{"id":53731,"date":"2024-10-19T01:37:22","date_gmt":"2024-10-19T05:37:22","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=53731"},"modified":"2026-01-24T17:49:52","modified_gmt":"2026-01-24T22:49:52","slug":"%e9%ab%98%e9%bd%a2%e8%80%85%e5%90%91%e3%81%91%e8%a3%bd%e5%93%81%e3%82%92%e3%83%86%e3%82%b9%e3%83%88%e3%81%99%e3%82%8b%e3%83%8b%e3%83%a5%e3%83%bc%e3%83%a8%e3%83%bc%e3%82%af%e3%81%ae%e3%83%95%e3%82%a9","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e3%83%95%e3%82%a9%e3%83%bc%e3%82%ab%e3%82%b9%e3%82%b0%e3%83%ab%e3%83%bc%e3%83%97\/%e9%ab%98%e9%bd%a2%e8%80%85%e5%90%91%e3%81%91%e8%a3%bd%e5%93%81%e3%82%92%e3%83%86%e3%82%b9%e3%83%88%e3%81%99%e3%82%8b%e3%83%8b%e3%83%a5%e3%83%bc%e3%83%a8%e3%83%bc%e3%82%af%e3%81%ae%e3%83%95%e3%82%a9\/","title":{"rendered":"\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u5e02\u306e\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\u3092\u6d3b\u7528\u3057\u3066\u9ad8\u9f62\u8005\u5411\u3051\u88fd\u54c1\u3092\u30c6\u30b9\u30c8\u3059\u308b \u00a0"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u5e02\u306e\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\u3092\u6d3b\u7528\u3057\u3066\u9ad8\u9f62\u8005\u5411\u3051\u88fd\u54c1\u3092\u30c6\u30b9\u30c8\u3059\u308b &nbsp;<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-5f14cfdd\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-5f14cfdd\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Eldersly-care-memory-care-6.jpg\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\" title=\"Eldersly care memory care (6)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Eldersly-care-memory-care-6.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Eldersly-care-memory-care-6-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Eldersly-care-memory-care-6-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Eldersly-care-memory-care-6-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Eldersly-care-memory-care-6-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u5e02\u306f\u4e16\u754c\u3067\u6700\u3082\u591a\u69d8\u6027\u306b\u5bcc\u3093\u3060\u5e02\u5834\u306e 1 \u3064\u3067\u3042\u308a\u3001\u9ad8\u9f62\u8005\u3092\u542b\u3080\u3055\u307e\u3056\u307e\u306a\u6d88\u8cbb\u8005\u5c64\u3092\u5bfe\u8c61\u306b\u88fd\u54c1\u3092\u30c6\u30b9\u30c8\u3059\u308b\u306e\u306b\u7406\u60f3\u7684\u306a\u5834\u6240\u3067\u3059\u3002\u9ad8\u9f62\u8005\u4eba\u53e3\u304c\u6025\u901f\u306b\u5897\u52a0\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u4f01\u696d\u306b\u306f\u3053\u306e\u4eba\u53e3\u5c64\u306e\u5909\u5316\u3059\u308b\u30cb\u30fc\u30ba\u306b\u5fdc\u3048\u308b\u88fd\u54c1\u3092\u958b\u767a\u3059\u308b\u7d76\u597d\u306e\u6a5f\u4f1a\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u5e02\u3067\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u3092\u4f7f\u7528\u3057\u3066\u9ad8\u9f62\u8005\u5411\u3051\u88fd\u54c1\u3092\u30c6\u30b9\u30c8\u3059\u308b\u3068\u3001\u9ad8\u9f62\u8005\u306e\u597d\u307f\u3001\u8ab2\u984c\u3001\u671f\u5f85\u306b\u95a2\u3059\u308b\u76f4\u63a5\u7684\u306a\u6d1e\u5bdf\u304c\u5f97\u3089\u308c\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u306e\u30b7\u30cb\u30a2\u5e02\u5834\u3092\u7406\u89e3\u3059\u308b<\/h2>\n\n\n\n<p>\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u5e02\u306e\u9ad8\u9f62\u8005\u4eba\u53e3\u306f\u591a\u304f\u3001\u591a\u69d8\u6027\u306b\u5bcc\u3093\u3067\u3044\u308b\u305f\u3081\u3001\u4f01\u696d\u304c\u88fd\u54c1\u3092\u958b\u767a\u3059\u308b\u969b\u306b\u306f\u3001\u9ad8\u9f62\u8005\u5c64\u3092\u8003\u616e\u3059\u308b\u3053\u3068\u304c\u975e\u5e38\u306b\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002 <a href=\"https:\/\/www.miradorliving.com\/assisted-living\/new-york\/new-york\" target=\"_blank\" rel=\"noopener\">\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u306e\u9ad8\u9f62\u8005<\/a> \u9ad8\u9f62\u8005\u306f\u3001\u5065\u5eb7\u3001\u30a6\u30a7\u30eb\u30cd\u30b9\u3001\u4f7f\u3044\u3084\u3059\u3055\u3001\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306b\u5408\u3063\u305f\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306b\u91cd\u70b9\u3092\u7f6e\u304f\u306a\u3069\u3001\u72ec\u7279\u306e\u597d\u307f\u3092\u6301\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u3088\u304f\u3042\u308a\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u591a\u304f\u306e\u9ad8\u9f62\u8005\u306f\u3053\u308c\u307e\u3067\u4ee5\u4e0a\u306b\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306b\u7cbe\u901a\u3057\u3066\u304a\u308a\u3001\u30c7\u30b8\u30bf\u30eb \u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3001\u30c7\u30d0\u30a4\u30b9\u3001\u30b5\u30fc\u30d3\u30b9\u306b\u7a4d\u6975\u7684\u306b\u95a2\u308f\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u8907\u96d1\u3055\u306b\u3088\u308a\u3001\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u306f\u9ad8\u9f62\u8005\u304c\u88fd\u54c1\u3068\u3069\u306e\u3088\u3046\u306b\u95a2\u308f\u3063\u3066\u3044\u308b\u304b\u3001\u3069\u306e\u3088\u3046\u306a\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u304c\u5f7c\u3089\u306e\u30cb\u30fc\u30ba\u306b\u6700\u3082\u9069\u3057\u3066\u3044\u308b\u304b\u306b\u3064\u3044\u3066\u306e\u6d1e\u5bdf\u3092\u5f97\u308b\u306e\u306b\u7406\u60f3\u7684\u306a\u5834\u6240\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u305d\u308c\u3067\u2026\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u5e02\u306e\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u3092\u4f7f\u7528\u3057\u3066\u9ad8\u9f62\u8005\u5411\u3051\u88fd\u54c1\u3092\u30c6\u30b9\u30c8\u3059\u308b\u5229\u70b9\u306f\u4f55\u3067\u3057\u3087\u3046\u304b?<\/h2>\n\n\n\n<p>Utilizing <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e3%83%95%e3%82%a9%e3%83%bc%e3%82%ab%e3%82%b9%e3%82%b0%e3%83%ab%e3%83%bc%e3%83%97\/%e3%83%95%e3%82%a9%e3%83%bc%e3%82%ab%e3%82%b9-%e3%82%b0%e3%83%ab%e3%83%bc%e3%83%97%e6%96%bd%e8%a8%ad-%e3%83%8b%e3%83%a5%e3%83%bc%e3%83%a8%e3%83%bc%e3%82%af\/\" title=\"\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u5e02\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\u65bd\u8a2d\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"199\">NYC focus groups<\/a> to test products for seniors offers several distinct advantages \u2013 and here\u2019s how focus groups can be particularly effective:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u88fd\u54c1\u306e\u4f7f\u3044\u3084\u3059\u3055\u3068\u30c7\u30b6\u30a4\u30f3\u306b\u95a2\u3059\u308b\u76f4\u63a5\u7684\u306a\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af<\/strong><\/h4>\n\n\n\n<p>\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u3092\u5229\u7528\u3059\u308b\u3068\u3001\u4f01\u696d\u306f\u9ad8\u9f62\u8005\u304b\u3089\u88fd\u54c1\u306e\u4f7f\u3044\u3084\u3059\u3055\u3084\u64cd\u4f5c\u6027\u306b\u95a2\u3059\u308b\u76f4\u63a5\u7684\u306a\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u76f4\u63a5\u7684\u306a\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306f\u3001\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u306e\u554f\u984c\u3092\u7279\u5b9a\u3057\u3001\u8a2d\u8a08\u3092\u6539\u5584\u3059\u308b\u4e0a\u3067\u975e\u5e38\u306b\u8cb4\u91cd\u3067\u3059\u3002&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u9ad8\u9f62\u8005\u7279\u6709\u306e\u30cb\u30fc\u30ba\u3068\u55dc\u597d\u306b\u95a2\u3059\u308b\u6d1e\u5bdf<\/strong><\/h4>\n\n\n\n<p>\u9ad8\u9f62\u8005\u306f\u3001\u4ed6\u306e\u5e74\u9f62\u5c64\u3068\u306f\u7570\u306a\u308b\u7279\u5b9a\u306e\u5065\u5eb7\u3001\u5feb\u9069\u6027\u3001\u30a2\u30af\u30bb\u30b7\u30d3\u30ea\u30c6\u30a3\u306e\u30cb\u30fc\u30ba\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u306f\u3001\u3053\u308c\u3089\u306e\u597d\u307f\u3092\u8a73\u7d30\u306b\u8abf\u67fb\u3059\u308b\u6a5f\u4f1a\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u9ad8\u9f62\u8005\u306f\u3001\u64cd\u4f5c\u306e\u3057\u3084\u3059\u3055\u3001\u5927\u304d\u306a\u30c6\u30ad\u30b9\u30c8 \u30b5\u30a4\u30ba\u3001\u97f3\u58f0\u8d77\u52d5\u6a5f\u80fd\u3092\u512a\u5148\u3059\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u5065\u5eb7\u95a2\u9023\u6a5f\u80fd\u3068\u30a2\u30af\u30bb\u30b7\u30d3\u30ea\u30c6\u30a3\u6a5f\u80fd\u306e\u30c6\u30b9\u30c8<\/strong><\/h4>\n\n\n\n<p>\u5065\u5eb7\u95a2\u9023\u88fd\u54c1\u3084\u30a2\u30af\u30bb\u30b7\u30d3\u30ea\u30c6\u30a3\u306e\u5411\u4e0a\u3092\u76ee\u7684\u3068\u3057\u305f\u88fd\u54c1\u306f\u3001\u9ad8\u9f62\u8005\u306b\u3068\u3063\u3066\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u306f\u3001\u3053\u308c\u3089\u306e\u6a5f\u80fd\u304c\u9ad8\u9f62\u8005\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u3092\u3069\u306e\u7a0b\u5ea6\u6e80\u305f\u3057\u3066\u3044\u308b\u304b\u3092\u8a55\u4fa1\u3067\u304d\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u65b0\u3057\u3044\u5065\u5eb7\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0 \u30c7\u30d0\u30a4\u30b9\u3084\u30b9\u30de\u30fc\u30c8 \u30db\u30fc\u30e0 \u30b7\u30b9\u30c6\u30e0\u306e\u30a2\u30af\u30bb\u30b7\u30d3\u30ea\u30c6\u30a3\u6a5f\u80fd\u3092\u30c6\u30b9\u30c8\u3059\u308b\u3068\u3001\u3053\u308c\u3089\u306e\u88fd\u54c1\u304c\u9ad8\u9f62\u8005\u304c\u76f4\u9762\u3059\u308b\u4e00\u822c\u7684\u306a\u5065\u5eb7\u4e0a\u306e\u61f8\u5ff5\u3084\u79fb\u52d5\u306e\u554f\u984c\u306b\u3069\u306e\u7a0b\u5ea6\u52b9\u679c\u7684\u306b\u5bfe\u51e6\u3057\u3066\u3044\u308b\u304b\u304c\u308f\u304b\u308a\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30b7\u30cb\u30a2\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\u306b\u6700\u9069\u306a\u88fd\u54c1\u306e\u7a2e\u985e<\/h2>\n\n\n\n<p>When conducting NYC <a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e3%83%95%e3%82%a9%e3%83%bc%e3%82%ab%e3%82%b9%e3%82%b0%e3%83%ab%e3%83%bc%e3%83%97\/focus-group-on-personal-care-products\/\" title=\"Focus Group on Personal Care Products\" data-wpil-monitor-id=\"887\">focus groups to test products<\/a> for seniors, certain products are particularly well-suited for this demographic. Understanding which products are most relevant can help businesses tailor their testing strategies to obtain the most valuable insights.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u5065\u5eb7\u3068\u30a6\u30a7\u30eb\u30cd\u30b9\u88fd\u54c1<\/strong><\/h4>\n\n\n\n<p>\u5065\u5eb7\u7dad\u6301\u3068\u75c5\u72b6\u306e\u7ba1\u7406\u3092\u512a\u5148\u3059\u308b\u9ad8\u9f62\u8005\u306b\u3068\u3063\u3066\u3001\u5065\u5eb7\u3068\u30a6\u30a7\u30eb\u30cd\u30b9\u306b\u95a2\u9023\u3059\u308b\u88fd\u54c1\u306f\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u3053\u306e\u30ab\u30c6\u30b4\u30ea\u306b\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u30a2\u30a4\u30c6\u30e0\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u533b\u7642\u6a5f\u5668<\/strong>: \u8840\u5727\u8a08\u3001\u8840\u7cd6\u5024\u6e2c\u5b9a\u5668\u3001\u88dc\u8074\u5668\u3002<\/li>\n\n\n\n<li><strong>\u30d5\u30a3\u30c3\u30c8\u30cd\u30b9\u6a5f\u5668<\/strong>: \u4f4e\u885d\u6483\u306e\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u7528\u30a8\u30af\u30b5\u30b5\u30a4\u30ba\u30de\u30b7\u30f3\u3001\u30d0\u30e9\u30f3\u30b9\u88dc\u52a9\u5668\u5177\u3001\u30a6\u30a7\u30a2\u30e9\u30d6\u30eb\u30d5\u30a3\u30c3\u30c8\u30cd\u30b9\u30c8\u30e9\u30c3\u30ab\u30fc\u3002<\/li>\n\n\n\n<li><strong>\u6804\u990a\u88dc\u52a9\u98df\u54c1<\/strong>: \u30d3\u30bf\u30df\u30f3\u3001\u6804\u990a\u88dc\u52a9\u98df\u54c1\u3001\u5c02\u9580\u5065\u5eb7\u98df\u54c1\u3002<br><\/li>\n<\/ul>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u88fd\u54c1\u3092\u9ad8\u9f62\u8005\u306b\u30c6\u30b9\u30c8\u3059\u308b\u3053\u3068\u3067\u3001\u4f7f\u3044\u3084\u3059\u3055\u3001\u6709\u52b9\u6027\u3001\u5168\u4f53\u7684\u306a\u4fa1\u5024\u306b\u5bfe\u3059\u308b\u597d\u307f\u304c\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3068\u88dc\u52a9\u88c5\u7f6e<\/strong><\/h4>\n\n\n\n<p>\u65e5\u5e38\u751f\u6d3b\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u3001\u751f\u6d3b\u306e\u8cea\u3092\u9ad8\u3081\u308b\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306f\u3001\u591a\u304f\u306e\u9ad8\u9f62\u8005\u306b\u3068\u3063\u3066\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u306f\u3001\u6b21\u306e\u9805\u76ee\u3092\u8a55\u4fa1\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30b9\u30de\u30fc\u30c8\u30db\u30fc\u30e0\u30c7\u30d0\u30a4\u30b9<\/strong>: \u97f3\u58f0\u5236\u5fa1\u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\u3001\u30b9\u30de\u30fc\u30c8\u30b5\u30fc\u30e2\u30b9\u30bf\u30c3\u30c8\u3001\u30db\u30fc\u30e0\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u30b7\u30b9\u30c6\u30e0\u3002<\/li>\n\n\n\n<li><strong>\u652f\u63f4\u6280\u8853<\/strong>: \u8996\u899a\u304a\u3088\u3073\u8074\u899a\u969c\u5bb3\u306e\u305f\u3081\u306e\u30c7\u30d0\u30a4\u30b9\u3001\u79fb\u52d5\u88dc\u52a9\u5177\u3001\u9069\u5fdc\u578b\u30ac\u30b8\u30a7\u30c3\u30c8\u3002<\/li>\n\n\n\n<li><strong>\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb<\/strong>: \u9ad8\u9f62\u8005\u306b\u512a\u3057\u3044\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3001\u30b7\u30f3\u30d7\u30eb\u306a\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\u3092\u5099\u3048\u305f\u30bf\u30d6\u30ec\u30c3\u30c8\u3001\u9060\u9694\u533b\u7642\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3002<br><\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/www.insidehook.com\/culture\/senior-citizens-are-helping-companies-make-products-theyd-actually-want-to-use\" target=\"_blank\" rel=\"noopener\">\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u5f97\u308b<\/a> \u3053\u308c\u3089\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u3067\u3001\u9ad8\u9f62\u30e6\u30fc\u30b6\u30fc\u306e\u7279\u5b9a\u306e\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3059\u3082\u306e\u306b\u306a\u308b\u3053\u3068\u304c\u4fdd\u8a3c\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u98df\u54c1\u3001\u98f2\u6599\u3001\u5bb6\u5ead\u7528\u54c1<\/strong><\/h4>\n\n\n\n<p>\u98df\u54c1\u3084\u5bb6\u4e8b\u7ba1\u7406\u306b\u95a2\u9023\u3059\u308b\u88fd\u54c1\u3082\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u9ad8\u9f62\u8005\u306f\u6b21\u306e\u3088\u3046\u306a\u7279\u5225\u306a\u30cb\u30fc\u30ba\u3084\u597d\u307f\u3092\u6301\u3063\u3066\u3044\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30b3\u30f3\u30d3\u30cb\u98df\u54c1<\/strong>: \u7c21\u5358\u306b\u8abf\u7406\u3067\u304d\u308b\u98df\u4e8b\u3001\u98df\u4e8b\u5236\u9650\u306b\u5408\u308f\u305b\u305f\u30aa\u30d7\u30b7\u30e7\u30f3\u3001\u98df\u4e8b\u306e\u914d\u9054\u30b5\u30fc\u30d3\u30b9\u3002<\/li>\n\n\n\n<li><strong>\u30ad\u30c3\u30c1\u30f3\u7528\u54c1<\/strong>\u4eba\u9593\u5de5\u5b66\u306b\u57fa\u3065\u3044\u305f\u8abf\u7406\u5668\u5177\u3084\u7c21\u6613\u8abf\u7406\u5668\u5177\u306a\u3069\u3001\u4f7f\u3044\u3084\u3059\u3055\u3092\u8ffd\u6c42\u3057\u305f\u30c4\u30fc\u30eb\u3002<\/li>\n\n\n\n<li><strong>\u5bb6\u5ead\u7528\u88dc\u52a9\u5668\u5177<\/strong>: \u6e05\u6383\u7528\u54c1\u3001\u5b89\u5168\u88c5\u7f6e\u3001\u6574\u7406\u6574\u9813\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3002<br><\/li>\n<\/ul>\n\n\n\n<p>\u30cb\u30e5\u30fc\u30e8\u30fc\u30af <a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e5%ae%9a%e6%80%a7%e7%9a%84%e5%ae%9a%e9%87%8f%e7%9a%84%e7%a0%94%e7%a9%b6%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e4%b8%ad%e5%a4%ae%e3%83%ad%e3%82%b1%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3%e3%83%86%e3%82%b9%e3%83%88%e3%81%a8%e3%83%95%e3%82%a9%e3%83%bc%e3%82%ab%e3%82%b9%e3%82%b0%e3%83%ab%e3%83%bc%e3%83%97\/\" title=\"\u4e2d\u592e\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u30c6\u30b9\u30c8\u3068\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\" data-wpil-monitor-id=\"1588\">focus groups to test<\/a> products for seniors can provide insights into how these products fit seniors&#8217; lifestyles and any adjustments needed to improve usability.<\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-e8692b75 gb-headline-text\">\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u306e\u591a\u69d8\u6027\u304c\u9ad8\u9f62\u8005\u5411\u3051\u88fd\u54c1\u306e\u30c6\u30b9\u30c8\u306b\u3069\u306e\u3088\u3046\u306b\u5f79\u7acb\u3064\u304b  <\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXd3XfHHQnRK9pj7We-s5TA0OPtcKQAs1zs9gWnwmoNeu976Ee3tiE_jieopDISW2mKCDF-BGSqzWHPYGaMgheVaqQl5sehqVLD6D1_zzFEzFUVjVUDeqIC6qeE8g6x8AmIqwytlkjRpKScHbSjrwlBvcZWh?key=P1kglV9NJ0lJjHxrPsPqcw\" alt=\"\u9ad8\u9f62\u8005\u5411\u3051\u88fd\u54c1\u3092\u30c6\u30b9\u30c8\u3059\u308b\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u5e02\u306e\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7 \" style=\"width:392px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\"><strong>\u6587\u5316\u7684\u591a\u69d8\u6027<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u7570\u306a\u308b\u6587\u5316\u7684\u55dc\u597d\u3092\u7406\u89e3\u3059\u308b<\/strong>: \u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u5e02\u306b\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u6587\u5316\u7684\u80cc\u666f\u3092\u6301\u3064\u9ad8\u9f62\u8005\u304c\u4f4f\u3093\u3067\u3044\u307e\u3059\u3002\u3053\u306e\u74b0\u5883\u3067\u88fd\u54c1\u3092\u30c6\u30b9\u30c8\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u88fd\u54c1\u306e\u53d7\u3051\u5165\u308c\u3084\u4f7f\u7528\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u53ef\u80fd\u6027\u306e\u3042\u308b\u6587\u5316\u7684\u55dc\u597d\u3084\u6163\u7fd2\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u6587\u5316\u7684\u611f\u53d7\u6027\u3078\u306e\u5bfe\u5fdc<\/strong>\u6587\u5316\u7684\u306b\u591a\u69d8\u306a\u9ad8\u9f62\u8005\u5c64\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306f\u3001\u6587\u5316\u7684\u611f\u53d7\u6027\u3092\u7279\u5b9a\u3057\u3066\u5bfe\u51e6\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u3001\u88fd\u54c1\u304c\u3059\u3079\u3066\u306e\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u656c\u610f\u3092\u6255\u308f\u308c\u3001\u9b45\u529b\u7684\u3067\u3042\u308b\u3053\u3068\u3092\u4fdd\u8a3c\u3057\u307e\u3059\u3002<br><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u7d4c\u6e08\u306e\u591a\u69d8\u6027<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u88fd\u54c1\u306e\u4fa1\u683c\u3068\u4fa1\u5024\u306e\u8a55\u4fa1<\/strong>: \u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u306e\u9ad8\u9f62\u8005\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u7d4c\u6e08\u7684\u80cc\u666f\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u4fa1\u683c\u6226\u7565\u3084\u4fa1\u5024\u63d0\u6848\u304c\u3001\u3055\u307e\u3056\u307e\u306a\u7d4c\u6e08\u72b6\u6cc1\u306b\u3042\u308b\u9ad8\u9f62\u8005\u306b\u3069\u306e\u3088\u3046\u306b\u97ff\u304f\u304b\u306b\u3064\u3044\u3066\u306e\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u30a2\u30af\u30bb\u30b7\u30d3\u30ea\u30c6\u30a3\u306e\u30cb\u30fc\u30ba\u306e\u7279\u5b9a<\/strong>: \u7d4c\u6e08\u306e\u591a\u69d8\u6027\u306b\u3088\u308a\u3001\u3055\u307e\u3056\u307e\u306a\u30ea\u30bd\u30fc\u30b9\u3078\u306e\u30a2\u30af\u30bb\u30b9\u304c\u660e\u3089\u304b\u306b\u306a\u308a\u3001\u88fd\u54c1\u306e\u30cb\u30fc\u30ba\u3084\u597d\u307f\u306b\u5f71\u97ff\u3092\u53ca\u307c\u3057\u307e\u3059\u3002\u3053\u306e\u60c5\u5831\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u7d4c\u6e08\u306e\u73fe\u5b9f\u306b\u5bfe\u5fdc\u3059\u308b\u5305\u62ec\u7684\u306a\u88fd\u54c1\u3092\u8a2d\u8a08\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<br><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u591a\u69d8\u306a\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u591a\u69d8\u306a\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3068\u55dc\u597d\u3092\u6349\u3048\u308b<\/strong>: \u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u306e\u9ad8\u9f62\u8005\u306f\u3001\u90fd\u5e02\u90e8\u3067\u50cd\u304f\u30d7\u30ed\u30d5\u30a7\u30c3\u30b7\u30e7\u30ca\u30eb\u304b\u3089\u6d3b\u52d5\u30ec\u30d9\u30eb\u304c\u7570\u306a\u308b\u9000\u8077\u8005\u307e\u3067\u3001\u591a\u69d8\u306a\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u304c\u88fd\u54c1\u306e\u4f7f\u7528\u3084\u597d\u307f\u306b\u3069\u306e\u3088\u3046\u306b\u5f71\u97ff\u3059\u308b\u304b\u3092\u5f37\u8abf\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u3055\u307e\u3056\u307e\u306a\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u88fd\u54c1\u306e\u30ab\u30b9\u30bf\u30de\u30a4\u30ba<\/strong>\u5e45\u5e83\u3044\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u304b\u3089\u306e\u6d1e\u5bdf\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u6d3b\u52d5\u7684\u306a\u9ad8\u9f62\u8005\u5411\u3051\u306e\u79fb\u52d5\u88dc\u52a9\u5177\u3084\u3001\u6280\u8853\u306b\u3042\u307e\u308a\u8a73\u3057\u304f\u306a\u3044\u30e6\u30fc\u30b6\u30fc\u5411\u3051\u306e\u4f7f\u3044\u3084\u3059\u3044\u6280\u8853\u306a\u3069\u3001\u7279\u5b9a\u306e\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3059\u88fd\u54c1\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3067\u304d\u307e\u3059\u3002<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u9ad8\u9f62\u8005\u5411\u3051\u88fd\u54c1\u3092\u30c6\u30b9\u30c8\u3059\u308b\u305f\u3081\u306e\u52b9\u679c\u7684\u306a\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u306e\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u306e\u8a2d\u8a08<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-2b6d6861\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-2b6d6861\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Eldersly-care-memory-care-3.jpg\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\" title=\"Eldersly care memory care (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Eldersly-care-memory-care-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Eldersly-care-memory-care-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Eldersly-care-memory-care-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Eldersly-care-memory-care-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Eldersly-care-memory-care-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>To gather valuable and actionable insights from senior participants in focus groups, it&#8217;s essential to design the study with their specific needs and preferences in mind. Effective <a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e5%ae%9a%e6%80%a7%e7%9a%84%e5%ae%9a%e9%87%8f%e7%9a%84%e7%a0%94%e7%a9%b6%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e3%83%8b%e3%83%a5%e3%83%bc%e3%83%a8%e3%83%bc%e3%82%af%e3%81%ae%e5%ad%90%e4%be%9b%e5%90%91%e3%81%91%e6%95%99%e8%82%b2%e8%a3%bd%e5%93%81%e3%83%86%e3%82%b9%e3%83%88\/\" title=\"\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u306e\u5b50\u4f9b\u5411\u3051\u6559\u80b2\u88fd\u54c1\u30c6\u30b9\u30c8\" data-wpil-monitor-id=\"1789\">NYC focus groups to test products<\/a> for seniors&#8217; design ensure meaningful feedback and a positive experience for senior participants.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u53c2\u52a0\u8005\u306e\u52df\u96c6\uff1a\u57fa\u6e96\u3068\u8003\u616e\u4e8b\u9805<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u9078\u8003\u57fa\u6e96<\/strong>: \u5e74\u9f62\u7bc4\u56f2\u3001\u5065\u5eb7\u72b6\u614b\u3001\u88fd\u54c1\u306b\u95a2\u9023\u3059\u308b\u7279\u5b9a\u306e\u95a2\u5fc3\u306a\u3069\u3001\u53c2\u52a0\u8005\u3092\u9078\u629e\u3059\u308b\u305f\u3081\u306e\u660e\u78ba\u306a\u57fa\u6e96\u3092\u78ba\u7acb\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u3092\u4ee3\u8868\u3059\u308b\u9ad8\u9f62\u8005\u304c\u542b\u307e\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u591a\u69d8\u306a\u8868\u73fe<\/strong>: \u6c11\u65cf\u3001\u793e\u4f1a\u7d4c\u6e08\u7684\u5730\u4f4d\u3001\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306e\u591a\u69d8\u6027\u3092\u8ffd\u6c42\u3057\u3001\u3055\u307e\u3056\u307e\u306a\u8996\u70b9\u3092\u96c6\u3081\u307e\u3059\u3002\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u5e02\u306e\u591a\u69d8\u306a\u4eba\u53e3\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u6d1e\u5bdf\u3092\u5f97\u308b\u6a5f\u4f1a\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6<\/strong>: \u53c2\u52a0\u3092\u5968\u52b1\u3057\u3001\u80af\u5b9a\u7684\u306a\u4f53\u9a13\u3092\u78ba\u5b9f\u306b\u3059\u308b\u305f\u3081\u306b\u3001\u30ae\u30d5\u30c8 \u30ab\u30fc\u30c9\u3084\u6642\u9593\u3084\u4ea4\u901a\u8cbb\u306e\u88dc\u511f\u306a\u3069\u306e\u9069\u5207\u306a\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<br><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u30b7\u30cb\u30a2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u305f\u3081\u306e\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u306e\u30ab\u30b9\u30bf\u30de\u30a4\u30ba<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30d0\u30ea\u30a2\u30d5\u30ea\u30fc\u4f1a\u5834<\/strong>: \u5feb\u9069\u306a\u5ea7\u5e2d\u3068\u79fb\u52d5\u88dc\u52a9\u5177\u3092\u5099\u3048\u305f\u3001\u30a2\u30af\u30bb\u30b9\u3057\u3084\u3059\u3044\u4f1a\u5834\u3092\u9078\u629e\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u9ad8\u9f62\u306e\u53c2\u52a0\u8005\u306b\u3068\u3063\u3066\u3001\u7269\u7406\u7684\u306a\u30a2\u30af\u30bb\u30b9\u306e\u3057\u3084\u3059\u3055\u3092\u78ba\u4fdd\u3059\u308b\u3053\u3068\u306f\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002<\/li>\n\n\n\n<li><strong>\u7c21\u4f53\u5b57<\/strong>\u3059\u3079\u3066\u306e\u8cc7\u6599\u3068\u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3\u3067\u306f\u3001\u660e\u78ba\u3067\u308f\u304b\u308a\u3084\u3059\u3044\u8a00\u8449\u3092\u4f7f\u7528\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u4e0a\u7d1a\u8005\u306b\u306f\u99b4\u67d3\u307f\u306e\u306a\u3044\u5c02\u9580\u7528\u8a9e\u306f\u907f\u3051\u3066\u304f\u3060\u3055\u3044\u3002<\/li>\n\n\n\n<li><strong>\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u65b9\u6cd5<\/strong>: \u53c2\u52a0\u8005\u306e\u95a2\u5fc3\u3092\u5f15\u304d\u3001\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u4fc3\u9032\u3059\u308b\u305f\u3081\u306b\u3001\u5b9f\u8df5\u7684\u306a\u88fd\u54c1\u30c7\u30e2\u30f3\u30b9\u30c8\u30ec\u30fc\u30b7\u30e7\u30f3\u3084\u8996\u899a\u7684\u306a\u88dc\u52a9\u306a\u3069\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u8981\u7d20\u3092\u7d44\u307f\u8fbc\u307f\u307e\u3059\u3002<br><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u8b70\u8ad6\u3068\u74b0\u5883\u306e\u30a2\u30af\u30bb\u30b7\u30d3\u30ea\u30c6\u30a3\u306e\u78ba\u4fdd<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30c6\u30af\u30cb\u30ab\u30eb\u30b5\u30dd\u30fc\u30c8<\/strong>: \u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u4e2d\u306b\u4f7f\u7528\u3055\u308c\u308b\u30c7\u30b8\u30bf\u30eb \u30c4\u30fc\u30eb\u3084\u30c7\u30d0\u30a4\u30b9\u306b\u95a2\u3059\u308b\u6280\u8853\u30b5\u30dd\u30fc\u30c8\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u9ad8\u9f62\u8005\u304c\u95a2\u9023\u3059\u308b\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306b\u6163\u308c\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u30e2\u30c7\u30ec\u30fc\u30b7\u30e7\u30f3\u30c6\u30af\u30cb\u30c3\u30af<\/strong>: \u30b7\u30cb\u30a2\u306e\u53c2\u52a0\u8005\u3068\u95a2\u308f\u308b\u3053\u3068\u306b\u719f\u7df4\u3057\u305f\u7d4c\u9a13\u8c4a\u5bcc\u306a\u30e2\u30c7\u30ec\u30fc\u30bf\u30fc\u3092\u4f7f\u7528\u3057\u307e\u3059\u3002\u30e2\u30c7\u30ec\u30fc\u30bf\u30fc\u306f\u3001\u30b7\u30cb\u30a2\u304c\u81ea\u5206\u306e\u8003\u3048\u3092\u8ff0\u3079\u308b\u306e\u306b\u5341\u5206\u306a\u6642\u9593\u3092\u4e0e\u3048\u306a\u304c\u3089\u3001\u5fcd\u8010\u5f37\u304f\u6ce8\u610f\u6df1\u304f\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/li>\n\n\n\n<li><strong>\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u53ce\u96c6<\/strong>: \u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306b\u5bfe\u3059\u308b\u3055\u307e\u3056\u307e\u306a\u30ec\u30d9\u30eb\u306e\u5feb\u9069\u3055\u306b\u5bfe\u5fdc\u3059\u308b\u65b9\u6cd5\u3092\u6d3b\u7528\u3057\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u30c7\u30b8\u30bf\u30eb \u30c4\u30fc\u30eb\u306b\u52a0\u3048\u3066\u3001\u7d19\u306e\u30a2\u30f3\u30b1\u30fc\u30c8\u3084 1 \u5bfe 1 \u306e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306e\u4f7f\u7528\u3092\u691c\u8a0e\u3057\u307e\u3059\u3002<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u7d50\u679c\u306e\u8a55\u4fa1<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-f0b7edd4\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-f0b7edd4\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Eldersly-care-memory-care-2.jpg\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\" title=\"Eldersly care memory care (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Eldersly-care-memory-care-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Eldersly-care-memory-care-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Eldersly-care-memory-care-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Eldersly-care-memory-care-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Eldersly-care-memory-care-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Practical evaluation ensures that the feedback is used to enhance product development, marketing strategies, and overall consumer engagement \u2013 and here\u2019s how to approach the review of results from NYC <a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e3%83%95%e3%82%a9%e3%83%bc%e3%82%ab%e3%82%b9%e3%82%b0%e3%83%ab%e3%83%bc%e3%83%97\/%e3%83%8b%e3%83%a5%e3%83%bc%e3%83%a8%e3%83%bc%e3%82%af%e3%81%a7z%e4%b8%96%e4%bb%a3%e5%90%91%e3%81%91%e8%a3%bd%e5%93%81%e3%82%92%e3%83%86%e3%82%b9%e3%83%88%e3%81%99%e3%82%8b%e3%83%95%e3%82%a9%e3%83%bc\/\" title=\"\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u306e\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\u3092\u6d3b\u7528\u3057\u3066 Gen Z \u88fd\u54c1\u3092\u30c6\u30b9\u30c8\u3059\u308b\" data-wpil-monitor-id=\"1874\">focus groups to test products<\/a> for seniors:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u5148\u8f29\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u89e3\u91c8\u3059\u308b<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4e3b\u8981\u30c6\u30fc\u30de\u306e\u7279\u5b9a<\/strong>: \u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u78ba\u8a8d\u3057\u3066\u3001\u5171\u901a\u306e\u30c6\u30fc\u30de\u3068\u30d1\u30bf\u30fc\u30f3\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002\u7e70\u308a\u8fd4\u3057\u767a\u751f\u3059\u308b\u554f\u984c\u3001\u597d\u307f\u3001\u88fd\u54c1\u306e\u6539\u5584\u306b\u3064\u306a\u304c\u308b\u63d0\u6848\u3092\u63a2\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u30c7\u30fc\u30bf\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u5316<\/strong>: \u5e74\u9f62\u3001\u5065\u5eb7\u72b6\u614b\u3001\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306a\u3069\u306e\u3055\u307e\u3056\u307e\u306a\u57fa\u6e96\u306b\u57fa\u3065\u3044\u3066\u30c7\u30fc\u30bf\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u3066\u5206\u6790\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u9ad8\u9f62\u8005\u5c64\u306e\u3055\u307e\u3056\u307e\u306a\u30bb\u30b0\u30e1\u30f3\u30c8\u304c\u88fd\u54c1\u3092\u3069\u306e\u3088\u3046\u306b\u8a8d\u8b58\u3057\u3066\u3044\u308b\u304b\u3092\u7406\u89e3\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u3068\u53d7\u5bb9\u6027\u306e\u8a55\u4fa1<\/strong>: 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class=\"wp-block-heading\">SIS\u30a4\u30f3\u30bf\u30fc\u30ca\u30b7\u30e7\u30ca\u30eb\u306b\u3064\u3044\u3066<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/ja\/\">SIS\u30a4\u30f3\u30bf\u30fc\u30ca\u30b7\u30e7\u30ca\u30eb<\/a> \u5b9a\u91cf\u7684\u3001\u5b9a\u6027\u7684\u3001\u6226\u7565\u7684\u306a\u8abf\u67fb\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u610f\u601d\u6c7a\u5b9a\u306e\u305f\u3081\u306e\u30c7\u30fc\u30bf\u3001\u30c4\u30fc\u30eb\u3001\u6226\u7565\u3001\u30ec\u30dd\u30fc\u30c8\u3001\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u3001\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u3001\u305d\u306e\u4ed6\u306e\u5e02\u5834\u8abf\u67fb\u65b9\u6cd5\u3084\u30a2\u30d7\u30ed\u30fc\u30c1\u3082\u5b9f\u65bd\u3057\u307e\u3059\u3002<a href=\"https:\/\/www.sisinternational.com\/ja\/sis%e5%9b%bd%e9%9a%9b%e7%a0%94%e7%a9%b6%e3%81%ab%e3%81%a4%e3%81%84%e3%81%a6\/contact-sis-international-market-research\/\"> \u304a\u554f\u3044\u5408\u308f\u305b<\/a> \u6b21\u306e\u5e02\u5834\u8abf\u67fb\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306b\u3054\u5229\u7528\u304f\u3060\u3055\u3044\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>Leveraging NYC Focus Groups to Test Products for Seniors &nbsp; New York City is one of the most diverse markets in the world, making it an ideal location for testing products with various consumer segments, including seniors. With a rapidly growing senior population, businesses have a unique opportunity to develop products that cater to this &#8230; <a title=\"\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u5e02\u306e\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\u3092\u6d3b\u7528\u3057\u3066\u9ad8\u9f62\u8005\u5411\u3051\u88fd\u54c1\u3092\u30c6\u30b9\u30c8\u3059\u308b \u00a0\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e3%83%95%e3%82%a9%e3%83%bc%e3%82%ab%e3%82%b9%e3%82%b0%e3%83%ab%e3%83%bc%e3%83%97\/%e9%ab%98%e9%bd%a2%e8%80%85%e5%90%91%e3%81%91%e8%a3%bd%e5%93%81%e3%82%92%e3%83%86%e3%82%b9%e3%83%88%e3%81%99%e3%82%8b%e3%83%8b%e3%83%a5%e3%83%bc%e3%83%a8%e3%83%bc%e3%82%af%e3%81%ae%e3%83%95%e3%82%a9\/\" aria-label=\"Leveraging NYC Focus Groups to Test Products for Seniors \u00a0 \u306b\u3064\u3044\u3066\u3055\u3089\u306b\u8aad\u3080\">\u3082\u3063\u3068\u8aad\u3080<\/a><\/p>","protected":false},"author":1,"featured_media":63799,"parent":16287,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-53731","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/53731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/comments?post=53731"}],"version-history":[{"count":9,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/53731\/revisions"}],"predecessor-version":[{"id":76244,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/53731\/revisions\/76244"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/16287"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media\/63799"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media?parent=53731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}