{"id":53727,"date":"2024-10-12T23:34:08","date_gmt":"2024-10-13T03:34:08","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=53727"},"modified":"2026-01-25T19:39:08","modified_gmt":"2026-01-26T00:39:08","slug":"%e3%82%a2%e3%83%ab%e3%82%b3%e3%83%bc%e3%83%ab%e3%81%ab%e9%96%a2%e3%81%99%e3%82%8b%e3%83%95%e3%82%a9%e3%83%bc%e3%82%ab%e3%82%b9%e3%82%b0%e3%83%ab%e3%83%bc%e3%83%97","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e3%83%95%e3%82%a9%e3%83%bc%e3%82%ab%e3%82%b9%e3%82%b0%e3%83%ab%e3%83%bc%e3%83%97\/%e3%82%a2%e3%83%ab%e3%82%b3%e3%83%bc%e3%83%ab%e3%81%ab%e9%96%a2%e3%81%99%e3%82%8b%e3%83%95%e3%82%a9%e3%83%bc%e3%82%ab%e3%82%b9%e3%82%b0%e3%83%ab%e3%83%bc%e3%83%97\/","title":{"rendered":"\u30a2\u30eb\u30b3\u30fc\u30eb\u306b\u95a2\u3059\u308b\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7: 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class=\"gb-block-image gb-block-image-54971659\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-54971659\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Alcoholic-beverage-2.jpg\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\" title=\"Alcoholic beverage (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Alcoholic-beverage-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Alcoholic-beverage-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Alcoholic-beverage-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Alcoholic-beverage-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Alcoholic-beverage-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e3%83%95%e3%82%a9%e3%83%bc%e3%82%ab%e3%82%b9%e3%82%b0%e3%83%ab%e3%83%bc%e3%83%97\/%e3%83%95%e3%82%a9%e3%83%bc%e3%82%ab%e3%82%b9-%e3%82%b0%e3%83%ab%e3%83%bc%e3%83%97%e6%96%bd%e8%a8%ad-%e3%83%8b%e3%83%a5%e3%83%bc%e3%83%a8%e3%83%bc%e3%82%af\/\">\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7<\/a> \u30a2\u30eb\u30b3\u30fc\u30eb\u306b\u95a2\u3059\u308b\u30d5\u30a9\u30fc\u30ab\u30b9 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\u30b0\u30eb\u30fc\u30d7\u3067\u306f\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3\u304c\u53ef\u80fd\u306b\u306a\u308a\u3001\u53c2\u52a0\u8005\u306f\u4e92\u3044\u306e\u30a2\u30a4\u30c7\u30a2\u3092\u57fa\u306b\u3057\u3066\u69cb\u7bc9\u3067\u304d\u308b\u305f\u3081\u3001\u3088\u308a\u8c4a\u304b\u306a\u6d1e\u5bdf\u304c\u5f97\u3089\u308c\u308b\u3053\u3068\u304c\u3088\u304f\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3082\u3046\u4e00\u3064\u306e\u91cd\u8981\u306a\u5229\u70b9\u306f<strong> <\/strong>\u30a2\u30eb\u30b3\u30fc\u30eb\u306b\u95a2\u3059\u308b\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u65b0\u88fd\u54c1\u3084\u5b9f\u9a13\u7684\u306a\u88fd\u54c1\u3092\u5e02\u5834\u306b\u51fa\u3059\u524d\u306b\u3001\u6d88\u8cbb\u8005\u306e\u53cd\u5fdc\u3092\u6e2c\u5b9a\u3067\u304d\u308b\u3053\u3068\u3067\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u30d7\u30ed\u30c8\u30bf\u30a4\u30d7\u306e\u98f2\u6599\u3001\u65b0\u3057\u3044\u30d5\u30ec\u30fc\u30d0\u30fc\u3001\u307e\u305f\u306f\u30d1\u30c3\u30b1\u30fc\u30b8 \u30b3\u30f3\u30bb\u30d7\u30c8\u3092\u5c0e\u5165\u3057\u3066\u3001\u6d88\u8cbb\u8005\u306e\u53cd\u5fdc\u3092\u76f4\u63a5\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u65e9\u671f\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306f\u3001\u30b3\u30b9\u30c8\u306e\u304b\u304b\u308b\u30df\u30b9\u3092\u9632\u304e\u3001\u88fd\u54c1\u304c\u6d88\u8cbb\u8005\u306e\u5fc3\u306b\u97ff\u304f\u3088\u3046\u306b\u3059\u308b\u305f\u3081\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3055\u3089\u306b\u3001 <a href=\"https:\/\/www.sisinternational.com\/ja\/%e5%b0%82%e9%96%80%e7%9f%a5%e8%ad%98\/%e7%94%a3%e6%a5%ad\/%e7%94%a3%e6%a5%ad%e3%83%95%e3%82%a9%e3%83%bc%e3%82%ab%e3%82%b9%e3%82%b0%e3%83%ab%e3%83%bc%e3%83%97\/\" title=\"\u7523\u696d\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\"  data-wpil-monitor-id=\"5847\">\u30a2\u30eb\u30b3\u30fc\u30eb\u306b\u95a2\u3059\u308b\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7<\/a> are particularly useful for exploring emerging trends in the industry, such as the rise of low-alcohol, no-alcohol, and craft beverages. These niche markets are rapidly growing, and focus groups provide a platform to understand the specific preferences of consumers driving these trends. Insights from such discussions can guide product development, branding, and marketing strategies, ensuring that brands stay ahead of the curve.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30a2\u30eb\u30b3\u30fc\u30eb\u306b\u95a2\u3059\u308b\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\u304b\u3089\u5f97\u3089\u308c\u305f\u91cd\u8981\u306a\u6d1e\u5bdf<\/h2>\n\n\n\n<p>\u30a2\u30eb\u30b3\u30fc\u30eb\u306b\u95a2\u3059\u308b\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u306f\u3001\u30a2\u30eb\u30b3\u30fc\u30eb\u696d\u754c\u306b\u304a\u3051\u308b\u88fd\u54c1\u63d0\u4f9b\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5f62\u4f5c\u308b\u306e\u306b\u5f79\u7acb\u3064\u6570\u591a\u304f\u306e\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u304c\u30d6\u30e9\u30f3\u30c9\u306e\u7406\u89e3\u3092\u6df1\u3081\u308b\u306e\u306b\u5f79\u7acb\u3064\u4e3b\u306a\u5206\u91ce\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6d88\u8cbb\u8005\u306e\u55dc\u597d:<\/strong> \u30d6\u30e9\u30f3\u30c9\u306f\u3001\u6d88\u8cbb\u8005\u304c\u7518\u3044\u5473\u3068\u82e6\u3044\u5473\u306e\u3069\u3061\u3089\u3092\u597d\u3080\u304b\u3001\u3069\u306e\u3088\u3046\u306a\u30d1\u30c3\u30b1\u30fc\u30b8\u30c7\u30b6\u30a4\u30f3\u304c\u76ee\u306b\u7559\u307e\u308b\u304b\u3001\u88fd\u54c1\u306e\u6301\u7d9a\u53ef\u80fd\u6027\u306b\u3064\u3044\u3066\u3069\u3046\u611f\u3058\u3066\u3044\u308b\u304b\u306a\u3069\u3092\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u6d1e\u5bdf\u306b\u3088\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u6d88\u8cbb\u8005\u306e\u8981\u671b\u306b\u5408\u308f\u305b\u3066\u88fd\u54c1\u306e\u63d0\u4f9b\u3092\u8abf\u6574\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3068\u5207\u308a\u66ff\u3048\u884c\u52d5:<\/strong> \u30a2\u30eb\u30b3\u30fc\u30eb\u306b\u95a2\u3059\u308b\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u3092\u901a\u3058\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u7406\u7531\u3084\u7af6\u5408\u88fd\u54c1\u3078\u306e\u5207\u308a\u66ff\u3048\u306e\u7406\u7531\u3092\u8abf\u67fb\u3067\u304d\u307e\u3059\u3002\u6d88\u8cbb\u8005\u304c\u7279\u5b9a\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u3053\u3060\u308f\u308b\u7406\u7531 (\u5473\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u54c1\u8cea\u306e\u8a8d\u8b58\u306a\u3069) \u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u65e2\u5b58\u306e\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u5f37\u5316\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002&nbsp;<\/li>\n\n\n\n<li><strong>\u30a2\u30eb\u30b3\u30fc\u30eb\u6d88\u8cbb\u306e\u50be\u5411:<\/strong> Recent shifts towards low-alcohol and no-alcohol beverages, craft spirits, or health-conscious options can be explored in detail. For example, participants in focus groups on <a href=\"https:\/\/www.sisinternational.com\/ja\/mystery-shopping-for-alcoholic-beverages\/\" title=\"Mystery Shopping for Alcoholic Beverages\"  data-wpil-monitor-id=\"874\">alcohol may express growing interest in beverages<\/a> that align with their lifestyle choices, such as gluten-free or organic options.&nbsp;<\/li>\n\n\n\n<li><strong>\u6587\u5316\u7684\u304a\u3088\u3073\u4eba\u53e3\u7d71\u8a08\u7684\u5dee\u7570:<\/strong> <a href=\"https:\/\/www.sisinternational.com\/ja\/%e6%9b%b8%e8%a9%95-%e3%82%ab%e3%83%ab%e3%83%81%e3%83%a3%e3%83%bc%e3%82%b3%e3%83%bc%e3%83%89\/\" title=\"\u66f8\u8a55:\u300c\u30ab\u30eb\u30c1\u30e3\u30fc\u30b3\u30fc\u30c9\u300d\"  data-wpil-monitor-id=\"4415\">Focus groups on alcohol allow brands<\/a> to segment their audience based on age, gender, location, or lifestyle, revealing specific preferences in each segment. For example, younger consumers may prioritize trendy packaging, while older consumers focus on the quality of ingredients.&nbsp;<br><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u88fd\u54c1\u958b\u767a\u3068\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u6d1e\u5bdf<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-4c435353\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-4c435353\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Ready-to-Drink-RTD-Beverage-5.jpg\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\" title=\"Ready to Drink (RTD) Beverage (5)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Ready-to-Drink-RTD-Beverage-5.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Ready-to-Drink-RTD-Beverage-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Ready-to-Drink-RTD-Beverage-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Ready-to-Drink-RTD-Beverage-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Ready-to-Drink-RTD-Beverage-5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><br>\u30a2\u30eb\u30b3\u30fc\u30eb\u306b\u95a2\u3059\u308b\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u306f\u3001\u88fd\u54c1\u958b\u767a\u3068\u30d6\u30e9\u30f3\u30c9\u6226\u7565\u3092\u6d17\u7df4\u3055\u305b\u307e\u3059\u3002\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u3068\u76f4\u63a5\u95a2\u308f\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u5473\u3001\u30d1\u30c3\u30b1\u30fc\u30b8\u3001\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306a\u3069\u306e\u5074\u9762\u306b\u95a2\u3059\u308b\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u5373\u5ea7\u306b\u53ce\u96c6\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u88fd\u54c1\u3092\u3088\u308a\u5e83\u7bc4\u306a\u5e02\u5834\u306b\u6295\u5165\u3059\u308b\u524d\u306b\u5fae\u8abf\u6574\u3092\u884c\u3046\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30a2\u30eb\u30b3\u30fc\u30eb\u306b\u95a2\u3059\u308b\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u306b\u53c2\u52a0\u3057\u305f\u6d88\u8cbb\u8005\u306f\u3001\u30ed\u30b4\u3001\u30b9\u30ed\u30fc\u30ac\u30f3\u3001\u914d\u8272\u306a\u3069\u306e\u30d6\u30e9\u30f3\u30c9\u8981\u7d20\u304c\u54c1\u8cea\u3084\u4fa1\u5024\u306b\u5bfe\u3059\u308b\u6d88\u8cbb\u8005\u306e\u8a8d\u8b58\u3068\u3069\u306e\u3088\u3046\u306b\u5171\u9cf4\u3059\u308b\u304b\u306b\u3064\u3044\u3066\u3001\u73fe\u5b9f\u7684\u306a\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u3053\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u30bf\u30fc\u30b2\u30c3\u30c8 \u30e6\u30fc\u30b6\u30fc\u3068\u306e\u3088\u308a\u5f37\u3044\u3064\u306a\u304c\u308a\u3092\u7bc9\u304d\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u3068\u30d3\u30b8\u30e5\u30a2\u30eb \u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u304c\u6d88\u8cbb\u8005\u306e\u671f\u5f85\u306b\u4e00\u81f4\u3059\u308b\u3088\u3046\u306b\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3055\u3089\u306b\u3001\u3053\u308c\u3089\u306e\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u306f\u3001\u30d1\u30c3\u30b1\u30fc\u30b8 \u30c7\u30b6\u30a4\u30f3\u306e\u6210\u529f\u3092\u8a55\u4fa1\u3059\u308b\u52b9\u679c\u7684\u306a\u65b9\u6cd5\u3067\u3059\u3002\u88fd\u54c1\u304c\u9ad8\u7d1a\u54c1\u3001\u74b0\u5883\u306b\u512a\u3057\u3044\u88fd\u54c1\u3001\u307e\u305f\u306f\u5927\u91cf\u5e02\u5834\u5411\u3051\u3068\u3057\u3066\u4f4d\u7f6e\u4ed8\u3051\u3089\u308c\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u306b\u304b\u304b\u308f\u3089\u305a\u3001\u30e9\u30d9\u30eb\u3001\u7d20\u6750\u3001\u5168\u4f53\u7684\u306a\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306b\u95a2\u3059\u308b\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306f\u3001\u7af6\u4e89\u306e\u6fc0\u3057\u3044\u5e02\u5834\u3067\u306e\u88fd\u54c1\u306e\u53d7\u5bb9\u3092\u5de6\u53f3\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7: \u30a2\u30eb\u30b3\u30fc\u30eb\u98f2\u6599\u3068\u30ce\u30f3\u30a2\u30eb\u30b3\u30fc\u30eb\u98f2\u6599<\/h2>\n\n\n\n<p>\u3088\u308a\u5065\u5eb7\u7684\u306a\u9078\u629e\u80a2\u3092\u6c42\u3081\u308b\u6d88\u8cbb\u8005\u304c\u5897\u3048\u308b\u4e2d\u3001\u4f4e\u30a2\u30eb\u30b3\u30fc\u30eb\u3084\u30ce\u30f3\u30a2\u30eb\u30b3\u30fc\u30eb\u306e\u9078\u629e\u80a2\u3092\u542b\u3080\u65b0\u3057\u3044\u88fd\u54c1\u30ab\u30c6\u30b4\u30ea\u30fc\u306b\u9032\u51fa\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u3092\u5c0e\u304f\u4e0a\u3067\u3001\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u306f\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u7bc0\u5ea6\u3084\u5065\u5eb7\u5fd7\u5411\u306e\u6c7a\u5b9a\u306a\u3069\u3001\u6d88\u8cbb\u8005\u306e\u9078\u629e\u306e\u80cc\u5f8c\u306b\u3042\u308b\u52d5\u6a5f\u3092\u3088\u308a\u6df1\u304f\u7406\u89e3\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u3067\u306f\u3001\u53c2\u52a0\u8005\u306f\u671f\u5f85\u3068\u597d\u307f\u3092\u5171\u6709\u3057\u307e\u3059\u3002 <a href=\"https:\/\/www.sisinternational.com\/ja\/%e5%b0%82%e9%96%80%e7%9f%a5%e8%ad%98\/%e7%94%a3%e6%a5%ad\/%e3%82%a2%e3%83%ab%e3%82%b3%e3%83%bc%e3%83%ab%e9%a3%b2%e6%96%99%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\">\u30a2\u30eb\u30b3\u30fc\u30eb\u4f9d\u5b58\u75c7<\/a> \u30a2\u30eb\u30b3\u30fc\u30eb\u98f2\u6599\u3068\u30ce\u30f3\u30a2\u30eb\u30b3\u30fc\u30eb\u98f2\u6599\u306e\u63d0\u4f9b\u3002\u30a2\u30eb\u30b3\u30fc\u30eb\u306b\u95a2\u3059\u308b\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u9769\u65b0\u7684\u306a\u30d5\u30ec\u30fc\u30d0\u30fc\u3092\u30c6\u30b9\u30c8\u3057\u3001\u30ce\u30f3\u30a2\u30eb\u30b3\u30fc\u30eb\u98f2\u6599\u306e\u9b45\u529b\u3092\u8a55\u4fa1\u3057\u3001\u3053\u308c\u3089\u306e\u4ee3\u66ff\u54c1\u304c\u4f1d\u7d71\u7684\u306b\u30a2\u30eb\u30b3\u30fc\u30eb\u98f2\u6599\u304c\u4e3b\u6d41\u3067\u3042\u3063\u305f\u793e\u4ea4\u306e\u5834\u306b\u3069\u308c\u3060\u3051\u9069\u5408\u3059\u308b\u304b\u3092\u8abf\u67fb\u3067\u304d\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<p>\u3055\u3089\u306b\u3001\u30a2\u30eb\u30b3\u30fc\u30eb\u306b\u95a2\u3059\u308b\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u3053\u308c\u3089\u306e\u65b0\u88fd\u54c1\u3092\u3069\u306e\u3088\u3046\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3059\u308b\u304b\u3092\u6c7a\u5b9a\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u306f\u3001\u30a2\u30eb\u30b3\u30fc\u30eb\u88fd\u54c1\u306e\u5f93\u6765\u306e\u6d88\u8cbb\u8005\u3092\u9060\u3056\u3051\u308b\u3053\u3068\u306a\u304f\u3001\u5065\u5eb7\u4e0a\u306e\u5229\u70b9\u306a\u3069\u3001\u30ce\u30f3\u30a2\u30eb\u30b3\u30fc\u30eb\u98f2\u6599\u306e\u5229\u70b9\u3092\u5f37\u8abf\u3059\u308b\u52b9\u679c\u7684\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u306b\u95a2\u3059\u308b\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u898f\u5236\u4e0a\u306e\u8003\u616e\u4e8b\u9805\u3068\u6d88\u8cbb\u8005\u306e\u5b89\u5168<\/h2>\n\n\n\n<p>\u91cd\u8981\u306a\u9818\u57df\u306e 1 \u3064\u306f\u3001\u30a2\u30eb\u30b3\u30fc\u30eb\u306b\u95a2\u9023\u3059\u308b\u30e9\u30d9\u30eb\u3068\u5065\u5eb7\u306b\u95a2\u3059\u308b\u8b66\u544a\u3067\u3059\u3002\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u306f\u3001\u30a2\u30eb\u30b3\u30fc\u30eb\u542b\u6709\u91cf\u3001\u6d88\u8cbb\u91cf\u5236\u9650\u3001\u6f5c\u5728\u7684\u306a\u5065\u5eb7\u30ea\u30b9\u30af\u306b\u95a2\u3059\u308b\u7fa9\u52d9\u7684\u30e9\u30d9\u30eb\u3092\u6d88\u8cbb\u8005\u304c\u3069\u306e\u7a0b\u5ea6\u7406\u89e3\u3057\u3001\u305d\u308c\u306b\u53cd\u5fdc\u3057\u3066\u3044\u308b\u304b\u306b\u3064\u3044\u3066\u306e\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u3053\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306f\u3001\u30a2\u30eb\u30b3\u30fc\u30eb \u30d6\u30e9\u30f3\u30c9\u304c\u6cd5\u7684\u8981\u4ef6\u3092\u6e80\u305f\u3057\u306a\u304c\u3089\u3001\u80af\u5b9a\u7684\u306a\u30d6\u30e9\u30f3\u30c9 \u30a4\u30e1\u30fc\u30b8\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3055\u3089\u306b\u3001\u30a2\u30eb\u30b3\u30fc\u30eb\u696d\u754c\u3067\u306f\u3001\u7279\u306b\u8cac\u4efb\u3042\u308b\u98f2\u9152\u306b\u5bfe\u3059\u308b\u610f\u8b58\u304c\u9ad8\u307e\u308b\u306b\u3064\u308c\u3066\u3001\u6d88\u8cbb\u8005\u306e\u5b89\u5168\u306b\u5bfe\u3059\u308b\u61f8\u5ff5\u304c\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002\u30a2\u30eb\u30b3\u30fc\u30eb\u306b\u95a2\u3059\u308b\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u306b\u3088\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u5b89\u5168\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3001\u904e\u5270\u6442\u53d6\u306b\u95a2\u3059\u308b\u8b66\u544a\u3001\u7bc0\u5ea6\u3092\u4fc3\u9032\u3059\u308b\u53d6\u308a\u7d44\u307f\u306b\u5bfe\u3059\u308b\u6d88\u8cbb\u8005\u306e\u53cd\u5fdc\u3092\u6e2c\u5b9a\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u60c5\u5831\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u898f\u5236\u9075\u5b88\u3068\u516c\u8846\u885b\u751f\u306e\u76ee\u6a19\u306b\u6cbf\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u3068\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u306e\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\u3067\u30a2\u30eb\u30b3\u30fc\u30eb\u98f2\u6599\u3068\u30ce\u30f3\u30a2\u30eb\u30b3\u30fc\u30eb\u98f2\u6599\u3092\u30c6\u30b9\u30c8\u3059\u308b\u65b9\u6cd5<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-4f43a58b\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-4f43a58b\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Alcoholic-beverage-2.jpg\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\" title=\"Alcoholic beverage (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Alcoholic-beverage-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Alcoholic-beverage-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Alcoholic-beverage-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Alcoholic-beverage-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Alcoholic-beverage-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><br>New York\u2019s diverse consumer base makes it an ideal location for testing <a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e5%ae%9a%e6%80%a7%e7%9a%84%e5%ae%9a%e9%87%8f%e7%9a%84%e7%a0%94%e7%a9%b6%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e4%b8%ad%e5%a4%ae%e3%83%ad%e3%82%b1%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3%e3%83%86%e3%82%b9%e3%83%88%e3%81%a8%e3%83%95%e3%82%a9%e3%83%bc%e3%82%ab%e3%82%b9%e3%82%b0%e3%83%ab%e3%83%bc%e3%83%97\/\" title=\"\u4e2d\u592e\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u30c6\u30b9\u30c8\u3068\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\"  data-wpil-monitor-id=\"1600\">alcoholic and non-alcoholic beverages through focus<\/a> groups. It allows businesses to gather valuable insights on taste preferences, packaging appeal, marketing effectiveness, and product perception. Therefore, conducting focus groups in such a dynamic market enables companies to tailor their beverage offerings to meet local and national consumer expectations \u2013 and here\u2019s how businesses can effectively test their beverages in New York focus groups:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1. \u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u306e\u591a\u69d8\u306a\u4eba\u53e3\u7d71\u8a08\u3092\u6d3b\u7528\u3059\u308b<\/strong><\/h4>\n\n\n\n<p>\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u306e\u4eba\u53e3\u306f\u3001\u98f2\u6599\u4f1a\u793e\u304c\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3067\u304d\u308b\u3055\u307e\u3056\u307e\u306a\u4eba\u53e3\u7d71\u8a08\u3084\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u306b\u306f\u3001\u30ce\u30f3\u30a2\u30eb\u30b3\u30fc\u30eb\u98f2\u6599\u306b\u95a2\u5fc3\u306e\u3042\u308b\u5065\u5eb7\u5fd7\u5411\u306e\u6d88\u8cbb\u8005\u304b\u3089\u3001\u30af\u30e9\u30d5\u30c8\u30d3\u30fc\u30eb\u3084\u9ad8\u7d1a\u30b9\u30d4\u30ea\u30c3\u30c4\u3092\u597d\u3080\u6d88\u8cbb\u8005\u307e\u3067\u3001\u307b\u307c\u3059\u3079\u3066\u306e\u6d88\u8cbb\u8005\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u306e\u65ad\u9762\u304c\u3042\u308a\u307e\u3059\u3002\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u3001\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3 Z\u3001\u88d5\u798f\u306a\u30d7\u30ed\u30d5\u30a7\u30c3\u30b7\u30e7\u30ca\u30eb\u306a\u3069\u3001\u7279\u5b9a\u306e\u30b0\u30eb\u30fc\u30d7\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u305f\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u3092\u7de8\u6210\u3059\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u3055\u307e\u3056\u307e\u306a\u4eba\u53e3\u7d71\u8a08\u304c\u81ea\u793e\u88fd\u54c1\u306b\u3069\u306e\u3088\u3046\u306b\u53cd\u5fdc\u3059\u308b\u304b\u306b\u3064\u3044\u3066\u8a73\u7d30\u306a\u6d1e\u5bdf\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2. \u30d5\u30ec\u30fc\u30d0\u30fc\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u3068\u5473\u306e\u597d\u307f\u3092\u8a55\u4fa1\u3059\u308b<\/strong><\/h4>\n\n\n\n<p>\u98f2\u6599\u306e\u98a8\u5473\u3092\u30c6\u30b9\u30c8\u3059\u308b\u3053\u3068\u306f\u3001\u30a2\u30eb\u30b3\u30fc\u30eb\u88fd\u54c1\u3068\u30ce\u30f3\u30a2\u30eb\u30b3\u30fc\u30eb\u88fd\u54c1\u306e\u6210\u529f\u306e\u9375\u3067\u3059\u3002\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u306f\u3001\u53c2\u52a0\u8005\u304c\u7ba1\u7406\u3055\u308c\u305f\u74b0\u5883\u3067\u3055\u307e\u3056\u307e\u306a\u98a8\u5473\u3084\u914d\u5408\u3092\u6bd4\u8f03\u3067\u304d\u308b\u3001\u5473\u899a\u30c6\u30b9\u30c8\u306b\u6700\u9069\u306a\u74b0\u5883\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u30a2\u30eb\u30b3\u30fc\u30eb\u98f2\u6599\u306e\u5834\u5408\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u30af\u30e9\u30d5\u30c8\u30d3\u30fc\u30eb\u3001\u30ef\u30a4\u30f3\u3001\u30b9\u30d4\u30ea\u30c3\u30c4\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u7a2e\u985e\u306e\u98f2\u6599\u306e\u597d\u307f\u3092\u8abf\u67fb\u3057\u3001\u81ea\u793e\u88fd\u54c1\u304c\u7af6\u5408\u4ed6\u793e\u88fd\u54c1\u3068\u6bd4\u3079\u3066\u3069\u306e\u7a0b\u5ea6\u512a\u308c\u3066\u3044\u308b\u304b\u3092\u5224\u65ad\u3067\u304d\u307e\u3059\u3002\u30ce\u30f3\u30a2\u30eb\u30b3\u30fc\u30eb\u98f2\u6599\u306e\u5834\u5408\u3001\u4f01\u696d\u306f\u30a8\u30ca\u30b8\u30fc \u30c9\u30ea\u30f3\u30af\u3001\u30b8\u30e5\u30fc\u30b9\u3001\u30a6\u30a7\u30eb\u30cd\u30b9 \u30c9\u30ea\u30f3\u30af\u306e\u65b0\u3057\u3044\u914d\u5408\u3092\u30c6\u30b9\u30c8\u3057\u3066\u3001\u98a8\u5473\u304c\u30bf\u30fc\u30b2\u30c3\u30c8 \u30e6\u30fc\u30b6\u30fc\u306b\u3069\u306e\u7a0b\u5ea6\u53d7\u3051\u5165\u308c\u3089\u308c\u308b\u304b\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3. \u30d1\u30c3\u30b1\u30fc\u30b8\u30c7\u30b6\u30a4\u30f3\u3068\u30d6\u30e9\u30f3\u30c9\u30a2\u30d4\u30fc\u30eb\u3092\u30c6\u30b9\u30c8\u3059\u308b<\/strong><\/h4>\n\n\n\n<p>\u4f01\u696d\u306f\u3001\u53c2\u52a0\u8005\u306b\u3055\u307e\u3056\u307e\u306a\u30e9\u30d9\u30eb \u30c7\u30b6\u30a4\u30f3\u3001\u30dc\u30c8\u30eb\u306e\u5f62\u72b6\u3001\u30d1\u30c3\u30b1\u30fc\u30b8\u7d20\u6750\u3092\u63d0\u793a\u3057\u3001\u6700\u3082\u8208\u5473\u3092\u5f15\u3044\u305f\u3082\u306e\u306b\u3064\u3044\u3066\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u96c6\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u74b0\u5883\u610f\u8b58\u306e\u9ad8\u3044\u6d88\u8cbb\u8005\u306b\u30a2\u30d4\u30fc\u30eb\u3057\u305f\u3044\u30d6\u30e9\u30f3\u30c9\u306b\u3068\u3063\u3066\u7279\u306b\u91cd\u8981\u3067\u3059\u3002\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u3067\u306f\u3001\u6301\u7d9a\u53ef\u80fd\u306a\u30d1\u30c3\u30b1\u30fc\u30b8 \u30aa\u30d7\u30b7\u30e7\u30f3\u304c\u8cfc\u5165\u6c7a\u5b9a\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u304b\u3069\u3046\u304b\u3092\u660e\u3089\u304b\u306b\u3067\u304d\u308b\u304b\u3089\u3067\u3059\u3002\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u306e\u4eba\u3005\u306b\u30a2\u30d4\u30fc\u30eb\u3059\u308b\u8996\u899a\u7684\u8981\u7d20\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u7af6\u4e89\u306e\u6fc0\u3057\u3044\u5e02\u5834\u306e\u68da\u3067\u76ee\u7acb\u3064\u30d1\u30c3\u30b1\u30fc\u30b8\u3092\u4f5c\u6210\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>4. \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u88fd\u54c1\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u306b\u5bfe\u3059\u308b\u53cd\u5fdc\u3092\u6e2c\u5b9a\u3059\u308b<\/strong><\/h4>\n\n\n\n<p>\u98f2\u6599\u81ea\u4f53\u306e\u30c6\u30b9\u30c8\u306b\u52a0\u3048\u3066\u3001\u4f01\u696d\u306f\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u3092\u4f7f\u7528\u3057\u3066\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u6d88\u8cbb\u8005\u306e\u671f\u5f85\u306b\u3069\u306e\u7a0b\u5ea6\u4e00\u81f4\u3057\u3066\u3044\u308b\u304b\u3092\u8a55\u4fa1\u3067\u304d\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u5e83\u544a\u30b3\u30f3\u30bb\u30d7\u30c8\u3001\u30b9\u30ed\u30fc\u30ac\u30f3\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3 \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u53c2\u52a0\u8005\u306b\u63d0\u793a\u3057\u3001\u3069\u306e\u30a2\u30a4\u30c7\u30a2\u304c\u6700\u3082\u5f37\u304f\u5171\u611f\u3055\u308c\u308b\u304b\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002\u30a2\u30eb\u30b3\u30fc\u30eb\u98f2\u6599\u306e\u5834\u5408\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u30d7\u30ec\u30df\u30a2\u30e0\u306a\u8077\u4eba\u6280\u306e\u88fd\u54c1\u3068\u3057\u3066\u3001\u307e\u305f\u306f\u624b\u9803\u306a\u4fa1\u683c\u306e\u65e5\u5e38\u7684\u306a\u30aa\u30d7\u30b7\u30e7\u30f3\u3068\u3057\u3066\u3001\u81ea\u793e\u88fd\u54c1\u304c\u3069\u306e\u3088\u3046\u306b\u4f4d\u7f6e\u4ed8\u3051\u3089\u308c\u3066\u3044\u308b\u304b\u3092\u30c6\u30b9\u30c8\u3067\u304d\u307e\u3059\u3002\u30ce\u30f3\u30a2\u30eb\u30b3\u30fc\u30eb\u98f2\u6599\u306f\u3001\u5065\u5eb7\u5fd7\u5411\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u3001\u30a8\u30cd\u30eb\u30ae\u30fc\u3092\u9ad8\u3081\u308b\u3068\u3044\u3046\u4e3b\u5f35\u3001\u307e\u305f\u306f\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306e\u8abf\u6574\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>5. \u30a2\u30eb\u30b3\u30fc\u30eb\u898f\u5236\u306e\u9075\u5b88<\/strong><\/h4>\n\n\n\n<p>\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u306e\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u3067\u30a2\u30eb\u30b3\u30fc\u30eb\u98f2\u6599\u3092\u30c6\u30b9\u30c8\u3059\u308b\u5834\u5408\u3001\u30a2\u30eb\u30b3\u30fc\u30eb\u6d88\u8cbb\u3068\u5e83\u544a\u306b\u95a2\u3059\u308b\u5730\u65b9\u304a\u3088\u3073\u9023\u90a6\u306e\u898f\u5236\u306b\u5f93\u3046\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u3053\u308c\u306b\u306f\u3001\u53c2\u52a0\u8005\u304c\u6cd5\u5b9a\u98f2\u9152\u5e74\u9f62\u306b\u9054\u3057\u3066\u3044\u308b\u3053\u3068\u3001\u30a2\u30eb\u30b3\u30fc\u30eb\u98f2\u6599\u3092\u542b\u3080\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u304c\u5b89\u5168\u304a\u3088\u3073\u6cd5\u7684\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306b\u6e96\u62e0\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u4e00\u65b9\u3001\u30ce\u30f3\u30a2\u30eb\u30b3\u30fc\u30eb\u98f2\u6599\u306f\u3088\u308a\u67d4\u8edf\u6027\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u5065\u5eb7\u95a2\u9023\u306e\u4e3b\u5f35\u3084\u98df\u54c1\u304a\u3088\u3073\u98f2\u6599\u306e\u5b89\u5168\u57fa\u6e96\u3078\u306e\u6e96\u62e0\u306b\u306f\u4f9d\u7136\u3068\u3057\u3066\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SIS\u30a4\u30f3\u30bf\u30fc\u30ca\u30b7\u30e7\u30ca\u30eb\u306e\u30a2\u30eb\u30b3\u30fc\u30eb\u306b\u95a2\u3059\u308b\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\u304c\u4f01\u696d\u306b\u3082\u305f\u3089\u3059\u30e1\u30ea\u30c3\u30c8<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/company\/sisinternationalresearch\/\" target=\"_blank\" rel=\"noopener\">SIS\u30a4\u30f3\u30bf\u30fc\u30ca\u30b7\u30e7\u30ca\u30eb<\/a>\u306e\u30a2\u30eb\u30b3\u30fc\u30eb\u306b\u95a2\u3059\u308b\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u306f\u3001\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u3001\u88fd\u54c1\u306e\u597d\u307f\u3001\u5e02\u5834\u306e\u52d5\u5411\u306b\u3064\u3044\u3066\u6df1\u3044\u6d1e\u5bdf\u3092\u5f97\u308b\u305f\u3081\u306e\u5f37\u529b\u306a\u30c4\u30fc\u30eb\u3092\u4f01\u696d\u306b\u63d0\u4f9b\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u30bf\u30fc\u30b2\u30c3\u30c8 \u30e6\u30fc\u30b6\u30fc\u3068\u76f4\u63a5\u4ea4\u6d41\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u6226\u7565\u306e\u7b56\u5b9a\u306b\u5f79\u7acb\u3064\u8cb4\u91cd\u306a\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u53ce\u96c6\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n<p>\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>\u6d88\u8cbb\u8005\u306b\u95a2\u3059\u308b\u8a73\u7d30\u306a\u6d1e\u5bdf<br \/><br \/><\/strong>SIS International \u306e\u30a2\u30eb\u30b3\u30fc\u30eb\u306b\u95a2\u3059\u308b\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u306f\u3001\u6d88\u8cbb\u8005\u306e\u597d\u307f\u3001\u884c\u52d5\u3001\u614b\u5ea6\u306b\u95a2\u3059\u308b\u5305\u62ec\u7684\u306a\u6d1e\u5bdf\u3092\u4f01\u696d\u306b\u63d0\u4f9b\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u81ea\u793e\u306e\u88fd\u54c1\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3057\u3066\u3001\u30bf\u30fc\u30b2\u30c3\u30c8 \u30e6\u30fc\u30b6\u30fc\u306e\u9700\u8981\u3092\u3088\u308a\u9069\u5207\u306b\u6e80\u305f\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>\u88fd\u54c1\u767a\u58f2\u30ea\u30b9\u30af\u306e\u6700\u5c0f\u5316<\/strong><strong><br \/><\/strong><strong><br \/><\/strong>\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u3092\u901a\u3058\u3066\u65b0\u3057\u3044\u30a2\u30eb\u30b3\u30fc\u30eb\u88fd\u54c1\u3084\u30ce\u30f3\u30a2\u30eb\u30b3\u30fc\u30eb\u88fd\u54c1\u3092\u30c6\u30b9\u30c8\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u5e02\u5834\u6295\u5165\u524d\u306b\u88fd\u54c1\u3092\u6539\u5584\u3057\u3001\u88fd\u54c1\u306e\u5931\u6557\u306e\u30ea\u30b9\u30af\u3092\u6e1b\u3089\u3057\u3001\u3088\u308a\u5f37\u529b\u306a\u5e02\u5834\u9069\u5408\u6027\u3092\u78ba\u4fdd\u3067\u304d\u307e\u3059\u3002<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>\u5730\u57df\u5225\u5206\u6790<\/strong><strong><br \/><\/strong><strong><br \/><\/strong>SIS International \u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u5c02\u9580\u77e5\u8b58\u306b\u3088\u308a\u3001\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u304c\u5730\u57df\u306e\u9055\u3044\u3092\u6349\u3048\u308b\u3088\u3046\u306b\u8a2d\u8a08\u3055\u308c\u3001\u4f01\u696d\u304c\u5730\u57df\u306e\u597d\u307f\u3001\u6587\u5316\u7684\u5f71\u97ff\u3001\u898f\u5236\u8981\u4ef6\u3092\u7406\u89e3\u3057\u3066\u5bfe\u5fdc\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>\u52b9\u679c\u7684\u306a\u30d6\u30e9\u30f3\u30c9\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0<\/strong><strong><br \/><\/strong><strong><br \/><\/strong>SIS \u306e\u30ac\u30a4\u30c0\u30f3\u30b9\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u6226\u7565\u3092\u30c6\u30b9\u30c8\u304a\u3088\u3073\u6700\u9069\u5316\u3057\u3001\u81ea\u793e\u88fd\u54c1\u304c\u6d88\u8cbb\u8005\u306e\u5171\u611f\u3092\u547c\u3073\u3001\u7af6\u4e89\u306e\u6fc0\u3057\u3044\u5e02\u5834\u3067\u969b\u7acb\u3064\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u95a2\u3059\u308b\u5b9f\u7528\u7684\u306a\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af<\/strong><strong><br \/><\/strong><strong><br \/><\/strong>\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u306f\u3001\u5e83\u544a\u3001\u30d1\u30c3\u30b1\u30fc\u30b8\u3001\u8ca9\u4fc3\u8cc7\u6599\u306b\u95a2\u3059\u308b\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u5373\u6642\u306b\u63d0\u4f9b\u3057\u3001\u4f01\u696d\u304c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5fae\u8abf\u6574\u3057\u3066\u6700\u5927\u9650\u306e\u52b9\u679c\u3092\u5f97\u3089\u308c\u308b\u3088\u3046\u306b\u652f\u63f4\u3057\u307e\u3059\u3002<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n\n<\/p>\n<p style=\"padding-left: 40px;\"><strong>\u6226\u7565\u7684\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u30ac\u30a4\u30c0\u30f3\u30b9<br \/><br \/><\/strong>SIS International \u306e\u5c02\u9580\u77e5\u8b58\u306f\u3001\u65b0\u305f\u306a\u6d88\u8cbb\u8005\u30cb\u30fc\u30ba\u3068\u55dc\u597d\u3092\u7279\u5b9a\u3057\u3001\u30a2\u30eb\u30b3\u30fc\u30eb\u98f2\u6599\u3068\u30ce\u30f3\u30a2\u30eb\u30b3\u30fc\u30eb\u98f2\u6599\u306e\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u4fc3\u9032\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u304c\u30c8\u30ec\u30f3\u30c9\u3092\u5148\u53d6\u308a\u3067\u304d\u308b\u3088\u3046\u652f\u63f4\u3057\u307e\u3059\u3002<\/p>\n<p style=\"padding-left: 40px;\">\n\n\n<\/p>\n\n\n<h2 class=\"wp-block-heading\">SIS\u30a4\u30f3\u30bf\u30fc\u30ca\u30b7\u30e7\u30ca\u30eb\u306b\u3064\u3044\u3066<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/ja\/\">SIS\u30a4\u30f3\u30bf\u30fc\u30ca\u30b7\u30e7\u30ca\u30eb<\/a> \u5b9a\u91cf\u7684\u3001\u5b9a\u6027\u7684\u3001\u6226\u7565\u7684\u306a\u8abf\u67fb\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u610f\u601d\u6c7a\u5b9a\u306e\u305f\u3081\u306e\u30c7\u30fc\u30bf\u3001\u30c4\u30fc\u30eb\u3001\u6226\u7565\u3001\u30ec\u30dd\u30fc\u30c8\u3001\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u3001\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u3001\u305d\u306e\u4ed6\u306e\u5e02\u5834\u8abf\u67fb\u65b9\u6cd5\u3084\u30a2\u30d7\u30ed\u30fc\u30c1\u3082\u5b9f\u65bd\u3057\u307e\u3059\u3002<a href=\"https:\/\/www.sisinternational.com\/ja\/sis%e5%9b%bd%e9%9a%9b%e7%a0%94%e7%a9%b6%e3%81%ab%e3%81%a4%e3%81%84%e3%81%a6\/contact-sis-international-market-research\/\"> \u304a\u554f\u3044\u5408\u308f\u305b<\/a> \u6b21\u306e\u5e02\u5834\u8abf\u67fb\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306b\u3054\u5229\u7528\u304f\u3060\u3055\u3044\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>Focus Groups on Alcohol: Alcoholic and Non-Alcoholic Beverages&nbsp; As preferences and trends shift, brands need to stay attuned to what their customers want \u2013 and focus groups on alcohol provide a powerful tool to gain in-depth insights into consumer preferences, motivations, and perceptions. Through these discussions, alcohol brands can better understand their target audience, explore &#8230; <a title=\"\u30a2\u30eb\u30b3\u30fc\u30eb\u306b\u95a2\u3059\u308b\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7: \u30a2\u30eb\u30b3\u30fc\u30eb\u98f2\u6599\u3068\u30ce\u30f3\u30a2\u30eb\u30b3\u30fc\u30eb\u98f2\u6599\u00a0\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e3%83%95%e3%82%a9%e3%83%bc%e3%82%ab%e3%82%b9%e3%82%b0%e3%83%ab%e3%83%bc%e3%83%97\/%e3%82%a2%e3%83%ab%e3%82%b3%e3%83%bc%e3%83%ab%e3%81%ab%e9%96%a2%e3%81%99%e3%82%8b%e3%83%95%e3%82%a9%e3%83%bc%e3%82%ab%e3%82%b9%e3%82%b0%e3%83%ab%e3%83%bc%e3%83%97\/\" aria-label=\"Focus Groups on Alcohol: Alcoholic and Non-Alcoholic Beverages\u00a0 \u306b\u3064\u3044\u3066\u3055\u3089\u306b\u8aad\u3080\">\u3082\u3063\u3068\u8aad\u3080<\/a><\/p>","protected":false},"author":1,"featured_media":63246,"parent":16287,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-53727","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/53727","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/comments?post=53727"}],"version-history":[{"count":9,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/53727\/revisions"}],"predecessor-version":[{"id":79531,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/53727\/revisions\/79531"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/16287"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media\/63246"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media?parent=53727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}