{"id":43800,"date":"2023-10-11T10:58:42","date_gmt":"2023-10-11T14:58:42","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=43800"},"modified":"2026-01-26T17:22:30","modified_gmt":"2026-01-26T22:22:30","slug":"%e3%83%97%e3%83%a9%e3%83%b3%e3%82%aa%e3%82%b0%e3%83%a9%e3%83%a0%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ja\/%e5%b0%82%e9%96%80%e7%9f%a5%e8%ad%98\/%e3%83%97%e3%83%a9%e3%83%b3%e3%82%aa%e3%82%b0%e3%83%a9%e3%83%a0%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/","title":{"rendered":"\u30d7\u30e9\u30ce\u30b0\u30e9\u30e0\u5e02\u5834\u8abf\u67fb"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u30d7\u30e9\u30ce\u30b0\u30e9\u30e0\u5e02\u5834\u8abf\u67fb<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-adce11dd\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-adce11dd\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Planogram-2.jpg\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\" title=\"Planogram (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Planogram-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Planogram-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Planogram-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Planogram-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Planogram-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u4eca\u65e5\u306e\u7af6\u4e89\u306e\u6fc0\u3057\u3044\u5c0f\u58f2\u696d\u754c\u3067\u306f\u3001\u4f01\u696d\u306f\u5e97\u8217\u30ec\u30a4\u30a2\u30a6\u30c8\u3092\u6700\u9069\u5316\u3057\u3001\u58f2\u4e0a\u3092\u6700\u5927\u5316\u3059\u308b\u65b9\u6cd5\u3092\u6c42\u3081\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002\u3053\u3053\u3067\u3001\u30d7\u30e9\u30ce\u30b0\u30e9\u30e0\u5e02\u5834\u8abf\u67fb\u304c\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002\u30d7\u30e9\u30ce\u30b0\u30e9\u30e0\u5e02\u5834\u8abf\u67fb\u306f\u3001\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u3001\u5e02\u5834\u52d5\u5411\u3001\u88fd\u54c1\u306e\u914d\u7f6e\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u304c\u52b9\u679c\u7684\u306a\u30d3\u30b8\u30e5\u30a2\u30eb \u30de\u30fc\u30c1\u30e3\u30f3\u30c0\u30a4\u30b8\u30f3\u30b0\u6226\u7565\u3092\u4f5c\u6210\u3057\u3001ROI \u3092\u5411\u4e0a\u3055\u305b\u3001\u65b0\u3057\u3044\u6a5f\u4f1a\u3084\u30c8\u30ec\u30f3\u30c9\u3092\u6a21\u7d22\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30d7\u30e9\u30ce\u30b0\u30e9\u30e0\u5e02\u5834\u8abf\u67fb\u3068\u306f\u4f55\u3067\u3059\u304b?<\/h2>\n\n\n\n<p>Planogram market research is a systematic process of analyzing the placement and arrangement of products within a retail space. It involves <a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%ab%e3%83%90%e3%83%ac%e3%83%83%e3%82%b8\/%e3%83%a8%e3%83%bc%e3%83%ad%e3%83%83%e3%83%91\/%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb-%e3%83%aa%e3%83%90%e3%83%97%e3%83%bc%e3%83%ab-%e8%8b%b1%e5%9b%bd\/\" title=\"\u30ea\u30d0\u30d7\u30fc\u30eb\u3067\u306e\u5e02\u5834\u8abf\u67fb | \u82f1\u56fd\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\u3068\u30c7\u30fc\u30bf\u53ce\u96c6\"  data-wpil-monitor-id=\"9760\">collecting and analyzing data<\/a> on consumer behavior, sales patterns, and market trends to create visually appealing and efficient store layouts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u3069\u3046\u3057\u3066\u305d\u308c\u304c\u91cd\u8981\u3067\u3059\u304b\uff1f<\/h3>\n\n\n\n<p>Planogram market research is of paramount importance for retailers as it directly impacts sales and customer satisfaction. By analyzing consumer behavior and sales data, <a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e3%83%96%e3%83%a9%e3%83%b3%e3%83%87%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%a8%e9%a1%a7%e5%ae%a2%e8%aa%bf%e6%9f%bb%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e5%b0%8f%e5%a3%b2%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" title=\"\u5c0f\u58f2\u5e02\u5834\u8abf\u67fb | \u5e97\u5185\u5e02\u5834\u8abf\u67fb\"  data-wpil-monitor-id=\"9756\">market research helps retailers<\/a> determine the most effective placement of products within their stores. This ensures that popular and high-margin items are prominently displayed, increasing the chances of customer engagement and purchase.<\/p>\n\n\n\n<p>Furthermore, a well-designed planogram <a href=\"https:\/\/www.sisinternational.com\/ja\/qualitative-research-to-enhance-customer-experience\/\" title=\"Qualitative Research to Enhance Customer Experience\"  data-wpil-monitor-id=\"9759\">enhances the overall shopping experience for customers<\/a>. It helps them easily navigate the store, locate desired products, and discover new items. It leads to increased sales and profitability because of strategically placing products in high-traffic areas and optimizing shelf space.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30d7\u30e9\u30ce\u30b0\u30e9\u30e0\u5e02\u5834\u8abf\u67fb\u306e\u30e1\u30ea\u30c3\u30c8<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-cd181c39\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-cd181c39\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Planogram-3.jpg\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\" title=\"Planogram (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Planogram-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Planogram-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Planogram-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Planogram-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Planogram-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Implementing this <a href=\"https:\/\/www.sisinternational.com\/ja\/%e5%b0%82%e9%96%80%e7%9f%a5%e8%ad%98\/%e7%b5%8c%e9%a8%93%e3%81%ae%e5%b1%a5%e6%ad%b4%e6%9b%b8\/%e5%b0%8f%e5%a3%b2%e6%a5%ad%e7%95%8c%e3%81%a7%e3%81%ae%e7%b5%8c%e9%a8%93%e3%81%ae%e5%b1%a5%e6%ad%b4%e6%9b%b8\/\" title=\"\u5c0f\u58f2\u5e02\u5834\u8abf\u67fb\u4f1a\u793e\"  data-wpil-monitor-id=\"9757\">market research offers several benefits for retailers<\/a>. Here are some key advantages:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u88fd\u54c1\u306e\u53ef\u8996\u6027\u306e\u5411\u4e0a:<\/strong> \u9069\u5207\u306b\u5b9f\u884c\u3055\u308c\u305f\u30d7\u30e9\u30ce\u30b0\u30e9\u30e0\u306b\u3088\u308a\u3001\u5546\u54c1\u304c\u8996\u899a\u7684\u306b\u9b45\u529b\u7684\u3067\u30a2\u30af\u30bb\u30b9\u3057\u3084\u3059\u3044\u65b9\u6cd5\u3067\u5c55\u793a\u3055\u308c\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u5546\u54c1\u306e\u8996\u8a8d\u6027\u304c\u5411\u4e0a\u3057\u3001\u8cb7\u3044\u7269\u5ba2\u306e\u6ce8\u76ee\u3092\u96c6\u3081\u3001\u58f2\u4e0a\u3092\u4f38\u3070\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u6700\u9069\u5316\u3055\u308c\u305f\u68da\u30b9\u30da\u30fc\u30b9:<\/strong> \u5c0f\u58f2\u696d\u8005\u304c\u68da\u30b9\u30da\u30fc\u30b9\u3092\u6700\u3082\u52b9\u7387\u7684\u306b\u4f7f\u7528\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u6d88\u8cbb\u8005\u306e\u9700\u8981\u3068\u8ca9\u58f2\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u5546\u54c1\u3092\u6574\u7406\u3059\u308b\u3053\u3068\u3067\u3001\u5c0f\u58f2\u696d\u8005\u306f\u68da\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3057\u3001\u4e71\u96d1\u3055\u3092\u6e1b\u3089\u3057\u3001\u6574\u7406\u3055\u308c\u305f\u6e05\u6f54\u306a\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u74b0\u5883\u3092\u4f5c\u308a\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u30af\u30ed\u30b9\u30bb\u30eb\u3068\u30a2\u30c3\u30d7\u30bb\u30eb\u306e\u6a5f\u4f1a\u306e\u5897\u52a0:<\/strong> Planograms enable <a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e3%83%96%e3%83%a9%e3%83%b3%e3%83%87%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%a8%e9%a1%a7%e5%ae%a2%e8%aa%bf%e6%9f%bb%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e8%a3%bd%e5%93%81%e3%83%86%e3%82%b9%e3%83%88-%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/%e3%83%8b%e3%83%a5%e3%83%bc%e3%83%a8%e3%83%bc%e3%82%af%e3%81%a8%e3%83%ad%e3%82%b5%e3%83%b3%e3%82%bc%e3%83%ab%e3%82%b9%e3%81%ae%e5%b0%8f%e5%a3%b2%e8%a3%bd%e5%93%81%e3%83%86%e3%82%b9%e3%83%88\/\" title=\"\u30ed\u30b5\u30f3\u30bc\u30eb\u30b9\u3088\u308a\u3082\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u3067\u5c0f\u58f2\u88fd\u54c1\u30c6\u30b9\u30c8\u3092\u884c\u3046\u5229\u70b9\"  data-wpil-monitor-id=\"9762\">retailers to strategically place related products<\/a> in proximity, encouraging cross-selling and upselling opportunities. For example, placing chips and dips together can prompt customers to purchase both items, thereby increasing the average transaction value.<\/li>\n\n\n\n<li><strong>\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u610f\u601d\u6c7a\u5b9a:<\/strong> \u3053\u308c <a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e5%ae%9a%e6%80%a7%e7%9a%84%e5%ae%9a%e9%87%8f%e7%9a%84%e7%a0%94%e7%a9%b6%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e3%83%81%e3%83%a3%e3%82%a4%e3%83%89%e5%88%86%e6%9e%90%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" title=\"CHAID\u5206\u6790\u5e02\u5834\u8abf\u67fb\"  data-wpil-monitor-id=\"9758\">market research is driven by data analysis<\/a>. By leveraging sales data, consumer behavior insights, and market trends, retailers can make informed decisions regarding product assortment, pricing, and promotional strategies.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u30d7\u30e9\u30ce\u30b0\u30e9\u30e0\u5e02\u5834\u8abf\u67fb\u306b\u304a\u3051\u308b\u73fe\u5728\u306e\u50be\u5411\u3068\u9069\u7528\u6280\u8853<\/h2>\n\n\n\n<p>\u30d7\u30e9\u30ce\u30b0\u30e9\u30e0\u5e02\u5834\u8abf\u67fb\u306e\u4e16\u754c\u306f\u3001\u6280\u8853\u306e\u9032\u6b69\u3068\u6d88\u8cbb\u8005\u306e\u55dc\u597d\u306e\u5909\u5316\u306b\u3088\u3063\u3066\u5e38\u306b\u9032\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u5206\u91ce\u3092\u5f62\u6210\u3057\u3066\u3044\u308b\u73fe\u5728\u306e\u30c8\u30ec\u30f3\u30c9\u3068\u6280\u8853\u3092\u3044\u304f\u3064\u304b\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4eee\u60f3\u73fe\u5b9f (VR) \u3068\u62e1\u5f35\u73fe\u5b9f (AR):<\/strong> VR \u304a\u3088\u3073 AR \u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306b\u3088\u308a\u3001\u5c0f\u58f2\u696d\u8005\u306f\u5e97\u8217\u30ec\u30a4\u30a2\u30a6\u30c8\u3092\u30b7\u30df\u30e5\u30ec\u30fc\u30c8\u3057\u3001\u5b9f\u88c5\u524d\u306b\u8a08\u753b\u56f3\u3092\u8996\u899a\u5316\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5e97\u8217\u3092\u7269\u7406\u7684\u306b\u518d\u914d\u7f6e\u3059\u308b\u3053\u3068\u306a\u304f\u3001\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3044\u3001\u3055\u307e\u3056\u307e\u306a\u30b7\u30ca\u30ea\u30aa\u3092\u30c6\u30b9\u30c8\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u30d2\u30fc\u30c8\u30de\u30c3\u30d4\u30f3\u30b0:<\/strong> \u30d2\u30fc\u30c8 \u30de\u30c3\u30d4\u30f3\u30b0 \u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306f\u3001\u30bb\u30f3\u30b5\u30fc\u3068\u30ab\u30e1\u30e9\u3092\u4f7f\u7528\u3057\u3066\u5e97\u8217\u5185\u306e\u9867\u5ba2\u306e\u52d5\u304d\u3092\u8ffd\u8de1\u3057\u307e\u3059\u3002\u3053\u306e\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u5c0f\u58f2\u696d\u8005\u306f\u4eba\u901a\u308a\u306e\u591a\u3044\u30a8\u30ea\u30a2\u3092\u7279\u5b9a\u3057\u3001\u305d\u308c\u306b\u5fdc\u3058\u3066\u30d7\u30e9\u30f3\u30b0\u30e9\u30e0\u3092\u6700\u9069\u5316\u3057\u3066\u3001\u4e3b\u8981\u88fd\u54c1\u306e\u9732\u51fa\u3092\u6700\u5927\u9650\u306b\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3:<\/strong> \u30d7\u30e9\u30f3\u30aa\u30b0\u30e9\u30e0\u306e\u5b9f\u884c\u3092\u652f\u63f4\u3059\u308b\u305f\u3081\u306b\u3001\u30e2\u30d0\u30a4\u30eb \u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u307e\u3059\u307e\u3059\u4f7f\u7528\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u5c0f\u58f2\u5e97\u306e\u5f93\u696d\u54e1\u306f\u3001\u30e2\u30d0\u30a4\u30eb \u30a2\u30d7\u30ea\u3092\u901a\u3058\u3066\u30d7\u30e9\u30f3\u30aa\u30b0\u30e9\u30e0\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u66f4\u65b0\u3092\u53d7\u4fe1\u3057\u3001\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u3092\u5831\u544a\u3067\u304d\u308b\u305f\u3081\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3068\u52b9\u7387\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u4eba\u5de5\u77e5\u80fd\uff08AI\uff09\uff1a<\/strong> AI \u3092\u6d3b\u7528\u3057\u305f\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306f\u3001\u8ca9\u58f2\u30c7\u30fc\u30bf\u3001\u6d88\u8cbb\u8005\u884c\u52d5\u3001\u5e02\u5834\u52d5\u5411\u306e\u5206\u6790\u306b\u4f7f\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5c0f\u58f2\u696d\u8005\u306f\u30d1\u30bf\u30fc\u30f3\u3092\u7279\u5b9a\u3057\u3001\u30d7\u30e9\u30f3\u30aa\u30b0\u30e9\u30e0\u3092\u4f5c\u6210\u3059\u308b\u969b\u306b\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30d7\u30e9\u30f3\u30b0\u30e9\u30e0:<\/strong> Traditional planograms were static and rarely changed. However, with the advent of technology, dynamic planograms are gaining traction. These planograms can be easily updated and modified based on real-time data, <a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e6%88%a6%e7%95%a5%e3%82%b3%e3%83%b3%e3%82%b5%e3%83%ab%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0\/%e3%82%bb%e3%83%bc%e3%83%ab%e3%82%b9%e3%82%a4%e3%83%8d%e3%83%bc%e3%83%96%e3%83%ab%e3%83%a1%e3%83%b3%e3%83%88%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb%e6%88%a6%e7%95%a5%e3%82%b3%e3%83%b3%e3%82%b5%e3%83%ab\/\" title=\"\u30bb\u30fc\u30eb\u30b9\u30a4\u30cd\u30fc\u30d6\u30eb\u30e1\u30f3\u30c8\u5e02\u5834\u8abf\u67fb\u304a\u3088\u3073\u6226\u7565\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\"  data-wpil-monitor-id=\"9761\">enabling retailers to adapt to changing market<\/a> dynamics more effectively.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u4f01\u696d\u5411\u3051\u30d7\u30e9\u30f3\u30aa\u30b0\u30e9\u30e0\u5e02\u5834\u8abf\u67fb\u306e\u6a5f\u4f1a<\/h2>\n\n\n\n<p>\u30d7\u30e9\u30ce\u30b0\u30e9\u30e0\u5e02\u5834\u8abf\u67fb\u306f\u3001\u5c0f\u58f2\u696d\u754c\u3067\u4f01\u696d\u304c\u7af6\u4e89\u4e0a\u306e\u512a\u4f4d\u6027\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306e\u3055\u307e\u3056\u307e\u306a\u6a5f\u4f1a\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u4e3b\u306a\u6a5f\u4f1a\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3:<\/strong> Planogram <a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e5%ba%97%e8%88%97%e3%83%81%e3%82%a7%e3%83%83%e3%82%af-%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" title=\"\u5e97\u8217\u30c1\u30a7\u30c3\u30af\u5e02\u5834\u8abf\u67fb\"  data-wpil-monitor-id=\"2140\">market research allows businesses to tailor store<\/a> layouts based on customer preferences and demographics. By understanding the target audience and their shopping habits, retailers can create personalized shopping <a href=\"https:\/\/www.sisinternational.com\/ja\/%e5%b0%82%e9%96%80%e7%9f%a5%e8%ad%98\/%e7%94%a3%e6%a5%ad\/%e3%83%ac%e3%82%b9%e3%83%88%e3%83%a9%e3%83%b3%e9%a1%a7%e5%ae%a2%e4%bd%93%e9%a8%93%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" title=\"\u30ec\u30b9\u30c8\u30e9\u30f3\u9867\u5ba2\u4f53\u9a13\u5e02\u5834\u8abf\u67fb\"  data-wpil-monitor-id=\"9763\">experiences that resonate with customers<\/a>.<\/li>\n\n\n\n<li><strong>\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u3068\u306e\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3:<\/strong> \u591a\u304f\u306e\u5834\u5408\u3001\u30d7\u30e9\u30f3\u30b0\u30e9\u30e0\u3067\u306f\u3001\u6700\u9069\u306a\u88fd\u54c1\u914d\u7f6e\u3092\u78ba\u4fdd\u3059\u308b\u305f\u3081\u306b\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u3068\u306e\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u3068\u7dca\u5bc6\u306b\u9023\u643a\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u95a2\u4fc2\u3092\u5f37\u5316\u3057\u3001\u6709\u5229\u306a\u6761\u4ef6\u3092\u4ea4\u6e09\u3057\u3001\u72ec\u5360\u7684\u306a\u88fd\u54c1\u5c55\u793a\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u5728\u5eab\u7ba1\u7406\u306e\u6539\u5584:<\/strong> \u52b9\u7387\u7684\u306a\u8a08\u753b\u56f3\u306e\u5b9f\u88c5\u306b\u3088\u308a\u3001\u5728\u5eab\u7ba1\u7406\u304c\u6539\u5584\u3055\u308c\u307e\u3059\u3002\u88fd\u54c1\u306e\u914d\u7f6e\u3092\u9700\u8981\u30d1\u30bf\u30fc\u30f3\u306b\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u904e\u5270\u5728\u5eab\u3092\u524a\u6e1b\u3057\u3001\u5728\u5eab\u5207\u308c\u3092\u6700\u5c0f\u9650\u306b\u6291\u3048\u3001\u30b5\u30d7\u30e9\u30a4 \u30c1\u30a7\u30fc\u30f3\u5168\u4f53\u3092\u6700\u9069\u5316\u3067\u304d\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u4f01\u696d\u5411\u3051\u30d7\u30e9\u30ce\u30b0\u30e9\u30e0\u5e02\u5834\u8abf\u67fb\u306e\u8ab2\u984c<\/h2>\n\n\n\n<p>\u30d7\u30e9\u30f3\u30aa\u30b0\u30e9\u30e0\u5e02\u5834\u8abf\u67fb\u306b\u306f\u6570\u591a\u304f\u306e\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u4f01\u696d\u306f\u305d\u306e\u5b9f\u65bd\u306b\u304a\u3044\u3066\u7279\u5b9a\u306e\u8ab2\u984c\u306b\u3082\u76f4\u9762\u3057\u307e\u3059\u3002\u4e3b\u306a\u8ab2\u984c\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6d88\u8cbb\u8005\u306e\u55dc\u597d\u306e\u5909\u5316:<\/strong> \u6d88\u8cbb\u8005\u306e\u55dc\u597d\u3084\u8cfc\u8cb7\u30d1\u30bf\u30fc\u30f3\u306f\u5e38\u306b\u5909\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u4f01\u696d\u306f\u5909\u5316\u3059\u308b\u30c8\u30ec\u30f3\u30c9\u306b\u5408\u308f\u305b\u3066\u30d7\u30e9\u30f3\u30aa\u30b0\u30e9\u30e0\u3092\u7d99\u7d9a\u7684\u306b\u76e3\u8996\u3057\u3001\u9069\u5fdc\u3055\u305b\u308b\u5fc5\u8981\u304c\u3042\u308a\u3001\u305d\u306e\u305f\u3081\u306b\u306f\u7814\u7a76\u958b\u767a\u3078\u306e\u5b9a\u671f\u7684\u306a\u6295\u8cc7\u304c\u5fc5\u8981\u3067\u3059\u3002<\/li>\n\n\n\n<li><strong>\u5e97\u8217\u30ec\u30a4\u30a2\u30a6\u30c8\u306e\u5236\u7d04:<\/strong> \u5c0f\u58f2\u30b9\u30da\u30fc\u30b9\u306b\u3088\u3063\u3066\u306f\u3001\u30ec\u30a4\u30a2\u30a6\u30c8\u3084\u68da\u30b9\u30da\u30fc\u30b9\u306b\u5236\u9650\u304c\u3042\u308a\u307e\u3059\u3002\u4f01\u696d\u306f\u3001\u3053\u308c\u3089\u306e\u5236\u7d04\u5185\u3067\u68da\u5272\u308a\u3092\u6700\u9069\u5316\u3059\u308b\u72ec\u5275\u7684\u306a\u65b9\u6cd5\u3092\u898b\u3064\u3051\u3001\u5546\u54c1\u304c\u52b9\u679c\u7684\u306b\u5c55\u793a\u3055\u308c\u3001\u9867\u5ba2\u304c\u30a2\u30af\u30bb\u30b9\u3057\u3084\u3059\u3044\u3088\u3046\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u5f93\u696d\u54e1\u306e\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u3068\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9:<\/strong> \u30d7\u30e9\u30f3\u30aa\u30b0\u30e9\u30e0\u306f\u3001\u5f93\u696d\u54e1\u304c\u7406\u89e3\u3057\u3001\u5f93\u3046\u5834\u5408\u306b\u306e\u307f\u52b9\u679c\u3092\u767a\u63ee\u3057\u307e\u3059\u3002\u5f93\u696d\u54e1\u304c\u30d7\u30e9\u30f3\u30aa\u30b0\u30e9\u30e0\u3092\u6b63\u78ba\u304b\u3064\u4e00\u8cab\u3057\u3066\u5b9f\u65bd\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u306b\u306f\u3001\u9069\u5207\u306a\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u3068\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3 \u30c1\u30e3\u30cd\u30eb\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u30d7\u30e9\u30ce\u30b0\u30e9\u30e0\u5e02\u5834\u8abf\u67fb\u306e\u5c06\u6765\u5c55\u671b<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-b158d6e9\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-b158d6e9\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Planogram-1.jpg\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\" title=\"Planogram (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Planogram-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Planogram-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Planogram-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Planogram-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Planogram-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u30d7\u30e9\u30ce\u30b0\u30e9\u30e0\u5e02\u5834\u8abf\u67fb\u306f\u3001\u6280\u8853\u306e\u9032\u6b69\u3068\u6d88\u8cbb\u8005\u306e\u671f\u5f85\u306e\u5909\u5316\u306b\u3088\u3063\u3066\u63a8\u9032\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u696d\u754c\u306e\u5c06\u6765\u3092\u5f62\u4f5c\u308b\u53ef\u80fd\u6027\u306e\u3042\u308b\u3044\u304f\u3064\u304b\u306e\u30c8\u30ec\u30f3\u30c9\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4eba\u5de5\u77e5\u80fd\u306e\u7d71\u5408:<\/strong> AI \u306f\u3001\u30d7\u30e9\u30ce\u30b0\u30e9\u30e0\u5e02\u5834\u8abf\u67fb\u306b\u304a\u3044\u3066\u307e\u3059\u307e\u3059\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3059\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u9ad8\u5ea6\u306a AI \u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306b\u3088\u308a\u3001\u5c0f\u58f2\u696d\u8005\u306f\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u6d1e\u5bdf\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u5909\u5316\u3059\u308b\u6d88\u8cbb\u8005\u884c\u52d5\u306b\u9069\u5fdc\u3059\u308b\u52d5\u7684\u3067\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30d7\u30e9\u30ce\u30b0\u30e9\u30e0\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u30b9\u30de\u30fc\u30c8\u30b7\u30a7\u30eb\u30d5\u30c6\u30af\u30ce\u30ed\u30b8\u30fc:<\/strong> \u30bb\u30f3\u30b5\u30fc\u3068 RFID \u30bf\u30b0\u3092\u5099\u3048\u305f\u30b9\u30de\u30fc\u30c8 \u30b7\u30a7\u30eb\u30d5 \u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306f\u3001\u30d7\u30e9\u30f3\u30aa\u30b0\u30e9\u30e0\u306e\u5b9f\u88c5\u306b\u9769\u547d\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30b7\u30a7\u30eb\u30d5\u306f\u3001\u88fd\u54c1\u306e\u5728\u5eab\u72b6\u6cc1\u3001\u5728\u5eab\u30ec\u30d9\u30eb\u3001\u9867\u5ba2\u3068\u306e\u3084\u308a\u53d6\u308a\u306b\u95a2\u3059\u308b\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0 \u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u3001\u5c0f\u58f2\u696d\u8005\u306f\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3044\u3001\u5916\u51fa\u5148\u3067\u3082\u30d7\u30e9\u30f3\u30aa\u30b0\u30e9\u30e0\u3092\u6700\u9069\u5316\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u7d71\u5408:<\/strong> With the rise of omnichannel retailing, planogram market <a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e3%83%96%e3%83%a9%e3%83%b3%e3%83%87%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%a8%e9%a1%a7%e5%ae%a2%e8%aa%bf%e6%9f%bb%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e5%ba%97%e8%88%97%e3%83%ac%e3%82%a4%e3%82%a2%e3%82%a6%e3%83%88%e8%aa%bf%e6%9f%bb\/\" title=\"\u5e97\u8217\u30ec\u30a4\u30a2\u30a6\u30c8\u8abf\u67fb\"  data-wpil-monitor-id=\"6497\">research will extend beyond physical stores<\/a> to include online platforms. Retailers will need to create cohesive and consistent experiences across online and offline channels, ensuring that planograms are optimized for both.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>\u30d7\u30e9\u30ce\u30b0\u30e9\u30e0\u5e02\u5834\u8abf\u67fb\u306f\u3001\u5c0f\u58f2\u30b9\u30da\u30fc\u30b9\u5185\u306e\u5546\u54c1\u306e\u914d\u7f6e\u3068\u914d\u5217\u3092\u5206\u6790\u3059\u308b\u4f53\u7cfb\u7684\u306a\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002<\/p>","protected":false},"author":1,"featured_media":64323,"parent":14514,"menu_order":396,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-43800","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/43800","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/comments?post=43800"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/43800\/revisions"}],"predecessor-version":[{"id":81625,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/43800\/revisions\/81625"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media\/64323"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media?parent=43800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}