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.pas-card{padding:30px}.solution-container{flex-direction:column}.solution-title-wrapper{padding-left:1.5rem}.future-item{padding-left:0;padding-top:3.5rem}.futuristic-list::before{left:24px;top:0;bottom:0}.future-node{top:0;left:0;transform:none}.future-item:hover .future-node{transform:scale(1.1)}.future-item:hover .future-content{transform:translateY(-5px)}}@media(min-width:992px){.solution-container{flex-direction:row;align-items:flex-start;gap:6rem}}\n <\/style>\n<\/head>\n<body>\n\n<div id=\"sis-hero-master-container\">\n <div class=\"sis-hero-inner-grid\">\n <div class=\"sis-hero-content\">\n <div class=\"sis-hero-tag-pill\">Customer Intelligence & Behavioral Research<\/div>\n <h1 class=\"sis-hero-title\">Customer Insights That Explain the Purchase, Not Just Describe the Purchaser<\/h1>\n <p class=\"sis-hero-subheading\">\n Demographics describe who bought. They do not explain why, or predict who will buy next. SIS International designs customer insights programs that isolate the needs, triggers, and trade-offs that drive actual purchase decisions. Needs-based segmentation, ethnographic observation, purchase driver analysis, and behavioral tracking with recruited buyers across 135+ countries. The output connects to product, pricing, and positioning decisions, not just personas on a wall.\n <\/p>\n <\/div>\n <div class=\"sis-hero-image-wrap\">\n <img decoding=\"async\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-5.jpg\"\n alt=\"Customer insights research: in-store ethnographic observation for purchase driver analysis\"\n class=\"sis-hero-img-frame\">\n <\/div>\n <\/div>\n<\/div>\n\n<section class=\"animated-insights\">\n <div class=\"container\">\n <div class=\"header\">\n <span class=\"badge\">What We Uncover<\/span>\n <h2>Six Research Lanes for <span>Customer Intelligence Teams<\/span><\/h2>\n <\/div>\n <div class=\"bento-grid\">\n <div class=\"card\">\n <h3>Needs-Based Segmentation<\/h3>\n <p>SIS designs segmentation studies that group customers by what they need, not who they are. Demographic segments tell marketing that “women 25-34 in urban markets” buy your product. Needs-based segments reveal that one cohort buys for convenience and will pay a premium for speed, while another buys for value validation and needs social proof before purchasing. We use latent class analysis and k-means clustering on attitudinal and behavioral survey data, then overlay demographics and media consumption to make each segment targetable. Procter & Gamble shifted from demographic to needs-based segmentation across multiple categories after discovering that age and income explained less purchase variance than usage occasion and functional need.<\/p>\n <\/div>\n <div class=\"card\">\n <h3>Purchase Driver and Decision Architecture Research<\/h3>\n <p>SIS isolates the specific factors that drive the purchase decision through conjoint analysis, MaxDiff prioritization, and qualitative decision mapping. We determine how much weight buyers place on price versus brand versus specific product attributes, and how those weights shift by segment, channel, and purchase occasion. A home appliance manufacturer used SIS purchase driver research to discover that energy efficiency rating was the stated priority but the actual decision driver in-store was noise level. Consumers could not evaluate energy efficiency at the point of purchase. They could hear the unit running on the showroom floor.<\/p>\n <\/div>\n <div class=\"card\">\n <h3>Ethnographic and In-Context Observation<\/h3>\n <p>SIS researchers observe consumers in homes, stores, offices, and usage environments to capture behaviors that surveys and interviews miss. People cannot accurately self-report habits, workarounds, or unconscious usage patterns. Ethnographic research captures them in real time. Procter & Gamble’s Febreze repositioning originated from ethnographic observation that consumers had become nose-blind to household odors and did not perceive a need for odor removal. The product was repositioned as a post-cleaning ritual reward, and sales recovered. SIS designs ethnographic studies with structured observation protocols and behavioral coding frameworks that translate field observations into product and marketing recommendations.<\/p>\n <\/div>\n <div class=\"card\">\n <h3>Customer Lifetime Value and Retention Analysis<\/h3>\n <p>SIS interviews high-value retained customers and churned customers to identify what separates them. We map the behavioral indicators that predict retention and the trigger events that precede churn. The analysis produces a customer lifetime value model segmented by acquisition channel, product usage pattern, and service interaction frequency. A subscription services company used SIS CLV research to discover that customers who contacted support within the first 30 days had higher retention rates than those who did not, because the support interaction resolved onboarding friction that otherwise led to silent abandonment at month three.<\/p>\n <\/div>\n <div class=\"card\">\n <h3>Behavioral Trend Tracking<\/h3>\n <p>SIS runs recurring consumer studies that track shifts in purchase behavior, category attitudes, and lifestyle patterns over time. Unlike one-time research, trend tracking detects emerging behaviors before they reach mainstream adoption. We monitor category entry and exit triggers, channel migration patterns, and the specific events that cause consumers to reevaluate established brand relationships. A pet food brand used SIS trend tracking to identify that the fresh and refrigerated pet food segment was growing not from health-conscious pet owners, as the category assumed, but from empty-nesters transferring human food preparation rituals to pet feeding. The insight reshaped their product development roadmap.<\/p>\n <\/div>\n <div class=\"card\">\n <h3>Customer Journey Decision Point Mapping<\/h3>\n <p>SIS maps the customer journey from need recognition through purchase and post-purchase evaluation, quantifying the influence of each touchpoint on the final decision. We identify where the brand enters the consideration set, where competitors are evaluated, and where the decision is made or abandoned. Standard journey maps describe the process in sequence. SIS journey maps assign influence weights so marketing teams know where investment moves behavior and where spend is wasted. A financial services client learned through SIS research that their digital ad spend was driving awareness, but the branch visit was the decision point. Customers needed a human confirmation step before committing to a financial product.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n<section class=\"sis-pas-widget\">\n <div class=\"pas-container\">\n <div class=\"pas-header animate-on-scroll\">\n <div class=\"tech-badge\">\n <span class=\"live-dot\"><\/span> BUYER BEHAVIOR INTELLIGENCE\n <\/div>\n <h2>Three Insights Failures That Turn Customer Data into Decoration<\/h2>\n <\/div>\n <div class=\"cards-wrapper\">\n <div class=\"pas-card animate-on-scroll\">\n <div class=\"card-kicker\">DIAGNOSIS 01 \/\/<\/div>\n <div class=\"card-sub-kicker\">DEMOGRAPHIC SEGMENTS THAT CANNOT PREDICT BEHAVIOR<\/div>\n <div class=\"card-title\">The Persona Wall Problem<\/div>\n <div class=\"card-desc\">The marketing team created four personas based on age, income, and geography. “Urban Sarah” and “Suburban Mike” each have a photo, a quote, and a lifestyle description. The product team cannot use them because the personas do not explain what triggers a purchase, what trade-offs the buyer makes, or why one customer buys monthly and another buys once. SIS needs-based segmentation replaces demographic personas with behavioral clusters defined by the needs, motivations, and decision criteria that actually predict purchase. The segments are actionable because they connect to product features, price sensitivity, and channel preference.<\/div>\n <\/div>\n <div class=\"pas-card animate-on-scroll\">\n <div class=\"card-kicker\">DIAGNOSIS 02 \/\/<\/div>\n <div class=\"card-sub-kicker\">STATED IMPORTANCE VERSUS ACTUAL DECISION WEIGHT<\/div>\n <div class=\"card-title\">The Survey Response Bias Problem<\/div>\n <div class=\"card-desc\">A satisfaction survey asks customers to rate the importance of 15 product attributes on a 1-5 scale. Every attribute scores between 3.8 and 4.5. The data is useless because stated importance does not differentiate. When SIS runs conjoint analysis, forcing respondents to make trade-offs between attributes at different levels, the decision weights diverge dramatically. Price sensitivity varies by segment. Feature preference depends on usage occasion. And the attribute customers rated “very important” in the survey is the one they sacrifice first when forced to choose. Trade-off data produces decisions. Rating scales produce noise.<\/div>\n <\/div>\n <div class=\"pas-card animate-on-scroll\">\n <div class=\"card-kicker\">DIAGNOSIS 03 \/\/<\/div>\n <div class=\"card-sub-kicker\">ONE-TIME INSIGHTS THAT DECAY WITHIN A YEAR<\/div>\n <div class=\"card-title\">The Stale Segmentation Problem<\/div>\n <div class=\"card-desc\">The company invested in a segmentation study 18 months ago. Since then, a competitor repositioned, a macro trend shifted category attitudes, and the fastest-growing customer cohort was not part of the original sample because they entered the category after the study fielded. The segments still appear in strategy presentations, but the product team stopped using them because they no longer match the customers walking through the door. SIS designs customer insights as recurring programs with annual segmentation refreshes and quarterly behavioral tracking, so the intelligence stays calibrated to the current market.<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n<section class=\"pas-solution-section\">\n <div class=\"solution-container\">\n <div class=\"solution-title-wrapper animate-on-scroll\">\n <div class=\"solution-kicker\">\n <span class=\"sol-dot\"><\/span> PRIMARY RESEARCH DELIVERABLES\n <\/div>\n <h3>What SIS Delivers to <span class=\"brand-gold\">Product, Marketing, and Strategy Teams<\/span><\/h3>\n <\/div>\n <div class=\"solution-list-wrapper\">\n <div class=\"futuristic-list\">\n <div class=\"future-item animate-on-scroll\">\n <div class=\"future-node\">01<\/div>\n <div class=\"future-content\">\n <strong>Needs-Based Segmentation with Targeting Overlays<\/strong>\n <p>Latent class and k-means segmentation on attitudinal and behavioral data. Each segment profiled by needs, decision criteria, price sensitivity, and channel preference, then overlaid with demographics and media consumption for targeting activation. Annual refresh cycle to keep segments current.<\/p>\n <\/div>\n <\/div>\n <div class=\"future-item animate-on-scroll\">\n <div class=\"future-node\">02<\/div>\n <div class=\"future-content\">\n <strong>Purchase Driver Analysis with Conjoint Trade-Off Models<\/strong>\n <p>Choice-based conjoint and MaxDiff studies that isolate how much weight buyers place on each attribute, and how those weights shift by segment and occasion. The output is a utility model product and pricing teams use to optimize feature sets and price points against actual buyer trade-off behavior.<\/p>\n <\/div>\n <\/div>\n <div class=\"future-item animate-on-scroll\">\n <div class=\"future-node\">03<\/div>\n <div class=\"future-content\">\n <strong>Ethnographic Observation with Behavioral Coding<\/strong>\n <p>In-home, in-store, and in-context observation studies with structured protocols and video documentation. Behavioral coding frameworks translate field observations into specific product design, packaging, and merchandising recommendations. Captures the behaviors consumers cannot self-report in surveys.<\/p>\n <\/div>\n <\/div>\n <div class=\"future-item animate-on-scroll\">\n <div class=\"future-node\">04<\/div>\n <div class=\"future-content\">\n <strong>Recurring Behavioral Trend Tracking<\/strong>\n <p>Quarterly consumer studies monitoring shifts in purchase behavior, category entry\/exit triggers, channel migration, and lifestyle pattern changes. Each wave identifies emerging trends before mainstream adoption and connects behavioral shifts to specific product and positioning implications.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n<script>\n const observer = new IntersectionObserver((entries) => {\n entries.forEach(entry => { if (entry.isIntersecting) entry.target.classList.add('visible'); });\n }, { threshold: 0.15 });\n document.querySelectorAll('.animate-on-scroll').forEach(el => observer.observe(el));\n<\/script>\n\n<\/body>\n<\/html>\n\n\n\n<div style=\"height:61px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p class=\"has-text-align-center has-accent-color has-text-color has-link-color wp-elements-55ea7415170adc30ae38d0fc701de175\"><strong>THE SIS DIFFERENCE<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-global-color-9-color has-text-color has-link-color wp-elements-857f407cc2c3a7fe3a696a894085fe0a\" style=\"font-size:25px\"><strong><strong>Our service offerings include:<\/strong><\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n<div class='pt-cv-wrapper'> <h3 class='pt-cv-heading-container heading5' data-blockid='0i8f2on2'><span class='pt-cv-heading'> Recommended <\/span><\/h3><div class=\"pt-cv-view pt-cv-blockgrid iscvblock iscvreal list1 layout1 cveffect-darken pt-cv-left\" id=\"pt-cv-view-0i8f2on2\"><div data-id=\"pt-cv-page-1\" class=\"pt-cv-page\" data-cvc=\"2\"><div class=\" pt-cv-content-item pt-cv-2-col\" data-pid=\"14253\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e6%b6%88%e8%b2%bb%e8%80%85%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-5-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"Consumer Market Research Services for Smarter Business Decisions\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e6%b6%88%e8%b2%bb%e8%80%85%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" class=\"_blank\" target=\"_blank\" >Consumer Market Research Services for Smarter Business Decisions<\/a><\/h4><div class=\"pt-cv-content\">Consumer R …<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e6%b6%88%e8%b2%bb%e8%80%85%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\" data-pid=\"46987\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e6%96%b0%e8%a6%8f%e9%a1%a7%e5%ae%a2%e3%82%bb%e3%82%b0%e3%83%a1%e3%83%b3%e3%83%88%e3%81%ae%e9%96%8b%e7%99%ba\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-3-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"New Customer Segment Development\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e6%96%b0%e8%a6%8f%e9%a1%a7%e5%ae%a2%e3%82%bb%e3%82%b0%e3%83%a1%e3%83%b3%e3%83%88%e3%81%ae%e9%96%8b%e7%99%ba\/\" class=\"_blank\" target=\"_blank\" >New Customer Segment Development<\/a><\/h4><div class=\"pt-cv-content\">New custom …<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e6%96%b0%e8%a6%8f%e9%a1%a7%e5%ae%a2%e3%82%bb%e3%82%b0%e3%83%a1%e3%83%b3%e3%83%88%e3%81%ae%e9%96%8b%e7%99%ba\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\" data-pid=\"46852\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e3%83%96%e3%83%a9%e3%83%b3%e3%83%89%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%83%84%e3%83%bc%e3%83%ab%e3%82%ad%e3%83%83%e3%83%88%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Branding-1-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"Brand Marketing Toolkit Market Research\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e3%83%96%e3%83%a9%e3%83%b3%e3%83%89%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%83%84%e3%83%bc%e3%83%ab%e3%82%ad%e3%83%83%e3%83%88%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" class=\"_blank\" target=\"_blank\" >Brand Marketing Toolkit Market Research<\/a><\/h4><div class=\"pt-cv-content\">Brand mark …<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e3%83%96%e3%83%a9%e3%83%b3%e3%83%89%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%83%84%e3%83%bc%e3%83%ab%e3%82%ad%e3%83%83%e3%83%88%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\" data-pid=\"46819\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e9%a1%a7%e5%ae%a2%e3%82%a4%e3%83%b3%e3%82%b5%e3%82%a4%e3%83%88\/%e9%a1%a7%e5%ae%a2%e7%b6%ad%e6%8c%81%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-3-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"Customer Retention Market Research\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e9%a1%a7%e5%ae%a2%e3%82%a4%e3%83%b3%e3%82%b5%e3%82%a4%e3%83%88\/%e9%a1%a7%e5%ae%a2%e7%b6%ad%e6%8c%81%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" class=\"_blank\" target=\"_blank\" >Customer Retention Market Research<\/a><\/h4><div class=\"pt-cv-content\">Customer r …<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e9%a1%a7%e5%ae%a2%e3%82%a4%e3%83%b3%e3%82%b5%e3%82%a4%e3%83%88\/%e9%a1%a7%e5%ae%a2%e7%b6%ad%e6%8c%81%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\" data-pid=\"46822\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e9%a1%a7%e5%ae%a2%e3%82%a4%e3%83%b3%e3%82%b5%e3%82%a4%e3%83%88\/%e9%a1%a7%e5%ae%a2%e7%94%9f%e6%b6%af%e4%be%a1%e5%80%a4%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-goods-1-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"Customer Lifetime Value Market Research\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e9%a1%a7%e5%ae%a2%e3%82%a4%e3%83%b3%e3%82%b5%e3%82%a4%e3%83%88\/%e9%a1%a7%e5%ae%a2%e7%94%9f%e6%b6%af%e4%be%a1%e5%80%a4%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" class=\"_blank\" target=\"_blank\" >Customer Lifetime Value Market Research<\/a><\/h4><div class=\"pt-cv-content\">Customer l …<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e9%a1%a7%e5%ae%a2%e3%82%a4%e3%83%b3%e3%82%b5%e3%82%a4%e3%83%88\/%e9%a1%a7%e5%ae%a2%e7%94%9f%e6%b6%af%e4%be%a1%e5%80%a4%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\" data-pid=\"16318\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e3%83%95%e3%82%a9%e3%83%bc%e3%82%ab%e3%82%b9%e3%82%b0%e3%83%ab%e3%83%bc%e3%83%97%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Focus-group-meeting-8-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"Focus Group Market Research\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e3%83%95%e3%82%a9%e3%83%bc%e3%82%ab%e3%82%b9%e3%82%b0%e3%83%ab%e3%83%bc%e3%83%97%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" class=\"_blank\" target=\"_blank\" >Focus Group Market Research<\/a><\/h4><div class=\"pt-cv-content\">We provide …<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e3%83%95%e3%82%a9%e3%83%bc%e3%82%ab%e3%82%b9%e3%82%b0%e3%83%ab%e3%83%bc%e3%83%97%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\" data-pid=\"14650\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e3%83%96%e3%83%a9%e3%83%b3%e3%83%87%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%a8%e9%a1%a7%e5%ae%a2%e8%aa%bf%e6%9f%bb%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-5-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"Branding and Customer Research Solutions\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e3%83%96%e3%83%a9%e3%83%b3%e3%83%87%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%a8%e9%a1%a7%e5%ae%a2%e8%aa%bf%e6%9f%bb%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/\" class=\"_blank\" target=\"_blank\" >Branding and Customer Research Solutions<\/a><\/h4><div class=\"pt-cv-content\">Establishi …<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e3%83%96%e3%83%a9%e3%83%b3%e3%83%87%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%a8%e9%a1%a7%e5%ae%a2%e8%aa%bf%e6%9f%bb%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\" data-pid=\"14255\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/ja\/consumer-market-research-page\/%e6%b6%88%e8%b2%bb%e8%b2%a1%e7%a0%94%e7%a9%b6\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Packaged-goods-4-1-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"Consumer Packaged Goods Research\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/ja\/consumer-market-research-page\/%e6%b6%88%e8%b2%bb%e8%b2%a1%e7%a0%94%e7%a9%b6\/\" class=\"_blank\" target=\"_blank\" >Consumer Packaged Goods Research<\/a><\/h4><div class=\"pt-cv-content\">Learn more …<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/ja\/consumer-market-research-page\/%e6%b6%88%e8%b2%bb%e8%b2%a1%e7%a0%94%e7%a9%b6\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/div><\/div><\/div><\/div><\/div> <\/div> <style>\n#pt-cv-view-0i8f2on2 {text-align: left}\n#pt-cv-view-0i8f2on2 { padding: 0px 0px 0px 10px; }#pt-cv-view-0i8f2on2 .pt-cv-meta-fields { }#pt-cv-view-0i8f2on2 .pt-cv-meta-fields * { font-size: 13px; }.pt-cv-heading-container[data-blockid=\"0i8f2on2\"] { border-color: var(--global-color-9); }.pt-cv-heading-container[data-blockid=\"0i8f2on2\"] * { background-color: var(--global-color-9); }#pt-cv-view-0i8f2on2 .pt-cv-thumb-wrapper:not(.miniwrap) { width: 40%; }#pt-cv-view-0i8f2on2 .pt-cv-thumbnail:not(.pt-cv-thumbnailsm) { height: 200px; }#pt-cv-view-0i8f2on2 .pt-cv-thumb-wrapper { }#pt-cv-view-0i8f2on2[class*=\"cveffect\"] .pt-cv-thumb-wrapper, #pt-cv-view-0i8f2on2:not([class*=\"cveffect\"]) .pt-cv-thumbnail { border-radius: 0px 20px 0px 0px; }#pt-cv-view-0i8f2on2 .pt-cv-thumbnail { }#pt-cv-view-0i8f2on2 .pt-cv-title a { display: block;color: var(u002du002dglobal-color-9); }#pt-cv-view-0i8f2on2 .pt-cv-title:not(.pt-cv-titlesm) a { font-weight: 600;text-decoration: none;font-size: 22px; }#pt-cv-view-0i8f2on2 .pt-cv-titlesm a { font-weight: 600;font-size: 18px; }#pt-cv-view-0i8f2on2 .pt-cv-content { font-size: 15px; }#pt-cv-view-0i8f2on2 .pt-cv-rmwrap { }#pt-cv-view-0i8f2on2 .pt-cv-readmore { color: var(--base-3);background-color: var(--accent);font-weight: 400;text-transform: capitalize;border-style: none;font-family: \"Helvetica\";font-size: 14px;border-radius: 10px 10px 10px 10px; }#pt-cv-view-0i8f2on2 .pt-cv-taxoterm { }#pt-cv-view-0i8f2on2 .pt-cv-taxoterm * { color: #222;background-color: #fff6f6;font-size: 14px; }#pt-cv-view-0i8f2on2 + .pt-cv-pagination-wrapper { }#pt-cv-view-0i8f2on2 + .pt-cv-pagination-wrapper a { font-size: 14px; }#pt-cv-view-0i8f2on2 > .pt-cv-page {grid-template-columns: repeat(2, 1fr);grid-gap: 20px;}#pt-cv-view-0i8f2on2 .pt-cv-rmwrap:hover { }#pt-cv-view-0i8f2on2 .pt-cv-readmore:hover { color: var(--base-3);background-color: var(--global-color-9); }\n@media all and (max-width: 1024px) { \n#pt-cv-view-0i8f2on2 > .pt-cv-page {grid-template-columns: repeat(1, 1fr);}\n} \n@media all and (max-width: 767px) { \n#pt-cv-view-0i8f2on2 > .pt-cv-page {grid-template-columns: repeat(1, 1fr);}\n} <\/style><link href='\/\/fonts.googleapis.com\/css?family=Default' rel='stylesheet' type='text\/css'><link href='\/\/fonts.googleapis.com\/css?family=Helvetica' rel='stylesheet' type='text\/css'>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Customer Insights Research | SIS International Customer Intelligence & Behavioral Research Customer Insights That Explain the Purchase, Not Just Describe the Purchaser Demographics describe who bought. They do not explain why, or predict who will buy next. SIS International designs customer insights programs that isolate the needs, triggers, and trade-offs that drive actual purchase decisions. … <a title=\"Customer Insights Page\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e9%a1%a7%e5%ae%a2%e3%82%a4%e3%83%b3%e3%82%b5%e3%82%a4%e3%83%88\/\" aria-label=\"Customer Insights Page \u306b\u3064\u3044\u3066\u3055\u3089\u306b\u8aad\u3080\">\u3082\u3063\u3068\u8aad\u3080<\/a><\/p>","protected":false},"author":1,"featured_media":0,"parent":14457,"menu_order":45,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-50194","page","type-page","status-publish"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"Ruth Stanat","author_link":"https:\/\/www.sisinternational.com\/ja\/author\/expert\/"},"uagb_comment_info":0,"uagb_excerpt":"Customer Insights Research | SIS International Customer Intelligence & Behavioral Research Customer Insights That Explain the Purchase, Not Just Describe the Purchaser Demographics describe who bought. They do not explain why, or predict who will buy next. 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{"id":50194,"date":"2024-06-17T18:47:57","date_gmt":"2024-06-17T22:47:57","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=50194"},"modified":"2026-03-29T23:56:38","modified_gmt":"2026-03-30T03:56:38","slug":"%e9%a1%a7%e5%ae%a2%e3%82%a4%e3%83%b3%e3%82%b5%e3%82%a4%e3%83%88","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e9%a1%a7%e5%ae%a2%e3%82%a4%e3%83%b3%e3%82%b5%e3%82%a4%e3%83%88\/","title":{"rendered":"Customer Insights Page"},"content":{"rendered":"\n\n\n\n \n \n Customer Insights Research | SIS International<\/title>\n <meta name=\"description\" content=\"SIS International provides customer insights research including needs-based segmentation, purchase driver analysis, ethnographic observation, behavioral trend tracking, and psychographic profiling across 135+ countries.\">\n <meta property=\"og:title\" content=\"Customer Insights Research | SIS International\">\n 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<\/style>\n<\/head>\n<body>\n\n<div id=\"sis-hero-master-container\">\n <div class=\"sis-hero-inner-grid\">\n <div class=\"sis-hero-content\">\n <div class=\"sis-hero-tag-pill\">Customer Intelligence & Behavioral Research<\/div>\n <h1 class=\"sis-hero-title\">Customer Insights That Explain the Purchase, Not Just Describe the Purchaser<\/h1>\n <p class=\"sis-hero-subheading\">\n Demographics describe who bought. They do not explain why, or predict who will buy next. SIS International designs customer insights programs that isolate the needs, triggers, and trade-offs that drive actual purchase decisions. Needs-based segmentation, ethnographic observation, purchase driver analysis, and behavioral tracking with recruited buyers across 135+ countries. The output connects to product, pricing, and positioning decisions, not just personas on a wall.\n <\/p>\n <\/div>\n <div class=\"sis-hero-image-wrap\">\n <img decoding=\"async\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-5.jpg\"\n alt=\"Customer insights research: in-store ethnographic observation for purchase driver analysis\"\n class=\"sis-hero-img-frame\">\n <\/div>\n <\/div>\n<\/div>\n\n<section class=\"animated-insights\">\n <div class=\"container\">\n <div class=\"header\">\n <span class=\"badge\">What We Uncover<\/span>\n <h2>Six Research Lanes for <span>Customer Intelligence Teams<\/span><\/h2>\n <\/div>\n <div class=\"bento-grid\">\n <div class=\"card\">\n <h3>Needs-Based Segmentation<\/h3>\n <p>SIS designs segmentation studies that group customers by what they need, not who they are. Demographic segments tell marketing that “women 25-34 in urban markets” buy your product. Needs-based segments reveal that one cohort buys for convenience and will pay a premium for speed, while another buys for value validation and needs social proof before purchasing. We use latent class analysis and k-means clustering on attitudinal and behavioral survey data, then overlay demographics and media consumption to make each segment targetable. Procter & Gamble shifted from demographic to needs-based segmentation across multiple categories after discovering that age and income explained less purchase variance than usage occasion and functional need.<\/p>\n <\/div>\n <div class=\"card\">\n <h3>Purchase Driver and Decision Architecture Research<\/h3>\n <p>SIS isolates the specific factors that drive the purchase decision through conjoint analysis, MaxDiff prioritization, and qualitative decision mapping. We determine how much weight buyers place on price versus brand versus specific product attributes, and how those weights shift by segment, channel, and purchase occasion. A home appliance manufacturer used SIS purchase driver research to discover that energy efficiency rating was the stated priority but the actual decision driver in-store was noise level. Consumers could not evaluate energy efficiency at the point of purchase. They could hear the unit running on the showroom floor.<\/p>\n <\/div>\n <div class=\"card\">\n <h3>Ethnographic and In-Context Observation<\/h3>\n <p>SIS researchers observe consumers in homes, stores, offices, and usage environments to capture behaviors that surveys and interviews miss. People cannot accurately self-report habits, workarounds, or unconscious usage patterns. Ethnographic research captures them in real time. Procter & Gamble’s Febreze repositioning originated from ethnographic observation that consumers had become nose-blind to household odors and did not perceive a need for odor removal. The product was repositioned as a post-cleaning ritual reward, and sales recovered. SIS designs ethnographic studies with structured observation protocols and behavioral coding frameworks that translate field observations into product and marketing recommendations.<\/p>\n <\/div>\n <div class=\"card\">\n <h3>Customer Lifetime Value and Retention Analysis<\/h3>\n <p>SIS interviews high-value retained customers and churned customers to identify what separates them. We map the behavioral indicators that predict retention and the trigger events that precede churn. The analysis produces a customer lifetime value model segmented by acquisition channel, product usage pattern, and service interaction frequency. A subscription services company used SIS CLV research to discover that customers who contacted support within the first 30 days had higher retention rates than those who did not, because the support interaction resolved onboarding friction that otherwise led to silent abandonment at month three.<\/p>\n <\/div>\n <div class=\"card\">\n <h3>Behavioral Trend Tracking<\/h3>\n <p>SIS runs recurring consumer studies that track shifts in purchase behavior, category attitudes, and lifestyle patterns over time. Unlike one-time research, trend tracking detects emerging behaviors before they reach mainstream adoption. We monitor category entry and exit triggers, channel migration patterns, and the specific events that cause consumers to reevaluate established brand relationships. A pet food brand used SIS trend tracking to identify that the fresh and refrigerated pet food segment was growing not from health-conscious pet owners, as the category assumed, but from empty-nesters transferring human food preparation rituals to pet feeding. The insight reshaped their product development roadmap.<\/p>\n <\/div>\n <div class=\"card\">\n <h3>Customer Journey Decision Point Mapping<\/h3>\n <p>SIS maps the customer journey from need recognition through purchase and post-purchase evaluation, quantifying the influence of each touchpoint on the final decision. We identify where the brand enters the consideration set, where competitors are evaluated, and where the decision is made or abandoned. Standard journey maps describe the process in sequence. SIS journey maps assign influence weights so marketing teams know where investment moves behavior and where spend is wasted. A financial services client learned through SIS research that their digital ad spend was driving awareness, but the branch visit was the decision point. Customers needed a human confirmation step before committing to a financial product.<\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n<section class=\"sis-pas-widget\">\n <div class=\"pas-container\">\n <div class=\"pas-header animate-on-scroll\">\n <div class=\"tech-badge\">\n <span class=\"live-dot\"><\/span> BUYER BEHAVIOR INTELLIGENCE\n <\/div>\n <h2>Three Insights Failures That Turn Customer Data into Decoration<\/h2>\n <\/div>\n <div class=\"cards-wrapper\">\n <div class=\"pas-card animate-on-scroll\">\n <div class=\"card-kicker\">DIAGNOSIS 01 \/\/<\/div>\n <div class=\"card-sub-kicker\">DEMOGRAPHIC SEGMENTS THAT CANNOT PREDICT BEHAVIOR<\/div>\n <div class=\"card-title\">The Persona Wall Problem<\/div>\n <div class=\"card-desc\">The marketing team created four personas based on age, income, and geography. “Urban Sarah” and “Suburban Mike” each have a photo, a quote, and a lifestyle description. The product team cannot use them because the personas do not explain what triggers a purchase, what trade-offs the buyer makes, or why one customer buys monthly and another buys once. SIS needs-based segmentation replaces demographic personas with behavioral clusters defined by the needs, motivations, and decision criteria that actually predict purchase. The segments are actionable because they connect to product features, price sensitivity, and channel preference.<\/div>\n <\/div>\n <div class=\"pas-card animate-on-scroll\">\n <div class=\"card-kicker\">DIAGNOSIS 02 \/\/<\/div>\n <div class=\"card-sub-kicker\">STATED IMPORTANCE VERSUS ACTUAL DECISION WEIGHT<\/div>\n <div class=\"card-title\">The Survey Response Bias Problem<\/div>\n <div class=\"card-desc\">A satisfaction survey asks customers to rate the importance of 15 product attributes on a 1-5 scale. Every attribute scores between 3.8 and 4.5. The data is useless because stated importance does not differentiate. When SIS runs conjoint analysis, forcing respondents to make trade-offs between attributes at different levels, the decision weights diverge dramatically. Price sensitivity varies by segment. Feature preference depends on usage occasion. And the attribute customers rated “very important” in the survey is the one they sacrifice first when forced to choose. Trade-off data produces decisions. Rating scales produce noise.<\/div>\n <\/div>\n <div class=\"pas-card animate-on-scroll\">\n <div class=\"card-kicker\">DIAGNOSIS 03 \/\/<\/div>\n <div class=\"card-sub-kicker\">ONE-TIME INSIGHTS THAT DECAY WITHIN A YEAR<\/div>\n <div class=\"card-title\">The Stale Segmentation Problem<\/div>\n <div class=\"card-desc\">The company invested in a segmentation study 18 months ago. Since then, a competitor repositioned, a macro trend shifted category attitudes, and the fastest-growing customer cohort was not part of the original sample because they entered the category after the study fielded. The segments still appear in strategy presentations, but the product team stopped using them because they no longer match the customers walking through the door. SIS designs customer insights as recurring programs with annual segmentation refreshes and quarterly behavioral tracking, so the intelligence stays calibrated to the current market.<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n<section class=\"pas-solution-section\">\n <div class=\"solution-container\">\n <div class=\"solution-title-wrapper animate-on-scroll\">\n <div class=\"solution-kicker\">\n <span class=\"sol-dot\"><\/span> PRIMARY RESEARCH DELIVERABLES\n <\/div>\n <h3>What SIS Delivers to <span class=\"brand-gold\">Product, Marketing, and Strategy Teams<\/span><\/h3>\n <\/div>\n <div class=\"solution-list-wrapper\">\n <div class=\"futuristic-list\">\n <div class=\"future-item animate-on-scroll\">\n <div class=\"future-node\">01<\/div>\n <div class=\"future-content\">\n <strong>Needs-Based Segmentation with Targeting Overlays<\/strong>\n <p>Latent class and k-means segmentation on attitudinal and behavioral data. Each segment profiled by needs, decision criteria, price sensitivity, and channel preference, then overlaid with demographics and media consumption for targeting activation. Annual refresh cycle to keep segments current.<\/p>\n <\/div>\n <\/div>\n <div class=\"future-item animate-on-scroll\">\n <div class=\"future-node\">02<\/div>\n <div class=\"future-content\">\n <strong>Purchase Driver Analysis with Conjoint Trade-Off Models<\/strong>\n <p>Choice-based conjoint and MaxDiff studies that isolate how much weight buyers place on each attribute, and how those weights shift by segment and occasion. The output is a utility model product and pricing teams use to optimize feature sets and price points against actual buyer trade-off behavior.<\/p>\n <\/div>\n <\/div>\n <div class=\"future-item animate-on-scroll\">\n <div class=\"future-node\">03<\/div>\n <div class=\"future-content\">\n <strong>Ethnographic Observation with Behavioral Coding<\/strong>\n <p>In-home, in-store, and in-context observation studies with structured protocols and video documentation. Behavioral coding frameworks translate field observations into specific product design, packaging, and merchandising recommendations. Captures the behaviors consumers cannot self-report in surveys.<\/p>\n <\/div>\n <\/div>\n <div class=\"future-item animate-on-scroll\">\n <div class=\"future-node\">04<\/div>\n <div class=\"future-content\">\n <strong>Recurring Behavioral Trend Tracking<\/strong>\n <p>Quarterly consumer studies monitoring shifts in purchase behavior, category entry\/exit triggers, channel migration, and lifestyle pattern changes. Each wave identifies emerging trends before mainstream adoption and connects behavioral shifts to specific product and positioning implications.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n<script>\n const observer = new IntersectionObserver((entries) => {\n entries.forEach(entry => { if (entry.isIntersecting) entry.target.classList.add('visible'); });\n }, { threshold: 0.15 });\n document.querySelectorAll('.animate-on-scroll').forEach(el => observer.observe(el));\n<\/script>\n\n<\/body>\n<\/html>\n\n\n\n<div style=\"height:61px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p class=\"has-text-align-center has-accent-color has-text-color has-link-color wp-elements-55ea7415170adc30ae38d0fc701de175\"><strong>THE SIS DIFFERENCE<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-global-color-9-color has-text-color has-link-color wp-elements-857f407cc2c3a7fe3a696a894085fe0a\" style=\"font-size:25px\"><strong><strong>Our service offerings include:<\/strong><\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n<div class='pt-cv-wrapper'> <h3 class='pt-cv-heading-container heading5' data-blockid='0i8f2on2'><span class='pt-cv-heading'> Recommended <\/span><\/h3><div class=\"pt-cv-view pt-cv-blockgrid iscvblock iscvreal list1 layout1 cveffect-darken pt-cv-left\" id=\"pt-cv-view-0i8f2on2\"><div data-id=\"pt-cv-page-1\" class=\"pt-cv-page\" data-cvc=\"2\"><div class=\" pt-cv-content-item pt-cv-2-col\" data-pid=\"14253\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e6%b6%88%e8%b2%bb%e8%80%85%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-5-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"Consumer Market Research Services for Smarter Business Decisions\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e6%b6%88%e8%b2%bb%e8%80%85%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" class=\"_blank\" target=\"_blank\" >Consumer Market Research Services for Smarter Business Decisions<\/a><\/h4><div class=\"pt-cv-content\">Consumer R …<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e6%b6%88%e8%b2%bb%e8%80%85%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\" data-pid=\"46987\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e6%96%b0%e8%a6%8f%e9%a1%a7%e5%ae%a2%e3%82%bb%e3%82%b0%e3%83%a1%e3%83%b3%e3%83%88%e3%81%ae%e9%96%8b%e7%99%ba\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-3-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"New Customer Segment Development\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e6%96%b0%e8%a6%8f%e9%a1%a7%e5%ae%a2%e3%82%bb%e3%82%b0%e3%83%a1%e3%83%b3%e3%83%88%e3%81%ae%e9%96%8b%e7%99%ba\/\" class=\"_blank\" target=\"_blank\" >New Customer Segment Development<\/a><\/h4><div class=\"pt-cv-content\">New custom …<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e6%96%b0%e8%a6%8f%e9%a1%a7%e5%ae%a2%e3%82%bb%e3%82%b0%e3%83%a1%e3%83%b3%e3%83%88%e3%81%ae%e9%96%8b%e7%99%ba\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\" data-pid=\"46852\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e3%83%96%e3%83%a9%e3%83%b3%e3%83%89%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%83%84%e3%83%bc%e3%83%ab%e3%82%ad%e3%83%83%e3%83%88%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Branding-1-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"Brand Marketing Toolkit Market Research\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a 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pull-left \"><a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e9%a1%a7%e5%ae%a2%e3%82%a4%e3%83%b3%e3%82%b5%e3%82%a4%e3%83%88\/%e9%a1%a7%e5%ae%a2%e7%b6%ad%e6%8c%81%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-3-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"Customer Retention Market Research\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e9%a1%a7%e5%ae%a2%e3%82%a4%e3%83%b3%e3%82%b5%e3%82%a4%e3%83%88\/%e9%a1%a7%e5%ae%a2%e7%b6%ad%e6%8c%81%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" class=\"_blank\" target=\"_blank\" >Customer Retention Market Research<\/a><\/h4><div class=\"pt-cv-content\">Customer r …<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e9%a1%a7%e5%ae%a2%e3%82%a4%e3%83%b3%e3%82%b5%e3%82%a4%e3%83%88\/%e9%a1%a7%e5%ae%a2%e7%b6%ad%e6%8c%81%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\" data-pid=\"46822\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e9%a1%a7%e5%ae%a2%e3%82%a4%e3%83%b3%e3%82%b5%e3%82%a4%e3%83%88\/%e9%a1%a7%e5%ae%a2%e7%94%9f%e6%b6%af%e4%be%a1%e5%80%a4%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-goods-1-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"Customer Lifetime Value Market Research\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e9%a1%a7%e5%ae%a2%e3%82%a4%e3%83%b3%e3%82%b5%e3%82%a4%e3%83%88\/%e9%a1%a7%e5%ae%a2%e7%94%9f%e6%b6%af%e4%be%a1%e5%80%a4%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" class=\"_blank\" target=\"_blank\" >Customer Lifetime Value Market Research<\/a><\/h4><div class=\"pt-cv-content\">Customer l …<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e9%a1%a7%e5%ae%a2%e3%82%a4%e3%83%b3%e3%82%b5%e3%82%a4%e3%83%88\/%e9%a1%a7%e5%ae%a2%e7%94%9f%e6%b6%af%e4%be%a1%e5%80%a4%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\" data-pid=\"16318\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e3%83%95%e3%82%a9%e3%83%bc%e3%82%ab%e3%82%b9%e3%82%b0%e3%83%ab%e3%83%bc%e3%83%97%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Focus-group-meeting-8-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"Focus Group Market Research\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e3%83%95%e3%82%a9%e3%83%bc%e3%82%ab%e3%82%b9%e3%82%b0%e3%83%ab%e3%83%bc%e3%83%97%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" class=\"_blank\" target=\"_blank\" >Focus Group Market Research<\/a><\/h4><div class=\"pt-cv-content\">We provide …<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e3%83%95%e3%82%a9%e3%83%bc%e3%82%ab%e3%82%b9%e3%82%b0%e3%83%ab%e3%83%bc%e3%83%97%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\" data-pid=\"14650\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e3%83%96%e3%83%a9%e3%83%b3%e3%83%87%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%a8%e9%a1%a7%e5%ae%a2%e8%aa%bf%e6%9f%bb%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-5-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"Branding and Customer Research Solutions\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e3%83%96%e3%83%a9%e3%83%b3%e3%83%87%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%a8%e9%a1%a7%e5%ae%a2%e8%aa%bf%e6%9f%bb%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/\" class=\"_blank\" target=\"_blank\" >Branding and Customer Research Solutions<\/a><\/h4><div class=\"pt-cv-content\">Establishi …<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e3%83%96%e3%83%a9%e3%83%b3%e3%83%87%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%a8%e9%a1%a7%e5%ae%a2%e8%aa%bf%e6%9f%bb%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/\" class=\"_blank pt-cv-readmore btn btn-success\" target=\"_blank\" >\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/div><\/div><\/div>\n<div class=\" pt-cv-content-item pt-cv-2-col\" data-pid=\"14255\"><div class=\"pt-cv-thumb-wrapper pull-left \"><a href=\"https:\/\/www.sisinternational.com\/ja\/consumer-market-research-page\/%e6%b6%88%e8%b2%bb%e8%b2%a1%e7%a0%94%e7%a9%b6\/\" class=\"_blank pt-cv-href-thumbnail pt-cv-thumb-left\" target=\"_blank\" ><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"430\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Packaged-goods-4-1-768x430.jpg\" class=\"pt-cv-thumbnail pull-left\" alt=\"Consumer Packaged Goods Research\" \/><\/a><div class=\"pt-cv-taxoterm over_top_left\"><\/div><\/div>\n<div class=\"pt-cv-colwrap\"><h4 class=\"pt-cv-title\"><a href=\"https:\/\/www.sisinternational.com\/ja\/consumer-market-research-page\/%e6%b6%88%e8%b2%bb%e8%b2%a1%e7%a0%94%e7%a9%b6\/\" class=\"_blank\" target=\"_blank\" >Consumer Packaged Goods Research<\/a><\/h4><div class=\"pt-cv-content\">Learn more …<\/div><div class=\"pt-cv-rmwrap\"><a href=\"https:\/\/www.sisinternational.com\/ja\/consumer-market-research-page\/%e6%b6%88%e8%b2%bb%e8%b2%a1%e7%a0%94%e7%a9%b6\/\" 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{ color: var(--base-3);background-color: var(--global-color-9); }\n@media all and (max-width: 1024px) { \n#pt-cv-view-0i8f2on2 > .pt-cv-page {grid-template-columns: repeat(1, 1fr);}\n} \n@media all and (max-width: 767px) { \n#pt-cv-view-0i8f2on2 > .pt-cv-page {grid-template-columns: repeat(1, 1fr);}\n} <\/style><link href='\/\/fonts.googleapis.com\/css?family=Default' rel='stylesheet' type='text\/css'><link href='\/\/fonts.googleapis.com\/css?family=Helvetica' rel='stylesheet' type='text\/css'>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Customer Insights Research | SIS International Customer Intelligence & Behavioral Research Customer Insights That Explain the Purchase, Not Just Describe the Purchaser Demographics describe who bought. They do not explain why, or predict who will buy next. SIS International designs customer insights programs that isolate the needs, triggers, and trade-offs that drive actual purchase decisions. … <a title=\"Customer Insights Page\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e9%a1%a7%e5%ae%a2%e3%82%a4%e3%83%b3%e3%82%b5%e3%82%a4%e3%83%88\/\" aria-label=\"Customer Insights Page \u306b\u3064\u3044\u3066\u3055\u3089\u306b\u8aad\u3080\">\u3082\u3063\u3068\u8aad\u3080<\/a><\/p>","protected":false},"author":1,"featured_media":0,"parent":14457,"menu_order":45,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-50194","page","type-page","status-publish"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"Ruth Stanat","author_link":"https:\/\/www.sisinternational.com\/ja\/author\/expert\/"},"uagb_comment_info":0,"uagb_excerpt":"Customer Insights Research | SIS International Customer Intelligence & Behavioral Research Customer Insights That Explain the Purchase, Not Just Describe the Purchaser Demographics describe who bought. They do not explain why, or predict who will buy next. SIS International designs customer insights programs that isolate the needs, triggers, and trade-offs that drive actual purchase decisions.…","_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/50194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/comments?post=50194"}],"version-history":[{"count":17,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/50194\/revisions"}],"predecessor-version":[{"id":85195,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/50194\/revisions\/85195"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/14457"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media?parent=50194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}