{"id":42701,"date":"2023-05-03T21:54:13","date_gmt":"2023-05-04T01:54:13","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=42701"},"modified":"2026-01-27T15:22:06","modified_gmt":"2026-01-27T20:22:06","slug":"%e3%83%88%e3%83%a9%e3%82%a4%e3%82%a2%e3%83%89-vs-%e3%83%95%e3%82%a9%e3%83%bc%e3%82%ab%e3%82%b9%e3%82%b0%e3%83%ab%e3%83%bc%e3%83%97-%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ja\/%e5%b0%82%e9%96%80%e7%9f%a5%e8%ad%98\/%e3%83%88%e3%83%a9%e3%82%a4%e3%82%a2%e3%83%89-vs-%e3%83%95%e3%82%a9%e3%83%bc%e3%82%ab%e3%82%b9%e3%82%b0%e3%83%ab%e3%83%bc%e3%83%97-%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/","title":{"rendered":"\u30c8\u30e9\u30a4\u30a2\u30c9 vs \u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\u5e02\u5834\u8abf\u67fb"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u30c8\u30e9\u30a4\u30a2\u30c9 vs \u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\u5e02\u5834\u8abf\u67fb<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-c917177e\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-c917177e\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-13.jpg\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\" title=\"Focus group recruitment (13)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-13.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-13-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-13-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-13-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-13-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5e02\u5834\u306b\u6295\u5165\u3059\u308b\u524d\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u6b63\u78ba\u306a\u7d50\u679c\u3092\u5f97\u308b\u304b\u4e0d\u6b63\u78ba\u306a\u7d50\u679c\u3092\u5f97\u308b\u304b\u306e\u9055\u3044\u306f\u3001\u9069\u5207\u306a\u8abf\u67fb\u65b9\u6cd5\u3092\u9078\u629e\u3059\u308b\u304b\u3069\u3046\u304b\u306b\u3042\u308a\u307e\u3059\u3002\u5b9a\u6027\u8abf\u67fb\u65b9\u6cd5\u3092\u901a\u3058\u3066\u6d88\u8cbb\u8005\u306e\u614b\u5ea6\u3084\u610f\u898b\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u3001\u7814\u7a76\u8005\u306f\u30c8\u30e9\u30a4\u30a2\u30c9\u3084\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u306a\u3069\u306e\u4e00\u822c\u7684\u306a\u624b\u6cd5\u306b\u983c\u308b\u3053\u3068\u304c\u591a\u304f\u3001\u3069\u3061\u3089\u306e\u65b9\u6cd5\u306b\u3082\u72ec\u81ea\u306e\u5229\u70b9\u3068\u6b20\u70b9\u304c\u3042\u308a\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u30c8\u30e9\u30a4\u30a2\u30c9\u3068\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u306e\u3069\u3061\u3089\u306e\u5e02\u5834\u8abf\u67fb\u3092\u9078\u629e\u3059\u308b\u304b\u306f\u3001\u8abf\u67fb\u306e\u76ee\u7684\u3068\u5229\u7528\u53ef\u80fd\u306a\u4e88\u7b97\u306b\u5927\u304d\u304f\u5de6\u53f3\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30c8\u30e9\u30a4\u30a2\u30c9 vs \u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\u5e02\u5834\u8abf\u67fb: \u6982\u8981<\/h2>\n\n\n\n<p>\u5c0f\u898f\u6a21\u306a\u53c2\u52a0\u8005\u30b0\u30eb\u30fc\u30d7\u304b\u3089\u6d1e\u5bdf\u3092\u53ce\u96c6\u3059\u308b\u305f\u3081\u306b\u3001\u7814\u7a76\u8005\u306f\u30c8\u30e9\u30a4\u30a2\u30c9\u6cd5\u307e\u305f\u306f\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u6cd5\u306e\u3044\u305a\u308c\u304b\u3092\u983b\u7e41\u306b\u4f7f\u7528\u3057\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u4e21\u8005\u306b\u306f\u3044\u304f\u3064\u304b\u306e\u9055\u3044\u304c\u3042\u308a\u3001\u7279\u5b9a\u306e\u72b6\u6cc1\u3067\u306f\u3088\u308a\u6709\u7528\u306b\u306a\u308a\u307e\u3059\u3002\u305d\u306e\u3044\u304f\u3064\u304b\u3092\u4ee5\u4e0b\u306b\u793a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30c8\u30e9\u30a4\u30a2\u30c9:<\/h3>\n\n\n\n<p>\u5b9a\u6027\u8abf\u67fb\u306b\u304a\u3051\u308b\u30c8\u30e9\u30a4\u30a2\u30c9\u306e\u4f7f\u7528\u306f\u3001\u5c02\u9580\u5bb6\u306e\u30e2\u30c7\u30ec\u30fc\u30bf\u30fc\u306e\u4e0b\u3067 3 \u4eba\u304c\u7279\u5b9a\u306e\u30c8\u30d4\u30c3\u30af\u306b\u3064\u3044\u3066\u8b70\u8ad6\u3059\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>3 \u4eba\u7d44\u306e\u5834\u5408\u3001\u30b0\u30eb\u30fc\u30d7\u306e\u898f\u6a21\u304c\u5c0f\u3055\u3044\u305f\u3081\u3001\u7814\u7a76\u8005\u306f\u3088\u308a\u500b\u5225\u306e\u6ce8\u610f\u3068\u53c2\u52a0\u8005\u306e\u95a2\u4e0e\u3092\u5fc5\u8981\u3068\u3059\u308b\u8907\u96d1\u307e\u305f\u306f\u7e4a\u7d30\u306a\u30c8\u30d4\u30c3\u30af\u3092\u8abf\u3079\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u305f\u3081\u3001\u8b70\u8ad6\u3055\u308c\u3066\u3044\u308b\u30c8\u30d4\u30c3\u30af\u3092\u6df1\u304f\u6398\u308a\u4e0b\u3052\u308b\u3053\u3068\u304c\u5bb9\u6613\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u69cb\u6210\u3068\u69cb\u9020:<\/strong> \u30c8\u30e9\u30a4\u30a2\u30c9\u3067\u306f\u3001\u53c2\u52a0\u8005\u304c 3 \u540d\u3068\u3001\u3088\u308a\u5c0f\u898f\u6a21\u3067\u89aa\u5bc6\u306a\u30b0\u30eb\u30fc\u30d7 \u30c0\u30a4\u30ca\u30df\u30af\u30b9\u306e\u4f5c\u6210\u3092\u652f\u63f4\u3059\u308b\u8a13\u7df4\u3092\u53d7\u3051\u305f\u30e2\u30c7\u30ec\u30fc\u30bf\u30fc\u304c\u53c2\u52a0\u3057\u307e\u3059\u3002\u901a\u5e38\u3001\u30c8\u30e9\u30a4\u30a2\u30c9\u306f\u4e8b\u524d\u306b\u6c7a\u3081\u3089\u308c\u305f\u30c8\u30d4\u30c3\u30af\u3084\u8cea\u554f\u3092\u4e2d\u5fc3\u306b\u69cb\u6210\u3055\u308c\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u76ee\u7684\u3068\u7528\u9014:<\/strong> \u30c8\u30e9\u30a4\u30a2\u30c9\u306f\u3001\u9ad8\u5ea6\u306a\u500b\u5225\u306e\u6ce8\u610f\u3092\u5fc5\u8981\u3068\u3059\u308b\u53ef\u80fd\u6027\u306e\u3042\u308b\u8907\u96d1\u307e\u305f\u306f\u7e4a\u7d30\u306a\u554f\u984c\u3092\u8abf\u67fb\u3059\u308b\u306e\u306b\u7279\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u30b3\u30f3\u30bb\u30d7\u30c8\u306e\u30c6\u30b9\u30c8\u3001\u88fd\u54c1\u306e\u8a55\u4fa1\u3001\u6d88\u8cbb\u8005\u306e\u52d5\u6a5f\u3084\u597d\u307f\u306e\u8a73\u7d30\u306a\u8abf\u67fb\u306b\u3088\u304f\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<p><strong>\u30c8\u30e9\u30a4\u30a2\u30c9\u306e\u5229\u70b9:<\/strong><\/p>\n\n\n\n<p>Triads offer several advantages as a <a href=\"https:\/\/www.sisinternational.com\/ja\/sampling-techniques-in-qualitative-research-the-complete-guide-to-choosing-the-right-method\/\" title=\"Sampling Techniques in Qualitative Research: The Complete Guide to Choosing the Right Method\"  data-wpil-monitor-id=\"9806\">qualitative research method<\/a>, particularly when in-depth and focused discussions are desired. Some of the key benefits of triads include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u8b70\u8ad6\u306e\u6df1\u5ea6\u304c\u5411\u4e0a:<\/strong> \u30b0\u30eb\u30fc\u30d7\u306e\u898f\u6a21\u304c\u5c0f\u3055\u3044\u307b\u3069\u3001\u3088\u308a\u89aa\u5bc6\u3067\u8a73\u7d30\u306a\u4f1a\u8a71\u304c\u4fc3\u9032\u3055\u308c\u307e\u3059\u3002\u8868\u9762\u7684\u306a\u8b70\u8ad6\u3092\u8d85\u3048\u3066\u63a2\u6c42\u3059\u308b\u4f59\u5730\u304c\u3042\u308b\u72b6\u6cc1\u3067\u306f\u3001\u53c2\u52a0\u8005\u306f\u30bb\u30c3\u30b7\u30e7\u30f3\u4e2d\u306b\u6d6e\u304b\u3093\u3060\u3053\u3068\u3092\u4f55\u3067\u3082\u81ea\u7531\u306b\u767a\u8a00\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u53c2\u52a0\u8005\u306e\u9078\u629e\u306b\u304a\u3051\u308b\u67d4\u8edf\u6027\u306e\u5411\u4e0a:<\/strong> \u53c2\u52a0\u8005\u306e\u9078\u5b9a\u30d7\u30ed\u30bb\u30b9\u3092\u691c\u8a0e\u3059\u308b\u969b\u3001\u5c0f\u898f\u6a21\u306a\u30c8\u30e9\u30a4\u30a2\u30c9\u30bb\u30c3\u30b7\u30e7\u30f3\u3092\u5229\u7528\u3059\u308b\u3068\u3001\u5927\u898f\u6a21\u306a\u96c6\u4e2d\u30b0\u30eb\u30fc\u30d7\u30df\u30fc\u30c6\u30a3\u30f3\u30b0\u3088\u308a\u3082\u9069\u5fdc\u6027\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002\u5404\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u53c2\u52a0\u8005\u3092 3 \u4eba\u3060\u3051\u306b\u9650\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u53c2\u52a0\u8005\u306e\u52df\u96c6\u304c\u7c21\u5358\u306b\u306a\u308a\u3001\u3055\u307e\u3056\u307e\u306a\u80cc\u666f\u3092\u6301\u3064\u53c2\u52a0\u8005\u304b\u3089\u3088\u308a\u5e83\u3044\u8996\u70b9\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u30b3\u30b9\u30c8\u52b9\u7387\u306e\u5411\u4e0a:<\/strong> \u30c8\u30e9\u30a4\u30a2\u30c9\u3067\u306f\u30b5\u30f3\u30d7\u30eb \u30b5\u30a4\u30ba\u304c\u5c0f\u3055\u304f\u3001\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u9577\u3055\u3082\u77ed\u3044\u305f\u3081\u3001\u5927\u898f\u6a21\u306a\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u3088\u308a\u3082\u4e88\u7b97\u306b\u512a\u3057\u3044\u9078\u629e\u80a2\u3068\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u8cc7\u91d1\u304c\u9650\u3089\u308c\u3066\u3044\u308b\u4f01\u696d\u3084\u8abf\u67fb\u306b\u3068\u3063\u3066\u975e\u5e38\u306b\u6709\u5229\u3067\u3059\u3002<\/li>\n\n\n\n<li><strong>\u7d50\u679c\u306e\u7cbe\u5ea6\u3068\u4fe1\u983c\u6027\u304c\u5411\u4e0a:<\/strong> \u53c2\u52a0\u8005\u9593\u306e\u504f\u898b\u3084\u540c\u8abf\u306b\u3064\u306a\u304c\u308b\u96c6\u56e3\u601d\u8003\u3092\u907f\u3051\u308b\u305f\u3081\u306b\u3001\u305d\u306e\u3088\u3046\u306a\u30ea\u30b9\u30af\u3092\u8efd\u6e1b\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u30c8\u30e9\u30a4\u30a2\u30c9\u3092\u63a1\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u30c7\u30ea\u30b1\u30fc\u30c8\u306a\u30c8\u30d4\u30c3\u30af\u306e\u7ba1\u7406\u304c\u7c21\u5358:<\/strong> \u3088\u308a\u500b\u5225\u306e\u5bfe\u5fdc\u3092\u5fc5\u8981\u3068\u3059\u308b\u7e4a\u7d30\u3067\u8907\u96d1\u306a\u4e3b\u984c\u3092\u3088\u308a\u3088\u304f\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u30013 \u4eba\u306b\u3088\u308b\u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3\u306e\u4f7f\u7528\u3092\u5f37\u304f\u304a\u52e7\u3081\u3057\u307e\u3059\u3002\u30b0\u30eb\u30fc\u30d7\u306e\u898f\u6a21\u304c\u5c0f\u3055\u3044\u307b\u3069\u3001\u53c2\u52a0\u8005\u306f\u81ea\u5206\u306e\u8003\u3048\u3084\u7d4c\u9a13\u3092\u5171\u6709\u3057\u3084\u3059\u304f\u306a\u308b\u305f\u3081\u3001\u8cea\u306e\u9ad8\u3044\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u304c\u5f97\u3089\u308c\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\uff1a<\/h3>\n\n\n\n<figure class=\"gb-block-image gb-block-image-37839aa9\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-37839aa9\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-6.jpg\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\" title=\"Focus group recruitment (6)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-6.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-6-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-6-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-6-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-6-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u901a\u5e38\u3001\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u306b\u306f\u3001\u500b\u5225\u306e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3084\u30a2\u30f3\u30b1\u30fc\u30c8\u3088\u308a\u3082\u591a\u304f\u306e\u4eba\u304c\u53c2\u52a0\u3057\u307e\u3059\u3002\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u306b\u306f\u3001\u5c02\u9580\u5bb6\u304c\u53f8\u4f1a\u3092\u52d9\u3081\u308b\u7d04 6 \uff5e 12 \u4eba\u306e\u30e1\u30f3\u30d0\u30fc\u304c\u53c2\u52a0\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>By encouraging group discussions and interactions, focus groups seek to generate a diverse array of perspectives and opinions. It helps <a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e5%9b%bd%e9%9a%9b%e6%b6%88%e8%b2%bb%e8%80%85%e8%aa%bf%e6%9f%bb\/\" title=\"\u56fd\u969b\u6d88\u8cbb\u8005\u7814\u7a76\"  data-wpil-monitor-id=\"9810\">researchers to evaluate general consumer<\/a> preferences while also exploring broader themes and identifying patterns in their behavior.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u69cb\u6210\u3068\u69cb\u9020:<\/strong> <a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e3%83%95%e3%82%a9%e3%83%bc%e3%82%ab%e3%82%b9%e3%82%b0%e3%83%ab%e3%83%bc%e3%83%97\/%e3%83%95%e3%82%a9%e3%83%bc%e3%82%ab%e3%82%b9%e3%82%b0%e3%83%ab%e3%83%bc%e3%83%97%e3%81%ab%e5%8f%82%e5%8a%a0%e3%81%99%e3%82%8b\/\" title=\"\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\u306b\u53c2\u52a0\u3059\u308b\"  data-wpil-monitor-id=\"9804\">\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7<\/a> are generally led by a trained moderator with participation ranging from six to twelve individuals in the group. By guiding conversations through open-ended questioning techniques while also prompting for additional information when necessary, the moderator aims to encourage dialogue among participants during these discussions.<\/li>\n\n\n\n<li><strong>\u76ee\u7684\u3068\u7528\u9014:<\/strong> \u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u3092\u4f7f\u7528\u3059\u308b\u3068\u3001\u7814\u7a76\u8005\u306f\u6d88\u8cbb\u8005\u884c\u52d5\u306e\u50be\u5411\u3084\u30d1\u30bf\u30fc\u30f3\u3092\u8a8d\u8b58\u3059\u308b\u3068\u3068\u3082\u306b\u3001\u65b0\u3057\u3044\u8996\u70b9\u3084\u610f\u898b\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305d\u306e\u7528\u9014\u306f\u3001\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u8a55\u4fa1\u3084\u3001\u3055\u307e\u3056\u307e\u306a\u88fd\u54c1\u3084\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3059\u308b\u9867\u5ba2\u306e\u614b\u5ea6\u306e\u7406\u89e3\u306b\u307e\u3067\u53ca\u3073\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<p><strong>\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u306e\u5229\u70b9:<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%ab%e3%83%90%e3%83%ac%e3%83%83%e3%82%b8\/%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb%e3%82%a2%e3%82%b8%e3%82%a2\/%e6%97%a5%e6%9c%ac%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8b%e3%83%95%e3%82%a9%e3%83%bc%e3%82%ab%e3%82%b9%e3%82%b0%e3%83%ab%e3%83%bc%e3%83%97%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" title=\"\u65e5\u672c\u306b\u304a\u3051\u308b\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\u5e02\u5834\u8abf\u67fb\"  data-wpil-monitor-id=\"9809\">\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7<\/a> are a widely used qualitative research method that offers several advantages, particularly when the objective is to gather diverse perspectives and opinions. Some of the key benefits of focus groups include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u3088\u308a\u8c4a\u304b\u306a\u8996\u70b9:<\/strong> With their capability to include numerous people at once. Focus groups offer an expansive selection and diversity of opinions. It helps <a href=\"https:\/\/www.sisinternational.com\/ja\/%e5%87%ba%e7%89%88%e7%89%a9\/%e3%82%b3%e3%83%ad%e3%83%8a%e3%82%a6%e3%82%a4%e3%83%ab%e3%82%b9%e5%be%8c%e3%81%ae%e8%b3%bc%e8%b2%b7%e8%a1%8c%e5%8b%95-%e6%96%b0%e3%81%9f%e3%81%aa%e6%b6%88%e8%b2%bb%e8%80%85\/\" title=\"\u30b3\u30ed\u30ca\u30a6\u30a4\u30eb\u30b9\u5f8c\u306e\u8cfc\u8cb7\u884c\u52d5 \u2013 \u6d88\u8cbb\u8005\u5e02\u5834\u8abf\u67fb\"  data-wpil-monitor-id=\"9811\">researchers understand consumer preferences and behavioral<\/a> tendencies comprehensively.<\/li>\n\n\n\n<li><strong>\u30b0\u30eb\u30fc\u30d7\u306e\u76f8\u4e92\u4f5c\u7528\u3092\u89b3\u5bdf\u3059\u308b:<\/strong> \u30b0\u30eb\u30fc\u30d7\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u89b3\u5bdf\u306b\u306f\u5927\u304d\u306a\u5229\u70b9\u304c\u3042\u308a\u307e\u3059\u3002\u7814\u7a76\u8005\u306f\u3001\u53c2\u52a0\u8005\u304c\u304a\u4e92\u3044\u306e\u884c\u52d5\u306b\u3069\u306e\u3088\u3046\u306b\u5f71\u97ff\u3059\u308b\u304b\u3092\u8abf\u3079\u308b\u3053\u3068\u3067\u3001\u610f\u898b\u3084\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u306b\u5bfe\u3059\u308b\u793e\u4f1a\u7684\u5f71\u97ff\u306b\u3064\u3044\u3066\u8cb4\u91cd\u306a\u6d1e\u5bdf\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>Efficient <\/strong><a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%ab%e3%83%90%e3%83%ac%e3%83%83%e3%82%b8\/%e3%83%a8%e3%83%bc%e3%83%ad%e3%83%83%e3%83%91\/%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb-%e3%83%aa%e3%83%90%e3%83%97%e3%83%bc%e3%83%ab-%e8%8b%b1%e5%9b%bd\/\" title=\"\u30ea\u30d0\u30d7\u30fc\u30eb\u3067\u306e\u5e02\u5834\u8abf\u67fb | \u82f1\u56fd\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\u3068\u30c7\u30fc\u30bf\u53ce\u96c6\"  data-wpil-monitor-id=\"9805\">data collection: Group<\/a> interactions can uncover fresh ideas and perspectives that might not arise in individual interviews or small-group conversations.<\/li>\n\n\n\n<li><strong>\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u30e2\u30c7\u30ec\u30fc\u30bf\u30fc\u4ecb\u5165\u306e\u6a5f\u4f1a:<\/strong> \u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u306e\u30e2\u30c7\u30ec\u30fc\u30bf\u30fc\u306f\u3001\u30bb\u30c3\u30b7\u30e7\u30f3\u4e2d\u306b\u4ecb\u5165\u3057\u3066\u3001\u6398\u308a\u4e0b\u3052\u305f\u8cea\u554f\u3084\u30dd\u30a4\u30f3\u30c8\u306e\u8aac\u660e\u306a\u3069\u3092\u884c\u3044\u3001\u4f1a\u8a71\u3092\u5c0e\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30bb\u30c3\u30b7\u30e7\u30f3\u3067\u306f\u3001\u6d3b\u767a\u306a\u8b70\u8ad6\u3092\u4fc3\u3059\u3053\u3068\u3067\u3001\u95a2\u9023\u3059\u308b\u3059\u3079\u3066\u306e\u30c8\u30d4\u30c3\u30af\u3092\u30ab\u30d0\u30fc\u3057\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u30b3\u30f3\u30bb\u30d7\u30c8\u306e\u30c6\u30b9\u30c8\u3068\u6539\u826f:<\/strong> <a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e3%83%95%e3%82%a9%e3%83%bc%e3%82%ab%e3%82%b9%e3%82%b0%e3%83%ab%e3%83%bc%e3%83%97%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" title=\"\u30d5\u30a9\u30fc\u30ab\u30b9\u30fb\u30b0\u30eb\u30fc\u30d7\u30fb\u30de\u30fc\u30b1\u30c3\u30c8\u30fb\u30ea\u30b5\u30fc\u30c1\"  data-wpil-monitor-id=\"9807\">Focus groups enable researchers<\/a> to test and refine new product ideas or marketing messages effectively.<\/li>\n\n\n\n<li><strong>\u50be\u5411\u3068\u5171\u901a\u70b9\u306e\u7279\u5b9a:<\/strong> Recognizing commonalities along with trends and patterns among consumer opinions and behavior becomes less challenging when there are larger group sizes present during <a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e3%83%95%e3%82%a9%e3%83%bc%e3%82%ab%e3%82%b9%e3%82%b0%e3%83%ab%e3%83%bc%e3%83%97\/focus-groups-in-the-uk\/\" title=\"Focus Groups in the uk\"  data-wpil-monitor-id=\"1358\">focus<\/a> groups.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u30c8\u30e9\u30a4\u30a2\u30c9\u3068\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\u306e\u5e02\u5834\u8abf\u67fb\u306e\u9078\u629e<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-d508271f\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-d508271f\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-1.jpg\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\" title=\"Focus group recruitment (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Focus-group-recruitment-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u30c8\u30e9\u30a4\u30a2\u30c9\u3068\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u306e\u3069\u3061\u3089\u306e\u5e02\u5834\u8abf\u67fb\u3092\u9078\u629e\u3059\u308b\u304b\u306f\u3001\u8abf\u67fb\u306e\u76ee\u7684\u3001\u4e88\u7b97\u3001\u6642\u9593\u7684\u5236\u7d04\u3001\u5bfe\u8c61\u3068\u3059\u308b\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u7279\u6027\u306a\u3069\u3001\u3044\u304f\u3064\u304b\u306e\u8981\u56e0\u306b\u3088\u3063\u3066\u6c7a\u307e\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u306b\u3001\u30c8\u30e9\u30a4\u30a2\u30c9\u307e\u305f\u306f\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u306e\u3069\u3061\u3089\u304c\u7814\u7a76\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306b\u6700\u9069\u304b\u3092\u5224\u65ad\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3092\u793a\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u7814\u7a76\u76ee\u7684\uff1a<\/strong> \u8907\u96d1\u306a\u30c6\u30fc\u30de\u306b\u3064\u3044\u3066\u5305\u62ec\u7684\u306a\u8b70\u8ad6\u3092\u3057\u305f\u308a\u3001\u30c7\u30ea\u30b1\u30fc\u30c8\u306a\u554f\u984c\u306b\u7c21\u5358\u306b\u53d6\u308a\u7d44\u3093\u3060\u308a\u3059\u308b\u306b\u306f\u3001\u53c2\u52a0\u8005\u304c\u5c11\u306a\u304f\u89aa\u5bc6\u306a\u96f0\u56f2\u6c17\u3067\u53c2\u52a0\u5ea6\u304c\u4e0a\u304c\u308b\u30c8\u30e9\u30a4\u30a2\u30c9\u3092\u9078\u629e\u3059\u308b\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002\u7570\u306a\u308b\u8996\u70b9\u3092\u5f97\u305f\u308a\u3001\u3088\u308a\u5e45\u5e83\u3044\u5bfe\u8c61\u8005\u3092\u5bfe\u8c61\u306b\u30b3\u30f3\u30bb\u30d7\u30c8\u3092\u8a55\u4fa1\u3057\u305f\u308a\u5f37\u5316\u3057\u305f\u308a\u3059\u308b\u306b\u306f\u3001\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u306e\u4f7f\u7528\u3092\u691c\u8a0e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n\n\n\n<li><strong>\u4e88\u7b97\u3068\u6642\u9593\u306e\u5236\u7d04:<\/strong> \u591a\u304f\u306e\u7814\u7a76\u8005\u304c\u4e09\u8005\u7814\u7a76\u624b\u6cd5\u3092\u597d\u3080\u7406\u7531\u306e 1 \u3064\u306f\u3001\u901a\u5e38\u3001\u5fc5\u8981\u306a\u8cc7\u91d1\u304c\u5c11\u306a\u304f\u3001\u51e6\u7406\u6642\u9593\u304c\u77ed\u3044\u3053\u3068\u3067\u3059\u3002<\/li>\n\n\n\n<li><strong>\u5fc5\u8981\u306a\u6df1\u3055\u3068\u8a73\u7d30:<\/strong> Depending on how much depth and detail is required in the insights obtained, triads are suitable for concentrated and refined discussions, while <a href=\"https:\/\/www.sisinternational.com\/ja\/focus-groups-that-deliver-real-voices-real-insight-real-advantage\/\" title=\"Focus Groups That Deliver Real Voices, Real Insight, Real Advantage\"  data-wpil-monitor-id=\"9808\">focus groups can deliver<\/a> an extensive array of outlooks and thoughts.<\/li>\n<\/ul>\n\n\n\n<p>As a result, choosing between triads vs focus groups <a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/ai%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb%e3%81%a8%e6%88%a6%e7%95%a5%e3%82%b3%e3%83%b3%e3%82%b5%e3%83%ab%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0\/%e7%89%a9%e4%bd%93%e6%a4%9c%e5%87%baai%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" title=\"\u7269\u4f53\u691c\u51faAI\u5e02\u5834\u8abf\u67fb\"  data-wpil-monitor-id=\"7309\">market research only depends on the objective<\/a> of the research, and neither methodology is better than the other in itself. One methodology is perfect for obtaining results with in-depth perspectives, while the other can obtain more general results.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u30c8\u30e9\u30a4\u30a2\u30c9\u3068\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u306e\u3069\u3061\u3089\u306e\u5e02\u5834\u8abf\u67fb\u3092\u9078\u629e\u3059\u308b\u304b\u306f\u3001\u8abf\u67fb\u306e\u76ee\u7684\u3068\u5229\u7528\u53ef\u80fd\u306a\u4e88\u7b97\u306b\u3088\u3063\u3066\u5927\u304d\u304f\u7570\u306a\u308a\u307e\u3059\u3002<\/p>","protected":false},"author":1,"featured_media":66939,"parent":14514,"menu_order":311,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-42701","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/42701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/comments?post=42701"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/42701\/revisions"}],"predecessor-version":[{"id":81630,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/42701\/revisions\/81630"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media\/66939"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media?parent=42701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}