{"id":53896,"date":"2024-10-31T15:02:42","date_gmt":"2024-10-31T19:02:42","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=53896"},"modified":"2025-09-23T23:34:22","modified_gmt":"2025-09-24T03:34:22","slug":"%e3%83%88%e3%83%83%e3%83%97-b2b-%e5%b8%82%e5%a0%b4%e5%8f%82%e5%85%a5%e6%88%a6%e7%95%a5%e4%bc%9a%e7%a4%be","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ja\/top-b2b-go-to-market-strategy-company\/","title":{"rendered":"\u30c8\u30c3\u30d7 B2B \u5e02\u5834\u958b\u62d3\u6226\u7565\u4f1a\u793e"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u30c8\u30c3\u30d7 B2B \u5e02\u5834\u958b\u62d3\u6226\u7565\u4f1a\u793e<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-f606aff0\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-f606aff0\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-28.jpg\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\" title=\"\u6226\u7565\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\uff0828\uff09\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-28.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-28-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-28-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-28-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-28-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">SIS International \u306f\u3001\u30c8\u30c3\u30d7\u30af\u30e9\u30b9\u306e B2B \u5e02\u5834\u958b\u62d3\u6226\u7565\u4f1a\u793e\u3068\u3057\u3066\u8a8d\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u6226\u7565\u7684\u8a08\u753b\u3001\u6df1\u3044\u5e02\u5834\u6d1e\u5bdf\u3001\u5c02\u9580\u5bb6\u306b\u3088\u308b\u5b9f\u884c\u529b\u3092\u57fa\u306b\u3001\u4f01\u696d\u304c\u81ea\u4fe1\u3092\u6301\u3063\u3066\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u767a\u58f2\u3067\u304d\u308b\u3088\u3046\u652f\u63f4\u3057\u307e\u3059\u3002<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f01\u696d\u304c B2B \u5e02\u5834\u306b\u65b0\u88fd\u54c1\u3084\u65b0\u30b5\u30fc\u30d3\u30b9\u3092\u52b9\u679c\u7684\u306b\u5c0e\u5165\u3057\u3001\u6210\u529f\u3092\u6700\u5927\u5316\u3059\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3088\u3044\u3067\u3057\u3087\u3046\u304b\u3002\u7dbf\u5bc6\u306b\u7df4\u3089\u308c\u305f\u5e02\u5834\u958b\u62d3\u6226\u7565\u306f\u3001\u7af6\u4e89\u4e0a\u306e\u512a\u4f4d\u6027\u3092\u7372\u5f97\u3057\u3001\u5e02\u5834\u30b7\u30a7\u30a2\u3092\u7372\u5f97\u3057\u3001\u6210\u9577\u3092\u4fc3\u9032\u3059\u308b\u305f\u3081\u306e\u9375\u3068\u306a\u308a\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-2028f862 gb-headline-text\"><strong>\u30c8\u30c3\u30d7 B2B \u5e02\u5834\u958b\u62d3\u6226\u7565\u4f01\u696d\u3068\u306f?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">B2B \u5e02\u5834\u958b\u62d3 (GTM) \u6226\u7565\u306f\u3001\u4f01\u696d\u304c\u81ea\u793e\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306b\u5c4a\u3051\u308b\u65b9\u6cd5\u3092\u6982\u8aac\u3057\u305f\u8a73\u7d30\u306a\u8a08\u753b\u3067\u3059\u3002\u3053\u308c\u306b\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8 \u30e6\u30fc\u30b6\u30fc\u306e\u5b9a\u7fa9\u3001\u4fa1\u5024\u63d0\u6848\u306e\u958b\u767a\u3001\u6d41\u901a\u30c1\u30e3\u30cd\u30eb\u306e\u9078\u629e\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304a\u3088\u3073\u8ca9\u58f2\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u8a2d\u8a08\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u6210\u529f\u3059\u308b B2B \u5e02\u5834\u958b\u62d3\u6226\u7565\u306e\u4e3b\u8981\u30b3\u30f3\u30dd\u30fc\u30cd\u30f3\u30c8\u306b\u306f\u3001\u6b21\u306e\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/strong>\u88fd\u54c1\u307e\u305f\u306f\u30b5\u30fc\u30d3\u30b9\u304b\u3089\u6700\u3082\u5229\u76ca\u3092\u5f97\u308b\u53ef\u80fd\u6027\u306e\u9ad8\u3044\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u4fa1\u5024\u63d0\u6848<\/strong>: \u63d0\u4f9b\u3059\u308b\u30b5\u30fc\u30d3\u30b9\u306e\u72ec\u81ea\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u4f1d\u3048\u308b\u9b45\u529b\u7684\u306a\u4fa1\u5024\u63d0\u6848\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u30c1\u30e3\u30cd\u30eb\u6226\u7565<\/strong>: \u30bf\u30fc\u30b2\u30c3\u30c8 \u30e6\u30fc\u30b6\u30fc\u306b\u52b9\u679c\u7684\u306b\u30ea\u30fc\u30c1\u3059\u308b\u305f\u3081\u306e\u6700\u9069\u306a\u914d\u4fe1\u30c1\u30e3\u30cd\u30eb\u3092\u6c7a\u5b9a\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u30bb\u30fc\u30eb\u30b9\u30a4\u30cd\u30fc\u30d6\u30eb\u30e1\u30f3\u30c8<\/strong>\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u5024\u3092\u52b9\u679c\u7684\u306b\u4f1d\u3048\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u30c4\u30fc\u30eb\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3001\u60c5\u5831\u3092\u55b6\u696d\u30c1\u30fc\u30e0\u306b\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u6253\u3061\u4e0a\u3052\u8a08\u753b<\/strong>\u30bf\u30a4\u30e0\u30e9\u30a4\u30f3\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3001\u8ca9\u58f2\u6d3b\u52d5\u306a\u3069\u3001\u88fd\u54c1\u307e\u305f\u306f\u30b5\u30fc\u30d3\u30b9\u306e\u767a\u58f2\u306b\u95a2\u3059\u308b\u8a73\u7d30\u306a\u8a08\u753b\u3092\u7b56\u5b9a\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>SIS International \u306e B2B \u5e02\u5834\u958b\u62d3\u6226\u7565\u306b\u5bfe\u3059\u308b\u7279\u5225\u306a\u30a2\u30d7\u30ed\u30fc\u30c1<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SIS \u306f\u3001B2B \u5e02\u5834\u958b\u62d3\u6226\u7565\u306b\u6226\u7565\u7684\u304b\u3064\u30c7\u30fc\u30bf\u4e3b\u5c0e\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u63a1\u7528\u3057\u3001\u6e2c\u5b9a\u53ef\u80fd\u306a\u7d50\u679c\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u3066\u3044\u307e\u3059\u3002\u5f53\u793e\u306e\u624b\u6cd5\u306f\u3001\u5e02\u5834\u8abf\u67fb\u3001\u5275\u9020\u6027\u3001\u9867\u5ba2\u4e2d\u5fc3\u306e\u8a08\u753b\u306b\u57fa\u3065\u3044\u3066\u304a\u308a\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u304c\u53ef\u80fd\u306a\u9650\u308a\u6700\u9ad8\u306e\u7d50\u679c\u3092\u9054\u6210\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5e02\u5834\u8abf\u67fb\u3068\u6d1e\u5bdf<\/strong>: \u3042\u3089\u3086\u308bGTM\u6226\u7565\u306f\u3001\u5fb9\u5e95\u7684\u306a\u8abf\u67fb\u304b\u3089\u59cb\u307e\u308a\u307e\u3059\u3002 <a href=\"https:\/\/www.linkedin.com\/pulse\/how-market-research-enables-growth-ruth-stanat-phekf\/\" target=\"_blank\" rel=\"noopener\">\u5e02\u5834\u8abf\u67fb<\/a> \u30bf\u30fc\u30b2\u30c3\u30c8 \u30e6\u30fc\u30b6\u30fc\u3001\u7af6\u5408\u3001\u696d\u754c\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u628a\u63e1\u3057\u307e\u3059\u3002\u3053\u306e\u8abf\u67fb\u306f\u5f53\u793e\u306e\u6226\u7565\u306b\u53cd\u6620\u3055\u308c\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u63d0\u4f9b\u5185\u5bb9\u304c\u5e02\u5834\u306e\u30cb\u30fc\u30ba\u306b\u5408\u81f4\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u4fdd\u8a3c\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u9867\u5ba2\u4e2d\u5fc3\u6226\u7565<\/strong>: SIS \u3067\u306f\u3001\u9867\u5ba2\u304c GTM \u6226\u7565\u306e\u4e2d\u5fc3\u3067\u3059\u3002\u9867\u5ba2\u306e\u60a9\u307f\u3084\u597d\u307f\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u5171\u611f\u3092\u547c\u3073\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u4fc3\u9032\u3059\u308b\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u4f5c\u6210\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u30de\u30eb\u30c1\u30c1\u30e3\u30cd\u30eb\u30a2\u30d7\u30ed\u30fc\u30c1<\/strong>: \u52b9\u679c\u7684\u306a GTM \u6226\u7565\u306b\u306f\u3001\u8907\u6570\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u901a\u3058\u3066\u898b\u8fbc\u307f\u5ba2\u306b\u30ea\u30fc\u30c1\u3059\u308b\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002\u5f53\u793e\u3067\u306f\u3001\u30c7\u30b8\u30bf\u30eb \u30c1\u30e3\u30cd\u30eb\u3068\u5f93\u6765\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u4f7f\u7528\u3057\u3001\u5e45\u5e83\u3044\u30ea\u30fc\u30c1\u3092\u78ba\u4fdd\u3057\u3066\u3001\u52b9\u679c\u3092\u6700\u5927\u5316\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u55b6\u696d\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u9023\u643a<\/strong>: GTM \u306e\u6210\u529f\u306b\u306f\u3001\u55b6\u696d\u30c1\u30fc\u30e0\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30c1\u30fc\u30e0\u306e\u9023\u643a\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u5f53\u793e\u306f\u4e21\u65b9\u306e\u30c1\u30fc\u30e0\u3068\u9023\u643a\u3057\u3066\u3001\u4e00\u8cab\u3057\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u3068\u898b\u8fbc\u307f\u5ba2\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u7d71\u4e00\u3092\u56f3\u308a\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u7d99\u7d9a\u7684\u306a\u6700\u9069\u5316<\/strong>: \u5e02\u5834\u306f\u5e38\u306b\u9032\u5316\u3057\u3066\u304a\u308a\u3001GTM \u6226\u7565\u3082\u540c\u69d8\u306b\u9032\u5316\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002SIS International \u306f\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u7d99\u7d9a\u7684\u306b\u76e3\u8996\u3057\u3001\u6d1e\u5bdf\u3092\u53ce\u96c6\u3057\u3001\u6226\u7565\u3092\u8abf\u6574\u3057\u3066\u3001\u7d50\u679c\u3092\u6700\u9069\u5316\u3057\u3001ROI \u3092\u6700\u5927\u5316\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u30c8\u30c3\u30d7\u306e B2B \u5e02\u5834\u958b\u62d3\u6226\u7565\u4f1a\u793e\u3068\u3057\u3066 SIS International \u3092\u9078\u3076\u7406\u7531<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5e02\u5834\u958b\u62d3\u6226\u7565\u306b\u9069\u3057\u305f\u30d1\u30fc\u30c8\u30ca\u30fc\u3092\u9078\u629e\u3059\u308b\u3053\u3068\u3067\u3001\u30d3\u30b8\u30cd\u30b9\u76ee\u6a19\u306e\u9054\u6210\u306b\u5927\u304d\u306a\u9055\u3044\u304c\u751f\u307e\u308c\u307e\u3059\u3002SIS International \u304c\u30c8\u30c3\u30d7\u30af\u30e9\u30b9\u306e B2B \u5e02\u5834\u958b\u62d3\u6226\u7565\u4f01\u696d\u3068\u307f\u306a\u3055\u308c\u308b\u7406\u7531\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5b9f\u7e3e<\/strong>: <a href=\"https:\/\/www.linkedin.com\/company\/sisinternationalresearch\/\" target=\"_blank\" rel=\"noopener\">SIS\u30a4\u30f3\u30bf\u30fc\u30ca\u30b7\u30e7\u30ca\u30eb<\/a> \u306f\u3001\u3055\u307e\u3056\u307e\u306a\u696d\u754c\u306e B2B \u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306b\u52b9\u679c\u7684\u306a GTM \u6226\u7565\u3092\u63d0\u4f9b\u3057\u3066\u304d\u305f\u5b9f\u7e3e\u304c\u3042\u308a\u307e\u3059\u3002\u5f53\u793e\u306e\u5c02\u9580\u77e5\u8b58\u3068\u7d4c\u9a13\u306b\u3088\u308a\u3001\u5e02\u5834\u3067\u306e\u6210\u529f\u306b\u3064\u306a\u304c\u308b\u52b9\u679c\u7684\u306a\u6226\u7565\u3092\u958b\u767a\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u5c02\u9580\u5bb6\u30c1\u30fc\u30e0<\/strong>: \u5f53\u793e\u306e GTM \u30b9\u30da\u30b7\u30e3\u30ea\u30b9\u30c8 \u30c1\u30fc\u30e0\u306f\u3001B2B \u5e02\u5834\u306e\u8907\u96d1\u3055\u3092\u7406\u89e3\u3057\u3066\u3044\u307e\u3059\u3002\u5f53\u793e\u306f\u304a\u5ba2\u69d8\u3068\u7dca\u5bc6\u306b\u9023\u643a\u3057\u3001\u304a\u5ba2\u69d8\u72ec\u81ea\u306e\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3057\u3001\u6709\u610f\u7fa9\u306a\u7d50\u679c\u3092\u3082\u305f\u3089\u3059\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f GTM \u6226\u7565\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u9769\u65b0\u7684\u306a\u6226\u7565<\/strong>: SIS International \u3067\u306f\u3001GTM \u6226\u7565\u306e\u6700\u65b0\u306e\u30c8\u30ec\u30f3\u30c9\u3068\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u5e38\u306b\u5148\u53d6\u308a\u3057\u3066\u3044\u307e\u3059\u3002\u5f53\u793e\u306e\u9769\u65b0\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u3088\u308a\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306f\u76ee\u7acb\u3064\u5b58\u5728\u3068\u306a\u308a\u3001\u30bf\u30fc\u30b2\u30c3\u30c8 \u30e6\u30fc\u30b6\u30fc\u306b\u52b9\u679c\u7684\u306b\u30ea\u30fc\u30c1\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u9867\u5ba2\u4e2d\u5fc3\u306e\u30a2\u30d7\u30ed\u30fc\u30c1<\/strong>: \u5f53\u793e\u306e\u9867\u5ba2\u4e2d\u5fc3\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u6642\u9593\u3092\u304b\u3051\u3066\u9867\u5ba2\u306e\u76ee\u6a19\u3001\u8ab2\u984c\u3001\u30cb\u30fc\u30ba\u3092\u7406\u89e3\u3057\u3001\u671f\u5f85\u3092\u8d85\u3048\u308b GTM \u6226\u7565\u3092\u5b9f\u73fe\u3059\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u6d1e\u5bdf<\/strong>: GTM \u6226\u7565\u306b\u5bfe\u3059\u308b\u5f53\u793e\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u3044\u307e\u3059\u3002\u5f53\u793e\u306f\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u6d1e\u5bdf\u3092\u6d3b\u7528\u3057\u3066\u6226\u7565\u3092\u5c0e\u304d\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6700\u9069\u5316\u3057\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u30d3\u30b8\u30cd\u30b9\u76ee\u6a19\u9054\u6210\u306b\u5f79\u7acb\u3064\u6e2c\u5b9a\u53ef\u80fd\u306a\u7d50\u679c\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li><\/li>\n<\/ul>\n\n\n\n<figure class=\"gb-block-image gb-block-image-b63dbb20\"><img decoding=\"async\" class=\"gb-image gb-image-b63dbb20\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2015\/01\/Automotive-Market-Entry-Strategy.jpg\" alt=\"\u81ea\u52d5\u8eca\u5e02\u5834\u53c2\u5165\u6226\u7565\" title=\"\u81ea\u52d5\u8eca\u5e02\u5834\u53c2\u5165\u6226\u7565\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>B2B\u5e02\u5834\u958b\u62d3\u6226\u7565\u306e\u65b0\u305f\u306a\u30c8\u30ec\u30f3\u30c9<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">B2B \u306e\u5e02\u5834\u958b\u62d3\u6226\u7565\u306e\u72b6\u6cc1\u306f\u5e38\u306b\u5909\u5316\u3057\u3066\u304a\u308a\u3001\u65b0\u305f\u306a\u30c8\u30ec\u30f3\u30c9\u3092\u5148\u53d6\u308a\u3059\u308b\u3053\u3068\u304c\u6210\u529f\u306e\u9375\u3068\u306a\u308a\u307e\u3059\u3002\u696d\u754c\u3092\u5f62\u6210\u3059\u308b\u4e3b\u306a\u30c8\u30ec\u30f3\u30c9\u306b\u306f\u6b21\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08ABM\uff09<\/strong>ABM \u306f\u3001GTM \u6226\u7565\u306b\u304a\u3051\u308b\u5f37\u529b\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u3042\u308a\u3001\u4fa1\u5024\u306e\u9ad8\u3044\u30a2\u30ab\u30a6\u30f3\u30c8\u5411\u3051\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u3066\u3044\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>AI \u306b\u3088\u308b\u5e02\u5834\u5206\u6790<\/strong>\u4eba\u5de5\u77e5\u80fd\u306f\u3001\u4e88\u6e2c\u7684\u306a\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u3001\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u6700\u9069\u5316\u3057\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u6539\u5584\u3059\u308b\u3053\u3068\u3067\u3001GTM \u6226\u7565\u306b\u304a\u3044\u3066\u307e\u3059\u307e\u3059\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u3066\u3044\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u30c7\u30b8\u30bf\u30eb\u30c8\u30e9\u30f3\u30b9\u30d5\u30a9\u30fc\u30e1\u30fc\u30b7\u30e7\u30f3<\/strong>\u30c7\u30b8\u30bf\u30eb \u30c1\u30e3\u30cd\u30eb\u306f GTM \u6226\u7565\u306b\u304a\u3044\u3066\u307e\u3059\u307e\u3059\u91cd\u8981\u306b\u306a\u3063\u3066\u304d\u3066\u304a\u308a\u3001\u30bf\u30fc\u30b2\u30c3\u30c8 \u30e6\u30fc\u30b6\u30fc\u306b\u30ea\u30fc\u30c1\u3057\u3066\u95a2\u4e0e\u3057\u3066\u3082\u3089\u3046\u305f\u3081\u306b\u30c7\u30b8\u30bf\u30eb \u30d5\u30a1\u30fc\u30b9\u30c8\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u307e\u3059\u307e\u3059\u91cd\u8996\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u9867\u5ba2\u4f53\u9a13 (CX)<\/strong>: \u512a\u308c\u305f\u9867\u5ba2\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u306b\u91cd\u70b9\u3092\u7f6e\u304f\u3053\u3068\u306f\u3001GTM \u6226\u7565\u306b\u304a\u3051\u308b\u91cd\u8981\u306a\u5dee\u5225\u5316\u8981\u56e0\u306b\u306a\u308a\u3064\u3064\u3042\u308a\u307e\u3059\u3002\u9867\u5ba2\u4f53\u9a13\u3092\u7406\u89e3\u3057\u3001\u5f37\u5316\u3059\u308b\u3053\u3068\u304c\u6210\u529f\u306e\u9375\u3068\u306a\u308a\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3<\/strong>: \u30bf\u30fc\u30b2\u30c3\u30c8 \u30e6\u30fc\u30b6\u30fc\u306e\u7279\u5b9a\u306e\u30cb\u30fc\u30ba\u3084\u597d\u307f\u306b\u5408\u308f\u305b\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3059\u308b\u3053\u3068\u304c\u3001GTM \u6226\u7565\u306b\u304a\u3044\u3066\u307e\u3059\u307e\u3059\u91cd\u8981\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>SIS International \u304c\u30c8\u30c3\u30d7\u30af\u30e9\u30b9\u306e\u5e02\u5834\u958b\u62d3\u6226\u7565\u4f1a\u793e\u3067\u3042\u308b\u7406\u7531\u306f\u4f55\u3067\u3059\u304b?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SIS International \u306e\u5e02\u5834\u958b\u62d3\u6226\u7565\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u30e6\u30cb\u30fc\u30af\u3067\u975e\u5e38\u306b\u52b9\u679c\u7684\u3067\u3059\u3002\u5f53\u793e\u304c\u4ed6\u306e GTM \u4f01\u696d\u3068\u4e00\u7dda\u3092\u753b\u3059\u8981\u7d20\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5305\u62ec\u7684\u306a\u5e02\u5834\u8abf\u67fb<\/strong>: \u4eee\u5b9a\u306b\u983c\u308b\u4f01\u696d\u3068\u306f\u7570\u306a\u308a\u3001SIS International \u306f\u5fb9\u5e95\u7684\u306a\u5e02\u5834\u8abf\u67fb\u306b\u57fa\u3065\u3044\u3066\u3059\u3079\u3066\u306e GTM \u6226\u7565\u3092\u7acb\u3066\u3001\u610f\u601d\u6c7a\u5b9a\u306e\u305f\u3081\u306e\u5f37\u56fa\u306a\u57fa\u76e4\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u696d\u754c\u306e\u5c02\u9580\u77e5\u8b58<\/strong>\u5f53\u793e\u306f\u3055\u307e\u3056\u307e\u306a\u696d\u754c\u306b\u308f\u305f\u308b\u7d4c\u9a13\u3092\u6709\u3057\u3066\u304a\u308a\u3001\u7279\u5b9a\u306e\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u97ff\u304f\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f GTM \u6226\u7565\u3092\u958b\u767a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u9867\u5ba2\u4e2d\u5fc3\u306e\u8a08\u753b<\/strong>: \u5f53\u793e\u306e GTM \u6226\u7565\u306e\u4e2d\u5fc3\u306f\u9867\u5ba2\u3067\u3059\u3002\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3068\u554f\u984c\u70b9\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u5171\u611f\u3092\u547c\u3073\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u4fc3\u9032\u3059\u308b\u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u4f5c\u6210\u3055\u308c\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u654f\u6377\u6027\u3068\u9069\u5fdc\u529b<\/strong>B2B \u306e\u72b6\u6cc1\u306f\u5e38\u306b\u5909\u5316\u3057\u3066\u304a\u308a\u3001\u5f53\u793e\u306f\u65b0\u3057\u3044\u30c8\u30ec\u30f3\u30c9\u3084\u8ab2\u984c\u306b\u8fc5\u901f\u306b\u9069\u5fdc\u3057\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u7af6\u4e89\u529b\u7dad\u6301\u3092\u4fdd\u8a3c\u3067\u304d\u308b\u80fd\u529b\u306b\u8a87\u308a\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u5354\u529b\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7<\/strong>: \u5f53\u793e\u306f\u304a\u5ba2\u69d8\u3092\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u307f\u306a\u3057\u3001\u304a\u5ba2\u69d8\u3068\u7dca\u5bc6\u306b\u9023\u643a\u3057\u3066\u3001\u304a\u5ba2\u69d8\u306e\u30d3\u30b8\u30cd\u30b9\u76ee\u6a19\u306b\u6cbf\u3063\u305f\u3001\u6e2c\u5b9a\u53ef\u80fd\u306a\u7d50\u679c\u3092\u3082\u305f\u3089\u3059 GTM \u6226\u7565\u3092\u958b\u767a\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>B2B\u5e02\u5834\u958b\u62d3\u6226\u7565\u306b\u304a\u3051\u308b\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3068\u30c4\u30fc\u30eb<\/strong><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-006d65ce\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-006d65ce\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-31.jpg\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\" title=\"\u6226\u7565\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\uff0831\uff09\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-31.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-31-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-31-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-31-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-31-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<figure class=\"gb-block-image gb-block-image-182d3d2b\"><img decoding=\"async\" class=\"gb-image gb-image-182d3d2b\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2021\/11\/iStock-1267194556-scaled.jpg\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\" title=\"\u3064\u306a\u304c\u308a\u3092\u4fdd\u3061\u307e\u3059\u3002\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30c8\u30c3\u30d7\u30af\u30e9\u30b9\u306e B2B \u5e02\u5834\u958b\u62d3\u6226\u7565\u4f01\u696d\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u9ad8\u5ea6\u306a\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3066\u3001\u5e02\u5834\u53c2\u5165\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u308a\u8fbc\u307f\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0 \u30c7\u30fc\u30bf\u306b\u9069\u5fdc\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306f\u91cd\u8981\u306a\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u3001\u91cd\u8981\u306a\u30d7\u30ed\u30bb\u30b9\u3092\u81ea\u52d5\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u304c\u6226\u7565\u7684\u306b\u4f4d\u7f6e\u3065\u3051\u3001\u5e02\u5834\u30b7\u30a7\u30a2\u3092\u8fc5\u901f\u306b\u7372\u5f97\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u5e02\u5834\u3068\u9867\u5ba2\u306e\u6d1e\u5bdf\u306e\u305f\u3081\u306e\u30c7\u30fc\u30bf\u5206\u6790<\/strong><strong><br><\/strong><strong><br><\/strong>Google Analytics\u3001Tableau\u3001PowerBI \u306a\u3069\u306e\u30c7\u30fc\u30bf\u5206\u6790\u30c4\u30fc\u30eb\u306f\u3001\u5e02\u5834\u306e\u72b6\u6cc1\u3084\u9867\u5ba2\u306e\u597d\u307f\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u30c8\u30c3\u30d7\u30af\u30e9\u30b9\u306e B2B \u5e02\u5834\u958b\u62d3\u6226\u7565\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u3053\u308c\u3089\u306e\u30c4\u30fc\u30eb\u306f\u9867\u5ba2\u306e\u884c\u52d5\u3001\u7af6\u4e89\u52d5\u5411\u3001\u9700\u8981\u306e\u50be\u5411\u306e\u30d1\u30bf\u30fc\u30f3\u3092\u660e\u3089\u304b\u306b\u3057\u3001\u3088\u308a\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u6d1e\u5bdf\u306f\u3001\u4f01\u696d\u304c\u7406\u60f3\u7684\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u3092\u7279\u5b9a\u3057\u3001\u6f5c\u5728\u9867\u5ba2\u306e\u5171\u611f\u3092\u547c\u3076\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u30ea\u30fc\u30c9\u7ba1\u7406\u3068\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u5f37\u5316\u3059\u308b CRM \u30b7\u30b9\u30c6\u30e0<\/strong><strong><br><\/strong><strong><br><\/strong>Salesforce \u3084 HubSpot \u306a\u3069\u306e\u9867\u5ba2\u95a2\u4fc2\u7ba1\u7406 (CRM) \u30b7\u30b9\u30c6\u30e0\u306f\u3001\u9867\u5ba2\u95a2\u4fc2\u306e\u7ba1\u7406\u3001\u30ea\u30fc\u30c9\u306e\u8ffd\u8de1\u3001\u7d44\u7e54\u5316\u3055\u308c\u305f\u8ca9\u58f2\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u306e\u7dad\u6301\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u30c8\u30c3\u30d7\u30af\u30e9\u30b9\u306e B2B \u5e02\u5834\u958b\u62d3\u6226\u7565\u4f01\u696d\u306f\u3001CRM \u3092\u6d3b\u7528\u3057\u3066\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u3001\u30a2\u30a6\u30c8\u30ea\u30fc\u30c1\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3057\u3001\u8cfc\u5165\u8005\u306e\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u901a\u3058\u3066\u898b\u8fbc\u307f\u5ba2\u3092\u80b2\u6210\u3057\u3066\u3044\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u305f\u3081\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u30d9\u30fc\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08ABM\uff09\u30c4\u30fc\u30eb<\/strong><strong><br><\/strong><strong><br><\/strong>Demandbase \u3084 6sense \u306a\u3069\u306e\u30a2\u30ab\u30a6\u30f3\u30c8 \u30d9\u30fc\u30b9 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 (ABM) \u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u9ad8\u4fa1\u5024\u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u5bfe\u3057\u3066\u9ad8\u5ea6\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002ABM \u306f\u3001\u4f01\u696d\u304c\u81ea\u793e\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u63d0\u4f9b\u5185\u5bb9\u3068\u4e00\u81f4\u3059\u308b\u7279\u5b9a\u306e\u9ad8\u5f71\u97ff\u529b\u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u6ce8\u529b\u3067\u304d\u308b\u305f\u3081\u3001B2B \u306e\u5e02\u5834\u958b\u62d3\u6226\u7565\u3067\u7279\u306b\u52b9\u679c\u7684\u3067\u3059\u3002\u30c8\u30c3\u30d7\u30af\u30e9\u30b9\u306e B2B \u306e\u5e02\u5834\u958b\u62d3\u6226\u7565\u4f01\u696d\u306f\u3001ABM \u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3057\u3066\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u4f5c\u6210\u3057\u3001\u5404\u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u5408\u308f\u305b\u3066\u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u3001\u52b9\u679c\u7684\u306b\u306a\u308b\u3088\u3046\u306b\u3057\u3066\u3044\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u308b\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u7ba1\u7406\u30c4\u30fc\u30eb<\/strong><strong><br><\/strong><strong><br><\/strong>Hootsuite \u3084 Buffer \u306a\u3069\u306e\u30bd\u30fc\u30b7\u30e3\u30eb \u30e1\u30c7\u30a3\u30a2\u7ba1\u7406\u304a\u3088\u3073\u30b3\u30f3\u30c6\u30f3\u30c4 \u30c4\u30fc\u30eb\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u3001\u30c7\u30b8\u30bf\u30eb \u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u5168\u4f53\u3067\u6f5c\u5728\u9867\u5ba2\u3068\u95a2\u308f\u308b\u306e\u306b\u975e\u5e38\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u30c8\u30c3\u30d7\u30af\u30e9\u30b9\u306e B2B \u5e02\u5834\u958b\u62d3\u6226\u7565\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u3053\u308c\u3089\u306e\u30c4\u30fc\u30eb\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u914d\u4fe1\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8 \u30e1\u30c8\u30ea\u30c3\u30af\u306e\u8ffd\u8de1\u3001\u30d6\u30e9\u30f3\u30c9 \u30bb\u30f3\u30c1\u30e1\u30f3\u30c8\u306e\u76e3\u8996\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u307e\u3059\u3002\u52b9\u679c\u7684\u306a\u30bd\u30fc\u30b7\u30e3\u30eb \u30e1\u30c7\u30a3\u30a2\u3067\u306e\u30d7\u30ec\u30bc\u30f3\u30b9\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u914d\u4fe1\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u65e9\u3044\u6bb5\u968e\u3067\u95a2\u5fc3\u3092\u96c6\u3081\u3001\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3057\u3001\u5e02\u5834\u306b\u53c2\u5165\u3059\u308b\u969b\u306b\u53ef\u8996\u6027\u3092\u7dad\u6301\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>SIS International \u304c B2B \u5e02\u5834\u958b\u62d3\u6226\u7565\u306b\u304a\u3044\u3066\u6700\u3082\u624b\u9803\u306a\u4f1a\u793e\u3067\u3042\u308b\u7406\u7531\u306f\u4f55\u3067\u3059\u304b?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SIS International \u306f\u3001B2B \u5e02\u5834\u958b\u62d3\u6226\u7565\u306e\u30c8\u30c3\u30d7\u4f01\u696d\u3067\u3042\u308a\u3001\u52b9\u679c\u7684\u306a GTM \u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u6c42\u3081\u308b\u4f01\u696d\u306b\u3068\u3063\u3066\u6700\u3082\u624b\u9803\u306a\u9078\u629e\u80a2\u306e 1 \u3064\u3067\u3059\u3002SIS International \u304c B2B GTM \u6226\u7565\u306b\u3068\u3063\u3066\u6700\u3082\u624b\u9803\u306a\u4f01\u696d\u3067\u3042\u308b\u7406\u7531\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u9ad8\u3044\u6226\u7565<\/strong>: \u5f53\u793e\u306e GTM \u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u904e\u5270\u306a\u30b3\u30b9\u30c8\u3092\u304b\u3051\u305a\u306b\u6700\u5927\u9650\u306e\u4fa1\u5024\u3092\u63d0\u4f9b\u3067\u304d\u308b\u3088\u3046\u306b\u8a2d\u8a08\u3055\u308c\u3066\u3044\u307e\u3059\u3002ROI \u306e\u305f\u3081\u306b\u6226\u7565\u3092\u6700\u9069\u5316\u3057\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u304c\u624b\u9803\u306a\u4fa1\u683c\u3067\u9ad8\u54c1\u8cea\u306e\u7d50\u679c\u3092\u78ba\u5b9f\u306b\u5f97\u3089\u308c\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u67d4\u8edf\u306a\u4fa1\u683c\u8a2d\u5b9a\u30d1\u30c3\u30b1\u30fc\u30b8<\/strong>: \u5f53\u793e\u3067\u306f\u3001\u304a\u5ba2\u69d8\u306e\u72ec\u81ea\u306e\u30cb\u30fc\u30ba\u3068\u4e88\u7b97\u306e\u5236\u7d04\u306b\u5408\u308f\u305b\u305f\u67d4\u8edf\u306a\u4fa1\u683c\u8a2d\u5b9a\u30aa\u30d7\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u3042\u3089\u3086\u308b\u898f\u6a21\u306e\u4f01\u696d\u304c\u7d4c\u6e08\u7684\u8ca0\u62c5\u306a\u3057\u306b\u30d7\u30ed\u30d5\u30a7\u30c3\u30b7\u30e7\u30ca\u30eb\u306a GTM \u30b5\u30fc\u30d3\u30b9\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u30b9\u30b1\u30fc\u30e9\u30d6\u30eb\u306a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3<\/strong>: <a href=\"https:\/\/twitter.com\/SISIntlResearch\" target=\"_blank\" rel=\"noopener\">\u6226\u7565\u60c5\u5831\u30b7\u30b9\u30c6\u30e0<\/a> International \u306e GTM \u6226\u7565\u306f\u62e1\u5f35\u53ef\u80fd\u3067\u3001\u4f01\u696d\u306f\u30cb\u30fc\u30ba\u306b\u5408\u3063\u305f\u4e88\u7b97\u3067\u958b\u59cb\u3057\u3001\u6210\u9577\u306b\u5408\u308f\u305b\u3066\u898f\u6a21\u3092\u62e1\u5927\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u3088\u308a\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306f\u7d50\u679c\u304c\u898b\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308b\u306b\u3064\u308c\u3066\u3001GTM \u3078\u306e\u53d6\u308a\u7d44\u307f\u3078\u306e\u6295\u8cc7\u3092\u5f90\u3005\u306b\u5897\u3084\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u52b9\u7387\u7684\u306a\u30ea\u30bd\u30fc\u30b9\u5272\u308a\u5f53\u3066<\/strong>: \u9ad8\u5ea6\u306a\u30c4\u30fc\u30eb\u3068\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u6d1e\u5bdf\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u975e\u52b9\u7387\u6027\u3092\u6700\u5c0f\u9650\u306b\u6291\u3048\u3001\u5404\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u5f71\u97ff\u3092\u6700\u5927\u5316\u3057\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u304c\u4e88\u7b97\u3092\u8d85\u904e\u3059\u308b\u3053\u3068\u306a\u304f\u3088\u308a\u591a\u304f\u306e\u6210\u679c\u3092\u9054\u6210\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u4fa1\u5024\u4e3b\u5c0e\u306e\u7d50\u679c<\/strong>: \u5f53\u793e\u306f\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u6210\u9577\u306b\u76f4\u63a5\u8ca2\u732e\u3059\u308b\u4fa1\u5024\u4e3b\u5c0e\u306e\u7d50\u679c\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u5177\u4f53\u7684\u306a\u30d3\u30b8\u30cd\u30b9\u6210\u679c\u3092\u3082\u305f\u3089\u3059\u6226\u7565\u3092\u512a\u5148\u3057\u3001GTM \u306b\u8cbb\u3084\u3057\u305f\u3059\u3079\u3066\u306e\u30c9\u30eb\u304c\u78ba\u5b9f\u306b\u9ad8\u3044\u6295\u8cc7\u53ce\u76ca\u7387\u3092\u3082\u305f\u3089\u3059\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>SIS\u30a4\u30f3\u30bf\u30fc\u30ca\u30b7\u30e7\u30ca\u30eb\u306b\u3064\u3044\u3066<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.sisinternational.com\/ja\/\">SIS\u30a4\u30f3\u30bf\u30fc\u30ca\u30b7\u30e7\u30ca\u30eb<\/a> \u5b9a\u91cf\u7684\u3001\u5b9a\u6027\u7684\u3001\u6226\u7565\u7684\u306a\u8abf\u67fb\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u610f\u601d\u6c7a\u5b9a\u306e\u305f\u3081\u306e\u30c7\u30fc\u30bf\u3001\u30c4\u30fc\u30eb\u3001\u6226\u7565\u3001\u30ec\u30dd\u30fc\u30c8\u3001\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u3001\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u3001\u305d\u306e\u4ed6\u306e\u5e02\u5834\u8abf\u67fb\u65b9\u6cd5\u3084\u30a2\u30d7\u30ed\u30fc\u30c1\u3082\u5b9f\u65bd\u3057\u307e\u3059\u3002<a href=\"https:\/\/www.sisinternational.com\/ja\/sis%e5%9b%bd%e9%9a%9b%e7%a0%94%e7%a9%b6%e3%81%ab%e3%81%a4%e3%81%84%e3%81%a6\/contact-sis-international-market-research\/\"> \u304a\u554f\u3044\u5408\u308f\u305b<\/a> \u6b21\u306e\u5e02\u5834\u8abf\u67fb\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306b\u3054\u5229\u7528\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>\u30c8\u30c3\u30d7 B2B \u5e02\u5834\u958b\u62d3\u6226\u7565\u4f1a\u793e SIS International \u306f\u3001\u30c8\u30c3\u30d7 B2B \u5e02\u5834\u958b\u62d3\u6226\u7565\u4f1a\u793e\u3068\u3057\u3066\u8a8d\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002SIS International \u306f\u3001\u6226\u7565\u7684\u8a08\u753b\u3001\u6df1\u3044\u5e02\u5834\u6d1e\u5bdf\u3001\u5c02\u9580\u5bb6\u306b\u3088\u308b\u5b9f\u884c\u529b\u306b\u652f\u3048\u3089\u308c\u3001\u4f01\u696d\u304c\u81ea\u4fe1\u3092\u6301\u3063\u3066\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u7acb\u3061\u4e0a\u3052\u3089\u308c\u308b\u3088\u3046\u652f\u63f4\u3057\u307e\u3059\u3002\u4f01\u696d\u304c B2B \u5e02\u5834\u306b\u65b0\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u52b9\u679c\u7684\u306b\u5c0e\u5165\u3057\u3001\u6210\u529f\u3092\u6700\u5927\u5316\u3059\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3088\u3044\u3067\u3057\u3087\u3046\u304b? \u7dbf\u5bc6\u306b\u7df4\u3089\u308c\u305f\u2026 <a title=\"\u30c8\u30c3\u30d7 B2B \u5e02\u5834\u958b\u62d3\u6226\u7565\u4f1a\u793e\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/ja\/top-b2b-go-to-market-strategy-company\/\" aria-label=\"\u30c8\u30c3\u30d7B2B Go To Market\u6226\u7565\u4f1a\u793e\u306b\u3064\u3044\u3066\u3055\u3089\u306b\u8aad\u3080\">\u3082\u3063\u3068\u8aad\u3080<\/a><\/p>","protected":false},"author":1,"featured_media":62562,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-53896","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/53896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/comments?post=53896"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/53896\/revisions"}],"predecessor-version":[{"id":69981,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/53896\/revisions\/69981"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media\/62562"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media?parent=53896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}