{"id":11966,"date":"2013-02-12T19:49:45","date_gmt":"2013-02-12T19:49:45","guid":{"rendered":"https:\/\/www.sisinternational.com\/neuromarketing-for-small-businesses\/"},"modified":"2025-09-16T22:07:43","modified_gmt":"2025-09-17T02:07:43","slug":"%e4%b8%ad%e5%b0%8f%e4%bc%81%e6%a5%ad%e5%90%91%e3%81%91%e3%83%8b%e3%83%a5%e3%83%bc%e3%83%ad%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/ja\/neuromarketing-for-small-businesses\/","title":{"rendered":"\u4e2d\u5c0f\u4f01\u696d\u5411\u3051\u30cb\u30e5\u30fc\u30ed\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0"},"content":{"rendered":"<h2 class=\"wp-block-heading\">\u30cb\u30e5\u30fc\u30ed\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304a\u3088\u3073\u5e83\u544a\u5206\u91ce\u306b\u304a\u3051\u308b\u65b0\u8208\u5206\u91ce\u3067\u3059\u3002<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-b50eb918\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-b50eb918\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Deep-learning-machine-learning-38.jpg\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\" title=\"Deep learning machine learning (38)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Deep-learning-machine-learning-38.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Deep-learning-machine-learning-38-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Deep-learning-machine-learning-38-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Deep-learning-machine-learning-38-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Deep-learning-machine-learning-38-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u795e\u7d4c\u79d1\u5b66\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5fc3\u7406\u5b66\u3092\u878d\u5408\u3057\u305f\u30cb\u30e5\u30fc\u30ed\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u9577\u306f\u3001\u4e2d\u5c0f\u4f01\u696d\u306b\u5f71\u97ff\u3092\u53ca\u307c\u3059\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The amygdale is a part of the brain that controls humans\u2019 emotional responses to the stimuli they encounter.&nbsp; It plays an integral role in the \u201cfight-or-flight\u201d response to stress, in which humans have to decide how to react.&nbsp; The amygdale is activated when a person has to decide to \u201cbuy or fly\u201d when faced with a bombardment of products and advertisements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The nascent field of neuromarketing has the potential to help advertisers succeed in their marketing campaigns.&nbsp; Neuromarketing Research can identify what attracts interest on a website, advertisement, packaging or store.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u8003\u616e\u4e8b\u9805<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Conducting Neuromarketing Research can involve important considerations.&nbsp; For example, one researcher has suggested that small businesses not use the term \u201cwe\u201d nor commence their pitch with a long company overview.&nbsp; This researcher is capitalizing on humans\u2019 primitive survival instinct.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u672c\u80fd\u3068\u884c\u52d5\u3092\u660e\u3089\u304b\u306b\u3059\u308b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u6642\u4ee3\u3092\u8d85\u3048\u3066\u3001 <em>\u30db\u30e2\u30b5\u30d4\u30a8\u30f3\u30b9<\/em> have retained the instinct to survive.\u00a0 This instinct can be seen in its primitive manifestation as the will to survive in dangerous physical circumstances, such as in a land full of animal predators.\u00a0 This instinct can be seen in its more sophisticated form as the will to survive financially by devoting a lot of time to one\u2019s job or fervently trying to close a business deal.\u00a0 Economics and psychological research have shown humans to be self-centered (in the survival sense) and risk-averse.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u6d88\u8cbb\u8005\u5fc3\u7406\u3092\u7406\u89e3\u3059\u308b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Before purchasing a product or service, a consumer subconsciously considers how the product may benefit her.\u00a0 If the product costs a lot, she then takes into account the possibility of its not benefiting her and the financial loss she may incur as a result.\u00a0 So the advertiser may need to allay these concerns and appeal to the consumer\u2019s instincts of self-interest and self-preservation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Small businesses may not have the same financial resources that large corporations may draw upon in certain marketing initiatives such as purchasing expensive TV ads.&nbsp; Neuromarketing, with its potential to delve into the deepest caverns of the human subconscious, may furnish these small businesses with some alternatives.&nbsp; Changing the wording of a presentation, as in the example above, does not come with the same high costs concomitant with TV ads but may help a business capture the attention and subsequently the buying potential of a consumer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30cb\u30e5\u30fc\u30ed\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5229\u70b9<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A small business may not be able to fall back on widespread consumer awareness of and loyalty to its brand.&nbsp; A consumer, especially one deciding to embark on the purchase of an expensive product, may look for well-known suppliers.&nbsp; For a small business, well-executed marketing initiatives may be crucial in grabbing the attention of a consumer and helping to convince him that its product is of high quality.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>\u30cb\u30e5\u30fc\u30ed\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u795e\u7d4c\u79d1\u5b66\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5fc3\u7406\u5b66\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u878d\u5408\u3057\u305f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304a\u3088\u3073\u5e83\u544a\u5206\u91ce\u306e\u65b0\u8208\u5206\u91ce\u3067\u3059\u3002<\/p>","protected":false},"author":1,"featured_media":64415,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[296],"tags":[],"class_list":["post-11966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-thought-leadership","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/posts\/11966","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/comments?post=11966"}],"version-history":[{"count":3,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/posts\/11966\/revisions"}],"predecessor-version":[{"id":69226,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/posts\/11966\/revisions\/69226"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media\/64415"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media?parent=11966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/categories?post=11966"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/tags?post=11966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}