{"id":39611,"date":"2021-12-31T01:07:20","date_gmt":"2021-12-31T01:07:20","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=39611"},"modified":"2026-01-24T16:45:15","modified_gmt":"2026-01-24T21:45:15","slug":"%e6%96%b0%e8%a3%bd%e5%93%81%e7%99%ba%e5%a3%b2%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e6%88%a6%e7%95%a5%e3%82%b3%e3%83%b3%e3%82%b5%e3%83%ab%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0\/%e6%96%b0%e8%a3%bd%e5%93%81%e7%99%ba%e5%a3%b2%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/","title":{"rendered":"\u65b0\u88fd\u54c1\u767a\u58f2\u8abf\u67fb"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u65b0\u88fd\u54c1\u767a\u58f2\u8abf\u67fb<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-8929a944\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-8929a944\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Product-testing-2.jpg\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\" title=\"Product testing (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Product-testing-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Product-testing-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Product-testing-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Product-testing-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Product-testing-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u65b0\u88fd\u54c1\u306e\u767a\u58f2 \u5e02\u5834\u8abf\u67fb\u306f\u3001\u65b0\u88fd\u54c1\u958b\u767a\u306e\u6a5f\u4f1a\u3092\u767a\u898b\u3059\u308b\u305f\u3081\u306e\u3082\u306e\u3067\u3059\u3002\u88fd\u54c1\u306e\u30a2\u30a4\u30c7\u30a2\u3092\u73fe\u5b9f\u306e\u3082\u306e\u306b\u3059\u308b\u3053\u3068\u304c\u4fa1\u5024\u304c\u3042\u308b\u304b\u3069\u3046\u304b\u3092\u5224\u65ad\u3057\u307e\u3059\u3002\u4fa1\u5024\u304c\u3042\u308b\u5834\u5408\u306f\u3001\u6700\u9069\u306a\u65b9\u6cd5\u3092\u6559\u3048\u3066\u304f\u308c\u307e\u3059\u3002\u7af6\u5408\u4ed6\u793e\u304c\u4f55\u3092\u3057\u3066\u3044\u308b\u304b\u3060\u3051\u3067\u306a\u304f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8 \u30e6\u30fc\u30b6\u30fc\u304c\u3042\u306a\u305f\u306b\u304a\u91d1\u3092\u4f7f\u3046\u610f\u601d\u304c\u3042\u308b\u304b\u3069\u3046\u304b\u3082\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u88fd\u54c1\u306e\u767a\u58f2\u306b\u3088\u308a\u3001\u65b0\u3057\u3044\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u5e02\u5834\u306b\u6295\u5165\u3055\u308c\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u3059\u3079\u3066\u306e\u30b9\u30bf\u30c3\u30d5\u3068\u5bfe\u8c61\u9867\u5ba2\u306b\u65b0\u88fd\u54c1\u306b\u3064\u3044\u3066\u77e5\u3063\u3066\u3082\u3089\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u65b0\u88fd\u54c1\u5c0e\u5165\u5e02\u5834\u8abf\u67fb\u3068\u306f\u4f55\u3067\u3059\u304b?<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u65b0\u88fd\u54c1\u5c0e\u5165\u5e02\u5834\u8abf\u67fb\u306f\u3001\u65b0\u88fd\u54c1\u306e\u767a\u58f2\u306b\u7740\u624b\u3059\u308b\u4f01\u696d\u306b\u3068\u3063\u3066\u6226\u7565\u7684\u306a\u7f85\u91dd\u76e4\u3068\u3057\u3066\u6a5f\u80fd\u3057\u307e\u3059\u3002\u88fd\u54c1\u304c\u5e97\u982d\u306b\u4e26\u3076\u524d\u306b\u3001\u5b9f\u7528\u7684\u306a\u6d1e\u5bdf\u3092\u96c6\u3081\u3001\u5e02\u5834\u5b9f\u73fe\u53ef\u80fd\u6027\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002\u7dbf\u5bc6\u306a\u30c7\u30fc\u30bf\u53ce\u96c6\u3068\u5206\u6790\u3092\u901a\u3058\u3066\u3001\u4f01\u696d\u306f\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u3001\u7af6\u4e89\u74b0\u5883\u3001\u305d\u3057\u3066\u9014\u4e2d\u3067\u906d\u9047\u3059\u308b\u53ef\u80fd\u6027\u306e\u3042\u308b\u6f5c\u5728\u7684\u306a\u8ab2\u984c\u306b\u3064\u3044\u3066\u3088\u308a\u6df1\u304f\u7406\u89e3\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u6d1e\u5bdf\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u6982\u5ff5\u5316\u304b\u3089\u5546\u54c1\u5316\u307e\u3067\u3001\u88fd\u54c1\u958b\u767a\u30d7\u30ed\u30bb\u30b9\u306e\u5404\u6bb5\u968e\u3067\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u6c7a\u5b9a\u3092\u4e0b\u3059\u3053\u3068\u304c\u3067\u304d\u3001\u6025\u901f\u306b\u9032\u5316\u3059\u308b\u5e02\u5834\u3067\u6210\u529f\u3059\u308b\u53ef\u80fd\u6027\u3092\u6700\u5927\u9650\u306b\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4f01\u696d\u304c\u65b0\u88fd\u54c1\u5c0e\u5165\u306e\u5e02\u5834\u8abf\u67fb\u3092\u5fc5\u8981\u3068\u3059\u308b\u306e\u306f\u306a\u305c\u3067\u3059\u304b?<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u4f01\u696d\u304c\u65b0\u88fd\u54c1\u5c0e\u5165\u306e\u5e02\u5834\u8abf\u67fb\u3092\u884c\u3046\u306e\u306b\u306f\u3001\u3044\u304f\u3064\u304b\u306e\u8aac\u5f97\u529b\u306e\u3042\u308b\u7406\u7531\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u4f01\u696d\u304c\u88fd\u54c1\u306e\u958b\u767a\u3068\u767a\u58f2\u306b\u591a\u5927\u306a\u30ea\u30bd\u30fc\u30b9\u3092\u6295\u5165\u3059\u308b\u524d\u306b\u3001\u5e02\u5834\u306e\u9700\u8981\u3092\u8a55\u4fa1\u3057\u3001\u6f5c\u5728\u7684\u306a\u969c\u5bb3\u3092\u7279\u5b9a\u3067\u304d\u308b\u91cd\u8981\u306a\u30ea\u30b9\u30af\u8efd\u6e1b\u30c4\u30fc\u30eb\u3067\u3059\u3002&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Moreover, this <a href=\"https:\/\/www.sisinternational.com\/ja\/%e5%b0%82%e9%96%80%e7%9f%a5%e8%ad%98\/%e7%94%a3%e6%a5%ad\/%e6%8e%98%e5%89%8a%e3%83%bb%e6%8e%a1%e6%8e%98%e8%a8%ad%e5%82%99%e3%81%a8%e3%81%af%e4%bd%95%e3%81%8b\/\" title=\"\u6398\u524a\u30fb\u63a1\u6398\u6a5f\u5668\u5e02\u5834\u8abf\u67fb\"  data-wpil-monitor-id=\"10275\">market research equips<\/a> businesses with critical findings into the competitive landscape. With this competitive intelligence, companies can fine-tune their product features, pricing strategies, and marketing tactics to gain a competitive edge and capture market share.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Additionally, new product introduction <a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e6%88%a6%e7%95%a5%e3%82%b3%e3%83%b3%e3%82%b5%e3%83%ab%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0\/%e3%82%bb%e3%83%bc%e3%83%ab%e3%82%b9%e3%82%a4%e3%83%8d%e3%83%bc%e3%83%96%e3%83%ab%e3%83%a1%e3%83%b3%e3%83%88%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb%e6%88%a6%e7%95%a5%e3%82%b3%e3%83%b3%e3%82%b5%e3%83%ab\/\" title=\"\u30bb\u30fc\u30eb\u30b9\u30a4\u30cd\u30fc\u30d6\u30eb\u30e1\u30f3\u30c8\u5e02\u5834\u8abf\u67fb\u304a\u3088\u3073\u6226\u7565\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\"  data-wpil-monitor-id=\"10270\">market research enables<\/a> businesses to optimize resource allocation and investment decisions. This ensures that resources are allocated efficiently and effectively, maximizing ROI and minimizing the risk of overinvestment or underperformance. However, it brings some other benefits, including:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>\u5e02\u5834\u691c\u8a3c<\/b>: <a href=\"https:\/\/www.sisinternational.com\/ja\/how-to-conduct-effective-quantitative-market-research\/\" title=\"How to Conduct Effective Quantitative Market Research\"  data-wpil-monitor-id=\"10276\">\u5e02\u5834\u8abf\u67fb\u306e\u5b9f\u65bd<\/a> helps validate the demand for a new product before investing significant resources in its development and launch.&nbsp;<\/span><\/li>\n\n\n\n<li><b>\u30ea\u30b9\u30af\u8efd\u6e1b<\/b><span style=\"font-weight: 400;\">: \u3053\u308c\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u88fd\u54c1\u958b\u767a\u30d7\u30ed\u30bb\u30b9\u306e\u65e9\u3044\u6bb5\u968e\u3067\u6f5c\u5728\u7684\u306a\u969c\u5bb3\u3084\u8ab2\u984c\u3092\u7279\u5b9a\u3057\u3001\u30ea\u30b9\u30af\u3092\u8efd\u6e1b\u3057\u3066\u30b3\u30b9\u30c8\u306e\u304b\u304b\u308b\u30df\u30b9\u3092\u56de\u907f\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002&nbsp;<\/span><\/li>\n\n\n\n<li><b>\u9867\u5ba2\u30a4\u30f3\u30b5\u30a4\u30c8<\/b><span style=\"font-weight: 400;\">\u4f01\u696d\u306f\u3001\u6d88\u8cbb\u8005\u8abf\u67fb\u3001\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u3001\u305d\u306e\u4ed6\u306e\u8abf\u67fb\u65b9\u6cd5\u3092\u901a\u3058\u3066\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3001\u597d\u307f\u3001\u554f\u984c\u70b9\u306b\u95a2\u3059\u308b\u8cb4\u91cd\u306a\u6d1e\u5bdf\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002&nbsp;<\/span><\/li>\n\n\n\n<li><b>\u7af6\u4e89\u4e0a\u306e\u512a\u4f4d\u6027<\/b><span style=\"font-weight: 400;\">\u7af6\u5408\u4ed6\u793e\u306e\u63d0\u4f9b\u5185\u5bb9\u3001\u5e02\u5834\u3067\u306e\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u5e02\u5834\u306e\u30ae\u30e3\u30c3\u30d7\u3068\u81ea\u793e\u88fd\u54c1\u3092\u52b9\u679c\u7684\u306b\u5dee\u5225\u5316\u3059\u308b\u6a5f\u4f1a\u3092\u7279\u5b9a\u3067\u304d\u307e\u3059\u3002&nbsp;<\/span><\/li>\n\n\n\n<li><b>\u6700\u9069\u5316\u3055\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565<\/b><span style=\"font-weight: 400;\">: \u5e02\u5834\u8abf\u67fb\u306f\u3001\u4f01\u696d\u304c\u30bf\u30fc\u30b2\u30c3\u30c8 \u30e6\u30fc\u30b6\u30fc\u306e\u5171\u611f\u3092\u547c\u3073\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u4fc3\u9032\u3059\u308b\u30bf\u30fc\u30b2\u30c3\u30c8 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u958b\u767a\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e3b\u306a\u5f79\u8077<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5e02\u5834\u8abf\u67fb\u30c7\u30a3\u30ec\u30af\u30bf\u30fc<\/li>\n\n\n\n<li>\u5b9a\u6027\u7814\u7a76\u30a2\u30b7\u30b9\u30bf\u30f3\u30c8<\/li>\n\n\n\n<li>\u30a4\u30f3\u30b5\u30a4\u30c8\u30a2\u30ca\u30ea\u30b9\u30c8<\/li>\n\n\n\n<li><a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/ja\/%e5%b0%82%e9%96%80%e7%9f%a5%e8%ad%98\/%e7%94%a3%e6%a5%ad\/%e8%a3%bd%e5%93%81%e7%a0%94%e7%a9%b6\/\"   title=\"\u88fd\u54c1\u7814\u7a76\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"740\">\u88fd\u54c1\u7814\u7a76<\/a> analyst<\/li>\n\n\n\n<li>\u5e02\u5834\u8abf\u67fb\u30a2\u30ca\u30ea\u30b9\u30c8<\/li>\n\n\n\n<li>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c7\u30fc\u30bf\u30a2\u30ca\u30ea\u30b9\u30c8<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e5%ae%9a%e6%80%a7%e7%9a%84%e5%ae%9a%e9%87%8f%e7%9a%84%e7%a0%94%e7%a9%b6%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e9%9b%bb%e8%a9%b1%e3%82%a4%e3%83%b3%e3%82%bf%e3%83%93%e3%83%a5%e3%83%bc-%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" title=\"\u96fb\u8a71\u306b\u3088\u308b\u8a73\u7d30\u306a\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u5e02\u5834\u8abf\u67fb\"  data-wpil-monitor-id=\"10274\">\u5e02\u5834\u8abf\u67fb\u30a4\u30f3\u30bf\u30d3\u30e5\u30a2\u30fc<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u65b0\u88fd\u54c1\u5c0e\u5165\u5e02\u5834\u8abf\u67fb\u3092\u5229\u7528\u3059\u308b\u4eba<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>\u88fd\u54c1\u958b\u767a\u30c1\u30fc\u30e0<\/b><span style=\"font-weight: 400;\"> \u5e02\u5834\u8abf\u67fb\u3092\u6d3b\u7528\u3057\u3066\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3068\u55dc\u597d\u3092\u7406\u89e3\u3057\u3001\u5e02\u5834\u306e\u30ae\u30e3\u30c3\u30d7\u3092\u7279\u5b9a\u3057\u3001\u6e80\u305f\u3055\u308c\u3066\u3044\u306a\u3044\u30cb\u30fc\u30ba\u306b\u5bfe\u5fdc\u3059\u308b\u88fd\u54c1\u3092\u52b9\u679c\u7684\u306b\u958b\u767a\u3057\u307e\u3059\u3002\u5e02\u5834\u8abf\u67fb\u304b\u3089\u5f97\u305f\u6d1e\u5bdf\u3092\u88fd\u54c1\u958b\u767a\u30d7\u30ed\u30bb\u30b9\u306b\u7d44\u307f\u8fbc\u3080\u3053\u3068\u3067\u3001\u30c1\u30fc\u30e0\u306f\u65b0\u88fd\u54c1\u304c\u5bfe\u8c61\u9867\u5ba2\u306e\u5171\u611f\u3092\u547c\u3073\u3001\u671f\u5f85\u306b\u5fdc\u3048\u308b\u3053\u3068\u3092\u4fdd\u8a3c\u3067\u304d\u307e\u3059\u3002<\/span><\/li>\n\n\n\n<li><b>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580<\/b><span style=\"font-weight: 400;\"> utilize market research to develop targeted marketing strategies that effectively communicate the <a href=\"https:\/\/www.sisinternational.com\/ja\/what-is-a-value-proposition-canvas-the-game-changing-framework-that-prevents-product-failures\/\" title=\"What Is a Value Proposition Canvas? &#091;The Game-Changing Framework That Prevents Product Failures&#093;\"  data-wpil-monitor-id=\"1464\">value proposition of new products<\/a> and drive customer engagement. By analyzing consumer behavior, media consumption habits, and purchasing preferences, marketers can craft messaging and positioning strategies that resonate with the target audience and drive awareness and adoption of new products.<\/span><\/li>\n\n\n\n<li><b>\u55b6\u696d\u30c1\u30fc\u30e0<\/b><span style=\"font-weight: 400;\"> \u5e02\u5834\u8abf\u67fb\u3092\u6d3b\u7528\u3057\u3066\u3001\u5e02\u5834\u306e\u52d5\u5411\u3001\u7af6\u4e89\u4e0a\u306e\u8105\u5a01\u3001\u9867\u5ba2\u306e\u554f\u984c\u70b9\u3092\u628a\u63e1\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u65b0\u88fd\u54c1\u3092\u52b9\u679c\u7684\u306b\u9867\u5ba2\u306b\u30a2\u30d4\u30fc\u30eb\u3057\u3066\u8ca9\u58f2\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u9867\u5ba2\u306e\u61f8\u5ff5\u3084\u53cd\u5bfe\u610f\u898b\u306b\u7a4d\u6975\u7684\u306b\u5bfe\u51e6\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u8ca9\u58f2\u7d50\u679c\u304c\u6210\u529f\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/span><\/li>\n\n\n\n<li><b>\u6295\u8cc7\u5bb6\u3068\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc<\/b><span style=\"font-weight: 400;\"> \u591a\u304f\u306e\u5834\u5408\u3001\u65b0\u88fd\u54c1\u30a4\u30cb\u30b7\u30a2\u30c1\u30d6\u306e\u6f5c\u5728\u7684\u306a\u6295\u8cc7\u53ce\u76ca\u7387 (ROI) \u3092\u8a55\u4fa1\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u62e1\u5927\u8a08\u753b\u306e\u5b9f\u73fe\u53ef\u80fd\u6027\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306b\u5e02\u5834\u8abf\u67fb\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002\u5e02\u5834\u898f\u6a21\u3001\u6210\u9577\u306e\u53ef\u80fd\u6027\u3001\u7af6\u4e89\u529b\u306b\u95a2\u3059\u308b\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u5e02\u5834\u8abf\u67fb\u306f\u6295\u8cc7\u5bb6\u304c\u8cc7\u672c\u306e\u914d\u5206\u3084\u30d3\u30b8\u30cd\u30b9 \u30a4\u30cb\u30b7\u30a2\u30c1\u30d6\u306e\u30b5\u30dd\u30fc\u30c8\u306b\u3064\u3044\u3066\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u6c7a\u5b9a\u3092\u4e0b\u3059\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u5e02\u5834\u8abf\u67fb\u3092\u5b9f\u65bd\u3059\u308b\u6642\u671f<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-19ebe988\"><img decoding=\"async\" class=\"gb-image gb-image-19ebe988\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Consumer-market-.jpg\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\" title=\"Consumer market\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Timing is crucial when it comes to conducting new product introduction market research. Businesses should initiate <a href=\"https:\/\/www.sisinternational.com\/ja\/%e9%a1%a7%e5%ae%a2%e3%81%ab%e3%83%a1%e3%83%83%e3%82%bb%e3%83%bc%e3%82%b8%e3%82%92%e8%a6%9a%e3%81%88%e3%81%a6%e3%82%82%e3%82%89%e3%81%86\/\" title=\"\u30d6\u30e9\u30f3\u30c9\u6d3b\u6027\u5316\u5e02\u5834\u8abf\u67fb\"  data-wpil-monitor-id=\"10271\">market research activities<\/a> at strategic junctures throughout the product development lifecycle to maximize their impact and effectiveness. Here are some key milestones when conducting new product introduction market research is essential:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>\u30a2\u30a4\u30c7\u30a2\u5275\u51fa\u30d5\u30a7\u30fc\u30ba<\/b><span style=\"font-weight: 400;\">: \u5e02\u5834\u8abf\u67fb\u306f\u3001\u88fd\u54c1\u958b\u767a\u30d7\u30ed\u30bb\u30b9\u306e\u521d\u671f\u6bb5\u968e\u3001\u30a2\u30a4\u30c7\u30a2\u5275\u51fa\u6bb5\u968e\u3067\u958b\u59cb\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u6f5c\u5728\u9867\u5ba2\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u6c42\u3081\u3001\u30b3\u30f3\u30bb\u30d7\u30c8 \u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3057\u3001\u5e02\u5834\u306e\u30c8\u30ec\u30f3\u30c9\u3068\u6e80\u305f\u3055\u308c\u3066\u3044\u306a\u3044\u30cb\u30fc\u30ba\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u88fd\u54c1\u30b3\u30f3\u30bb\u30d7\u30c8\u3092\u6d17\u7df4\u3055\u305b\u3001\u6700\u521d\u304b\u3089\u5e02\u5834\u306e\u9700\u8981\u306b\u4e00\u81f4\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/li>\n\n\n\n<li><b>\u30b3\u30f3\u30bb\u30d7\u30c8\u958b\u767a\u6bb5\u968e<\/b><span style=\"font-weight: 400;\">: \u521d\u671f\u306e\u88fd\u54c1\u30b3\u30f3\u30bb\u30d7\u30c8\u304c\u7b56\u5b9a\u3055\u308c\u305f\u3089\u3001\u5e02\u5834\u8abf\u67fb\u306b\u3088\u3063\u3066\u3053\u308c\u3089\u306e\u30b3\u30f3\u30bb\u30d7\u30c8\u3092\u3055\u3089\u306b\u691c\u8a3c\u3057\u3001\u6539\u826f\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30b3\u30f3\u30bb\u30d7\u30c8 \u30c6\u30b9\u30c8\u3001\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u672c\u683c\u7684\u306a\u958b\u767a\u306b\u9032\u3080\u524d\u306b\u3001\u6d88\u8cbb\u8005\u306e\u95a2\u5fc3\u3092\u6e2c\u5b9a\u3057\u3001\u8a8d\u8b58\u3055\u308c\u308b\u4fa1\u5024\u3092\u8a55\u4fa1\u3057\u3001\u6539\u5584\u3059\u3079\u304d\u9818\u57df\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/li>\n\n\n\n<li><b>\u30d7\u30ed\u30c8\u30bf\u30a4\u30d7\u30c6\u30b9\u30c8<\/b>: As prototypes or <a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e6%88%a6%e7%95%a5%e3%82%b3%e3%83%b3%e3%82%b5%e3%83%ab%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0\/%e6%9c%80%e5%b0%8f%e9%99%90%e3%81%ae%e5%ae%9f%e8%a1%8c%e5%8f%af%e8%83%bd%e3%81%aa%e8%a3%bd%e5%93%81%e3%81%ae%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" title=\"\u6700\u5c0f\u9650\u306e\u5b9f\u884c\u53ef\u80fd\u306a\u88fd\u54c1\u306e\u5e02\u5834\u8abf\u67fb\"  data-wpil-monitor-id=\"10272\">minimum viable products<\/a> (MVPs) are developed, businesses should conduct testing with target customers to gather feedback on product features, functionality, and usability. Prototype testing allows businesses to identify potential issues early in development and make necessary adjustments to enhance the product&#8217;s appeal and performance.<\/span><\/li>\n\n\n\n<li><b>\u767a\u58f2\u524d\u6bb5\u968e<\/b><span style=\"font-weight: 400;\">: \u767a\u58f2\u524d\u306e\u6bb5\u968e\u3067\u306f\u3001\u4f01\u696d\u306f\u5305\u62ec\u7684\u306a\u5e02\u5834\u8a55\u4fa1\u3092\u5b9f\u65bd\u3057\u3066\u3001\u7af6\u4e89\u74b0\u5883\u3092\u8a55\u4fa1\u3057\u3001\u6f5c\u5728\u7684\u306a\u53c2\u5165\u969c\u58c1\u3092\u7279\u5b9a\u3057\u3001\u5e02\u5834\u958b\u62d3\u6226\u7565\u3092\u6539\u5584\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u306f\u3001\u7af6\u5408\u4ed6\u793e\u306e\u88fd\u54c1\u306e\u5206\u6790\u3001\u4fa1\u683c\u8abf\u67fb\u306e\u5b9f\u65bd\u3001\u88fd\u54c1\u306e\u767a\u58f2\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u6539\u826f\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/span><\/li>\n\n\n\n<li><b>\u767a\u58f2\u5f8c\u306e\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0<\/b><span style=\"font-weight: 400;\">: \u5e02\u5834\u8abf\u67fb\u306f\u3001\u88fd\u54c1\u306e\u767a\u58f2\u5f8c\u3082\u6b62\u307e\u3063\u3066\u306f\u306a\u308a\u307e\u305b\u3093\u3002\u5e02\u5834\u52d5\u5411\u3001\u9867\u5ba2\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3001\u7af6\u5408\u306e\u52d5\u5411\u3092\u7d99\u7d9a\u7684\u306b\u76e3\u8996\u3059\u308b\u3053\u3068\u306f\u3001\u88fd\u54c1\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u8ffd\u8de1\u3057\u3001\u65b0\u305f\u306a\u30c8\u30ec\u30f3\u30c9\u3092\u7279\u5b9a\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3084\u88fd\u54c1\u306e\u63d0\u4f9b\u3092\u30bf\u30a4\u30e0\u30ea\u30fc\u306b\u8abf\u6574\u3059\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u65b0\u88fd\u54c1\u5c0e\u5165\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u6210\u529f\u8981\u56e0<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u65b0\u88fd\u54c1\u5c0e\u5165\u306e\u6210\u529f\u306b\u306f\u3044\u304f\u3064\u304b\u306e\u91cd\u8981\u306a\u8981\u7d20\u304c\u95a2\u4fc2\u3057\u3066\u304a\u308a\u3001\u4f01\u696d\u306f\u6210\u529f\u306e\u53ef\u80fd\u6027\u3092\u6700\u5927\u9650\u306b\u9ad8\u3081\u308b\u305f\u3081\u306b\u3053\u308c\u3089\u306e\u8981\u7d20\u306b\u52b9\u679c\u7684\u306b\u5bfe\u51e6\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u91cd\u8981\u306a\u6210\u529f\u8981\u56e0\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>\u5e02\u5834\u7406\u89e3<\/b><span style=\"font-weight: 400;\">: \u65b0\u88fd\u54c1\u306e\u5c0e\u5165\u3092\u6210\u529f\u3055\u305b\u308b\u306b\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u3092\u5fb9\u5e95\u7684\u306b\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u4f01\u696d\u306f\u5305\u62ec\u7684\u306a\u5e02\u5834\u8abf\u67fb\u3092\u5b9f\u65bd\u3057\u3066\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3001\u597d\u307f\u3001\u554f\u984c\u70b9\u3092\u7279\u5b9a\u3057\u3001\u7af6\u4e89\u74b0\u5883\u3068\u5e02\u5834\u306e\u52d5\u5411\u3092\u8a55\u4fa1\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002&nbsp;<\/span><\/li>\n\n\n\n<li><b>\u88fd\u54c1\u306e\u5dee\u5225\u5316<\/b><span style=\"font-weight: 400;\">: \u6210\u529f\u3059\u308b\u65b0\u88fd\u54c1\u306f\u3001\u591a\u304f\u306e\u5834\u5408\u3001\u5e02\u5834\u306e\u65e2\u5b58\u306e\u88fd\u54c1\u3068\u306f\u4e00\u7dda\u3092\u753b\u3059\u72ec\u81ea\u306e\u6a5f\u80fd\u3084\u5229\u70b9\u3092\u5099\u3048\u3066\u3044\u307e\u3059\u3002\u4f01\u696d\u306f\u3001\u88fd\u54c1\u306e\u5dee\u5225\u5316\u306e\u6a5f\u4f1a\u3092\u7279\u5b9a\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8 \u30e6\u30fc\u30b6\u30fc\u306e\u5171\u611f\u3092\u547c\u3076\u9b45\u529b\u7684\u306a\u4fa1\u5024\u63d0\u6848\u3092\u4f5c\u6210\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002&nbsp;<\/span><\/li>\n\n\n\n<li><b>\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3<\/b><span style=\"font-weight: 400;\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u65b0\u88fd\u54c1\u306e\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u3001\u95a2\u5fc3\u3092\u559a\u8d77\u3057\u3001\u8ca9\u58f2\u3092\u4fc3\u9032\u3059\u308b\u4e0a\u3067\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002\u4f01\u696d\u306f\u3001\u30c7\u30b8\u30bf\u30eb \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u30bd\u30fc\u30b7\u30e3\u30eb \u30e1\u30c7\u30a3\u30a2\u3001\u5e83\u544a\u3001\u5e83\u5831\u306a\u3069\u306e\u3055\u307e\u3056\u307e\u306a\u30c1\u30e3\u30cd\u30eb\u3092\u6d3b\u7528\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8 \u30e6\u30fc\u30b6\u30fc\u306b\u52b9\u679c\u7684\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u5305\u62ec\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002&nbsp;<\/span><\/li>\n\n\n\n<li><b>\u6700\u9069\u5316\u3055\u308c\u305f\u4fa1\u683c\u6226\u7565<\/b><span style=\"font-weight: 400;\">: \u4fa1\u683c\u306f\u3001\u9867\u5ba2\u306e\u8cfc\u5165\u6c7a\u5b9a\u3068\u5168\u4f53\u7684\u306a\u88fd\u54c1\u63a1\u7528\u306b\u5927\u304d\u304f\u5f71\u97ff\u3057\u307e\u3059\u3002\u4f01\u696d\u306f\u3001\u4fa1\u5024\u8a8d\u8b58\u3068\u624b\u9803\u306a\u4fa1\u683c\u306e\u9069\u5207\u306a\u30d0\u30e9\u30f3\u30b9\u3092\u5b9f\u73fe\u3059\u308b\u4fa1\u683c\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u4fa1\u683c\u306e\u8abf\u67fb\u3068\u5206\u6790\u3092\u901a\u3058\u3066\u3001\u4f01\u696d\u306f\u65b0\u88fd\u54c1\u306e\u6700\u9069\u306a\u4fa1\u683c\u3092\u6c7a\u5b9a\u3057\u3001\u7af6\u4e89\u529b\u3092\u7dad\u6301\u3057\u306a\u304c\u3089\u53ce\u76ca\u3092\u6700\u5927\u5316\u3067\u304d\u307e\u3059\u3002<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">SIS\u30a4\u30f3\u30bf\u30fc\u30ca\u30b7\u30e7\u30ca\u30eb\u306e\u65b0\u88fd\u54c1\u767a\u58f2\u5e02\u5834\u8abf\u67fb\u304b\u3089\u4e88\u60f3\u3055\u308c\u308b\u7d50\u679c<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">SIS International offers comprehensive <a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e3%83%95%e3%82%a3%e3%83%b3%e3%83%86%e3%83%83%e3%82%af%e6%88%a6%e7%95%a5%e3%82%b3%e3%83%b3%e3%82%b5%e3%83%ab%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e7%a0%94%e7%a9%b6\/%e9%87%91%e8%9e%8d%e3%82%b5%e3%83%bc%e3%83%93%e3%82%b9%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" title=\"\u91d1\u878d\u30b5\u30fc\u30d3\u30b9\u5e02\u5834\u8abf\u67fb\"  data-wpil-monitor-id=\"10273\">market research services<\/a> tailored to the unique needs of businesses embarking on new product introductions. By partnering with SIS International, businesses can expect a range of valuable outcomes and benefits:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>\u8a73\u7d30\u306a\u5e02\u5834\u6d1e\u5bdf<\/b><span style=\"font-weight: 400;\">: SIS International \u306f\u5fb9\u5e95\u7684\u306a\u5e02\u5834\u5206\u6790\u3092\u5b9f\u65bd\u3057\u3001\u5e02\u5834\u52d5\u5411\u3001\u9867\u5ba2\u306e\u55dc\u597d\u3001\u7af6\u4e89\u52d5\u5411\u306b\u95a2\u3059\u308b\u5b9f\u7528\u7684\u306a\u6d1e\u5bdf\u3092\u4f01\u696d\u306b\u63d0\u4f9b\u3057\u307e\u3059\u3002\u30a2\u30f3\u30b1\u30fc\u30c8\u3001\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u3001\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306a\u3069\u306e\u4e3b\u8981\u306a\u8abf\u67fb\u65b9\u6cd5\u3068\u3001\u4e8c\u6b21\u8abf\u67fb\u304a\u3088\u3073\u30c7\u30fc\u30bf\u5206\u6790\u3092\u4f75\u7528\u3059\u308b\u3053\u3068\u3067\u3001SIS International \u306f\u6226\u7565\u7684\u306a\u610f\u601d\u6c7a\u5b9a\u3084\u88fd\u54c1\u958b\u767a\u306b\u5f79\u7acb\u3064\u8a73\u7d30\u306a\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/span><\/li>\n\n\n\n<li><b>\u9867\u5ba2\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3068\u691c\u8a3c<\/b><span style=\"font-weight: 400;\">: SIS \u306f\u3001\u5bfe\u8c61\u9867\u5ba2\u3068\u76f4\u63a5\u95a2\u308f\u308a\u3001\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u53ce\u96c6\u3057\u3001\u65b0\u3057\u3044\u88fd\u54c1\u30b3\u30f3\u30bb\u30d7\u30c8\u3001\u6a5f\u80fd\u3001\u4fa1\u5024\u63d0\u6848\u3092\u691c\u8a3c\u3057\u307e\u3059\u3002SIS International \u306f\u3001\u5b9a\u6027\u7684\u304a\u3088\u3073\u5b9a\u91cf\u7684\u8abf\u67fb\u65b9\u6cd5\u8ad6\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u304c\u5bfe\u8c61\u9867\u5ba2\u304b\u3089\u6b63\u76f4\u3067\u504f\u898b\u306e\u306a\u3044\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u78ba\u5b9f\u306b\u53d7\u3051\u53d6\u308a\u3001\u88fd\u54c1\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u6539\u826f\u3057\u3066\u6700\u5927\u9650\u306e\u52b9\u679c\u304c\u5f97\u3089\u308c\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/span><\/li>\n\n\n\n<li><b>\u7af6\u4e89\u60c5\u5831<\/b><span style=\"font-weight: 400;\">: SIS International \u306f\u3001\u4f01\u696d\u304c\u81ea\u793e\u306e\u7af6\u4e89\u74b0\u5883\u3092\u7406\u89e3\u3057\u3001\u5dee\u5225\u5316\u306e\u6a5f\u4f1a\u3092\u7279\u5b9a\u3067\u304d\u308b\u3088\u3046\u3001\u7af6\u5408\u5206\u6790\u3092\u5b9f\u65bd\u3057\u3066\u3044\u307e\u3059\u3002\u7af6\u5408\u4ed6\u793e\u306e\u88fd\u54c1\u3001\u4fa1\u683c\u6226\u7565\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u8853\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001SIS International \u306f\u4f01\u696d\u306b\u3001\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u3001\u5e02\u5834\u958b\u62d3\u6226\u7565\u306b\u5f79\u7acb\u3064\u8cb4\u91cd\u306a\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/span><\/li>\n\n\n\n<li><b>\u7d99\u7d9a\u7684\u306a\u30b5\u30dd\u30fc\u30c8\u3068\u76e3\u8996<\/b><span style=\"font-weight: 400;\">: SIS International \u306f\u3001\u521d\u671f\u306e\u8abf\u67fb\u6bb5\u968e\u3092\u8d85\u3048\u3066\u3001\u65b0\u88fd\u54c1\u5c0e\u5165\u306e\u6210\u529f\u3092\u78ba\u5b9f\u306b\u3059\u308b\u305f\u3081\u306b\u7d99\u7d9a\u7684\u306a\u30b5\u30dd\u30fc\u30c8\u3068\u76e3\u8996\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002SIS International \u306f\u3001\u7d99\u7d9a\u7684\u306a\u5e02\u5834\u76e3\u8996\u3001\u9867\u5ba2\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u5206\u6790\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u8ffd\u8de1\u3092\u901a\u3058\u3066\u3001\u4f01\u696d\u304c\u5909\u5316\u3059\u308b\u5e02\u5834\u72b6\u6cc1\u3084\u6d88\u8cbb\u8005\u306e\u597d\u307f\u306b\u9069\u5fdc\u3057\u3001\u65b0\u88fd\u54c1\u306e\u9577\u671f\u7684\u306a\u6210\u529f\u3068\u53ce\u76ca\u6027\u3092\u6700\u5927\u5316\u3067\u304d\u308b\u3088\u3046\u652f\u63f4\u3057\u307e\u3059\u3002<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Opportunities in the New Product Introduction Market<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u65b0\u88fd\u54c1\u5c0e\u5165\u5e02\u5834\u306b\u53c2\u5165\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306b\u306f\u9769\u65b0\u3001\u5dee\u5225\u5316\u3001\u6210\u9577\u306e\u591a\u304f\u306e\u30c1\u30e3\u30f3\u30b9\u304c\u751f\u307e\u308c\u307e\u3059\u3002\u3053\u306e\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u306a\u5e02\u5834\u306b\u304a\u3051\u308b\u4f01\u696d\u306b\u3068\u3063\u3066\u306e\u4e3b\u8981\u306a\u30c1\u30e3\u30f3\u30b9\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>\u65b0\u305f\u306a\u5e02\u5834\u3078\u306e\u9032\u51fa<\/b><span style=\"font-weight: 400;\">\u65b0\u88fd\u54c1\u306e\u5c0e\u5165\u306f\u3001\u4f01\u696d\u306b\u65b0\u3057\u3044\u5730\u57df\u3084\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u9032\u51fa\u3059\u308b\u6a5f\u4f1a\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u3002\u5e02\u5834\u8abf\u67fb\u3092\u5b9f\u65bd\u3057\u3066\u5730\u57df\u306e\u55dc\u597d\u3001\u6587\u5316\u7684\u30cb\u30e5\u30a2\u30f3\u30b9\u3001\u898f\u5236\u8981\u4ef6\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u81ea\u793e\u306e\u88fd\u54c1\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3057\u3001\u52b9\u679c\u7684\u306b\u65b0\u5e02\u5834\u306b\u53c2\u5165\u3057\u3001\u672a\u958b\u62d3\u306e\u6210\u9577\u6a5f\u4f1a\u3092\u6349\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/li>\n\n\n\n<li><b>\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u69cb\u7bc9<\/b><span style=\"font-weight: 400;\">: Launching new products allows businesses to strengthen their brand identity and build customer loyalty. Through delivering high-quality products, exceptional customer experiences, and meaningful brand messaging, companies can foster long-term relationships with customers and establish themselves as trusted and preferred <a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%b7%e3%83%a7%e3%83%83%e3%82%af%e5%ba%83%e5%91%8a%e3%81%a8%e3%82%b7%e3%83%a7%e3%83%83%e3%82%af%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0\/\" title=\"\u30b7\u30e7\u30c3\u30af\u5e83\u544a\u3068\u30b7\u30e7\u30c3\u30af\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\"  data-wpil-monitor-id=\"10269\">brands in their respective markets<\/a>.<\/span><\/li>\n\n\n\n<li><b>\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u6587\u5316\u306e\u80b2\u6210<\/b><span style=\"font-weight: 400;\">: \u7d44\u7e54\u5185\u3067\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306e\u6587\u5316\u3092\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u3067\u3001\u5275\u9020\u6027\u3001\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u3001\u7d99\u7d9a\u7684\u306a\u6539\u5584\u304c\u4fc3\u9032\u3055\u308c\u307e\u3059\u3002\u5f93\u696d\u54e1\u306b\u30a2\u30a4\u30c7\u30a2\u306e\u63d0\u4f9b\u3001\u65b0\u3057\u3044\u30b3\u30f3\u30bb\u30d7\u30c8\u306e\u5b9f\u9a13\u3001\u73fe\u72b6\u3078\u306e\u6311\u6226\u3092\u5968\u52b1\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u6642\u4ee3\u3092\u5148\u53d6\u308a\u3057\u3001\u88fd\u54c1\u63d0\u4f9b\u306b\u304a\u3051\u308b\u7d99\u7d9a\u7684\u306a\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u63a8\u9032\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">SIS International\u306e\u5c02\u9580\u77e5\u8b58\u304c\u4f01\u696d\u306e\u65b0\u88fd\u54c1\u5c0e\u5165\u306b\u3069\u306e\u3088\u3046\u306b\u5f79\u7acb\u3064\u304b<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/company\/sisinternationalresearch\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">SIS\u30a4\u30f3\u30bf\u30fc\u30ca\u30b7\u30e7\u30ca\u30eb<\/span><\/a><span style=\"font-weight: 400;\"> SIS International \u306f\u3001\u65b0\u88fd\u54c1\u5c0e\u5165\u30d7\u30ed\u30bb\u30b9\u5168\u4f53\u3092\u901a\u3058\u3066\u4f01\u696d\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u305f\u3081\u306b\u3001\u3055\u307e\u3056\u307e\u306a\u5c02\u9580\u30b5\u30fc\u30d3\u30b9\u3068\u5c02\u9580\u77e5\u8b58\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002SIS International \u304c\u4f01\u696d\u306e\u6210\u529f\u3092\u652f\u63f4\u3059\u308b\u65b9\u6cd5\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>\u5305\u62ec\u7684\u306a\u5e02\u5834\u8abf\u67fb<\/b><span style=\"font-weight: 400;\">SIS \u306f\u5305\u62ec\u7684\u306a\u5e02\u5834\u8abf\u67fb\u3092\u5b9f\u65bd\u3057\u3001\u5e02\u5834\u52d5\u5411\u3001\u9867\u5ba2\u306e\u55dc\u597d\u3001\u7af6\u4e89\u52d5\u5411\u306b\u95a2\u3059\u308b\u8cb4\u91cd\u306a\u6d1e\u5bdf\u3092\u4f01\u696d\u306b\u63d0\u4f9b\u3057\u307e\u3059\u3002\u5b9a\u6027\u7684\u304a\u3088\u3073\u5b9a\u91cf\u7684\u8abf\u67fb\u624b\u6cd5\u306e\u4e21\u65b9\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u6226\u7565\u7684\u306a\u610f\u601d\u6c7a\u5b9a\u306b\u5f79\u7acb\u3061\u3001\u88fd\u54c1\u958b\u767a\u3092\u5c0e\u304f\u5b9f\u7528\u7684\u306a\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/span><\/li>\n\n\n\n<li><b>\u9867\u5ba2\u306e\u6d1e\u5bdf\u3068\u691c\u8a3c<\/b><span style=\"font-weight: 400;\">: SIS \u306f\u3001\u5bfe\u8c61\u9867\u5ba2\u3068\u76f4\u63a5\u95a2\u308f\u308a\u3001\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u53ce\u96c6\u3057\u3001\u65b0\u3057\u3044\u88fd\u54c1\u30b3\u30f3\u30bb\u30d7\u30c8\u3001\u6a5f\u80fd\u3001\u4fa1\u5024\u63d0\u6848\u3092\u691c\u8a3c\u3057\u307e\u3059\u3002\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u3001\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3001\u305d\u306e\u4ed6\u306e\u8abf\u67fb\u65b9\u6cd5\u3092\u901a\u3058\u3066\u3001\u5f53\u793e\u306e\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u306f\u3001\u4f01\u696d\u304c\u5bfe\u8c61\u9867\u5ba2\u304b\u3089\u6b63\u76f4\u3067\u504f\u898b\u306e\u306a\u3044\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u78ba\u5b9f\u306b\u53d7\u3051\u53d6\u308c\u308b\u3088\u3046\u306b\u3057\u3001\u88fd\u54c1\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u6539\u826f\u3057\u3066\u6700\u5927\u9650\u306e\u52b9\u679c\u304c\u5f97\u3089\u308c\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/span><\/li>\n\n\n\n<li><b>\u7af6\u4e89\u60c5\u5831<\/b><span style=\"font-weight: 400;\">: SIS International \u306f\u3001\u5fb9\u5e95\u3057\u305f\u7af6\u5408\u5206\u6790\u3092\u5b9f\u65bd\u3057\u3066\u3001\u4f01\u696d\u304c\u81ea\u793e\u306e\u7af6\u4e89\u74b0\u5883\u3092\u7406\u89e3\u3057\u3001\u5dee\u5225\u5316\u306e\u6a5f\u4f1a\u3092\u7279\u5b9a\u3067\u304d\u308b\u3088\u3046\u652f\u63f4\u3057\u307e\u3059\u3002\u7af6\u5408\u4ed6\u793e\u306e\u88fd\u54c1\u3001\u4fa1\u683c\u6226\u7565\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u8853\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001SIS International \u306f\u4f01\u696d\u306b\u3001\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u3001\u5e02\u5834\u958b\u62d3\u6226\u7565\u306b\u5f79\u7acb\u3064\u8cb4\u91cd\u306a\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/span><\/li>\n\n\n\n<li><b>\u7d99\u7d9a\u7684\u306a\u30b5\u30dd\u30fc\u30c8\u3068\u76e3\u8996<\/b><span style=\"font-weight: 400;\">: SIS \u306f\u3001\u521d\u671f\u306e\u8abf\u67fb\u6bb5\u968e\u3092\u8d85\u3048\u3066\u3001\u65b0\u88fd\u54c1\u5c0e\u5165\u306e\u6210\u529f\u3092\u78ba\u5b9f\u306b\u3059\u308b\u305f\u3081\u306b\u7d99\u7d9a\u7684\u306a\u30b5\u30dd\u30fc\u30c8\u3068\u76e3\u8996\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002SIS International \u306f\u3001\u7d99\u7d9a\u7684\u306a\u5e02\u5834\u76e3\u8996\u3001\u9867\u5ba2\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u5206\u6790\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u8ffd\u8de1\u3092\u901a\u3058\u3066\u3001\u4f01\u696d\u304c\u5909\u5316\u3059\u308b\u5e02\u5834\u72b6\u6cc1\u3084\u6d88\u8cbb\u8005\u306e\u597d\u307f\u306b\u9069\u5fdc\u3057\u3001\u65b0\u88fd\u54c1\u306e\u9577\u671f\u7684\u306a\u6210\u529f\u3068\u53ce\u76ca\u6027\u3092\u6700\u5927\u5316\u3067\u304d\u308b\u3088\u3046\u652f\u63f4\u3057\u307e\u3059\u3002<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u65b0\u88fd\u54c1\u767a\u58f2\u5e02\u5834\u8abf\u67fb\u306b\u3064\u3044\u3066<\/h2>\n\n\n\n<p>\u88fd\u54c1\u3092\u767a\u58f2\u3057\u305f\u3044\u3067\u3059\u304b? \u65b0\u88fd\u54c1\u767a\u58f2\u306e\u5e02\u5834\u8abf\u67fb\u304c\u5fc5\u8981\u3067\u3059\u304b? \u305d\u308c\u306a\u3089\u3001\u3053\u3053\u304c\u6700\u9069\u306a\u5834\u6240\u3067\u3059\u3002\u5f53\u793e\u306f\u304a\u5ba2\u69d8\u306e\u305f\u3081\u306b\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u304a\u5ba2\u69d8\u306e\u4f1a\u793e\u306e\u305f\u3081\u306b\u5b9a\u6027\u7684\u3001\u5b9a\u91cf\u7684\u3001\u304a\u3088\u3073\u6226\u7565\u7684\u306a\u8abf\u67fb\u3092\u884c\u3046\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002\u65b0\u88fd\u54c1\u767a\u58f2\u306e\u5e02\u5834\u8abf\u67fb\u3092\u78ba\u5b9f\u306b\u5b9f\u65bd\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u305d\u308c\u304c\u88fd\u54c1\u306e\u6210\u529f\u3092\u4fdd\u8a3c\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>\u65b0\u88fd\u54c1\u767a\u58f2\u306e\u5e02\u5834\u8abf\u67fb\u3067\u306f\u3001\u88fd\u54c1\u304c\u5e97\u982d\u306b\u4e26\u3076\u524d\u306b\u5b9f\u7528\u7684\u306a\u6d1e\u5bdf\u3092\u96c6\u3081\u3001\u5e02\u5834\u5b9f\u73fe\u53ef\u80fd\u6027\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002<\/p>","protected":false},"author":1,"featured_media":62701,"parent":14567,"menu_order":21,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-39611","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/39611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/comments?post=39611"}],"version-history":[{"count":9,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/39611\/revisions"}],"predecessor-version":[{"id":81696,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/39611\/revisions\/81696"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/14567"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media\/62701"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media?parent=39611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}