{"id":11906,"date":"2008-12-12T04:21:00","date_gmt":"2008-12-12T04:21:00","guid":{"rendered":"https:\/\/www.sisinternational.com\/book-review-hey-whipple-squeeze-this\/"},"modified":"2024-06-24T21:01:13","modified_gmt":"2024-06-25T01:01:13","slug":"%e6%9b%b8%e8%a9%95-%e3%83%98%e3%82%a4%e3%83%bb%e3%83%9b%e3%82%a4%e3%83%83%e3%83%97%e3%83%ab%e3%80%81%e3%81%93%e3%82%8c%e3%82%92%e7%b5%9e%e3%81%a3%e3%81%a6","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/ja\/%e6%9b%b8%e8%a9%95-%e3%83%98%e3%82%a4%e3%83%bb%e3%83%9b%e3%82%a4%e3%83%83%e3%83%97%e3%83%ab%e3%80%81%e3%81%93%e3%82%8c%e3%82%92%e7%b5%9e%e3%81%a3%e3%81%a6\/","title":{"rendered":"\u66f8\u8a55: \u300c\u30d8\u30a4\u30fb\u30db\u30a4\u30c3\u30d7\u30eb\u3001\u30b9\u30af\u30a4\u30fc\u30ba\u30fb\u30c7\u30a3\u30b9\u300d"},"content":{"rendered":"

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\u88fd\u54c1\u30ab\u30c6\u30b4\u30ea\u30fc\u306e\u7834\u58ca<\/strong>
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\u30b7\u30f3\u30d7\u30eb\u3055<\/strong>
\nSullivan advised the importance of focusing on simplicity as part of “Draconian Reductionism”. Sullivan’s ideas on simplicity in advertising are consistent with those of Jon Steel who wrote “Truth, Lies and Advertising”, which we have also reviewed in this blog. He states that you cannot logic your way to an audience\u2019s heart because human thought is not always rational. He asserts that simplicity breaks through advertising clutter and directly conveys the message to the consumer. Copywriters should write like they actually talk in reality. They need to leave a picture in the listener\u2019s mind, start and end dramatically, and focus on one central<\/a> theme.<\/p>\n

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\u5275\u4f5c\u30d7\u30ed\u30bb\u30b9:<\/strong>
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\"\"<\/span><\/span><\/p>\n

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\u30d6\u30ec\u30a4\u30f3\u30b9\u30c8\u30fc\u30df\u30f3\u30b0<\/strong>
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