{"id":43137,"date":"2023-08-21T16:56:11","date_gmt":"2023-08-21T20:56:11","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=43137"},"modified":"2026-02-15T16:49:52","modified_gmt":"2026-02-15T21:49:52","slug":"%e3%83%9b%e3%83%86%e3%83%ab%e3%83%aa%e3%83%96%e3%83%a9%e3%83%b3%e3%83%87%e3%82%a3%e3%83%b3%e3%82%b0%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ja\/%e5%b0%82%e9%96%80%e7%9f%a5%e8%ad%98\/%e3%83%9b%e3%83%86%e3%83%ab%e3%83%aa%e3%83%96%e3%83%a9%e3%83%b3%e3%83%87%e3%82%a3%e3%83%b3%e3%82%b0%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/","title":{"rendered":"\u30db\u30c6\u30eb\u30ea\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u5e02\u5834\u8abf\u67fb"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u30db\u30c6\u30eb\u30ea\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u5e02\u5834\u8abf\u67fb<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-f1da408e\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-f1da408e\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Hotel-furniture-11.jpg\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\" title=\"Hotel furniture (11)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Hotel-furniture-11.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Hotel-furniture-11-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Hotel-furniture-11-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Hotel-furniture-11-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Hotel-furniture-11-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p>\u30db\u30c6\u30eb\u306e\u30d6\u30e9\u30f3\u30c9\u5909\u66f4\u306f\u3001\u30ed\u30b4\u306e\u30c7\u30b6\u30a4\u30f3\u3092\u5909\u66f4\u3059\u308b\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30d6\u30e9\u30f3\u30c9\u306e\u7af6\u4e89\u529b\u3092\u9ad8\u3081\u3001\u6d88\u8cbb\u8005\u306b\u3068\u3063\u3066\u9b45\u529b\u7684\u306a\u3082\u306e\u306b\u3059\u308b\u305f\u3081\u306e\u6226\u7565\u7684\u306a\u5909\u9769\u3067\u3059\u3002\u3053\u3053\u3067\u3001\u30db\u30c6\u30eb\u306e\u30d6\u30e9\u30f3\u30c9\u5909\u66f4\u306b\u95a2\u3059\u308b\u5e02\u5834\u8abf\u67fb\u304c\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30db\u30c6\u30eb\u306e\u30ea\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u5e02\u5834\u8abf\u67fb\u306f\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u4f01\u696d\u304c\u30d6\u30e9\u30f3\u30c9\u3092\u8fd1\u4ee3\u5316\u3057\u3001\u5e02\u5834\u306e\u6700\u65b0\u60c5\u5831\u306b\u5408\u308f\u305b\u3066\u518d\u8a2d\u8a08\u3059\u308b\u3053\u3068\u3067\u65b0\u3057\u3044\u9867\u5ba2\u5c64\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30db\u30c6\u30eb\u306e\u30ea\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u5e02\u5834\u8abf\u67fb\u304c\u306a\u305c\u305d\u308c\u307b\u3069\u91cd\u8981\u306a\u306e\u304b?<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-ed76ab28\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-ed76ab28\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/hotel-24.jpg\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\" title=\"hotel (24)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/hotel-24.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/hotel-24-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/hotel-24-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/hotel-24-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/hotel-24-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u30db\u30c6\u30eb\u306e\u30d6\u30e9\u30f3\u30c9\u5909\u66f4\u306f\u3001\u30db\u30c6\u30eb\u306e\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u3092\u73fe\u5728\u306e\u5e02\u5834\u52d5\u5411\u3001\u5c06\u6765\u306e\u9858\u671b\u3001\u5909\u5316\u3059\u308b\u30b2\u30b9\u30c8\u306e\u671f\u5f85\u306b\u5408\u308f\u305b\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u305f\u6226\u7565\u7684\u306a\u5909\u9769\u3067\u3059\u3002<\/p>\n\n\n\n<p>However, beneath this transformation lies several considerations, risks, and opportunities, each of which holds the power to shape the trajectory and outcome of the rebranding endeavor. This is where hotel <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e3%83%96%e3%83%a9%e3%83%b3%e3%83%87%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%a8%e9%a1%a7%e5%ae%a2%e8%aa%bf%e6%9f%bb%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e3%83%aa%e3%83%96%e3%83%a9%e3%83%b3%e3%83%87%e3%82%a3%e3%83%b3%e3%82%b0%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" title=\"\u30ea\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u5e02\u5834\u8abf\u67fb\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"336\">\u30ea\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u5e02\u5834\u8abf\u67fb<\/a> becomes an irreplaceable resource to take into account before making any modifications to the brand.<\/p>\n\n\n\n<p>Some of the elements that make hotel <a href=\"https:\/\/www.sisinternational.com\/ja\/%e5%b0%82%e9%96%80%e7%9f%a5%e8%ad%98\/%e7%94%a3%e6%a5%ad\/%e3%82%aa%e3%83%bc%e3%83%88%e3%83%90%e3%82%a4%e3%81%ae%e3%83%96%e3%83%a9%e3%83%b3%e3%83%89%e5%a4%89%e6%9b%b4%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" title=\"\u30aa\u30fc\u30c8\u30d0\u30a4\u306e\u30d6\u30e9\u30f3\u30c9\u518d\u69cb\u7bc9\u5e02\u5834\u8abf\u67fb\" data-wpil-monitor-id=\"4700\">\u30ea\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u5e02\u5834\u8abf\u67fb<\/a> an indispensable tool include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4eba\u53e3\u52d5\u614b\u306e\u5909\u5316:<\/strong> As the generational composition of travelers changes, so do their preferences, values, and expectations. <a href=\"https:\/\/www.sisinternational.com\/ja\/%e5%b0%82%e9%96%80%e7%9f%a5%e8%ad%98\/%e7%94%a3%e6%a5%ad\/%e3%83%9b%e3%83%86%e3%83%ab%e5%ae%b6%e5%85%b7%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" title=\"\u30db\u30c6\u30eb\u5bb6\u5177\u5e02\u5834\u8abf\u67fb\" data-wpil-monitor-id=\"7202\">Hotel rebranding market research<\/a> provides valuable perspectives into these evolving dynamics, ensuring that rebranding resonates with both existing and emerging customer segments.<\/li>\n\n\n\n<li><strong>\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u30eb\u30fc\u30d7\uff1a<\/strong> \u904e\u53bb\u306e\u5bbf\u6cca\u5ba2\u306f\u3001\u30db\u30c6\u30eb\u3067\u306e\u7d4c\u9a13\u3067\u6c17\u306b\u5165\u3063\u305f\u70b9\u3084\u4e0d\u8db3\u3057\u3066\u3044\u308b\u3068\u611f\u3058\u305f\u70b9\u306b\u3064\u3044\u3066\u8cb4\u91cd\u306a\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u3053\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306f\u3001\u5e02\u5834\u8abf\u67fb\u3067\u30ea\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u969b\u306e\u57fa\u790e\u3068\u306a\u308a\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0:<\/strong> Understanding where the hotel currently stands in the market compared to competitors is crucial. <a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e6%97%85%e8%a1%8c-%e8%a6%b3%e5%85%89-%e3%83%9b%e3%82%b9%e3%83%94%e3%82%bf%e3%83%aa%e3%83%86%e3%82%a3-%e3%82%b3%e3%83%b3%e3%82%b5%e3%83%ab%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0\/%e3%83%96%e3%83%86%e3%82%a3%e3%83%83%e3%82%af%e3%83%9b%e3%83%86%e3%83%ab%e3%81%ae%e3%83%96%e3%83%a9%e3%83%b3%e3%83%89%e5%a4%89%e6%9b%b4\/\" title=\"\u30d6\u30c6\u30a3\u30c3\u30af\u30db\u30c6\u30eb\u306e\u30ea\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\" data-wpil-monitor-id=\"2904\">hotel<\/a> rebranding market research can also spotlight areas where competitors are underperforming, providing an opportunity for the hotel to fill those gaps through its rebranding efforts.<\/li>\n\n\n\n<li><strong>\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a:<\/strong> Rather than relying on intuition, decisions backed by concrete data minimize risks of missteps or oversights during the rebranding process. <\/li>\n\n\n\n<li><strong>\u512a\u5148\u9806\u4f4d:<\/strong> \u30db\u30c6\u30eb\u306e\u30ea\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u5e02\u5834\u8abf\u67fb\u306f\u3001\u660e\u78ba\u306a\u512a\u5148\u9806\u4f4d\u306e\u8a2d\u5b9a\u306b\u5f79\u7acb\u3061\u3001\u30ea\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0 \u30d7\u30ed\u30bb\u30b9\u3067\u6700\u3082\u5f71\u97ff\u306e\u5927\u304d\u3044\u8981\u7d20\u306b\u6700\u521d\u306b\u53d6\u308a\u7d44\u3080\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u306e\u3069\u306e\u5074\u9762\u306b\u5927\u5e45\u306a\u898b\u76f4\u3057\u304c\u5fc5\u8981\u3067\u3001\u3069\u306e\u5074\u9762\u306b\u5c0f\u3055\u306a\u8abf\u6574\u304c\u5fc5\u8981\u304b\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u30ea\u30bd\u30fc\u30b9\u3092\u6700\u9069\u306b\u5272\u308a\u5f53\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u4e00\u8cab\u6027\uff1a<\/strong> \u5305\u62ec\u7684\u306a\u30db\u30c6\u30eb\u30ea\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u5e02\u5834\u8abf\u67fb\u306b\u3088\u308a\u3001\u8996\u899a\u7684\u8981\u7d20\u304b\u3089\u30b2\u30b9\u30c8\u306e\u4f53\u9a13\u307e\u3067\u3001\u30ea\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u3059\u3079\u3066\u306e\u8981\u7d20\u304c\u4e00\u8cab\u6027\u306e\u3042\u308b\u307e\u3068\u307e\u308a\u306e\u3042\u308b\u30d6\u30e9\u30f3\u30c9 \u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u4f1d\u3048\u308b\u3053\u3068\u304c\u4fdd\u8a3c\u3055\u308c\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>\u30db\u30c6\u30eb\u306e\u30d6\u30e9\u30f3\u30c9\u5909\u66f4\u306f\u3001\u30db\u30c6\u30eb\u306e\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u3092\u5e02\u5834\u306e\u52d5\u5411\u3001\u9858\u671b\u3001\u30b2\u30b9\u30c8\u306e\u671f\u5f85\u306b\u5408\u308f\u305b\u308b\u6226\u7565\u7684\u306a\u5909\u9769\u3067\u3059\u3002<\/p>","protected":false},"author":1,"featured_media":63584,"parent":14514,"menu_order":330,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-43137","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/43137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/comments?post=43137"}],"version-history":[{"count":10,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/43137\/revisions"}],"predecessor-version":[{"id":82701,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/43137\/revisions\/82701"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media\/63584"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media?parent=43137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}