{"id":11926,"date":"2009-02-20T23:23:56","date_gmt":"2009-02-20T23:23:56","guid":{"rendered":"https:\/\/www.sisinternational.com\/optimizing-corporate-websites-for-roi\/"},"modified":"2025-09-16T20:02:54","modified_gmt":"2025-09-17T00:02:54","slug":"roi-%e5%90%91%e4%b8%8a%e3%81%ae%e3%81%9f%e3%82%81%e3%81%ae%e4%bc%81%e6%a5%ad%e3%82%a6%e3%82%a7%e3%83%96%e3%82%b5%e3%82%a4%e3%83%88%e3%81%ae%e6%9c%80%e9%81%a9%e5%8c%96","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/ja\/optimizing-corporate-websites-for-roi\/","title":{"rendered":"ROI \u3092\u9ad8\u3081\u308b\u4f01\u696d\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u6700\u9069\u5316"},"content":{"rendered":"<p>Companies need to be where their customers and stakeholders are.\u00a0 More than ever, the web is a crucial point-of-contact between businesses and their stakeholders. In this recession, web surfers are spending sleepless nights surfing the web for entertainment, insights, and other content that is meaningful for them.<\/p>\n<p>We at SIS International have been monitoring how companies and consumers are focusing on the web. We have innovated solutions to help clients better interact with their customers and realize return on investment in difficult economic times (ROI). Organizations often consider the Internet as a wild frontier where stakeholders have the power to rapidly influence the opinions and behaviors of other web surfers. At the same time, investing in web programs does not always provide returns on investment.<br \/>\n<strong><br \/>\n\u8ced\u3051\u91d1\u306f\u9ad8\u3044<\/strong><\/p>\n<p>Web \u304c\u30d3\u30b8\u30cd\u30b9\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u306f\u5287\u7684\u306a\u3082\u306e\u306b\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002Web \u4e0a\u306e\u5229\u5bb3\u95a2\u4fc2\u8005\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u5e02\u5834\u30b7\u30a7\u30a2\u3068\u30d6\u30e9\u30f3\u30c9\u4fa1\u5024\u306e\u4e0a\u6607\u307e\u305f\u306f\u4e0b\u964d<\/li>\n<li>\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u306e\u6b20\u5982<\/li>\n<li>\u6e80\u8db3\u5ea6\u3068\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6307\u6a19\u306e\u4f4e\u4e0b<\/li>\n<li>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u5f37\u5316\u307e\u305f\u306f\u5f31\u4f53\u5316<\/li>\n<\/ul>\n<p><strong><br \/>\n\u4f01\u696d\u306e\u8ab2\u984c<\/strong><\/p>\n<ul>\n<li>\u4f01\u696d\u306f\u3001\u5229\u5bb3\u95a2\u4fc2\u8005\u3084\u9867\u5ba2\u3068\u3064\u306a\u304c\u308b\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\u3092\u4f5c\u6210\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3055\u3082\u306a\u3051\u308c\u3070\u3001\u7af6\u5408\u4ed6\u793e\u306b\u5148\u3092\u8d8a\u3055\u308c\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/li>\n<li>\u30a6\u30a7\u30d6\u4e0a\u3067\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u4f1d\u3048\u308b\u4f01\u696d\u304c\u5897\u3048\u308b\u306b\u3064\u308c\u3001\u4f01\u696d\u306f\u6295\u8cc7\u304c\u52b9\u679c\u7684\u3067\u3042\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u4e0d\u6cc1\u306b\u3088\u308a\u3001\u30a6\u30a7\u30d6 \u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u69cb\u7bc9\u304a\u3088\u3073\u7ba1\u7406\u3059\u308b\u305f\u3081\u306e\u4e88\u7b97\u304c\u53b3\u3057\u304f\u3001\u30ea\u30bd\u30fc\u30b9\u304c\u4e0d\u8db3\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u8003\u3048\u308b\u3068\u3001\u3053\u308c\u306f\u3055\u3089\u306b\u91cd\u8981\u3067\u3059\u3002<\/li>\n<li>Businesses need to monitor stakeholders&#8217; interaction with their brands to prevent brands from being negatively reframed by stakeholders.<\/li>\n<li>\u4f01\u696d\u306f\u3001\u7279\u306b\u4e88\u7b97\u304c\u5c11\u306a\u3044\u5834\u5408\u306b\u306f\u3001\u6295\u8cc7\u306e\u6709\u52b9\u6027\u3092\u78ba\u4fdd\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n<\/ul>\n<p><strong>\u6295\u8cc7\u53ce\u76ca\u7387\u306e\u5b9f\u73fe\uff1a\u5fc5\u8981\u306a\u3082\u306e<\/strong><\/p>\n<p>\u4f01\u696d\u306b\u306f\u307e\u305a\u3001(a) \u95a2\u4e0e\u3057\u3001(b) \u81ea\u793e\u306b\u3064\u3044\u3066\u4f55\u304c\u8a00\u308f\u308c\u3066\u3044\u308b\u304b\u3092\u76e3\u8996\u3059\u308b\u305f\u3081\u306e\u4ed5\u7d44\u307f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<p>\u4f01\u696d\u306f\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u306e\u610f\u898b\u3092\u628a\u63e1\u3057\u3001\u305d\u306e\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3059\u4ed5\u7d44\u307f\uff08\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u8abf\u6574\u306a\u3069\uff09\u3092\u5b9f\u88c5\u3059\u308b\u3002<\/p>\n<p>\u4f01\u696d\u306f Web \u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u8ffd\u8de1\u3059\u308b\u305f\u3081\u306e\u6307\u6a19\u3068\u5206\u6790\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<p>\u4f01\u696d\u306f\u6025\u901f\u306b\u5909\u5316\u3059\u308b\u74b0\u5883\u306b\u5e38\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u30a4\u30f3\u30d5\u30e9\u3092\u5fc5\u8981\u3068\u3057\u3066\u3044\u308b<\/p>\n<p><strong>SIS International \u306e Web \u5206\u6790\u30b5\u30fc\u30d3\u30b9\u3068 SIS Netnography TM \u30e2\u30c7\u30eb<\/strong><\/p>\n<p>\u5f53\u793e\u306f\u4ee5\u4e0b\u306e\u65b9\u6cd5\u3067\u4f01\u696d\u306e ROI \u5b9f\u73fe\u3092\u652f\u63f4\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u72ec\u81ea\u306e\u30a6\u30a7\u30d6\u6c11\u65cf\u8a8c\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3001\u304a\u3088\u3073\u5c02\u9580\u7814\u7a76\u8005\u306b\u3088\u308b\u305d\u306e\u4ed6\u306e\u72ec\u81ea\u306e\u60c5\u5831\u6280\u8853<\/li>\n<li>\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3<\/li>\n<li>\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u76e3\u8996\u3059\u308b\u305f\u3081\u306e\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u30e1\u30c8\u30ea\u30c3\u30af\u3068\u5206\u6790<\/li>\n<li>Expert researchers who can go beyond the research implement strategy via the web<\/li>\n<li>\u30a6\u30a7\u30d6\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u6700\u9069\u5316\u3059\u308b\u30a6\u30a7\u30d6\u30b9\u30da\u30b7\u30e3\u30ea\u30b9\u30c8<\/li>\n<li>\u30b0\u30ed\u30fc\u30d0\u30eb\u3001\u591a\u8a00\u8a9e\u7814\u7a76<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>\u4f01\u696d\u306f\u9867\u5ba2\u3084\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u304c\u3044\u308b\u5834\u6240\u306b\u3044\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u3053\u308c\u307e\u3067\u4ee5\u4e0a\u306b\u3001Web \u306f\u4f01\u696d\u3068\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u9593\u306e\u91cd\u8981\u306a\u63a5\u70b9\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u4e0d\u6cc1\u306e\u4e2d\u3001Web 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