{"id":53794,"date":"2024-10-20T22:29:44","date_gmt":"2024-10-21T02:29:44","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=53794"},"modified":"2026-01-27T15:25:24","modified_gmt":"2026-01-27T20:25:24","slug":"%e5%ae%9a%e6%80%a7%e8%aa%bf%e6%9f%bb%e3%82%92%e3%81%84%e3%81%a4%e4%bd%bf%e3%81%86%e3%81%8b","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e5%ae%9a%e6%80%a7%e7%9a%84%e5%ae%9a%e9%87%8f%e7%9a%84%e7%a0%94%e7%a9%b6%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e5%ae%9a%e6%80%a7%e8%aa%bf%e6%9f%bb%e3%82%92%e3%81%84%e3%81%a4%e4%bd%bf%e3%81%86%e3%81%8b\/","title":{"rendered":"\u5b9a\u6027\u8abf\u67fb\u306f\u3044\u3064\u4f7f\u7528\u3059\u308c\u3070\u3088\u3044\u3067\u3059\u304b?"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u5b9a\u6027\u8abf\u67fb\u306f\u3044\u3064\u4f7f\u7528\u3059\u308c\u3070\u3088\u3044\u3067\u3059\u304b?<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-ff12d9d2\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-ff12d9d2\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-4.jpg\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\" title=\"Interview (4)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5b9a\u6027\u8abf\u67fb\u306f\u3001\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u3001\u52d5\u6a5f\u3001\u7d4c\u9a13\u3092\u6df1\u304f\u7406\u89e3\u3059\u308b\u306e\u306b\u6700\u9069\u3067\u3059\u3002<\/h3>\n\n\n\n<p>\u4ed6\u306e\u8abf\u67fb\u65b9\u6cd5\u3067\u306f\u306a\u304f\u5b9a\u6027\u8abf\u67fb\u3092\u9078\u629e\u3059\u308b\u7406\u7531\u306f\u4f55\u3067\u3057\u3087\u3046\u304b? \u5b9a\u6027\u8abf\u67fb\u3092\u3044\u3064\u4f7f\u7528\u3059\u308b\u304b\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u3084\u7814\u7a76\u8005\u306f\u3088\u308a\u6df1\u304f\u3001\u3088\u308a\u5fae\u5999\u306a\u6d1e\u5bdf\u3092\u767a\u898b\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5b9a\u6027\u8abf\u67fb\u306e\u4fa1\u5024\u3092\u63a2\u308b<\/strong><\/h2>\n\n\n\n<p>\u5b9a\u6027\u8abf\u67fb\u306f\u3001\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u3001\u614b\u5ea6\u3001\u7d4c\u9a13\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306e\u5f37\u529b\u306a\u30c4\u30fc\u30eb\u3067\u3059\u3002\u6570\u5024\u30c7\u30fc\u30bf\u3068\u7d71\u8a08\u5206\u6790\u306b\u91cd\u70b9\u3092\u7f6e\u304f\u5b9a\u91cf\u8abf\u67fb\u3068\u306f\u7570\u306a\u308a\u3001\u5b9a\u6027\u8abf\u67fb\u3067\u306f\u500b\u4eba\u306e\u52d5\u6a5f\u3084\u8996\u70b9\u3092\u660e\u3089\u304b\u306b\u3059\u308b\u3053\u3068\u3092\u76ee\u6307\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u5b9a\u6027\u8abf\u67fb\u3092\u4f7f\u7528\u3059\u308b\u5834\u5408<\/strong><\/p>\n\n\n\n<p>\u5b9a\u6027\u8abf\u67fb\u3092\u3044\u3064\u4f7f\u7528\u3059\u308b\u304b\u3092\u77e5\u308b\u3053\u3068\u306f\u3001\u305d\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u6700\u5927\u9650\u306b\u5f15\u304d\u51fa\u3059\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u5b9a\u6027\u8abf\u67fb\u304c\u6700\u3082\u4fa1\u5024\u306e\u3042\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u3068\u306a\u308b\u7279\u5b9a\u306e\u30b7\u30ca\u30ea\u30aa\u304c\u3042\u308a\u3001\u7814\u7a76\u8005\u306f\u5b9a\u91cf\u7684\u65b9\u6cd5\u3060\u3051\u3067\u306f\u5f97\u3089\u308c\u306a\u3044\u6d1e\u5bdf\u3092\u53ce\u96c6\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-6b25e067\"><img loading=\"lazy\" decoding=\"async\" width=\"972\" height=\"396\" class=\"gb-image gb-image-6b25e067\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2024\/10\/market-research.png\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\" title=\"\u5e02\u5834\u8abf\u67fb\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2024\/10\/market-research.png 972w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2024\/10\/market-research-300x122.png 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2024\/10\/market-research-768x313.png 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2024\/10\/market-research-18x7.png 18w\" sizes=\"auto, (max-width: 972px) 100vw, 972px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6d88\u8cbb\u8005\u306e\u52d5\u6a5f\u3092\u7406\u89e3\u3059\u308b<\/strong>: \u5b9a\u6027\u8abf\u67fb\u306f\u3001\u6d88\u8cbb\u8005\u304c\u7279\u5b9a\u306e\u6c7a\u5b9a\u3092\u4e0b\u3059\u7406\u7531\u3092\u63a2\u308b\u306e\u306b\u6700\u9069\u3067\u3059\u3002\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3084\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u7814\u7a76\u8005\u306f\u6d88\u8cbb\u8005\u306e\u601d\u8003\u30d7\u30ed\u30bb\u30b9\u3001\u611f\u60c5\u3001\u884c\u52d5\u306e\u80cc\u5f8c\u306b\u3042\u308b\u52d5\u6a5f\u306b\u3064\u3044\u3066\u3088\u308a\u6df1\u3044\u6d1e\u5bdf\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br><\/li>\n\n\n\n<li><strong>\u65b0\u88fd\u54c1\u306e\u958b\u767a<\/strong>\u65b0\u3057\u3044\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u958b\u767a\u3059\u308b\u969b\u3001\u5b9a\u6027\u8abf\u67fb\u306f\u521d\u671f\u306e\u30d7\u30ed\u30c8\u30bf\u30a4\u30d7\u3084\u30b3\u30f3\u30bb\u30d7\u30c8\u306b\u95a2\u3059\u308b\u6d88\u8cbb\u8005\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u53ce\u96c6\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u5927\u898f\u6a21\u306a\u751f\u7523\u306b\u79fb\u884c\u3059\u308b\u524d\u306b\u6d88\u8cbb\u8005\u306e\u30cb\u30fc\u30ba\u3068\u597d\u307f\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br><\/li>\n\n\n\n<li><strong>\u8907\u96d1\u306a\u30c8\u30d4\u30c3\u30af\u306e\u63a2\u6c42<\/strong>\u7814\u7a76\u30c6\u30fc\u30de\u304c\u8907\u96d1\u3067\u3042\u3063\u305f\u308a\u3001\u5fae\u5999\u306a\u7406\u89e3\u304c\u5fc5\u8981\u306a\u5834\u5408\u3001\u8a73\u7d30\u306a\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3084\u6c11\u65cf\u8a8c\u7814\u7a76\u306a\u3069\u306e\u5b9a\u6027\u7684\u306a\u65b9\u6cd5\u3092\u4f7f\u7528\u3059\u308b\u3068\u3001\u8abf\u67fb\u3088\u308a\u3082\u5305\u62ec\u7684\u306a\u8996\u70b9\u3092\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u5b9a\u91cf\u7684\u624b\u6cd5\u306b\u5bfe\u3059\u308b\u5b9a\u6027\u8abf\u67fb\u306e\u5229\u70b9<\/h2>\n\n\n\n<p>\u5b9a\u6027\u8abf\u67fb\u306f\u5b9a\u91cf\u8abf\u67fb\u65b9\u6cd5\u306b\u6bd4\u3079\u3066\u3044\u304f\u3064\u304b\u306e\u72ec\u81ea\u306e\u5229\u70b9\u304c\u3042\u308a\u3001\u7279\u5b9a\u306e\u72b6\u6cc1\u3067\u306f\u597d\u307e\u3057\u3044\u9078\u629e\u80a2\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u7406\u89e3\u306e\u6df1\u3055<\/strong>: \u6570\u5024\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u5b9a\u91cf\u8abf\u67fb\u3068\u306f\u7570\u306a\u308a\u3001\u5b9a\u6027\u8abf\u67fb\u3067\u306f\u8c4a\u5bcc\u3067\u8a73\u7d30\u306a\u6d1e\u5bdf\u304c\u5f97\u3089\u308c\u307e\u3059\u3002\u7814\u7a76\u8005\u306f\u3001\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3001\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u3001\u30b1\u30fc\u30b9 \u30b9\u30bf\u30c7\u30a3\u3092\u901a\u3058\u3066\u3001\u53c2\u52a0\u8005\u306e\u8003\u3048\u3001\u611f\u60c5\u3001\u7d4c\u9a13\u3092\u8abf\u67fb\u3067\u304d\u307e\u3059\u3002<br><\/li>\n\n\n\n<li><strong>\u67d4\u8edf\u6027<\/strong>: \u5b9a\u6027\u7684\u7814\u7a76\u306f\u3001\u69cb\u9020\u5316\u3055\u308c\u305f\u5b9a\u91cf\u7684\u65b9\u6cd5\u306b\u6bd4\u3079\u3066\u67d4\u8edf\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u7814\u7a76\u8005\u306f\u3001\u7814\u7a76\u4e2d\u306b\u8cea\u554f\u3084\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u8abf\u6574\u3057\u3066\u3001\u65b0\u3057\u3044\u95a2\u5fc3\u9818\u57df\u304c\u767a\u751f\u3057\u305f\u3068\u304d\u306b\u305d\u308c\u3092\u63a2\u7d22\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br><\/li>\n\n\n\n<li><strong>\u6d88\u8cbb\u8005\u306e\u8996\u70b9<\/strong>: \u5b9a\u6027\u8abf\u67fb\u306f\u3001\u6d88\u8cbb\u8005\u306e\u8996\u70b9\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u8907\u96d1\u306a\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u3001\u611f\u60c5\u3001\u614b\u5ea6\u3092\u7406\u89e3\u3059\u308b\u3068\u304d\u306b\u7279\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5b9a\u6027\u8abf\u67fb\u3092\u4f7f\u7528\u3057\u306a\u3044\u5834\u5408<\/strong><\/h2>\n\n\n\n<p>\u5b9a\u6027\u8abf\u67fb\u306b\u306f\u591a\u304f\u306e\u5229\u70b9\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u5fc5\u305a\u3057\u3082\u6700\u3082\u52b9\u679c\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5927\u898f\u6a21\u306a\u4e00\u822c\u5316<\/strong>: Quantitative research is more suitable if the research aims to gather statistically valid data that can be generalized across a large population. <a href=\"https:\/\/www.sisinternational.com\/ja\/sampling-techniques-in-qualitative-research-the-complete-guide-to-choosing-the-right-method\/\" title=\"Sampling Techniques in Qualitative Research: The Complete Guide to Choosing the Right Method\"  data-wpil-monitor-id=\"1472\">Qualitative research typically involves smaller sample<\/a> sizes, which limits the ability to make broad generalizations.<br><\/li>\n\n\n\n<li><strong>\u6570\u5024\u6307\u6a19\u306e\u6e2c\u5b9a<\/strong>\u5e02\u5834\u30b7\u30a7\u30a2\u3001\u58f2\u4e0a\u9ad8\u3001\u9867\u5ba2\u8a55\u4fa1\u306a\u3069\u306e\u6570\u5024\u30c7\u30fc\u30bf\u304c\u5fc5\u8981\u306a\u5834\u5408\u3001\u6e2c\u5b9a\u53ef\u80fd\u3067\u7d71\u8a08\u7684\u306b\u6709\u52b9\u306a\u7d50\u679c\u3092\u63d0\u4f9b\u3059\u308b\u306b\u306f\u5b9a\u91cf\u7684\u306a\u65b9\u6cd5\u306e\u65b9\u304c\u9069\u3057\u3066\u3044\u307e\u3059\u3002<br><\/li>\n\n\n\n<li><strong>\u6642\u9593\u3068\u30b3\u30b9\u30c8\u306e\u5236\u7d04<\/strong>: \u8a73\u7d30\u306a\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3084\u6c11\u65cf\u8a8c\u7814\u7a76\u306a\u3069\u306e\u5b9a\u6027\u8abf\u67fb\u306f\u3001\u6642\u9593\u304c\u304b\u304b\u308a\u3001\u8cbb\u7528\u3082\u304b\u304b\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u8fc5\u901f\u304b\u3064\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u9ad8\u3044\u30c7\u30fc\u30bf\u53ce\u96c6\u304c\u5fc5\u8981\u306a\u5834\u5408\u306f\u3001\u5b9a\u91cf\u8abf\u67fb\u306e\u65b9\u304c\u9069\u3057\u3066\u3044\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5b9a\u6027\u7684\u7814\u7a76\u3068\u5b9a\u91cf\u7684\u7814\u7a76\u3092\u7d44\u307f\u5408\u308f\u305b\u308b<\/strong><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-547e9e6d\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-547e9e6d\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-reseasrch-in-London-Qualitative-research-in-London-11.jpg\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\" title=\"Quantitative reseasrch in London Qualitative research in London (11)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-reseasrch-in-London-Qualitative-research-in-London-11.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-reseasrch-in-London-Qualitative-research-in-London-11-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-reseasrch-in-London-Qualitative-research-in-London-11-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-reseasrch-in-London-Qualitative-research-in-London-11-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-reseasrch-in-London-Qualitative-research-in-London-11-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Combining qualitative and quantitative methods can offer comprehensive insights for many research projects. Both approaches allow <a href=\"https:\/\/www.sisinternational.com\/ja\/%e4%b8%ad%e5%9b%bd%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8b%e5%ae%9a%e6%80%a7%e8%aa%bf%e6%9f%bb\/\" title=\"\u4e2d\u56fd\u306b\u304a\u3051\u308b\u5b9a\u6027\u8abf\u67fb\"  data-wpil-monitor-id=\"7354\">researchers to validate qualitative<\/a> insights with quantitative data, providing a holistic view of the research problem.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u88dc\u5b8c\u7684\u306a\u6d1e\u5bdf<\/strong>: \u5b9a\u6027\u8abf\u67fb\u306f\u6d88\u8cbb\u8005\u306e\u614b\u5ea6\u306b\u95a2\u3059\u308b\u8a73\u7d30\u306a\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u3001\u305d\u308c\u3092\u5b9a\u91cf\u8abf\u67fb\u3067\u691c\u8a3c\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u3088\u308a\u3001\u6d88\u8cbb\u8005\u306e\u8996\u70b9\u306e\u6df1\u3055\u3068\u5e45\u306e\u4e21\u65b9\u3092\u78ba\u5b9f\u306b\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<br><\/li>\n\n\n\n<li><strong>\u30b7\u30fc\u30b1\u30f3\u30b7\u30e3\u30eb\u624b\u6cd5<\/strong>\u7814\u7a76\u8005\u306f\u3001\u591a\u304f\u306e\u5834\u5408\u3001\u5b9a\u6027\u8abf\u67fb\u3067\u30c8\u30d4\u30c3\u30af\u3092\u8a73\u7d30\u306b\u8abf\u67fb\u3059\u308b\u3053\u3068\u304b\u3089\u59cb\u3081\u3001\u305d\u306e\u5f8c\u3001\u5b9a\u91cf\u8abf\u67fb\u3067\u3088\u308a\u5927\u304d\u306a\u30b5\u30f3\u30d7\u30eb\u306b\u308f\u305f\u3063\u3066\u8abf\u67fb\u7d50\u679c\u3092\u30c6\u30b9\u30c8\u304a\u3088\u3073\u691c\u8a3c\u3057\u307e\u3059\u3002\u3053\u306e\u9023\u7d9a\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u3088\u308a\u3001\u4e21\u65b9\u306e\u65b9\u6cd5\u8ad6\u306e\u9577\u6240\u304c\u6700\u5927\u9650\u306b\u6d3b\u304b\u3055\u308c\u307e\u3059\u3002<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5b9a\u6027\u8abf\u67fb\u3092\u5b9f\u65bd\u3059\u308b\u969b\u306e\u8ab2\u984c<\/strong><\/h2>\n\n\n\n<p>\u5b9a\u6027\u8abf\u67fb\u306f\u8cb4\u91cd\u306a\u30c4\u30fc\u30eb\u3067\u3059\u304c\u3001\u7814\u7a76\u8005\u304c\u5bfe\u51e6\u3059\u308b\u6e96\u5099\u3092\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u7279\u5b9a\u306e\u8ab2\u984c\u304c\u4f34\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4e3b\u89b3<\/strong>: \u8cea\u7684\u7814\u7a76\u306f\u7814\u7a76\u8005\u306e\u89e3\u91c8\u306b\u5927\u304d\u304f\u4f9d\u5b58\u3057\u3066\u304a\u308a\u3001\u305d\u308c\u304c\u504f\u898b\u3092\u751f\u307f\u51fa\u3059\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u5ba2\u89b3\u6027\u3092\u78ba\u4fdd\u3057\u3001\u504f\u898b\u3092\u6700\u5c0f\u9650\u306b\u6291\u3048\u308b\u306b\u306f\u3001\u614e\u91cd\u306a\u8a08\u753b\u3068\u660e\u78ba\u306a\u7814\u7a76\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u304c\u5fc5\u8981\u3067\u3059\u3002<br><\/li>\n\n\n\n<li><strong>\u30b5\u30f3\u30d7\u30eb\u30b5\u30a4\u30ba\u304c\u5c0f\u3055\u3044<\/strong>: \u8cea\u7684\u7814\u7a76\u3067\u306f\u3001\u901a\u5e38\u3001\u53c2\u52a0\u8005\u6570\u304c\u5c11\u306a\u3044\u305f\u3081\u3001\u8abf\u67fb\u7d50\u679c\u306e\u4e00\u822c\u5316\u304c\u5236\u9650\u3055\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u7814\u7a76\u8005\u306f\u3001\u7814\u7a76\u306e\u76ee\u7684\u3092\u660e\u78ba\u306b\u5b9a\u7fa9\u3057\u3001\u30b5\u30f3\u30d7\u30eb \u30b5\u30a4\u30ba\u306e\u5236\u9650\u3092\u8a8d\u8b58\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<br><\/li>\n\n\n\n<li><strong>\u6642\u9593\u306e\u304b\u304b\u308b\u6027\u8cea<\/strong>\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306e\u5b9f\u65bd\u3001\u30c7\u30fc\u30bf\u306e\u8ee2\u8a18\u3001\u5b9a\u6027\u60c5\u5831\u306e\u5206\u6790\u306b\u306f\u9577\u3044\u6642\u9593\u304c\u304b\u304b\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u7814\u7a76\u8005\u306f\u3001\u30c7\u30fc\u30bf\u3092\u52b9\u679c\u7684\u306b\u53ce\u96c6\u304a\u3088\u3073\u5206\u6790\u3059\u308b\u305f\u3081\u306b\u5341\u5206\u306a\u6642\u9593\u3092\u78ba\u4fdd\u3067\u304d\u308b\u3088\u3046\u306b\u8a08\u753b\u3092\u7acb\u3066\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u88fd\u54c1\u958b\u767a\u3068\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306e\u305f\u3081\u306e\u5b9a\u6027\u8abf\u67fb<\/strong><\/h3>\n\n\n\n<p>\u5b9a\u6027\u8abf\u67fb\u306f\u3001\u88fd\u54c1\u958b\u767a\u3001\u7279\u306b\u30a2\u30a4\u30c7\u30a2\u5275\u51fa\u3068\u30b3\u30f3\u30bb\u30d7\u30c8\u30c6\u30b9\u30c8\u306e\u6bb5\u968e\u3067\u306f\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u958b\u767a\u306e\u65e9\u3044\u6bb5\u968e\u3067\u6d88\u8cbb\u8005\u3068\u95a2\u308f\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u5b9f\u969b\u306e\u6d88\u8cbb\u8005\u306e\u30cb\u30fc\u30ba\u3068\u597d\u307f\u3092\u6e80\u305f\u3059\u88fd\u54c1\u3092\u751f\u307f\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30d7\u30ed\u30c8\u30bf\u30a4\u30d7\u306b\u5bfe\u3059\u308b\u6d88\u8cbb\u8005\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af<\/strong>\u5b9a\u6027\u8abf\u67fb\u306b\u3088\u308a\u3001\u88fd\u54c1\u306e\u30d7\u30ed\u30c8\u30bf\u30a4\u30d7\u306b\u95a2\u3059\u308b\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u53ce\u96c6\u3067\u304d\u308b\u305f\u3081\u3001\u4f01\u696d\u306f\u672c\u683c\u7684\u306a\u751f\u7523\u306b\u6295\u8cc7\u3059\u308b\u524d\u306b\u53cd\u5fa9\u7684\u306a\u6539\u5584\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br><\/li>\n\n\n\n<li><strong>\u6e80\u305f\u3055\u308c\u3066\u3044\u306a\u3044\u30cb\u30fc\u30ba\u3092\u63a2\u308b<\/strong>\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3084\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u3092\u901a\u3058\u3066\u3001\u7814\u7a76\u8005\u306f\u6d88\u8cbb\u8005\u306e\u60a9\u307f\u3092\u63a2\u308a\u3001\u6e80\u305f\u3055\u308c\u3066\u3044\u306a\u3044\u30cb\u30fc\u30ba\u3092\u7279\u5b9a\u3057\u3001\u65b0\u3057\u3044\u88fd\u54c1\u306e\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u523a\u6fc0\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br><\/li>\n\n\n\n<li><strong>\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306a\u5171\u5275<\/strong>\u5b9a\u6027\u8abf\u67fb\u3067\u306f\u3001\u6d88\u8cbb\u8005\u3092\u88fd\u54c1\u306e\u5171\u540c\u5236\u4f5c\u306b\u53c2\u52a0\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u6d88\u8cbb\u8005\u306e\u8996\u70b9\u3092\u88fd\u54c1\u8a2d\u8a08\u306b\u76f4\u63a5\u7d44\u307f\u8fbc\u3080\u5171\u540c\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<br><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u5b9a\u6027\u8abf\u67fb\u3092\u7528\u3044\u3066\u6587\u5316\u7684\u80cc\u666f\u3092\u7406\u89e3\u3059\u308b<\/strong><\/h3>\n\n\n\n<figure class=\"gb-block-image gb-block-image-580fe254\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-580fe254\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-15.jpg\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\" title=\"Quantitative research (15)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-15.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-15-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-15-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-15-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Quantitative-research-15-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Understanding the cultural context in which a product or service is used is critical for effective marketing and product development. Qualitative <a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e5%ae%9a%e6%80%a7%e7%9a%84%e5%ae%9a%e9%87%8f%e7%9a%84%e7%a0%94%e7%a9%b6%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e6%b0%91%e6%97%8f%e8%aa%8c%e5%ad%a6\/\" title=\"\u6c11\u65cf\u8a8c\u5e02\u5834\u8abf\u67fb\"  data-wpil-monitor-id=\"6469\">research methods such as ethnography<\/a> provide insights into the cultural factors influencing consumer behavior.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6c11\u65cf\u8a8c\u7814\u7a76<\/strong>: \u6d88\u8cbb\u8005\u3092\u81ea\u7136\u306a\u74b0\u5883\u3067\u89b3\u5bdf\u3059\u308b\u3053\u3068\u3067\u3001\u7814\u7a76\u8005\u306f\u6d88\u8cbb\u8005\u306e\u610f\u601d\u6c7a\u5b9a\u3092\u5f62\u4f5c\u308b\u6587\u5316\u7684\u898f\u7bc4\u3001\u4fa1\u5024\u89b3\u3001\u884c\u52d5\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br><\/li>\n\n\n\n<li><strong>\u88fd\u54c1\u306e\u6587\u5316\u7684\u9069\u5fdc<\/strong>\u5b9a\u6027\u8abf\u67fb\u306f\u3001\u88fd\u54c1\u306e\u63a1\u7528\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u53ef\u80fd\u6027\u306e\u3042\u308b\u6587\u5316\u7684\u306a\u9055\u3044\u3092\u7279\u5b9a\u3057\u3001\u4f01\u696d\u304c\u3055\u307e\u3056\u307e\u306a\u5e02\u5834\u306b\u5408\u308f\u305b\u3066\u88fd\u54c1\u3092\u9069\u5fdc\u3055\u305b\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<br><\/li>\n\n\n\n<li><strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30ed\u30fc\u30ab\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3<\/strong>: \u7279\u5b9a\u306e\u30bf\u30fc\u30b2\u30c3\u30c8 \u30e6\u30fc\u30b6\u30fc\u306e\u5fc3\u306b\u97ff\u304f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5c55\u958b\u3059\u308b\u306b\u306f\u3001\u6587\u5316\u7684\u306a\u30cb\u30e5\u30a2\u30f3\u30b9\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u5b9a\u6027\u8abf\u67fb\u306b\u3088\u308a\u3001\u6587\u5316\u7684\u306b\u9069\u5207\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u4f5c\u6210\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u6d1e\u5bdf\u304c\u5f97\u3089\u308c\u307e\u3059\u3002<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>SIS\u30a4\u30f3\u30bf\u30fc\u30ca\u30b7\u30e7\u30ca\u30eb\u30ea\u30b5\u30fc\u30c1\u304c\u5b9a\u6027\u8abf\u67fb\u306e\u30c8\u30c3\u30d7\u5e02\u5834\u8abf\u67fb\u4f1a\u793e\u3067\u3042\u308b\u7406\u7531<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/company\/sisinternationalresearch\/\" target=\"_blank\" rel=\"noopener\">SIS\u30a4\u30f3\u30bf\u30fc\u30ca\u30b7\u30e7\u30ca\u30eb<\/a> Research \u306f\u3001\u5b9a\u6027\u8abf\u67fb\u3092\u901a\u3058\u3066\u5e02\u5834\u306b\u95a2\u3059\u308b\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3059\u308b\u30ea\u30fc\u30c0\u30fc\u4f01\u696d\u3067\u3059\u3002\u5f53\u793e\u306e\u5305\u62ec\u7684\u306a\u8abf\u67fb\u80fd\u529b\u3001\u696d\u754c\u306e\u5c02\u9580\u77e5\u8b58\u3001\u305d\u3057\u3066\u5148\u9032\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u3088\u308a\u3001\u304a\u5ba2\u69d8\u306f\u4eca\u65e5\u306e\u7af6\u4e89\u306e\u6fc0\u3057\u3044\u5e02\u5834\u3067\u6210\u529f\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u77e5\u8b58\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u5f53\u793e\u306e\u30b5\u30dd\u30fc\u30c8\u5185\u5bb9\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5b9a\u6027\u8abf\u67fb\u624b\u6cd5\u306b\u95a2\u3059\u308b\u5c02\u9580\u77e5\u8b58<\/strong>: <br><a href=\"https:\/\/twitter.com\/SISIntlResearch\" target=\"_blank\" rel=\"noopener\">\u6226\u7565\u60c5\u5831\u30b7\u30b9\u30c6\u30e0<\/a> \u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\u3001\u8a73\u7d30\u306a\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3001\u6c11\u65cf\u8a8c\u7814\u7a76\u306a\u3069\u306e\u5b9a\u6027\u8abf\u67fb\u306e\u5b9f\u65bd\u306b\u95a2\u3059\u308b\u5e45\u5e83\u3044\u5c02\u9580\u77e5\u8b58\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002<br><\/li>\n\n\n\n<li><strong>\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u7814\u7a76\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3<\/strong>: <br>\u5f53\u793e\u3067\u306f\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u7279\u5b9a\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u3066\u8abf\u67fb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3057\u307e\u3059\u3002\u6d88\u8cbb\u8005\u306e\u52d5\u6a5f\u306e\u7406\u89e3\u3001\u65b0\u88fd\u54c1\u30b3\u30f3\u30bb\u30d7\u30c8\u306e\u691c\u8a0e\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u306e\u5206\u6790\u306a\u3069\u3001\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u8abf\u67fb\u306b\u3088\u308a\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306f\u7af6\u4e89\u3067\u512a\u4f4d\u306b\u7acb\u3064\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br><\/li>\n\n\n\n<li><strong>\u7dcf\u5408\u5206\u6790<\/strong>: <br>SIS International Research \u3067\u306f\u3001\u5e83\u7bc4\u306a\u696d\u754c\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3068\u30b3\u30cd\u30af\u30b7\u30e7\u30f3\u3092\u6d3b\u7528\u3057\u3066\u3001\u6d88\u8cbb\u8005\u884c\u52d5\u306e\u7dcf\u5408\u7684\u306a\u5206\u6790\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002 <br><\/li>\n\n\n\n<li><strong>\u696d\u754c\u30ea\u30fc\u30c0\u30fc\u3068\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7<\/strong>: <br>\u5f53\u793e\u306f\u3001\u696d\u754c\u3092\u30ea\u30fc\u30c9\u3059\u308b\u4f01\u696d\u3068\u7dca\u5bc6\u306b\u9023\u643a\u3057\u3001\u6d88\u8cbb\u8005\u55dc\u597d\u306e\u6700\u65b0\u52d5\u5411\u306b\u95a2\u3059\u308b\u76f4\u63a5\u7684\u306a\u6d1e\u5bdf\u3092\u304a\u5ba2\u69d8\u306b\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u306b\u3088\u308a\u3001\u304a\u5ba2\u69d8\u306f\u6700\u65b0\u304b\u3064\u95a2\u9023\u6027\u306e\u9ad8\u3044\u60c5\u5831\u3092\u78ba\u5b9f\u306b\u53d7\u3051\u53d6\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br><\/li>\n\n\n\n<li><strong>\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u306e\u305f\u3081\u306e\u30c7\u30fc\u30bf\u4e3b\u5c0e\u306e\u6d1e\u5bdf<\/strong>: <br>\u5f53\u793e\u306f\u6700\u5148\u7aef\u306e\u30c7\u30fc\u30bf\u5206\u6790\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3066\u3001\u5b9f\u7528\u7684\u306a\u6d1e\u5bdf\u3092\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306b\u63d0\u4f9b\u3057\u3001\u88fd\u54c1\u958b\u767a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u6226\u7565\u7684\u6295\u8cc7\u306b\u3064\u3044\u3066\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3048\u308b\u3088\u3046\u306b\u3057\u3066\u3044\u307e\u3059\u3002<br><\/li>\n\n\n\n<li><strong>\u54c1\u8cea\u3068\u9769\u65b0\u3078\u306e\u53d6\u308a\u7d44\u307f<\/strong>: <br>\u54c1\u8cea\u3068\u9769\u65b0\u3078\u306e\u53d6\u308a\u7d44\u307f\u304c\u5f53\u793e\u306e\u5f37\u307f\u3067\u3059\u3002\u5f53\u793e\u306f\u3001\u6d88\u8cbb\u8005\u306e\u5171\u611f\u3092\u547c\u3073\u3001\u4e3b\u306a\u61f8\u5ff5\u306b\u5bfe\u51e6\u3057\u3001\u63d0\u4f9b\u3059\u308b\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3059\u308b\u4fe1\u983c\u3092\u7bc9\u304f\u88fd\u54c1\u3084\u6226\u7565\u3092\u304a\u5ba2\u69d8\u304c\u958b\u767a\u3067\u304d\u308b\u3088\u3046\u652f\u63f4\u3059\u308b\u3053\u3068\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u3066\u3044\u307e\u3059\u3002<br><\/li>\n\n\n\n<li><strong>\u30c8\u30ec\u30f3\u30c9\u4e88\u6e2c\u3068\u6226\u7565\u8a08\u753b<\/strong>: <br>\u30c8\u30ec\u30f3\u30c9\u4e88\u6e2c\u306b\u304a\u3051\u308b\u5f53\u793e\u306e\u5c02\u9580\u77e5\u8b58\u306f\u3001\u304a\u5ba2\u69d8\u304c\u6d88\u8cbb\u8005\u306e\u55dc\u597d\u306e\u5909\u5316\u3092\u4e88\u6e2c\u3057\u3001\u5c06\u6765\u306b\u5411\u3051\u3066\u5341\u5206\u306b\u6e96\u5099\u3067\u304d\u308b\u3088\u3046\u306b\u652f\u63f4\u3057\u307e\u3059\u3002<br><\/li>\n\n\n\n<li><strong>\u5b9f\u7e3e<\/strong>: <br>SIS International Research has a track record of success, having helped shape the strategies of leading companies. Our research has been instrumental in driving successful product launches and informing strategic decisions, making us the go-to partner for market insights on when to use <a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%ab%e3%83%90%e3%83%ac%e3%83%83%e3%82%b8\/%e3%82%a2%e3%83%a1%e3%83%aa%e3%82%ab%e5%a4%a7%e9%99%b8\/%e7%b1%b3%e5%9b%bd%e3%81%ae%e5%a0%b1%e9%81%93\/%e3%83%87%e3%83%a9%e3%82%a6%e3%82%a7%e3%82%a2%e5%b7%9e%e3%81%ae%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" title=\"\u30c7\u30e9\u30a6\u30a7\u30a2\u5dde\u306b\u304a\u3051\u308b\u5e02\u5834\u8abf\u67fb\" data-wpil-monitor-id=\"5615\">qualitative<\/a> research.<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">SIS\u30a4\u30f3\u30bf\u30fc\u30ca\u30b7\u30e7\u30ca\u30eb\u306b\u3064\u3044\u3066<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/ja\/\">SIS\u30a4\u30f3\u30bf\u30fc\u30ca\u30b7\u30e7\u30ca\u30eb<\/a> \u5b9a\u91cf\u7684\u3001\u5b9a\u6027\u7684\u3001\u6226\u7565\u7684\u306a\u8abf\u67fb\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u610f\u601d\u6c7a\u5b9a\u306e\u305f\u3081\u306e\u30c7\u30fc\u30bf\u3001\u30c4\u30fc\u30eb\u3001\u6226\u7565\u3001\u30ec\u30dd\u30fc\u30c8\u3001\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u3001\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u3001\u305d\u306e\u4ed6\u306e\u5e02\u5834\u8abf\u67fb\u65b9\u6cd5\u3084\u30a2\u30d7\u30ed\u30fc\u30c1\u3082\u5b9f\u65bd\u3057\u307e\u3059\u3002<a href=\"https:\/\/www.sisinternational.com\/ja\/sis%e5%9b%bd%e9%9a%9b%e7%a0%94%e7%a9%b6%e3%81%ab%e3%81%a4%e3%81%84%e3%81%a6\/contact-sis-international-market-research\/\"> \u304a\u554f\u3044\u5408\u308f\u305b<\/a> \u6b21\u306e\u5e02\u5834\u8abf\u67fb\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306b\u3054\u5229\u7528\u304f\u3060\u3055\u3044\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>When to Use Qualitative Research? Qualitative research is ideal for gaining an in-depth understanding of consumer behaviors, motivations, and experiences. Why choose qualitative research over other research methods? Understanding when to use qualitative research can help businesses and researchers uncover more profound, more nuanced insights. Exploring the Value of Qualitative Research Qualitative research is a &#8230; <a title=\"\u5b9a\u6027\u8abf\u67fb\u306f\u3044\u3064\u4f7f\u7528\u3059\u308c\u3070\u3088\u3044\u3067\u3059\u304b?\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e5%ae%9a%e6%80%a7%e7%9a%84%e5%ae%9a%e9%87%8f%e7%9a%84%e7%a0%94%e7%a9%b6%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e5%ae%9a%e6%80%a7%e8%aa%bf%e6%9f%bb%e3%82%92%e3%81%84%e3%81%a4%e4%bd%bf%e3%81%86%e3%81%8b\/\" aria-label=\"When to Use Qualitative Research? \u306b\u3064\u3044\u3066\u3055\u3089\u306b\u8aad\u3080\">\u3082\u3063\u3068\u8aad\u3080<\/a><\/p>","protected":false},"author":1,"featured_media":62678,"parent":14660,"menu_order":57,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-53794","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/53794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/comments?post=53794"}],"version-history":[{"count":10,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/53794\/revisions"}],"predecessor-version":[{"id":80998,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/53794\/revisions\/80998"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/14660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media\/62678"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media?parent=53794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}