{"id":53729,"date":"2024-10-11T23:29:33","date_gmt":"2024-10-12T03:29:33","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=53729"},"modified":"2026-03-13T01:22:37","modified_gmt":"2026-03-13T05:22:37","slug":"%e4%b8%ad%e5%a4%ae%e3%83%ad%e3%82%b1%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3%e3%83%86%e3%82%b9%e3%83%88%e3%81%a8%e3%83%95%e3%82%a9%e3%83%bc%e3%82%ab%e3%82%b9%e3%82%b0%e3%83%ab%e3%83%bc%e3%83%97","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ja\/central-location-tests-clt-page\/%e4%b8%ad%e5%a4%ae%e3%83%ad%e3%82%b1%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3%e3%83%86%e3%82%b9%e3%83%88%e3%81%a8%e3%83%95%e3%82%a9%e3%83%bc%e3%82%ab%e3%82%b9%e3%82%b0%e3%83%ab%e3%83%bc%e3%83%97\/","title":{"rendered":"\u4e2d\u592e\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u30c6\u30b9\u30c8\u3068\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7"},"content":{"rendered":"<h1 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https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-taste-testing-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u4e2d\u592e\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3 \u30c6\u30b9\u30c8\u306f\u7ba1\u7406\u3055\u308c\u305f\u88fd\u54c1\u30c6\u30b9\u30c8\u306b\u6700\u9069\u3067\u3059\u304c\u3001\u30d5\u30a9\u30fc\u30ab\u30b9 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\u30b0\u30eb\u30fc\u30d7\u3067\u3059\u3002\u3069\u3061\u3089\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3082\u72ec\u81ea\u306e\u5229\u70b9\u3068\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u3001\u4f01\u696d\u304c\u81ea\u793e\u306e\u88fd\u54c1\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3001\u5168\u4f53\u7684\u306a\u6d88\u8cbb\u8005\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5fae\u8abf\u6574\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-1f28aba3 gb-headline-text\">\u4e2d\u592e\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u30c6\u30b9\u30c8\u3068\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u4e2d\u592e\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u30c6\u30b9\u30c8\u3068\u306f\u4f55\u3067\u3059\u304b?<\/h3>\n\n\n\n<p><strong><a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e5%ae%9a%e6%80%a7%e7%9a%84%e5%ae%9a%e9%87%8f%e7%9a%84%e7%a0%94%e7%a9%b6%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e3%83%8b%e3%83%a5%e3%83%bc%e3%83%a8%e3%83%bc%e3%82%af%e5%b8%82%e3%81%ae%e4%b8%ad%e5%bf%83%e9%83%a8%e3%81%ae%e3%83%86%e3%82%b9%e3%83%88\/\" title=\"\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u5e02\u306e\u4e2d\u592e\u62e0\u70b9\u30c6\u30b9\u30c8\uff1a\u88fd\u54c1\u30c6\u30b9\u30c8\u306e\u30e1\u30ea\u30c3\u30c8\"  data-wpil-monitor-id=\"1597\">\u4e2d\u592e\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u30c6\u30b9\u30c8<\/a><\/strong> CLT \u306f\u3001\u53c2\u52a0\u8005\u3092\u7279\u5b9a\u306e\u5834\u6240\u306b\u62db\u5f85\u3057\u3001\u6a19\u6e96\u5316\u3055\u308c\u305f\u6761\u4ef6\u4e0b\u3067\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8a55\u4fa1\u3059\u308b\u3001\u7ba1\u7406\u3055\u308c\u305f\u8abf\u67fb\u65b9\u6cd5\u3067\u3059\u3002\u901a\u5e38\u3001CLT \u306f\u3001\u7167\u660e\u3001\u6e29\u5ea6\u3001\u88fd\u54c1\u306e\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306a\u3069\u306e\u5909\u6570\u3092\u5236\u5fa1\u3067\u304d\u308b\u30c6\u30b9\u30c8\u65bd\u8a2d\u306a\u3069\u306e\u4e2d\u7acb\u7684\u306a\u74b0\u5883\u3067\u5b9f\u65bd\u3055\u308c\u3001\u4e00\u8cab\u3057\u305f\u7d50\u679c\u304c\u5f97\u3089\u308c\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>\u4e2d\u592e\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3 \u30c6\u30b9\u30c8\u306e\u4e3b\u306a\u5229\u70b9\u306e 1 \u3064\u306f\u3001\u77ed\u6642\u9593\u3067\u591a\u6570\u306e\u53c2\u52a0\u8005\u304b\u3089\u5b9a\u91cf\u7684\u306a\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u53ce\u96c6\u3067\u304d\u308b\u3053\u3068\u3067\u3059\u3002\u88fd\u54c1\u3092\u30c6\u30b9\u30c8\u3057\u305f\u76f4\u5f8c\u306b\u53c2\u52a0\u8005\u306b\u30a2\u30f3\u30b1\u30fc\u30c8\u306b\u56de\u7b54\u3057\u305f\u308a\u8a55\u4fa1\u3057\u305f\u308a\u3059\u308b\u3088\u3046\u4f9d\u983c\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u7d71\u8a08\u5206\u6790\u306b\u9069\u3057\u305f\u69cb\u9020\u5316\u3055\u308c\u305f\u6bd4\u8f03\u53ef\u80fd\u306a\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3067\u304d\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u3068\u306f\u4f55\u3067\u3059\u304b?<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e3%83%95%e3%82%a9%e3%83%bc%e3%82%ab%e3%82%b9%e3%82%b0%e3%83%ab%e3%83%bc%e3%83%97\/%e3%83%95%e3%82%a9%e3%83%bc%e3%82%ab%e3%82%b9-%e3%82%b0%e3%83%ab%e3%83%bc%e3%83%97%e6%96%bd%e8%a8%ad-%e3%83%8b%e3%83%a5%e3%83%bc%e3%83%a8%e3%83%bc%e3%82%af\/\"><strong>\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7<\/strong><\/a> \u5c11\u4eba\u6570\u306e\u53c2\u52a0\u8005\u304c\u30ac\u30a4\u30c9\u4ed8\u304d\u306e\u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3\u306b\u53c2\u52a0\u3057\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u95a2\u3059\u308b\u610f\u898b\u3001\u597d\u307f\u3001\u884c\u52d5\u306b\u3064\u3044\u3066\u8a73\u7d30\u306a\u6d1e\u5bdf\u3092\u5f97\u308b\u5b9a\u6027\u8abf\u67fb\u624b\u6cd5\u3067\u3059\u3002\u4e2d\u592e\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3 \u30c6\u30b9\u30c8\u3068\u306f\u7570\u306a\u308a\u3001\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u306f\u30aa\u30fc\u30d7\u30f3\u306a\u4f1a\u8a71\u3092\u4fc3\u9032\u3059\u308b\u3088\u3046\u306b\u8a2d\u8a08\u3055\u308c\u3066\u304a\u308a\u3001\u53c2\u52a0\u8005\u306f\u81ea\u7531\u306b\u8003\u3048\u3092\u5171\u6709\u3057\u3001\u304a\u4e92\u3044\u306e\u610f\u898b\u306b\u53cd\u5fdc\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u306f\u3001\u4f01\u696d\u304c\u6d88\u8cbb\u8005\u884c\u52d5\u306e\u80cc\u5f8c\u306b\u3042\u308b\u300c\u7406\u7531\u300d\u3092\u63a2\u308a\u305f\u3044\u3068\u304d\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u30d5\u30a9\u30fc\u30ab\u30b9 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class=\"wp-block-heading\">\u3057\u304b\u3057\u2026\u4e2d\u592e\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u30c6\u30b9\u30c8\u3068\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\u306e\u4e3b\u306a\u9055\u3044\u306f\u4f55\u3067\u3057\u3087\u3046\u304b?<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-15e32d98\"><img decoding=\"async\" class=\"gb-image gb-image-15e32d98\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2015\/06\/focus-groups.jpg\" alt=\"\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\" title=\"\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u4e2d\u592e\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u30c6\u30b9\u30c8\u3068\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\u306f\u6d88\u8cbb\u8005\u306e\u6d1e\u5bdf\u3092\u53ce\u96c6\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u30c4\u30fc\u30eb\u3067\u3059\u304c\u3001\u305d\u306e\u65b9\u6cd5\u8ad6\u3068\u751f\u6210\u3055\u308c\u308b\u30c7\u30fc\u30bf\u306e\u7a2e\u985e\u306f\u5927\u304d\u304f\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u65b9\u6cd5\u8ad6<\/strong>: \u4e2d\u592e\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3 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\u30b0\u30eb\u30fc\u30d7\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u6027\u8cea\u306b\u3088\u308a\u3001\u53c2\u52a0\u8005\u306f\u4e92\u3044\u306e\u610f\u898b\u3092\u5171\u6709\u3057\u3066\u53cd\u5fdc\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u3088\u308a\u6df1\u3044\u6d1e\u5bdf\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u30bf\u30a4\u30d7<\/strong>: \u4e2d\u592e\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3 \u30c6\u30b9\u30c8\u3067\u306f\u6570\u5024\u307e\u305f\u306f\u7d71\u8a08\u7684\u306a\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u304c\u5f97\u3089\u308c\u308b\u305f\u3081\u3001\u6bd4\u8f03\u3084\u5927\u898f\u6a21\u306a\u5206\u6790\u306b\u6700\u9069\u3067\u3059\u3002\u4f01\u696d\u304c\u88fd\u54c1\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3084\u597d\u307f\u3092\u5224\u65ad\u3059\u308b\u305f\u3081\u306b\u5ba2\u89b3\u7684\u306a\u30c7\u30fc\u30bf\u3092\u5fc5\u8981\u3068\u3059\u308b\u5834\u5408\u306b\u3088\u304f\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002\u4e00\u65b9\u3001\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u306f\u3001\u8c4a\u5bcc\u306a\u7269\u8a9e\u5f62\u5f0f\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u751f\u6210\u3057\u307e\u3059\u3002\u305d\u306e\u76ee\u7684\u306f\u3001\u6d88\u8cbb\u8005\u306e\u7d4c\u9a13\u3001\u8a8d\u8b58\u3001\u304a\u3088\u3073\u63a8\u8ad6\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3042\u308a\u3001\u3053\u308c\u306f\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3001\u304a\u3088\u3073\u88fd\u54c1\u958b\u767a\u3092\u6539\u5584\u3059\u308b\u4e0a\u3067\u5f79\u7acb\u3061\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u30b0\u30eb\u30fc\u30d7\u306e\u898f\u6a21\u3068\u5f62\u5f0f<\/strong>: \u4e2d\u592e\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3 \u30c6\u30b9\u30c8\u306b\u306f\u901a\u5e38\u3001\u591a\u6570\u306e\u53c2\u52a0\u8005 (\u5834\u5408\u306b\u3088\u3063\u3066\u306f\u6570\u767e\u4eba) \u304c\u53c2\u52a0\u3057\u3001\u5e45\u5e83\u3044\u30c7\u30fc\u30bf\u53ce\u96c6\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u306f\u3088\u308a\u5c0f\u898f\u6a21\u3067\u3001\u901a\u5e38 6 \uff5e 12 \u4eba\u306e\u53c2\u52a0\u8005\u304c\u53c2\u52a0\u3059\u308b\u305f\u3081\u3001\u3088\u308a\u89aa\u5bc6\u3067\u8a73\u7d30\u306a\u8b70\u8ad6\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u5f62\u5f0f\u3067\u306f\u53cc\u65b9\u5411\u306e\u5bfe\u8a71\u304c\u4fc3\u9032\u3055\u308c\u307e\u3059\u304c\u3001\u4e2d\u592e\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3 \u30c6\u30b9\u30c8\u3067\u306f\u500b\u4eba\u306e\u53cd\u5fdc\u306b\u91cd\u70b9\u304c\u7f6e\u304b\u308c\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">\u4e2d\u592e\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u30c6\u30b9\u30c8\u3068\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>\u57fa\u6e96<\/strong><\/td><td><strong>\u4e2d\u592e\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u30c6\u30b9\u30c8 (CLT)<\/strong><\/td><td><strong>\u30d5\u30a9\u30fc\u30ab\u30b9\u30fb\u30b0\u30eb\u30fc\u30d7<\/strong><\/td><\/tr><tr><td><strong>\u65b9\u6cd5\u8ad6<\/strong><\/td><td>\u5236\u5fa1\u3055\u308c\u305f\u74b0\u5883\u3067\u306e\u69cb\u9020\u5316\u3055\u308c\u305f\u5b9a\u91cf\u7684\u30c7\u30fc\u30bf\u53ce\u96c6\u3002<\/td><td>\u30e2\u30c7\u30ec\u30fc\u30bf\u30fc\u304c\u4fc3\u9032\u3059\u308b\u5b9a\u6027\u7684\u306a\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u4f34\u3046\u30aa\u30fc\u30d7\u30f3\u306a\u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3\u3002<\/td><\/tr><tr><td><strong>\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u30bf\u30a4\u30d7<\/strong><\/td><td>\u4e3b\u306b\u5b9a\u91cf\u7684\uff08\u8abf\u67fb\u3001\u8a55\u4fa1\u306a\u3069\uff09\u3002<\/td><td>\u5b9a\u6027\u7684\uff08\u8a73\u7d30\u306a\u610f\u898b\u3001\u611f\u60c5\u3001\u8b70\u8ad6\uff09\u3002<\/td><\/tr><tr><td><strong>\u30b0\u30eb\u30fc\u30d7\u30b5\u30a4\u30ba<\/strong><\/td><td>\u901a\u5e38\u306f\u5927\u898f\u6a21\u3067\u3001\u3088\u308a\u5e83\u7bc4\u306a\u30c7\u30fc\u30bf\u53ce\u96c6\u306e\u305f\u3081\u306b\u591a\u304f\u306e\u53c2\u52a0\u8005\u304c\u53c2\u52a0\u3057\u307e\u3059\u3002<\/td><td>\u8a73\u7d30\u306a\u8b70\u8ad6\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u305f\u5c0f\u30b0\u30eb\u30fc\u30d7\uff08\u53c2\u52a0\u8005 6 \uff5e 12 \u540d\uff09\u3067\u3059\u3002<\/td><\/tr><tr><td><strong>\u5f62\u5f0f<\/strong><\/td><td>\u500b\u3005\u306e\u88fd\u54c1\u306e\u8a55\u4fa1\u3002\u591a\u304f\u306e\u5834\u5408\u3001\u4e26\u3079\u3066\u6bd4\u8f03\u3057\u307e\u3059\u3002<\/td><td>\u6d1e\u5bdf\u3068\u53cd\u5fdc\u3092\u5171\u6709\u3059\u308b\u30b0\u30eb\u30fc\u30d7\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u3002<\/td><\/tr><tr><td><strong>\u6700\u9069\u306a\u7528\u9014<\/strong><\/td><td>\u88fd\u54c1\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3001\u597d\u307f\u3001\u30c6\u30b9\u30c8\u306e\u53cd\u5fa9\u3092\u6e2c\u5b9a\u3057\u307e\u3059\u3002<\/td><td>\u6d88\u8cbb\u8005\u306e\u52d5\u6a5f\u3001\u614b\u5ea6\u3001\u611f\u60c5\u7684\u306a\u53cd\u5fdc\u3092\u7406\u89e3\u3059\u308b\u3002<\/td><\/tr><tr><td><strong>\u30c7\u30fc\u30bf\u51fa\u529b<\/strong><\/td><td>\u5e45\u5e83\u3044\u6bd4\u8f03\u3084\u5206\u6790\u306b\u9069\u3057\u305f\u7d71\u8a08\u30c7\u30fc\u30bf\u3002<\/td><td>\u6d88\u8cbb\u8005\u306e\u9078\u629e\u306e\u80cc\u5f8c\u306b\u3042\u308b\u300c\u7406\u7531\u300d\u3092\u63a2\u308b\u7269\u8a9e\u7684\u306a\u6d1e\u5bdf\u3002<\/td><\/tr><tr><td><strong>\u30e6\u30fc\u30b9\u30b1\u30fc\u30b9<\/strong><\/td><td>\u98df\u54c1\u3001\u98f2\u6599\u3001\u6d88\u8cbb\u8ca1\u3001\u88fd\u54c1\u306e\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u306e\u6bd4\u8f03\u3002<\/td><td>\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u3001\u88fd\u54c1\u4f53\u9a13\u3001\u8a8d\u8b58\u306e\u3088\u308a\u6df1\u3044\u63a2\u6c42\u3002<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e2d\u592e\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u30c6\u30b9\u30c8\u3092\u4f7f\u7528\u3059\u308b\u5834\u5408<\/h2>\n\n\n\n<p>CLT \u306f\u3001\u6a19\u6e96\u5316\u3055\u308c\u305f\u5b9a\u91cf\u7684\u30c7\u30fc\u30bf\u3092\u8fc5\u901f\u304b\u3064\u52b9\u7387\u7684\u306b\u53ce\u96c6\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u5834\u5408\u306b\u7279\u306b\u52b9\u679c\u7684\u3067\u3059\u3002\u88fd\u54c1\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u305f\u30b7\u30ca\u30ea\u30aa\u3084\u3001\u5236\u5fa1\u3055\u308c\u305f\u6761\u4ef6\u4e0b\u3067\u306e\u8907\u6570\u306e\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u306e\u6bd4\u8f03\u30c6\u30b9\u30c8\u306b\u6700\u9069\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001CLT \u306f\u98df\u54c1\u304a\u3088\u3073\u98f2\u6599\u696d\u754c\u3067\u65b0\u3057\u3044\u30d5\u30ec\u30fc\u30d0\u30fc\u3001\u30d1\u30c3\u30b1\u30fc\u30b8\u3001\u307e\u305f\u306f\u88fd\u54c1\u914d\u5408\u3092\u30c6\u30b9\u30c8\u3059\u308b\u305f\u3081\u306b\u3088\u304f\u4f7f\u7528\u3055\u308c\u3001\u4f01\u696d\u306f\u6d88\u8cbb\u8005\u306e\u597d\u307f\u3092\u6b63\u78ba\u306b\u6e2c\u5b9a\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>CLT \u306f\u3001\u30b3\u30b9\u30c8\u3068\u30ed\u30b8\u30b9\u30c6\u30a3\u30af\u30b9\u304c\u61f8\u5ff5\u3055\u308c\u308b\u5834\u5408\u306b\u3082\u6709\u5229\u3067\u3059\u3002\u591a\u304f\u306e\u53c2\u52a0\u8005\u304c 1 \u304b\u6240\u306b\u96c6\u307e\u308b\u305f\u3081\u3001\u4f01\u696d\u306f\u30c7\u30fc\u30bf\u53ce\u96c6\u3092\u52b9\u7387\u5316\u3057\u3001\u7d50\u679c\u306e\u53ce\u96c6\u306b\u5fc5\u8981\u306a\u6642\u9593\u3092\u77ed\u7e2e\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u65b9\u6cd5\u306f\u3001\u6d88\u8cbb\u8005\u304c\u7269\u7406\u7684\u306a\u88fd\u54c1\u3092\u76f4\u63a5\u8a55\u4fa1\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u6d88\u8cbb\u8ca1\u3001\u30d1\u30fc\u30bd\u30ca\u30eb\u30b1\u30a2\u3001\u5bb6\u5ead\u7528\u54c1\u306a\u3069\u306e\u696d\u754c\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3055\u3089\u306b\u3001CLT \u306f\u3001\u4f01\u696d\u304c\u8abf\u67fb\u7d50\u679c\u306b\u7d71\u8a08\u7684\u59a5\u5f53\u6027\u3092\u6c42\u3081\u308b\u5834\u5408\u306b\u3082\u5f79\u7acb\u3061\u307e\u3059\u3002\u30c6\u30b9\u30c8\u74b0\u5883\u3092\u5236\u5fa1\u3057\u3001\u5916\u90e8\u5909\u6570\u3092\u5236\u9650\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u53ce\u96c6\u3055\u308c\u305f\u30c7\u30fc\u30bf\u306e\u4fe1\u983c\u6027\u3092\u78ba\u4fdd\u3057\u3001\u81ea\u4fe1\u3092\u6301\u3063\u3066\u88fd\u54c1\u306b\u95a2\u3059\u308b\u6c7a\u5b9a\u3092\u4e0b\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e2d\u592e\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u30c6\u30b9\u30c8\u3068\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7: \u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\u3092\u4f7f\u7528\u3059\u308b\u5834\u5408<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-ae1a937a\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-ae1a937a\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-4-6.jpg\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\" title=\"Focus group 4 (6)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-4-6.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-4-6-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-4-6-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-4-6-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-4-6-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u306f\u3001\u4f01\u696d\u304c\u6d88\u8cbb\u8005\u884c\u52d5\u306e\u8cea\u7684\u5074\u9762\u3001\u305f\u3068\u3048\u3070\u614b\u5ea6\u3001\u52d5\u6a5f\u3001\u611f\u60c5\u7684\u53cd\u5fdc\u306a\u3069\u3092\u8abf\u67fb\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u5834\u5408\u306b\u7279\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u5358\u306b\u597d\u307f\u3092\u6e2c\u5b9a\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u6d88\u8cbb\u8005\u306e\u9078\u629e\u306e\u80cc\u5f8c\u306b\u3042\u308b\u7406\u7531\u3092\u63a2\u308b\u3053\u3068\u304c\u76ee\u7684\u306e\u5834\u5408\u306b\u6700\u9069\u3067\u3059\u3002\u3053\u306e\u65b9\u6cd5\u306f\u3001\u88fd\u54c1\u958b\u767a\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u8a2d\u8a08\u306e\u521d\u671f\u6bb5\u968e\u3001\u307e\u305f\u306f\u4f01\u696d\u304c\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3059\u308b\u6d88\u8cbb\u8005\u306e\u8907\u96d1\u306a\u8a8d\u8b58\u3092\u7406\u89e3\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3068\u304d\u306b\u3088\u304f\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u306f\u3001\u53c2\u52a0\u8005\u306e\u3084\u308a\u53d6\u308a\u304b\u3089\u3088\u308a\u6df1\u3044\u6d1e\u5bdf\u304c\u5f97\u3089\u308c\u308b\u72b6\u6cc1\u3067\u52b9\u679c\u3092\u767a\u63ee\u3057\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u6d88\u8cbb\u8005\u306f\u3001\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3001\u4fa1\u5024\u89b3\u3001\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u3001\u30d8\u30eb\u30b9\u30b1\u30a2\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u696d\u754c\u3067\u306e\u7d4c\u9a13\u306b\u5f71\u97ff\u3055\u308c\u305f\u5fae\u5999\u306a\u597d\u307f\u3092\u6301\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u3088\u304f\u3042\u308a\u307e\u3059\u3002\u30aa\u30fc\u30d7\u30f3\u306a\u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3\u3092\u901a\u3058\u3066\u53ce\u96c6\u3055\u308c\u308b\u8c4a\u5bcc\u306a\u30c7\u30fc\u30bf\u306b\u3088\u308a\u3001\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u306f\u3001\u81ea\u793e\u306e\u88fd\u54c1\u3084\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u6d88\u8cbb\u8005\u306e\u8981\u671b\u306b\u5408\u308f\u305b\u308b\u3053\u3068\u3092\u76ee\u6307\u3059\u4f01\u696d\u306b\u3068\u3063\u3066\u5f37\u529b\u306a\u30c4\u30fc\u30eb\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e2d\u592e\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u30c6\u30b9\u30c8\u3068\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u306f\u53ef\u80fd\u3067\u3059\u304b?<\/h2>\n\n\n\n<p>Businesses can often achieve the best results by combining Central Location Tests and focus groups. This hybrid approach allows companies to leverage the strengths of both methodologies, offering a more comprehensive understanding of consumer preferences and behaviors. By conducting Central Location Tests first, businesses can gather quantitative data on product performance and then follow up with <a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e3%83%95%e3%82%a9%e3%83%bc%e3%82%ab%e3%82%b9%e3%82%b0%e3%83%ab%e3%83%bc%e3%83%97\/%e9%ab%98%e9%bd%a2%e8%80%85%e5%90%91%e3%81%91%e8%a3%bd%e5%93%81%e3%82%92%e3%83%86%e3%82%b9%e3%83%88%e3%81%99%e3%82%8b%e3%83%8b%e3%83%a5%e3%83%bc%e3%83%a8%e3%83%bc%e3%82%af%e3%81%ae%e3%83%95%e3%82%a9\/\" title=\"\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u5e02\u306e\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\u3092\u6d3b\u7528\u3057\u3066\u9ad8\u9f62\u8005\u5411\u3051\u88fd\u54c1\u3092\u30c6\u30b9\u30c8\u3059\u308b \u00a0\"  data-wpil-monitor-id=\"1849\">\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7<\/a> to explore the underlying reasons behind consumers&#8217; choices during the tests.<\/p>\n\n\n\n<p>\u4f8b\u3048\u3070<span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">\u98df\u54c1\u98f2\u6599\u696d\u754c\u3067\u306f\u3001\u4f01\u696d\u304c\u4e2d\u592e\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002&nbsp;<\/span>\u6d88\u8cbb\u8005\u304c\u597d\u3080\u65b0\u3057\u3044\u30d5\u30ec\u30fc\u30d0\u30fc\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002\u305d\u306e\u5f8c\u3001\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u3092\u4e3b\u50ac\u3057\u3066\u3001\u53c2\u52a0\u8005\u304c\u7279\u5b9a\u306e\u30d5\u30ec\u30fc\u30d0\u30fc\u3092\u4ed6\u306e\u30d5\u30ec\u30fc\u30d0\u30fc\u3088\u308a\u3082\u597d\u3080\u7406\u7531\u3092\u8a71\u3057\u5408\u3044\u3001\u5473\u306e\u597d\u307f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u8b58\u3001\u30d1\u30c3\u30b1\u30fc\u30b8\u306e\u9b45\u529b\u306b\u95a2\u3059\u308b\u6d1e\u5bdf\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u7d44\u307f\u5408\u308f\u305b\u306b\u3088\u308a\u3001\u5e45\u5e83\u3044\u30c7\u30fc\u30bf\u53ce\u96c6\u3068\u8a73\u7d30\u306a\u5206\u6790\u304c\u53ef\u80fd\u306b\u306a\u308a\u3001\u4f01\u696d\u306f\u5341\u5206\u306a\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SIS International \u304c\u4e2d\u592e\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u30c6\u30b9\u30c8\u3068\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\u306e\u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u305f\u3081\u306b\u4f01\u696d\u3092\u652f\u63f4\u3059\u308b\u65b9\u6cd5<\/h2>\n\n\n\n<p>SIS International \u306f\u3001\u4e2d\u592e\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3 \u30c6\u30b9\u30c8\u3068\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u306e\u5b9f\u65bd\u306b\u304a\u3044\u3066\u6bd4\u985e\u306e\u306a\u3044\u5c02\u9580\u77e5\u8b58\u3092\u63d0\u4f9b\u3057\u3001\u3055\u307e\u3056\u307e\u306a\u696d\u754c\u306e\u4f01\u696d\u304c\u5305\u62ec\u7684\u306a\u6d88\u8cbb\u8005\u306e\u6d1e\u5bdf\u306b\u57fa\u3065\u3044\u3066\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3048\u308b\u3088\u3046\u652f\u63f4\u3057\u307e\u3059\u3002SIS International \u306f\u3001\u5e02\u5834\u8abf\u67fb\u3067\u6570\u5341\u5e74\u306e\u7d4c\u9a13\u3092\u6709\u3057\u3066\u304a\u308a\u3001\u88fd\u54c1\u958b\u767a\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3001\u6d88\u8cbb\u8005\u884c\u52d5\u306e\u3044\u305a\u308c\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u5834\u5408\u3067\u3082\u3001\u5404\u8abf\u67fb\u304c\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u7279\u5b9a\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u3066\u8abf\u6574\u3055\u308c\u308b\u3053\u3068\u3092\u4fdd\u8a3c\u3057\u307e\u3059\u3002<\/p>\n\n\n<p>\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u7814\u7a76\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3<br \/><br \/><\/strong><a href=\"https:\/\/www.linkedin.com\/company\/sisinternationalresearch\/\" target=\"_blank\" rel=\"noopener\">SIS\u30a4\u30f3\u30bf\u30fc\u30ca\u30b7\u30e7\u30ca\u30eb<\/a> \u5404\u4f01\u696d\u306e\u7279\u5b9a\u306e\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3059\u3088\u3046\u306b\u4e2d\u592e\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3 \u30c6\u30b9\u30c8\u3068\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3057\u3001\u53ce\u96c6\u3055\u308c\u305f\u6d1e\u5bdf\u304c\u4f01\u696d\u306e\u76ee\u6a19\u3068\u76f4\u63a5\u4e00\u81f4\u3059\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>\u30b0\u30ed\u30fc\u30d0\u30eb\u5c55\u958b\u3068\u6a19\u6e96\u5316<\/strong><strong><br \/><\/strong><strong><br \/><\/strong>SIS International \u306f\u3001\u4e16\u754c\u7684\u306a\u7814\u7a76\u65bd\u8a2d\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3057\u3066\u3001\u4f01\u696d\u304c\u8907\u6570\u306e\u5730\u57df\u306b\u307e\u305f\u304c\u308b\u4e2d\u592e\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3 \u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u3001\u56fd\u969b\u7684\u306b\u6bd4\u8f03\u304a\u3088\u3073\u5206\u6790\u3067\u304d\u308b\u4e00\u8cab\u6027\u3068\u4fe1\u983c\u6027\u306e\u3042\u308b\u30c7\u30fc\u30bf\u3092\u78ba\u4fdd\u3057\u307e\u3059\u3002<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>\u5305\u62ec\u7684\u306a\u6d88\u8cbb\u8005\u30a4\u30f3\u30b5\u30a4\u30c8<\/strong><strong><br \/><\/strong><strong><br \/><\/strong>SIS International \u306f\u3001\u4e2d\u592e\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3 \u30c6\u30b9\u30c8\u304b\u3089\u5f97\u3089\u308c\u308b\u5b9a\u91cf\u7684\u30c7\u30fc\u30bf\u3068\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u304b\u3089\u5f97\u3089\u308c\u308b\u5b9a\u6027\u7684\u306a\u6d1e\u5bdf\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u6d88\u8cbb\u8005\u306e\u597d\u307f\u3001\u884c\u52d5\u3001\u52d5\u6a5f\u306b\u95a2\u3059\u308b\u7dcf\u5408\u7684\u306a\u8996\u70b9\u3092\u4f01\u696d\u306b\u63d0\u4f9b\u3057\u3001\u7dcf\u5408\u7684\u306a\u610f\u601d\u6c7a\u5b9a\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>\u719f\u7df4\u3057\u305f\u30e2\u30c7\u30ec\u30fc\u30bf\u30fc\u3068\u591a\u69d8\u306a\u53c2\u52a0\u8005<\/strong><strong><br \/><\/strong><strong><br \/><\/strong>SIS International \u306e\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u306f\u3001\u7d4c\u9a13\u8c4a\u5bcc\u306a\u30e2\u30c7\u30ec\u30fc\u30bf\u30fc\u304c\u4e3b\u5c0e\u3057\u3001\u8a73\u7d30\u306a\u8b70\u8ad6\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002\u591a\u69d8\u306a\u53c2\u52a0\u8005\u3092\u52df\u96c6\u3067\u304d\u308b\u305f\u3081\u3001\u4f01\u696d\u306f\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306e\u5e45\u5e83\u3044\u7bc4\u56f2\u304b\u3089\u6d1e\u5bdf\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u3088\u308a\u6b63\u78ba\u3067\u4ee3\u8868\u7684\u306a\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>\u5b9f\u884c\u53ef\u80fd\u3067\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a<\/strong><strong><br \/><\/strong><strong><br \/><\/strong>SIS International \u306f\u4e21\u65b9\u306e\u624b\u6cd5\u306b\u7cbe\u901a\u3057\u3066\u304a\u308a\u3001\u4f01\u696d\u306f\u5b9f\u7528\u7684\u306a\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3057\u3066\u81ea\u793e\u306e\u88fd\u54c1\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u6226\u7565\u3092\u691c\u8a3c\u3067\u304d\u307e\u3059\u3002\u5b9a\u91cf\u7684\u304a\u3088\u3073\u5b9a\u6027\u7684\u306a\u6d1e\u5bdf\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u5b9f\u969b\u306e\u6d88\u8cbb\u8005\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306b\u88cf\u6253\u3061\u3055\u308c\u305f\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u81ea\u4fe1\u304c\u5f97\u3089\u308c\u307e\u3059\u3002<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>\u52b9\u7387\u6027\u3068\u30b3\u30b9\u30c8\u52b9\u7387<br \/><br \/><\/strong>SIS International \u306e\u5408\u7406\u5316\u3055\u308c\u305f\u8abf\u67fb\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u30b3\u30b9\u30c8\u52b9\u7387\u3088\u304f\u3001\u30bf\u30a4\u30e0\u30ea\u30fc\u306b\u91cd\u8981\u306a\u6d1e\u5bdf\u3092\u53ce\u96c6\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u65b0\u88fd\u54c1\u306e\u5e02\u5834\u6295\u5165\u307e\u3067\u306e\u6642\u9593\u304c\u77ed\u7e2e\u3055\u308c\u3001\u6d88\u8cbb\u8005\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306b\u57fa\u3065\u3044\u3066\u6226\u7565\u3092\u3088\u308a\u8fc5\u901f\u306b\u53cd\u5fa9\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\n\n\n<\/p>\n\n\n<h2 class=\"wp-block-heading\">SIS\u30a4\u30f3\u30bf\u30fc\u30ca\u30b7\u30e7\u30ca\u30eb\u306b\u3064\u3044\u3066<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/ja\/\">SIS\u30a4\u30f3\u30bf\u30fc\u30ca\u30b7\u30e7\u30ca\u30eb<\/a> \u5b9a\u91cf\u7684\u3001\u5b9a\u6027\u7684\u3001\u6226\u7565\u7684\u306a\u8abf\u67fb\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u610f\u601d\u6c7a\u5b9a\u306e\u305f\u3081\u306e\u30c7\u30fc\u30bf\u3001\u30c4\u30fc\u30eb\u3001\u6226\u7565\u3001\u30ec\u30dd\u30fc\u30c8\u3001\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u3001\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u3001\u305d\u306e\u4ed6\u306e\u5e02\u5834\u8abf\u67fb\u65b9\u6cd5\u3084\u30a2\u30d7\u30ed\u30fc\u30c1\u3082\u5b9f\u65bd\u3057\u307e\u3059\u3002<a href=\"https:\/\/www.sisinternational.com\/ja\/sis%e5%9b%bd%e9%9a%9b%e7%a0%94%e7%a9%b6%e3%81%ab%e3%81%a4%e3%81%84%e3%81%a6\/contact-sis-international-market-research\/\"> \u304a\u554f\u3044\u5408\u308f\u305b<\/a> \u6b21\u306e\u5e02\u5834\u8abf\u67fb\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306b\u3054\u5229\u7528\u304f\u3060\u3055\u3044\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>Central Location Tests vs Focus Groups Central Location Tests are ideal for controlled product testing, while focus groups excel in uncovering in-depth qualitative feedback through discussions. Understanding the differences can help businesses choose the right approach to gather the most relevant consumer insights. Market research is essential for understanding consumer preferences, and two widely used &#8230; <a title=\"\u4e2d\u592e\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u30c6\u30b9\u30c8\u3068\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/ja\/central-location-tests-clt-page\/%e4%b8%ad%e5%a4%ae%e3%83%ad%e3%82%b1%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3%e3%83%86%e3%82%b9%e3%83%88%e3%81%a8%e3%83%95%e3%82%a9%e3%83%bc%e3%82%ab%e3%82%b9%e3%82%b0%e3%83%ab%e3%83%bc%e3%83%97\/\" aria-label=\"Central Location Tests vs Focus Groups \u306b\u3064\u3044\u3066\u3055\u3089\u306b\u8aad\u3080\">\u3082\u3063\u3068\u8aad\u3080<\/a><\/p>","protected":false},"author":1,"featured_media":64706,"parent":84538,"menu_order":54,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-53729","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/53729","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/comments?post=53729"}],"version-history":[{"count":9,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/53729\/revisions"}],"predecessor-version":[{"id":76217,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/53729\/revisions\/76217"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/84538"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media\/64706"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media?parent=53729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}