{"id":39621,"date":"2021-12-31T01:17:55","date_gmt":"2021-12-31T01:17:55","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=39621"},"modified":"2025-09-14T20:10:58","modified_gmt":"2025-09-15T00:10:58","slug":"%e5%8b%9d%e3%81%a1%e8%b2%a0%e3%81%91%e5%88%86%e6%9e%90","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ja\/solutions\/strategy-consulting\/win-loss-analysis\/","title":{"rendered":"\u52dd\u6557\u5206\u6790"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u52dd\u6557\u5206\u6790<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-116ead33\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-116ead33\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-28.jpg\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\" title=\"\u6226\u7565\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\uff0828\uff09\" 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class=\"wp-block-paragraph\">\u52dd\u6557\u5206\u6790\u304c\u91cd\u8981\u306a\u7406\u7531\u306f\u3044\u304f\u3064\u304b\u3042\u308a\u307e\u3059\u3002\u307e\u305a\u3001\u53ce\u96c6\u3057\u305f\u30c7\u30fc\u30bf\u3092\u7406\u89e3\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u4eba\u3005\u304c\u597d\u3080\u98df\u3079\u7269\u306e\u7a2e\u985e\u306b\u95a2\u3059\u308b\u8abf\u67fb\u3092\u4f5c\u6210\u3059\u308b\u3068\u3057\u307e\u3059\u3002\u52dd\u6557\u5206\u6790\u306b\u3088\u308a\u3001\u4eba\u3005\u304c\u3088\u304f\u9078\u3076\u98df\u3079\u7269\u3068\u3001\u9078\u3070\u306a\u3044\u98df\u3079\u7269\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4f01\u696d\u304c\u52dd\u3061\u8ca0\u3051\u5206\u6790\u3092\u5fc5\u8981\u3068\u3059\u308b\u7406\u7531<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u52dd\u6557\u5206\u6790\u306f\u3001\u7814\u7a76\u30d7\u30ed\u30bb\u30b9\u3067\u767a\u751f\u3059\u308b\u3082\u306e\u3067\u3059\u3002\u30ec\u30dd\u30fc\u30c8\u3092\u66f8\u3044\u305f\u308a\u3001\u7814\u7a76\u3092\u884c\u3063\u305f\u308a\u3059\u308b\u3068\u304d\u306b\u306f\u3001\u8abf\u67fb\u7d50\u679c\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u305d\u3046\u3059\u308b\u3053\u3068\u3067\u3001\u8abf\u67fb\u7d50\u679c\u304b\u3089\u4f55\u3092\u5b66\u3079\u308b\u304b\u304c\u308f\u304b\u308a\u307e\u3059\u3002\u52dd\u6557\u5206\u6790\u3067\u306f\u3001\u7814\u7a76\u8005\u306f\u8abf\u67fb\u7d50\u679c\u3092\u30ab\u30c6\u30b4\u30ea\u306b\u5206\u985e\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30ab\u30c6\u30b4\u30ea\u306f\u3001\u5c06\u6765\u306e\u540c\u69d8\u306e\u30b1\u30fc\u30b9\u306e\u30d1\u30bf\u30fc\u30f3\u3084\u50be\u5411\u3092\u7279\u5b9a\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One example of this would be researching the best cities in which to live. First, you would gather and analyze the data. You might find that Portland has lower-than-average crime rates. You\u2019ll also see that it has more nightlife and diversity than other cities in its region. This new information goes into the win-loss analysis. Then, you might realize that you have found a wonderful city to live in!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3042\u306a\u305f\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u3067\u3042\u308c\u3070\u3001\u3053\u308c\u306f\u3042\u306a\u305f\u304c\u8eab\u306b\u3064\u3051\u308b\u3079\u304d\u6700\u3082\u91cd\u8981\u306a\u30b9\u30ad\u30eb\u306e 1 \u3064\u3067\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u3001\u81ea\u5206\u306e\u5f37\u307f\u3068\u5f31\u307f\u3092\u7279\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u52dd\u6557\u5206\u6790\u3092\u4f7f\u7528\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u52dd\u6557\u5206\u6790\u306f\u3001\u81ea\u5206\u306e\u5f37\u307f\u3092\u5224\u65ad\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u307e\u305f\u3001\u7af6\u5408\u4ed6\u793e\u3068\u306e\u6bd4\u8f03\u3082\u793a\u3057\u307e\u3059\u3002\u52dd\u6557\u5206\u6790\u306f\u3001\u81ea\u5206\u306e\u6226\u8853\u304c\u52b9\u679c\u7684\u304b\u3069\u3046\u304b\u3092\u77e5\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u307e\u305f\u3001\u7af6\u5408\u4ed6\u793e\u306b\u306f\u52b9\u679c\u7684\u3067\u3001\u81ea\u5206\u306b\u306f\u52b9\u679c\u7684\u3067\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308b\u3082\u306e\u3092\u898b\u3064\u3051\u308b\u306e\u306b\u3082\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By using a win-loss analysis, marketers can ensure effective marketing. It becomes easy to compare it to their competitors\u2019 marketing campaigns. They can see where they\u2019ve succeeded and where they\u2019ve failed. Therefore, they can adjust and get better results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u6210\u529f\u306e\u9375\u3068\u306a\u308b\u8981\u7d20<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u7814\u7a76\u3092\u6210\u529f\u3055\u305b\u308b\u306b\u306f\u3001\u660e\u78ba\u306a\u76ee\u6a19\u304c\u5fc5\u8981\u3067\u3059\u3002\u307e\u305a\u306f\u3001\u60c5\u5831\u3092\u4f7f\u3063\u3066\u4f55\u3092\u3057\u305f\u3044\u306e\u304b\u3092\u5b9a\u7fa9\u3059\u308b\u3053\u3068\u304b\u3089\u59cb\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p 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