{"id":41766,"date":"2023-03-15T17:44:05","date_gmt":"2023-03-15T21:44:05","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=41766"},"modified":"2026-03-12T19:59:05","modified_gmt":"2026-03-12T23:59:05","slug":"%e3%83%96%e3%83%a9%e3%83%b3%e3%83%89%e8%bf%bd%e8%b7%a1%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e3%83%96%e3%83%a9%e3%83%b3%e3%83%87%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%a8%e9%a1%a7%e5%ae%a2%e8%aa%bf%e6%9f%bb%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e3%83%96%e3%83%a9%e3%83%b3%e3%83%89%e8%bf%bd%e8%b7%a1%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/","title":{"rendered":"\u30d6\u30e9\u30f3\u30c9\u8ffd\u8de1\u5e02\u5834\u8abf\u67fb"},"content":{"rendered":"

\u30d6\u30e9\u30f3\u30c9\u8ffd\u8de1\u5e02\u5834\u8abf\u67fb<\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n
\n\n\n\n

\u4eca\u65e5\u306e\u8907\u96d1\u306a\u30d3\u30b8\u30cd\u30b9\u74b0\u5883\u3067\u6210\u529f\u3059\u308b\u306b\u306f\u3001\u30a4\u30f3\u30d1\u30af\u30c8\u306e\u3042\u308b\u30d6\u30e9\u30f3\u30c9\u3092\u69cb\u7bc9\u3057\u7dad\u6301\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u4f01\u696d\u304c\u81ea\u793e\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u9867\u5ba2\u304c\u3069\u306e\u3088\u3046\u306b\u898b\u3066\u3044\u308b\u304b\u3092\u628a\u63e1\u3057\u3001\u9577\u671f\u7684\u306b\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5f37\u5316\u3059\u308b\u65b9\u6cd5\u3092\u77e5\u308b\u3053\u3068\u306f\u96e3\u3057\u3044\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u3053\u3053\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u8ffd\u8de1\u5e02\u5834\u8abf\u67fb\u304c\u6975\u3081\u3066\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u3001\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3001\u30a8\u30af\u30a4\u30c6\u30a3\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306a\u3069\u306e\u8981\u7d20\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u3053\u306e\u60c5\u5831\u3092\u8a55\u4fa1\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u6226\u7565\u306b\u95a2\u3057\u3066\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u6c7a\u5b9a\u3092\u4e0b\u3057\u3001\u6642\u9593\u306e\u7d4c\u904e\u3068\u3068\u3082\u306b\u30d6\u30e9\u30f3\u30c9 \u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\u30d6\u30e9\u30f3\u30c9\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u5e02\u5834\u8abf\u67fb\u3068\u306f\u4f55\u3067\u3059\u304b?<\/h2>\n\n\n\n

Brand tracking market research<\/a> helps businesses monitor and measure the performance of their brand. It gathers data through surveys, interviews, and other forms of qualitative and quantitative research methods to assess brand awareness, perception, and the brand.<\/p>\n\n\n\n

\u3055\u3089\u306b\u3001\u8ffd\u8de1\u3092\u901a\u3058\u3066\u3001\u4f01\u696d\u306f\u6d88\u8cbb\u8005\u306e\u614b\u5ea6\u3084\u884c\u52d5\u306e\u5909\u5316\u3092\u7279\u5b9a\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u3092\u5f37\u5316\u3057\u3066\u3088\u308a\u5927\u304d\u306a\u6210\u529f\u3092\u53ce\u3081\u308b\u305f\u3081\u306b\u6226\u7565\u3092\u8abf\u6574\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\u4f01\u696d\u306b\u3068\u3063\u3066\u306e\u30d6\u30e9\u30f3\u30c9\u8ffd\u8de1\u5e02\u5834\u8abf\u67fb\u306e\u91cd\u8981\u6027<\/h2>\n\n\n\n

\u4f01\u696d\u306f\u3001\u5b9a\u671f\u7684\u306b\u30d6\u30e9\u30f3\u30c9\u8ffd\u8de1\u8abf\u67fb\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3001\u7af6\u4e89\u76f8\u624b\u3088\u308a\u4e00\u6b69\u5148\u3092\u884c\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u3001\u597d\u307f\u3001\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3059\u308b\u614b\u5ea6\u306e\u50be\u5411\u3084\u30d1\u30bf\u30fc\u30f3\u3092\u7279\u5b9a\u3057\u3001\u610f\u601d\u6c7a\u5b9a\u3092\u5bb9\u6613\u306b\u3057\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u6226\u7565\u3092\u6539\u5584\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\u30d6\u30e9\u30f3\u30c9 \u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u8abf\u67fb\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u3067\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u304c\u4f4e\u3044\u9818\u57df\u3092\u7279\u5b9a\u3059\u308b\u305f\u3081\u306e\u8cb4\u91cd\u306a\u6d1e\u5bdf\u3082\u63d0\u4f9b\u3057\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u8abf\u67fb\u3067\u6d88\u8cbb\u8005\u304c\u305d\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u63d0\u4f9b\u3092\u8a8d\u8b58\u3057\u3066\u3044\u306a\u3044\u3053\u3068\u304c\u5224\u660e\u3057\u305f\u5834\u5408\u3001\u305d\u306e\u4f01\u696d\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u6d3b\u7528\u3057\u3066\u30d6\u30e9\u30f3\u30c9\u306e\u53ef\u8996\u6027\u3068\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\u53ce\u96c6\u3055\u308c\u305f\u30c7\u30fc\u30bf\u3092\u614e\u91cd\u306b\u691c\u8a0e\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u30d6\u30e9\u30f3\u30c9\u6226\u7565\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u4fee\u6b63\u3057\u3001\u6210\u529f\u306e\u53ef\u80fd\u6027\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\u30d6\u30e9\u30f3\u30c9\u8ffd\u8de1\u5e02\u5834\u8abf\u67fb\u306e\u6700\u65b0\u52d5\u5411<\/h2>\n\n\n\n

\u73fe\u5728\u306e\u30c8\u30ec\u30f3\u30c9\u306b\u306f\u6b21\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002<\/h3>\n\n\n\n

\u30c7\u30b8\u30bf\u30eb\u30c7\u30fc\u30bf\u53ce\u96c6:<\/strong> \u3088\u308a\u591a\u304f\u306e\u6d88\u8cbb\u8005\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u884c\u52d5\u306b\u79fb\u884c\u3059\u308b\u306b\u3064\u308c\u3066\u3001\u591a\u304f\u306e\u4f01\u696d\u304c\u30c7\u30b8\u30bf\u30eb\u30c7\u30fc\u30bf\u53ce\u96c6\u65b9\u6cd5\u3092\u63a1\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u306f\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3001Web\u5206\u6790\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30a2\u30f3\u30b1\u30fc\u30c8\u306a\u3069\u306e\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3057\u3066\u3001\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u3084\u597d\u307f\u306b\u95a2\u3059\u308b\u6d1e\u5bdf\u3092\u53ce\u96c6\u3059\u308b\u3053\u3068\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n\n\n\n

\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u76e3\u8996:<\/strong> \u73fe\u5728\u3001\u591a\u304f\u306e\u4f01\u696d\u304c\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u76e3\u8996\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3057\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u7d99\u7d9a\u7684\u306b\u8ffd\u8de1\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u554f\u984c\u3084\u6a5f\u4f1a\u3092\u7279\u5b9a\u3057\u3001\u8fc5\u901f\u306b\u5bfe\u5fdc\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\u9867\u5ba2\u4f53\u9a13\u3068\u306e\u7d71\u5408:<\/strong> In addition to tracking brand performance, many businesses are now integrating brand tracking market research with customer<\/a> experience data to gain a more holistic view of the customer journey. This allows businesses to identify opportunities to improve the overall customer experience and strengthen the brand\u2019s position in the market.<\/p>\n\n\n\n

\u611f\u60c5\u7684\u306a\u3064\u306a\u304c\u308a\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b:<\/strong> \u6d88\u8cbb\u8005\u306f\u611f\u60c5\u7684\u306a\u3064\u306a\u304c\u308a\u3092\u611f\u3058\u308b\u30d6\u30e9\u30f3\u30c9\u3068\u95a2\u308f\u308a\u3001\u5fe0\u8aa0\u5fc3\u3092\u6301\u3061\u7d9a\u3051\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3053\u3068\u304c\u7814\u7a76\u3067\u793a\u3055\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u73fe\u5728\u3001\u591a\u304f\u306e\u4f01\u696d\u304c\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u3068\u306e\u611f\u60c5\u7684\u306a\u3064\u306a\u304c\u308a\u3092\u8ffd\u8de1\u3059\u308b\u3053\u3068\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u5305\u6442\u3068\u591a\u69d8\u6027:<\/strong> In recent years, there has been a growing focus on inclusion and diversity. This includes ensuring that research samples are representative of diverse consumer groups, tracking metrics related to diversity and inclusion, and using research insights to improve brand<\/a> messaging and marketing campaigns in a way that is inclusive and respectful of all consumers.<\/p>\n\n\n\n

\u30d6\u30e9\u30f3\u30c9\u8ffd\u8de1\u5e02\u5834\u8abf\u67fb\u3092\u5b9f\u65bd\u3059\u308b\u76ee\u7684<\/h2>\n\n\n\n

\u6307\u63ee \u30d6\u30e9\u30f3\u30c9\u8ffd\u8de1\u5e02\u5834\u8abf\u67fb<\/a> offers various advantages. It assists companies in tracking the most significant key brand awareness and metrics effectively. Brand awareness metrics may include perception of loyalty and customer satisfaction, and by consistently measuring these metrics, businesses can determine if their brand strategy is effective and adjust as required.<\/p>\n\n\n\n

The goals of conducting \u30d6\u30e9\u30f3\u30c9\u8ffd\u8de1\u5e02\u5834\u8abf\u67fb<\/a> can differ depending on a company’s individual needs and aims. Nevertheless, some typical objectives of such research could be:<\/p>\n\n\n\n