{"id":11994,"date":"2013-01-17T18:31:53","date_gmt":"2013-01-17T18:31:53","guid":{"rendered":"https:\/\/www.sisinternational.com\/loyalty-marketing\/"},"modified":"2025-09-16T21:57:44","modified_gmt":"2025-09-17T01:57:44","slug":"%e3%83%ad%e3%82%a4%e3%83%a4%e3%83%ab%e3%83%86%e3%82%a3%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/ja\/%e3%83%ad%e3%82%a4%e3%83%a4%e3%83%ab%e3%83%86%e3%82%a3%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0\/","title":{"rendered":"\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u5e02\u5834\u8abf\u67fb"},"content":{"rendered":"<h2 class=\"wp-block-heading\">\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u5e02\u5834\u8abf\u67fb\u306f\u3001\u3042\u3089\u3086\u308b\u7d44\u7e54\u306e\u6210\u529f\u306b\u3068\u3063\u3066\u91cd\u8981\u3067\u3059\u3002<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-12f2764b\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-12f2764b\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Etnography-market-research-1.jpg\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\" title=\"Etnography market research (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Etnography-market-research-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Etnography-market-research-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Etnography-market-research-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Etnography-market-research-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Etnography-market-research-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Consumer loyalty is a relationship of trust between an organization and its customers.&nbsp; Loyal customers can lead to profitability and can be important stakeholders for any successful organization.&nbsp; Loyalty programs often offer perks and rewards and aim to retain customers.&nbsp; In this competitive environment, loyal&nbsp;customers can play an important role in an organization\u2019s success.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u591a\u304f\u306e\u5834\u5408\u3001\u6b21\u306e\u3053\u3068\u3092\u671b\u3093\u3067\u3044\u307e\u3059\u3002<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u9069\u5207\u306a\u9867\u5ba2\u3092\u5f15\u304d\u4ed8\u3051\u308b<\/li>\n\n\n\n<li>\u8cfc\u5165\u3057\u3066\u3082\u3089\u3046<\/li>\n\n\n\n<li>\u983b\u7e41\u306b\u8cfc\u5165\u3059\u308b\u3088\u3046\u4fc3\u3059<\/li>\n\n\n\n<li>\u65b0\u3057\u3044\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u3002<\/li>\n<\/ul>\n\n\n\n<p>Communicating with customers via email, phone, and print correspondence may demonstrate an organization\u2019s appreciation of its consumers.&nbsp; Information regarding sales offers, discount packages, and sales may provide clients with opportunities to purchase more.&nbsp; These special offers may proliferate among consumer <a href=\"https:\/\/www.sisinternational.com\/ja\/%e4%b8%96%e7%95%8c%e3%83%88%e3%83%83%e3%83%97%e3%81%ae%e3%83%95%e3%82%a9%e3%83%bc%e3%82%ab%e3%82%b9%e3%82%b0%e3%83%ab%e3%83%bc%e3%83%97%e4%bc%81%e6%a5%ad\/\" title=\"\u4e16\u754c\u30c8\u30c3\u30d7\u306e\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\u4f01\u696d\"  data-wpil-monitor-id=\"9222\">groups and may furnish a company<\/a> with more customers.<\/p>\n\n\n\n<p>Organizations may adopt various loyalty strategies.&nbsp; Organizations may <a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e6%96%b0%e8%a6%8f%e9%a1%a7%e5%ae%a2%e3%82%bb%e3%82%b0%e3%83%a1%e3%83%b3%e3%83%88%e3%81%ae%e9%96%8b%e7%99%ba\/\" title=\"\u65b0\u898f\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u958b\u767a\"  data-wpil-monitor-id=\"9225\">develop unique product offerings for each customer<\/a>.&nbsp; The Internet can enhance a company\u2019s ability to engage in this form of <a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%a2%e3%83%a1%e3%83%aa%e3%82%ab%e3%81%ae%e3%82%aa%e3%83%b3%e3%83%a9%e3%82%a4%e3%83%b3%e5%80%8b%e4%ba%ba%e9%87%91%e8%9e%8d%e4%bc%9a%e7%a4%be%e3%81%ae%e3%81%9f%e3%82%81%e3%81%ae%e5%ae%8c%e5%85%a8\/\" title=\"\u30a2\u30e1\u30ea\u30ab\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u500b\u4eba\u91d1\u878d\u4f1a\u793e\u306e\u305f\u3081\u306e\u5b8c\u5168\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\"  data-wpil-monitor-id=\"9226\">personalized<\/a> marketing.&nbsp; Online stores may allow customers to fill in their personal data with an option to highlight their interest in specific <a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e5%91%b3%e8%a6%9a%e3%83%86%e3%82%b9%e3%83%88\/%e3%83%8b%e3%83%a5%e3%83%bc%e3%83%a8%e3%83%bc%e3%82%af%e3%81%ae%e8%a3%bd%e5%93%81%e3%83%86%e3%82%b9%e3%83%88%e3%82%b5%e3%83%bc%e3%83%93%e3%82%b9\/\" title=\"\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u306e\u88fd\u54c1\u30c6\u30b9\u30c8\u30b5\u30fc\u30d3\u30b9\"  data-wpil-monitor-id=\"9224\">products and services<\/a>.&nbsp; Retail stores may compile this data through manual forms.&nbsp; Organizations may thus analyze the shopping patterns of their clients and extract their personal interest items.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u9867\u5ba2\u306b\u5831\u916c\u3092\u4e0e\u3048\u308b\u3053\u3068\u306f\u3001\u9867\u5ba2\u306e\u5fe0\u8aa0\u5fc3\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u30b9\u30c6\u30c3\u30d7\u3068\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/ja\/%e8%88%aa%e7%a9%ba%e6%a5%ad%e7%95%8c%e3%81%ae%e6%a0%bc%e5%ae%89%e8%88%aa%e7%a9%ba%e4%bc%9a%e7%a4%be\/\" title=\"\u683c\u5b89\u822a\u7a7a\u4f1a\u793e\u306e\u5e02\u5834\u8abf\u67fb\"  data-wpil-monitor-id=\"9221\">Globalization may tighten competition within a market<\/a>.&nbsp; The presence of many competitors in a market may make it more difficult to earn <a href=\"https:\/\/www.sisinternational.com\/ja\/sis%e3%83%96%e3%83%a9%e3%83%b3%e3%83%89%e7%a0%94%e7%a9%b6%e3%81%a8%e9%a1%a7%e5%ae%a2%e3%83%ad%e3%82%a4%e3%83%a4%e3%83%ab%e3%83%86%e3%82%a3\/\" title=\"\u30d6\u30e9\u30f3\u30c9\u5e02\u5834\u8abf\u67fb\u3068\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\"  data-wpil-monitor-id=\"9223\">customers\u2019<\/a> loyalty and gain competitive advantage.&nbsp; Rewards may encourage regular customers to become loyal customers.&nbsp; These rewards may demonstrate to customers that the <a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%a2%e3%83%a9%e3%83%96%e9%a6%96%e9%95%b7%e5%9b%bd%e9%80%a3%e9%82%a6%e3%81%ae%e6%8c%81%e6%a0%aa%e4%bc%9a%e7%a4%be%e3%81%8a%e3%82%88%e3%81%b3%e8%a4%87%e5%90%88%e4%bc%81%e6%a5%ad%e5%90%91%e3%81%91\/\" title=\"\u30a2\u30e9\u30d6\u9996\u9577\u56fd\u9023\u90a6\u306e\u6301\u682a\u4f1a\u793e\u304a\u3088\u3073\u8907\u5408\u4f01\u696d\u5411\u3051\u306e\u591a\u6587\u5316\u5e83\u544a\u30b5\u30fc\u30d3\u30b9\"  data-wpil-monitor-id=\"9227\">company really does appreciate their business<\/a>.&nbsp; It is these loyal customers that may become a significant asset for the company.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5f93\u696d\u54e1\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0<\/h2>\n\n\n\n<p>Customer loyalty may be influenced by the behavior of a company&#8217;s employees.&nbsp; A friendly and welcoming attitude and efficient customer service on the part of employees may be <a href=\"https:\/\/www.sisinternational.com\/ja\/%e9%a1%a7%e5%ae%a2%e6%ba%80%e8%b6%b3%e5%ba%a6%e5%88%86%e6%9e%90\/\" title=\"\u5c0f\u58f2\u696d\u306b\u304a\u3051\u308b\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u308b8\u3064\u306e\u65b9\u6cd5\"  data-wpil-monitor-id=\"9220\">ways to earn consumer<\/a> loyalty.&nbsp; Loyal employees may influence loyal customers.&nbsp; Company policy may encourage employee satisfaction and thus may encourage these same employees to become more adept at meeting the needs its consumers.<\/p>\n\n\n\n<p>Policies that may motivate employees include attractive job packages, compensation, and incentives.&nbsp; Employee motivation may intrinsic as well as extrinsic.&nbsp; Intrinsic motivation may come from prestigious designations and job titles, whereas extrinsic motivation may come from high salaries, great compensation packages, and flexible working hours.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.sisinternational.com\/ja\/about-sis\/contact-sis-international-market-research\/\">\u6b21\u56de\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u5e02\u5834\u8abf\u67fb\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306b\u3064\u3044\u3066\u306f\u3001\u5f53\u793e\u306b\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044\u3002<\/a><\/h2>","protected":false},"excerpt":{"rendered":"<p>\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3068\u306f\u3001\u7d44\u7e54\u3068\u9867\u5ba2\u306e\u9593\u306e\u4fe1\u983c\u95a2\u4fc2\u3067\u3059\u3002\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u9ad8\u3044\u9867\u5ba2\u306f\u30d3\u30b8\u30cd\u30b9\u306e\u53ce\u76ca\u6027\u3092\u9ad8\u3081\u307e\u3059\u3002<\/p>","protected":false},"author":1,"featured_media":67280,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[296],"tags":[],"class_list":["post-11994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-thought-leadership","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/posts\/11994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/comments?post=11994"}],"version-history":[{"count":3,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/posts\/11994\/revisions"}],"predecessor-version":[{"id":81541,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/posts\/11994\/revisions\/81541"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media\/67280"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media?parent=11994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/categories?post=11994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/tags?post=11994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}