{"id":40652,"date":"2022-06-24T17:56:41","date_gmt":"2022-06-24T17:56:41","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=40652"},"modified":"2026-01-26T18:18:01","modified_gmt":"2026-01-26T23:18:01","slug":"%e3%82%b3%e3%83%ad%e3%83%8a%e3%82%a6%e3%82%a4%e3%83%ab%e3%82%b9%e5%be%8c%e3%81%ae%e8%b3%bc%e8%b2%b7%e8%a1%8c%e5%8b%95-%e6%96%b0%e3%81%9f%e3%81%aa%e6%b6%88%e8%b2%bb%e8%80%85","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ja\/%e5%87%ba%e7%89%88%e7%89%a9\/%e3%82%b3%e3%83%ad%e3%83%8a%e3%82%a6%e3%82%a4%e3%83%ab%e3%82%b9%e5%be%8c%e3%81%ae%e8%b3%bc%e8%b2%b7%e8%a1%8c%e5%8b%95-%e6%96%b0%e3%81%9f%e3%81%aa%e6%b6%88%e8%b2%bb%e8%80%85\/","title":{"rendered":"\u30b3\u30ed\u30ca\u30a6\u30a4\u30eb\u30b9\u5f8c\u306e\u8cfc\u8cb7\u884c\u52d5 \u2013 \u6d88\u8cbb\u8005\u5e02\u5834\u8abf\u67fb"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u30b3\u30ed\u30ca\u30a6\u30a4\u30eb\u30b9\u5f8c\u306e\u8cfc\u8cb7\u884c\u52d5 \u2013 \u6d88\u8cbb\u8005\u5e02\u5834\u8abf\u67fb<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-87e22311\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" class=\"gb-image gb-image-87e22311\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/DNA-Genetics-18-1024x574.jpg\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\" title=\"DNA Genetics (18)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/DNA-Genetics-18-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/DNA-Genetics-18-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/DNA-Genetics-18-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/DNA-Genetics-18-18x10.jpg 18w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/DNA-Genetics-18.jpg 1456w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p>COVID-19 \u30d1\u30f3\u30c7\u30df\u30c3\u30af\u306f\u3001\u79c1\u305f\u3061\u304c\u77e5\u3063\u3066\u3044\u308b\u4e16\u754c\u3092\u5909\u3048\u307e\u3057\u305f\u3002\u308f\u305a\u304b\u6570\u9031\u9593\u306e\u9593\u306b\u3001\u30a6\u30a4\u30eb\u30b9\u306f\u6d88\u8cbb\u8ca1\u696d\u754c\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u518d\u7de8\u3057\u307e\u3057\u305f\u3002\u9577\u671f\u7684\u306a\u6839\u672c\u7684\u306a\u30c8\u30ec\u30f3\u30c9\u3092\u52a0\u901f\u3055\u305b\u307e\u3057\u305f\u3002\u4f01\u696d\u306f\u3001\u3053\u306e\u707d\u96e3\u304c\u9032\u3080\u306b\u3064\u308c\u3066\u51fa\u73fe\u3059\u308b\u30c8\u30ec\u30f3\u30c9\u3092\u7814\u7a76\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u6d88\u8cbb\u8ca1\u4f01\u696d\u304c\u6b21\u306b\u4f55\u306b\u5099\u3048\u308b\u305f\u3081\u306b\u4eca\u65e5\u4f55\u3092\u3059\u3079\u304d\u304b\u3092\u632f\u308a\u8fd4\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30b9\u30c6\u30c3\u30d71: \u5e02\u5834\u8981\u56e0\u306e\u30b9\u30ad\u30e3\u30f3\u3092\u5b9f\u65bd\u3059\u308b<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u4f01\u696d\u306f PESTLE \u539f\u5247\u3092\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u3069\u306e\u3088\u3046\u306a\u6a5f\u4f1a\u3068\u8105\u5a01\u304c\u5b58\u5728\u3059\u308b\u304b\u3092\u628a\u63e1\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/h3>\n\n\n\n<p><span style=\"color: #cda349;\"><strong>\u30dd<\/strong><\/span> \u2013 \u653f\u6cbb\u3002\u4f01\u696d\u306f\u653f\u5e9c\u306e\u653f\u7b56\u3001\u653f\u6cbb\u7684\u5b89\u5b9a\u3001\u5bfe\u5916\u8cbf\u6613\u653f\u7b56\u3092\u691c\u8a0e\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u7a0e\u5236\u3001\u52b4\u50cd\u6cd5\u3001\u8cbf\u6613\u5236\u9650\u3001\u8ca1\u653f\u653f\u7b56\u3082\u8003\u616e\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30c6\u30ed\u30ea\u30ba\u30e0\u3084\u8ecd\u4e8b\u7684\u914d\u616e\u3082\u91cd\u8981\u3067\u3059\u3002\u74b0\u5883\u6cd5\u3001\u52a9\u6210\u91d1\u3001\u305d\u306e\u4ed6\u306e\u53d6\u308a\u7d44\u307f\u3082\u540c\u69d8\u3067\u3059\u3002<\/p>\n\n\n\n<p><span style=\"color: #cda349;\"><strong>\u3048<\/strong><\/span> \u2013 \u7d4c\u6e08\u3002\u3053\u3053\u3067\u306f\u3001\u4f01\u696d\u306f\u7d4c\u6e08\u6210\u9577\u3001\u91d1\u5229\u3001\u70ba\u66ff\u30ec\u30fc\u30c8\u3092\u8003\u616e\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u30a4\u30f3\u30d5\u30ec\u3084\u4f01\u696d\u3068\u305d\u306e\u6d88\u8cbb\u8005\u306e\u53ef\u51e6\u5206\u6240\u5f97\u3082\u8003\u616e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u5dde\u9593\u7a0e\u3092\u542b\u3080\u8ab2\u7a0e\u306f\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u4f01\u696d\u306f\u8cc3\u91d1\u7387\u3068\u8ca1\u52d9\u80fd\u529b\u3082\u8003\u616e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p><span style=\"color: #cda349;\"><strong>\u30b9<\/strong><\/span> \u2013 \u793e\u4f1a\u7684\u914d\u616e\u3002\u4f01\u696d\u304c\u3053\u3053\u3067\u8003\u616e\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u8981\u7d20\u306b\u306f\u3001\u4eba\u53e3\u5897\u52a0\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u307e\u305f\u3001\u5e74\u9f62\u69cb\u6210\u3084\u5065\u5eb7\u610f\u8b58\u306b\u3082\u7559\u610f\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u30ad\u30e3\u30ea\u30a2\u306b\u5bfe\u3059\u308b\u59ff\u52e2\u3001\u6587\u5316\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u50be\u5411\u3082\u8003\u616e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u4eba\u53e3\u7d71\u8a08\u3082\u91cd\u8981\u3067\u3042\u308a\u3001\u696d\u754c\u30ec\u30d3\u30e5\u30fc\u3084\u6d88\u8cbb\u8005\u4fe1\u983c\u611f\u3082\u91cd\u8981\u3067\u3059\u3002\u4f01\u696d\u306f\u7d44\u7e54\u30a4\u30e1\u30fc\u30b8\u3082\u69cb\u7bc9\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p><span style=\"color: #cda349;\"><strong>T<\/strong> <\/span>\u2013 \u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3002\u3053\u306e\u8981\u7d20\u306f\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5b9f\u969b\u306e\u751f\u7523\u306b\u95a2\u4fc2\u3057\u307e\u3059\u3002\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u3092\u4e57\u308a\u5207\u308b\u305f\u3081\u306b\u3001\u4f01\u696d\u306f\u65b0\u8208\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306b\u76ee\u3092\u5411\u3051\u308b\u5fc5\u8981\u304c\u3042\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002COVID-19 \u3067\u306f\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u52b9\u7387\u7684\u306a\u6d41\u901a\u3092\u53ef\u80fd\u306b\u3059\u308b\u305f\u3081\u306b\u3001\u9ad8\u5ea6\u306a\u6280\u8853\u7684\u6210\u719f\u5ea6\u304c\u5fc5\u8981\u3067\u3059\u3002\u4f01\u696d\u306f\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u3068\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3067\u304d\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u554f\u984c\u304c\u767a\u751f\u3059\u308b\u53ef\u80fd\u6027\u306e\u3042\u308b\u9818\u57df\u306b\u3082\u76ee\u3092\u5411\u3051\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u4f8b\u3068\u3057\u3066\u306f\u3001\u6f5c\u5728\u7684\u306a\u8457\u4f5c\u6a29\u4fb5\u5bb3\u304c\u3042\u308a\u307e\u3059\u3002\u30a6\u30a4\u30eb\u30b9\u306f\u8870\u3048\u308b\u6c17\u914d\u304c\u306a\u3044\u305f\u3081\u3001\u4f01\u696d\u306f\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u6d3b\u7528\u3059\u308b\u305f\u3081\u306e\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u3092\u5f37\u5316\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306f\u4e0d\u53ef\u6b20\u306a\u8981\u7d20\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u4f01\u696d\u306f\u591a\u984d\u306e\u6295\u8cc7\u3092\u884c\u3046\u524d\u306b\u3001\u6f5c\u5728\u7684\u306a ROI \u3092\u691c\u8a0e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p><span style=\"color: #cda349;\"><strong>\u3089<\/strong> <\/span>\u2013 \u6cd5\u7684\u8003\u616e\u4e8b\u9805\u3002\u3053\u306e\u8981\u7d20\u3067\u306f\u3001\u4f01\u696d\u306f\u5065\u5eb7\u3068\u5b89\u5168\u306e\u57fa\u6e96\u3092\u691c\u8a0e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u4f01\u696d\u306f\u3001\u96c7\u7528\u6a5f\u4f1a\u5747\u7b49\u3068\u5e83\u544a\u57fa\u6e96\u3092\u63d0\u4f9b\u3057\u3001\u6d88\u8cbb\u8005\u306e\u6a29\u5229\u3001\u6cd5\u5f8b\u3001\u88fd\u54c1\u30e9\u30d9\u30eb\u3092\u8003\u616e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u52b4\u50cd\u6cd5\u306f\u3001\u5c06\u6765\u306e\u6cd5\u5f8b\u3084\u7af6\u4e89\u6cd5\u3068\u540c\u69d8\u306b\u3001\u91cd\u8981\u306a\u8003\u616e\u4e8b\u9805\u3067\u3059\u3002<\/p>\n\n\n\n<p><span style=\"color: #cda349;\"><strong>\u3048<\/strong><\/span> \u2013 \u74b0\u5883\u3002\u3053\u306e\u8981\u7d20\u306f\u5730\u7406\u7684\u306a\u4f4d\u7f6e\u3068\u30a2\u30af\u30bb\u30b9\u6027\u306b\u95a2\u3059\u308b\u3082\u306e\u3067\u3059\u3002\u539f\u6750\u6599\u306e\u6e1b\u5c11\u3001\u6c5a\u67d3\u3001\u6e29\u5ba4\u52b9\u679c\u30ac\u30b9\u306e\u6392\u51fa\u3092\u8003\u616e\u3057\u3001\u4e8c\u9178\u5316\u70ad\u7d20\u6392\u51fa\u91cf\u306e\u524a\u6e1b\u3092\u6c42\u3081\u307e\u3059\u3002\u7a4d\u6975\u7684\u306a\u30d3\u30b8\u30cd\u30b9\u502b\u7406\u3068\u6301\u7d9a\u53ef\u80fd\u6027\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002\u6c17\u5019\u3068\u5929\u6c17\u3092\u8003\u616e\u3057\u3001\u74b0\u5883\u6cd5\u898f\u5236\u3092\u6271\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30b9\u30c6\u30c3\u30d72: 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\u30e1\u30c3\u30bb\u30fc\u30b8\u306f 1 \u3064\u3060\u3051\u306b\u3057\u305f\u65b9\u304c\u3088\u3044\u3067\u3057\u3087\u3046\u3002\u4eca\u306f\u3001\u5c11\u306a\u3044\u307b\u3069\u826f\u3044\u306e\u3067\u3059\u3002\u30c1\u30e3\u30f3\u30ad\u30f3\u30b0\u306b\u53d6\u308a\u7d44\u3093\u3067\u3001\u30ab\u30e9\u30fc \u30b9\u30ad\u30fc\u30e0\u306a\u3069\u306b\u5c0f\u3055\u306a\u5358\u7d14\u306a\u5909\u66f4\u3092\u52a0\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u5fae\u8abf\u6574\u306b\u3088\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 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href=\"https:\/\/www.sisinternational.com\/ja\/%e5%b0%82%e9%96%80%e7%9f%a5%e8%ad%98\/%e7%94%a3%e6%a5%ad\/%e6%84%9f%e8%a6%9a%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" title=\"\u611f\u899a\u5e02\u5834\u8abf\u67fb\"  data-wpil-monitor-id=\"6833\">marketers go into Sensory<\/a> Models, for example, the Customer Empathy model. It\u2019s important to know what consumers think, feel, hear, and see, and what they say or do. You should know their pain points, as it will give you an idea of their fears and barriers. Marketers need to understand the principle behind Mapping the Customer Journey. They can go through the stages from Awareness to Consideration to Acquisition. Once you\u2019ve acquired the customer, you can give them the Service that ensures their Loyalty.<\/p>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u30bd\u30fc\u30c8 \u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u6226\u7565\u3092\u4f7f\u7528\u3057\u3066\u3001\u8cfc\u5165\u8005\u306e\u5fc3\u7406\u3068\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u7406\u89e3\u3067\u304d\u307e\u3059\u3002\u4f01\u696d\u306f\u3001\u305d\u306e\u76ee\u7684\u3067\u5b9a\u6027\u8abf\u67fb\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u304c\u3088\u304f\u3042\u308a\u307e\u3059\u3002\u591a\u69d8\u6027\u306e\u3042\u308b\u30c1\u30fc\u30e0\u3067\u3042\u308c\u3070\u3001\u30aa\u30f3\u30e9\u30a4\u30f3 \u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u3092\u5c55\u958b\u3057\u3001\u30e2\u30d0\u30a4\u30eb 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