{"id":11958,"date":"2018-11-07T20:20:29","date_gmt":"2018-11-07T20:20:29","guid":{"rendered":"https:\/\/www.sisinternational.com\/travel-tourism-market-research\/"},"modified":"2026-01-25T19:17:21","modified_gmt":"2026-01-26T00:17:21","slug":"%e6%97%85%e8%a1%8c%e8%a6%b3%e5%85%89%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/ja\/%e6%97%85%e8%a1%8c%e8%a6%b3%e5%85%89%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/","title":{"rendered":"\u89b3\u5149\u5e02\u5834\u8abf\u67fb"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u89b3\u5149\u5e02\u5834\u8abf\u67fb<\/h1>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<figure class=\"gb-block-image gb-block-image-7c9b8f03\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-7c9b8f03\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-1.jpg\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\" title=\"Travel (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Travel-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u89b3\u5149\u5730\u304c\u6bce\u5e74\u306e\u3088\u3046\u306b\u5927\u52e2\u306e\u89b3\u5149\u5ba2\u3092\u60f9\u304d\u3064\u3051\u308b\u4ed5\u7d44\u307f\u3092\u4e0d\u601d\u8b70\u306b\u601d\u3063\u305f\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u304b? \u305d\u306e\u7b54\u3048\u306f\u3001\u901a\u5e38\u3001\u89b3\u5149\u5e02\u5834\u8abf\u67fb\u306b\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u91cd\u8981\u306a\u30d7\u30ed\u30bb\u30b9\u306b\u306f\u3001\u65c5\u884c\u8005\u306e\u597d\u307f\u3001\u884c\u52d5\u3001\u50be\u5411\u3001\u89b3\u5149\u7523\u696d\u306e\u5168\u4f53\u7684\u306a\u5e02\u5834\u52d5\u5411\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3001\u5206\u6790\u3001\u89e3\u91c8\u3059\u308b\u3053\u3068\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>Tourism market research is about understanding where people travel and delving into why they choose certain destinations, what experiences they seek, and how they plan their journeys.<\/p>\n\n\n\n<div class=\"wp-block-columns has-global-color-9-color has-base-background-color has-text-color has-background has-link-color wp-elements-d9a4d23d643f350178591ec13c02baff is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18.93%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:46.97%\">\n<div class=\"wp-block-rank-math-toc-block aligncenter has-global-color-9-color has-text-color has-link-color wp-elements-9733cdc78748058b795bb50d61cca16e\" style=\"font-size:16px\" id=\"rank-math-toc\"><h2><strong>T<\/strong>able of Contents<\/h2><nav><ul><li class=\"\"><a href=\"#tourism-market-research\">\u89b3\u5149\u5e02\u5834\u8abf\u67fb<\/a><\/li><li class=\"\"><a href=\"#online-travel-services\">\u30aa\u30f3\u30e9\u30a4\u30f3\u65c5\u884c\u30b5\u30fc\u30d3\u30b9<\/a><\/li><li class=\"\"><a href=\"#importance-of-tourism-market-research\">\u89b3\u5149\u5e02\u5834\u8abf\u67fb\u306e\u91cd\u8981\u6027<\/a><\/li><li class=\"\"><a href=\"#advantages-of-tourism-market-research\">\u89b3\u5149\u5e02\u5834\u8abf\u67fb\u306e\u5229\u70b9<\/a><\/li><li class=\"\"><a href=\"#when-to-conduct-tourism-market-research\">\u89b3\u5149\u5e02\u5834\u8abf\u67fb\u3092\u5b9f\u65bd\u3059\u308b\u6642\u671f<\/a><\/li><li class=\"\"><a href=\"#tourism-opportunities\">\u89b3\u5149\u306e\u6a5f\u4f1a<\/a><\/li><li class=\"\"><a href=\"#tourism-challenges\">\u89b3\u5149\u306e\u8ab2\u984c<\/a><\/li><li class=\"\"><a href=\"#prospects-of-tourism-market-research\">\u89b3\u5149\u5e02\u5834\u8abf\u67fb\u306e\u5c55\u671b<\/a><\/li><\/ul><\/nav><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:34.09%\">\n<p><strong>\u2705 Listen to this PODCAST EPISODE here:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Spotify Embed: Focus Group Facility in the US\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/1JDATJvHFPtKGip9I2HSQ0?si=036b8ae653f74bbf&#038;utm_source=oembed\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tourism-market-research\">\u89b3\u5149\u5e02\u5834\u8abf\u67fb<\/h2>\n\n\n\n<p>\u89b3\u5149\u5e02\u5834\u8abf\u67fb\u306f\u3001\u65c5\u884c\u8005\u306e\u30cb\u30fc\u30ba\u3001\u597d\u307f\u3001\u884c\u52d5\u3001\u304a\u3088\u3073\u696d\u754c\u81ea\u4f53\u306e\u52d5\u5411\u3092\u4f01\u696d\u304c\u7406\u89e3\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u3053\u308c\u306b\u306f\u3001\u4eba\u3005\u304c\u65c5\u884c\u3059\u308b\u7406\u7531\u3001\u65c5\u884c\u5148\u306e\u9078\u629e\u3001\u5bbf\u6cca\u65bd\u8a2d\u3001\u4ea4\u901a\u624b\u6bb5\u3001\u30a2\u30af\u30c6\u30a3\u30d3\u30c6\u30a3\u3001\u305d\u306e\u4ed6\u306e\u65c5\u884c\u306e\u5074\u9762\u306b\u95a2\u3059\u308b\u597d\u307f\u306e\u8abf\u67fb\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u89b3\u5149\u5ba2\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u53ce\u96c6\u3057\u3066\u5206\u6790\u3059\u308b\u3053\u3068\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u3066\u3044\u307e\u3059\u304c\u3001\u3053\u308c\u306f\u5e02\u5834\u8abf\u67fb\u306e\u91cd\u8981\u306a\u90e8\u5206\u3067\u3059\u3002\u3053\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306f\u3001\u4f01\u696d\u304c\u4f55\u304c\u6b63\u3057\u304f\u884c\u308f\u308c\u3066\u3044\u308b\u304b\u3001\u307e\u305f\u3001\u3069\u3053\u306b\u6539\u5584\u304c\u5fc5\u8981\u306a\u306e\u304b\u3092\u7406\u89e3\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u307e\u305f\u3001\u30a8\u30b3\u30c4\u30fc\u30ea\u30ba\u30e0\u3001\u30a2\u30c9\u30d9\u30f3\u30c1\u30e3\u30fc\u65c5\u884c\u3001\u30a6\u30a7\u30eb\u30cd\u30b9\u30c4\u30fc\u30ea\u30ba\u30e0\u306e\u53f0\u982d\u306a\u3069\u3001\u65c5\u884c\u696d\u754c\u306e\u73fe\u5728\u306e\u30c8\u30ec\u30f3\u30c9\u3084\u65b0\u305f\u306a\u30c8\u30ec\u30f3\u30c9\u3092\u7279\u5b9a\u3059\u308b\u306e\u306b\u3082\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"online-travel-services\">\u30aa\u30f3\u30e9\u30a4\u30f3\u65c5\u884c\u30b5\u30fc\u30d3\u30b9<\/h2>\n\n\n\n<p>\u8fd1\u5e74\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u65c5\u884c\u30ea\u30bd\u30fc\u30b9\u3068\u30b5\u30fc\u30d3\u30b9\u306f\u3001\u89b3\u5149\u696d\u306e\u5927\u304d\u306a\u539f\u52d5\u529b\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u30c7\u30b8\u30bf\u30eb\u30c7\u30a3\u30b9\u30e9\u30d7\u30b7\u30e7\u30f3\u306b\u3088\u308a\u3001\u6d88\u8cbb\u8005\u306f\u65c5\u884c\u4f1a\u793e\u306b\u76f4\u63a5\u4e88\u7d04\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u4fa1\u683c\u304c\u4e0b\u304c\u308a\u3001\u4ef2\u4ecb\u696d\u8005\u304c\u4e0d\u8981\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u30ce\u30fc\u30c8\u30d1\u30bd\u30b3\u30f3\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3001\u30bf\u30d6\u30ec\u30c3\u30c8\u306a\u3069\u306e\u96fb\u5b50\u6a5f\u5668\u306e\u4f7f\u7528\u304c\u5897\u3048\u308b\u306b\u3064\u308c\u3001\u65c5\u884c\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u306f\u65c5\u884c\u8005\u304c\u30d7\u30e9\u30f3\u3092\u9078\u629e\u3057\u305f\u308a\u3001\u30d5\u30e9\u30a4\u30c8\u3084\u65c5\u884c\u306e\u72b6\u6cc1\u3092\u78ba\u8a8d\u3057\u305f\u308a\u3059\u308b\u306e\u306b\u5f79\u7acb\u3063\u3066\u3044\u307e\u3059\u3002\u3055\u307e\u3056\u307e\u306a\u5834\u6240\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u95a2\u3059\u308b\u30aa\u30f3\u30e9\u30a4\u30f3\u30ec\u30d3\u30e5\u30fc\u3001\u30d5\u30e9\u30a4\u30c8\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u3001\u8a55\u4fa1\u306f\u3001\u4e16\u754c\u4e2d\u3067\u307e\u3059\u307e\u3059\u666e\u53ca\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>Platforms like Booking.com, Expedia, and Airbnb have revolutionized the way travelers book accommodations, flights, and experiences. Thus, new opportunities are emerging globally, from well-organized trips with cruise liners in the Mediterranean Sea to adventurous backpacking tours through the jungle of Madagascar or <a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%ab%e3%83%90%e3%83%ac%e3%83%83%e3%82%b8\/%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb%e3%82%a2%e3%82%b8%e3%82%a2\/%e3%83%91%e3%83%97%e3%82%a2%e3%83%8b%e3%83%a5%e3%83%bc%e3%82%ae%e3%83%8b%e3%82%a2%e3%81%ae%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" title=\"\u30d1\u30d7\u30a2\u30cb\u30e5\u30fc\u30ae\u30cb\u30a2\u306e\u5e02\u5834\u8abf\u67fb\"  data-wpil-monitor-id=\"5525\">Papua New Guinea<\/a>.<\/p>\n\n\n\n<h3 class=\"gb-headline gb-headline-59c6d389 gb-headline-text\">Table 1.  Travel &amp; Tourism Market Research: Industry Data &amp; Strategic Insights<\/h3>\n\n\n\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n    <meta charset=\"UTF-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n    <title>Travel &#038; Tourism Market Research: Industry Data &#038; Insights<\/title>\n    <style>\n        .sis-table-container {\n            width: 100%;\n            overflow-x: auto;\n            margin: 20px 0;\n            font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, sans-serif;\n        }\n        \n        .sis-data-table {\n            width: 100%;\n            border-collapse: collapse;\n            background: #fff;\n            border-radius: 12px;\n            overflow: hidden;\n            box-shadow: 0 4px 20px rgba(0,0,0,0.12);\n        }\n        \n        .chart-title {\n            text-align: center;\n            font-size: 28px;\n            font-weight: 700;\n            color: #1e3a8a;\n        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border-left: 4px solid #ef4444;\n        }\n        \n        .sustainability-focus {\n            background-color: #f0f9ff;\n            border-left: 4px solid #0ea5e9;\n        }\n        \n        .employment-impact {\n            background-color: #fdf4ff;\n            border-left: 4px solid #d946ef;\n        }\n        \n        @media screen and (max-width: 768px) {\n            .chart-title {\n                font-size: 22px;\n            }\n            \n            .sis-data-table th,\n            .sis-data-table td {\n                padding: 10px 8px;\n                font-size: 12px;\n            }\n            \n            .source-link {\n                font-size: 11px;\n            }\n        }\n        \n        @media screen and (max-width: 480px) {\n            .chart-title {\n                font-size: 18px;\n            }\n            \n            .sis-data-table th:nth-child(3),\n            .sis-data-table td:nth-child(3) {\n                display: none;\n            }\n            \n            .sis-data-table th,\n            .sis-data-table td {\n                padding: 8px 6px;\n                font-size: 11px;\n            }\n        }\n    <\/style>\n<\/head>\n<body>\n    <div class=\"sis-table-container\">\n        <h3 class=\"chart-title\">Travel &#038; Tourism Market Research: Industry Data &#038; Strategic Insights<\/h3>\n        \n        <table class=\"sis-data-table\">\n            <thead>\n                <tr>\n                    <th style=\"width: 25%;\">Research Category<\/th>\n                    <th style=\"width: 35%;\">Key Industry Data<\/th>\n                    <th style=\"width: 20%;\">Strategic Impact<\/th>\n                    <th style=\"width: 20%;\">\u30bd\u30fc\u30b9<\/th>\n                <\/tr>\n            <\/thead>\n            <tbody>\n                <tr class=\"market-size\">\n                    <td class=\"metric-category\">Global Market Value<\/td>\n                    <td class=\"data-value\">$11.1 trillion GDP contribution in 2024, representing 10% of global economy<\/td>\n                    <td class=\"positive-trend\">Record-breaking economic impact<\/td>\n                    <td><a href=\"https:\/\/wttc.org\/news\/travel-and-tourism-set-to-break-all-records-in-2024-reveals-wttc\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">WTTC Economic Impact Research<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"market-size\">\n                    <td class=\"metric-category\">Market Growth Projection<\/td>\n                    <td class=\"data-value\">$1.5 trillion (2023) growing to $1.114 trillion by 2029 at 3.90% CAGR<\/td>\n                    <td class=\"positive-trend\">Sustained expansion trajectory<\/td>\n                    <td><a href=\"https:\/\/www.statista.com\/outlook\/mmo\/travel-tourism\/worldwide\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Statista Market Forecast<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"employment-impact\">\n                    <td class=\"metric-category\">Employment Generation<\/td>\n                    <td class=\"data-value\">357 million jobs globally supported (1 in 10 jobs worldwide)<\/td>\n                    <td class=\"positive-trend\">Major employment driver<\/td>\n                    <td><a href=\"https:\/\/wttc.org\/research\/economic-impact\/\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">WTTC Employment Research<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"market-size\">\n                    <td class=\"metric-category\">Travel Market Recovery<\/td>\n                    <td class=\"data-value\">24% surge in 2023 to $1.5 trillion, surpassing pre-pandemic levels<\/td>\n                    <td class=\"positive-trend\">Strong industry resilience<\/td>\n                    <td><a href=\"https:\/\/www.phocuswright.com\/Travel-Research\/Market-Overview-Sizing\/Global-Travel-Market-Report-2024\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Phocuswright Global Report 2024<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"technology-trend\">\n                    <td class=\"metric-category\">Online Booking Penetration<\/td>\n                    <td class=\"data-value\">65% of global travel bookings expected via online channels by 2026<\/td>\n                    <td class=\"positive-trend\">Digital transformation acceleration<\/td>\n                    <td><a href=\"https:\/\/www.phocuswright.com\/Travel-Research\/Market-Overview-Sizing\/Global-Travel-Market-Report-2024\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Phocuswright Market Analysis<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"consumer-behavior\">\n                    <td class=\"metric-category\">Generational Travel Preferences<\/td>\n                    <td class=\"data-value\">80% of Millennials\/Gen Z use travel apps and social media for planning<\/td>\n                    <td class=\"positive-trend\">Mobile-first research behavior<\/td>\n                    <td><a href=\"https:\/\/www.americanexpress.com\/en-us\/travel\/discover\/get-inspired\/global-travel-trends\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">American Express Global Trends 2025<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"sustainability-focus\">\n                    <td class=\"metric-category\">Sustainable Travel Priority<\/td>\n                    <td class=\"data-value\">83% of travelers worldwide believe sustainable travel is important<\/td>\n                    <td class=\"positive-trend\">ESG-driven decision making<\/td>\n                    <td><a href=\"https:\/\/www.statista.com\/topics\/962\/global-tourism\/\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Statista Tourism Statistics<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"technology-trend\">\n                    <td class=\"metric-category\">AI Adoption in Travel<\/td>\n                    <td class=\"data-value\">83% of Millennials\/Gen Z find Gen AI useful for booking vs 64% older generations<\/td>\n                    <td class=\"positive-trend\">Next-gen technology adoption<\/td>\n                    <td><a href=\"https:\/\/www.americanexpress.com\/en-us\/travel\/discover\/get-inspired\/global-travel-trends\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">American Express AI Travel Survey<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"research-method\">\n                    <td class=\"metric-category\">Survey Methodology Preference<\/td>\n                    <td class=\"data-value\">Online surveys: cost-effective, fast insights with 15-20 questions optimal length<\/td>\n                    <td class=\"positive-trend\">Research efficiency optimization<\/td>\n                    <td><a href=\"https:\/\/www.driveresearch.com\/market-research-company-blog\/visitor-surveys-for-tourism-5-tips-to-run-successful-market-research\/\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Drive Research Tourism Surveys<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"market-size\">\n                    <td class=\"metric-category\">Visitor Spending Growth<\/td>\n                    <td class=\"data-value\">Domestic: $5.3T (+5.4% growth), International: $1.9T (+11.6% growth)<\/td>\n                    <td class=\"positive-trend\">Strong spending recovery<\/td>\n                    <td><a href=\"https:\/\/wttc.org\/research\/economic-impact\/\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">WTTC Visitor Spending Analysis<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"consumer-behavior\">\n                    <td class=\"metric-category\">Experience-Based Travel<\/td>\n                    <td class=\"data-value\">Travelers prioritizing authentic experiences over traditional tourist attractions<\/td>\n                    <td class=\"positive-trend\">Value proposition evolution<\/td>\n                    <td><a href=\"https:\/\/www.statista.com\/outlook\/mmo\/travel-tourism\/worldwide\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Statista Travel Preferences<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"research-method\">\n                    <td class=\"metric-category\">Mixed-Method Research<\/td>\n                    <td class=\"data-value\">Qualitative and quantitative combination provides comprehensive insights<\/td>\n                    <td class=\"positive-trend\">Research accuracy enhancement<\/td>\n                    <td><a href=\"https:\/\/www.studysmarter.co.uk\/explanations\/hospitality-and-tourism\/tourism-and-travel\/tourism-research-methods\/\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Tourism Research Methods Guide<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"market-size\">\n                    <td class=\"metric-category\">European Tourism Market<\/td>\n                    <td class=\"data-value\">EU travel sector reached $1.65 trillion, 2.99 billion nights at tourist spots<\/td>\n                    <td class=\"positive-trend\">Regional market leadership<\/td>\n                    <td><a href=\"https:\/\/www.researchnester.com\/reports\/tourism-industry-market\/109\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">European Union Tourism Data<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"technology-trend\">\n                    <td class=\"metric-category\">Credit Card Points Usage<\/td>\n                    <td class=\"data-value\">50% of travelers plan using credit card\/travel points; 45% choose destinations based on points<\/td>\n                    <td class=\"positive-trend\">Loyalty program optimization<\/td>\n                    <td><a href=\"https:\/\/www.americanexpress.com\/en-us\/travel\/discover\/get-inspired\/global-travel-trends\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">American Express Travel Rewards Study<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"research-method\">\n                    <td class=\"metric-category\">Focus Group Effectiveness<\/td>\n                    <td class=\"data-value\">In-depth insights into traveler experiences, motivations, and perceptions<\/td>\n                    <td class=\"positive-trend\">Qualitative insight depth<\/td>\n                    <td><a href=\"https:\/\/www.driveresearch.com\/market-research-company-blog\/market-research-options-for-the-travel-tourism\/\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Travel Market Research Methods<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"employment-impact\">\n                    <td class=\"metric-category\">Future Job Projections<\/td>\n                    <td class=\"data-value\">449 million jobs expected by 2034 (12.2% of global workforce)<\/td>\n                    <td class=\"positive-trend\">Employment sector expansion<\/td>\n                    <td><a href=\"https:\/\/wttc.org\/news\/travel-and-tourism-set-to-break-all-records-in-2024-reveals-wttc\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">WTTC Future Employment Forecast<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"consumer-behavior\">\n                    <td class=\"metric-category\">Post-Pandemic Travel Interest<\/td>\n                    <td class=\"data-value\">66% of travelers more interested in travel now than before COVID-19<\/td>\n                    <td class=\"positive-trend\">Market demand acceleration<\/td>\n                    <td><a href=\"https:\/\/www.mckinsey.com\/featured-insights\/mckinsey-explainers\/what-is-the-future-of-travel\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">McKinsey Travel Trends Report<\/a><\/td>\n                <\/tr>\n                \n                <tr class=\"market-size\">\n                    <td class=\"metric-category\">Long-term Market Projection<\/td>\n                    <td class=\"data-value\">$16 trillion contribution expected by 2034 (11.4% of global economic landscape)<\/td>\n                    <td class=\"positive-trend\">Economic powerhouse status<\/td>\n                    <td><a href=\"https:\/\/wttc.org\/news\/travel-and-tourism-set-to-break-all-records-in-2024-reveals-wttc\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">WTTC Long-term Economic Impact<\/a><\/td>\n                <\/tr>\n            <\/tbody>\n        <\/table>\n    <\/div>\n<\/body>\n<\/html>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"importance-of-tourism-market-research\">\u89b3\u5149\u5e02\u5834\u8abf\u67fb\u306e\u91cd\u8981\u6027<\/h2>\n\n\n\n<p>\u89b3\u5149\u5e02\u5834\u8abf\u67fb\u306f\u3001\u4f01\u696d\u3084\u65c5\u884c\u5148\u304c\u65c5\u884c\u8005\u306e\u6c42\u3081\u3066\u3044\u308b\u3082\u306e\u3092\u628a\u63e1\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u5192\u967a\u65c5\u884c\u306e\u65b0\u305f\u306a\u30c8\u30ec\u30f3\u30c9\u3092\u767a\u898b\u3057\u305f\u308a\u3001\u30a8\u30b3\u30c4\u30fc\u30ea\u30ba\u30e0\u3078\u306e\u95a2\u5fc3\u3092\u6e2c\u5b9a\u3057\u305f\u308a\u3001\u65c5\u884c\u5148\u306e\u9078\u629e\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u8981\u56e0\u3092\u7406\u89e3\u3057\u305f\u308a\u3059\u308b\u5834\u5408\u3067\u3082\u3001\u3053\u306e\u8abf\u67fb\u306f\u3001\u73fe\u5728\u306e\u8a2a\u554f\u8005\u3084\u6f5c\u5728\u7684\u306a\u8a2a\u554f\u8005\u306e\u5fc3\u306b\u97ff\u304f\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u4e0a\u3067\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30c8\u30ec\u30f3\u30c9\u5206\u6790\u306e\u67a0\u3092\u8d85\u3048\u3066\u3001\u65b0\u305f\u306a\u5e02\u5834\u6a5f\u4f1a\u3092\u7279\u5b9a\u3057\u3001\u65c5\u884c\u8005\u306e\u30c7\u30b8\u30bf\u30eb\u30d5\u30c3\u30c8\u30d7\u30ea\u30f3\u30c8\u3092\u89e3\u8aad\u3057\u3066\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30ec\u30d3\u30e5\u30fc\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u65c5\u884c\u306e\u6c7a\u5b9a\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u304b\u306b\u3064\u3044\u3066\u306e\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u89b3\u5149\u5e02\u5834\u8abf\u67fb\u304b\u3089\u5f97\u3089\u308c\u305f\u6d1e\u5bdf\u306f\u3001\u4f01\u696d\u304c\u9867\u5ba2\u6e80\u8db3\u5ea6\u3068\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u3053\u3068\u306b\u3082\u5f79\u7acb\u3061\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u89b3\u5149\u5ba2\u306e\u671f\u5f85\u3068\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u30b5\u30fc\u30d3\u30b9\u3092\u6539\u5584\u3057\u3001\u554f\u984c\u70b9\u306b\u5bfe\u51e6\u3057\u3001\u3088\u308a\u601d\u3044\u51fa\u306b\u6b8b\u308b\u6e80\u8db3\u306e\u3044\u304f\u4f53\u9a13\u3092\u751f\u307f\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"advantages-of-tourism-market-research\">\u89b3\u5149\u5e02\u5834\u8abf\u67fb\u306e\u5229\u70b9<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-5614e756\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-5614e756\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Ecology-ecotourism-16.jpg\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\" title=\"Ecology ecotourism (16)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Ecology-ecotourism-16.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Ecology-ecotourism-16-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Ecology-ecotourism-16-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Ecology-ecotourism-16-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Ecology-ecotourism-16-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u3053\u306e\u7814\u7a76\u306e\u5229\u70b9\u306f\u6570\u591a\u304f\u3042\u308a\u3001\u6226\u7565\u8a08\u753b\u304b\u3089\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u307e\u3067\u3001\u89b3\u5149\u696d\u754c\u306e\u3055\u307e\u3056\u307e\u306a\u5074\u9762\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002\u4e3b\u306a\u5229\u70b9\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong>\u2714\ufe0f<\/strong> Tourism market research provides valuable data that aids in strategic planning such as market trends, understanding competitive dynamics, and making informed decisions about marketing, product development, and service enhancements.<\/p>\n\n\n\n<p><strong>\u2714\ufe0f<\/strong> Through tourism market research, businesses can segment the market based on various criteria such as demographics, interests, or spending patterns. This segmentation allows for more targeted and effective marketing strategies.<\/p>\n\n\n\n<p><strong>\u2714\ufe0f<\/strong> Market research insights help businesses stay ahead. By understanding the market and anticipating trends, businesses can differentiate themselves, offering unique value propositions to tourists.<\/p>\n\n\n\n<p><strong>\u2714\ufe0f<\/strong> Tourism market research helps identify potential risks and challenges in the market, allowing businesses to develop strategies to mitigate these risks.<\/p>\n\n\n\n<p><strong>\u2714\ufe0f<\/strong> Market research aids in evaluating the effectiveness of marketing strategies and business operations. By tracking performance against market data, businesses can make adjustments to improve outcomes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"when-to-conduct-tourism-market-research\">\u89b3\u5149\u5e02\u5834\u8abf\u67fb\u3092\u5b9f\u65bd\u3059\u308b\u6642\u671f<\/h2>\n\n\n\n<p>\u89b3\u5149\u5e02\u5834\u8abf\u67fb\u3092\u5b9f\u65bd\u3059\u308b\u9069\u5207\u306a\u6642\u671f\u3092\u898b\u6975\u3081\u308b\u3053\u3068\u306f\u3001\u305d\u306e\u52b9\u679c\u3068\u59a5\u5f53\u6027\u306b\u3068\u3063\u3066\u91cd\u8981\u3067\u3059\u3002\u30d3\u30b8\u30cd\u30b9 \u30b5\u30a4\u30af\u30eb\u306b\u306f\u3001\u3053\u306e\u8abf\u67fb\u304c\u7279\u306b\u91cd\u8981\u306b\u306a\u308b\u7279\u5b9a\u306e\u72b6\u6cc1\u3068\u6bb5\u968e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong><strong>\u2714\ufe0f<\/strong> Before Launching New Products or Services<\/strong>\u65b0\u3057\u3044\u89b3\u5149\u5546\u54c1\u3001\u30b5\u30fc\u30d3\u30b9\u3001\u307e\u305f\u306f\u89b3\u5149\u5730\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5c0e\u5165\u3059\u308b\u524d\u306b\u3001\u5e02\u5834\u8abf\u67fb\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u5e02\u5834\u9700\u8981\u3001\u6f5c\u5728\u7684\u306a\u9867\u5ba2\u306e\u597d\u307f\u3001\u304a\u3088\u3073\u7af6\u5408\u72b6\u6cc1\u3092\u7406\u89e3\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong><strong>\u2714\ufe0f<\/strong> During Strategic Planning Phases<\/strong>: \u4f01\u696d\u3084\u89b3\u5149\u5730\u304c\u6226\u7565\u8a08\u753b\u3092\u7acb\u3066\u3066\u3044\u308b\u3068\u304d\u3001\u5e02\u5834\u8abf\u67fb\u306f\u610f\u601d\u6c7a\u5b9a\u306b\u5f79\u7acb\u3064\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3057\u3001\u5e02\u5834\u306e\u52d5\u5411\u3001\u8105\u5a01\u3001\u6a5f\u4f1a\u306b\u95a2\u3059\u308b\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong><strong>\u2714\ufe0f<\/strong> After Economic Changes<\/strong>: \u65c5\u884c\u6280\u8853\u306e\u767a\u5c55\u3001\u7d4c\u6e08\u306e\u5909\u52d5\u3001\u65c5\u884c\u8005\u306e\u884c\u52d5\u306e\u5909\u5316\u306a\u3069\u3001\u696d\u754c\u306e\u5927\u304d\u306a\u5909\u5316\u306b\u5fdc\u3058\u3066\u5e02\u5834\u8abf\u67fb\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u3053\u308c\u3089\u306e\u5909\u5316\u306e\u5f71\u97ff\u3092\u7406\u89e3\u3057\u3001\u305d\u308c\u306b\u5fdc\u3058\u3066\u9069\u5fdc\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong><strong>\u2714\ufe0f<\/strong> When Expanding to New Markets<\/strong>: Entering a new geographic market or targeting a new customer segment requires tourism market research. This <a href=\"https:\/\/www.sisinternational.com\/ja\/%e8%88%aa%e7%a9%ba%e5%ae%87%e5%ae%99%e7%94%a3%e6%a5%ad%e3%81%ae%e6%a6%82%e8%a6%81\/\" title=\"\u822a\u7a7a\u5b87\u5b99\u5e02\u5834\u8abf\u67fb\" data-wpil-monitor-id=\"1428\">research provides insights into the new market&#8217;s<\/a> characteristics, cultural nuances, and consumer expectations.<\/p>\n\n\n\n<p><strong><strong>\u2714\ufe0f<\/strong> Following Major Marketing Campaigns<\/strong>: \u5927\u898f\u6a21\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3057\u305f\u5f8c\u3001\u5e02\u5834\u8abf\u67fb\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3001\u305d\u306e\u52b9\u679c\u3092\u8a55\u4fa1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u306f\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3001\u76ee\u7684\u5730\u306e\u30a4\u30e1\u30fc\u30b8\u3001\u6d88\u8cbb\u8005\u884c\u52d5\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong><strong>\u2714\ufe0f<\/strong> To Monitor Ongoing Performance<\/strong>: \u5b9a\u671f\u7684\u306a\u89b3\u5149\u5e02\u5834\u8abf\u67fb\u306f\u3001\u7d99\u7d9a\u7684\u306a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u76e3\u8996\u3059\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u5e02\u5834\u3067\u306e\u5730\u4f4d\u3068\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u76e3\u8996\u3057\u3001\u7af6\u5408\u4ed6\u793e\u3068\u6bd4\u8f03\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong><strong>\u2714\ufe0f<\/strong> In Response to Customer Feedback or Trends<\/strong>: \u9867\u5ba2\u304b\u3089\u306e\u91cd\u8981\u306a\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3084\u65c5\u884c\u50be\u5411\u306e\u9855\u8457\u306a\u5909\u5316\u304c\u767a\u751f\u3057\u305f\u5834\u5408\u3001\u5e02\u5834\u8abf\u67fb\u306f\u4f01\u696d\u304c\u6839\u672c\u7684\u306a\u539f\u56e0\u3092\u7406\u89e3\u3057\u3001\u52b9\u679c\u7684\u306b\u5bfe\u5fdc\u3059\u308b\u65b9\u6cd5\u3092\u7406\u89e3\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong><strong>\u2714\ufe0f<\/strong> \u30d4\u30fc\u30af\u30b7\u30fc\u30ba\u30f3\u524d\u5f8c\u306e\u5206\u6790<\/strong>: Research conducted before and after peak tourism seasons provides insights into traveler expectations and experiences. This information is vital for improving&nbsp;and planning for future peak seasons.<\/p>\n\n\n\n<p><strong><strong>\u2714\ufe0f<\/strong> Validate Assumptions<\/strong>\u5e02\u5834\u306e\u52d5\u5411\u3084\u9867\u5ba2\u306e\u55dc\u597d\u306b\u95a2\u3059\u308b\u793e\u5185\u4eee\u8aac\u304c\u5b58\u5728\u3059\u308b\u5834\u5408\u306f\u3001\u5e02\u5834\u8abf\u67fb\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3001\u7d4c\u9a13\u7684\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3057\u3066\u3053\u308c\u3089\u306e\u4eee\u8aac\u3092\u691c\u8a3c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tourism-opportunities\">\u89b3\u5149\u306e\u6a5f\u4f1a<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-7b2a7abb\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-7b2a7abb\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Tourism-16.jpg\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\" title=\"Tourism (16)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Tourism-16.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Tourism-16-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Tourism-16-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Tourism-16-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Tourism-16-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u89b3\u5149\u7523\u696d\u306f\u7d4c\u6e08\u6210\u9577\u3068\u767a\u5c55\u3092\u652f\u3048\u308b\u4e0a\u3067\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u3066\u3044\u307e\u3059\u3002\u89b3\u5149\u7523\u696d\u306e\u6210\u9577\u306f\u3001\u4e16\u754c\u4e2d\u306e\u56fd\u3005\u306b\u6a5f\u4f1a\u3068\u8ab2\u984c\u3092\u3082\u305f\u3089\u3059\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u89b3\u5149\u5e02\u5834\u8abf\u67fb\u306b\u304a\u3051\u308b\u4e3b\u306a\u6a5f\u4f1a\u306e 1 \u3064\u306f\u3001\u65b0\u305f\u306a\u30c8\u30ec\u30f3\u30c9\u3092\u7279\u5b9a\u3067\u304d\u308b\u3053\u3068\u3067\u3059\u3002\u65c5\u884c\u30d1\u30bf\u30fc\u30f3\u3001\u55dc\u597d\u3001\u6d88\u8cbb\u8005\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u6642\u4ee3\u3092\u5148\u53d6\u308a\u3057\u3001\u9032\u5316\u3059\u308b\u9700\u8981\u306b\u5408\u308f\u305b\u3066\u30b5\u30fc\u30d3\u30b9\u3084\u88fd\u54c1\u3092\u9069\u5fdc\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u6587\u5316\u306e\u5909\u5316\u3001\u6280\u8853\u306e\u9032\u6b69\u3001\u5909\u5316\u3059\u308b\u4e16\u754c\u60c5\u52e2\u306e\u5f71\u97ff\u3092\u5f37\u304f\u53d7\u3051\u308b\u5e02\u5834\u3067\u306f\u7279\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u540c\u69d8\u306b\u3001\u767a\u5c55\u9014\u4e0a\u56fd\u306f\u7d4c\u6e08\u6210\u9577\u306e\u305f\u3081\u306b\u89b3\u5149\u7523\u696d\u3092\u767a\u5c55\u3055\u305b\u3001\u6587\u5316\u7684\u4fa1\u5024\u3084\u907a\u7523\u3092\u4e16\u754c\u7684\u306b\u63a8\u9032\u3059\u308b\u3053\u3068\u3092\u76ee\u6307\u3059\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002\u89b3\u5149\u632f\u8208\u306e\u5916\u90e8\u7684\u306a\u5229\u76ca\u306b\u306f\u3001\u30a4\u30f3\u30d5\u30e9\u3001\u6559\u80b2\u3001\u793e\u4f1a\u30bb\u30af\u30bf\u30fc\u306e\u767a\u5c55\u3082\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>Apps have allowed consumers to book directly, lowering travel costs.&nbsp; By being able to compare prices on many websites, customers can gain different experiences.&nbsp; Travel companies have built ecosystems and scale, expanding beyond core services to provide full travel experiences.<\/p>\n\n\n\n<p>\u3055\u3089\u306b\u3001\u89b3\u5149\u5e02\u5834\u8abf\u67fb\u306f\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u305f\u3081\u306e\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u9867\u5ba2\u304c\u8ab0\u3067\u3001\u4f55\u3092\u91cd\u8996\u3057\u3066\u3044\u308b\u304b\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u4f5c\u6210\u3057\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u5171\u611f\u3092\u5f97\u3066\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u58f2\u4e0a\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"gb-headline gb-headline-3512816d gb-headline-text\">Figure 1. Travel &amp; Tourism Market Research Impact<\/h3>\n\n\n\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n    <meta charset=\"UTF-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n    <title>Travel &#038; Tourism Market Research Performance Chart<\/title>\n    <style>\n        .chart-container {\n            width: 100%;\n            max-width: 900px;\n            margin: 20px auto;\n            padding: 30px;\n            font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, sans-serif;\n            background: #fff;\n            border-radius: 12px;\n            box-shadow: 0 4px 20px rgba(0,0,0,0.12);\n        }\n        \n        .chart-title {\n            text-align: center;\n            font-size: 28px;\n            font-weight: 700;\n            color: #1e3a8a;\n            margin-bottom: 10px;\n            text-transform: uppercase;\n            letter-spacing: 1px;\n        }\n        \n        .chart-subtitle {\n            text-align: center;\n            font-size: 16px;\n            color: #64748b;\n            margin-bottom: 40px;\n            font-weight: 500;\n        }\n        \n        .chart-bars {\n            padding: 0 20px;\n        }\n        \n        .bar-item {\n            margin-bottom: 30px;\n            position: relative;\n        }\n        \n        .bar-label {\n            font-size: 15px;\n            font-weight: 600;\n            color: #374151;\n            margin-bottom: 10px;\n            display: flex;\n            justify-content: space-between;\n            align-items: center;\n        }\n        \n        .bar-value {\n            font-size: 18px;\n            font-weight: 700;\n            color: #1e3a8a;\n        }\n        \n        .bar-background {\n            width: 100%;\n            height: 40px;\n            background: #f1f5f9;\n            border-radius: 25px;\n            overflow: hidden;\n            position: relative;\n        }\n        \n        .bar-fill {\n            height: 100%;\n            border-radius: 25px;\n            position: relative;\n            display: flex;\n            align-items: center;\n            justify-content: flex-end;\n            padding-right: 20px;\n            color: white;\n            font-weight: 600;\n            font-size: 14px;\n            text-shadow: 0 1px 2px rgba(0,0,0,0.3);\n        }\n        \n        .global-gdp { width: 95%; background: linear-gradient(135deg, #22c55e, #16a34a); }\n        .employment { width: 90%; background: linear-gradient(135deg, #3b82f6, #2563eb); }\n        .market-growth { width: 85%; background: linear-gradient(135deg, #f59e0b, #d97706); }\n        .online-booking { width: 80%; background: linear-gradient(135deg, #8b5cf6, #7c3aed); }\n        .sustainable-travel { width: 75%; background: linear-gradient(135deg, #06b6d4, #0891b2); }\n        .gen-ai-adoption { width: 70%; background: linear-gradient(135deg, #ef4444, #dc2626); }\n        \n        .metrics-grid {\n            display: grid;\n            grid-template-columns: repeat(auto-fit, minmax(250px, 1fr));\n            gap: 20px;\n            margin: 30px 0;\n        }\n        \n        .metric-card {\n            background: linear-gradient(135deg, #f8fafc, #e2e8f0);\n            padding: 20px;\n            border-radius: 12px;\n            text-align: center;\n            border-left: 5px solid #3b82f6;\n        }\n        \n        .metric-number {\n            font-size: 24px;\n            font-weight: 700;\n            color: #1e3a8a;\n            margin-bottom: 5px;\n        }\n        \n        .metric-label {\n            font-size: 14px;\n            color: #64748b;\n            font-weight: 500;\n        }\n        \n        .sources-section {\n            margin-top: 40px;\n            padding: 25px;\n            background: linear-gradient(135deg, #f8fafc, #e2e8f0);\n            border-radius: 12px;\n            border-left: 6px solid #3b82f6;\n        }\n        \n        .sources-title {\n            font-size: 18px;\n            font-weight: 700;\n            color: #1e293b;\n            margin-bottom: 20px;\n            display: flex;\n            align-items: center;\n            gap: 10px;\n        }\n        \n        .source-grid {\n            display: grid;\n            grid-template-columns: repeat(auto-fit, minmax(300px, 1fr));\n            gap: 15px;\n        }\n        \n        .source-item {\n            padding: 15px;\n            background: white;\n            border-radius: 8px;\n            border-left: 4px solid #3b82f6;\n            font-size: 14px;\n            line-height: 1.6;\n        }\n        \n        .source-category {\n            font-weight: 600;\n            color: #1e40af;\n            margin-bottom: 5px;\n        }\n        \n        .source-link {\n            color: #2563eb;\n            text-decoration: none;\n            font-weight: 500;\n        }\n        \n        .source-link:hover {\n            color: #1d4ed8;\n            text-decoration: underline;\n        }\n        \n        .legend {\n            display: flex;\n            justify-content: center;\n            align-items: center;\n            margin-top: 30px;\n            padding: 15px;\n            background: #f8fafc;\n            border-radius: 8px;\n            font-size: 13px;\n            color: #64748b;\n        }\n        \n        @media screen and (max-width: 768px) {\n            .chart-container {\n                padding: 20px;\n                margin: 10px;\n            }\n            \n            .chart-title {\n                font-size: 24px;\n            }\n            \n            .chart-subtitle {\n                font-size: 14px;\n            }\n            \n            .chart-bars {\n                padding: 0 10px;\n            }\n            \n            .bar-item {\n                margin-bottom: 25px;\n            }\n            \n            .bar-label {\n                font-size: 14px;\n            }\n            \n            .bar-value {\n                font-size: 16px;\n            }\n            \n            .bar-background {\n                height: 35px;\n            }\n            \n            .metric-number {\n                font-size: 20px;\n            }\n            \n            .source-grid {\n                grid-template-columns: 1fr;\n                gap: 10px;\n            }\n        }\n    <\/style>\n<\/head>\n<body>\n    <div class=\"chart-container\">\n        <h3 class=\"chart-title\">Travel &#038; Tourism Market Research Impact<\/h3>\n        <p class=\"chart-subtitle\">Key Performance Indicators Driving Industry Growth in 2024<\/p>\n        \n        <div class=\"chart-bars\">\n            <div class=\"bar-item\">\n                <div class=\"bar-label\">\n                    <span>Global GDP Contribution<\/span>\n                    <span class=\"bar-value\">$11.1T<\/span>\n                <\/div>\n                <div class=\"bar-background\">\n                    <div class=\"bar-fill global-gdp\">10% of Global Economy<\/div>\n                <\/div>\n            <\/div>\n            \n            <div class=\"bar-item\">\n                <div class=\"bar-label\">\n                    <span>Employment Generation<\/span>\n                    <span class=\"bar-value\">357M Jobs<\/span>\n                <\/div>\n                <div class=\"bar-background\">\n                    <div class=\"bar-fill employment\">1 in 10 Global Jobs<\/div>\n                <\/div>\n            <\/div>\n            \n            <div class=\"bar-item\">\n                <div class=\"bar-label\">\n                    <span>Market Recovery Growth<\/span>\n                    <span class=\"bar-value\">24% Surge<\/span>\n                <\/div>\n                <div class=\"bar-background\">\n                    <div class=\"bar-fill market-growth\">$1.5T in 2023<\/div>\n                <\/div>\n            <\/div>\n            \n            <div class=\"bar-item\">\n                <div class=\"bar-label\">\n                    <span>Online Booking Penetration<\/span>\n                    <span class=\"bar-value\">65% by 2026<\/span>\n                <\/div>\n                <div class=\"bar-background\">\n                    <div class=\"bar-fill online-booking\">\u30c7\u30b8\u30bf\u30eb\u30c8\u30e9\u30f3\u30b9\u30d5\u30a9\u30fc\u30e1\u30fc\u30b7\u30e7\u30f3<\/div>\n                <\/div>\n            <\/div>\n            \n            <div class=\"bar-item\">\n                <div class=\"bar-label\">\n                    <span>Sustainable Travel Priority<\/span>\n                    <span class=\"bar-value\">83% Travelers<\/span>\n                <\/div>\n                <div class=\"bar-background\">\n                    <div class=\"bar-fill sustainable-travel\">ESG Focus<\/div>\n                <\/div>\n            <\/div>\n            \n            <div class=\"bar-item\">\n                <div class=\"bar-label\">\n                    <span>Gen AI Adoption (Millennials\/Gen Z)<\/span>\n                    <span class=\"bar-value\">83% Usage<\/span>\n                <\/div>\n                <div class=\"bar-background\">\n                    <div class=\"bar-fill gen-ai-adoption\">\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u7d71\u5408<\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        \n        <div class=\"metrics-grid\">\n            <div class=\"metric-card\">\n                <div class=\"metric-number\">$16T<\/div>\n                <div class=\"metric-label\">Projected 2034 Economic Impact<\/div>\n            <\/div>\n            <div class=\"metric-card\">\n                <div class=\"metric-number\">449M<\/div>\n                <div class=\"metric-label\">Future Jobs by 2034<\/div>\n            <\/div>\n            <div class=\"metric-card\">\n                <div class=\"metric-number\">80%<\/div>\n                <div class=\"metric-label\">Mobile App Usage (Young Travelers)<\/div>\n            <\/div>\n            <div class=\"metric-card\">\n                <div class=\"metric-number\">66%<\/div>\n                <div class=\"metric-label\">Increased Travel Interest Post-COVID<\/div>\n            <\/div>\n        <\/div>\n        \n        <div class=\"legend\">\n            \ud83d\udcc8 Performance metrics demonstrate travel &#038; tourism&#8217;s resilience and growth trajectory in the post-pandemic era\n        <\/div>\n        \n        <div class=\"sources-section\">\n            <h4 class=\"sources-title\">\ud83d\udcca Research Data Sources<\/h4>\n            <div class=\"source-grid\">\n                <div class=\"source-item\">\n                    <div class=\"source-category\">Economic Impact Data:<\/div>\n                    <a href=\"https:\/\/wttc.org\/news\/travel-and-tourism-set-to-break-all-records-in-2024-reveals-wttc\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">World Travel &#038; Tourism Council (WTTC)<\/a>\n                <\/div>\n                <div class=\"source-item\">\n                    <div class=\"source-category\">Market Recovery Analysis:<\/div>\n                    <a href=\"https:\/\/www.phocuswright.com\/Travel-Research\/Market-Overview-Sizing\/Global-Travel-Market-Report-2024\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Phocuswright Global Travel Report 2024<\/a>\n                <\/div>\n                <div class=\"source-item\">\n                    <div class=\"source-category\">Digital Transformation Trends:<\/div>\n                    <a href=\"https:\/\/www.americanexpress.com\/en-us\/travel\/discover\/get-inspired\/global-travel-trends\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">American Express Global Travel Trends<\/a>\n                <\/div>\n                <div class=\"source-item\">\n                    <div class=\"source-category\">Consumer Behavior Research:<\/div>\n                    <a href=\"https:\/\/www.mckinsey.com\/featured-insights\/mckinsey-explainers\/what-is-the-future-of-travel\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">McKinsey Travel Trends Report<\/a>\n                <\/div>\n                <div class=\"source-item\">\n                    <div class=\"source-category\">\u6301\u7d9a\u53ef\u80fd\u6027\u306e\u7126\u70b9:<\/div>\n                    <a href=\"https:\/\/www.statista.com\/topics\/962\/global-tourism\/\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Statista Global Tourism Statistics<\/a>\n                <\/div>\n                <div class=\"source-item\">\n                    <div class=\"source-category\">Research Methodology:<\/div>\n                    <a href=\"https:\/\/www.driveresearch.com\/market-research-company-blog\/visitor-surveys-for-tourism-5-tips-to-run-successful-market-research\/\" class=\"source-link\" target=\"_blank\" rel=\"noopener\">Tourism Research Best Practices<\/a>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/body>\n<\/html>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tourism-challenges\">\u89b3\u5149\u306e\u8ab2\u984c<\/h2>\n\n\n\n<p>\u5927\u304d\u306a\u8ab2\u984c\u306e 1 \u3064\u306f\u3001\u89b3\u5149\u7523\u696d\u306e\u6025\u901f\u306a\u5909\u5316\u3067\u3059\u3002\u65c5\u884c\u3084\u89b3\u5149\u306e\u30c8\u30ec\u30f3\u30c9\u306f\u3001\u7d4c\u6e08\u306e\u5909\u5316\u3001\u653f\u6cbb\u7684\u51fa\u6765\u4e8b\u3001\u6280\u8853\u306e\u9032\u6b69\u3001\u30bd\u30fc\u30b7\u30e3\u30eb \u30e1\u30c7\u30a3\u30a2\u306e\u5f71\u97ff\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u8981\u56e0\u306b\u3088\u3063\u3066\u6025\u901f\u306b\u5909\u5316\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30c7\u30fc\u30bf\u306e\u6b63\u78ba\u6027\u3068\u4fe1\u983c\u6027\u3082\u3001\u3082\u3046 1 \u3064\u306e\u5927\u304d\u306a\u8ab2\u984c\u3067\u3059\u3002\u89b3\u5149\u696d\u3067\u306f\u3001\u30c7\u30fc\u30bf\u306e\u591a\u304f\u306f\u30a2\u30f3\u30b1\u30fc\u30c8\u3001\u30ec\u30d3\u30e5\u30fc\u3001\u30aa\u30f3\u30e9\u30a4\u30f3 \u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304b\u3089\u53d6\u5f97\u3055\u308c\u307e\u3059\u304c\u3001\u3053\u308c\u3089\u306f\u4e3b\u89b3\u7684\u3067\u3042\u308a\u3001\u4fe1\u983c\u3067\u304d\u306a\u3044\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>Oil prices also impact a variety of factors such as airline fees and travelers&#8217; disposable income and destination choices. Natural disasters have the opportunity to destroy sceneries and holiday destinations. &nbsp;Other environmental issues such as climate change have the potential to impact a variety of ski and coastal resorts.<\/p>\n\n\n\n<p>\u3055\u3089\u306b\u3001\u5b63\u7bc0\u6027\u3082\u89b3\u5149\u5e02\u5834\u8abf\u67fb\u306e\u8ab2\u984c\u3067\u3059\u3002\u65c5\u884c\u30d1\u30bf\u30fc\u30f3\u306f\u5b63\u7bc0\u306b\u3088\u3063\u3066\u5927\u304d\u304f\u7570\u306a\u308b\u305f\u3081\u3001\u4f01\u696d\u304c\u50be\u5411\u3092\u4e88\u6e2c\u3057\u3001\u305d\u308c\u306b\u5fdc\u3058\u3066\u8a08\u753b\u3092\u7acb\u3066\u308b\u3053\u3068\u306f\u56f0\u96e3\u3067\u3059\u3002\u3053\u306e\u5b63\u7bc0\u5909\u52d5\u306f\u3001\u5e02\u5834\u8abf\u67fb\u306e\u6709\u52b9\u6027\u3068\u5e74\u9593\u3092\u901a\u3058\u305f\u9069\u7528\u6027\u306b\u5f71\u97ff\u3092\u53ca\u307c\u3059\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" 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class=\"gb-button-text\">\u304a\u554f\u3044\u5408\u308f\u305b<\/span><span class=\"gb-icon\"><svg aria-hidden=\"true\" role=\"img\" height=\"1em\" width=\"1em\" viewbox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill=\"currentColor\" d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/span><\/a>\n\n\n\n<p class=\"gb-headline gb-headline-c446f412 gb-headline-text\"><\/p>\n\n<\/div><\/div>\n\n<\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"prospects-of-tourism-market-research\">\u89b3\u5149\u5e02\u5834\u8abf\u67fb\u306e\u5c55\u671b<\/h2>\n\n\n\n<p>\u89b3\u5149\u5e02\u5834\u8abf\u67fb\u306e\u898b\u901a\u3057\u306f\u6709\u671b\u3067\u3042\u308a\u3001\u65c5\u884c\u696d\u754c\u306e\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u3067\u9032\u5316\u3059\u308b\u6027\u8cea\u3092\u53cd\u6620\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u5206\u91ce\u306e\u53ef\u80fd\u6027\u3068\u5c06\u6765\u306e\u65b9\u5411\u6027\u3092\u6d6e\u304d\u5f6b\u308a\u306b\u3059\u308b\u91cd\u8981\u306a\u898b\u901a\u3057\u3092\u3044\u304f\u3064\u304b\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong><strong>\ud83d\udd39<\/strong>\u6280\u8853\u306e\u9032\u6b69:<\/strong> \u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u3001AI\u3001\u6a5f\u68b0\u5b66\u7fd2\u306e\u53f0\u982d\u306b\u3088\u308a\u3001\u89b3\u5149\u5e02\u5834\u8abf\u67fb\u306f\u3088\u308a\u6d17\u7df4\u3055\u308c\u3064\u3064\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306b\u3088\u308a\u3001\u65c5\u884c\u30d1\u30bf\u30fc\u30f3\u3001\u9867\u5ba2\u306e\u597d\u307f\u3001\u5e02\u5834\u52d5\u5411\u3092\u3088\u308a\u6b63\u78ba\u304b\u3064\u8a73\u7d30\u306b\u5206\u6790\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong><strong>\ud83d\udd39<\/strong>\u6301\u7d9a\u53ef\u80fd\u3067\u8cac\u4efb\u3042\u308b\u89b3\u5149\uff1a<\/strong> There is a growing emphasis on sustainable travel, driven by increasing awareness of environmental issues and social responsibility. <a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e6%97%85%e8%a1%8c-%e8%a6%b3%e5%85%89-%e3%83%9b%e3%82%b9%e3%83%94%e3%82%bf%e3%83%aa%e3%83%86%e3%82%a3-%e3%82%b3%e3%83%b3%e3%82%b5%e3%83%ab%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0\/%e5%8c%bb%e7%99%82%e8%a6%b3%e5%85%89%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0\/\" title=\"\u533b\u7642\u89b3\u5149\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\" data-wpil-monitor-id=\"3947\">Market research in tourism<\/a> is expanding its focus to understand traveler attitudes towards sustainability, helping businesses develop eco-friendly and socially responsible practices that align with consumer values.<\/p>\n\n\n\n<p><strong><strong>\ud83d\udd39<\/strong>\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3068\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba:<\/strong> \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u65c5\u884c\u4f53\u9a13\u3078\u306e\u50be\u5411\u304c\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002\u5e02\u5834\u8abf\u67fb\u306f\u3001\u4f01\u696d\u304c\u500b\u3005\u306e\u9867\u5ba2\u306e\u597d\u307f\u3092\u7406\u89e3\u3057\u3001\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u4e0a\u3067\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong><strong>\ud83d\udd39<\/strong>\u30b0\u30ed\u30fc\u30d0\u30eb\u5e02\u5834\u306e\u6d1e\u5bdf:<\/strong> As travel becomes more accessible, <a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e6%97%85%e8%a1%8c-%e8%a6%b3%e5%85%89-%e3%83%9b%e3%82%b9%e3%83%94%e3%82%bf%e3%83%aa%e3%83%86%e3%82%a3-%e3%82%b3%e3%83%b3%e3%82%b5%e3%83%ab%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0\/%e6%96%87%e5%8c%96%e8%a6%b3%e5%85%89%e3%82%b3%e3%83%b3%e3%82%b5%e3%83%ab%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0\/\" title=\"\u6587\u5316\u89b3\u5149\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\" data-wpil-monitor-id=\"4694\">tourism market research<\/a> is expanding its scope to include emerging markets and diverse cultures. This global perspective is essential for businesses looking to tap into new markets and cater to an international clientele.<\/p>\n\n\n\n<p><strong><strong>\ud83d\udd39<\/strong>\u30c7\u30b8\u30bf\u30eb\u30c8\u30e9\u30f3\u30b9\u30d5\u30a9\u30fc\u30e1\u30fc\u30b7\u30e7\u30f3:<\/strong>&nbsp;\u5e02\u5834\u8abf\u67fb\u3067\u306f\u3001\u30bd\u30fc\u30b7\u30e3\u30eb \u30e1\u30c7\u30a3\u30a2\u3001\u30e2\u30d0\u30a4\u30eb \u30a2\u30d7\u30ea\u3001\u30aa\u30f3\u30e9\u30a4\u30f3 \u30a2\u30f3\u30b1\u30fc\u30c8\u306a\u3069\u3092\u901a\u3058\u3066\u65c5\u884c\u8005\u306e\u95a2\u5fc3\u3092\u96c6\u3081\u3001\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u305f\u3081\u306b\u30c7\u30b8\u30bf\u30eb \u30c1\u30e3\u30cd\u30eb\u3084\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u6d3b\u7528\u3059\u308b\u30b1\u30fc\u30b9\u304c\u5897\u3048\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u30c7\u30b8\u30bf\u30eb \u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u3088\u308a\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u30c7\u30fc\u30bf\u53ce\u96c6\u3068\u5206\u6790\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong><strong>\ud83d\udd39<\/strong>\u5065\u5eb7\u3068\u5b89\u5168\u306b\u95a2\u3059\u308b\u61f8\u5ff5:<\/strong> COVID-19 \u30d1\u30f3\u30c7\u30df\u30c3\u30af\u306e\u3088\u3046\u306a\u51fa\u6765\u4e8b\u3092\u53d7\u3051\u3066\u3001\u65c5\u884c\u306b\u304a\u3051\u308b\u5065\u5eb7\u3068\u5b89\u5168\u3078\u306e\u6ce8\u76ee\u304c\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002\u5e02\u5834\u8abf\u67fb\u306f\u3001\u65c5\u884c\u8005\u306e\u5065\u5eb7\u5bfe\u7b56\u306b\u95a2\u3059\u308b\u61f8\u5ff5\u3084\u671f\u5f85\u3092\u7406\u89e3\u3059\u308b\u4e0a\u3067\u91cd\u8981\u3067\u3042\u308a\u3001\u65c5\u884c\u8005\u306e\u4fe1\u983c\u3092\u518d\u69cb\u7bc9\u3059\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong><strong>\ud83d\udd39<\/strong>Experience and Activity-Based Travel:<\/strong> \u5f93\u6765\u306e\u89b3\u5149\u304b\u3089\u4f53\u9a13\u578b\u65c5\u884c\u3078\u306e\u79fb\u884c\u3082\u3001\u3082\u3046 1 \u3064\u306e\u91cd\u70b9\u5206\u91ce\u3067\u3059\u3002\u3055\u307e\u3056\u307e\u306a\u65c5\u884c\u8005\u5c64\u304c\u3069\u306e\u3088\u3046\u306a\u30a2\u30af\u30c6\u30a3\u30d3\u30c6\u30a3\u3084\u4f53\u9a13\u306b\u9b45\u529b\u3092\u611f\u3058\u308b\u304b\u3092\u8abf\u67fb\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u3088\u308a\u9b45\u529b\u7684\u3067\u601d\u3044\u51fa\u306b\u6b8b\u308b\u30b5\u30fc\u30d3\u30b9\u3092\u751f\u307f\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n<h2>\u00a0<\/h2>\n<h2>\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u306e\u65bd\u8a2d\u6240\u5728\u5730<\/h2>\n<p><!-- \/wp:post-content --> <!-- wp:html --> <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe> <!-- \/wp:html --> <!-- wp:paragraph --><\/p>\n<h3 class=\"wp-block-heading\">11 E 22nd Street\u30012\u968e\u3001\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u3001NY 10010 \u96fb\u8a71: +1(212) 505-6805<\/h3>\n<hr \/>\n<h2><span style=\"font-weight: 400;\">SIS\u30a4\u30f3\u30bf\u30fc\u30ca\u30b7\u30e7\u30ca\u30eb\u306b\u3064\u3044\u3066<\/span><\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/ja\/\"><span style=\"font-weight: 400;\">SIS\u30a4\u30f3\u30bf\u30fc\u30ca\u30b7\u30e7\u30ca\u30eb<\/span><\/a><span style=\"font-weight: 400;\"> \u5b9a\u91cf\u7684\u3001\u5b9a\u6027\u7684\u3001\u6226\u7565\u7684\u306a\u8abf\u67fb\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u610f\u601d\u6c7a\u5b9a\u306e\u305f\u3081\u306e\u30c7\u30fc\u30bf\u3001\u30c4\u30fc\u30eb\u3001\u6226\u7565\u3001\u30ec\u30dd\u30fc\u30c8\u3001\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u3001\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u3001\u305d\u306e\u4ed6\u306e\u5e02\u5834\u8abf\u67fb\u65b9\u6cd5\u3084\u30a2\u30d7\u30ed\u30fc\u30c1\u3082\u5b9f\u65bd\u3057\u307e\u3059\u3002<\/span><a href=\"https:\/\/www.sisinternational.com\/ja\/sis%e5%9b%bd%e9%9a%9b%e7%a0%94%e7%a9%b6%e3%81%ab%e3%81%a4%e3%81%84%e3%81%a6\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> \u304a\u554f\u3044\u5408\u308f\u305b<\/span><\/a><span style=\"font-weight: 400;\"> \u6b21\u306e\u5e02\u5834\u8abf\u67fb\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306b\u3054\u5229\u7528\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<p><!-- wp:heading --><\/p>\n<h2 id=\"about-sis-international\" class=\"wp-block-heading\">\u00a0<\/h2>\n<p><!-- \/wp:heading --><\/p>","protected":false},"excerpt":{"rendered":"<p>\u5f53\u793e\u306f\u3001\u304a\u5ba2\u69d8\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306e\u5b9a\u6027\u7684\u3001\u5b9a\u91cf\u7684\u3001\u304a\u3088\u3073\u6226\u7565\u7684\u306a\u8abf\u67fb\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>","protected":false},"author":1,"featured_media":62579,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[287],"tags":[],"class_list":["post-11958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-spotlight","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/posts\/11958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/comments?post=11958"}],"version-history":[{"count":14,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/posts\/11958\/revisions"}],"predecessor-version":[{"id":79293,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/posts\/11958\/revisions\/79293"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media\/62579"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media?parent=11958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/categories?post=11958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/tags?post=11958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}