{"id":43804,"date":"2023-10-11T11:06:16","date_gmt":"2023-10-11T15:06:16","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=43804"},"modified":"2026-03-24T18:21:47","modified_gmt":"2026-03-24T22:21:47","slug":"%e8%b3%bc%e8%b2%b7%e6%99%82%e7%82%b9%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ja\/%e5%b0%82%e9%96%80%e7%9f%a5%e8%ad%98\/%e8%b3%bc%e8%b2%b7%e6%99%82%e7%82%b9%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/","title":{"rendered":"\u8cfc\u8cb7\u6642\u70b9\u5e02\u5834\u8abf\u67fb"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u8cfc\u8cb7\u6642\u70b9\u5e02\u5834\u8abf\u67fb<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-d05a9467\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-d05a9467\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Point-of-sale-point-of-purchase-9.jpg\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\" title=\"Point of sale point of purchase (9)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Point-of-sale-point-of-purchase-9.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Point-of-sale-point-of-purchase-9-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Point-of-sale-point-of-purchase-9-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Point-of-sale-point-of-purchase-9-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Point-of-sale-point-of-purchase-9-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u6d88\u8cbb\u8005\u306f\u3001\u81a8\u5927\u306a\u6570\u306e\u5546\u54c1\u306e\u9078\u629e\u80a2\u306b\u76f4\u9762\u3057\u305f\u77ac\u9593\u306b\u3001\u3069\u306e\u3088\u3046\u306b\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u306e\u3067\u3057\u3087\u3046\u304b\u3002\u8cfc\u5165\u6642\u70b9 (PoP) \u5e02\u5834\u8abf\u67fb\u3067\u306f\u3001\u3053\u306e\u91cd\u8981\u306a\u8981\u7d20\u3092\u6df1\u304f\u6398\u308a\u4e0b\u3052\u3001\u8ca9\u58f2\u6642\u70b9\u3067\u306e\u8cfc\u8cb7\u884c\u52d5\u3092\u5f62\u4f5c\u308b\u304d\u3063\u304b\u3051\u3084\u5f71\u97ff\u8981\u56e0\u3092\u63a2\u308a\u307e\u3059\u3002\u4f01\u696d\u304c\u5e97\u5185\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u3001\u8ca9\u4fc3\u6226\u7565\u3001\u30d1\u30c3\u30b1\u30fc\u30b8 \u30c7\u30b6\u30a4\u30f3\u306e\u6700\u9069\u5316\u306b\u52aa\u3081\u308b\u4e2d\u3001\u3053\u308c\u3089\u306e\u6c7a\u5b9a\u7684\u306a\u77ac\u9593\u306b\u751f\u3058\u308b\u529b\u5b66\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3001\u58f2\u4e0a\u3068\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5411\u4e0a\u306b\u3064\u306a\u304c\u308b\u9375\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u8cfc\u8cb7\u6642\u70b9\uff08PoP\uff09\u5e02\u5834\u8abf\u67fb\u3068\u306f\u4f55\u3067\u3059\u304b?<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/ja\/%e5%b0%82%e9%96%80%e7%9f%a5%e8%ad%98\/%e7%94%a3%e6%a5%ad\/%e8%b2%a9%e5%a3%b2%e6%99%82%e7%82%b9%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" title=\"\u8ca9\u58f2\u6642\u70b9\u5e02\u5834\u8abf\u67fb\"  data-wpil-monitor-id=\"4912\">Point of purchase market research<\/a> involves aims to understand how consumers interact with products and make buying decisions in real-time. This research is typically conducted in retail environments such as supermarkets, malls, or online platforms, where customers have direct access to products.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/ja\/%e4%b8%96%e8%ab%96%e8%aa%bf%e6%9f%bb%e3%81%a8%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" title=\"Vox Pops \u5e02\u5834\u8abf\u67fb\"  data-wpil-monitor-id=\"4316\">PoP market research<\/a> also helps in optimizing the customer&#8217;s purchasing experience. By studying consumer behavior at the point of purchase, companies can make informed decisions about product placement, pricing strategies, and marketing campaigns.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u8cfc\u8cb7\u6642\u70b9\u5e02\u5834\u8abf\u67fb\u306e\u91cd\u8981\u6027<\/h2>\n\n\n\n<p>PoP \u5e02\u5834\u8abf\u67fb\u306f\u3001\u3042\u3089\u3086\u308b\u696d\u754c\u306e\u4f01\u696d\u306b\u3068\u3063\u3066\u6975\u3081\u3066\u91cd\u8981\u3067\u3059\u3002\u305d\u306e\u4e3b\u306a\u7406\u7531\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u7406\u89e3 <\/strong><a href=\"https:\/\/www.sisinternational.com\/ja\/%e9%9f%93%e5%9b%bd%e3%83%9d%e3%83%83%e3%83%97%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb-k%e3%83%9d%e3%83%83%e3%83%97\/\" title=\"\u97d3\u56fd\u30dd\u30c3\u30d7\u5e02\u5834\u8abf\u67fb | K-pop\"  data-wpil-monitor-id=\"2638\">Consumer Behavior: By conducting PoP market research<\/a>, businesses gain valuable insights into consumer behavior patterns. They can identify the factors that impact purchasing decisions such as price sensitivity, brand loyalty, product features, and packaging. This understanding enables companies to align their marketing strategies and product offerings accordingly, resulting in higher customer satisfaction and increased sales.<\/li>\n\n\n\n<li><strong>\u5546\u54c1\u306e\u914d\u7f6e\u306e\u6700\u9069\u5316:<\/strong> \u6226\u7565\u7684\u306a\u5546\u54c1\u914d\u7f6e\u306f\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u6c7a\u5b9a\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u4e0a\u3067\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002 \u8cfc\u8cb7\u6642\u70b9\u306e\u5e02\u5834\u8abf\u67fb\u306f\u3001\u4f01\u696d\u304c\u5e97\u8217\u3084 Web \u30b5\u30a4\u30c8\u5185\u3067\u5546\u54c1\u3092\u5c55\u793a\u3059\u308b\u306e\u306b\u6700\u3082\u52b9\u679c\u7684\u306a\u5834\u6240\u3092\u6c7a\u5b9a\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002 \u6b69\u884c\u30d1\u30bf\u30fc\u30f3\u3001\u9867\u5ba2\u306e\u597d\u307f\u3001\u304a\u3088\u3073\u8ca9\u58f2\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u5546\u54c1\u306e\u914d\u7f6e\u3092\u6700\u9069\u5316\u3057\u3001\u8996\u8a8d\u6027\u3092\u6700\u5927\u9650\u306b\u9ad8\u3081\u3001\u8cfc\u5165\u306e\u53ef\u80fd\u6027\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u9867\u5ba2\u4f53\u9a13\u306e\u5411\u4e0a:<\/strong> \u8cfc\u5165\u6642\u70b9\u3067\u306e\u6d88\u8cbb\u8005\u884c\u52d5\u3092\u7814\u7a76\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u9867\u5ba2\u4f53\u9a13\u306b\u304a\u3051\u308b\u554f\u984c\u70b9\u3084\u6539\u5584\u3059\u3079\u304d\u9818\u57df\u3092\u7279\u5b9a\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u6d1e\u5bdf\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u5e97\u8217\u30ec\u30a4\u30a2\u30a6\u30c8\u3001\u88fd\u54c1\u306e\u54c1\u63c3\u3048\u3001\u30b9\u30bf\u30c3\u30d5\u306e\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u3001\u9867\u5ba2\u30b5\u30fc\u30d3\u30b9\u306e\u5411\u4e0a\u306b\u3064\u3044\u3066\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u6c7a\u5b9a\u3092\u4e0b\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u4fa1\u683c\u6226\u7565\u306e\u901a\u77e5:<\/strong> \u8cfc\u8cb7\u6642\u70b9\u306e\u5e02\u5834\u8abf\u67fb\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u9867\u5ba2\u304c\u3055\u307e\u3056\u307e\u306a\u4fa1\u683c\u5e2f\u306b\u5bfe\u3057\u3066\u3069\u306e\u3088\u3046\u306b\u8a8d\u8b58\u3057\u3001\u53cd\u5fdc\u3059\u308b\u304b\u306b\u3064\u3044\u3066\u306e\u6d1e\u5bdf\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4fa1\u683c\u306b\u5bfe\u3059\u308b\u611f\u5ea6\u3001\u7af6\u5408\u4ed6\u793e\u306e\u4fa1\u683c\u8a2d\u5b9a\u3001\u9867\u5ba2\u306e\u597d\u307f\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u5e02\u5834\u3067\u306e\u7af6\u4e89\u529b\u3092\u7dad\u6301\u3057\u306a\u304c\u3089\u53ce\u76ca\u6027\u3092\u6700\u5927\u5316\u3059\u308b\u52b9\u679c\u7684\u306a\u4fa1\u683c\u8a2d\u5b9a\u6226\u7565\u3092\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u8cfc\u8cb7\u6642\u70b9\u5e02\u5834\u8abf\u67fb\u306e\u30e1\u30ea\u30c3\u30c8<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-f87f009f\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-f87f009f\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Point-of-sale-point-of-purchase-6.jpg\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\" title=\"Point of sale point of purchase (6)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Point-of-sale-point-of-purchase-6.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Point-of-sale-point-of-purchase-6-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Point-of-sale-point-of-purchase-6-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Point-of-sale-point-of-purchase-6-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Point-of-sale-point-of-purchase-6-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>PoP \u5e02\u5834\u8abf\u67fb\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u306b\u3088\u308b\u30e1\u30ea\u30c3\u30c8\u306f\u591a\u5c90\u306b\u308f\u305f\u308a\u307e\u3059\u3002\u4f01\u696d\u304c\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u4e3b\u306a\u5229\u70b9\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u610f\u601d\u6c7a\u5b9a\u306e\u6539\u5584:<\/strong> POS \u5e02\u5834\u8abf\u67fb\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u88fd\u54c1\u958b\u767a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3001\u4fa1\u683c\u6226\u7565\u3001\u5e97\u8217\u30ec\u30a4\u30a2\u30a6\u30c8\u306b\u95a2\u3057\u3066\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u30ea\u30bd\u30fc\u30b9\u5272\u308a\u5f53\u3066\u304c\u53ef\u80fd\u306b\u306a\u308a\u3001\u5e02\u5834\u3067\u6210\u529f\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u7af6\u4e89\u4e0a\u306e\u512a\u4f4d\u6027\uff1a<\/strong> \u8cfc\u5165\u6642\u70b9\u3067\u306e\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u3068\u597d\u307f\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u7af6\u4e89\u4e0a\u306e\u512a\u4f4d\u6027\u3092\u7372\u5f97\u3067\u304d\u307e\u3059\u3002\u9867\u5ba2\u306e\u6d1e\u5bdf\u306b\u57fa\u3065\u3044\u3066\u63d0\u4f9b\u5185\u5bb9\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u7af6\u5408\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u3092\u56f3\u308a\u3001\u3088\u308a\u591a\u304f\u306e\u9867\u5ba2\u3092\u5f15\u304d\u4ed8\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u58f2\u4e0a\u5897\u52a0:<\/strong> \u8cfc\u5165\u6642\u70b9\u306e\u5e02\u5834\u8abf\u67fb\u7d50\u679c\u306b\u57fa\u3065\u3044\u3066\u5546\u54c1\u306e\u914d\u7f6e\u3001\u4fa1\u683c\u8a2d\u5b9a\u3001\u9867\u5ba2\u4f53\u9a13\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u58f2\u4e0a\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u53ef\u8996\u6027\u306e\u5411\u4e0a\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3001\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u8cfc\u5165\u30d7\u30ed\u30bb\u30b9\u306f\u3059\u3079\u3066\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5411\u4e0a\u3068\u53ce\u76ca\u306e\u5897\u52a0\u306b\u8ca2\u732e\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u9867\u5ba2\u6e80\u8db3\u5ea6\u3068\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3:<\/strong> \u4f01\u696d\u304c\u9867\u5ba2\u306e\u597d\u307f\u306b\u5408\u308f\u305b\u3066\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8abf\u6574\u3057\u3001\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u3068\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3068\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002PoP \u5e02\u5834\u8abf\u67fb\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u9867\u5ba2\u306e\u671f\u5f85\u3092\u3088\u308a\u6df1\u304f\u7406\u89e3\u3057\u3001\u52b9\u679c\u7684\u306b\u6e80\u305f\u3059\u3053\u3068\u304c\u3067\u304d\u3001\u9577\u671f\u7684\u306a\u9867\u5ba2\u95a2\u4fc2\u3092\u7bc9\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u8cfc\u8cb7\u6642\u70b9\u5e02\u5834\u8abf\u67fb\u306b\u304a\u3051\u308b\u73fe\u5728\u306e\u50be\u5411\u3068\u9069\u7528\u6280\u8853<\/h2>\n\n\n\n<p>\u8cfc\u5165\u6642\u70b9\u5e02\u5834\u8abf\u67fb\u306e\u5206\u91ce\u306f\u3001\u6280\u8853\u306e\u9032\u6b69\u3068\u6d88\u8cbb\u8005\u884c\u52d5\u306e\u5909\u5316\u306b\u3088\u3063\u3066\u7d99\u7d9a\u7684\u306b\u9032\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u8cfc\u5165\u6642\u70b9\u5e02\u5834\u8abf\u67fb\u306b\u9069\u7528\u3055\u308c\u3066\u3044\u308b\u73fe\u5728\u306e\u50be\u5411\u3068\u6280\u8853\u3092\u3044\u304f\u3064\u304b\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4eba\u5de5\u77e5\u80fd\uff08AI\uff09\u3068\u6a5f\u68b0\u5b66\u7fd2\uff1a<\/strong> AI \u3068\u6a5f\u68b0\u5b66\u7fd2\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306f\u3001PoP \u5e02\u5834\u8abf\u67fb\u4e2d\u306b\u53ce\u96c6\u3055\u308c\u305f\u5927\u898f\u6a21\u306a\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u3092\u5206\u6790\u3059\u308b\u305f\u3081\u306b\u307e\u3059\u307e\u3059\u6d3b\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306f\u3001\u6d88\u8cbb\u8005\u884c\u52d5\u306e\u30d1\u30bf\u30fc\u30f3\u3068\u50be\u5411\u3092\u7279\u5b9a\u3067\u304d\u308b\u305f\u3081\u3001\u4f01\u696d\u306f\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002AI \u642d\u8f09\u306e\u30c1\u30e3\u30c3\u30c8\u30dc\u30c3\u30c8\u3068\u4eee\u60f3\u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\u306f\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u63a8\u5968\u4e8b\u9805\u3068\u30b5\u30dd\u30fc\u30c8\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u4f53\u9a13\u3082\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u62e1\u5f35\u73fe\u5b9f (AR) \u3068\u4eee\u60f3\u73fe\u5b9f (VR):<\/strong> AR \u304a\u3088\u3073 VR \u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306f\u3001\u6d88\u8cbb\u8005\u304c\u88fd\u54c1\u3068\u95a2\u308f\u308b\u65b9\u6cd5\u3092\u5909\u9769\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u6ca1\u5165\u578b\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u3092\u751f\u307f\u51fa\u3057\u3001\u9867\u5ba2\u304c\u88fd\u54c1\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u8996\u899a\u5316\u3057\u3001\u3088\u308a\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u8cfc\u5165\u6c7a\u5b9a\u3092\u4e0b\u305b\u308b\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002AR \u3068 VR \u306f\u3001\u4eee\u60f3\u5e97\u8217\u306e\u30b7\u30df\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u3084\u3055\u307e\u3056\u307e\u306a\u5e97\u8217\u30ec\u30a4\u30a2\u30a6\u30c8\u306e\u30c6\u30b9\u30c8\u3092\u884c\u3046\u6a5f\u4f1a\u3082\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u30bd\u30fc\u30b7\u30e3\u30eb \u30e1\u30c7\u30a3\u30a2 \u30ea\u30b9\u30cb\u30f3\u30b0\u3068\u611f\u60c5\u5206\u6790:<\/strong> Social media platforms provide a wealth of data for PoP <a href=\"https:\/\/www.sisinternational.com\/ja\/%e5%b0%82%e9%96%80%e7%9f%a5%e8%ad%98\/%e9%9f%b3%e6%a5%bd%e3%80%81%e6%98%a0%e7%94%bb%e3%80%81%e3%83%a1%e3%83%87%e3%82%a3%e3%82%a2%e3%83%a9%e3%82%a4%e3%82%bb%e3%83%b3%e3%82%b9%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" title=\"\u97f3\u697d\u6620\u753b\u304a\u3088\u3073\u30e1\u30c7\u30a3\u30a2\u30e9\u30a4\u30bb\u30f3\u30b9\u5e02\u5834\u8abf\u67fb\"  data-wpil-monitor-id=\"11438\">market<\/a> research. By monitoring social media conversations and analyzing sentiment, businesses can understand consumer perceptions, preferences, and trends. This information can be used to tailor marketing campaigns, improve product offerings, and address customer concerns promptly.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u4f01\u696d\u5411\u3051\u8cfc\u8cb7\u6642\u70b9\u5e02\u5834\u8abf\u67fb\u306e\u6a5f\u4f1a<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-a42abbd1\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-a42abbd1\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Point-of-sale-point-of-purchase-1.jpg\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\" title=\"Point of sale point of purchase (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Point-of-sale-point-of-purchase-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Point-of-sale-point-of-purchase-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Point-of-sale-point-of-purchase-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Point-of-sale-point-of-purchase-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Point-of-sale-point-of-purchase-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u9032\u5316\u3059\u308b POS \u5e02\u5834\u8abf\u67fb\u306e\u72b6\u6cc1\u306f\u3001\u4f01\u696d\u306b\u3055\u307e\u3056\u307e\u306a\u6a5f\u4f1a\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u3002\u4f01\u696d\u304c POS \u5e02\u5834\u8abf\u67fb\u3092\u6d3b\u7528\u3067\u304d\u308b\u4e3b\u306a\u5206\u91ce\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3068\u30ab\u30b9\u30bf\u30de\u30a4\u30ba:<\/strong> PoP \u5e02\u5834\u8abf\u67fb\u3092\u901a\u3058\u3066\u500b\u3005\u306e\u9867\u5ba2\u306e\u597d\u307f\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u88fd\u54c1\u306e\u63a8\u5968\u3092\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u9867\u5ba2\u4f53\u9a13\u304c\u5411\u4e0a\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3084\u30ea\u30d4\u30fc\u30c8\u30d3\u30b8\u30cd\u30b9\u306e\u53ef\u80fd\u6027\u3082\u9ad8\u307e\u308a\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u7d71\u5408:<\/strong> \u30aa\u30f3\u30e9\u30a4\u30f3 \u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u306e\u5897\u52a0\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u30aa\u30d5\u30e9\u30a4\u30f3 \u30c1\u30e3\u30cd\u30eb\u3068\u30aa\u30f3\u30e9\u30a4\u30f3 \u30c1\u30e3\u30cd\u30eb\u3092\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u7d71\u5408\u3059\u308b\u6a5f\u4f1a\u3092\u5f97\u3066\u3044\u307e\u3059\u3002PoP \u5e02\u5834\u8abf\u67fb\u306b\u3088\u308a\u3001\u3055\u307e\u3056\u307e\u306a\u30c1\u30e3\u30cd\u30eb\u306b\u308f\u305f\u308b\u9867\u5ba2\u884c\u52d5\u306b\u95a2\u3059\u308b\u6d1e\u5bdf\u304c\u5f97\u3089\u308c\u3001\u4f01\u696d\u306f\u4e00\u8cab\u6027\u306e\u3042\u308b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u3092\u751f\u307f\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u5c0f\u58f2\u696d\u8005\u3068\u306e\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3:<\/strong> \u5c0f\u58f2\u696d\u8005\u3068\u5354\u529b\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u8cb4\u91cd\u306a\u30c7\u30fc\u30bf\u3084\u6d1e\u5bdf\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u5c0f\u58f2\u696d\u8005\u3068\u7dca\u5bc6\u306b\u9023\u643a\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u9867\u5ba2\u306e\u884c\u52d5\u306b\u95a2\u3059\u308b\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u3001\u65b0\u3057\u3044\u88fd\u54c1\u30b3\u30f3\u30bb\u30d7\u30c8\u3092\u30c6\u30b9\u30c8\u3057\u3001\u88fd\u54c1\u306e\u914d\u7f6e\u6226\u7565\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5f37\u5316:<\/strong> \u8cfc\u8cb7\u6642\u70b9\u306e\u5e02\u5834\u8abf\u67fb\u306f\u3001\u4f01\u696d\u304c\u8cfc\u8cb7\u6642\u70b9\u3067\u9867\u5ba2\u3068\u7a4d\u6975\u7684\u306b\u95a2\u308f\u308b\u6a5f\u4f1a\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u30e2\u30d0\u30a4\u30eb \u30a2\u30d7\u30ea\u3001AR\u3001VR \u306a\u3069\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u9867\u5ba2\u3092\u9b45\u4e86\u3057\u3001\u58f2\u4e0a\u3092\u4f38\u3070\u3059\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u3067\u6ca1\u5165\u611f\u306e\u3042\u308b\u4f53\u9a13\u3092\u751f\u307f\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u8cfc\u8cb7\u6642\u70b9\u5e02\u5834\u8abf\u67fb\u306e\u5c06\u6765\u5c55\u671b<\/h2>\n\n\n\n<p>\u8cfc\u8cb7\u6642\u70b9\u5e02\u5834\u8abf\u67fb\u306e\u5c06\u6765\u306f\u3001\u305d\u306e\u8ecc\u9053\u3092\u5f62\u6210\u3059\u308b\u3044\u304f\u3064\u304b\u306e\u30c8\u30ec\u30f3\u30c9\u3068\u3001\u3053\u306e\u8abf\u67fb\u3092\u5f37\u5316\u3059\u308b\u65b0\u3057\u3044\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306b\u3088\u308a\u6709\u671b\u3067\u3042\u308b\u3068\u601d\u308f\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30e2\u30ce\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8 (IoT) \u7d71\u5408:<\/strong> IoT \u30c7\u30d0\u30a4\u30b9\u3092\u5c0f\u58f2\u74b0\u5883\u306b\u7d71\u5408\u3059\u308b\u3068\u3001\u4f01\u696d\u306f\u9867\u5ba2\u306e\u884c\u52d5\u306b\u95a2\u3059\u308b\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0 \u30c7\u30fc\u30bf\u3092\u5165\u624b\u3067\u304d\u307e\u3059\u3002\u30b9\u30de\u30fc\u30c8 \u30b7\u30a7\u30eb\u30d5\u3001\u30d3\u30fc\u30b3\u30f3\u3001RFID \u30bf\u30b0\u306f\u3001\u88fd\u54c1\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3067\u304d\u308b\u305f\u3081\u3001\u4f01\u696d\u306f\u88fd\u54c1\u306e\u914d\u7f6e\u3092\u6700\u9069\u5316\u3057\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u5206\u6790:<\/strong> \u751f\u6210\u3055\u308c\u308b\u30c7\u30fc\u30bf\u306e\u91cf\u304c\u5897\u3048\u7d9a\u3051\u308b\u306b\u3064\u308c\u3066\u3001\u4f01\u696d\u306f\u8cb4\u91cd\u306a\u6d1e\u5bdf\u3092\u5f97\u308b\u305f\u3081\u306b\u9ad8\u5ea6\u306a\u5206\u6790\u30c4\u30fc\u30eb\u306b\u983c\u308b\u3088\u3046\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u5206\u6790\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u96a0\u308c\u305f\u30d1\u30bf\u30fc\u30f3\u3084\u76f8\u95a2\u95a2\u4fc2\u3092\u7279\u5b9a\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u3088\u308a\u6b63\u78ba\u306a\u4e88\u6e2c\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u97f3\u58f0\u8d77\u52d5\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0:<\/strong> Voice-activated assistants are gaining popularity. Businesses will need to adapt their PoP market research <a href=\"https:\/\/www.sisinternational.com\/ja\/%e6%b6%88%e8%b2%bb%e8%80%85%e3%81%ae%e8%b3%bc%e8%b2%b7%e8%a1%8c%e5%8b%95%e3%81%ab%e9%96%93%e6%8e%a5%e7%9a%84%e3%81%ab%e5%bd%b1%e9%9f%bf%e3%82%92%e4%b8%8e%e3%81%88%e3%82%8b%e8%a4%87%e6%95%b0%e3%81%ae\/\" title=\"\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u884c\u52d5\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u8907\u6570\u306e\u8981\u56e0\"  data-wpil-monitor-id=\"2264\">strategies<\/a> to understand how voice-activated shopping influences consumer behavior and preferences.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>\u8cfc\u8cb7\u6642\u70b9\u306e\u5e02\u5834\u8abf\u67fb\u3067\u306f\u3001\u6d88\u8cbb\u8005\u304c\u3069\u306e\u3088\u3046\u306b\u88fd\u54c1\u3068\u95a2\u308f\u308a\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u8cfc\u5165\u306e\u6c7a\u5b9a\u3092\u4e0b\u3059\u306e\u304b\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3092\u76ee\u6307\u3057\u307e\u3059\u3002<\/p>","protected":false},"author":1,"featured_media":64429,"parent":14514,"menu_order":397,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-43804","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/43804","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/comments?post=43804"}],"version-history":[{"count":8,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/43804\/revisions"}],"predecessor-version":[{"id":85024,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/43804\/revisions\/85024"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media\/64429"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media?parent=43804"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}