{"id":40696,"date":"2022-06-25T02:16:31","date_gmt":"2022-06-25T02:16:31","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=40696"},"modified":"2025-10-01T19:49:19","modified_gmt":"2025-10-01T23:49:19","slug":"%e3%83%80%e3%82%a4%e3%82%a2%e3%83%89%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ja\/expertise\/industries\/dyad-market-research\/","title":{"rendered":"\u30c0\u30a4\u30a2\u30c9\u30fb\u30de\u30fc\u30b1\u30c3\u30c8\u30fb\u30ea\u30b5\u30fc\u30c1"},"content":{"rendered":"

\u30c0\u30a4\u30a2\u30c9\u30fb\u30de\u30fc\u30b1\u30c3\u30c8\u30fb\u30ea\u30b5\u30fc\u30c1<\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n
\n\n\n\n

\u30c0\u30a4\u30a2\u30c9\u3068\u306f\u4f55\u3067\u3059\u304b?<\/h2>\n\n\n\n

The dyad is a qualitative type of market research used in business. As the name suggests, it takes place between two participants. A moderator is there to help keep the discussion on track. When two people know each other, we call it a known pair. In other cases, the people are strangers.<\/p>\n\n\n\n

Dyad Market Research \u304c\u91cd\u8981\u306a\u7406\u7531\u306f\u4f55\u3067\u3059\u304b?<\/h2>\n\n\n\n

\u30d3\u30b8\u30cd\u30b9\u3092\u904b\u55b6\u3059\u308b\u4e0a\u3067\u3001\u5e02\u5834\u8abf\u67fb\u3092\u884c\u3046\u3053\u3068\u306f\u5927\u304d\u306a\u90e8\u5206\u3092\u5360\u3081\u307e\u3059\u3002\u5e02\u5834\u8abf\u67fb\u306f\u3001\u9867\u5ba2\u3084\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3092\u6e80\u8db3\u3055\u305b\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u306e\u6d1e\u5bdf\u3092\u4f01\u696d\u306b\u4e0e\u3048\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u3053\u306e\u8abf\u67fb\u306e\u5b9f\u65bd\u65b9\u6cd5\u306f\u91cd\u8981\u3067\u3059\u3002Dyad \u306e\u5e02\u5834\u8abf\u67fb\u3067\u306f 2 \u4eba\u3060\u3051\u3092\u4f7f\u7528\u3057\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u5c0f\u898f\u6a21\u306a\u5e02\u5834\u8abf\u67fb\u306b\u306f\u8cbb\u7528\u5bfe\u52b9\u679c\u306b\u512a\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

Dyad Market Research\u306e\u4e3b\u306a\u4ed5\u4e8b<\/h2>\n\n\n\n

2 \u8005\u9593\u5e02\u5834\u8abf\u67fb\u3067\u6700\u3082\u91cd\u8981\u306a\u5f79\u5272\u306f\u30e2\u30c7\u30ec\u30fc\u30bf\u30fc\u3067\u3059\u3002\u30e2\u30c7\u30ec\u30fc\u30bf\u30fc\u306f\u8b70\u8ad6\u304c\u5b9f\u308a\u3042\u308b\u3082\u306e\u306b\u306a\u308b\u3088\u3046\u306b\u52aa\u3081\u307e\u3059\u3002\u8cea\u554f\u3067\u8b70\u8ad6\u3092\u5c0e\u304d\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u610f\u898b\u3092\u8ff0\u3079\u307e\u3059\u3002<\/p>\n\n\n\n

\u4f01\u696d\u304cDyad Market Research\u3092\u5fc5\u8981\u3068\u3059\u308b\u7406\u7531<\/h2>\n\n\n\n

\u3088\u308a\u89aa\u5bc6\u306a\u96f0\u56f2\u6c17\u3067\u3059<\/span><\/h3>\n\n\n\n

\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u306b\u306f 6 \uff5e 8 \u4eba\u304c\u53c2\u52a0\u3057\u3001\u5168\u54e1\u306b\u767a\u8a00\u306e\u6a5f\u4f1a\u304c\u4e0e\u3048\u3089\u308c\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u4e00\u90e8\u306e\u53c2\u52a0\u8005\u306f\u4ed6\u306e\u4eba\u3088\u308a\u3082\u591a\u304f\u767a\u8a00\u3059\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u5168\u54e1\u304c\u4f1a\u8a71\u306b\u52a0\u308f\u308b\u6a5f\u4f1a\u304c\u5e73\u7b49\u306b\u4e0e\u3048\u3089\u308c\u307e\u305b\u3093\u30022 \u4eba\u7d44\u306b\u3059\u308c\u3070\u3001\u5168\u54e1\u306b\u767a\u8a00\u6642\u9593\u304c\u4e0e\u3048\u3089\u308c\u308b\u305f\u3081\u3001\u3053\u306e\u554f\u984c\u306f\u89e3\u6d88\u3055\u308c\u307e\u3059\u3002\u5404\u4eba\u304c\u81ea\u5206\u306e\u610f\u898b\u3092\u8ff0\u3079\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\u9867\u5ba2\u3068\u76f4\u63a5\u8a71\u3059<\/span><\/h3>\n\n\n\n

With other types of research, the company might use a system to get feedback. This method is not wrong, but the data is general. In a dyad, there is a face-to-face conversation with a person. So, the company gets more insight into things like buying habits. The company will get more detailed data from the dyad than from a focus group or survey.<\/p>\n\n\n\n

\u9069\u5fdc\u578b\u4f1a\u8a71<\/span><\/h3>\n\n\n\n

\u4f01\u696d\u306f\u3001\u3088\u308a\u826f\u3044\u6210\u679c\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u5e02\u5834\u8abf\u67fb\u3092\u5b9f\u65bd\u3057\u307e\u3059\u30022 \u4eba\u7d44\u306e\u30df\u30fc\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u30e2\u30c7\u30ec\u30fc\u30bf\u30fc\u304c\u4f1a\u8a71\u3092\u3082\u3046\u5c11\u3057\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u30012 \u4eba\u7d44\u306e\u30df\u30fc\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u4f01\u696d\u304c\u6539\u5584\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u3092\u53d6\u5f97\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

Dyad Market Research\u306b\u304a\u3051\u308b\u4e3b\u306a\u6210\u529f\u8981\u56e0<\/h2>\n\n\n\n

\u826f\u3044\u8cea\u554f\u3067\u3059\u306d<\/span><\/h3>\n\n\n\n

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\u96fb\u5b50<\/span>\u52b9\u679c\u7684\u306a\u30e2\u30c7\u30ec\u30fc\u30bf\u30fc<\/span><\/h3>\n\n\n\n

2 \u4eba\u3067\u306e\u4f1a\u8b70\u3067\u306f\u3001\u4f1a\u8a71\u304c\u3088\u308a\u6df1\u304f\u306a\u308b\u306e\u3067\u826f\u3044\u306e\u3067\u3059\u304c\u3001\u8a71\u984c\u304b\u3089\u305d\u308c\u3066\u3057\u307e\u3046\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30e2\u30c7\u30ec\u30fc\u30bf\u30fc\u306f\u30b9\u30d4\u30fc\u30ab\u30fc\u3092\u8a98\u5c0e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u8a98\u5c0e\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u5e02\u5834\u8abf\u67fb\u304b\u3089\u6295\u8cc7\u3057\u305f\u4fa1\u5024\u3092\u78ba\u5b9f\u306b\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\u306e<\/span>\u6b63\u3057\u3044\u7d44\u307f\u5408\u308f\u305b<\/span><\/h3>\n\n\n\n

\u5e02\u5834\u8abf\u67fb\u306b\u306f\u3055\u307e\u3056\u307e\u306a\u76ee\u7684\u304c\u3042\u308a\u307e\u3059\u3002\u76ee\u6a19\u306f\u88fd\u54c1\u306e\u767a\u58f2\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u5225\u306e\u4f8b\u3067\u306f\u3001 \u305d\u308c<\/span> \u610f\u601d \u898b\u308b<\/span> \u30d6\u30e9\u30f3\u30c9 \u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u7814\u7a76\u8005\u306f\u53c2\u52a0\u8005\u3092\u30b9\u30af\u30ea\u30fc\u30cb\u30f3\u30b0\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u9867\u5ba2\u3068\u4f01\u696d\u304c\u671b\u3080\u3082\u306e\u3092\u5f97\u308b\u305f\u3081\u306e\u6700\u5584\u306e\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n\n\n\n

\u30c0\u30a4\u30a2\u30c9\u30fb\u30de\u30fc\u30b1\u30c3\u30c8\u30fb\u30ea\u30b5\u30fc\u30c1\u306b\u3064\u3044\u3066<\/h2>\n\n\n\n

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\u4f01\u696d\u306f\u77e5\u8b58\u3092\u5f97\u308b\u305f\u3081\u306b\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u3092\u884c\u3046\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u3082\u5f79\u7acb\u3061\u307e\u3059\u3002\u5927\u898f\u6a21\u306a\u8abf\u67fb\u3067\u306f\u3001\u6642\u9593\u3068\u30b3\u30b9\u30c8\u306e\u52b9\u7387\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002\u6700\u5f8c\u306b\u3001\u4f01\u696d\u306f\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u4f7f\u7528\u3057\u3066\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u307e\u3059\u3002\u3053\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u306f\u30012 \u4eba\u304c\u8a72\u5f53\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

As stated above, using the dyad has some advantages for the company. Face-to-face conversations allow clients and customers to feel valued. These interactions encourage brand loyalty, which leads to company growth.<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

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