{"id":41221,"date":"2023-01-16T03:48:50","date_gmt":"2023-01-16T03:48:50","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=41221"},"modified":"2026-01-26T14:24:01","modified_gmt":"2026-01-26T19:24:01","slug":"%e9%81%b8%e6%8a%9e%e3%83%a2%e3%83%87%e3%83%aa%e3%83%b3%e3%82%b0%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e5%ae%9a%e6%80%a7%e7%9a%84%e5%ae%9a%e9%87%8f%e7%9a%84%e7%a0%94%e7%a9%b6%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e9%81%b8%e6%8a%9e%e3%83%a2%e3%83%87%e3%83%aa%e3%83%b3%e3%82%b0%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/","title":{"rendered":"\u9078\u629e\u30e2\u30c7\u30ea\u30f3\u30b0\u5e02\u5834\u8abf\u67fb"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u9078\u629e\u30e2\u30c7\u30ea\u30f3\u30b0\u5e02\u5834\u8abf\u67fb<\/h1>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/analysis-analytics-research-11-1024x574.jpg\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\" class=\"wp-image-71909\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/analysis-analytics-research-11-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/analysis-analytics-research-11-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/analysis-analytics-research-11-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/analysis-analytics-research-11-18x10.jpg 18w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/10\/analysis-analytics-research-11.jpg 1456w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>\u5b9a\u91cf\u7684\u5e02\u5834\u8abf\u67fb\u306f\u3001\u81ea\u7531\u56de\u7b54\u5f62\u5f0f\u306e\u8cea\u554f\u306b\u57fa\u3065\u304f\u8abf\u67fb\u65b9\u6cd5\u3067\u3059\u3002\u8a73\u7d30\u306a\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3001\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u3001\u305d\u306e\u4ed6\u306e\u5148\u9032\u7684\u306a\u624b\u6cd5\u3092\u6d3b\u7528\u3057\u307e\u3059\u3002\u5b9a\u91cf\u7684\u8abf\u67fb\u3068\u5b9a\u6027\u8abf\u67fb\u306e\u9055\u3044\u306f\u4f55\u3067\u3057\u3087\u3046\u304b?<\/p>\n\n\n\n<p>\u5b9a\u91cf\u7684\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8abf\u67fb\u3067\u306f\u3001\u6570\u5024\u3092\u4f7f\u3063\u3066\u8cea\u554f\u3057\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u300c1\uff5e5 \u6bb5\u968e\u3067\u3001\u30ab\u30b9\u30bf\u30de\u30fc \u30b5\u30fc\u30d3\u30b9\u306e\u7d4c\u9a13\u306f\u3044\u304b\u304c\u3067\u3057\u305f\u304b?\u300d\u306a\u3069\u306e\u8cea\u554f\u3067\u3059\u3002\u307e\u305f\u3001\u300c\u5e74\u9593\u7d66\u4e0e\u306f\u3044\u304f\u3089\u3067\u3059\u304b?\u300d\u3068\u3044\u3046\u8cea\u554f\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5b9a\u6027\u8abf\u67fb\u3067\u306f\u3001\u6570\u5024\u306b\u307e\u3068\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u3044\u8cea\u554f\u3092\u3057\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u300c\u3042\u306a\u305f\u306e\u5f79\u8077\u306f\u4f55\u3067\u3059\u304b\uff1f\u300d\u3084\u300c\u672c\u65e5\u306e\u5f53\u793e\u306e\u30b5\u30fc\u30d3\u30b9\u3067\u6700\u3082\u6c17\u306b\u5165\u3063\u305f\u70b9\u306f\u4f55\u3067\u3059\u304b\uff1f\u300d\u306a\u3069\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u79d1\u5b66\u7684\u306a\u7d50\u679c\u3092\u6c42\u3081\u308b\u7814\u7a76\u8005\u306f\u5b9a\u91cf\u7684\u7814\u7a76\u306b\u983c\u308a\u307e\u3059\u3002\u5b9a\u91cf\u7684\u7814\u7a76\u306f\u3088\u308a\u516c\u5e73\u3067\u3042\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002\u7814\u7a76\u8005\u304c\u5b9a\u91cf\u7684\u7814\u7a76\u3092\u9078\u629e\u3059\u308b\u7406\u7531\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30c7\u30fc\u30bf\u306e\u7ba1\u7406\u304c\u7c21\u5358<\/li>\n\n\n\n<li>\u504f\u898b\u304c\u306a\u304f\u79d1\u5b66\u7684<\/li>\n\n\n\n<li>\u3088\u308a\u5e45\u5e83\u3044\u8996\u8074\u8005\u306b\u9069\u3057\u3066\u3044\u307e\u3059<\/li>\n\n\n\n<li>\u3088\u308a\u5e83\u304f\u53d7\u3051\u5165\u308c\u3089\u308c\u3066\u3044\u308b<\/li>\n\n\n\n<li>\u7814\u7a76\u8005\u306f\u7406\u8ad6\u3092\u30c6\u30b9\u30c8\u3059\u308b\u305f\u3081\u306b\u3053\u308c\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u304c\u591a\u3044\u305f\u3081\u3001\u3088\u308a\u7126\u70b9\u304c\u7d5e\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u9078\u629e\u30e2\u30c7\u30ea\u30f3\u30b0\u5e02\u5834\u8abf\u67fb\u3068\u306f\u4f55\u3067\u3059\u304b?<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e5%ae%9a%e6%80%a7%e7%9a%84%e5%ae%9a%e9%87%8f%e7%9a%84%e7%a0%94%e7%a9%b6%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/enhancing-product-appeal-through-consumer-choice-modeling\/\" title=\"Consumer Choice Modeling\"  data-wpil-monitor-id=\"1190\">Choice Modeling is a Quantitative Research<\/a> technique used to measure what consumers like. It\u2019s different from standard Surveys and Market Research methods. Moreover, these methods only capture a rough picture of consumer intentions, often not supported by science. Choice Modeling uses a controlled trial run, which finds and measures the factors that lead to a decision. It does so even outside the conscious awareness of the respondents.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u9078\u629e\u30e2\u30c7\u30ea\u30f3\u30b0\u304c\u91cd\u8981\u306a\u7406\u7531<\/h2>\n\n\n\n<p>Choice Modeling allows firms to gauge consumer demand. It tells them why they make the choices they do. You can apply Choice Modeling in many ways. You can use it to measure the demand for an existing product or <a href=\"https:\/\/www.sisinternational.com\/ja\/industry-forecast\/financial-services-forecast\/\" title=\"Financial Services Forecast\"  data-wpil-monitor-id=\"3826\">service or to forecast<\/a> the need for new ones. It allows you to explore vast numbers of possible configurations to the order of many, many trillions. <a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e5%ae%9a%e6%80%a7%e7%9a%84%e5%ae%9a%e9%87%8f%e7%9a%84%e7%a0%94%e7%a9%b6%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/discrete-choice-in-market-research\/\" title=\"Discrete Choice in Market Research\"  data-wpil-monitor-id=\"899\">\u9078\u629e\u30e2\u30c7\u30ea\u30f3\u30b0<\/a> would not work with standard research methods.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4f01\u696d\u306b\u9078\u629e\u30e2\u30c7\u30ea\u30f3\u30b0\u304c\u5fc5\u8981\u306a\u7406\u7531<\/h2>\n\n\n\n<p>\u9078\u629e\u30e2\u30c7\u30ea\u30f3\u30b0\u306f\u3001\u8cfc\u5165\u8005\u3084\u6f5c\u5728\u7684\u8cfc\u5165\u8005\u306b\u3068\u3063\u3066\u4f55\u304c\u91cd\u8981\u304b\u3092\u793a\u3057\u307e\u3059\u3002\u8cfc\u5165\u3092\u6c7a\u5b9a\u3059\u308b\u969b\u306e\u884c\u52d5\u3092\u8ffd\u8de1\u3057\u307e\u3059\u3002\u4eca\u3059\u3050\u9078\u629e\u30e2\u30c7\u30ea\u30f3\u30b0\u3092\u4f7f\u7528\u3057\u3066\u3001\u88fd\u54c1\u6a5f\u80fd\u306e\u6697\u9ed9\u7684\u306a\u4fa1\u5024\u3092\u30c6\u30b9\u30c8\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6210\u529f\u3092\u78ba\u8a8d\u3057\u305f\u308a\u3001\u4fa1\u683c\u6226\u7565\u3092\u8a2d\u5b9a\u3057\u305f\u308a\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3067\u304d\u307e\u3059\u3002SIS International \u3067\u306f\u3001UX \u5e02\u5834\u8abf\u67fb\u3084\u5e02\u5834\u958b\u62d3\u6226\u7565\u306e\u8a08\u753b\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u9078\u629e\u30e2\u30c7\u30ea\u30f3\u30b0\u5e02\u5834\u8abf\u67fb\u306b\u3064\u3044\u3066<\/h2>\n\n\n\n<p>\u6a19\u6e96\u7684\u306a\u65b9\u6cd5\u3092\u4f7f\u7528\u3059\u308b\u3068\u3001\u591a\u304f\u306e\u6642\u9593\u3068\u52b4\u529b\u3092\u7bc0\u7d04\u3067\u304d\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u30c7\u30fc\u30bf\u306f\u671f\u5f85\u3069\u304a\u308a\u306b\u5bfe\u8c61\u8005\u306b\u7279\u5316\u3057\u3066\u3044\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u9078\u629e\u30e2\u30c7\u30ea\u30f3\u30b0\u3092\u4f7f\u7528\u3057\u3066\u3001\u696d\u754c\u306e\u30c8\u30ec\u30f3\u30c9\u3001\u4e16\u5e2f\u53ce\u5165\u3001\u4eba\u53e3\u7d71\u8a08\u306b\u95a2\u3059\u308b\u8cea\u554f\u306b\u7b54\u3048\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u5b9a\u6027\u7684\u306a\u5e02\u5834\u8abf\u67fb\u306f\u3001\u3044\u304f\u3064\u304b\u306e\u65b9\u6cd5\u3067\u5b9f\u65bd\u3067\u304d\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u3001\u8a73\u7d30\u306a\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u4f7f\u7528\u3067\u304d\u307e\u3059\u3002\u7814\u7a76\u8005\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8abf\u67fb\u3067\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u5e83\u304f\u5229\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306f\u3001\u5b9a\u91cf\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8abf\u67fb\u3067\u6700\u3082\u3088\u304f\u4f7f\u7528\u3055\u308c\u308b\u30c7\u30fc\u30bf\u53ce\u96c6\u5f62\u5f0f\u306e 1 \u3064\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30aa\u30f3\u30e9\u30a4\u30f3 \u30a2\u30f3\u30b1\u30fc\u30c8\u306f\u3001\u3082\u3046 1 \u3064\u306e\u4e00\u822c\u7684\u306a\u5e02\u5834\u8abf\u67fb\u624b\u6cd5\u3067\u3059\u3002\u3053\u308c\u306f\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u53ce\u96c6\u3059\u308b\u306e\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u5927\u898f\u6a21\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u9078\u629e\u30e2\u30c7\u30ea\u30f3\u30b0\u3067\u306f\u3001\u672c\u8cea\u7684\u306a\u90e8\u5206\u307e\u3067\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u7814\u7a76\u8005\u306f\u3001\u5fae\u5999\u306a\u30ec\u30a4\u30a2\u30a6\u30c8\u3084\u6587\u8a00\u306e\u5909\u66f4\u306e\u5f71\u97ff\u3092\u89b3\u5bdf\u3059\u308b\u305f\u3081\u306b\u3053\u308c\u3092\u4f7f\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u306e\u76f4\u63a5\u7684\u306a\u91d1\u92ad\u7684\u4fa1\u5024\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306b\u3082\u4f7f\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30d3\u30b8\u30cd\u30b9\u306e\u305f\u3081\u306e\u7814\u7a76\u8005\u306e\u96c7\u7528<\/h2>\n\n\n\n<p>\u9867\u5ba2\u306b\u76f4\u63a5\u8cea\u554f\u3059\u308b\u3053\u3068\u3067\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306b\u3064\u3044\u3066\u5fae\u5999\u306a\u30a2\u30a4\u30c7\u30a2\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u76f4\u63a5\u7684\u306a\u8abf\u67fb\u306f\u8cbb\u7528\u304c\u304b\u304b\u308a\u3001\u6642\u9593\u304c\u304b\u304b\u308a\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u305d\u308c\u305e\u308c\u306e\u6226\u8853\u306b\u306f\u5229\u70b9\u3068\u6b20\u70b9\u304c\u3042\u308a\u307e\u3059\u3002\u719f\u7df4\u3057\u305f\u7814\u7a76\u8005\u306f\u3001\u305d\u308c\u305e\u308c\u306e\u65b9\u6cd5\u3092\u3069\u306e\u3088\u3046\u306b\u51e6\u7406\u3057\u3066\u6700\u826f\u306e\u7d50\u679c\u3092\u5f97\u308b\u304b\u3092\u77e5\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>The right mix will address the unique needs of your firm. It will consider the timeframe, desired impact, scope, and budget. There\u2019s no one-size-fits-all answer. Resist the urge to base your approach only on what your <a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e3%83%96%e3%83%a9%e3%83%b3%e3%83%87%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%a8%e9%a1%a7%e5%ae%a2%e8%aa%bf%e6%9f%bb%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e3%82%b9%e3%83%88%e3%83%bc%e3%83%aa%e3%83%bc%e3%83%86%e3%83%aa%e3%83%b3%e3%82%b0%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" title=\"\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u5e02\u5834\u8abf\u67fb\"  data-wpil-monitor-id=\"5953\">market researcher tells<\/a> you. Instead, work along with them to figure out what your business requires. It will also help you figure out what the market research process demands.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p> \u9078\u629e\u30e2\u30c7\u30ea\u30f3\u30b0\u5e02\u5834\u8abf\u67fb\u3002\u6a19\u6e96\u7684\u306a\u8abf\u67fb\u3068\u306f\u7570\u306a\u308a\u3001\u6d88\u8cbb\u8005\u306e\u597d\u307f\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3055\u308c\u308b\u5b9a\u91cf\u7684\u306a\u8abf\u67fb\u624b\u6cd5\u3067\u3059\u3002<\/p>","protected":false},"author":1,"featured_media":71909,"parent":14660,"menu_order":34,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-41221","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/41221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/comments?post=41221"}],"version-history":[{"count":7,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/41221\/revisions"}],"predecessor-version":[{"id":79625,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/41221\/revisions\/79625"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/14660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media\/71909"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media?parent=41221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}