{"id":40928,"date":"2022-09-20T23:28:33","date_gmt":"2022-09-20T23:28:33","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=40928"},"modified":"2026-01-26T16:57:06","modified_gmt":"2026-01-26T21:57:06","slug":"%e8%80%81%e6%9c%bd%e5%8c%96%e3%83%96%e3%83%a9%e3%83%b3%e3%83%89%e3%81%ae%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ja\/%e5%b0%82%e9%96%80%e7%9f%a5%e8%ad%98\/%e8%80%81%e6%9c%bd%e5%8c%96%e3%83%96%e3%83%a9%e3%83%b3%e3%83%89%e3%81%ae%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/","title":{"rendered":"\u8001\u673d\u5316\u30d6\u30e9\u30f3\u30c9\u306e\u5e02\u5834\u8abf\u67fb"},"content":{"rendered":"

\u8001\u673d\u5316\u30d6\u30e9\u30f3\u30c9\u306e\u5e02\u5834\u8abf\u67fb<\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n
\n\n\n\n

<\/p>\n\n\n\n

One can expect car design, computer operating systems, and clothing styles to change. Shouldn’t it be the same with the look of a brand? When is it time to give a brand an update? The first sign is a subtle change in what a brand is \u201cabout.\u201d Market<\/a> research is a critical element in expressing the new brand. Well-executed \u5e02\u5834\u8abf\u67fb<\/a> enables companies to redesign their brand. The end product should define what they do, who they are, and why people can count on them.<\/p>\n\n\n\n

\u30b0\u30ed\u30fc\u30d0\u30eb\u7d4c\u6e08\u306b\u304a\u3051\u308b\u30d6\u30e9\u30f3\u30c9\u306e\u518d\u5b9a\u7fa9<\/h2>\n\n\n\n

Strong brands outpace the market<\/a> average. They also outstrip the financial markets index. Many businesses now reserve sizable portions of their marketing budgets for digital media. This digital budget is necessary to remain relevant in the marketplace. It also helps them to forge deeper connections with their customers.<\/p>\n\n\n\n

\u307e\u305f\u3001\u65b0\u3057\u3044\u4e16\u4ee3\u306e\u30b0\u30ed\u30fc\u30d0\u30eb \u30d6\u30e9\u30f3\u30c9\u3082\u9032\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u53e4\u3044\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u4f7f\u7528\u3057\u3066\u3044\u308b\u6226\u7565\u306b\u6ce8\u610f\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u8fd1\u5e74\u3001\u5805\u7262\u3067\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u30d6\u30e9\u30f3\u30c9 \u30ab\u30eb\u30c1\u30e3\u30fc\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u304c\u512a\u5148\u4e8b\u9805\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u4e16\u754c\u4e2d\u306e\u3069\u3053\u306b\u3044\u3066\u3082\u3001\u9867\u5ba2\u304c\u30d6\u30e9\u30f3\u30c9 \u30ab\u30eb\u30c1\u30e3\u30fc\u3092\u8a8d\u8b58\u3067\u304d\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u30c7\u30b8\u30bf\u30eb \u30c1\u30e3\u30cd\u30eb\u306e\u53f0\u982d\u306b\u3088\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u91cd\u70b9\u306f\u69cb\u9020\u304b\u3089\u6587\u5316\u3078\u3068\u79fb\u884c\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

The upswing of digital has also transformed the way marketers communicate. Marketers now connect with their agency partners and customers using digital technology. The primary duties and the central features of marketing<\/a> stay the same. The functions have had to increase in scope, though. The new tasks are to accommodate the shifting nature of the world in which brands operate.<\/p>\n\n\n\n

\u30b0\u30ed\u30fc\u30d0\u30eb\u7d4c\u6e08\u306e\u4e2d\u3067\u81ea\u3089\u3092\u518d\u5b9a\u7fa9\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u306e\u597d\u4f8b\u304c\u3001\u30a6\u30a3\u30f3\u30c0\u30e0 \u30b0\u30eb\u30fc\u30d7\u3067\u3059\u3002\u30a6\u30a3\u30f3\u30c0\u30e0\u306f\u30017,800 \u8ed2\u4ee5\u4e0a\u306e\u65bd\u8a2d\u3092\u64c1\u3059\u308b\u4e16\u754c\u6700\u5927\u306e\u30db\u30c6\u30eb\u4f1a\u793e\u3067\u3059\u3002\u540c\u793e\u306f\u6700\u8fd1\u300116 \u306e\u30d6\u30e9\u30f3\u30c9\u3092\u5237\u65b0\u3057\u307e\u3057\u305f\u3002\u307e\u305f\u3001\u65b0\u3057\u3044\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306b\u6295\u8cc7\u3057\u3001\u30db\u30c6\u30eb\u65bd\u8a2d\u3092\u8fd1\u4ee3\u5316\u3057\u307e\u3057\u305f\u3002\u3055\u3089\u306b\u3001\u540c\u30b0\u30eb\u30fc\u30d7\u306f\u3001\u7d4c\u6e08\u5fd7\u5411\u306e\u89b3\u5149\u5ba2\u306b\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306b\u3001\u307e\u3063\u305f\u304f\u65b0\u3057\u3044\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u3068\u7279\u5178\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\u53e4\u3044\u30d6\u30e9\u30f3\u30c9\u306f\u65b0\u3057\u3044\u30d6\u30e9\u30f3\u30c9\u306b\u8ffd\u3044\u3064\u304f\u5fc5\u8981\u304c\u3042\u308b<\/h2>\n\n\n\n

1920 \u5e74\u5f53\u6642\u3068\u540c\u3058\u88fd\u54c1\u3092\u73fe\u5728\u3082\u8ca9\u58f2\u3057\u3066\u3044\u308b\u4f01\u696d\u3082\u3042\u308a\u307e\u3059\u3002\u305d\u308c\u306f\u306a\u305c\u3067\u3057\u3087\u3046\u304b\u3002\u305d\u306e\u88fd\u54c1\u306f 100 \u5e74\u524d\u3068\u5909\u308f\u3089\u305a\u4fa1\u5024\u304c\u3042\u308a\u3001\u5e83\u304f\u666e\u53ca\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u308c\u3067\u3082\u3001\u3053\u308c\u3089\u306e\u4f01\u696d\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30cb\u30fc\u30ba\u304c\u5e38\u306b\u5909\u5316\u3059\u308b\u9867\u5ba2\u5c64\u306b\u9069\u5408\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u8a8d\u8b58\u3057\u3066\u3044\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001LEGO \u306f 1939 \u5e74\u306b\u30c7\u30f3\u30de\u30fc\u30af\u3067\u6728\u88fd\u306e\u304a\u3082\u3061\u3083\u3092\u4f5c\u308b\u5c0f\u3055\u306a\u4f1a\u793e\u3068\u3057\u3066\u30b9\u30bf\u30fc\u30c8\u3057\u307e\u3057\u305f\u3002LEGO \u793e\u306f\u6700\u8fd1\u3001PlayStation\u3001Xbox\u3001Nintendo \u5411\u3051\u306e\u30d3\u30c7\u30aa \u30b2\u30fc\u30e0\u3092\u958b\u767a\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\u3082\u3046 1 \u3064\u306e\u4f8b\u306f\u3001\u30af\u30e9\u30d5\u30c8 \u30de\u30ab\u30ed\u30cb & \u30c1\u30fc\u30ba\u3067\u3059\u3002\u30af\u30e9\u30d5\u30c8\u306f\u5065\u5eb7\u98df\u54c1\u611b\u597d\u5bb6\u306e\u5e02\u5834\u306b\u53c2\u5165\u3057\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u307e\u3057\u305f\u304c\u3001\u9867\u5ba2\u3092\u9a5a\u304b\u305b\u305f\u304f\u3042\u308a\u307e\u305b\u3093\u3067\u3057\u305f\u3002\u540c\u793e\u306f\u65b0\u88fd\u54c1\u3092\u5927\u3005\u7684\u306b\u5ba3\u4f1d\u3059\u308b\u3053\u3068\u306a\u304f\u767a\u8868\u3057\u307e\u3057\u305f\u3002\u305d\u3057\u3066\u3001\u6570\u304b\u6708\u5f8c\u306b Twitter \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u6226\u7565\u306b\u3088\u308a\u3001\u4eba\u3005\u306f\u9055\u3044\u306b\u6c17\u4ed8\u304b\u306a\u304b\u3063\u305f\u3068\u7d50\u8ad6\u4ed8\u3051\u308b\u306e\u306b\u5341\u5206\u306a\u6642\u9593\u3092\u4e0e\u3048\u3089\u308c\u307e\u3057\u305f\u3002<\/p>\n\n\n\n

\u5f93\u6765\u306e\u3084\u308a\u65b9\u306b\u56fa\u57f7\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u305d\u306e\u91cd\u8981\u6027\u3092\u5931\u3044\u307e\u3059\u3002\u5909\u5316\u3059\u308b\u30c8\u30ec\u30f3\u30c9\u3092\u5e38\u306b\u628a\u63e1\u3057\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u30af\u30e9\u30d5\u30c8\u306f\u3001\u5065\u5eb7\u7684\u306a\u98df\u54c1\u3084\u30af\u30ea\u30fc\u30f3\u306a\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u3078\u306e\u50be\u5411\u306e\u9ad8\u307e\u308a\u3092\u5229\u7528\u3057\u307e\u3057\u305f\u3002\u4f53\u9a13\u3082\u73fe\u4ee3\u306e\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306b\u304a\u3044\u3066\u5927\u304d\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u3066\u3044\u307e\u3059\u3002\u8ce2\u660e\u306a\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u3053\u306e\u65b0\u3057\u3044\u5c55\u958b\u306b\u6ce8\u76ee\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u30b3\u30f3\u30bb\u30d7\u30c8\u306f\u3001\u30ec\u30b4\u306e\u30ec\u30b4\u30e9\u30f3\u30c9\u306e\u80cc\u5f8c\u306b\u3042\u308a\u307e\u3059\u3002\u540c\u793e\u306f 1968 \u5e74\u306b\u30ec\u30b4\u30e9\u30f3\u30c9\u3092\u5c0e\u5165\u3057\u307e\u3057\u305f\u304c\u3001\u4eca\u65e5\u3067\u3082\u4eba\u6c17\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

\u53e4\u3044\u30d6\u30e9\u30f3\u30c9\u3092\u518d\u69cb\u7bc9\u3059\u308b\u65b9\u6cd5<\/h2>\n\n\n\n

\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u304c\u6210\u9577\u3057\u5909\u5316\u3059\u308b\u306b\u3064\u308c\u3066\u3001\u65e2\u5b58\u306e\u5e02\u5834\u3092\u53cd\u6620\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u7af6\u5408\u4ed6\u793e\u306f\u30d6\u30e9\u30f3\u30c9\u3092\u6539\u5584\u3057\u307e\u3059\u3002\u65b0\u3057\u3044\u30ed\u30b4\u3092\u63a1\u7528\u3057\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3068\u3064\u306a\u304c\u308b\u305f\u3081\u306e\u65b0\u3057\u3044\u65b9\u6cd5\u3092\u958b\u767a\u3057\u307e\u3059\u3002\u4f01\u696d\u304c\u73fe\u72b6\u7dad\u6301\u3092\u9078\u629e\u3059\u308b\u3068\u3001\u7af6\u4e89\u529b\u3092\u5931\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u3092\u5237\u65b0\u3059\u308b\u3053\u3068\u3067\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u305d\u306e\u4f01\u696d\u304c\u95a2\u9023\u6027\u304c\u3042\u308a\u3001\u73fe\u4ee3\u7684\u3067\u3042\u308b\u3053\u3068\u3092\u4f1d\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u4f01\u696d\u3068\u696d\u754c\u306e\u3064\u306a\u304c\u308a\u3082\u793a\u305b\u307e\u3059\u3002<\/p>\n\n\n\n

\u53e4\u3044\u30d6\u30e9\u30f3\u30c9\u3092\u5237\u65b0\u3059\u308b\u79d8\u8a23\u306f\u3001\u9867\u5ba2\u3092\u6ce8\u610f\u6df1\u304f\u89b3\u5bdf\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u4f01\u696d\u306f\u9867\u5ba2\u306e\u8981\u671b\u3084\u30cb\u30fc\u30ba\u306b\u8033\u3092\u50be\u3051\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u4f01\u696d\u306f\u3053\u306e\u60c5\u5831\u3092\u6d3b\u7528\u3057\u3066\u3001\u4eca\u65e5\u306e\u4e16\u754c\u306b\u304a\u3051\u308b\u30d6\u30e9\u30f3\u30c9\u306e\u95a2\u9023\u6027\u3092\u751f\u307f\u51fa\u3057\u3001\u7dad\u6301\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u89aa\u8fd1\u611f\u3084\u8cfc\u5165\u610f\u6b32\u3092\u559a\u8d77\u3059\u308b\u305f\u3081\u306b\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u4f1d\u3048\u308b\u3053\u3068\u3082\u5fc5\u8981\u3067\u3059\u3002\u3053\u308c\u304c\u3001\u4e00\u90e8\u306e\u30d6\u30e9\u30f3\u30c9\u304c\u95a2\u9023\u6027\u3092\u4fdd\u3061\u3001\u4e00\u90e8\u306e\u30d6\u30e9\u30f3\u30c9\u304c\u305d\u3046\u3067\u306a\u3044\u7406\u7531\u306e\u79d8\u5bc6\u3067\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u3001\u5e02\u5834\u306b\u95a2\u4fc2\u306a\u304f\u3001\u5e38\u306b\u95a2\u9023\u6027\u3092\u4fdd\u3064\u3088\u3046\u6ce8\u610f\u3092\u6255\u3044\u3001\u52aa\u529b\u3059\u308b\u3053\u3068\u304c\u8ce2\u660e\u3067\u3059\u3002<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

\u9069\u5207\u306b\u5b9f\u65bd\u3055\u308c\u305f\u5e02\u5834\u8abf\u67fb\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u81ea\u793e\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u518d\u8a2d\u8a08\u3067\u304d\u307e\u3059\u3002\u6700\u7d42\u88fd\u54c1\u3067\u306f\u3001\u81ea\u793e\u306e\u4e8b\u696d\u5185\u5bb9\u3001\u81ea\u793e\u306e\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u3001\u305d\u3057\u3066\u306a\u305c\u4eba\u3005\u304c\u81ea\u793e\u3092\u4fe1\u983c\u3067\u304d\u308b\u306e\u304b\u3092\u660e\u78ba\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>","protected":false},"author":1,"featured_media":70175,"parent":14514,"menu_order":145,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-40928","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/40928","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/comments?post=40928"}],"version-history":[{"count":7,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/40928\/revisions"}],"predecessor-version":[{"id":80636,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/40928\/revisions\/80636"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media\/70175"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media?parent=40928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}