{"id":39684,"date":"2022-01-18T04:33:24","date_gmt":"2022-01-18T04:33:24","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=39684"},"modified":"2025-09-23T22:40:06","modified_gmt":"2025-09-24T02:40:06","slug":"%e8%8a%9d%e7%94%9f%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ja\/solutions\/qualitative-quantitative-research-solutions\/turf-market-research\/","title":{"rendered":"TURF \u5e02\u5834\u8abf\u67fb"},"content":{"rendered":"<h1 class=\"wp-block-heading\">TURF \u5e02\u5834\u8abf\u67fb<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-92f58603\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-92f58603\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Research-18.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Research-18.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Research-18-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Research-18-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Research-18-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Research-18-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">TURF Market Research\u3068\u306f\u4f55\u3067\u3059\u304b?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">TURF analysis is a method used in statistical research. It stands for Total Unduplicated Reach and Frequency Analysis, and it allows users to assess market research potential. TURF analysis is possible for many products and services. It uses a ranking system. For example, it may rank a mix of products based on how many people like that blend.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u300c\u30ea\u30fc\u30c1\u300d\uff08TURF \u306e R\uff09\u306f\u3001\u4f55\u4eba\u306e\u4eba\u306b\u9023\u7d61\u3092\u53d6\u308b\u304b\u3092\u8868\u3057\u307e\u3059\u3002\u300c\u983b\u5ea6\u300d\u306f\u3001\u3053\u308c\u3089\u306e\u4eba\u306b\u3069\u306e\u304f\u3089\u3044\u306e\u983b\u5ea6\u3067\u96fb\u8a71\u3092\u304b\u3051\u308b\u304b\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TURF \u306f\u3001\u88fd\u54c1\u306e\u58f2\u4e0a\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3059\u308b\u65b9\u6cd5\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002TURF \u30a2\u30eb\u30b4\u30ea\u30ba\u30e0 \u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3057\u3001\u3059\u3079\u3066\u306e\u53ef\u80fd\u306a\u7d44\u307f\u5408\u308f\u305b\u3092\u691c\u8a0e\u3057\u307e\u3059\u3002\u6d88\u8cbb\u8005\u306f\u8907\u6570\u9078\u629e\u306e\u30a2\u30f3\u30b1\u30fc\u30c8\u306b\u56de\u7b54\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u30a2\u30ca\u30ea\u30b9\u30c8\u306f\u3001\u3053\u306e\u30a2\u30f3\u30b1\u30fc\u30c8\u306e\u56de\u7b54\u30aa\u30d7\u30b7\u30e7\u30f3\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002\u6700\u7d42\u7684\u306b\u3001TURF \u5206\u6790\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u8003\u616e\u3057\u306a\u304b\u3063\u305f\u9078\u629e\u80a2\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TURF \u5206\u6790\u306b\u306f\u5229\u70b9\u304c\u3042\u308b\u3082\u306e\u306e\u3001\u3044\u304f\u3064\u304b\u306e\u5236\u9650\u304c\u3042\u308a\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u6d88\u8cbb\u8005\u306e\u4fa1\u5024\u306f\u8003\u616e\u3055\u308c\u307e\u305b\u3093\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u30d0\u30ea\u30e5\u30fc \u30bb\u30fc\u30eb\u30b9\u306e\u89b3\u70b9\u304b\u3089\u4f7f\u7528\u3059\u308b\u306e\u306f\u6700\u9069\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TURF \u5206\u6790\u304c\u91cd\u8981\u306a\u306e\u306f\u306a\u305c\u3067\u3059\u304b?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TURF \u306f\u3001\u591a\u304f\u306e\u30d3\u30b8\u30cd\u30b9 \u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u3067\u975e\u5e38\u306b\u91cd\u8981\u306a\u5f37\u529b\u306a\u30c4\u30fc\u30eb\u3067\u3059\u3002\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u63d0\u4f9b\u3092\u6700\u9069\u5316\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u307e\u305f\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u306e\u6709\u52b9\u6027\u3092\u5fae\u8abf\u6574\u3059\u308b\u306e\u306b\u3082\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TURF \u5206\u6790\u306e\u3082\u3046 1 \u3064\u306e\u7279\u5fb4\u306f\u3001\u7814\u7a76\u8005\u304c\u88fd\u54c1\u63d0\u4f9b\u306e\u524a\u9664\u307e\u305f\u306f\u8ffd\u52a0\u306e\u5f71\u97ff\u3092\u7406\u89e3\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u3053\u3068\u3067\u3059\u3002\u3055\u3089\u306b\u3001\u4f7f\u7528\u3055\u308c\u308b\u5e02\u5834\u6226\u7565\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TURF \u306f\u3001\u5358\u7d14\u306a\u5408\u8a08\u3084\u30d1\u30fc\u30bb\u30f3\u30c6\u30fc\u30b8\u3092\u4f7f\u7528\u3057\u3066\u6c7a\u5b9a\u3092\u4e0b\u3059\u3088\u308a\u3082\u52b9\u679c\u7684\u3067\u3059\u3002\u8907\u96d1\u306a\u88fd\u54c1\u306e\u7d44\u307f\u5408\u308f\u305b\u3092\u8003\u616e\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e3b\u306a\u5f79\u8077<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">TURF \u306e\u6027\u8cea\u306b\u57fa\u3065\u3044\u3066\u3001\u4ee5\u4e0b\u306e\u8077\u7a2e\u304c\u6700\u3082\u95a2\u9023\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 \u7d71\u8a08\u5b66\u8005<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">- \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30fb\u30de\u30cd\u30fc\u30b8\u30e3\u30fc<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b9\u30da\u30b7\u30e3\u30ea\u30b9\u30c8<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 \u88fd\u54c1\u958b\u767a\u8005<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4f01\u696d\u304cTURF\u5e02\u5834\u8abf\u67fb\u3092\u5fc5\u8981\u3068\u3059\u308b\u7406\u7531<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u65b9\u6cd5\u306f\u3001\u4f01\u696d\u306b\u975e\u5e38\u306b\u4fa1\u5024\u306e\u3042\u308b\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u88fd\u54c1\u30dd\u30fc\u30c8\u30d5\u30a9\u30ea\u30aa\u3092\u62e1\u5927\u3057\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u308b\u4f01\u696d\u306b\u3068\u3063\u3066\u5f79\u7acb\u3061\u307e\u3059\u3002\u88fd\u54c1\u306e\u6f5c\u5728\u80fd\u529b\u3068\u30ea\u30fc\u30c1\u3092\u898b\u6975\u3081\u308b\u80fd\u529b\u306f\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002TURF \u5206\u6790\u306f\u3001\u5e02\u5834\u30ea\u30fc\u30c1\u3092\u3055\u3089\u306b\u5411\u4e0a\u3055\u305b\u308b\u88fd\u54c1\u3092\u63d0\u6848\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u308c\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u7406\u60f3\u7684\u306a\u88fd\u54c1\u304a\u3088\u3073\u30b5\u30fc\u30d3\u30b9\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u8003\u6848\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u6226\u7565\u306f\u30d6\u30e9\u30f3\u30c9\u306b\u3068\u3063\u3066\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TURF \u306f\u4f01\u696d\u304c\u4ee5\u4e0b\u3092\u898b\u3064\u3051\u308b\u304a\u624b\u4f1d\u3044\u3092\u3057\u307e\u3059:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 \u65b0\u88fd\u54c1\u3092\u767a\u58f2\u3059\u308b\u969b\u306e\u6f5c\u5728\u7684\u306a\u5e02\u5834\u30b7\u30a7\u30a2<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 \u30d6\u30e9\u30f3\u30c9\u304c\u63d0\u4f9b\u3067\u304d\u308b\u6700\u9069\u306a\u88fd\u54c1\u30e9\u30a4\u30f3<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 \u88fd\u54c1\u306b\u3069\u306e\u3088\u3046\u306a\u6a5f\u80fd\u304c\u5fc5\u8981\u304b<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 \u6d88\u8cbb\u8005\u306b\u5c4a\u304f\u3088\u3046\u306b\u7d44\u307f\u5408\u308f\u305b\u308b\u6700\u9069\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u30b3\u30f3\u30dd\u30fc\u30cd\u30f3\u30c8<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 \u65b0\u898f\u6d88\u8cbb\u8005\u306b\u30ea\u30fc\u30c1\u3059\u308b\u305f\u3081\u306e\u6700\u9069\u306a\u30c1\u30e3\u30cd\u30eb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u4e3b\u306a\u30bb\u30fc\u30eb\u30b9\u30dd\u30a4\u30f3\u30c8<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u308c\u306f\u3001\u4f01\u696d\u304c\u4f55\u304b\u65b0\u3057\u3044\u3082\u306e\u3092\u958b\u767a\u3057\u305f\u308a\u3001\u5e02\u5834\u306b\u53c2\u5165\u3057\u305f\u308a\u3057\u305f\u3044\u5834\u5408\u306b\u6700\u9069\u3067\u3059\u3002\u3055\u3089\u306b\u3001\u4e88\u7b97\u304c\u9650\u3089\u308c\u3066\u3044\u308b\u4f01\u696d\u306b\u512a\u308c\u305f\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306b\u3057\u3066\u3001\u4f01\u696d\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e88\u7b97\u3092\u6700\u3082\u52b9\u679c\u7684\u306b\u4f7f\u3046\u65b9\u6cd5\u3092\u9078\u629e\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u6210\u529f\u306e\u9375\u3068\u306a\u308b\u8981\u7d20<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">TURF \u5206\u6790\u3067\u306f\u3001\u305d\u306e\u6b63\u78ba\u6027\u3092\u5236\u9650\u3059\u308b\u53ef\u80fd\u6027\u306e\u3042\u308b\u591a\u304f\u306e\u4eee\u5b9a\u304c\u7acb\u3066\u3089\u308c\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u3053\u308c\u3092\u88dc\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u306b\u306f\u3001\u8abf\u67fb\u306e\u8cea\u554f\u3067\u3001\u56de\u7b54\u8005\u304c\u88fd\u54c1\u3092\u3069\u306e\u304f\u3089\u3044\u306e\u983b\u5ea6\u3067\u4f7f\u7528\u3057\u3066\u3044\u308b\u304b\u3092\u7279\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5206\u6790\u3092\u5b9f\u884c\u3059\u308b\u524d\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u6b63\u78ba\u306a\u8aac\u660e\u3092\u63d0\u4f9b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u300c\u30ea\u30fc\u30c1\u300d\u3092\u69cb\u6210\u3059\u308b\u8981\u7d20\u3092\u5b9a\u7fa9\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u30ea\u30fc\u30c1\u3068\u306f\u3001\u5404\u88fd\u54c1\u306e\u7d44\u307f\u5408\u308f\u305b\u3067\u5c11\u306a\u304f\u3068\u3082 1 \u3064\u306e\u88fd\u54c1\u304c\u6b32\u3057\u304f\u306a\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">TURF\u30de\u30fc\u30b1\u30c3\u30c8\u30ea\u30b5\u30fc\u30c1\u306b\u3064\u3044\u3066<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5b9a\u91cf\u7684\u3001\u5b9a\u6027\u7684\u3001\u304a\u3088\u3073\u6226\u7565\u7684\u306a\u8abf\u67fb\u306f\u3001\u5e02\u5834\u8abf\u67fb\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u65b9\u6cd5\u306f\u3001\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u3001\u307e\u305f\u306f\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u306e\u5f62\u3092\u3068\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002TURF \u5206\u6790\u306f\u3001\u5e02\u5834\u8abf\u67fb\u306b\u5f79\u7acb\u3064\u3082\u3046 1 \u3064\u306e\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5e02\u5834\u306e\u52d5\u5411\u3092\u4e88\u6e2c\u3059\u308b\u80fd\u529b\u304c\u3042\u308b\u305f\u3081\u3001\u7406\u60f3\u7684\u3067\u3059\u3002\u307e\u305f\u3001\u4f01\u696d\u304c\u5e02\u5834\u306b\u53c2\u5165\u3057\u305f\u3044\u5834\u5408\u306b\u3082\u6709\u5229\u3067\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u6271\u3046\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u3053\u308c\u306f\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30a2\u30ca\u30ea\u30b9\u30c8\u306f\u3001TURF \u3092\u4ed6\u306e\u5e02\u5834\u8abf\u67fb\u6226\u7565\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u3046\u3059\u308b\u3053\u3068\u3067\u3001\u5168\u4f53\u50cf\u3092\u628a\u63e1\u3067\u304d\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u6d88\u8cbb\u8005\u306e\u55dc\u597d\u3084\u5e02\u5834\u306e\u53ef\u80fd\u6027\u306b\u3064\u3044\u3066\u3088\u308a\u91cd\u8981\u306a\u6d1e\u5bdf\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>TURF Market Research What is TURF Market Research? TURF analysis is a method used in statistical research. It stands for Total Unduplicated Reach and Frequency Analysis, and it allows users to assess market research potential. TURF analysis is possible for many products and services. It uses a ranking system. For example, it may rank a &#8230; <a title=\"TURF \u5e02\u5834\u8abf\u67fb\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/ja\/solutions\/qualitative-quantitative-research-solutions\/turf-market-research\/\" aria-label=\"TURF Market Research \u306b\u3064\u3044\u3066\u3055\u3089\u306b\u8aad\u3080\">\u3082\u3063\u3068\u8aad\u3080<\/a><\/p>","protected":false},"author":1,"featured_media":69513,"parent":14660,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-39684","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/39684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/comments?post=39684"}],"version-history":[{"count":2,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/39684\/revisions"}],"predecessor-version":[{"id":69957,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/39684\/revisions\/69957"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/14660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media\/69513"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media?parent=39684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}