{"id":50194,"date":"2024-06-17T18:47:57","date_gmt":"2024-06-17T22:47:57","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=50194"},"modified":"2025-07-13T22:07:03","modified_gmt":"2025-07-14T02:07:03","slug":"%e9%a1%a7%e5%ae%a2%e3%82%a4%e3%83%b3%e3%82%b5%e3%82%a4%e3%83%88","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ja\/solutions\/customer-insights\/","title":{"rendered":"\u9867\u5ba2\u30a4\u30f3\u30b5\u30a4\u30c8"},"content":{"rendered":"<div class=\"gb-container gb-container-a76c6499\">\n<div class=\"gb-container gb-container-ec28d069\">\n\n<h2 style=\"background: linear-gradient(to right, #001f3f 0%, #003d7a 30%, #1e90ff 70%, #74c0fc 100%); background: -webkit-linear-gradient(left, #001f3f 0%, #003d7a 30%, #1e90ff 70%, #74c0fc 100%); -webkit-background-clip: text; -webkit-text-fill-color: transparent; background-clip: text; font-size: 2.5rem; font-weight: 700; line-height: 1.2; display: inline-block; margin: 0;\">SIS \u9867\u5ba2\u30a4\u30f3\u30b5\u30a4\u30c8<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Understanding your customers is the bedrock of any successful business strategy<\/strong>&#8230; But what exactly are customer insights, and why should businesses care?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9867\u5ba2\u30a4\u30f3\u30b5\u30a4\u30c8\u3068\u306f\u3001\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u3001\u30cb\u30fc\u30ba\u3001\u55dc\u597d\u3092\u6df1\u304f\u7406\u89e3\u3057\u3001\u89e3\u91c8\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u57fa\u672c\u7684\u306a\u30c7\u30fc\u30bf\u3092\u8d85\u3048\u3066\u3001\u9867\u5ba2\u304c\u7279\u5b9a\u306e\u6c7a\u5b9a\u3092\u4e0b\u3059\u52d5\u6a5f\u3092\u660e\u3089\u304b\u306b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That&#8217;s why customer insights help businesses to create more personalized and effective strategies.that deeply understand what drives customer behavior.<\/p>\n\n<\/div>\n<div class=\"gb-shapes\"><div class=\"gb-shape gb-shape-1\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1200 360\" preserveaspectratio=\"none\"><path d=\"M1200 360H0V0l1200 348z\"\/><\/svg><\/div><\/div><\/div>\n\n<div class=\"gb-container gb-container-2a916115\">\n\n<h2 class=\"wp-block-heading\"><strong>SIS International Research\u304c\u9867\u5ba2\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u6d3b\u7528\u3059\u308b\u65b9\u6cd5<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We use various methods to gather customer insights, including surveys, focus groups, and social media analysis. They provide clients with detailed reports and actionable recommendations.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">You can get information about Customer &amp; Customer Insights for all sectors from our articles below or <strong>contact us today<\/strong>.<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-a9ef5061 gb-query-loop-wrapper\">\n<div class=\"gb-grid-column gb-grid-column-23f04cd5 gb-query-loop-item post-14253 page type-page status-publish has-post-thumbnail\"><div class=\"gb-container gb-container-23f04cd5\">\n<figure class=\"gb-block-image gb-block-image-b7842d0a\"><a href=\"https:\/\/www.sisinternational.com\/ja\/solutions\/consumer-market-research\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-5.jpg\" class=\"gb-image-b7842d0a\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-5.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/a><\/figure>\n\n<h4 class=\"gb-headline gb-headline-43c32c8a gb-headline-text\"><a href=\"https:\/\/www.sisinternational.com\/ja\/solutions\/consumer-market-research\/\">\u3088\u308a\u8ce2\u660e\u306a\u30d3\u30b8\u30cd\u30b9\u610f\u601d\u6c7a\u5b9a\u306e\u305f\u3081\u306e\u6d88\u8cbb\u8005\u5e02\u5834\u8abf\u67fb\u30b5\u30fc\u30d3\u30b9<\/a><\/h4>\n\n<div class=\"gb-headline gb-headline-06a5a671 gb-headline-text\">\u6d88\u8cbb\u8005\u8abf\u67fb\u306f\u3001\u8cfc\u8cb7\u8005\u306e\u884c\u52d5\u3001\u30cb\u30fc\u30ba\u3001\u614b\u5ea6\u306b\u95a2\u3059\u308b\u6d1e\u5bdf\u3001\u30c7\u30fc\u30bf\u3001\u6226\u7565\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002 <\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-23f04cd5 gb-query-loop-item post-46987 page type-page status-publish has-post-thumbnail\"><div class=\"gb-container gb-container-23f04cd5\">\n<figure class=\"gb-block-image gb-block-image-b7842d0a\"><a href=\"https:\/\/www.sisinternational.com\/ja\/solutions\/new-customer-segment-development\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-3.jpg\" class=\"gb-image-b7842d0a\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/a><\/figure>\n\n<h4 class=\"gb-headline gb-headline-43c32c8a gb-headline-text\"><a href=\"https:\/\/www.sisinternational.com\/ja\/solutions\/new-customer-segment-development\/\">\u65b0\u898f\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u958b\u767a<\/a><\/h4>\n\n<div class=\"gb-headline gb-headline-06a5a671 gb-headline-text\">\u65b0\u3057\u3044\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u958b\u767a\u3067\u306f\u3001\u4f01\u696d\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3057\u3066\u3001\u3053\u308c\u307e\u3067\u672a\u958b\u62d3\u3060\u3063\u305f\u5e02\u5834\u3084\u4eba\u53e3\u7d71\u8a08\u3092\u7279\u5b9a\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u307e\u3059\u3002<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-23f04cd5 gb-query-loop-item post-46852 page type-page status-publish has-post-thumbnail\"><div class=\"gb-container gb-container-23f04cd5\">\n<figure class=\"gb-block-image gb-block-image-b7842d0a\"><a href=\"https:\/\/www.sisinternational.com\/ja\/solutions\/brand-marketing-toolkit-market-research\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Branding-1.jpg\" class=\"gb-image-b7842d0a\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Branding-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Branding-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Branding-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Branding-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Branding-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/a><\/figure>\n\n<h4 class=\"gb-headline gb-headline-43c32c8a gb-headline-text\"><a href=\"https:\/\/www.sisinternational.com\/ja\/solutions\/brand-marketing-toolkit-market-research\/\">\u30d6\u30e9\u30f3\u30c9\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30c4\u30fc\u30eb\u30ad\u30c3\u30c8 \u5e02\u5834\u8abf\u67fb<\/a><\/h4>\n\n<div class=\"gb-headline gb-headline-06a5a671 gb-headline-text\">\u30d6\u30e9\u30f3\u30c9\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30c4\u30fc\u30eb\u30ad\u30c3\u30c8\u5e02\u5834\u8abf\u67fb\u306b\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u3092\u52b9\u679c\u7684\u306b\u5ba3\u4f1d\u3059\u308b\u305f\u3081\u306e\u30c4\u30fc\u30eb\u3001\u6226\u7565\u3001\u6226\u8853\u306e\u5206\u6790\u304c\u542b\u307e\u308c\u308b\u3002<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-23f04cd5 gb-query-loop-item post-46819 page type-page status-publish has-post-thumbnail\"><div class=\"gb-container gb-container-23f04cd5\">\n<figure class=\"gb-block-image gb-block-image-b7842d0a\"><a href=\"https:\/\/www.sisinternational.com\/ja\/solutions\/customer-retention-market-research\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-3.jpg\" class=\"gb-image-b7842d0a\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/a><\/figure>\n\n<h4 class=\"gb-headline gb-headline-43c32c8a gb-headline-text\"><a href=\"https:\/\/www.sisinternational.com\/ja\/solutions\/customer-retention-market-research\/\">\u9867\u5ba2\u7dad\u6301\u5e02\u5834\u8abf\u67fb<\/a><\/h4>\n\n<div class=\"gb-headline gb-headline-06a5a671 gb-headline-text\">\u9867\u5ba2\u7dad\u6301\u5e02\u5834\u8abf\u67fb\u306e\u76ee\u7684\u306f\u3001\u4f55\u304c\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u304b\u3092\u7406\u89e3\u3057\u3001\u7dad\u6301\u7387\u3092\u9ad8\u3081\u308b\u6226\u7565\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u3067\u3042\u308b\u3002<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-23f04cd5 gb-query-loop-item post-46822 page type-page status-publish has-post-thumbnail\"><div class=\"gb-container gb-container-23f04cd5\">\n<figure class=\"gb-block-image gb-block-image-b7842d0a\"><a href=\"https:\/\/www.sisinternational.com\/ja\/solutions\/customer-lifetime-value-market-research\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-goods-1.jpg\" class=\"gb-image-b7842d0a\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-goods-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-goods-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-goods-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-goods-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-goods-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/a><\/figure>\n\n<h4 class=\"gb-headline gb-headline-43c32c8a gb-headline-text\"><a href=\"https:\/\/www.sisinternational.com\/ja\/solutions\/customer-lifetime-value-market-research\/\">\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u5e02\u5834\u8abf\u67fb<\/a><\/h4>\n\n<div class=\"gb-headline gb-headline-06a5a671 gb-headline-text\">\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u5e02\u5834\u8abf\u67fb\u306f\u3001\u9867\u5ba2\u304c\u751f\u6daf\u306b\u308f\u305f\u3063\u3066\u30d3\u30b8\u30cd\u30b9\u306b\u3082\u305f\u3089\u3059\u7dcf\u4fa1\u5024\u3092\u6e2c\u5b9a\u3059\u308b\u3002<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-23f04cd5 gb-query-loop-item post-16318 page type-page status-publish has-post-thumbnail\"><div class=\"gb-container gb-container-23f04cd5\">\n<figure class=\"gb-block-image gb-block-image-b7842d0a\"><a href=\"https:\/\/www.sisinternational.com\/ja\/solutions\/focus-group-market-research\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Focus-group-meeting-8.jpg\" class=\"gb-image-b7842d0a\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Focus-group-meeting-8.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Focus-group-meeting-8-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Focus-group-meeting-8-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Focus-group-meeting-8-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Focus-group-meeting-8-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/a><\/figure>\n\n<h4 class=\"gb-headline gb-headline-43c32c8a gb-headline-text\"><a href=\"https:\/\/www.sisinternational.com\/ja\/solutions\/focus-group-market-research\/\">\u30d5\u30a9\u30fc\u30ab\u30b9\u30fb\u30b0\u30eb\u30fc\u30d7\u30fb\u30de\u30fc\u30b1\u30c3\u30c8\u30fb\u30ea\u30b5\u30fc\u30c1<\/a><\/h4>\n\n<div class=\"gb-headline gb-headline-06a5a671 gb-headline-text\">\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\u3001\u8a73\u7d30\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u5b9a\u6027\u8abf\u67fb\u306e\u56de\u7b54\u8005\u30ea\u30af\u30eb\u30fc\u30c8\u3092\u884c\u3044\u307e\u3059\u3002<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-23f04cd5 gb-query-loop-item post-14660 page type-page status-publish has-post-thumbnail\"><div class=\"gb-container gb-container-23f04cd5\">\n<figure class=\"gb-block-image gb-block-image-b7842d0a\"><a href=\"https:\/\/www.sisinternational.com\/ja\/solutions\/qualitative-quantitative-research-solutions\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-8.jpg\" class=\"gb-image-b7842d0a\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-8.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-8-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-8-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-8-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-8-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/a><\/figure>\n\n<h4 class=\"gb-headline gb-headline-43c32c8a gb-headline-text\"><a href=\"https:\/\/www.sisinternational.com\/ja\/solutions\/qualitative-quantitative-research-solutions\/\">\u5b9a\u6027\u7684\u304a\u3088\u3073\u5b9a\u91cf\u7684\u8abf\u67fb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3<\/a><\/h4>\n\n<div class=\"gb-headline gb-headline-06a5a671 gb-headline-text\">SIS\u306f\u3001\u5b9a\u6027\u304a\u3088\u3073\u5b9a\u91cf\u5e02\u5834\u8abf\u67fb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u308a\u3001\u4f01\u696d\u304c\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u3067\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u30d3\u30b8\u30cd\u30b9\u74b0\u5883\u3092\u7406\u89e3\u3059\u308b\u304a\u624b\u4f1d\u3044\u3092\u3057\u307e\u3059\u3002<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-23f04cd5 gb-query-loop-item post-14650 page type-page status-publish has-post-thumbnail\"><div class=\"gb-container gb-container-23f04cd5\">\n<figure class=\"gb-block-image gb-block-image-b7842d0a\"><a href=\"https:\/\/www.sisinternational.com\/ja\/solutions\/branding-and-customer-research-solutions\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-5.jpg\" class=\"gb-image-b7842d0a\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-5.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/a><\/figure>\n\n<h4 class=\"gb-headline gb-headline-43c32c8a gb-headline-text\"><a href=\"https:\/\/www.sisinternational.com\/ja\/solutions\/branding-and-customer-research-solutions\/\">\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3068\u9867\u5ba2\u8abf\u67fb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3<\/a><\/h4>\n\n<div class=\"gb-headline gb-headline-06a5a671 gb-headline-text\">\u30e6\u30cb\u30fc\u30af\u306a\u30d6\u30e9\u30f3\u30c9\u30fb\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u306e\u78ba\u7acb\u306f\u4e0d\u53ef\u6b20\u3067\u3059\u3002  \u30d6\u30e9\u30f3\u30c9\u69cb\u7bc9\u306e\u305f\u3081\u306e\u6d1e\u5bdf\u3001\u30c4\u30fc\u30eb\u3001\u6226\u7565\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-23f04cd5 gb-query-loop-item post-14255 page type-page status-publish has-post-thumbnail\"><div class=\"gb-container gb-container-23f04cd5\">\n<figure class=\"gb-block-image gb-block-image-b7842d0a\"><a href=\"https:\/\/www.sisinternational.com\/ja\/solutions\/consumer-packaged-goods-research\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Packaged-goods-4-1.jpg\" class=\"gb-image-b7842d0a\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Packaged-goods-4-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Packaged-goods-4-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Packaged-goods-4-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Packaged-goods-4-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Packaged-goods-4-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/a><\/figure>\n\n<h4 class=\"gb-headline gb-headline-43c32c8a gb-headline-text\"><a href=\"https:\/\/www.sisinternational.com\/ja\/solutions\/consumer-packaged-goods-research\/\">\u6d88\u8cbb\u8ca1\u30ea\u30b5\u30fc\u30c1<\/a><\/h4>\n\n<div class=\"gb-headline gb-headline-06a5a671 gb-headline-text\">\u30b3\u30f3\u30b7\u30e5\u30fc\u30de\u30fc\u30fb\u30d1\u30c3\u30b1\u30fc\u30b8\u30c9\u30fb\u30b0\u30c3\u30ba\u306e\u30ea\u30b5\u30fc\u30c1\u3068\u3001\u5229\u76ca\u3068\u696d\u7e3e\u3092\u5411\u4e0a\u3055\u305b\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/div>\n<\/div><\/div>\n<\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>SIS Customer Insights Understanding your customers is the bedrock of any successful business strategy&#8230; But what exactly are customer insights, and why should businesses care? Customer insights are the deep understandings and interpretations of consumer behaviors, needs, and preferences. They go beyond basic data to reveal the motivations behind why customers make certain decisions. That&#8217;s &#8230; <a title=\"\u9867\u5ba2\u30a4\u30f3\u30b5\u30a4\u30c8\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/ja\/solutions\/customer-insights\/\" aria-label=\"Customer Insights \u306b\u3064\u3044\u3066\u3055\u3089\u306b\u8aad\u3080\">\u3082\u3063\u3068\u8aad\u3080<\/a><\/p>","protected":false},"author":1,"featured_media":0,"parent":14457,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-50194","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/50194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/comments?post=50194"}],"version-history":[{"count":10,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/50194\/revisions"}],"predecessor-version":[{"id":61494,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/50194\/revisions\/61494"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/14457"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media?parent=50194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}