{"id":41580,"date":"2023-02-14T18:37:15","date_gmt":"2023-02-14T18:37:15","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=41580"},"modified":"2025-10-21T00:21:42","modified_gmt":"2025-10-21T04:21:42","slug":"%e4%b8%ad%e5%b0%8f%e4%bc%81%e6%a5%ad%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ja\/expertise\/industries\/small-and-medium-enterprise-market-research\/","title":{"rendered":"\u4e2d\u5c0f\u4f01\u696d\u5e02\u5834\u8abf\u67fb"},"content":{"rendered":"

\u4e2d\u5c0f\u4f01\u696d\u5e02\u5834\u8abf\u67fb<\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

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\u3053\u306e\u305f\u3081\u3001\u4e2d\u5c0f\u4f01\u696d\u306e\u5e02\u5834\u8abf\u67fb\u306f\u3001\u4f01\u696d\u304c\u610f\u601d\u6c7a\u5b9a\u3092\u5c0e\u304d\u3001\u6210\u529f\u306b\u3064\u306a\u304c\u308b\u767a\u5c55\u8a08\u753b\u3092\u7acb\u6848\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u30c7\u30fc\u30bf\u3068\u77e5\u8b58\u3092\u5f97\u308b\u305f\u3081\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

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\u4e2d\u5c0f\u4f01\u696d\u306e\u5e02\u5834\u8abf\u67fb\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u306f\u3001\u9867\u5ba2\u3001\u696d\u754c\u3001\u7af6\u5408\u4ed6\u793e\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u30b9\u30c6\u30c3\u30d7\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3068\u597d\u307f\u306b\u95a2\u3059\u308b\u6d1e\u5bdf\u3092\u5f97\u3066\u3001\u5e02\u5834\u6a5f\u4f1a\u3092\u8a8d\u8b58\u3057\u3001\u7af6\u4e89\u3092\u8a55\u4fa1\u3057\u3001\u6210\u9577\u306e\u53ef\u80fd\u6027\u3092\u767a\u898b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 <\/span><\/p>\n\n\n\n

\u4e2d\u5c0f\u4f01\u696d\u304c\u76f4\u9762\u3059\u308b\u9650\u3089\u308c\u305f\u30ea\u30bd\u30fc\u30b9\u3001\u9ad8\u3044\u904b\u7528\u30b3\u30b9\u30c8\u3001\u5909\u5316\u3059\u308b\u9867\u5ba2\u30cb\u30fc\u30ba\u3092\u8a8d\u8b58\u3059\u308b\u3053\u3068\u304c\u6700\u3082\u91cd\u8981\u3067\u3059\u3002 \u2013<\/span> \u5e02\u5834\u8abf\u67fb\u3092\u901a\u3058\u3066\u3001\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3044\u3001\u3053\u308c\u3089\u306e\u8ab2\u984c\u306b\u5bfe\u51e6\u3059\u308b\u305f\u3081\u306e\u52b9\u679c\u7684\u306a\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

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\"SIS<\/figure>\n\n\n\n
    \n
  • \u4f01\u696d\u306f\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3001\u597d\u307f\u3001\u884c\u52d5\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u4e2d\u5c0f\u4f01\u696d\u306f\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u3066\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306b\u5230\u9054\u3059\u308b\u305f\u3081\u306e\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n
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  • \u4e2d\u5c0f\u4f01\u696d\u306f\u3001\u5e02\u5834\u8abf\u67fb\u3092\u6d3b\u7528\u3057\u3066\u3001\u81ea\u793e\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u95a2\u3059\u308b\u9867\u5ba2\u306e\u6d1e\u5bdf\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u30c7\u30fc\u30bf\u3092\u901a\u3058\u3066\u3001\u6539\u5584\u306e\u4f59\u5730\u3092\u767a\u898b\u3057\u3001\u9867\u5ba2\u306e\u671f\u5f85\u3092\u3088\u308a\u6e80\u305f\u3059\u305f\u3081\u306b\u30b5\u30fc\u30d3\u30b9\u3092\u66f4\u65b0\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n
  • \u4e2d\u5c0f\u4f01\u696d\u306e\u5e02\u5834\u8abf\u67fb\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u4e8b\u5b9f\u306b\u57fa\u3065\u304f\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u3001\u6210\u529f\u3068\u5c06\u6765\u306e\u6210\u9577\u306e\u53ef\u80fd\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n

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      \n
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        \n
      • \u4e2d\u5c0f\u4f01\u696d\u306e\u5e02\u5834\u8abf\u67fb\u306f\u3001\u672a\u958b\u62d3\u306e\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u7279\u5b9a\u3059\u308b\u305f\u3081\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u3055\u307e\u3056\u307e\u306a\u6d88\u8cbb\u8005\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u660e\u78ba\u306a\u30cb\u30fc\u30ba\u3068\u597d\u307f\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u7279\u5b9a\u306e\u30b0\u30eb\u30fc\u30d7\u3092\u52b9\u679c\u7684\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30d7\u30e9\u30f3\u3092\u4f5c\u6210\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n
      • \u5e02\u5834\u8abf\u67fb\u306e\u5b9f\u65bd\u306f\u3001\u65b0\u88fd\u54c1\u3084\u65b0\u30b5\u30fc\u30d3\u30b9\u3092\u5c0e\u5165\u3059\u308b\u4e0a\u3067\u4e0d\u53ef\u6b20\u306a\u8981\u7d20\u3067\u3059\u3002\u4e2d\u5c0f\u4f01\u696d\u306f\u3001\u5e02\u5834\u8abf\u67fb\u306b\u3088\u3063\u3066\u65b0\u88fd\u54c1\u306e\u6f5c\u5728\u7684\u898b\u8fbc\u307f\u5ba2\u3092\u767a\u898b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u6d88\u8cbb\u8005\u306e\u6b32\u6c42\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306e\u9700\u8981\u3092\u6b63\u78ba\u306b\u6e80\u305f\u3059\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u4f5c\u308a\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u5e02\u5834\u8abf\u67fb\u306f\u3001\u4f01\u696d\u306b\u9867\u5ba2\u6e80\u8db3\u5ea6\u306b\u95a2\u3059\u308b\u8cb4\u91cd\u306a\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u9867\u5ba2\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u53ce\u96c6\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u6539\u5584\u306e\u6a5f\u4f1a\u3092\u7279\u5b9a\u3057\u3001\u88fd\u54c1\u3001\u30b5\u30fc\u30d3\u30b9\u3001\u307e\u305f\u306f\u9867\u5ba2\u30b5\u30fc\u30d3\u30b9\u306e\u5b9f\u8df5\u3092\u8abf\u6574\u3057\u3066\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u3088\u308a\u3088\u304f\u5bfe\u5fdc\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n
      • \u4e2d\u5c0f\u4f01\u696d\u306e\u5e02\u5834\u8abf\u67fb\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3001\u7af6\u4e89\u74b0\u5883\u306e\u5168\u4f53\u50cf\u3092\u628a\u63e1\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u7d44\u7e54\u306f\u5dee\u5225\u5316\u3092\u56f3\u308a\u3001\u5e02\u5834\u3067\u512a\u4f4d\u306b\u7acb\u3064\u305f\u3081\u306e\u8a08\u753b\u3092\u7acb\u3066\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n
      • \u4f01\u696d\u306f\u5e02\u5834\u8abf\u67fb\u3092\u6d3b\u7528\u3057\u3066\u73fe\u5728\u306e\u5e02\u5834\u52d5\u5411\u3084\u6d88\u8cbb\u8005\u306e\u55dc\u597d\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u30ea\u30b9\u30af\u3092\u8efd\u6e1b\u3067\u304d\u307e\u3059\u3002\u00a0<\/span><\/li>\n<\/ul>\n\n\n\n

        \u4e2d\u5c0f\u4f01\u696d\u5e02\u5834\u8abf\u67fb\u306e\u8ab2\u984c\u3068\u9650\u754c<\/h2>\n\n\n\n
        \"SIS<\/figure>\n\n\n\n
          \n
        • \u4e2d\u5c0f\u4f01\u696d\u306f\u591a\u304f\u306e\u5834\u5408\u3001\u5305\u62ec\u7684\u306a\u5e02\u5834\u8abf\u67fb\u3092\u5b9f\u65bd\u3059\u308b\u80fd\u529b\u3092\u59a8\u3052\u308b\u53ef\u80fd\u6027\u306e\u3042\u308b\u30ea\u30bd\u30fc\u30b9\u306e\u5236\u7d04\u306b\u76f4\u9762\u3057\u307e\u3059\u3002<\/li>\n\n\n\n
        • \u4e2d\u5c0f\u4f01\u696d\u306f\u3001\u5927\u4f01\u696d\u3068\u540c\u30ec\u30d9\u30eb\u306e\u5e02\u5834\u8abf\u67fb\u306e\u5c02\u9580\u77e5\u8b58\u3084\u8a8d\u8b58\u3092\u6301\u3063\u3066\u3044\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n\n\n\n
        • \u4f01\u696d\u306f\u3001\u5e02\u5834\u8abf\u67fb\u306b\u5272\u308a\u5f53\u3066\u308b\u5927\u4f01\u696d\u3068\u540c\u3058\u8ca1\u6e90\u3092\u6301\u3063\u3066\u3044\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n\n\n\n
        • \u30b5\u30f3\u30d7\u30eb\u30b5\u30a4\u30ba\u304c\u7e2e\u5c0f\u3055\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u305f\u3081\u3001\u4e2d\u5c0f\u4f01\u696d\u3067\u306f\u7d71\u8a08\u7684\u306b\u6709\u610f\u306a\u7d50\u679c\u3092\u5f97\u308b\u306e\u304c\u56f0\u96e3\u306b\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n\n\n\n
        • \u4e2d\u5c0f\u4f01\u696d\u306f\u3001\u5e02\u5834\u5206\u6790\u306e\u305f\u3081\u306e\u3088\u308a\u8c4a\u5bcc\u306a\u30ea\u30bd\u30fc\u30b9\u3068\u60c5\u5831\u3092\u6301\u3064\u5927\u4f01\u696d\u3068\u7af6\u4e89\u3059\u308b\u3053\u3068\u304c\u96e3\u3057\u3044\u3068\u611f\u3058\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/li>\n<\/ul>\n\n\n\n

          \u4e2d\u5c0f\u4f01\u696d\u5e02\u5834\u8abf\u67fb\u306e\u4eca\u5f8c\u306e\u52d5\u5411\u3068\u691c\u8a0e\u4e8b\u9805<\/h2>\n\n\n\n
            \n
          • \u4e16\u754c\u7d4c\u6e08\u304c\u767a\u5c55\u3059\u308b\u306b\u3064\u308c\u3001\u4e2d\u5c0f\u4f01\u696d\u306e\u91cd\u8981\u6027\u304c\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u4f01\u696d\u304c\u7af6\u4e89\u529b\u3092\u7dad\u6301\u3059\u308b\u306b\u306f\u3001\u6b63\u78ba\u306a\u5e02\u5834\u8abf\u67fb\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3066\u3001\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u3092\u8003\u616e\u3059\u308b\u3068\u3001\u4e2d\u5c0f\u4f01\u696d\u306e\u5e02\u5834\u8abf\u67fb\u306e\u9700\u8981\u306f\u304a\u305d\u3089\u304f\u5897\u52a0\u3059\u308b\u3067\u3057\u3087\u3046\u3002<\/li>\n\n\n\n
          • \u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u3068\u5206\u6790\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u51fa\u73fe\u306b\u3088\u308a\u3001\u4e2d\u5c0f\u4f01\u696d\u306f\u3088\u308a\u5305\u62ec\u7684\u306a\u5e02\u5834\u8abf\u67fb\u624b\u6cd5\u3092\u5229\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u3053\u308c\u3089\u306e\u30c4\u30fc\u30eb\u306f\u3001\u9867\u5ba2\u306e\u50be\u5411\u3001\u6027\u5411\u3001\u8cfc\u8cb7\u884c\u52d5\u306b\u95a2\u3059\u308b\u3088\u308a\u512a\u308c\u305f\u6d1e\u5bdf\u3092\u4f01\u696d\u306b\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/li>\n\n\n\n
          • \u5e02\u5834\u306b\u304a\u3051\u308b\u7af6\u4e89\u304c\u6fc0\u5316\u3059\u308b\u306b\u3064\u308c\u3001\u4e2d\u5c0f\u4f01\u696d\u306f\u4e92\u3044\u306b\u5354\u529b\u3059\u308b\u3053\u3068\u306e\u5229\u70b9\u306b\u6c17\u3065\u304d\u59cb\u3081\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u4f01\u696d\u306f\u3001\u30ea\u30bd\u30fc\u30b9\u3068\u5c02\u9580\u77e5\u8b58\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u5e02\u5834\u8abf\u67fb\u3092\u5b9f\u65bd\u3057\u3001\u9867\u5ba2\u3068\u5e02\u5834\u3092\u3088\u308a\u5305\u62ec\u7684\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n
          • \u6226\u7565\u7684\u306b\u6307\u5c0e\u3055\u308c\u305f\u4e2d\u5c0f\u4f01\u696d\u5411\u3051\u5e02\u5834\u8abf\u67fb\u306f\u3001\u4f01\u696d\u304c\u9867\u5ba2\u306e\u597d\u307f\u3001\u884c\u52d5\u3001\u30bd\u30fc\u30b7\u30e3\u30eb \u30e1\u30c7\u30a3\u30a2\u3067\u306e\u4f1a\u8a71\u3092\u7279\u5b9a\u3057\u3066\u6d3b\u7528\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u8cb4\u91cd\u306a\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u6d1e\u5bdf\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u52b9\u679c\u7684\u306b\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3057\u3001\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n
          • \u4eba\u5de5\u77e5\u80fd\uff08AI\uff09\u3068\u6a5f\u68b0\u5b66\u7fd2\uff08ML\uff09\u306f\u4e2d\u5c0f\u4f01\u696d\u306e\u751f\u7523\u6027\u3092\u9ad8\u3081\u3001\u7af6\u4e89\u529b\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305d\u306e\u7d50\u679c\u3001\u4e2d\u5c0f\u4f01\u696d\u3067\u3082AI\u3068ML\u3092\u6d3b\u7528\u3057\u3066\u751f\u7523\u6027\u3092\u9ad8\u3081\u3001\u696d\u52d9\u3092\u62e1\u5927\u3059\u308b\u3053\u3068\u304c\u671f\u5f85\u3055\u308c\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n

            SIS\u30a4\u30f3\u30bf\u30fc\u30ca\u30b7\u30e7\u30ca\u30eb\u306f\u5b9a\u91cf\u3001\u5b9a\u6027\u3001\u6226\u7565\u30ea\u30b5\u30fc\u30c1\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u610f\u601d\u6c7a\u5b9a\u306e\u305f\u3081\u306e\u30c7\u30fc\u30bf\u3001\u30c4\u30fc\u30eb\u3001\u6226\u7565\u3001\u30ec\u30dd\u30fc\u30c8\u3001\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3001\u8abf\u67fb\u3001\u30d5\u30a9\u30fc\u30ab\u30b9\u30fb\u30b0\u30eb\u30fc\u30d7\u3001\u305d\u306e\u4ed6\u591a\u304f\u306e\u5e02\u5834\u8abf\u67fb\u624b\u6cd5\u3084\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u5b9f\u65bd\u3057\u307e\u3059\u3002\u6b21\u306e\u30de\u30fc\u30b1\u30c3\u30c8\u30ea\u30b5\u30fc\u30c1\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306f\u3001\u305c\u3072\u5f0a\u793e\u306b\u3054\u76f8\u8ac7\u304f\u3060\u3055\u3044\u3002<\/p>","protected":false},"excerpt":{"rendered":"

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