{"id":11979,"date":"2008-05-29T04:20:00","date_gmt":"2008-05-29T04:20:00","guid":{"rendered":"https:\/\/www.sisinternational.com\/global-competitive-intelligence-blueprint-by-ruth-stanat-competitive-intelligence-magazine\/"},"modified":"2026-01-26T14:41:58","modified_gmt":"2026-01-26T19:41:58","slug":"%e3%82%b0%e3%83%ad%e3%83%bc%e3%83%90%e3%83%ab%e7%ab%b6%e4%ba%89%e6%83%85%e5%a0%b1%e3%83%96%e3%83%ab%e3%83%bc%e3%83%97%e3%83%aa%e3%83%b3%e3%83%88-%e3%83%ab%e3%83%bc%e3%82%b9%e3%83%bb%e3%82%b9%e3%82%bf","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/ja\/%e3%82%b0%e3%83%ad%e3%83%bc%e3%83%90%e3%83%ab%e7%ab%b6%e4%ba%89%e6%83%85%e5%a0%b1%e3%83%96%e3%83%ab%e3%83%bc%e3%83%97%e3%83%aa%e3%83%b3%e3%83%88-%e3%83%ab%e3%83%bc%e3%82%b9%e3%83%bb%e3%82%b9%e3%82%bf\/","title":{"rendered":"\u30b0\u30ed\u30fc\u30d0\u30eb\u7af6\u4e89\u60c5\u5831\u4f1a\u793e"},"content":{"rendered":"

Competitive Intelligence Magazine \u306e 5 \u6708\/6 \u6708\u53f7\u304b\u3089\u306e\u77ed\u3044\u629c\u7c8b \u2013 SIS International Research \u793e\u9577 Ruth Stanat \u8457\u3002Society of Competitive Intelligence (SCIP) \u304a\u3088\u3073 Competitive Intelligence Magazine \u306e\u3054\u539a\u610f\u306b\u3088\u308a\u63d0\u4f9b\u3002Copyright (C) 2008\u3002\u7121\u65ad\u8ee2\u8f09\u7981\u6b62\u3002<\/em><\/p>\n

\u30b0\u30ed\u30fc\u30d0\u30eb\u7af6\u4e89\u306e\u9752\u5199\u771f<\/h2>\n

SIS\u30a4\u30f3\u30bf\u30fc\u30ca\u30b7\u30e7\u30ca\u30eb\u30ea\u30b5\u30fc\u30c1\u306e\u30eb\u30fc\u30b9\u30fb\u30b9\u30bf\u30ca\u30c3\u30c8\u8457\u3002Competitive Intelligence Magazine\u306b\u63b2\u8f09<\/h2>\n

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3\u3064\u306e\u8981\u7d20E<\/h2>\n

\u4eca\u65e5\u306e\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u5c02\u9580\u5bb6\u306f\u3001\u3044\u304f\u3064\u304b\u306e\u5909\u5316\u3068\u50be\u5411\u306b\u76f4\u9762\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

    \n
  1. \u7af6\u4e89\u529b intelligence is increasingly essential for a company\u2019s<\/a> survival.<\/li>\n
  2. \u6025\u901f\u306b\u5909\u5316\u3059\u308b\u30d3\u30b8\u30cd\u30b9\u74b0\u5883\u306f\u3001\u60c5\u5831\u53ce\u96c6\u306e\u7406\u89e3\u3068\u65b9\u6cd5\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002\u30b0\u30ed\u30fc\u30d0\u30eb\u5316\u306e\u6027\u8cea\u3068\u5730\u57df\u7684\u306a\u51fa\u6765\u4e8b\u306f\u3001\u9867\u5ba2\u3001\u7af6\u5408\u4ed6\u793e\u3001\u4f01\u696d\u306e\u884c\u52d5\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002<\/li>\n
  3. \u30b0\u30ed\u30fc\u30d0\u30eb\u60c5\u5831\u53ce\u96c6\u306e\u9032\u5316\u306f\u3001\u7af6\u5408\u4ed6\u793e\u3060\u3051\u3067\u306a\u304f\u3001\u9867\u5ba2\u3084\u30de\u30af\u30ed\u74b0\u5883\u3082\u5305\u62ec\u7684\u306b\u7406\u89e3\u3067\u304d\u308b\u3088\u3046\u306b\u8a2d\u8a08\u3055\u308c\u305f\u7d71\u5408\u578b\u304a\u3088\u3073\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u578b\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3078\u3068\u9032\u3093\u3067\u3044\u307e\u3059\u3002<\/li>\n<\/ol>\n

    1. \u5fc5\u9808\u306e\u7af6\u4e89\u60c5\u5831<\/h2>\n

    \u65b0\u8208\u5e02\u5834\u306b\u9032\u51fa\u3059\u308b\u30b0\u30ed\u30fc\u30d0\u30eb\u4f01\u696d\u306f\u3001\u5f80\u3005\u306b\u3057\u3066\u73fe\u5730\u306e\u5927\u624b\u4f01\u696d\u3068\u7af6\u5408\u3059\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u30b3\u30ab\u30b3\u30fc\u30e9\u306f\u4e16\u754c\u7684\u306b\u6709\u540d\u306a\u30d6\u30e9\u30f3\u30c9\u3067\u3042\u308b\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u30e9\u30c6\u30f3\u30a2\u30e1\u30ea\u30ab\u3067\u306f\u73fe\u5730\u306e\u98f2\u6599\u30e1\u30fc\u30ab\u30fc\u3068\u7af6\u5408\u3057\u3066\u3044\u307e\u3059\u3002\u73fe\u5730\u306e\u5b9a\u7740\u3057\u305f\u7af6\u5408\u4f01\u696d\u306f\u3001\u7af6\u5408\u4f01\u696d\u3068\u7af6\u5408\u3067\u304d\u308b\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3068\u4fa1\u683c\u8a2d\u5b9a\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002\u4f01\u696d\u304c\u7279\u5b9a\u306e\u65b0\u8208\u5e02\u5834\u306b\u95a2\u3059\u308b\u81a8\u5927\u306a\u5e02\u5834\u8abf\u67fb\u7d50\u679c\u3092\u6301\u3063\u3066\u3044\u305f\u3068\u3057\u3066\u3082\u3001\u5404\u5e02\u5834\u306b\u9069\u3057\u305f\u6226\u7565\u3092\u7b56\u5b9a\u3057\u3001\u5b9f\u884c\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u30b0\u30ed\u30fc\u30d0\u30eb\u4f01\u696d\u306f\u3001\u7af6\u5408\u4f01\u696d\u304c\u73fe\u5730\u5e02\u5834\u3092\u3069\u306e\u3088\u3046\u306b\u7406\u89e3\u3057\u3066\u3044\u308b\u304b\u306b\u6ce8\u76ee\u3057\u3001\u305d\u308c\u306b\u5fdc\u3058\u3066\u9069\u5207\u306a\u6226\u7565\u3092\u63a1\u7528\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

    2. \u30b0\u30ed\u30fc\u30d0\u30eb\u30d3\u30b8\u30cd\u30b9\u74b0\u5883<\/h2>\n

    \u4eba\u3005\u3001\u5e02\u5834\u3001\u30d3\u30b8\u30cd\u30b9 \u30d7\u30ed\u30bb\u30b9\u9593\u306e\u95a2\u4fc2\u306f\u3001\u307e\u3059\u307e\u3059\u5bc6\u63a5\u306b\u7d50\u3073\u3064\u3044\u3066\u3044\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u4e2d\u56fd\u306e\u4f01\u696d\u306f\u3001\u7c73\u56fd\u3067\u4f7f\u7528\u3055\u308c\u3066\u3044\u308b\u6226\u7565\u3084\u884c\u52d5\u306b\u5339\u6575\u3059\u308b\u6226\u7565\u3084\u884c\u52d5\u3092\u63a1\u7528\u3057\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u958b\u767a\u3068\u30b0\u30ed\u30fc\u30d0\u30eb\u5316\u306b\u3088\u3063\u3066\u3001\u30ed\u30fc\u30ab\u30eb\u306a\u6163\u884c\u304c\u5b8c\u5168\u306b\u6a19\u6e96\u5316\u3055\u308c\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u4ee3\u308f\u308a\u306b\u3001\u65b0\u8208\u5e02\u5834\u306f\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u30d7\u30ed\u30bb\u30b9\u3068\u6163\u884c\u3092\u30ed\u30fc\u30ab\u30eb\u306a\u4f1d\u7d71\u7684\u306a\u74b0\u5883\u306b\u9069\u5fdc\u3055\u305b\u3001\u300c\u30b0\u30ed\u30fc\u30ab\u30eb\u300d\u306a\u74b0\u5883\u3092\u4f5c\u308a\u51fa\u3057\u3066\u3044\u307e\u3059\u3002\u5b9f\u969b\u3001\u7af6\u4e89\u529b\u306e\u3042\u308b\u4f01\u696d\u306f\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u5e02\u5834\u3068\u6a19\u6e96\u306e\u7bc4\u56f2\u5185\u3060\u3051\u3067\u306a\u304f\u3001\u4e3b\u306b\u81ea\u793e\u306e\u5e02\u5834\u3068\u30ed\u30fc\u30ab\u30eb\u653f\u5e9c\u306e\u30dd\u30ea\u30b7\u30fc\u306e\u7bc4\u56f2\u5185\u3067\u884c\u52d5\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

    3. \u6226\u7565\u60c5\u5831\u306e\u9032\u5316<\/h2>\n

    \u4f01\u696d\u306f\u73fe\u5728\u3001\u81ea\u793e\u306e\u74b0\u5883\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u7d71\u5408\u307e\u305f\u306f\u30cf\u30a4\u30d6\u30ea\u30c3\u30c9\u306a\u65b9\u6cd5\u8ad6\u3092\u6c42\u3081\u3066\u3044\u307e\u3059\u3002\u7af6\u5408\u60c5\u5831 (CI) \u306f\u3001\u6226\u7565\u306e\u7b56\u5b9a\u3068\u5b9f\u884c\u3001\u7af6\u5408\u4ed6\u793e\u306e\u52d5\u5411\u3078\u306e\u5bfe\u5fdc\u306b\u975e\u5e38\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u3053\u306e\u89b3\u70b9\u3060\u3051\u3067\u7269\u4e8b\u3092\u898b\u308b\u306e\u306f\u3001\u4f1d\u7d71\u7684\u306b\u5e02\u5834\u8abf\u67fb\u306e\u4fe1\u6761\u3067\u3042\u308b\u3001\u73fe\u5730\u5e02\u5834\u306e\u9867\u5ba2\u306e\u8996\u70b9\u3068\u6e80\u8db3\u5ea6\u3092\u898b\u843d\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u7d50\u5c40\u306e\u3068\u3053\u308d\u3001\u4f01\u696d\u306f\u7af6\u5408\u4ed6\u793e\u306b\u5bfe\u6297\u3059\u308b\u305f\u3081\u306b\u6700\u3082\u8ce2\u660e\u306a\u884c\u52d5\u3092\u3068\u308b\u3053\u3068\u304c\u3067\u304d\u3066\u3082\u3001\u4f01\u696d\u306e\u5e02\u5834\u304c\u305d\u306e\u3088\u3046\u306a\u884c\u52d5\u3092\u8981\u6c42\u3057\u306a\u3051\u308c\u3070\u3001\u4f01\u696d\u306f\u56f0\u3063\u305f\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002CI \u304c\u4fa1\u5024\u3092\u63d0\u4f9b\u3059\u308b\u306b\u306f\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306b\u3068\u3063\u3066\u9069\u5207\u306a\u60c5\u5831\u306e\u7d44\u307f\u5408\u308f\u305b\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u3053\u308c\u3089 3 \u3064\u306e\u8981\u7d20\u306f\u305d\u308c\u305e\u308c\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u60c5\u5831\u53ce\u96c6\u306e\u74b0\u5883\u304c\u307e\u3059\u307e\u3059\u8907\u96d1\u306b\u306a\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u5506\u3057\u3066\u3044\u307e\u3059\u3002\u65b0\u8208\u5e02\u5834\u306e\u7af6\u5408\u60c5\u5831\u3092\u5b9f\u65bd\u3059\u308b\u969b\u306e\u65b9\u6cd5\u8ad6\u4e0a\u306e\u8ab2\u984c\u306f\u3001\u4eca\u65e5\u306e CI \u5b9f\u8df5\u8005\u306b\u3068\u3063\u3066\u3055\u3089\u306a\u308b\u969c\u5bb3\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n

    \u30b0\u30ed\u30fc\u30d0\u30eb\u60c5\u5831\u53ce\u96c6\u306b\u304a\u3051\u308b\u8ab2\u984c<\/h2>\n

    Attempting to apply traditional intelligence-gathering techniques to research covering emerging markets<\/a> can cause trouble. People around the world may engage in the same global business processes, but their reaction to stimuli depends on myriad influential factors, including personal, cultural, socioeconomic, technological, and local factors. Despite research methodology quality and researcher expertise, these influential factors can control and sabotage research quality. Both primary and secondary data collection provide a challenge for global researchers.<\/p>\n

    \u4e00\u6b21\u8abf\u67fb\uff1a\u5f15\u304d\u51fa\u3057\u306e\u529b<\/h2>\n

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    \u5f7c\u3089\u304c\u6c17\u3065\u3044\u3066\u3044\u306a\u3044\u304b\u3082\u3057\u308c\u306a\u3044\u306e\u306f\u3001\u5e79\u90e8\u3089\u304c\u4e0d\u6b63\u78ba\u306a\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u610f\u56f3\u7684\u306b\u8aa4\u89e3\u3092\u62db\u304f\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u3068\u3044\u3046\u3053\u3068\u3060\u3002\u5f7c\u3089\u306f\u3001\u7814\u7a76\u8005\u306f\u7af6\u4e89\u76f8\u624b\u306e\u9053\u5177\u3060\u3068\u8003\u3048\u3066\u3044\u308b\u3002\u3088\u304f\u3042\u308b\u3053\u3068\u3060\u304c\u3002<\/p>\n

    \u3055\u3089\u306b\u3001\u65b0\u8208\u5e02\u5834\u306e\u8abf\u67fb\u3067\u306f\u3001\u4ed6\u306e\u30bd\u30fc\u30b9\u304b\u3089\u53ce\u96c6\u3057\u305f\u30c7\u30fc\u30bf\u3092\u4e09\u89d2\u6e2c\u91cf\u3059\u308b\u305f\u3081\u306e\u53c2\u7167\u70b9\u304c\u6b20\u3051\u3066\u3044\u308b\u3053\u3068\u304c\u3088\u304f\u3042\u308a\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u5efa\u8a2d\u696d\u754c\u304c 30% \u6210\u9577\u3057\u3066\u3044\u308b\u3068\u5831\u544a\u3057\u305f\u3068\u3057\u3066\u3082\u3001\u3053\u306e\u6570\u5b57\u3092\u78ba\u8a8d\u3067\u304d\u308b\u72ec\u7acb\u3057\u305f\u30c7\u30fc\u30bf\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n

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    \u5b9f\u969b\u3001\u7af6\u5408\u76f8\u624b\u306e\u884c\u52d5\u3092\u8aac\u660e\u3059\u308b\u3068\u304d\u306b\u3001\u30b0\u30ed\u30fc\u30ab\u30eb\u306e\u6982\u5ff5\u304c\u518d\u3073\u73fe\u308c\u307e\u3059\u3002<\/h2>\n

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