{"id":45883,"date":"2024-02-03T21:13:53","date_gmt":"2024-02-04T02:13:53","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=45883"},"modified":"2026-01-31T17:58:14","modified_gmt":"2026-01-31T22:58:14","slug":"%e3%82%bd%e3%83%bc%e3%82%b7%e3%83%a3%e3%83%ab%e3%83%a1%e3%83%87%e3%82%a3%e3%82%a2%e3%83%9b%e3%83%86%e3%83%ab%e3%82%b3%e3%83%b3%e3%82%b5%e3%83%ab%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e6%97%85%e8%a1%8c-%e8%a6%b3%e5%85%89-%e3%83%9b%e3%82%b9%e3%83%94%e3%82%bf%e3%83%aa%e3%83%86%e3%82%a3-%e3%82%b3%e3%83%b3%e3%82%b5%e3%83%ab%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0\/%e3%82%bd%e3%83%bc%e3%82%b7%e3%83%a3%e3%83%ab%e3%83%a1%e3%83%87%e3%82%a3%e3%82%a2%e3%83%9b%e3%83%86%e3%83%ab%e3%82%b3%e3%83%b3%e3%82%b5%e3%83%ab%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0\/","title":{"rendered":"\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30db\u30c6\u30eb\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30db\u30c6\u30eb\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-dd7e1acd\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-dd7e1acd\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Social-media-7.jpg\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\" title=\"Social media (7)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Social-media-7.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Social-media-7-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Social-media-7-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Social-media-7-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Social-media-7-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p>\u30bd\u30fc\u30b7\u30e3\u30eb \u30e1\u30c7\u30a3\u30a2\u306e\u6280\u8853\u3092\u7fd2\u5f97\u3059\u308b\u3053\u3068\u306f\u3001\u3082\u306f\u3084\u30aa\u30d7\u30b7\u30e7\u30f3\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3053\u308c\u306f\u3001\u30b2\u30b9\u30c8\u3092\u9b45\u4e86\u3057\u3001\u95a2\u4e0e\u3055\u305b\u3001\u7dad\u6301\u3059\u308b\u305f\u3081\u306e\u30db\u30c6\u30eb\u6226\u7565\u306e\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002\u3053\u306e\u305f\u3081\u3001\u30bd\u30fc\u30b7\u30e3\u30eb \u30e1\u30c7\u30a3\u30a2 \u30db\u30c6\u30eb \u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u5f93\u6765\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304b\u3089\u306e\u5927\u304d\u306a\u8ee2\u63db\u3092\u8868\u3057\u3001\u30db\u30c6\u30eb\u306b\u500b\u6027\u3092\u30a2\u30d4\u30fc\u30eb\u3057\u3001\u30b2\u30b9\u30c8\u3068\u3064\u306a\u304c\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u3092\u4e2d\u5fc3\u306b\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u69cb\u7bc9\u3059\u308b\u305f\u3081\u306e\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30bd\u30fc\u30b7\u30e3\u30eb \u30e1\u30c7\u30a3\u30a2 \u30db\u30c6\u30eb \u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u4f55\u3067\u3059\u304b?<\/h2>\n\n\n\n<p><a title=\"\u30db\u30c6\u30eb\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\" href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e6%97%85%e8%a1%8c-%e8%a6%b3%e5%85%89-%e3%83%9b%e3%82%b9%e3%83%94%e3%82%bf%e3%83%aa%e3%83%86%e3%82%a3-%e3%82%b3%e3%83%b3%e3%82%b5%e3%83%ab%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0\/%e3%83%9b%e3%83%86%e3%83%ab%e3%83%96%e3%83%a9%e3%83%b3%e3%83%89%e3%82%a2%e3%82%a4%e3%83%87%e3%83%b3%e3%83%86%e3%82%a3%e3%83%86%e3%82%a3%e3%82%b3%e3%83%b3%e3%82%b5%e3%83%ab%e3%83%86%e3%82%a3%e3%83%b3\/\" data-wpil-monitor-id=\"2920\">Social media hotel<\/a> consulting focuses on leveraging social media platforms to enhance a hotel&#8217;s brand presence, engage with guests, and drive business growth. It develops a comprehensive social media strategy tailored to a hotel\u2019s unique brand identity and target audience. This strategy encompasses choosing the right platforms \u2013 be it Instagram, Facebook, X, LinkedIn, or TikTok \u2013 and crafting content that resonates with the audience.<\/p>\n\n\n\n<p>\u3055\u3089\u306b\u3001\u30bd\u30fc\u30b7\u30e3\u30eb \u30e1\u30c7\u30a3\u30a2 \u30db\u30c6\u30eb \u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3057\u3001\u30ec\u30d3\u30e5\u30fc\u3084\u30b3\u30e1\u30f3\u30c8\u306b\u8fd4\u4fe1\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u3068\u4ea4\u6d41\u3057\u3066\u5fe0\u5b9f\u306a\u30aa\u30f3\u30e9\u30a4\u30f3 \u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u69cb\u7bc9\u3057\u307e\u3059\u3002\u3053\u306e\u4ea4\u6d41\u306b\u3088\u308a\u3001\u30d6\u30e9\u30f3\u30c9 \u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u304c\u5411\u4e0a\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30b2\u30b9\u30c8\u306e\u597d\u307f\u3084\u50be\u5411\u306b\u95a2\u3059\u308b\u8cb4\u91cd\u306a\u6d1e\u5bdf\u3082\u5f97\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4f01\u696d\u304c\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30db\u30c6\u30eb\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u3092\u5fc5\u8981\u3068\u3059\u308b\u7406\u7531<\/h2>\n\n\n\n<p>\u65c5\u884c\u8005\u306e\u5927\u534a\u306f\u3001\u30a4\u30f3\u30b9\u30d4\u30ec\u30fc\u30b7\u30e7\u30f3\u3084\u8a08\u753b\u306e\u305f\u3081\u306b\u30bd\u30fc\u30b7\u30e3\u30eb \u30e1\u30c7\u30a3\u30a2\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u30bd\u30fc\u30b7\u30e3\u30eb \u30e1\u30c7\u30a3\u30a2\u3067\u5f37\u529b\u306a\u5b58\u5728\u611f\u3092\u793a\u3059\u3053\u3068\u306f\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u30bd\u30fc\u30b7\u30e3\u30eb \u30e1\u30c7\u30a3\u30a2 \u30db\u30c6\u30eb \u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u4f01\u696d\u304c\u9b45\u529b\u7684\u306a\u30aa\u30f3\u30e9\u30a4\u30f3 \u30d7\u30ec\u30bc\u30f3\u30b9\u3092\u69cb\u7bc9\u3057\u3001\u7dad\u6301\u3057\u3001\u4ed6\u793e\u3068\u306f\u4e00\u7dda\u3092\u753b\u3059\u30e6\u30cb\u30fc\u30af\u306a\u4f53\u9a13\u3001\u30a2\u30e1\u30cb\u30c6\u30a3\u3001\u30b5\u30fc\u30d3\u30b9\u3092\u7d39\u4ecb\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3055\u3089\u306b\u3001\u30bd\u30fc\u30b7\u30e3\u30eb \u30e1\u30c7\u30a3\u30a2 \u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u73fe\u5728\u306e\u30b2\u30b9\u30c8\u3084\u6f5c\u5728\u7684\u306a\u30b2\u30b9\u30c8\u3068\u76f4\u63a5\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u3068\u308b\u624b\u6bb5\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u901a\u3058\u3066\u3001\u30db\u30c6\u30eb\u306f\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u4f1a\u8a71\u3092\u4ea4\u308f\u3057\u3001\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306b\u5fdc\u7b54\u3057\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3068\u7dad\u6301\u306b\u4e0d\u53ef\u6b20\u306a\u95a2\u4fc2\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>Lastly, social media hotel consulting is vital for crisis management and reputation control. In the event of negative reviews or a PR crisis, a swift and strategic response on social media is crucial. Professional <a title=\"\u30b9\u30de\u30fc\u30c8\u30db\u30c6\u30eb\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\" href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e6%97%85%e8%a1%8c-%e8%a6%b3%e5%85%89-%e3%83%9b%e3%82%b9%e3%83%94%e3%82%bf%e3%83%aa%e3%83%86%e3%82%a3-%e3%82%b3%e3%83%b3%e3%82%b5%e3%83%ab%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0\/%e3%82%b9%e3%83%9e%e3%83%bc%e3%83%88%e3%83%9b%e3%83%86%e3%83%ab%e6%8a%80%e8%a1%93%e3%82%b3%e3%83%b3%e3%82%b5%e3%83%ab%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0\/\" data-wpil-monitor-id=\"2837\">consultants can guide hotels<\/a> in managing their online reputation effectively.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30bd\u30fc\u30b7\u30e3\u30eb \u30e1\u30c7\u30a3\u30a2 \u30db\u30c6\u30eb \u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u4f55\u3067\u3059\u304b?<\/h2>\n\n\n\n<p>\u30bd\u30fc\u30b7\u30e3\u30eb \u30e1\u30c7\u30a3\u30a2 \u30db\u30c6\u30eb \u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u306b\u53d6\u308a\u7d44\u3080\u3053\u3068\u3067\u3001\u30db\u30c6\u30eb\u306f\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u306e\u5411\u4e0a\u304b\u3089\u30b2\u30b9\u30c8\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5f37\u5316\u307e\u3067\u3001\u3055\u307e\u3056\u307e\u306a\u30e1\u30ea\u30c3\u30c8\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4e3b\u306a\u30e1\u30ea\u30c3\u30c8\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u5b58\u5728\u611f\u3068\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u306e\u5411\u4e0a:<\/strong> Social media hotel consulting helps hotels craft and maintain a compelling online presence. <\/li>\n\n\n\n<li><strong>\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3:<\/strong> \u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u306f\u3001\u30c7\u30fc\u30bf\u4e3b\u5c0e\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u4f7f\u7528\u3057\u3066\u3001\u7279\u5b9a\u306e\u4eba\u53e3\u7d71\u8a08\u306b\u30ea\u30fc\u30c1\u3057\u3001\u6f5c\u5728\u7684\u306a\u30b2\u30b9\u30c8\u306e\u8208\u5473\u306b\u5408\u308f\u305b\u3066\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3057\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u6d3b\u52d5\u306e\u52b9\u679c\u3092\u6700\u5927\u5316\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u30b2\u30b9\u30c8\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5411\u4e0a:<\/strong> \u6226\u7565\u7684\u306a\u30bd\u30fc\u30b7\u30e3\u30eb \u30e1\u30c7\u30a3\u30a2\u7ba1\u7406\u3092\u901a\u3058\u3066\u3001\u30db\u30c6\u30eb\u306f\u9867\u5ba2\u3068\u76f4\u63a5\u4ea4\u6d41\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u69cb\u7bc9\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u8cb4\u91cd\u306a\u6d1e\u5bdf\u3068\u5206\u6790:<\/strong> \u30bd\u30fc\u30b7\u30e3\u30eb \u30e1\u30c7\u30a3\u30a2 \u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u5206\u6790\u3092\u901a\u3058\u3066\u30b2\u30b9\u30c8\u306e\u597d\u307f\u3084\u884c\u52d5\u306b\u95a2\u3059\u308b\u8cb4\u91cd\u306a\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u3069\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u8996\u8074\u8005\u306e\u5171\u611f\u3092\u547c\u3076\u304b\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u5e83\u7bc4\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304a\u3088\u3073\u904b\u7528\u6226\u7565\u306b\u5f79\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u76f4\u63a5\u4e88\u7d04\u306e\u5897\u52a0:<\/strong> \u30bd\u30fc\u30b7\u30e3\u30eb \u30e1\u30c7\u30a3\u30a2\u3067\u306e\u5b58\u5728\u611f\u304c\u9ad8\u3051\u308c\u3070\u3001\u30db\u30c6\u30eb\u306e Web \u30b5\u30a4\u30c8\u3078\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u5897\u52a0\u3057\u3001\u76f4\u63a5\u4e88\u7d04\u304c\u5897\u3048\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u52b9\u679c\u7684\u306a\u30bd\u30fc\u30b7\u30e3\u30eb \u30e1\u30c7\u30a3\u30a2\u6226\u7565\u306b\u3088\u308a\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u306e\u4e88\u7d04\u30b5\u30a4\u30c8\u3078\u306e\u4f9d\u5b58\u304c\u6e1b\u308a\u3001\u624b\u6570\u6599\u306e\u7bc0\u7d04\u306b\u3082\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u6210\u529f\u306e\u9375\u3068\u306a\u308b\u8981\u7d20<\/h2>\n\n\n\n<p>For social media hotel consulting to be effective, certain key success factors must be in place. These factors are critical in ensuring that the <a title=\"\u4e2d\u5c0f\u4f01\u696d\u5411\u3051\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u6226\u7565\" href=\"https:\/\/www.sisinternational.com\/ja\/%e4%b8%ad%e5%b0%8f%e4%bc%81%e6%a5%ad%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8b%e3%82%bd%e3%83%bc%e3%82%b7%e3%83%a3%e3%83%ab%e3%83%a1%e3%83%87%e3%82%a3%e3%82%a2\/\" data-wpil-monitor-id=\"2201\">social media strategy aligns with the hotel\u2019s<\/a> brand vision and resonates with its target audience and achieves desired business outcomes.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4e00\u8cab\u3057\u305f\u30d6\u30e9\u30f3\u30c9\u30e1\u30c3\u30bb\u30fc\u30b8:<\/strong> \u3059\u3079\u3066\u306e\u30bd\u30fc\u30b7\u30e3\u30eb \u30e1\u30c7\u30a3\u30a2 \u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u30db\u30c6\u30eb\u306e\u5168\u4f53\u7684\u306a\u30d6\u30e9\u30f3\u30c9 \u30e1\u30c3\u30bb\u30fc\u30b8\u3068\u4e00\u81f4\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u30c8\u30fc\u30f3\u3001\u30b9\u30bf\u30a4\u30eb\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u4e00\u8cab\u6027\u306f\u3001\u5f37\u529b\u306a\u30d6\u30e9\u30f3\u30c9 \u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u306e\u69cb\u7bc9\u306b\u5f79\u7acb\u3061\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u60f3\u8d77\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u7406\u89e3\u3059\u308b:<\/strong> \u30bf\u30fc\u30b2\u30c3\u30c8 \u30e6\u30fc\u30b6\u30fc\u306e\u597d\u307f\u3001\u884c\u52d5\u3001\u30bd\u30fc\u30b7\u30e3\u30eb \u30e1\u30c7\u30a3\u30a2\u306e\u7fd2\u6163\u3092\u6df1\u304f\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u3053\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u8208\u5473\u3084\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3059\u308b\u3068\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5927\u5e45\u306b\u5f37\u5316\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u7a4d\u6975\u7684\u306a\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u6d3b\u52d5:<\/strong> Regularly interacting with followers, responding to comments, and engaging in conversations helps build a community around the hotel\u2019s brand. <\/li>\n\n\n\n<li><strong>\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3068\u9069\u5fdc\u6027:<\/strong> \u6700\u65b0\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u5e38\u306b\u628a\u63e1\u3057\u3001\u9769\u65b0\u3092\u9032\u3093\u3067\u884c\u3046\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u30bd\u30fc\u30b7\u30e3\u30eb \u30e1\u30c7\u30a3\u30a2\u306e\u72b6\u6cc1\u306f\u5909\u5316\u306b\u5bcc\u3093\u3067\u304a\u308a\u3001\u6210\u529f\u3059\u308b\u6226\u7565\u306b\u306f\u65b0\u3057\u3044\u30a2\u30a4\u30c7\u30a2\u3092\u8a66\u3057\u3001\u5909\u5316\u306b\u9069\u5fdc\u3059\u308b\u3053\u3068\u304c\u542b\u307e\u308c\u308b\u3053\u3068\u304c\u3088\u304f\u3042\u308a\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30db\u30c6\u30eb\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u306e\u6700\u65b0\u52d5\u5411<\/h2>\n\n\n\n<p>\u30bd\u30fc\u30b7\u30e3\u30eb \u30e1\u30c7\u30a3\u30a2 \u30db\u30c6\u30eb \u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u306f\u9032\u5316\u3057\u3066\u304a\u308a\u3001\u30db\u30c6\u30eb\u304c\u7af6\u4e89\u529b\u3092\u7dad\u6301\u3057\u3001\u95a2\u9023\u6027\u3092\u4fdd\u3064\u305f\u3081\u306b\u306f\u3001\u3053\u3046\u3057\u305f\u30c8\u30ec\u30f3\u30c9\u3092\u5e38\u306b\u628a\u63e1\u3057\u3066\u304a\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u30bd\u30fc\u30b7\u30e3\u30eb \u30e1\u30c7\u30a3\u30a2 \u30db\u30c6\u30eb \u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u306e\u6700\u65b0\u30c8\u30ec\u30f3\u30c9\u3092\u3044\u304f\u3064\u304b\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u3092\u91cd\u8996:<\/strong> Hotels are increasingly using storytelling techniques on social media to create <a class=\"wpil_keyword_link\" title=\"\u5316\u7ca7\u54c1\u3067\u611f\u60c5\u7684\u306a\u3064\u306a\u304c\u308a\u3092\u7bc9\u304f\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"629\" href=\"https:\/\/www.sisinternational.com\/ja\/%e5%8c%96%e7%b2%a7%e5%93%81%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8b%e6%84%9f%e6%83%85%e7%9a%84%e3%81%aa%e3%81%a4%e3%81%aa%e3%81%8c%e3%82%8a%e3%81%ae%e6%a7%8b%e7%af%89%e3%81%a8%e7%a7%81%e3%81%9f%e3%81%a1\/\">emotional connections<\/a> with their audience. <\/li>\n\n\n\n<li><strong>\u30e6\u30fc\u30b6\u30fc\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6d3b\u7528:<\/strong> \u30b2\u30b9\u30c8\u306b\u4f53\u9a13\u3084\u5199\u771f\u306e\u5171\u6709\u3092\u4fc3\u3057\u3001\u305d\u306e\u30e6\u30fc\u30b6\u30fc\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30db\u30c6\u30eb\u306e\u30bd\u30fc\u30b7\u30e3\u30eb \u30e1\u30c7\u30a3\u30a2 \u30c1\u30e3\u30cd\u30eb\u3067\u7d39\u4ecb\u3059\u308b\u50be\u5411\u304c\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002\u672c\u7269\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u80b2\u307f\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7:<\/strong> \u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3084\u65c5\u884c\u30d6\u30ed\u30ac\u30fc\u3068\u5354\u529b\u3057\u3066\u30db\u30c6\u30eb\u3092\u5ba3\u4f1d\u3059\u308b\u3053\u3068\u306f\u3001\u5f15\u304d\u7d9a\u304d\u4eba\u6c17\u306e\u30c8\u30ec\u30f3\u30c9\u3067\u3059\u3002\u3053\u3046\u3057\u305f\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u306b\u3088\u308a\u3001\u7279\u306b\u82e5\u3044\u4e16\u4ee3\u306e\u9593\u3067\u30ea\u30fc\u30c1\u3068\u4fe1\u983c\u6027\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u30b3\u30f3\u30c6\u30f3\u30c4:<\/strong> Hotels are creating more interactive content such as polls, quizzes, and contests, to engage their audience actively. <\/li>\n\n\n\n<li><strong>\u30d3\u30b8\u30e5\u30a2\u30eb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b:<\/strong> \u8996\u899a\u7684\u306a\u8981\u7d20\u304c\u5f37\u3044 Instagram \u3084 Pinterest \u306a\u3069\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u30db\u30c6\u30eb\u306b\u3068\u3063\u3066\u307e\u3059\u307e\u3059\u91cd\u8981\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u30db\u30c6\u30eb\u306e\u7f8e\u3057\u3055\u3084\u4f53\u9a13\u3092\u7d39\u4ecb\u3059\u308b\u9ad8\u54c1\u8cea\u306e\u5199\u771f\u3084\u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u6295\u8cc7\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u4f01\u696d\u5411\u3051\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30db\u30c6\u30eb\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u306e\u6a5f\u4f1a<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30d6\u30e9\u30f3\u30c9\u9732\u51fa\u306e\u5f37\u5316:<\/strong> \u30bd\u30fc\u30b7\u30e3\u30eb \u30e1\u30c7\u30a3\u30a2 \u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u3068\u9732\u51fa\u3092\u9ad8\u3081\u308b\u6bd4\u985e\u306e\u306a\u3044\u6a5f\u4f1a\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u4e16\u754c\u4e2d\u306b\u4f55\u767e\u4e07\u4eba\u3082\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u3044\u308b\u305f\u3081\u3001\u30db\u30c6\u30eb\u306f\u5f93\u6765\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30c1\u30e3\u30cd\u30eb\u3092\u306f\u308b\u304b\u306b\u8d85\u3048\u3066\u3001\u81a8\u5927\u306a\u6570\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u30ea\u30fc\u30c1\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u9ad8\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0:<\/strong> \u5f93\u6765\u306e\u5e83\u544a\u3068\u6bd4\u8f03\u3059\u308b\u3068\u3001\u30bd\u30fc\u30b7\u30e3\u30eb \u30e1\u30c7\u30a3\u30a2 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u30b3\u30b9\u30c8\u52b9\u7387\u304c\u9ad8\u304f\u3001\u6295\u8cc7\u53ce\u76ca\u7387\u3082\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u5e83\u544a\u306f\u3001\u7279\u5b9a\u306e\u4eba\u53e3\u7d71\u8a08\u306b\u52b9\u7387\u7684\u306b\u30ea\u30fc\u30c1\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u30a6\u30a7\u30d6\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3068\u4e88\u7d04\u306e\u5897\u52a0:<\/strong> \u30bd\u30fc\u30b7\u30e3\u30eb \u30e1\u30c7\u30a3\u30a2\u3067\u306e\u5b58\u5728\u611f\u304c\u9ad8\u3051\u308c\u3070\u3001\u30db\u30c6\u30eb\u306e Web \u30b5\u30a4\u30c8\u3078\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u4fc3\u9032\u3055\u308c\u3001\u76f4\u63a5\u4e88\u7d04\u304c\u5897\u3048\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u52b9\u679c\u7684\u306a\u30bd\u30fc\u30b7\u30e3\u30eb \u30e1\u30c7\u30a3\u30a2\u6226\u7565\u306f\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u306e\u4e88\u7d04\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3078\u306e\u4f9d\u5b58\u3068\u305d\u308c\u306b\u4f34\u3046\u6599\u91d1\u3092\u6e1b\u3089\u3059\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306e\u69cb\u7bc9:<\/strong> \u30db\u30c6\u30eb\u306f\u30bd\u30fc\u30b7\u30e3\u30eb \u30e1\u30c7\u30a3\u30a2\u3092\u5229\u7528\u3057\u3066\u3001\u81ea\u793e\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u8208\u5473\u3092\u6301\u3064\u30d5\u30a9\u30ed\u30ef\u30fc\u306e\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u69cb\u7bc9\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306f\u30d6\u30e9\u30f3\u30c9 \u30a2\u30f3\u30d0\u30b5\u30c0\u30fc\u3068\u306a\u308a\u3001\u4f53\u9a13\u3092\u5171\u6709\u3057\u305f\u308a\u3001\u4ed6\u306e\u4eba\u306b\u30db\u30c6\u30eb\u3092\u52e7\u3081\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u4f01\u696d\u5411\u3051\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30db\u30c6\u30eb\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u306e\u5c06\u6765\u5c55\u671b<\/h2>\n\n\n\n<p>Here are some trends and predictions shaping the future outlook of social media hotel consulting for businesses:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4eee\u60f3\u73fe\u5b9f\u3068\u62e1\u5f35\u73fe\u5b9f\u306e\u4f53\u9a13:<\/strong> VR \u3084 AR \u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u304c\u666e\u53ca\u3059\u308b\u306b\u3064\u308c\u3001\u30db\u30c6\u30eb\u306f\u30bd\u30fc\u30b7\u30e3\u30eb \u30e1\u30c7\u30a3\u30a2\u3067\u3053\u308c\u3089\u306e\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3001\u30d0\u30fc\u30c1\u30e3\u30eb \u30c4\u30a2\u30fc\u3084\u6ca1\u5165\u578b\u4f53\u9a13\u3001\u30a2\u30e1\u30cb\u30c6\u30a3\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u3088\u308a\u9b45\u529b\u7684\u306a\u30d7\u30ec\u30d3\u30e5\u30fc\u3092\u63d0\u4f9b\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/li>\n\n\n\n<li><strong>\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u73fe:<\/strong> \u30bd\u30fc\u30b7\u30e3\u30eb 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\u30db\u30c6\u30eb\u306f\u3001\u7279\u306b\u82e5\u3044\u4e16\u4ee3\u306e\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306b\u3001\u65b0\u3057\u3044\u30bd\u30fc\u30b7\u30e3\u30eb \u30e1\u30c7\u30a3\u30a2 \u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3084\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u5e38\u306b\u628a\u63e1\u3057\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u30bd\u30fc\u30b7\u30e3\u30eb \u30e1\u30c7\u30a3\u30a2\u6226\u7565\u306b\u304a\u3044\u3066\u67d4\u8edf\u6027\u3068\u9069\u5fdc\u6027\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u304c\u9375\u3068\u306a\u308a\u307e\u3059\u3002<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>\u30bd\u30fc\u30b7\u30e3\u30eb \u30e1\u30c7\u30a3\u30a2 \u30db\u30c6\u30eb \u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u30bd\u30fc\u30b7\u30e3\u30eb \u30e1\u30c7\u30a3\u30a2 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