{"id":41052,"date":"2022-11-13T21:02:26","date_gmt":"2022-11-13T21:02:26","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=41052"},"modified":"2026-01-24T21:32:06","modified_gmt":"2026-01-25T02:32:06","slug":"%e4%ba%8c%e6%ac%a1%e8%aa%bf%e6%9f%bb","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ja\/%e5%b0%82%e9%96%80%e7%9f%a5%e8%ad%98\/%e4%ba%8c%e6%ac%a1%e8%aa%bf%e6%9f%bb\/","title":{"rendered":"\u4e8c\u6b21\u5e02\u5834\u8abf\u67fb"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u4e8c\u6b21\u5e02\u5834\u8abf\u67fb<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-10b36cc5\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-10b36cc5\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Research-18.jpg\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\" title=\"Research (18)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Research-18.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Research-18-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Research-18-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Research-18-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Research-18-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p><span style=\"font-weight: 400;\">\u624b\u5143\u306b\u3042\u308b\u81a8\u5927\u306a\u91cf\u306e\u60c5\u5831\u306b\u3064\u3044\u3066\u8003\u3048\u305f\u3053\u3068\u306f\u3042\u308a\u307e\u3059\u304b? \u3053\u306e\u30c7\u30fc\u30bf\u306e\u591a\u304f\u306f (\u7279\u5b9a\u306e\u76ee\u7684\u306e\u305f\u3081\u306b\u53ce\u96c6\u3055\u308c\u305f\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304c)\u3001\u8a08\u753b\u3092\u7acb\u3066\u308b\u524d\u306b\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u305f\u3081\u306b\u5229\u7528\u3067\u304d\u307e\u3059\u3002 \u3053\u308c\u306f\u4e8c\u6b21\u8abf\u67fb\u3068\u3057\u3066\u77e5\u3089\u308c\u3066\u3044\u307e\u3059... \u3057\u304b\u3057\u3001\u4e8c\u6b21\u8abf\u67fb\u3068\u306f\u6b63\u78ba\u306b\u306f\u4f55\u3067\u3042\u308a\u3001\u4ed6\u306e\u8abf\u67fb\u65b9\u6cd5\u3068\u3069\u3046\u9055\u3046\u306e\u3067\u3057\u3087\u3046\u304b? \u8abf\u3079\u3066\u307f\u307e\u3057\u3087\u3046!<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e8c\u6b21\u8abf\u67fb\u3068\u306f\u4f55\u3067\u3059\u304b?<\/h2>\n\n\n\n<p>Secondary research is a technique that uses existing data. It is also known as &#8220;<a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e5%ae%9a%e6%80%a7%e7%9a%84%e5%ae%9a%e9%87%8f%e7%9a%84%e7%a0%94%e7%a9%b6%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e3%83%87%e3%82%b9%e3%82%af%e3%83%aa%e3%82%b5%e3%83%bc%e3%83%81\/\"   title=\"\u30c7\u30b9\u30af\u30ea\u30b5\u30fc\u30c1\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"729\">\u30c7\u30b9\u30af\u30ea\u30b5\u30fc\u30c1<\/a>.&#8221; It includes material published in research papers and other such documents. Secondary research is much cheaper than primary methods. With primary research organizations or businesses must collect data firsthand. They can also use a third party to gather information on their behalf.<\/p>\n\n\n\n<p>\u4f01\u696d\u306f\u3001\u4f4e\u30b3\u30b9\u30c8\u3067\u8907\u96d1\u3067\u306a\u3044\u3001\u8fc5\u901f\u306a\u77e5\u8b58\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306b\u4e8c\u6b21\u8abf\u67fb\u3092\u5b9f\u65bd\u3057\u307e\u3059\u3002\u4e8c\u6b21\u8abf\u67fb\u306f\u3001\u7814\u7a76\u306e\u8ab2\u984c\u3092\u660e\u78ba\u306b\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u4e00\u6b21\u8abf\u67fb\u306e\u7126\u70b9\u3092\u3088\u308a\u5927\u898f\u6a21\u306b\u5408\u308f\u305b\u308b\u306e\u306b\u3082\u5f79\u7acb\u3061\u307e\u3059\u3002\u4e8c\u6b21\u5206\u6790\u306b\u306f\u3001\u5185\u90e8\u4e8c\u6b21\u30c7\u30fc\u30bf\u3068\u5916\u90e8\u4e8c\u6b21\u30c7\u30fc\u30bf\u306e 2 \u7a2e\u985e\u304c\u3042\u308a\u307e\u3059\u3002\u6700\u521d\u306e\u30bf\u30a4\u30d7\u306f\u3001\u7814\u7a76\u8005\u306e\u4f1a\u793e\u5185\u3067\u53ce\u96c6\u3055\u308c\u305f\u60c5\u5831\u3067\u69cb\u6210\u3055\u308c\u307e\u3059\u3002\u7814\u7a76\u8005\u306f\u30012 \u756a\u76ee\u306e\u30bf\u30a4\u30d7\u3092\u305d\u308c\u305e\u308c\u306e\u4f1a\u793e\u306e\u5916\u3067\u307e\u3068\u3081\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e8c\u6b21\u8abf\u67fb\u304c\u91cd\u8981\u306a\u306e\u306f\u306a\u305c\u3067\u3059\u304b?<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u4e8c\u6b21\u8abf\u67fb\u306f\u6642\u9593\u306e\u7bc0\u7d04\u306b\u306a\u308a\u307e\u3059\u3002\u30bc\u30ed\u304b\u3089\u59cb\u3081\u308b\u4ee3\u308f\u308a\u306b\u3001\u7814\u7a76\u8005\u306f\u65e2\u5b58\u306e\u81a8\u5927\u306a\u60c5\u5831\u30d7\u30fc\u30eb\u3092\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u8c4a\u5bcc\u306a\u30c7\u30fc\u30bf\u306f\u57fa\u790e\u7684\u306a\u7406\u89e3\u3092\u63d0\u4f9b\u3057\u3001\u305d\u306e\u5f8c\u306e\u7814\u7a76\u306e\u65b9\u5411\u6027\u306b\u3064\u3044\u3066\u5341\u5206\u306a\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u6c7a\u5b9a\u3092\u4e0b\u3059\u3053\u3068\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u3055\u3089\u306b\u3001\u3053\u308c\u306f\u4e3b\u306a\u65b9\u6cd5\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u9ad8\u3044\u4ee3\u66ff\u624b\u6bb5\u3068\u3057\u3066\u6a5f\u80fd\u3057\u307e\u3059\u3002\u65b0\u305f\u306a\u8abf\u67fb\u3001\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u3001\u307e\u305f\u306f\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u5b9f\u65bd\u3059\u308b\u306b\u306f\u8cbb\u7528\u304c\u304b\u304b\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u3053\u308c\u3089\u306e\u65b9\u6cd5\u3092\u691c\u8a0e\u3059\u308b\u524d\u306b\u3001\u3059\u3050\u306b\u5229\u7528\u3067\u304d\u308b\u30c7\u30fc\u30bf\u3092\u8a55\u4fa1\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u5927\u304d\u306a\u30e1\u30ea\u30c3\u30c8\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u4e8c\u6b21\u8abf\u67fb\u306f\u591a\u69d8\u306a\u8996\u70b9\u3082\u63d0\u4f9b\u3057\u307e\u3059\u3002\u8907\u6570\u306e\u7814\u7a76\u3084\u60c5\u5831\u6e90\u3092\u8a55\u4fa1\u3059\u308b\u3053\u3068\u3067\u3001\u7814\u7a76\u8005\u306f\u30c8\u30d4\u30c3\u30af\u3092\u5305\u62ec\u7684\u306b\u7406\u89e3\u3057\u3001\u7d50\u8ad6\u304c\u5358\u4e00\u306e\u8996\u70b9\u306b\u9650\u5b9a\u3055\u308c\u306a\u3044\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u5e45\u5e83\u3044\u8996\u70b9\u306b\u3088\u308a\u3001\u4e3b\u984c\u306e\u3055\u307e\u3056\u307e\u306a\u5074\u9762\u3092\u8003\u616e\u3057\u305f\u3001\u5805\u7262\u3067\u30d0\u30e9\u30f3\u30b9\u306e\u53d6\u308c\u305f\u7814\u7a76\u304c\u751f\u307e\u308c\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u2026\u305d\u3057\u3066\u3001\u3053\u306e\u65b9\u6cd5\u306b\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u7121\u8996\u3067\u304d\u306a\u3044\u5229\u70b9\u3082\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u5e45\u5e83\u3044\u30c7\u30fc\u30bf\u7bc4\u56f2: <\/b><span style=\"font-weight: 400;\">\u3053\u306e\u7814\u7a76\u306f\u3001\u904e\u53bb\u306b\u5b9f\u65bd\u3055\u308c\u305f\u7814\u7a76\u3092\u7db2\u7f85\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u7814\u7a76\u8005\u306f\u5e45\u5e83\u3044\u30c7\u30fc\u30bf\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u554f\u984c\u306e\u30c8\u30d4\u30c3\u30af\u3092\u5e83\u7bc4\u56f2\u306b\u6349\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u72ed\u3044\u7bc4\u56f2\u306e\u7814\u7a76\u3067\u898b\u843d\u3068\u3055\u308c\u308b\u53ef\u80fd\u6027\u306e\u3042\u308b\u30cb\u30e5\u30a2\u30f3\u30b9\u3084\u6d1e\u5bdf\u304c\u5f97\u3089\u308c\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u6b74\u53f2\u7684\u80cc\u666f\uff1a <\/b><span style=\"font-weight: 400;\">\u4e8c\u6b21\u8abf\u67fb\u306f\u3001\u6700\u65b0\u306e\u30c7\u30fc\u30bf\u3067\u306f\u5b9f\u73fe\u304c\u96e3\u3057\u3044\u6b74\u53f2\u7684\u306a\u8996\u70b9\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u9577\u671f\u306b\u308f\u305f\u308b\u50be\u5411\u3092\u7814\u7a76\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u5e02\u5834\u306e\u9032\u5316\u3092\u3088\u308a\u6df1\u304f\u7406\u89e3\u3057\u3001\u5c06\u6765\u306e\u6f5c\u5728\u7684\u306a\u5909\u5316\u3092\u4e88\u6e2c\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u691c\u8a3c\u3068\u4fe1\u983c\u6027: <\/b><span style=\"font-weight: 400;\">\u3053\u306e\u7814\u7a76\u306e\u7d50\u679c\u3092\u7d44\u307f\u8fbc\u3080\u3053\u3068\u3067\u3001\u7814\u7a76\u306e\u691c\u8a3c\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002\u72ec\u7acb\u3057\u305f\u60c5\u5831\u6e90\u304c\u7d50\u8ad6\u3067\u4e00\u81f4\u3059\u308c\u3070\u3001\u7814\u7a76\u7d50\u679c\u306e\u4fe1\u983c\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3068\u7af6\u5408\u5206\u6790: <\/b><span style=\"font-weight: 400;\">\u305d\u308c<\/span> <span style=\"font-weight: 400;\">\u4f01\u696d\u306b\u81ea\u793e\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u696d\u754c\u5e73\u5747\u3001\u7af6\u5408\u4ed6\u793e\u3001\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u3068\u6bd4\u8f03\u3059\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u63d0\u4f9b\u3057\u3001\u6539\u5584\u9818\u57df\u3084\u6f5c\u5728\u7684\u306a\u5e02\u5834\u306e\u30ae\u30e3\u30c3\u30d7\u3092\u7279\u5b9a\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u30ea\u30b9\u30af\u8efd\u6e1b: <\/b><span style=\"font-weight: 400;\">\u65e2\u5b58\u306e\u8abf\u67fb\u3084\u5206\u6790\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u696d\u754c\u3084\u5e02\u5834\u306b\u304a\u3051\u308b\u6f5c\u5728\u7684\u306a\u30ea\u30b9\u30af\u3092\u3088\u308a\u6df1\u304f\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u60c5\u5831\u306f\u3001\u6226\u7565\u8a08\u753b\u3084\u30ea\u30b9\u30af\u7ba1\u7406\u306b\u304a\u3044\u3066\u6975\u3081\u3066\u91cd\u8981\u306a\u3082\u306e\u3068\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u88fd\u54c1\u958b\u767a: <\/b><a href=\"https:\/\/www.sisinternational.com\/ja\/%e5%b0%82%e9%96%80%e7%9f%a5%e8%ad%98\/%e7%94%a3%e6%a5%ad\/%e3%83%8f%e3%83%a9%e3%83%bc%e3%83%ab%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" title=\"\u30cf\u30e9\u30fc\u30eb\u5e02\u5834\u8abf\u67fb\"  data-wpil-monitor-id=\"3530\">Research can unveil insights about market<\/a> demands, competitor products, and customer preferences, thus guiding businesses during product ideation and refinement stages.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e8c\u6b21\u8abf\u67fb\u306f\u306a\u305c\u91cd\u8981\u306a\u306e\u3067\u3057\u3087\u3046\u304b?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u3053\u308c\u306b\u3088\u308a\u3001\u7ba1\u7406\u8005\u306f\u3088\u308a\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4e8c\u6b21\u8abf\u67fb\u306f\u3001\u7ba1\u7406\u8005\u304c\u6d88\u8cbb\u8005\u306e\u30cb\u30fc\u30ba\u3092\u3088\u308a\u6df1\u304f\u7406\u89e3\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u3088\u308a\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30d7\u30e9\u30f3\u3092\u4f5c\u6210\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u3088\u308a\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u6226\u7565\u7acb\u6848\u3068\u610f\u601d\u6c7a\u5b9a\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u306b\u3088\u308a\u3001\u4f01\u696d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u304c\u6210\u529f\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u4e8c\u6b21\u8abf\u67fb\u306f\u3001\u7ba1\u7406\u8005\u304c\u65b0\u3057\u3044\u6a5f\u4f1a\u3092\u7279\u5b9a\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u307e\u305f\u3001\u65e2\u5b58\u306e\u5e02\u5834\u3092\u30c6\u30b9\u30c8\u3059\u308b\u306e\u306b\u3082\u5f79\u7acb\u3061\u307e\u3059\u3002\u4e8c\u6b21\u8abf\u67fb\u3092\u4f7f\u7528\u3057\u3066\u3001\u5e02\u5834\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u3066\u5206\u6790\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u6700\u9069\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u3092\u9078\u629e\u3059\u308b\u305f\u3081\u306b\u3082\u4f7f\u7528\u3067\u304d\u307e\u3059\u3002\u4f1a\u793e\u306e\u696d\u7e3e\u3068\u8a55\u5224\u3092\u8abf\u67fb\u3057\u3066\u30c6\u30b9\u30c8\u3067\u304d\u307e\u3059\u3002\u4e8c\u6b21\u8abf\u67fb\u306f\u3001\u88fd\u54c1\u306e\u4f4d\u7f6e\u4ed8\u3051\u3084\u65b0\u88fd\u54c1\u306e\u958b\u767a\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u7ba1\u7406\u8005\u306b\u3055\u3089\u306a\u308b\u8996\u70b9\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u4e8c\u6b21\u8abf\u67fb\u8cc7\u6599\u306f\u4e00\u822c\u306b\u516c\u958b\u3055\u308c\u3066\u304a\u308a\u3001\u591a\u304f\u306e\u4eba\u304c\u60c5\u5831\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002\u653f\u5e9c\u306e\u8cc7\u6599\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3001\u56f3\u66f8\u9928\u306f\u3059\u3079\u3066\u4e8c\u6b21\u8abf\u67fb\u306e\u512a\u308c\u305f\u60c5\u5831\u6e90\u3067\u3059\u3002\u30c7\u30fc\u30bf\u306f\u5e83\u7bc4\u56f2\u306b\u53ca\u3076\u305f\u3081\u3001\u3055\u307e\u3056\u307e\u306a\u554f\u984c\u3092\u30ab\u30d0\u30fc\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u4f01\u696d\u306e\u30b3\u30b9\u30c8\u524a\u6e1b\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u7814\u7a76\u8005\u306f\u8abf\u67fb\u306e\u8a2d\u8a08\u3068\u5b9f\u65bd\u306b\u8cbb\u7528\u3092\u304b\u3051\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u305b\u3093\u3002\u4e8c\u6b21\u8abf\u67fb\u3067\u306f\u3001\u4ee5\u524d\u306b\u53ce\u96c6\u3055\u308c\u305f\u30c7\u30fc\u30bf\u3092\u518d\u5229\u7528\u3057\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u4e00\u6b21\u8abf\u67fb\u3088\u308a\u3082\u5b89\u4fa1\u306b\u307e\u3068\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30c7\u30fc\u30bf\u306e\u518d\u5229\u7528\u306e\u8ab2\u984c\u306f\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3084\u5e02\u5834\u8abf\u67fb\u62c5\u5f53\u8005\u304c\u5fc5\u8981\u3068\u3059\u308b\u5f62\u5f0f\u3067\u306f\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308b\u3053\u3068\u3067\u3059\u3002<\/li>\n\n\n\n<li>\u4f01\u696d\u306e\u6642\u9593\u3092\u7bc0\u7d04\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u4e8b\u5b9f\u306b\u57fa\u3065\u304f\u60c5\u5831\u3092\u6301\u3064\u4fe1\u983c\u3067\u304d\u308b\u60c5\u5831\u6e90\u3092\u898b\u3064\u3051\u308b\u306e\u306b\u6642\u9593\u306f\u304b\u304b\u308a\u307e\u305b\u3093\u3002\u696d\u754c\u306e\u30ea\u30fc\u30c0\u30fc\u3084\u653f\u5e9c\u6a5f\u95a2\u304c\u307e\u3068\u3081\u305f\u30ec\u30dd\u30fc\u30c8\u306f\u7c21\u5358\u306b\u898b\u3064\u304b\u308a\u307e\u3059\u3002\u7814\u7a76\u8005\u306f\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u3067\u5b66\u8853\u8ad6\u6587\u3084\u305d\u306e\u4ed6\u306e\u30ea\u30bd\u30fc\u30b9\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4f01\u696d\u306f\u3001\u7814\u7a76\u7d50\u679c\u3092\u516c\u958b\u3057\u3066\u3044\u308b\u60c5\u5831\u6e90\u3092\u691c\u8a0e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n\n\n\n<li>It helps provide context. Many firms don&#8217;t consider what their focus should be when it comes to market research. These companies thus need to do some inner exploration. This is one reason why some <a href=\"https:\/\/www.sisinternational.com\/ja\/%e5%b0%82%e9%96%80%e7%9f%a5%e8%ad%98\/%e3%83%97%e3%83%a9%e3%82%a4%e3%83%9e%e3%83%aa%e3%82%ab%e3%82%b9%e3%82%bf%e3%83%a0%e3%83%aa%e3%82%b5%e3%83%bc%e3%83%812\/\" title=\"\u4e00\u6b21\u5e02\u5834\u8abf\u67fb\"  data-wpil-monitor-id=\"6708\">primary market research companies<\/a> offer secondary analysis. It is more cost-effective and faster. It also helps clients to build the framework for their primary research efforts.<\/li>\n<\/ul>\n\n\n\n<p>Secondary <a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%a8%e3%82%b9%e3%83%88%e3%83%8b%e3%82%a2%e3%81%ae%e7%b5%8c%e6%b8%88\/\" title=\"\u30a8\u30b9\u30c8\u30cb\u30a2\u306e\u7d4c\u6e08\u5e02\u5834\u8abf\u67fb\"  data-wpil-monitor-id=\"2954\">research in some emerging markets<\/a> such as China remains limited. These limitations persist despite their gains in managerial, economic, and policy relevance. This dearth of information may be an opportunity for researchers. They can use other creative methods to gather data. Primary <a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%ab%e3%83%90%e3%83%ac%e3%83%83%e3%82%b8\/%e3%82%a2%e3%83%a1%e3%83%aa%e3%82%ab%e5%a4%a7%e9%99%b8\/%e3%82%ab%e3%83%aa%e3%83%96%e6%b5%b7%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8b%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb-%e3%83%90%e3%83%8f%e3%83%9e\/\" title=\"\u30d0\u30cf\u30de\u306e\u5e02\u5834\u8abf\u67fb\"  data-wpil-monitor-id=\"3535\">research is inexpensive in developing markets<\/a>. Researchers can thus use primary methods to provide context.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>\u4e8c\u6b21\u8abf\u67fb\u306e\u65b0\u305f\u306a\u30c8\u30ec\u30f3\u30c9<\/strong><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u30c7\u30b8\u30bf\u30eb\u5316\u3068\u7d99\u7d9a\u7684\u306a\u9032\u5316\u306e\u6642\u4ee3\u3067\u306f\u3001\u4e8c\u6b21\u8abf\u67fb\u306e\u3088\u3046\u306a\u78ba\u7acb\u3055\u308c\u305f\u65b9\u6cd5\u8ad6\u3067\u3055\u3048\u5909\u5316\u304b\u3089\u9003\u308c\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u30c0\u30a4\u30ca\u30df\u30ba\u30e0\u3068\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u63a5\u7d9a\u6027\u306b\u3088\u308a\u3001\u65e2\u5b58\u306e\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u305f\u3081\u306e\u9769\u65b0\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3068\u30c4\u30fc\u30eb\u304c\u751f\u307e\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u65b0\u3057\u3044\u30c8\u30ec\u30f3\u30c9\u306e\u3044\u304f\u3064\u304b\u3092\u8a73\u3057\u304f\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u9ad8\u5ea6\u306a\u5206\u6790\u306e\u7d71\u5408: <\/b><span style=\"font-weight: 400;\">\u7814\u7a76\u306f\u3001\u9ad8\u5ea6\u306a\u5206\u6790\u306e\u7d71\u5408\u306b\u3088\u308a\u5909\u5316\u3092\u9042\u3052\u3066\u3044\u307e\u3059\u3002AI \u3068\u6a5f\u68b0\u5b66\u7fd2\u30c4\u30fc\u30eb\u306b\u3088\u308a\u3001\u81a8\u5927\u306a\u91cf\u306e\u30c7\u30fc\u30bf\u306e\u62bd\u51fa\u3068\u89e3\u91c8\u304c\u3088\u308a\u52b9\u7387\u5316\u3055\u308c\u3001\u3088\u308a\u6df1\u3044\u6d1e\u5bdf\u304c\u5f97\u3089\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d9\u30fc\u30b9\u306e\u30ea\u30b5\u30fc\u30c1\u30b5\u30fc\u30d3\u30b9: <\/b><span style=\"font-weight: 400;\">\u5165\u624b\u53ef\u80fd\u306a\u60c5\u5831\u306e\u91cf\u304c\u81a8\u5927\u3067\u3042\u308b\u3053\u3068\u304b\u3089\u3001Statista \u3084 MarketResearch.com \u306a\u3069\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30d9\u30fc\u30b9\u306e\u30b5\u30fc\u30d3\u30b9\u306e\u4eba\u6c17\u304c\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30b5\u30fc\u30d3\u30b9\u306f\u30c7\u30fc\u30bf\u3092\u30ad\u30e5\u30ec\u30fc\u30c8\u3057\u3066\u7de8\u96c6\u3057\u3001\u95a2\u9023\u6027\u306e\u3042\u308b\u696d\u754c\u56fa\u6709\u306e\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u5171\u540c\u7814\u7a76\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0: <\/b><span style=\"font-weight: 400;\">\u30b0\u30ed\u30fc\u30d0\u30eb \u30c1\u30fc\u30e0\u3068\u56fd\u969b\u7684\u306a\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u304c\u6a19\u6e96\u306b\u306a\u308a\u3064\u3064\u3042\u308b\u4e2d\u3001\u4e8c\u6b21\u7814\u7a76\u306e\u5171\u6709\u3092\u53ef\u80fd\u306b\u3059\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u767b\u5834\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30c4\u30fc\u30eb\u306b\u3088\u308a\u3001\u30c1\u30fc\u30e0\u306f\u30c7\u30fc\u30bf\u306b\u6ce8\u91c8\u3092\u4ed8\u3051\u305f\u308a\u3001\u30b3\u30e1\u30f3\u30c8\u3057\u305f\u308a\u3001\u5171\u540c\u4f5c\u696d\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u7814\u7a76\u30d7\u30ed\u30bb\u30b9\u306e\u4e00\u8cab\u6027\u3068\u52b9\u7387\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>\u4e8c\u6b21\u8abf\u67fb\u306e\u8ab2\u984c<\/strong><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u4e8c\u6b21\u8abf\u67fb\u306b\u306f\u8ab2\u984c\u304c\u3064\u304d\u3082\u306e\u3067\u3059\u3002\u4e8c\u6b21\u8abf\u67fb\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3057\u305f\u3044\u7d44\u7e54\u306b\u3068\u3063\u3066\u3001\u3053\u3046\u3057\u305f\u843d\u3068\u3057\u7a74\u3092\u8a8d\u8b58\u3059\u308b\u3053\u3068\u306f\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u60c5\u5831\u304c\u53e4\u304f\u306a\u308b\u53ef\u80fd\u6027: <\/b><span style=\"font-weight: 400;\">\u4e8c\u6b21\u8abf\u67fb\u306b\u304a\u3051\u308b\u4e3b\u306a\u61f8\u5ff5\u4e8b\u9805\u306e 1 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