Oceania Market Research | Australia & New Zealand | SIS International<\/title>\n <meta name=\"description\" content=\"SIS International conducts primary market research across Australia and New Zealand with urban metropolitan panels in Sydney, Melbourne, and Auckland, plus regional and rural respondent networks for mining, agriculture, and FMCG research.\">\n <meta property=\"og:title\" content=\"Oceania Market Research | SIS International\">\n <meta property=\"og:description\" content=\"Primary research across Australia and New Zealand. Consumer panels, B2B industrial interviews, FMCG concept testing, and mining sector research with on-the-ground field teams.\">\n <style>\n :root{--ink:#0a1628;--ink-90:#111d30;--ink-80:#1a2940;--ink-60:#2d3f5a;--ink-40:#4a5f7f;--ink-20:#8a9bba;--ink-10:#b8c5da;--ink-05:#e4e9f1;--ink-02:#f4f6f9;--ink-01:#fafbfc;--gold:#c49a2a;--gold-light:#ddb94d;--gold-glow:rgba(196,154,42,.15);--gold-subtle:rgba(196,154,42,.06);--white:#fff;--radius:20px;--radius-sm:12px;--ease:cubic-bezier(.16,1,.3,1);--ease-out:cubic-bezier(.33,1,.68,1)}\n *,*::before,*::after{box-sizing:border-box;margin:0;padding:0}\n html{scroll-behavior:smooth;-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale}\n body{font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;color:var(--ink);background:var(--white);overflow-x:hidden;line-height:1.6}\n body::after{content:\"\";position:fixed;inset:0;pointer-events:none;z-index:9999;opacity:.018;background-image:url(\"data:image\/svg+xml,%3Csvg viewBox='0 0 256 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var(--ease-out),transform .8s var(--ease-out)}.r-left.v{opacity:1;transform:translateX(0)}.r-right{opacity:0;transform:translateX(40px);transition:opacity .8s var(--ease-out),transform .8s var(--ease-out)}.r-right.v{opacity:1;transform:translateX(0)}\n @media(max-width:1024px){.region{grid-template-columns:1fr;min-height:auto}.region:nth-child(even){direction:ltr}.region-img{height:300px}.cap-bar-inner{grid-template-columns:1fr}.cap-item:not(:last-child)::after{right:10%;left:10%;top:auto;bottom:0;width:auto;height:1px}}\n @media(max-width:640px){.hero{min-height:auto;padding-top:120px;padding-bottom:60px}.hero-counters{flex-direction:column;gap:24px}.region-img{height:240px}}\n <\/style>\n<\/head>\n<body>\n\n<section class=\"hero\">\n <div class=\"hero-inner\">\n <div class=\"hero-eyebrow\">Oceania Field Operations<\/div>\n <h1>Two Markets.<br>Urban and Rural.<br><em>Full Reach.<\/em><\/h1>\n <p class=\"hero-body\">\n SIS International fields primary research across Australia and New Zealand with access to both urban metropolitan panels in Sydney, Melbourne, Brisbane, Perth, and Auckland and regional respondent networks that reach mining communities, agricultural regions, and rural populations standard online panels miss. From FMCG concept testing in Sydney to mining sector B2B interviews in Western Australia to dairy export market assessments in Canterbury, our Oceania practice covers the full geographic and economic range.\n <\/p>\n <div class=\"hero-counters\">\n <div class=\"hero-counter\"><div class=\"hero-counter-num\">2<\/div><div class=\"hero-counter-label\">Core Markets<\/div><\/div>\n <div class=\"hero-counter\"><div class=\"hero-counter-num\">8<\/div><div class=\"hero-counter-label\">Major Metro Areas<\/div><\/div>\n <div class=\"hero-counter\"><div class=\"hero-counter-num\">40<span>+<\/span><\/div><div class=\"hero-counter-label\">Years of Operations<\/div><\/div>\n <\/div>\n <\/div>\n<\/section>\n\n<div class=\"cap-bar\">\n <div class=\"cap-bar-inner\">\n <div class=\"cap-item r\">\n <div class=\"cap-num\">01 \u2014 Resources B2B Access<\/div>\n <h4>Mining, Energy, and Agricultural Executive Panels<\/h4>\n <p>Australia’s mining sector in Western Australia and Queensland and New Zealand’s agricultural export economy require B2B research with respondents who are geographically dispersed, operationally focused, and difficult to recruit through standard panels. SIS maintains verified B2B respondent networks across the resources sector, including site managers, procurement directors, and logistics executives verified by employer and operational role.<\/p>\n <\/div>\n <div class=\"cap-item r\">\n <div class=\"cap-num\">02 \u2014 Urban-Rural Research Design<\/div>\n <h4>Methodology That Reaches Beyond Sydney and Melbourne<\/h4>\n <p>Australia’s population concentrates in five coastal metro areas, but consumer behavior, brand perception, and media consumption patterns differ significantly in regional and rural communities. SIS designs instruments that capture both urban and non-urban respondent segments, using CAPI fieldwork and telephone recruitment where online panels underrepresent regional populations.<\/p>\n <\/div>\n <div class=\"cap-item r\">\n <div class=\"cap-num\">03 \u2014 Privacy Act and CER Compliance<\/div>\n <h4>Australian Privacy Act and NZ Privacy Act 2020 Navigation<\/h4>\n <p>Australia’s Privacy Act (including the Consumer Data Right framework) and New Zealand’s Privacy Act 2020 impose specific requirements on respondent data collection, consent mechanisms, and cross-border data transfer. Research involving health data triggers additional TGA and Medsafe considerations. We build compliance into study design for both jurisdictions.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n<section class=\"intro\">\n <div class=\"intro-inner r\">\n <h2>Oceania Market Research That Covers the Full Geographic Range<\/h2>\n <p>Australia and New Zealand are often grouped together in APAC research programs, but they present distinct market structures. Australia’s economy is resource-extraction heavy, with mining and energy exports shaping B2B research demand in ways that differ from its consumer market, which concentrates in Sydney, Melbourne, Brisbane, Perth, and Adelaide. New Zealand’s economy centers on dairy, agriculture, and tourism, with a consumer market shaped by different retailer structures (Countdown vs. Coles\/Woolworths) and media consumption habits.<\/p>\n <p>The Closer Economic Relations (CER) trade agreement between Australia and New Zealand creates cross-Tasman research demand for firms operating in both markets. But CER alignment does not mean the markets are identical. Australian consumer response to pricing, packaging, and brand messaging differs from New Zealand’s. Regulatory frameworks diverge on food safety (FSANZ vs. MPI), pharmaceutical approvals (TGA vs. Medsafe), and financial services oversight (APRA\/ASIC vs. FMA\/RBNZ). SIS designs cross-Tasman research that enables comparability without ignoring these structural differences.<\/p>\n <p>SIS has conducted primary research in Oceania for decades, with field teams who understand the operational logistics of recruiting respondents across geographies that span from urban Sydney to remote Western Australian mining sites to New Zealand’s South Island agricultural communities.<\/p>\n <\/div>\n<\/section>\n\n\n<section class=\"map-widget-wrap\">\n <div class=\"map-widget-wrap-inner r\">\n<div id=\"sis-oc-widget\">\n<style>\n #sis-oc-widget *,#sis-oc-widget *::before,#sis-oc-widget *::after{box-sizing:border-box;margin:0;padding:0}\n #sis-oc-widget{font-family:Helvetica,Arial,sans-serif;color:#FFFFFF;overflow:hidden;border-radius:20px;background:#0a2a3a}\n #sis-oc-widget .hero-strip{background:linear-gradient(135deg,#0a2a3a 0%,#083040 60%,#051e2b 100%);padding:30px 20px;position:relative}\n #sis-oc-widget .hero-strip h1{font-size:clamp(24px,5vw,42px);font-weight:300;line-height:1.15}\n #sis-oc-widget .hero-strip h1 em{color:#2590B5;font-style:normal;font-weight:600}\n #sis-oc-widget .hero-strip p{margin-top:10px;font-size:14px;opacity:0.9}\n #sis-oc-widget .mobile-tabs{display:none;background:#030f18;border-bottom:1px solid rgba(37,144,181,0.3)}\n #sis-oc-widget .tab-btn{flex:1;padding:15px;background:none;border:none;color:#7fcde8;font-weight:600;text-transform:uppercase;font-size:12px;cursor:pointer;border-bottom:3px solid transparent}\n #sis-oc-widget .tab-btn.active{color:#FFFFFF;border-bottom-color:#2590B5;background:rgba(37,144,181,0.1)}\n #sis-oc-widget .map-section{display:grid;grid-template-columns:1fr 280px;min-height:500px}\n #sis-oc-widget .map-container{position:relative;background:#d6e8f0;overflow:hidden;min-height:400px}\n #sis-oc-widget #sis-oc-map-svg{display:block;width:100%;height:100%;touch-action:pan-x pan-y}\n #sis-oc-widget .country-path{cursor:pointer;transition:all 0.2s;stroke-width:1}\n #sis-oc-widget .country-path.covered{fill:#1A5C7A;stroke:rgba(255,255,255,0.3)}\n #sis-oc-widget .country-path.covered:hover,#sis-oc-widget .country-path.covered.active{fill:#2590B5;stroke:#C8962A;stroke-width:2}\n #sis-oc-widget .info-panel{position:absolute;bottom:15px;left:15px;right:15px;background:rgba(5,30,43,0.98);border:1px solid #2590B5;border-radius:8px;padding:16px;opacity:0;transform:translateY(10px);transition:all 0.3s ease;pointer-events:none;z-index:100}\n #sis-oc-widget .info-panel.visible{opacity:1;transform:translateY(0);pointer-events:all}\n #sis-oc-widget .info-panel-close{position:absolute;top:10px;right:10px;color:#fff;background:none;border:none;font-size:20px;cursor:pointer;display:none}\n #sis-oc-widget .sidebar{background:#082a3a;padding:20px;overflow-y:auto;max-height:620px}\n #sis-oc-widget .country-card{padding:16px;background:rgba(255,255,255,0.05);margin-bottom:10px;border-radius:8px;cursor:pointer;border:1px solid transparent}\n #sis-oc-widget .country-card.active{border-color:#2590B5;background:rgba(37,144,181,0.2)}\n #sis-oc-widget .footer-strip{background:#030f18;padding:20px;text-align:center}\n @media(max-width:800px){#sis-oc-widget .mobile-tabs{display:flex}#sis-oc-widget .map-section{grid-template-columns:1fr}#sis-oc-widget .map-container[data-view=\"hidden\"],#sis-oc-widget .sidebar[data-view=\"hidden\"]{display:none}#sis-oc-widget .info-panel{bottom:10px;left:10px;right:10px;max-width:none}#sis-oc-widget .info-panel-close{display:block}#sis-oc-widget .country-card{margin-bottom:12px}}\n<\/style>\n<div class=\"hero-strip\"><h1>Strategic Intelligence Across<br><em>Oceania<\/em><\/h1><p>SIS International’s regional expertise across Oceania.<\/p><\/div>\n<div class=\"mobile-tabs\"><button class=\"tab-btn active\" onclick=\"switchOcView('map',this)\">Map View<\/button><button class=\"tab-btn\" onclick=\"switchOcView('list',this)\">List View<\/button><\/div>\n<div class=\"map-section\">\n <div class=\"map-container\" id=\"oc-map-view\">\n <svg id=\"sis-oc-map-svg\" viewBox=\"0 0 960 620\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect width=\"960\" height=\"620\" fill=\"#d6e8f0\"\/><g id=\"sis-oc-countries-layer\"><\/g><\/svg>\n <div class=\"info-panel\" id=\"sis-oc-info-panel\"><button class=\"info-panel-close\" onclick=\"hideOcInfo()\">×<\/button><div id=\"sis-oc-info-flag\" style=\"font-size:24px;margin-bottom:5px\"><\/div><div id=\"sis-oc-info-name\" style=\"font-size:22px;font-weight:600\"><\/div><div id=\"sis-oc-info-sub\" style=\"font-size:11px;color:#2590B5;text-transform:uppercase;letter-spacing:2px;margin-top:2px\"><\/div><div style=\"height:1px;background:rgba(37,144,181,0.3);margin:10px 0\"><\/div><div style=\"display:flex;justify-content:space-between;font-size:12px;margin-top:5px\"><span style=\"color:#fff\">Services<\/span><span style=\"color:#E8B84B\" id=\"sis-oc-info-services\"><\/span><\/div><div style=\"display:flex;justify-content:space-between;font-size:12px;margin-top:5px\"><span style=\"color:#fff\">Focus<\/span><span style=\"color:#E8B84B\" id=\"sis-oc-info-focus\"><\/span><\/div><a id=\"sis-oc-info-link\" href=\"#\" target=\"_blank\" style=\"display:inline-block;margin-top:8px;font-size:12px;font-weight:600;color:#2590B5;text-decoration:none\">\u2192 View Country Coverage<\/a><\/div>\n <\/div>\n <aside class=\"sidebar\" id=\"oc-list-view\" data-view=\"hidden\"><div id=\"sis-oc-cards-container\"><\/div><\/aside>\n<\/div>\n<div class=\"footer-strip\"><p style=\"font-size:11px;color:#fff;font-weight:700\"><strong style=\"color:#2590B5\">SIS International<\/strong> \u00b7 Global Market Research \u00b7 135+ Countries<\/p><\/div>\n<\/div>\n <\/div>\n<\/section>\n\n\n<div class=\"regions\">\n\n <div class=\"region\" id=\"australia-article\">\n <a href=\"https:\/\/www.sisinternational.com\/coverage\/market-research-oceania\/market-research-in-australia\/\" class=\"region-img r-left\">\n <img decoding=\"async\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Australia-2.jpg\" alt=\"Market Research in Australia\" loading=\"lazy\">\n <\/a>\n <div class=\"region-content r-right\">\n <div class=\"region-idx\">Australia<\/div>\n <h2>Market Research in Australia<\/h2>\n <p>Discover new ways to grow your business in Australia with Market Research and Strategy tools.<\/p>\n <a href=\"https:\/\/www.sisinternational.com\/coverage\/market-research-oceania\/market-research-in-australia\/\" class=\"cta-btn\">\n <div class=\"btn-ray\"><\/div>\n <div class=\"btn-fill\"><\/div>\n <span>Learn More <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"9 18 15 12 9 6\"><\/polyline><\/svg><\/span>\n <\/a>\n <\/div>\n <\/div>\n\n <div class=\"region\" id=\"nz-article\">\n <a href=\"https:\/\/www.sisinternational.com\/coverage\/market-research-oceania\/market-research-in-new-zealand\/\" class=\"region-img r-right\">\n <img decoding=\"async\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/French-Polynesia-4.jpg\" alt=\"Market Research in New Zealand\" loading=\"lazy\">\n <\/a>\n <div class=\"region-content r-left\">\n <div class=\"region-idx\">New Zealand<\/div>\n <h2>Market Research in New Zealand<\/h2>\n <p>Learn more about the benefits of growing your business in New Zealand with SIS.<\/p>\n <a href=\"https:\/\/www.sisinternational.com\/coverage\/market-research-oceania\/market-research-in-new-zealand\/\" class=\"cta-btn\">\n <div class=\"btn-ray\"><\/div>\n <div class=\"btn-fill\"><\/div>\n <span>Learn More <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"9 18 15 12 9 6\"><\/polyline><\/svg><\/span>\n <\/a>\n <\/div>\n <\/div>\n\n<\/div>\n\n<section class=\"cta\">\n <div class=\"cta-inner r\">\n <h3>What Does Your<br>Oceania Study Require?<\/h3>\n <p>Tell us the market, the vertical, the respondent profile, and the decision timeline. Our Oceania team will scope the right fieldwork design for your study.<\/p>\n <a href=\"https:\/\/www.sisinternational.com\/contact-us\/\" class=\"cta-btn\"><div class=\"btn-ray\"><\/div><div class=\"btn-fill\"><\/div><span>Talk to an Expert <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"9 18 15 12 9 6\"><\/polyline><\/svg><\/span><\/a>\n <\/div>\n<\/section>\n\n<script>\n(function(){\n var io=new IntersectionObserver(function(e){e.forEach(function(e){if(!e.isIntersecting)return;e.target.classList.add('v');io.unobserve(e.target)})},{threshold:.1,rootMargin:'0px 0px -40px 0px'});\n document.querySelectorAll('.r,.r-left,.r-right').forEach(function(el){io.observe(el)});\n})();\n<\/script>\n\n\n<script>\n(function(){\n var COUNTRIES=[\n {numId:36,key:'aus',flag:'\\u{1F1E6}\\u{1F1FA}',name:'Australia',sub:'Strategic Coverage',coverage:'Full',services:'Full Suite',focus:'Mining, Finance, 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class=\"has-text-align-center has-accent-color has-text-color has-link-color wp-elements-55ea7415170adc30ae38d0fc701de175\"><strong>THE SIS DIFFERENCE<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-accent-color has-alpha-channel-opacity has-accent-background-color has-background\"\/>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"key-industries\">Key Industries<\/h2>\n\n\n\n<p>Oceania’s countries are all surrounded by water, making them an investment haven primarily for tourist-related businesses and a good region to conduct Oceania Market research.<\/p>\n\n\n\n<p>Its biggest industry is tourism, which is due to the high rate of labor and service in the continent. To meet the influx of tourists, many businesses hire migrant workers from neighboring countries, such as India, China, the <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/coverage\/market-research-asia\/focus-groups-manila-philippines\/\" title=\"Focus Groups in Manila\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"688\">Philippines<\/a>, and Vietnam. The projected annual revenue for this industry alone can reach up to hundreds of billions of dollars.<\/p>\n\n\n\n<p>Oceania is also a top producer of specific minerals. New Zealand produces gold, silver, coal, iron ore, and limestone. On the other hand, Australia produces gold and iron ore, with other minerals like diamonds, uranium, nickel, and zinc.<\/p>\n\n\n\n<p>New Zealand is also popular for its dairy products, being the home of a few of the largest milk manufacturers in the world. It is estimated that these milk farms raise $19 billion annually for the economy.<\/p>\n\n\n\n<p>Other relevant industries are education, financial sectors, agriculture, fishing, and manufacturing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"trends-and-opportunities\">Trends and Opportunities<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Here are some trends and business opportunities expected with Oceania’s market research:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Population growth:<\/strong> Australia’s continuous population growth is due to immigration. It assures that the demand for labor for the continuous growth and expansion of business is met. Note also that Oceania is composed mainly of developing nations with high fertility rates. Unlike Australia, these smaller countries have a natural increase. New Zealand partnered up with these nations and invites qualified Samoans to be residents.<\/li>\n\n\n\n<li><strong>Non-Cessation of Tourism Industry:<\/strong> Oceania relies heavily on the tourism industry, consequently influencing other sectors of the market, such as lodging, food, recreational, transportation, manufacturing, and finance. Exotic destination, like Fiji, continues to attract high-baller guests, ensuring the flow of money in the country.<\/li>\n\n\n\n<li><strong>Dairy Farms:<\/strong> New Zealand is the home of the largest milk processor in the world. Fonterra accounts for 90% of milk farms in New Zealand, ensuring its leading position in the market.<\/li>\n\n\n\n<li><strong>Workplace Flexibility:<\/strong> The Australian government pushed for better workplace flexibility, allowing employees better control of their working hours. This was accelerated during the pandemic as many small business owners and corporations granted flexible working arrangements to their employees.<\/li>\n\n\n\n<li><strong>Cyber Security:<\/strong> As many businesses perform flexible work schedules, it allows employees to work using their digital devices. Since sensitive data and information are included, businesses employ the expertise of cybersecurity professionals. The cybersecurity industry has since experienced growth from the surge of demand.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"strengths-in-the-oceania-market\">Strengths in the Oceania Market<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Oceania has a strong investment appeal because of the following:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Australia and New Zealand are some of the most developed countries in the world.<\/li>\n\n\n\n<li>Special migration agreement between Australia and New Zealand, which allows the citizens of each country to travel, live, and work freely in each country;<\/li>\n\n\n\n<li>New Zealand provides automatic citizenship to residents of the Cook Islands, Niue, and Tokelau. The following islands are not considered sovereign nations and therefore fall under the territory of New Zealand.<\/li>\n\n\n\n<li>New Zealand also provides special arrangements with other Pacific nations to allow 11,000 Samoans each year to become permanent residents if they meet the criteria. The country offers temporary work-related visas to people who failed to meet the requirements.<\/li>\n\n\n\n<li>Australia is the 12th largest economy, solidified by a $1.6 trillion GDP, which is equivalent to 1.7% of the world’s economy.<\/li>\n\n\n\n<li>Australia has a mixed economy, which helps diversify potential losses.<\/li>\n\n\n\n<li>Oceania has strong procurement and infrastructure projects and practices.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"about-market-research-in-oceania\">About Market Research in Oceania<\/h2>\n\n\n\n<p>It is a sound decision for businesses with a long-term goal of penetrating both the Asia and Pacific markets to establish in Oceania. Each country in the continent has varied business requirements and limitations. Australia has straightforward processes, which can make it easy. This goes the same with New Zealand.<\/p>\n\n\n\n<p>With the proper market research, businesses will be able to determine what factors to consider, from government compliance to raw resources for their businesses.<\/p>\n\n\n\n<div style=\"height:62px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u30aa\u30bb\u30a2\u30cb\u30a2\u8af8\u56fd\u306f\u3059\u3079\u3066\u6d77\u306b\u56f2\u307e\u308c\u3066\u304a\u308a\u3001\u4e3b\u306b\u89b3\u5149\u95a2\u9023\u4e8b\u696d\u306b\u3068\u3063\u3066\u306e\u6295\u8cc7\u5929\u56fd\u3068\u306a\u3063\u3066\u3044\u308b\u3002<\/p>","protected":false},"author":1,"featured_media":65679,"parent":14506,"menu_order":8,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-42665","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/42665","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/comments?post=42665"}],"version-history":[{"count":40,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/42665\/revisions"}],"predecessor-version":[{"id":85431,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/42665\/revisions\/85431"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/14506"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media\/65679"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media?parent=42665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

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var(--ease-out),transform .8s var(--ease-out)}.r-left.v{opacity:1;transform:translateX(0)}.r-right{opacity:0;transform:translateX(40px);transition:opacity .8s var(--ease-out),transform .8s var(--ease-out)}.r-right.v{opacity:1;transform:translateX(0)}\n @media(max-width:1024px){.region{grid-template-columns:1fr;min-height:auto}.region:nth-child(even){direction:ltr}.region-img{height:300px}.cap-bar-inner{grid-template-columns:1fr}.cap-item:not(:last-child)::after{right:10%;left:10%;top:auto;bottom:0;width:auto;height:1px}}\n @media(max-width:640px){.hero{min-height:auto;padding-top:120px;padding-bottom:60px}.hero-counters{flex-direction:column;gap:24px}.region-img{height:240px}}\n <\/style>\n<\/head>\n<body>\n\n<section class=\"hero\">\n <div class=\"hero-inner\">\n <div class=\"hero-eyebrow\">Oceania Field Operations<\/div>\n <h1>Two Markets.<br>Urban and Rural.<br><em>Full Reach.<\/em><\/h1>\n <p class=\"hero-body\">\n SIS International fields primary research across Australia and New Zealand with access to both urban metropolitan panels in Sydney, Melbourne, Brisbane, Perth, and Auckland and regional respondent networks that reach mining communities, agricultural regions, and rural populations standard online panels miss. From FMCG concept testing in Sydney to mining sector B2B interviews in Western Australia to dairy export market assessments in Canterbury, our Oceania practice covers the full geographic and economic range.\n <\/p>\n <div class=\"hero-counters\">\n <div class=\"hero-counter\"><div class=\"hero-counter-num\">2<\/div><div class=\"hero-counter-label\">Core Markets<\/div><\/div>\n <div class=\"hero-counter\"><div class=\"hero-counter-num\">8<\/div><div class=\"hero-counter-label\">Major Metro Areas<\/div><\/div>\n <div class=\"hero-counter\"><div class=\"hero-counter-num\">40<span>+<\/span><\/div><div class=\"hero-counter-label\">Years of Operations<\/div><\/div>\n <\/div>\n <\/div>\n<\/section>\n\n<div class=\"cap-bar\">\n <div class=\"cap-bar-inner\">\n <div class=\"cap-item r\">\n <div class=\"cap-num\">01 \u2014 Resources B2B Access<\/div>\n <h4>Mining, Energy, and Agricultural Executive Panels<\/h4>\n <p>Australia’s mining sector in Western Australia and Queensland and New Zealand’s agricultural export economy require B2B research with respondents who are geographically dispersed, operationally focused, and difficult to recruit through standard panels. SIS maintains verified B2B respondent networks across the resources sector, including site managers, procurement directors, and logistics executives verified by employer and operational role.<\/p>\n <\/div>\n <div class=\"cap-item r\">\n <div class=\"cap-num\">02 \u2014 Urban-Rural Research Design<\/div>\n <h4>Methodology That Reaches Beyond Sydney and Melbourne<\/h4>\n <p>Australia’s population concentrates in five coastal metro areas, but consumer behavior, brand perception, and media consumption patterns differ significantly in regional and rural communities. SIS designs instruments that capture both urban and non-urban respondent segments, using CAPI fieldwork and telephone recruitment where online panels underrepresent regional populations.<\/p>\n <\/div>\n <div class=\"cap-item r\">\n <div class=\"cap-num\">03 \u2014 Privacy Act and CER Compliance<\/div>\n <h4>Australian Privacy Act and NZ Privacy Act 2020 Navigation<\/h4>\n <p>Australia’s Privacy Act (including the Consumer Data Right framework) and New Zealand’s Privacy Act 2020 impose specific requirements on respondent data collection, consent mechanisms, and cross-border data transfer. Research involving health data triggers additional TGA and Medsafe considerations. We build compliance into study design for both jurisdictions.<\/p>\n <\/div>\n <\/div>\n<\/div>\n\n<section class=\"intro\">\n <div class=\"intro-inner r\">\n <h2>Oceania Market Research That Covers the Full Geographic Range<\/h2>\n <p>Australia and New Zealand are often grouped together in APAC research programs, but they present distinct market structures. Australia’s economy is resource-extraction heavy, with mining and energy exports shaping B2B research demand in ways that differ from its consumer market, which concentrates in Sydney, Melbourne, Brisbane, Perth, and Adelaide. New Zealand’s economy centers on dairy, agriculture, and tourism, with a consumer market shaped by different retailer structures (Countdown vs. Coles\/Woolworths) and media consumption habits.<\/p>\n <p>The Closer Economic Relations (CER) trade agreement between Australia and New Zealand creates cross-Tasman research demand for firms operating in both markets. But CER alignment does not mean the markets are identical. Australian consumer response to pricing, packaging, and brand messaging differs from New Zealand’s. Regulatory frameworks diverge on food safety (FSANZ vs. MPI), pharmaceutical approvals (TGA vs. Medsafe), and financial services oversight (APRA\/ASIC vs. FMA\/RBNZ). SIS designs cross-Tasman research that enables comparability without ignoring these structural differences.<\/p>\n <p>SIS has conducted primary research in Oceania for decades, with field teams who understand the operational logistics of recruiting respondents across geographies that span from urban Sydney to remote Western Australian mining sites to New Zealand’s South Island agricultural communities.<\/p>\n <\/div>\n<\/section>\n\n\n<section class=\"map-widget-wrap\">\n <div class=\"map-widget-wrap-inner r\">\n<div id=\"sis-oc-widget\">\n<style>\n #sis-oc-widget *,#sis-oc-widget *::before,#sis-oc-widget *::after{box-sizing:border-box;margin:0;padding:0}\n #sis-oc-widget{font-family:Helvetica,Arial,sans-serif;color:#FFFFFF;overflow:hidden;border-radius:20px;background:#0a2a3a}\n #sis-oc-widget .hero-strip{background:linear-gradient(135deg,#0a2a3a 0%,#083040 60%,#051e2b 100%);padding:30px 20px;position:relative}\n #sis-oc-widget .hero-strip 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#sis-oc-widget .country-card.active{border-color:#2590B5;background:rgba(37,144,181,0.2)}\n #sis-oc-widget .footer-strip{background:#030f18;padding:20px;text-align:center}\n @media(max-width:800px){#sis-oc-widget .mobile-tabs{display:flex}#sis-oc-widget .map-section{grid-template-columns:1fr}#sis-oc-widget .map-container[data-view=\"hidden\"],#sis-oc-widget .sidebar[data-view=\"hidden\"]{display:none}#sis-oc-widget .info-panel{bottom:10px;left:10px;right:10px;max-width:none}#sis-oc-widget .info-panel-close{display:block}#sis-oc-widget .country-card{margin-bottom:12px}}\n<\/style>\n<div class=\"hero-strip\"><h1>Strategic Intelligence Across<br><em>Oceania<\/em><\/h1><p>SIS International’s regional expertise across Oceania.<\/p><\/div>\n<div class=\"mobile-tabs\"><button class=\"tab-btn active\" onclick=\"switchOcView('map',this)\">Map View<\/button><button class=\"tab-btn\" onclick=\"switchOcView('list',this)\">List View<\/button><\/div>\n<div class=\"map-section\">\n <div class=\"map-container\" id=\"oc-map-view\">\n <svg id=\"sis-oc-map-svg\" viewBox=\"0 0 960 620\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect width=\"960\" height=\"620\" fill=\"#d6e8f0\"\/><g id=\"sis-oc-countries-layer\"><\/g><\/svg>\n <div class=\"info-panel\" id=\"sis-oc-info-panel\"><button class=\"info-panel-close\" onclick=\"hideOcInfo()\">×<\/button><div id=\"sis-oc-info-flag\" style=\"font-size:24px;margin-bottom:5px\"><\/div><div id=\"sis-oc-info-name\" style=\"font-size:22px;font-weight:600\"><\/div><div id=\"sis-oc-info-sub\" style=\"font-size:11px;color:#2590B5;text-transform:uppercase;letter-spacing:2px;margin-top:2px\"><\/div><div style=\"height:1px;background:rgba(37,144,181,0.3);margin:10px 0\"><\/div><div style=\"display:flex;justify-content:space-between;font-size:12px;margin-top:5px\"><span style=\"color:#fff\">Services<\/span><span style=\"color:#E8B84B\" id=\"sis-oc-info-services\"><\/span><\/div><div style=\"display:flex;justify-content:space-between;font-size:12px;margin-top:5px\"><span style=\"color:#fff\">Focus<\/span><span style=\"color:#E8B84B\" id=\"sis-oc-info-focus\"><\/span><\/div><a id=\"sis-oc-info-link\" href=\"#\" target=\"_blank\" style=\"display:inline-block;margin-top:8px;font-size:12px;font-weight:600;color:#2590B5;text-decoration:none\">\u2192 View Country Coverage<\/a><\/div>\n <\/div>\n <aside class=\"sidebar\" id=\"oc-list-view\" data-view=\"hidden\"><div id=\"sis-oc-cards-container\"><\/div><\/aside>\n<\/div>\n<div class=\"footer-strip\"><p style=\"font-size:11px;color:#fff;font-weight:700\"><strong style=\"color:#2590B5\">SIS International<\/strong> \u00b7 Global Market Research \u00b7 135+ Countries<\/p><\/div>\n<\/div>\n <\/div>\n<\/section>\n\n\n<div class=\"regions\">\n\n <div class=\"region\" id=\"australia-article\">\n <a href=\"https:\/\/www.sisinternational.com\/coverage\/market-research-oceania\/market-research-in-australia\/\" class=\"region-img r-left\">\n <img decoding=\"async\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Australia-2.jpg\" alt=\"Market Research in Australia\" loading=\"lazy\">\n <\/a>\n <div class=\"region-content r-right\">\n <div class=\"region-idx\">Australia<\/div>\n <h2>Market Research in Australia<\/h2>\n <p>Discover new ways to grow your business in Australia with Market Research and Strategy tools.<\/p>\n <a href=\"https:\/\/www.sisinternational.com\/coverage\/market-research-oceania\/market-research-in-australia\/\" class=\"cta-btn\">\n <div class=\"btn-ray\"><\/div>\n <div class=\"btn-fill\"><\/div>\n <span>Learn More <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"9 18 15 12 9 6\"><\/polyline><\/svg><\/span>\n <\/a>\n <\/div>\n <\/div>\n\n <div class=\"region\" id=\"nz-article\">\n <a href=\"https:\/\/www.sisinternational.com\/coverage\/market-research-oceania\/market-research-in-new-zealand\/\" class=\"region-img r-right\">\n <img decoding=\"async\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/French-Polynesia-4.jpg\" alt=\"Market Research in New Zealand\" loading=\"lazy\">\n <\/a>\n <div class=\"region-content r-left\">\n <div class=\"region-idx\">New Zealand<\/div>\n <h2>Market Research in New Zealand<\/h2>\n <p>Learn more about the benefits of growing your business in New Zealand with SIS.<\/p>\n <a href=\"https:\/\/www.sisinternational.com\/coverage\/market-research-oceania\/market-research-in-new-zealand\/\" class=\"cta-btn\">\n <div class=\"btn-ray\"><\/div>\n <div class=\"btn-fill\"><\/div>\n <span>Learn More <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"9 18 15 12 9 6\"><\/polyline><\/svg><\/span>\n <\/a>\n <\/div>\n <\/div>\n\n<\/div>\n\n<section class=\"cta\">\n <div class=\"cta-inner r\">\n <h3>What Does Your<br>Oceania Study Require?<\/h3>\n <p>Tell us the market, the vertical, the respondent profile, and the decision timeline. Our Oceania team will scope the right fieldwork design for your study.<\/p>\n <a href=\"https:\/\/www.sisinternational.com\/contact-us\/\" class=\"cta-btn\"><div class=\"btn-ray\"><\/div><div class=\"btn-fill\"><\/div><span>Talk to an Expert <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"9 18 15 12 9 6\"><\/polyline><\/svg><\/span><\/a>\n <\/div>\n<\/section>\n\n<script>\n(function(){\n var io=new IntersectionObserver(function(e){e.forEach(function(e){if(!e.isIntersecting)return;e.target.classList.add('v');io.unobserve(e.target)})},{threshold:.1,rootMargin:'0px 0px -40px 0px'});\n document.querySelectorAll('.r,.r-left,.r-right').forEach(function(el){io.observe(el)});\n})();\n<\/script>\n\n\n<script>\n(function(){\n var COUNTRIES=[\n {numId:36,key:'aus',flag:'\\u{1F1E6}\\u{1F1FA}',name:'Australia',sub:'Strategic Coverage',coverage:'Full',services:'Full Suite',focus:'Mining, Finance, 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class=\"has-text-align-center has-accent-color has-text-color has-link-color wp-elements-55ea7415170adc30ae38d0fc701de175\"><strong>THE SIS DIFFERENCE<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-accent-color has-alpha-channel-opacity has-accent-background-color has-background\"\/>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"key-industries\">Key Industries<\/h2>\n\n\n\n<p>Oceania’s countries are all surrounded by water, making them an investment haven primarily for tourist-related businesses and a good region to conduct Oceania Market research.<\/p>\n\n\n\n<p>Its biggest industry is tourism, which is due to the high rate of labor and service in the continent. To meet the influx of tourists, many businesses hire migrant workers from neighboring countries, such as India, China, the <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/coverage\/market-research-asia\/focus-groups-manila-philippines\/\" title=\"Focus Groups in Manila\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"688\">Philippines<\/a>, and Vietnam. The projected annual revenue for this industry alone can reach up to hundreds of billions of dollars.<\/p>\n\n\n\n<p>Oceania is also a top producer of specific minerals. New Zealand produces gold, silver, coal, iron ore, and limestone. On the other hand, Australia produces gold and iron ore, with other minerals like diamonds, uranium, nickel, and zinc.<\/p>\n\n\n\n<p>New Zealand is also popular for its dairy products, being the home of a few of the largest milk manufacturers in the world. It is estimated that these milk farms raise $19 billion annually for the economy.<\/p>\n\n\n\n<p>Other relevant industries are education, financial sectors, agriculture, fishing, and manufacturing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"trends-and-opportunities\">Trends and Opportunities<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Here are some trends and business opportunities expected with Oceania’s market research:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Population growth:<\/strong> Australia’s continuous population growth is due to immigration. It assures that the demand for labor for the continuous growth and expansion of business is met. Note also that Oceania is composed mainly of developing nations with high fertility rates. Unlike Australia, these smaller countries have a natural increase. New Zealand partnered up with these nations and invites qualified Samoans to be residents.<\/li>\n\n\n\n<li><strong>Non-Cessation of Tourism Industry:<\/strong> Oceania relies heavily on the tourism industry, consequently influencing other sectors of the market, such as lodging, food, recreational, transportation, manufacturing, and finance. Exotic destination, like Fiji, continues to attract high-baller guests, ensuring the flow of money in the country.<\/li>\n\n\n\n<li><strong>Dairy Farms:<\/strong> New Zealand is the home of the largest milk processor in the world. Fonterra accounts for 90% of milk farms in New Zealand, ensuring its leading position in the market.<\/li>\n\n\n\n<li><strong>Workplace Flexibility:<\/strong> The Australian government pushed for better workplace flexibility, allowing employees better control of their working hours. This was accelerated during the pandemic as many small business owners and corporations granted flexible working arrangements to their employees.<\/li>\n\n\n\n<li><strong>Cyber Security:<\/strong> As many businesses perform flexible work schedules, it allows employees to work using their digital devices. Since sensitive data and information are included, businesses employ the expertise of cybersecurity professionals. The cybersecurity industry has since experienced growth from the surge of demand.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"strengths-in-the-oceania-market\">Strengths in the Oceania Market<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Oceania has a strong investment appeal because of the following:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Australia and New Zealand are some of the most developed countries in the world.<\/li>\n\n\n\n<li>Special migration agreement between Australia and New Zealand, which allows the citizens of each country to travel, live, and work freely in each country;<\/li>\n\n\n\n<li>New Zealand provides automatic citizenship to residents of the Cook Islands, Niue, and Tokelau. The following islands are not considered sovereign nations and therefore fall under the territory of New Zealand.<\/li>\n\n\n\n<li>New Zealand also provides special arrangements with other Pacific nations to allow 11,000 Samoans each year to become permanent residents if they meet the criteria. The country offers temporary work-related visas to people who failed to meet the requirements.<\/li>\n\n\n\n<li>Australia is the 12th largest economy, solidified by a $1.6 trillion GDP, which is equivalent to 1.7% of the world’s economy.<\/li>\n\n\n\n<li>Australia has a mixed economy, which helps diversify potential losses.<\/li>\n\n\n\n<li>Oceania has strong procurement and infrastructure projects and practices.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"about-market-research-in-oceania\">About Market Research in Oceania<\/h2>\n\n\n\n<p>It is a sound decision for businesses with a long-term goal of penetrating both the Asia and Pacific markets to establish in Oceania. Each country in the continent has varied business requirements and limitations. Australia has straightforward processes, which can make it easy. This goes the same with New Zealand.<\/p>\n\n\n\n<p>With the proper market research, businesses will be able to determine what factors to consider, from government compliance to raw resources for their businesses.<\/p>\n\n\n\n<div style=\"height:62px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u30aa\u30bb\u30a2\u30cb\u30a2\u8af8\u56fd\u306f\u3059\u3079\u3066\u6d77\u306b\u56f2\u307e\u308c\u3066\u304a\u308a\u3001\u4e3b\u306b\u89b3\u5149\u95a2\u9023\u4e8b\u696d\u306b\u3068\u3063\u3066\u306e\u6295\u8cc7\u5929\u56fd\u3068\u306a\u3063\u3066\u3044\u308b\u3002<\/p>","protected":false},"author":1,"featured_media":65679,"parent":14506,"menu_order":8,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-42665","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/42665","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/comments?post=42665"}],"version-history":[{"count":40,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/42665\/revisions"}],"predecessor-version":[{"id":85431,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/42665\/revisions\/85431"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/14506"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media\/65679"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media?parent=42665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}