{"id":43296,"date":"2023-09-01T16:33:44","date_gmt":"2023-09-01T20:33:44","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=43296"},"modified":"2026-01-27T16:32:48","modified_gmt":"2026-01-27T21:32:48","slug":"%e3%83%9d%e3%83%83%e3%83%97%e3%82%a2%e3%83%83%e3%83%97%e3%83%95%e3%82%a9%e3%83%bc%e3%82%ab%e3%82%b9%e3%82%b0%e3%83%ab%e3%83%bc%e3%83%97%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb%e4%bc%9a%e7%a4%be","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ja\/%e5%b0%82%e9%96%80%e7%9f%a5%e8%ad%98\/%e3%83%9d%e3%83%83%e3%83%97%e3%82%a2%e3%83%83%e3%83%97%e3%83%95%e3%82%a9%e3%83%bc%e3%82%ab%e3%82%b9%e3%82%b0%e3%83%ab%e3%83%bc%e3%83%97%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb%e4%bc%9a%e7%a4%be\/","title":{"rendered":"\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\u5e02\u5834\u8abf\u67fb\u4f1a\u793e"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\u5e02\u5834\u8abf\u67fb\u4f1a\u793e<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-bfcf437b\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-bfcf437b\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-7.jpg\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\" title=\"Focus group recruitment (7)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-7.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-7-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-7-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-7-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-7-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u5f93\u6765\u306e\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u306f\u3001\u5b9a\u6027\u30c7\u30fc\u30bf\u3092\u53d6\u5f97\u3059\u308b\u4e0a\u3067\u9577\u5e74\u30b4\u30fc\u30eb\u30c9 \u30b9\u30bf\u30f3\u30c0\u30fc\u30c9\u3067\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u5e02\u5834\u304c\u5909\u5316\u3057\u3001\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u3084\u597d\u307f\u304c\u307e\u3059\u307e\u3059\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u306b\u306a\u308b\u306b\u3064\u308c\u3066\u3001\u3053\u306e\u30c0\u30a4\u30ca\u30df\u30ba\u30e0\u3092\u53cd\u6620\u3059\u308b\u65b9\u6cd5\u306e\u5fc5\u8981\u6027\u304c\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7 \u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u5e02\u5834\u8abf\u67fb\u4f1a\u793e\u306f\u3001\u53c2\u52a0\u8005\u3068\u81ea\u767a\u7684\u304b\u3064\u9069\u5fdc\u7684\u304b\u3064\u6ca1\u5165\u7684\u306a\u65b9\u6cd5\u3067\u95a2\u308f\u308a\u3001\u3055\u307e\u3056\u307e\u306a\u8a2d\u5b9a\u3067\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u53d6\u5f97\u3057\u307e\u3059\u3002\u53c2\u52a0\u8005\u3092\u4f1a\u8b70\u5ba4\u306b\u547c\u3073\u8fbc\u3080\u306e\u3067\u306f\u306a\u304f\u3001\u3053\u308c\u3089\u306e\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7 \u30b0\u30eb\u30fc\u30d7\u306f\u73fe\u5b9f\u4e16\u754c\u306b\u98db\u3073\u51fa\u3057\u3001\u65e5\u5e38\u306e\u7d4c\u9a13\u3068\u8abf\u67fb\u306e\u53d6\u308a\u7d44\u307f\u306e\u5883\u754c\u3092\u878d\u5408\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\u5e02\u5834\u8abf\u67fb\u4f1a\u793e\u306e\u5f79\u5272\u306f\u4f55\u3067\u3059\u304b?<\/h2>\n\n\n\n<p>The realm of market research is vast with myriad methodologies at play, each with its unique strengths and target objectives. Within this spectrum, the pop up <a href=\"https:\/\/www.sisinternational.com\/ja\/%e4%b8%96%e7%95%8c%e3%83%88%e3%83%83%e3%83%97%e3%81%ae%e3%83%95%e3%82%a9%e3%83%bc%e3%82%ab%e3%82%b9%e3%82%b0%e3%83%ab%e3%83%bc%e3%83%97%e4%bc%81%e6%a5%ad\/\" title=\"\u4e16\u754c\u30c8\u30c3\u30d7\u306e\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\u4f01\u696d\"  data-wpil-monitor-id=\"1018\">focus group market research company<\/a> emerges as a contemporary game changer. But what exactly is its role in today&#8217;s business environment?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u53c2\u52a0\u8005\u3068\u306e\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u306a\u95a2\u308f\u308a:<\/strong> \u30dd\u30c3\u30d7\u30a2\u30c3\u30d7 \u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u306f\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0 \u30e2\u30fc\u30eb\u3084\u516c\u5712\u304b\u3089\u30d5\u30a7\u30b9\u30c6\u30a3\u30d0\u30eb\u3084\u4ea4\u901a\u30cf\u30d6\u307e\u3067\u3001\u4e8b\u5b9f\u4e0a\u3069\u3053\u306b\u3067\u3082\u8a2d\u7f6e\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u3088\u308a\u30ea\u30e9\u30c3\u30af\u30b9\u3057\u305f\u3001\u307e\u305f\u306f\u6163\u308c\u89aa\u3057\u3093\u3060\u74b0\u5883\u3067\u53c2\u52a0\u8005\u3068\u4ea4\u6d41\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u3088\u308a\u672c\u7269\u3067\u81ea\u767a\u7684\u306a\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u5f15\u304d\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u53ce\u96c6:<\/strong> By setting up diverse environments, a <a href=\"https:\/\/www.sisinternational.com\/ja\/%e4%b8%96%e8%ab%96%e8%aa%bf%e6%9f%bb%e3%81%a8%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" title=\"Vox Pops \u5e02\u5834\u8abf\u67fb\"  data-wpil-monitor-id=\"4313\">pop up focus group market research<\/a> company can capture immediate reactions to products, advertisements, or concepts. This real-time feedback is invaluable for brands looking to launch or test new offerings.<\/li>\n\n\n\n<li><strong>\u53c2\u52a0\u8005\u5c64\u306e\u62e1\u5927:<\/strong> \u30dd\u30c3\u30d7\u30a2\u30c3\u30d7 \u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u306e\u30e2\u30d3\u30ea\u30c6\u30a3\u306b\u3088\u308a\u3001\u7814\u7a76\u8005\u306f\u5f93\u6765\u306e\u8a2d\u5b9a\u3067\u306f\u5341\u5206\u306b\u30ab\u30d0\u30fc\u3055\u308c\u3066\u3044\u306a\u3044\u53ef\u80fd\u6027\u306e\u3042\u308b\u4eba\u53e3\u7d71\u8a08\u306b\u30ea\u30fc\u30c1\u3067\u304d\u307e\u3059\u3002\u3055\u307e\u3056\u307e\u306a\u5834\u6240\u306b\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u3059\u308b\u3053\u3068\u3067\u3001\u3055\u307e\u3056\u307e\u306a\u80cc\u666f\u3001\u5e74\u9f62\u3001\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3092\u6301\u3064\u5e45\u5e83\u3044\u53c2\u52a0\u8005\u3068\u95a2\u308f\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u9ad8\u3044\u7814\u7a76:<\/strong> \u30dd\u30c3\u30d7\u30a2\u30c3\u30d7 \u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u306f\u3001\u6052\u4e45\u7684\u306a\u65bd\u8a2d\u3084\u5927\u898f\u6a21\u306a\u30bb\u30c3\u30c8\u30a2\u30c3\u30d7\u3092\u5fc5\u8981\u3068\u305b\u305a\u3001\u7279\u306b\u4e88\u7b97\u304c\u9650\u3089\u308c\u3066\u3044\u308b\u4f01\u696d\u3084\u7d44\u7e54\u306b\u3068\u3063\u3066\u3001\u3088\u308a\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u9ad8\u3044\u65b9\u6cd5\u3067\u5b9a\u6027\u8abf\u67fb\u3092\u5b9f\u65bd\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u306b\u3088\u308b\u30c7\u30fc\u30bf\u306e\u8c4a\u5bcc\u3055\u306e\u5f37\u5316:<\/strong> Observing and engaging with participants in real-world settings adds a layer of context to the data collected. For instance, a pop up focus group in a shopping mall can provide insights not just on what <a href=\"https:\/\/www.sisinternational.com\/ja\/%e9%9f%93%e5%9b%bd%e3%83%9d%e3%83%83%e3%83%97%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb-k%e3%83%9d%e3%83%83%e3%83%97\/\" title=\"\u97d3\u56fd\u30dd\u30c3\u30d7\u5e02\u5834\u8abf\u67fb | K-pop\"  data-wpil-monitor-id=\"2619\">consumers<\/a> think, but also on how they behave in a shopping environment.<\/li>\n\n\n\n<li><strong>\u67d4\u8edf\u6027\u3068\u9069\u5fdc\u6027:<\/strong> Pop up focus group <a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%ab%e3%83%90%e3%83%ac%e3%83%83%e3%82%b8\/%e3%82%a2%e3%83%a1%e3%83%aa%e3%82%ab%e5%a4%a7%e9%99%b8\/%e7%b1%b3%e5%9b%bd%e3%81%ae%e5%a0%b1%e9%81%93\/%e3%82%a2%e3%83%88%e3%83%a9%e3%83%b3%e3%82%bf%e3%81%ae%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb%e4%bc%9a%e7%a4%be\/\" title=\"\u30a2\u30c8\u30e9\u30f3\u30bf\u306e\u5e02\u5834\u8abf\u67fb\u4f1a\u793e\"  data-wpil-monitor-id=\"6416\">market research companies<\/a> can quickly adapt to market trends, news events, or seasonal changes, ensuring that the research remains relevant and timely.<\/li>\n\n\n\n<li><strong>\u591a\u611f\u899a\u4f53\u9a13\u306e\u7d44\u307f\u8fbc\u307f:<\/strong> \u591a\u69d8\u306a\u74b0\u5883\u306b\u3044\u308b\u3053\u3068\u3067\u3001\u8996\u899a\u3001\u8074\u899a\u3001\u89e6\u899a\u3001\u3055\u3089\u306b\u306f\u5473\u899a\u307e\u3067\u3082\u304c\u8abf\u67fb\u30d7\u30ed\u30bb\u30b9\u306b\u7d71\u5408\u3055\u308c\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u98df\u54c1\u3084\u98f2\u6599\u3001\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30f3\u30e1\u30f3\u30c8\u3001\u4f53\u9a13\u578b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306a\u3069\u306e\u5206\u91ce\u3067\u7279\u306b\u6709\u76ca\u3067\u3059\u3002<\/li>\n\n\n\n<li><strong>\u30d6\u30e9\u30f3\u30c9\u3084\u30a4\u30d9\u30f3\u30c8\u3068\u306e\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3:<\/strong> \u3053\u308c\u3089\u306e\u4f01\u696d\u306f\u3001\u88fd\u54c1\u306e\u767a\u58f2\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30a4\u30d9\u30f3\u30c8\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306a\u3069\u3067\u30d6\u30e9\u30f3\u30c9\u3068\u63d0\u643a\u3057\u3001\u3053\u308c\u3089\u306e\u53d6\u308a\u7d44\u307f\u306b\u30ea\u30b5\u30fc\u30c1\u3092\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u7d44\u307f\u8fbc\u3080\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u8fc5\u901f\u306a\u53cd\u5fa9\u3068\u30c6\u30b9\u30c8:<\/strong> \u4f01\u696d\u306f\u3001\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7 \u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u3092\u4f7f\u7528\u3057\u3066\u8fc5\u901f\u306a\u53cd\u5fa9\u3092\u884c\u3044\u3001\u5373\u6642\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306b\u57fa\u3065\u3044\u3066\u88fd\u54c1\u3084\u30b3\u30f3\u30bb\u30d7\u30c8\u306e\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u3092\u6b21\u3005\u306b\u30c6\u30b9\u30c8\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u306e\u5411\u4e0a:<\/strong> \u30aa\u30fc\u30d7\u30f3\u30a8\u30ea\u30a2\u306b\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7 \u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u3092\u8a2d\u7f6e\u3059\u308b\u3068\u3001\u30c6\u30b9\u30c8\u5bfe\u8c61\u306e\u30d6\u30e9\u30f3\u30c9\u3084\u88fd\u54c1\u306b\u95a2\u3059\u308b\u8a71\u984c\u3092\u559a\u8d77\u3059\u308b\u3068\u3044\u3046\u3001\u30d6\u30e9\u30f3\u30c9 \u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e 2 \u3064\u306e\u76ee\u7684\u3082\u679c\u305f\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\u5e02\u5834\u8abf\u67fb\u4f1a\u793e\u3092\u96c7\u3046\u30e1\u30ea\u30c3\u30c8<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-c1f637c6\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-c1f637c6\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-5.jpg\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\" title=\"Focus group recruitment (5)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-5.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>While traditional market research methods remain relevant, the pop up focus <a href=\"https:\/\/www.sisinternational.com\/ja\/focus-groups-that-deliver-real-voices-real-insight-real-advantage\/\" title=\"Focus Groups That Deliver Real Voices, Real Insight, Real Advantage\"  data-wpil-monitor-id=\"1520\">group market research company<\/a> introduces a fresh and agile approach to gathering insights. Here are the key benefits businesses can derive from hiring such companies:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u56de\u7b54\u306e\u4fe1\u983c\u6027\u306e\u5411\u4e0a:<\/strong> \u30dd\u30c3\u30d7\u30a2\u30c3\u30d7 \u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u306f\u3001\u53c2\u52a0\u8005\u3092\u81ea\u7136\u306a\u74b0\u5883\u3067\u6349\u3048\u308b\u50be\u5411\u304c\u3042\u308b\u305f\u3081\u3001\u5236\u5fa1\u3055\u308c\u305f\u8a2d\u5b9a\u306b\u6bd4\u3079\u3066\u3001\u3088\u308a\u672c\u7269\u306e\u53cd\u5fdc\u3068\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u304c\u5f97\u3089\u308c\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u8fc5\u901f\u306a\u5bfe\u5fdc\u6642\u9593:<\/strong> Given their temporary and spontaneous nature, <a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%83%90%e3%83%ac%e3%83%b3%e3%82%bf%e3%82%a4%e3%83%b3%e3%83%87%e3%83%bc%e3%81%82%e3%81%aa%e3%81%9f%e3%81%ae%e3%83%93%e3%82%b8%e3%83%8d%e3%82%b9%e3%81%8c%e6%84%9b%e3%82%92%e6%84%9f%e3%81%98%e3%82%8b\/\" title=\"\u30d0\u30ec\u30f3\u30bf\u30a4\u30f3\u30c7\u30fc\u306e\u5e02\u5834\u8abf\u67fb\uff1a\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u304c\u611b\u3092\u611f\u3058\u308b\u65b9\u6cd5\"  data-wpil-monitor-id=\"7387\">pop up focus groups can be quickly set up, executed, and analyzed, allowing businesses to react to findings in real-time by leveraging the expertise of a pop up focus group market research<\/a> company.<\/li>\n\n\n\n<li><strong>\u30b3\u30b9\u30c8\u52b9\u7387\uff1a<\/strong> Without the need for permanent <a href=\"https:\/\/www.sisinternational.com\/ja\/%e5%b0%82%e9%96%80%e7%9f%a5%e8%ad%98\/%e7%94%a3%e6%a5%ad\/%e3%82%b5%e3%83%bc%e3%83%89%e3%83%91%e3%83%bc%e3%83%86%e3%82%a3%e3%83%ad%e3%82%b8%e3%82%b9%e3%83%86%e3%82%a3%e3%82%af%e3%82%b9%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" title=\"\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u30ed\u30b8\u30b9\u30c6\u30a3\u30af\u30b9\u5e02\u5834\u8abf\u67fb\"  data-wpil-monitor-id=\"4784\">research facilities and with often reduced logistical<\/a> requirements, pop up focus groups can offer cost-effective solutions, especially beneficial for small to medium enterprises.<\/li>\n\n\n\n<li><strong>\u591a\u69d8\u306a\u53c2\u52a0\u8005\u30d7\u30fc\u30eb:<\/strong> \u3055\u307e\u3056\u307e\u306a\u5834\u6240\u306b\u62e0\u70b9\u3092\u8a2d\u7f6e\u3067\u304d\u308b\u305f\u3081\u3001\u3088\u308a\u5e45\u5e83\u3044\u4eba\u53e3\u7d71\u8a08\u7684\u8868\u73fe\u304c\u53ef\u80fd\u306b\u306a\u308a\u3001\u3055\u307e\u3056\u307e\u306a\u6d88\u8cbb\u8005\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u8003\u616e\u3057\u305f\u5305\u62ec\u7684\u306a\u6d1e\u5bdf\u304c\u5f97\u3089\u308c\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u67d4\u8edf\u3067\u9069\u5fdc\u6027\u306e\u3042\u308b\u7814\u7a76\u30c7\u30b6\u30a4\u30f3:<\/strong> \u4f01\u696d\u306f\u3001\u65b0\u305f\u306a\u30c8\u30ec\u30f3\u30c9\u3001\u5e02\u5834\u306e\u5909\u5316\u3001\u307e\u305f\u306f\u4ee5\u524d\u306e\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7 \u30bb\u30c3\u30b7\u30e7\u30f3\u304b\u3089\u306e\u4e88\u5099\u7684\u306a\u8abf\u67fb\u7d50\u679c\u306b\u57fa\u3065\u3044\u3066\u3001\u8abf\u67fb\u306e\u7126\u70b9\u3092\u8fc5\u901f\u306b\u8ee2\u63db\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u7d4c\u9a13\u7684\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306e\u7d71\u5408:<\/strong> \u30dd\u30c3\u30d7\u30a2\u30c3\u30d7 \u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u306f\u3001\u88fd\u54c1\u306e\u30b5\u30f3\u30d7\u30ea\u30f3\u30b0\u3001\u30c7\u30e2\u3001\u307e\u305f\u306f\u6ca1\u5165\u578b\u30d6\u30e9\u30f3\u30c9\u4f53\u9a13\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u4f53\u9a13\u7684\u306a\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u5185\u3067\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u53ce\u96c6\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u5373\u6642\u306e\u554f\u984c\u7279\u5b9a\u3068\u89e3\u6c7a:<\/strong> \u8fc5\u901f\u306a\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af \u30eb\u30fc\u30d7\u306b\u3088\u308a\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u554f\u984c\u70b9\u3092\u5373\u5ea7\u306b\u7279\u5b9a\u3057\u3066\u5bfe\u51e6\u3067\u304d\u308b\u305f\u3081\u3001\u6f5c\u5728\u7684\u306a\u9577\u671f\u7684\u306a\u60aa\u5f71\u97ff\u3092\u8efd\u6e1b\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5411\u4e0a:<\/strong> Conducting focus groups in public or high-traffic areas inadvertently boosts brand visibility, potentially turning a <a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%ab%e3%83%90%e3%83%ac%e3%83%83%e3%82%b8\/%e3%82%aa%e3%83%bc%e3%82%b9%e3%83%88%e3%83%a9%e3%83%aa%e3%82%a2%e3%81%ae%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" title=\"\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\u306e\u5e02\u5834\u8abf\u67fb\"  data-wpil-monitor-id=\"2889\">research activity into a marketing<\/a> opportunity.<\/li>\n\n\n\n<li><strong>\u9769\u65b0\u7684\u306a\u30c7\u30fc\u30bf\u53ce\u96c6\u6280\u8853:<\/strong> \u3042 <a href=\"https:\/\/www.sisinternational.com\/ja\/%e5%b0%82%e9%96%80%e7%9f%a5%e8%ad%98\/%e7%94%a3%e6%a5%ad\/%e3%83%88%e3%83%ac%e3%83%bc%e3%83%8b%e3%83%b3%e3%82%b0%e3%83%87%e3%83%bc%e3%82%bf%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" title=\"\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u30c7\u30fc\u30bf\u5e02\u5834\u8abf\u67fb\"  data-wpil-monitor-id=\"3448\">pop up focus group market research<\/a> company employs cutting-edge technology and tools (from augmented reality to interactive digital surveys) enhancing the depth and richness of data collected.<\/li>\n\n\n\n<li><strong>\u6d88\u8cbb\u8005\u306e\u4fe1\u983c\u306e\u69cb\u7bc9:<\/strong> \u30a2\u30af\u30bb\u30b9\u3057\u3084\u3059\u304f\u3001\u99b4\u67d3\u307f\u306e\u3042\u308b\u74b0\u5883\u3067\u6d88\u8cbb\u8005\u3068\u76f4\u63a5\u95a2\u308f\u308b\u3053\u3068\u3067\u3001\u4fe1\u983c\u3068\u89aa\u5bc6\u3055\u304c\u80b2\u307e\u308c\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u9867\u5ba2\u3092\u771f\u306b\u7406\u89e3\u3057\u3001\u91cd\u8996\u3059\u308b\u3068\u3044\u3046\u30b3\u30df\u30c3\u30c8\u30e1\u30f3\u30c8\u304c\u5f37\u8abf\u3055\u308c\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u6210\u529f\u3059\u308b\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\u306e\u91cd\u8981\u306a\u8981\u7d20<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-5a5f74a6\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-5a5f74a6\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-12.jpg\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\" title=\"Focus group recruitment (12)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-12.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-12-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-12-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-12-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-12-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u4eca\u65e5\u306e\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u306a\u30d3\u30b8\u30cd\u30b9\u74b0\u5883\u3067\u6210\u529f\u3059\u308b\u306b\u306f\u3001\u6d88\u8cbb\u8005\u306e\u611f\u60c5\u3092\u7406\u89e3\u3057\u3001\u305d\u308c\u306b\u5fdc\u3058\u3066\u9069\u5fdc\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7 \u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u5e02\u5834\u8abf\u67fb\u4f1a\u793e\u306f\u3001\u3053\u3046\u3057\u305f\u6d1e\u5bdf\u3092\u5f97\u308b\u305f\u3081\u306e\u9769\u65b0\u7684\u306a\u65b9\u6cd5\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u3053\u308c\u3089\u306e\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u3092\u52b9\u679c\u7684\u306b\u3059\u308b\u306b\u306f\u3001\u7279\u5b9a\u306e\u8981\u7d20\u304c\u63c3\u3063\u3066\u3044\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u6210\u529f\u3059\u308b\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7 \u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u3092\u69cb\u6210\u3059\u308b\u4e3b\u306a\u8981\u7d20\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u6226\u7565\u7684\u306a\u7acb\u5730\u306e\u9078\u629e:<\/strong> \u4f1a\u5834\u306e\u9078\u629e\u306f\u3001\u5bfe\u8c61\u3068\u3059\u308b\u4eba\u53e3\u7d71\u8a08\u3068\u8abf\u67fb\u76ee\u7684\u3092\u53cd\u6620\u3057\u305f\u3082\u306e\u3067\u3042\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u8cd1\u3084\u304b\u306a\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30e2\u30fc\u30eb\u3001\u9759\u304b\u306a\u30ab\u30d5\u30a7\u3001\u6d3b\u6c17\u306e\u3042\u308b\u30d5\u30a7\u30b9\u30c6\u30a3\u30d0\u30eb\u306a\u3069\u3001\u771f\u306e\u4ea4\u6d41\u3068\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u4fc3\u305b\u308b\u5834\u6240\u3092\u9078\u3076\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u52b9\u679c\u7684\u306a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3068\u63a1\u7528:<\/strong> \u4e8b\u524d\u306e\u5ba3\u4f1d\u306b\u3088\u308a\u3001\u53c2\u52a0\u8005\u6570\u306e\u5897\u52a0\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002\u5730\u57df\u5e83\u544a\u3001\u30bd\u30fc\u30b7\u30e3\u30eb \u30e1\u30c7\u30a3\u30a2 \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3001\u305d\u306e\u5834\u3067\u306e\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u9069\u5207\u306a\u53c2\u52a0\u8005\u3092\u5f15\u304d\u4ed8\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u719f\u7df4\u3057\u305f\u30e2\u30c7\u30ec\u30fc\u30bf\u30fc:<\/strong> \u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u306e\u6210\u529f\u306f\u3001\u4e3b\u306b\u30e2\u30c7\u30ec\u30fc\u30bf\u30fc\u306b\u304b\u304b\u3063\u3066\u3044\u307e\u3059\u3002\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7 \u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u306e\u5834\u5408\u3001\u30e2\u30c7\u30ec\u30fc\u30bf\u30fc\u306f\u3001\u7a81\u767a\u7684\u306a\u72b6\u6cc1\u3092\u7ba1\u7406\u3057\u3001\u7387\u76f4\u306a\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u5f15\u304d\u51fa\u3057\u3001\u8b70\u8ad6\u3092\u8ecc\u9053\u306b\u4e57\u305b\u308b\u3053\u3068\u306b\u9577\u3051\u3066\u3044\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u7d71\u5408:<\/strong> \u30c7\u30b8\u30bf\u30eb\u8abf\u67fb\u3001\u30e9\u30a4\u30d6\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u3001\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u306a\u3069\u306e\u30c4\u30fc\u30eb\u3092\u7d44\u307f\u8fbc\u3080\u3053\u3068\u3067\u3001\u30c7\u30fc\u30bf\u53ce\u96c6\u30d7\u30ed\u30bb\u30b9\u304c\u5f37\u5316\u3055\u308c\u3001\u3088\u308a\u9b45\u529b\u7684\u3067\u5305\u62ec\u7684\u306a\u3082\u306e\u306b\u306a\u308a\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u3067\u9b45\u529b\u7684\u306a\u30bb\u30c3\u30c8\u30a2\u30c3\u30d7:<\/strong> \u9b45\u529b\u7684\u3067\u5feb\u9069\u306a\u74b0\u5883\u306f\u3001\u53c2\u52a0\u8005\u304c\u5fc3\u3092\u958b\u304f\u3053\u3068\u3092\u4fc3\u3057\u307e\u3059\u3002\u5c45\u5fc3\u5730\u306e\u826f\u3044\u5ea7\u5e2d\u3001\u8efd\u98df\u3001\u6b53\u8fce\u7684\u306a\u96f0\u56f2\u6c17\u3092\u8003\u3048\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/li>\n\n\n\n<li><strong>\u502b\u7406\u7684\u914d\u616e\uff1a<\/strong> It is essential to obtain consent from participants, ensure data privacy, and operate transparently. Building trust is crucial for the credibility of the <a href=\"https:\/\/www.sisinternational.com\/ja\/%e5%b0%82%e9%96%80%e7%9f%a5%e8%ad%98\/%e7%94%a3%e6%a5%ad\/%e3%82%b0%e3%83%aa%e3%83%bc%e3%83%b3%e5%bb%ba%e7%af%89%e6%9d%90%e6%96%99%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" title=\"\u30b0\u30ea\u30fc\u30f3\u5efa\u7bc9\u6750\u6599\u5e02\u5834\u8abf\u67fb\"  data-wpil-monitor-id=\"3351\">pop up focus group market research<\/a> company.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7 \u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u5e02\u5834\u8abf\u67fb\u4f1a\u793e\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u8a2d\u5b9a\u3067\u53c2\u52a0\u8005\u3092\u95a2\u4e0e\u3055\u305b\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u53ce\u96c6\u3057\u307e\u3059\u3002<\/p>","protected":false},"author":1,"featured_media":66933,"parent":14514,"menu_order":348,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-43296","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/43296","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/comments?post=43296"}],"version-history":[{"count":14,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/43296\/revisions"}],"predecessor-version":[{"id":81032,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/43296\/revisions\/81032"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media\/66933"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media?parent=43296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}