{"id":11984,"date":"2009-01-26T07:00:00","date_gmt":"2009-01-26T07:00:00","guid":{"rendered":"https:\/\/www.sisinternational.com\/how-to-continue-your-expansion-in-emerging-markets-in-this-recession\/"},"modified":"2026-01-26T14:20:09","modified_gmt":"2026-01-26T19:20:09","slug":"%e3%81%93%e3%81%ae%e4%b8%8d%e6%b3%81%e3%81%ae%e4%b8%ad%e3%81%a7%e6%96%b0%e8%88%88%e5%b8%82%e5%a0%b4%e3%81%a7%e3%81%ae%e6%8b%a1%e5%a4%a7%e3%82%92%e7%b6%99%e7%b6%9a%e3%81%99%e3%82%8b%e6%96%b9%e6%b3%95","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/ja\/%e3%81%93%e3%81%ae%e4%b8%8d%e6%b3%81%e3%81%ae%e4%b8%ad%e3%81%a7%e6%96%b0%e8%88%88%e5%b8%82%e5%a0%b4%e3%81%a7%e3%81%ae%e6%8b%a1%e5%a4%a7%e3%82%92%e7%b6%99%e7%b6%9a%e3%81%99%e3%82%8b%e6%96%b9%e6%b3%95\/","title":{"rendered":"\u4e0d\u6cc1\u4e0b\u3067\u3082\u65b0\u8208\u5e02\u5834\u3067\u306e\u4e8b\u696d\u62e1\u5927\u3092\u7d99\u7d9a\u3059\u308b\u65b9\u6cd5"},"content":{"rendered":"
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n

\u4e0d\u6cc1\u4e0b\u3067\u3082\u65b0\u8208\u5e02\u5834\u3067\u306e\u4e8b\u696d\u62e1\u5927\u3092\u7d99\u7d9a\u3059\u308b\u65b9\u6cd5 <\/strong>
\n\u30eb\u30fc\u30b9\u30fb\u30b9\u30bf\u30ca\u30c3\u30c8\u3001SIS\u30a4\u30f3\u30bf\u30fc\u30ca\u30b7\u30e7\u30ca\u30eb\u30ea\u30b5\u30fc\u30c1\u793e\u9577\u517cCEO
\n2009\u5e741\u670826\u65e5<\/p>\n

\u80cc\u666f
\n<\/strong>
\n1990 \u5e74\u4ee3\u521d\u982d\u306e\u30d9\u30eb\u30ea\u30f3\u306e\u58c1\u5d29\u58ca\u4ee5\u6765\u3001\u591a\u56fd\u7c4d\u4f01\u696d\u306f\u300c\u6700\u5f8c\u306e\u30b4\u30fc\u30eb\u30c9 \u30e9\u30c3\u30b7\u30e5\u300d\u3068\u3057\u3066\u65b0\u8208\u5e02\u5834\u306b\u6bba\u5230\u3057\u3066\u304d\u307e\u3057\u305f\u3002\u3053\u308c\u306f\u3001\u305d\u306e\u5f8c\u6570\u5341\u5e74\u9593\u306e\u4f01\u696d\u6210\u9577\u306e\u57fa\u76e4\u3067\u3042\u308a\u7d9a\u3051\u3066\u3044\u307e\u3059\u30021990 \u5e74\u4ee3\u3001\u591a\u56fd\u7c4d\u4f01\u696d\u306f\u4e2d\u56fd\u3084\u305d\u306e\u4ed6\u306e\u30a2\u30b8\u30a2\u5e02\u5834\u306b\u52a0\u3048\u3001\u6771\u30e8\u30fc\u30ed\u30c3\u30d1\u3001\u4e2d\u592e\u30e8\u30fc\u30ed\u30c3\u30d1\u8af8\u56fd\u3001\u30e9\u30c6\u30f3 \u30a2\u30e1\u30ea\u30ab\u306b\u3082\u9032\u51fa\u3057\u307e\u3057\u305f\u3002\u8cc7\u672c\u5e02\u5834\u3067\u6d41\u52d5\u6027\u3068\u8cc7\u91d1\u8abf\u9054\u304c\u7d99\u7d9a\u7684\u306b\u53ef\u80fd\u3067\u3042\u3063\u305f\u305f\u3081\u3001\u65b0\u8208\u5e02\u5834\u3078\u306e\u7d99\u7d9a\u7684\u306a\u9032\u51fa\u306f\u3001\u307b\u3068\u3093\u3069\u306e\u4f01\u696d\u306e\u6226\u7565\u304a\u3088\u3073\u62e1\u5927\u8a08\u753b\u306e\u4e0d\u53ef\u6b20\u306a\u90e8\u5206\u3067\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u6628\u5e74\u306e\u3053\u306e\u6700\u65b0\u306e\u91d1\u878d\u304a\u3088\u3073\u6d41\u52d5\u6027\u5371\u6a5f\u3067\u3001\u72b6\u6cc1\u306f\u4e00\u5909\u3057\u307e\u3057\u305f\u3002<\/p>\n

\u73fe\u5728\u306e\u8ab2\u984c<\/strong><\/p>\n

Companies are increasingly halting research concerning market opportunity expansion into these emerging<\/a> markets in the past six months. As budgets and payrolls are getting slashed, expansion into emerging markets is being put on the back burner for most global firms. However, those firms that have the foresight to continue these research programs are prone to have a significant competitive advantage in the future when the economy rebounds.<\/p>\n

The challenge that CEOs and senior management face today is how to continue these expansion programs in these emerging markets with limited budgets and the prospect of failure, given a perceived rise in risk.<\/p>\n

\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3<\/strong><\/p>\n

Market Assessment and \u5e02\u5834\u53c2\u5165\u8abf\u67fb<\/a> do not have to stop during these recessionary times. Rather than spending large sums of money on primary \u7814\u7a76<\/a> to conduct market entry and market segmentation research, a modest research budget might be possible to still keep you in the global game. The following are some considerations for a limited market assessment budget in these lean times. These will not work for everyone, but they incorporate some of the concerns and risks that many companies now face.
\n
\n\u30d5\u30a7\u30fc\u30ba I: \u5e02\u5834\u60c5\u5831<\/span><\/em><\/p>\n

This phase will primarily use a secondary research methodology, which will offer a snapshot or a lay of the land picture of the market opportunity for a region of specific countries. The results of this phase will deliver a prioritization of the countries which offer \u201cthe low-hanging fruit\u201d for exportation of products or for local production of products.
\n
\n\u30d5\u30a7\u30fc\u30ba II: \u9650\u5b9a\u7684\u306a\u5b9a\u6027\u8abf\u67fb\u307e\u305f\u306f\u4e3b\u8981\u30aa\u30d4\u30cb\u30aa\u30f3\u30ea\u30fc\u30c0\u30fc\u3078\u306e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc<\/span><\/em><\/p>\n

\u30d5\u30a7\u30fc\u30baIII\uff1a\u88fd\u54c1\u307e\u305f\u306f\u30b5\u30fc\u30d3\u30b9\u306e\u5e02\u5834\u6f5c\u5728\u529b\u306e\u5b9a\u91cf\u7684\u8a55\u4fa1 <\/em><\/span><\/p>\n

\u73fe\u5730\u306e CATI\u3001\u5bfe\u9762\u307e\u305f\u306f\u30aa\u30f3\u30e9\u30a4\u30f3 \u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u4f7f\u7528\u3057\u3066\u3001\u3053\u306e\u7b2c 3 \u6bb5\u968e\u3067\u306f\u3001\u88fd\u54c1\u307e\u305f\u306f\u30b5\u30fc\u30d3\u30b9\u306e\u8ca9\u58f2\u53ef\u80fd\u6027\u3092\u5b9a\u91cf\u5316\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u8abf\u67fb\u30b3\u30b9\u30c8\u3092\u524a\u6e1b\u3059\u308b\u305f\u3081\u306b\u3001\u8abf\u67fb\u4f1a\u793e\u306f\u30b5\u30f3\u30d7\u30eb \u30b5\u30a4\u30ba\u3092\u5206\u6790\u3067\u304d\u307e\u3059\u3002\u8abf\u67fb\u4f1a\u793e\u304c\u3001\u8abf\u67fb\u306e\u54c1\u8cea\u3092\u78ba\u4fdd\u3057\u306a\u304c\u3089\u30b3\u30b9\u30c8\u306e\u61f8\u5ff5\u3082\u8003\u616e\u3057\u305f\u9069\u5207\u306a\u30b5\u30f3\u30d7\u30eb \u30b5\u30a4\u30ba\u3092\u63a8\u5968\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u3053\u308c\u3089\u306e\u65b0\u8208\u56fd\u3067\u306e\u62e1\u5f35\u304a\u3088\u3073\u5e02\u5834\u53c2\u5165\u8a08\u753b\u3092\u5f15\u304d\u7d9a\u304d\u9032\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002
\n
\n\u65b0\u8208\u56fd\u306b\u304a\u3051\u308b\u6d41\u52d5\u6027\u4e0d\u8db3\u306e\u73fe\u72b6<\/strong><\/p>\n

\u3053\u308c\u306f\u65b0\u8208\u5e02\u5834\u3067\u306e\u7d99\u7d9a\u7684\u306a\u62e1\u5927\u306b\u3068\u3063\u3066\u5927\u304d\u306a\u969c\u5bb3\u3067\u3059\u3002\u4e00\u65b9\u3001\u6d41\u52d5\u6027\u306e\u6b20\u5982\u306f\u4e3b\u306b\u3053\u308c\u3089\u306e\u56fd\u306b\u56fa\u6709\u306e\u3082\u306e\u3067\u3059\u3002\u8cb4\u793e\u304c\u3053\u308c\u3089\u306e\u65b0\u8208\u5e02\u5834\u3067\u6d41\u52d5\u6027\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308c\u3070\u3001\u3053\u308c\u3089\u306e\u65b0\u8208\u5e02\u5834\u306b\u304a\u3044\u3066\u6226\u7565\u7684\u512a\u4f4d\u6027\u304c\u5f97\u3089\u308c\u307e\u3059\u3002<\/p>\n

Remember in these markets that a little goes a long way. Countries like Mexico hardly forget those firms that entered Mexico before the Peso crisis in the early 1990s and made a swift \u201cexit\u201d during the peso crisis. Clearly, they were not welcome back with open arms after the crisis was over. In addition, those firms that stayed in South Africa during the Apartheid rule, reaped the benefits of the economy after the exit of this political regime. During this economic downturn, if companies can continue to remain in these emerging economies, they are likely to be \u201cahead of the game\u201d when the recession ends. Indeed, difficulties abound with trying to \u201cjumpstart\u201d your re-entry at a later point in time.
\n
\n\u8981\u7d04\/\u7d50\u8ad6<\/strong><\/p>\n

\u904e\u53bb\u6570\u5e74\u9593\u306b\u65b0\u8208\u5e02\u5834\u3067\u5e02\u5834\u8a55\u4fa1\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u958b\u59cb\u3057\u305f\u591a\u56fd\u7c4d\u4f01\u696d\u304c\u8003\u616e\u3059\u3079\u304d\u4e8b\u9805\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n

1. \u3053\u308c\u3089\u306e\u7d4c\u6e08\u570f\u3067\u306e\u30d7\u30ec\u30bc\u30f3\u30b9\u3092\u300c\u7dad\u6301\u30ec\u30d9\u30eb\u300d\u3067\u3042\u3063\u3066\u3082\u7d99\u7d9a\u3059\u308b\u3053\u3068\u3092\u691c\u8a0e\u3059\u308b
\n2. Consider continuing your research programs with cost-effective research budgets
\n3. \u5730\u65b9\u81ea\u6cbb\u4f53\u3084\u73fe\u5730\u30d1\u30fc\u30c8\u30ca\u30fc\u306b\u3001\u81ea\u793e\u304c\u300c\u9577\u671f\u7684\u306b\u300d\u305d\u306e\u5e02\u5834\u306b\u53c2\u5165\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u77e5\u3089\u305b\u308b\u3053\u3068\u3092\u691c\u8a0e\u3059\u308b
\n4. \u5e02\u5834\u53c2\u5165\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u7d99\u7d9a\u3057\u306a\u304c\u3089\u3001\u63a7\u3048\u3081\u306a\u5e83\u544a\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u5b9f\u65bd\u3057\u3001\u73fe\u5730\u306e\u5e02\u5834\u306b\u300c\u5e02\u5834\u304b\u3089\u64a4\u9000\u3057\u3066\u3044\u306a\u3044\u300d\u3053\u3068\u3092\u4fdd\u8a3c\u3059\u308b\u3053\u3068\u3092\u691c\u8a0e\u3057\u3066\u304f\u3060\u3055\u3044\u3002
\n5. \u4e0d\u6cc1\u671f\u306b\u7af6\u5408\u4ed6\u793e\u304c\u65b0\u8208\u5e02\u5834\u3067\u306e\u5e02\u5834\u30b7\u30a7\u30a2\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u300c\u652f\u51fa\u984d\u3092\u4e0a\u56de\u308b\u300d\u53ef\u80fd\u6027\u304c\u3042\u308b\u305f\u3081\u3001\u7af6\u5408\u4ed6\u793e\u306e\u6d3b\u52d5\u3092\u7d99\u7d9a\u7684\u306b\u76e3\u8996\u3059\u308b\u3053\u3068\u3092\u691c\u8a0e\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>","protected":false},"excerpt":{"rendered":"

\u4e0d\u6cc1\u4e0b\u3067\u3082\u65b0\u8208\u5e02\u5834\u3067\u306e\u4e8b\u696d\u62e1\u5927\u3092\u7d99\u7d9a\u3059\u308b\u65b9\u6cd5 <\/strong>
\u30eb\u30fc\u30b9\u30fb\u30b9\u30bf\u30ca\u30c3\u30c8\u3001SIS\u30a4\u30f3\u30bf\u30fc\u30ca\u30b7\u30e7\u30ca\u30eb\u30ea\u30b5\u30fc\u30c1\u793e\u9577\u517cCEO
2009\u5e741\u670826\u65e5<\/p>\n

\u80cc\u666f<\/strong><\/p>","protected":false},"author":1,"featured_media":66218,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[292],"tags":[],"class_list":["post-11984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/posts\/11984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/comments?post=11984"}],"version-history":[{"count":9,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/posts\/11984\/revisions"}],"predecessor-version":[{"id":79574,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/posts\/11984\/revisions\/79574"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media\/66218"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media?parent=11984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/categories?post=11984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/tags?post=11984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}