{"id":39345,"date":"2021-11-22T15:28:55","date_gmt":"2021-11-22T15:28:55","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=39345"},"modified":"2026-01-27T16:48:53","modified_gmt":"2026-01-27T21:48:53","slug":"%e5%b8%82%e5%a0%b4%e6%83%85%e5%a0%b1-%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e6%88%a6%e7%95%a5%e3%82%b3%e3%83%b3%e3%82%b5%e3%83%ab%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0\/%e5%b8%82%e5%a0%b4%e6%83%85%e5%a0%b1-%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/","title":{"rendered":"Market Intelligence Consulting"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Market Intelligence Consulting<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-3b194354\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-3b194354\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-1.jpg\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\" title=\"Strategy consulting (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u4f01\u696d\u304c\u3069\u306e\u3088\u3046\u306b\u3057\u3066\u5e02\u5834\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u4e88\u6e2c\u3057\u3001\u6d88\u8cbb\u8005\u306e\u30cb\u30fc\u30ba\u3092\u7406\u89e3\u3057\u3001\u7af6\u5408\u4ed6\u793e\u3088\u308a\u512a\u4f4d\u306b\u7acb\u3064\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u304b\u7591\u554f\u306b\u601d\u3063\u305f\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u304b? \u305d\u306e\u7b54\u3048\u306f\u3001\u5e02\u5834\u60c5\u5831\u5e02\u5834\u8abf\u67fb\u3092\u6226\u7565\u7684\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u306b\u3042\u308a\u307e\u3059\u3002&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u30c4\u30fc\u30eb\u306f\u3001\u5e02\u5834\u306e\u52d5\u5411\u3001\u9867\u5ba2\u306e\u884c\u52d5\u3001\u7af6\u4e89\u74b0\u5883\u3092\u5305\u62ec\u7684\u306b\u7406\u89e3\u3067\u304d\u308b\u305f\u3081\u3001\u4eca\u65e5\u306e\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u306a\u7d4c\u6e08\u60c5\u52e2\u3067\u6210\u529f\u3092\u76ee\u6307\u3059\u3042\u3089\u3086\u308b\u4f01\u696d\u306b\u3068\u3063\u3066\u4e0d\u53ef\u6b20\u3067\u3059\u3002&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>\u30de\u30fc\u30b1\u30c3\u30c8\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u5e02\u5834\u8abf\u67fb\u3068\u306f\u4f55\u3067\u3059\u304b?<\/strong><\/span><\/h2>\n\n\n\n<p>\u5e02\u5834\u60c5\u5831\u306f\u3001\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3057\u3066\u3001\u4f01\u696d\u304c\u6d3b\u52d5\u3059\u308b\u5e02\u5834\u3092\u8abf\u67fb\u3057\u307e\u3059\u3002\u5bfe\u8c61\u3068\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u3001\u6d88\u8cbb\u8005\u884c\u52d5\u3001\u88fd\u54c1\/\u30b5\u30fc\u30d3\u30b9\u306a\u3069\u306e\u9818\u57df\u3092\u30ab\u30d0\u30fc\u3057\u307e\u3059\u30024 \u3064\u306e\u4e3b\u306a\u67f1\u306f\u3001\u7af6\u5408\u4ed6\u793e\u3001\u88fd\u54c1\u3001\u9867\u5ba2\u3001\u5e02\u5834\/\u696d\u754c\u60c5\u5831\u3067\u3059\u3002<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u3057\u304b\u3057\u3001\u5e02\u5834\u60c5\u5831\u5e02\u5834\u8abf\u67fb\u306b\u306f\u3001\u4f01\u696d\u304c\u4e8b\u696d\u3092\u5c55\u958b\u3059\u308b\u5e02\u5834\u3092\u6df1\u304f\u7406\u89e3\u3067\u304d\u308b\u3088\u3046\u306b\u8a2d\u8a08\u3055\u308c\u305f\u5e45\u5e83\u3044\u6d3b\u52d5\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u3053\u308c\u306b\u306f\u4ee5\u4e0b\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>\u5e02\u5834\u898f\u6a21: <\/b><span style=\"font-weight: 400;\">\u5e02\u5834\u306e\u5168\u4f53\u7684\u306a\u6f5c\u5728\u80fd\u529b\u3092\u6c7a\u5b9a\u3059\u308b\u3002<\/span><\/li>\n\n\n\n<li><b>\u7af6\u5408\u5206\u6790:<\/b><span style=\"font-weight: 400;\"> \u7af6\u5408\u76f8\u624b\u306e\u9577\u6240\u3068\u77ed\u6240\u3092\u7406\u89e3\u3059\u308b\u3002<\/span><\/li>\n\n\n\n<li><b>\u6d88\u8cbb\u8005\u30a4\u30f3\u30b5\u30a4\u30c8:<\/b><span style=\"font-weight: 400;\"> \u9867\u5ba2\u306e\u597d\u307f\u3001\u884c\u52d5\u3001\u30cb\u30fc\u30ba\u306b\u95a2\u3059\u308b\u8a73\u7d30\u306a\u60c5\u5831\u3092\u53ce\u96c6\u3057\u307e\u3059\u3002<\/span><\/li>\n\n\n\n<li><b>\u30c8\u30ec\u30f3\u30c9\u5206\u6790\uff1a <\/b><span style=\"font-weight: 400;\">\u73fe\u5728\u304a\u3088\u3073\u5c06\u6765\u306e\u5e02\u5834\u52d5\u5411\u3092\u7279\u5b9a\u3057\u3001\u5206\u6790\u3057\u307e\u3059\u3002<\/span><\/li>\n\n\n\n<li><b>\u6280\u8853\u306e\u9032\u6b69: <\/b><span style=\"font-weight: 400;\">\u5e02\u5834\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u53ef\u80fd\u6027\u306e\u3042\u308b\u6280\u8853\u306e\u5909\u5316\u3092\u5e38\u306b\u628a\u63e1\u3057\u307e\u3059\u3002<\/span><\/li>\n\n\n\n<li><b>\u898f\u5236\u306e\u72b6\u6cc1: <\/b><span style=\"font-weight: 400;\">\u5e02\u5834\u3092\u7d71\u5236\u3059\u308b\u6cd5\u7684\u304a\u3088\u3073\u898f\u5236\u4e0a\u306e\u67a0\u7d44\u307f\u3092\u7406\u89e3\u3059\u308b\u3002<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u3084\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306a\u3069\u306e\u5b9a\u6027\u7684\u306a\u624b\u6cd5\u3068\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u3084\u30c7\u30fc\u30bf\u5206\u6790\u306a\u3069\u306e\u5b9a\u91cf\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u4e21\u65b9\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u3082\u306e\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5e02\u5834\u306e\u5168\u4f53\u50cf\u304c\u628a\u63e1\u3067\u304d\u3001\u4f01\u696d\u306f\u76f4\u611f\u3060\u3051\u3067\u306a\u304f\u3001\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u78ba\u304b\u306a\u8a3c\u62e0\u306b\u57fa\u3065\u3044\u3066\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5e02\u5834\u60c5\u5831\u306f\u306a\u305c\u91cd\u8981\u306a\u306e\u304b?<\/h2>\n\n\n\n<p>\u5e02\u5834\u3092\u8a73\u7d30\u306b\u8abf\u67fb\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u3088\u308a\u512a\u308c\u305f\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u751f\u307f\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u9069\u5207\u306a\u610f\u601d\u6c7a\u5b9a\u3082\u30e1\u30ea\u30c3\u30c8\u306e 1 \u3064\u3067\u3059\u3002\u554f\u984c\u89e3\u6c7a\u306f\u5e02\u5834\u60c5\u5831\u304b\u3089\u751f\u307e\u308c\u307e\u3059\u3002\u3053\u308c\u306f\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u307e\u305f\u3001\u30d3\u30b8\u30cd\u30b9\u306b\u6700\u9069\u306a\u30bf\u30fc\u30b2\u30c3\u30c8 \u30b0\u30eb\u30fc\u30d7\u306b\u95a2\u3059\u308b\u6d1e\u5bdf\u3082\u5f97\u3089\u308c\u307e\u3059\u3002\u3053\u306e\u30b0\u30eb\u30fc\u30d7\u3092\u77e5\u308b\u3053\u3068\u306f\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u306a\u305c\u3067\u3057\u3087\u3046\u304b? \u8ab0\u304c\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u304b\u3089\u8cfc\u5165\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u304b\u3092\u77e5\u308b\u3053\u3068\u3067\u3001\u6642\u9593\u3068\u304a\u91d1\u3092\u7bc0\u7d04\u3067\u304d\u308b\u304b\u3089\u3067\u3059\u3002\u305d\u306e\u4ed6\u306e\u5229\u70b9\u3068\u3057\u3066\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p><b>\u2022 \u30ea\u30b9\u30af\u8efd\u6e1b:<\/b><span style=\"font-weight: 400;\"> \u5e02\u5834\u306e\u52d5\u5411\u3068\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u5909\u5316\u3092\u4e88\u6e2c\u3057\u3001\u7a4d\u6975\u7684\u306b\u8abf\u6574\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u3001\u5341\u5206\u306a\u60c5\u5831\u306b\u57fa\u3065\u304b\u306a\u3044\u610f\u601d\u6c7a\u5b9a\u306e\u30ea\u30b9\u30af\u3092\u8efd\u6e1b\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u6226\u7565\u7684\u8a08\u753b\uff1a <\/b><span style=\"font-weight: 400;\">Market intelligence market research inform the strategic planning process, helping businesses to identify new opportunities, enter new markets, or modify existing products and services to better meet customer needs.<\/span><\/p>\n\n\n\n<p><b>\u2022 \u7af6\u4e89\u4e0a\u306e\u512a\u4f4d\u6027\uff1a <\/b><span style=\"font-weight: 400;\">\u7af6\u5408\u4ed6\u793e\u306e\u5f37\u307f\u3001\u5f31\u307f\u3001\u6226\u7565\u306b\u95a2\u3059\u308b\u77e5\u8b58\u304c\u3042\u308c\u3070\u3001\u4f01\u696d\u306f\u52b9\u679c\u7684\u306b\u81ea\u793e\u306e\u5730\u4f4d\u3092\u78ba\u7acb\u3057\u3001\u7af6\u4e89\u4e0a\u306e\u512a\u4f4d\u6027\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3068\u958b\u767a:<\/b><span style=\"font-weight: 400;\"> \u6280\u8853\u30c8\u30ec\u30f3\u30c9\u3068\u6d88\u8cbb\u8005\u306e\u55dc\u597d\u306b\u95a2\u3059\u308b\u6d1e\u5bdf\u306f\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3068\u88fd\u54c1\u958b\u767a\u3092\u4fc3\u9032\u3057\u3001\u65b0\u3057\u3044\u88fd\u54c1\u304c\u5e02\u5834\u306e\u9700\u8981\u306b\u4e00\u81f4\u3059\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a: <\/b><span style=\"font-weight: 400;\">Access to detailed market data ensures that business decisions are grounded in reality rather than assumptions. This leads to more effective strategies and reduced risk of costly mistakes.<\/span><\/p>\n\n\n\n<p><b>\u2022 \u5e02\u5834\u6a5f\u4f1a\u306e\u7279\u5b9a:<\/b><span style=\"font-weight: 400;\"> \u5e02\u5834\u306e\u52d5\u5411\u3068\u30ae\u30e3\u30c3\u30d7\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u62e1\u5927\u3084\u591a\u69d8\u5316\u306e\u305f\u3081\u306e\u6709\u5229\u306a\u6a5f\u4f1a\u3092\u7279\u5b9a\u3067\u304d\u307e\u3059\u3002&nbsp;<\/span><\/p>\n\n\n\n<p><b>\u2022 \u6700\u9069\u5316\u3055\u308c\u305f\u88fd\u54c1\u958b\u767a: <\/b><span style=\"font-weight: 400;\">\u5e02\u5834\u60c5\u5831\u5e02\u5834\u8abf\u67fb\u304b\u3089\u5f97\u3089\u308c\u308b\u6d1e\u5bdf\u306f\u88fd\u54c1\u958b\u767a\u306e\u6307\u91dd\u3068\u306a\u308a\u3001\u65b0\u88fd\u54c1\u304c\u65e2\u5b58\u306e\u5e02\u5834\u30cb\u30fc\u30ba\u3092\u6e80\u305f\u3057\u3001\u5c06\u6765\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u4e88\u6e2c\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u52b9\u7387\u7684\u306a\u30ea\u30bd\u30fc\u30b9\u5272\u308a\u5f53\u3066:<\/b><span style=\"font-weight: 400;\"> \u4f01\u696d\u306f\u3001\u6f5c\u5728\u6027\u306e\u9ad8\u3044\u5e02\u5834\u3084\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u91cd\u70b9\u3092\u7f6e\u304f\u3053\u3068\u3067\u30ea\u30bd\u30fc\u30b9\u3092\u3088\u308a\u52b9\u7387\u7684\u306b\u5272\u308a\u5f53\u3066\u3001ROI\u3092\u6700\u5927\u5316\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u5e02\u5834\u306e\u5909\u5316\u3078\u306e\u9069\u5fdc\u6027:<\/b><span style=\"font-weight: 400;\"> \u7d99\u7d9a\u7684\u306a\u5e02\u5834\u76e3\u8996\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u6280\u8853\u306e\u9032\u6b69\u3001\u6d88\u8cbb\u8005\u306e\u55dc\u597d\u306e\u5909\u5316\u3001\u65b0\u3057\u3044\u898f\u5236\u74b0\u5883\u306a\u3069\u306b\u3088\u308b\u5e02\u5834\u306e\u5909\u5316\u306b\u8fc5\u901f\u306b\u9069\u5fdc\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u4e3b\u306a\u5f79\u8077<\/h2>\n\n\n\n<p>The field involves many career paths. Producing the required reports calls for different areas to come together. A degree in <a href=\"https:\/\/sisaisolutions.com\/application-of-ai-in-market-research\/\" target=\"_blank\" rel=\"noopener\">\u5e02\u5834\u8abf\u67fb<\/a> is common within this field. Other degree areas are statistics, economics, communications, computer science, business admin, and social sciences.<\/p>\n\n\n\n<p>\u5177\u4f53\u7684\u306a\u8077\u7a2e\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5e02\u5834\u8abf\u67fb\u54e1<\/li>\n\n\n\n<li>\u5e02\u5834\u60c5\u5831\u30b9\u30da\u30b7\u30e3\u30ea\u30b9\u30c8<\/li>\n\n\n\n<li>\u30a2\u30ca\u30ea\u30b9\u30c8: \u5e02\u5834\u8abf\u67fb\/\u30d3\u30b8\u30cd\u30b9\/\u30c7\u30fc\u30bf\/\u9867\u5ba2\/\u8ca1\u52d9\/\u30b3\u30f3\u30d4\u30e5\u30fc\u30bf\u30b7\u30b9\u30c6\u30e0\u30a2\u30ca\u30ea\u30b9\u30c8<\/li>\n\n\n\n<li>\u30c7\u30fc\u30bf\u30b5\u30a4\u30a8\u30f3\u30c6\u30a3\u30b9\u30c8<\/li>\n\n\n\n<li>\u30c7\u30fc\u30bf\u30a8\u30f3\u30b8\u30cb\u30a2<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u4f01\u696d\u304c\u5e02\u5834\u60c5\u5831\u3092\u5fc5\u8981\u3068\u3059\u308b\u7406\u7531<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-7edf9f54\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-7edf9f54\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-42.jpg\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\" title=\"Strategy consulting (42)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-42.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-42-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-42-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-42-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-42-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u7b54\u3048\u306f\u7c21\u5358\u3067\u3059\u3002\u3042\u306a\u305f\u306e\u4f1a\u793e\u304c\u6210\u9577\u3059\u308b\u305f\u3081\u306b\u3053\u306e\u6307\u6a19\u304c\u5fc5\u8981\u3060\u304b\u3089\u3067\u3059\u3002\u5e02\u5834\u306b\u95a2\u3059\u308b\u6df1\u3044\u77e5\u8b58\u304c\u3042\u308c\u3070\u3001\u30ea\u30fc\u30c0\u30fc\u306f\u8ce2\u660e\u306a\u6c7a\u5b9a\u3092\u4e0b\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u73fe\u5728\u306e\u30d3\u30b8\u30cd\u30b9\u74b0\u5883\u306b\u3082\u5bfe\u5fdc\u3067\u304d\u307e\u3059\u3002\u3082\u3046 1 \u3064\u306e\u5229\u70b9\u306f\u3001\u9867\u5ba2\u3068\u5e02\u5834\u306b\u95a2\u3059\u308b\u77e5\u8b58\u304c\u6df1\u307e\u308b\u3053\u3068\u3067\u5229\u76ca\u304c\u5897\u52a0\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u307e\u305f\u3001\u30d3\u30b8\u30cd\u30b9 \u30aa\u30fc\u30ca\u30fc\u304c\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u3066\u30b7\u30b9\u30c6\u30e0\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u9867\u5ba2\u306f\u3001\u81ea\u5206\u306e\u6b32\u6c42\u3084\u30cb\u30fc\u30ba\u306b\u5fdc\u3048\u3066\u304f\u308c\u308b\u4f01\u696d\u306b\u56fa\u57f7\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u5e02\u5834\u60c5\u5831\u306f\u4f01\u696d\u306e\u751f\u7523\u3092\u4fc3\u3057\u307e\u3059\u3002\u4f01\u696d\u306f\u3088\u308a\u7af6\u4e89\u529b\u3092\u9ad8\u3081\u3001\u696d\u754c\u5185\u3067\u306e\u6210\u9577\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>\u5e02\u5834\u60c5\u5831\u5e02\u5834\u8abf\u67fb\u3092\u5b9f\u65bd\u3059\u308b\u30bf\u30a4\u30df\u30f3\u30b0<\/strong><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u5e02\u5834\u60c5\u5831\u5e02\u5834\u8abf\u67fb\u3092\u3044\u3064\u5b9f\u65bd\u3059\u308b\u304b\u3092\u6c7a\u5b9a\u3059\u308b\u3053\u3068\u306f\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u3053\u306e\u8abf\u67fb\u304c\u7279\u306b\u91cd\u8981\u306b\u306a\u308b\u91cd\u8981\u306a\u4f8b\u304c\u3044\u304f\u3064\u304b\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u65b0\u898f\u5e02\u5834\u3078\u306e\u53c2\u5165: <\/b><span style=\"font-weight: 400;\">\u65b0\u3057\u3044\u5730\u7406\u7684\u5e02\u5834\u3084\u4eba\u53e3\u7d71\u8a08\u7684\u5e02\u5834\u306b\u9032\u51fa\u3059\u308b\u5834\u5408\u3001\u3053\u308c\u3089\u306e\u65b0\u3057\u3044\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u56fa\u6709\u306e\u7279\u6027\u3068\u8981\u4ef6\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u8abf\u67fb\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u6210\u9577\u6a5f\u4f1a\u306e\u7279\u5b9a: <\/b><span style=\"font-weight: 400;\">\u5b9a\u671f\u7684\u306a\u5e02\u5834\u8abf\u67fb\u306b\u3088\u308a\u3001\u65b0\u3057\u3044\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u3001\u672a\u958b\u62d3\u306e\u5730\u57df\u3001\u65b0\u8208\u5e02\u5834\u306e\u30c8\u30ec\u30f3\u30c9\u306a\u3069\u3092\u901a\u3058\u3066\u3001\u6210\u9577\u306e\u6a5f\u4f1a\u3092\u767a\u898b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u7af6\u5408\u4ed6\u793e\u3068\u306e\u30d9\u30f3\u30c1\u30de\u30fc\u30af: <\/b><span style=\"font-weight: 400;\">\u5e02\u5834\u3067\u306e\u5730\u4f4d\u3092\u7dad\u6301\u307e\u305f\u306f\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u3001\u4f01\u696d\u306f\u88fd\u54c1\u306e\u63d0\u4f9b\u3001\u9867\u5ba2\u30b5\u30fc\u30d3\u30b9\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u9762\u3067\u7af6\u5408\u4ed6\u793e\u3068\u81ea\u793e\u306e\u512a\u4f4d\u6027\u3092\u7d99\u7d9a\u7684\u306b\u8a55\u4fa1\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u6226\u7565\u30ec\u30d3\u30e5\u30fc\u3068\u8a08\u753b: <\/b><span style=\"font-weight: 400;\">\u4f01\u696d\u306f\u6226\u7565\u8a08\u753b\u30d7\u30ed\u30bb\u30b9\u306e\u4e00\u74b0\u3068\u3057\u3066\u3001\u81ea\u793e\u306e\u6226\u7565\u304c\u5e02\u5834\u306e\u73fe\u5b9f\u3068\u4e00\u81f4\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u305f\u3081\u306b\u3001\u5b9a\u671f\u7684\u306b\u5e02\u5834\u60c5\u5831\u8abf\u67fb\u3092\u5b9f\u65bd\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u9867\u5ba2\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3078\u306e\u5bfe\u5fdc:<\/b><span style=\"font-weight: 400;\"> \u9867\u5ba2\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306b\u4e0d\u6e80\u3084\u30cb\u30fc\u30ba\u306e\u5909\u5316\u304c\u898b\u3089\u308c\u308b\u5834\u5408\u3001\u8abf\u67fb\u3092\u884c\u3046\u3053\u3068\u3067\u3088\u308a\u5e83\u3044\u80cc\u666f\u3092\u7406\u89e3\u3057\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u8abf\u6574\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>\u30de\u30fc\u30b1\u30c3\u30c8\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u5e02\u5834\u8abf\u67fb\u3092\u5b9f\u65bd\u3059\u308b\u306b\u306f\uff1f<\/strong><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u5e02\u5834\u60c5\u5831\u5e02\u5834\u8abf\u67fb\u3092\u52b9\u679c\u7684\u306b\u5b9f\u65bd\u3059\u308b\u306b\u306f\u3001\u5b9a\u6027\u7684\u624b\u6cd5\u3068\u5b9a\u91cf\u7684\u624b\u6cd5\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u308c\u305e\u308c\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u72ec\u81ea\u306e\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u3001\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u5e02\u5834\u3092\u5305\u62ec\u7684\u306b\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\uff1a <\/b><span style=\"font-weight: 400;\">\u591a\u69d8\u306a\u4eba\u3005\u3092\u96c6\u3081\u3066\u88fd\u54c1\u3084\u5e02\u5834\u306e\u7279\u5b9a\u306e\u5074\u9762\u306b\u3064\u3044\u3066\u8a71\u3057\u5408\u3046\u3053\u3068\u3067\u3001\u6d88\u8cbb\u8005\u306e\u8a8d\u8b58\u3084\u597d\u307f\u306b\u95a2\u3059\u308b\u6df1\u3044\u6d1e\u5bdf\u304c\u5f97\u3089\u308c\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u8a73\u7d30\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc: <\/b><span style=\"font-weight: 400;\">\u4e00\u5bfe\u4e00\u306e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306b\u3088\u308a\u3001\u500b\u4eba\u306e\u610f\u898b\u3001\u7d4c\u9a13\u3001\u884c\u52d5\u3092\u8a73\u7d30\u306b\u8abf\u67fb\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u5c02\u9580\u5bb6\u30d1\u30cd\u30eb: <\/b><span style=\"font-weight: 400;\">\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u696d\u754c\u306e\u5c02\u9580\u5bb6\u306f\u3001\u5e02\u5834\u306e\u52d5\u5411\u3001\u8ab2\u984c\u3001\u6a5f\u4f1a\u306b\u95a2\u3059\u308b\u8cb4\u91cd\u306a\u8996\u70b9\u3092\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u30a2\u30f3\u30b1\u30fc\u30c8:<\/b><span style=\"font-weight: 400;\"> \u591a\u6570\u306e\u56de\u7b54\u8005\u306b\u30a2\u30f3\u30b1\u30fc\u30c8\u3092\u914d\u5e03\u3059\u308b\u3068\u3001\u6d88\u8cbb\u8005\u306e\u55dc\u597d\u3001\u5e02\u5834\u52d5\u5411\u3001\u8cfc\u8cb7\u884c\u52d5\u306b\u95a2\u3059\u308b\u7d71\u8a08\u7684\u306b\u6709\u610f\u306a\u30c7\u30fc\u30bf\u304c\u5f97\u3089\u308c\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u5e02\u5834\u5206\u6790\uff1a <\/b><span style=\"font-weight: 400;\">\u65e2\u5b58\u306e\u5e02\u5834\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u3001\u50be\u5411\u3001\u5e02\u5834\u898f\u6a21\u3001\u6210\u9577\u7387\u3001\u305d\u306e\u4ed6\u306e\u4e3b\u8981\u306a\u6307\u6a19\u3092\u5206\u6790\u3057\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u6210\u529f\u306e\u9375\u3068\u306a\u308b\u8981\u7d20<\/h2>\n\n\n\n<p>\u4f01\u696d\u304c\u3053\u306e\u6307\u6a19\u3092\u6b63\u3057\u304f\u6d3b\u7528\u3059\u308b\u306b\u306f\u3001\u5c02\u9580\u5bb6\u306e\u30a2\u30c9\u30d0\u30a4\u30b9\u304c\u5fc5\u8981\u3067\u3059\u3002\u30a2\u30c9\u30d0\u30a4\u30b6\u30fc\u306f\u5f93\u696d\u54e1\u3067\u3082\u500b\u4eba\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u3067\u3082\u69cb\u3044\u307e\u305b\u3093\u3002\u8a18\u9332\u7ba1\u7406\u306e\u30c7\u30fc\u30bf\u5206\u6790\u306b\u5f79\u7acb\u3064\u30c4\u30fc\u30eb\u3084\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3082\u591a\u6570\u3042\u308a\u307e\u3059\u3002\u76ee\u6a19\u306f\u5e02\u5834\u306b\u95a2\u3059\u308b\u8cea\u554f\u306b\u7b54\u3048\u308b\u3053\u3068\u3067\u3059\u3002\u4f01\u696d\u304c\u7b54\u3048\u3092\u5f97\u308b\u3068\u3001\u5229\u76ca\u3001\u6210\u9577\u3001\u6301\u7d9a\u529b\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u8cea\u554f\u306f\u3001\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u3001\u8cfc\u5165\u30d1\u30bf\u30fc\u30f3\u3001\u4f01\u696d\u306e\u30ea\u30bd\u30fc\u30b9\u306e\u4f7f\u7528\u65b9\u6cd5\u306b\u95a2\u3059\u308b\u3082\u306e\u3067\u3059\u3002\u307e\u305f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8 \u30e6\u30fc\u30b6\u30fc\u3084\u4fa1\u683c\u8a2d\u5b9a\u306b\u95a2\u3059\u308b\u8cea\u554f\u3082\u542b\u307e\u308c\u307e\u3059\u3002MI \u304c\u4f01\u696d\u306e\u8cea\u554f\u306b\u7b54\u3048\u308b\u3068\u3001\u6210\u529f\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>\u30de\u30fc\u30b1\u30c3\u30c8\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9 \u65b0\u8208\u5e02\u5834\u3068\u6210\u719f\u5e02\u5834\u306b\u304a\u3051\u308b\u5e02\u5834\u8abf\u67fb<\/strong><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The approach to market intelligence <a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%83%99%e3%83%88%e3%83%8a%e3%83%a0%e3%81%ae-fmcg-%e5%b8%82%e5%a0%b4\/\" title=\"\u30d9\u30c8\u30ca\u30e0\u306eFMCG\u5e02\u5834\" data-wpil-monitor-id=\"7598\">market research varies significantly between emerging<\/a> markets and mature markets due to their distinct characteristics and challenges.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>\u65b0\u8208\u5e02\u5834<\/strong><\/span><\/h3>\n\n\n\n<p><b>\u2022 \u30c0\u30a4\u30ca\u30df\u30c3\u30af\u304b\u3064\u6025\u901f\u306a\u5909\u5316:<\/b><span style=\"font-weight: 400;\"> Emerging markets often experience rapid economic and social changes. <a href=\"https:\/\/www.sisinternational.com\/ja\/%e5%b0%82%e9%96%80%e7%9f%a5%e8%ad%98\/%e7%94%a3%e6%a5%ad\/%e6%8e%98%e5%89%8a%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" title=\"\u6398\u524a\u5e02\u5834\u8abf\u67fb\" data-wpil-monitor-id=\"5679\">Research in these markets<\/a> requires a focus on current trends and an anticipation of future shifts.<\/span><\/p>\n\n\n\n<p><b>\u2022 \u30c7\u30fc\u30bf\u306e\u53ef\u7528\u6027:<\/b><span style=\"font-weight: 400;\"> \u4fe1\u983c\u3067\u304d\u308b\u30c7\u30fc\u30bf\u306e\u5165\u624b\u304c\u96e3\u3057\u304f\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u3001\u30e2\u30d0\u30a4\u30eb\u8abf\u67fb\u3084\u30bd\u30fc\u30b7\u30e3\u30eb \u30e1\u30c7\u30a3\u30a2\u5206\u6790\u306a\u3069\u3001\u5e02\u5834\u60c5\u5831\u3092\u53ce\u96c6\u3059\u308b\u305f\u3081\u306e\u9769\u65b0\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u898f\u5236\u74b0\u5883\uff1a <\/b><span style=\"font-weight: 400;\">\u3053\u308c\u3089\u306e\u5e02\u5834\u3067\u306f\u898f\u5236\u74b0\u5883\u304c\u3042\u307e\u308a\u5b89\u5b9a\u3057\u3066\u3044\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308b\u305f\u3081\u3001\u4f01\u696d\u306f\u6f5c\u5728\u7684\u306a\u6cd5\u7684\u304a\u3088\u3073\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u306e\u554f\u984c\u306b\u3064\u3044\u3066\u5e38\u306b\u60c5\u5831\u3092\u5165\u624b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>\u6210\u719f\u5e02\u5834<\/strong><\/span><\/h3>\n\n\n\n<p><b>\u2022 \u5e02\u5834\u306e\u98fd\u548c:<\/b><span style=\"font-weight: 400;\"> \u6210\u719f\u5e02\u5834\u3067\u306f\u3001\u7af6\u4e89\u30ec\u30d9\u30eb\u304c\u9ad8\u304f\u3001\u5e02\u5834\u98fd\u548c\u72b6\u614b\u306b\u3042\u308b\u5834\u5408\u304c\u591a\u304f\u3042\u308a\u307e\u3059\u3002\u3053\u3053\u3067\u306e\u8abf\u67fb\u306f\u3001\u30cb\u30c3\u30c1\u306a\u30bb\u30b0\u30e1\u30f3\u30c8\u3068\u5dee\u5225\u5316\u306e\u6a5f\u4f1a\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u5b89\u5b9a\u3057\u3066\u3044\u308b\u304c\u7de9\u3084\u304b\u306a\u6210\u9577: <\/b><span style=\"font-weight: 400;\">\u3053\u308c\u3089\u306e\u5e02\u5834\u3067\u306f\u901a\u5e38\u3001\u6210\u9577\u304c\u7de9\u3084\u304b\u3067\u3042\u308b\u305f\u3081\u3001\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u3084\u5e02\u5834\u52d5\u5411\u306e\u5c0f\u3055\u306a\u5909\u5316\u3092\u7279\u5b9a\u3057\u3066\u6d3b\u7528\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u9ad8\u5ea6\u306a\u30c7\u30fc\u30bf\u53ef\u7528\u6027:<\/b><span style=\"font-weight: 400;\"> \u4e00\u822c\u7684\u306b\u3001\u5305\u62ec\u7684\u304b\u3064\u5c65\u6b74\u7684\u306a\u30c7\u30fc\u30bf\u3078\u306e\u30a2\u30af\u30bb\u30b9\u304c\u5bb9\u6613\u306b\u306a\u308a\u3001\u9ad8\u5ea6\u306a\u5b9a\u91cf\u5206\u6790\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u3069\u3061\u3089\u306e\u5834\u5408\u3082\u3001\u5e02\u5834\u60c5\u5831\u5e02\u5834\u8abf\u67fb\u306f\u9069\u5fdc\u6027\u304c\u3042\u308a\u3001\u5fae\u5999\u306a\u30cb\u30e5\u30a2\u30f3\u30b9\u306b\u5bcc\u3093\u3067\u3044\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u65b0\u8208\u5e02\u5834\u3067\u306f\u3001\u57fa\u672c\u7684\u306a\u5e02\u5834\u69cb\u9020\u3068\u6d88\u8cbb\u8005\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u306e\u7406\u89e3\u306b\u91cd\u70b9\u304c\u7f6e\u304b\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u6210\u719f\u5e02\u5834\u3067\u306f\u3001\u6f38\u9032\u7684\u306a\u5909\u5316\u3068\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306e\u6a5f\u4f1a\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u306b\u91cd\u70b9\u304c\u7f6e\u304b\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>\u30de\u30fc\u30b1\u30c3\u30c8\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u5e02\u5834\u8abf\u67fb\u306e\u6700\u65b0\u52d5\u5411<\/strong><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u5e02\u5834\u60c5\u5831\u5e02\u5834\u8abf\u67fb\u306f\u3001\u6280\u8853\u306e\u9032\u6b69\u3068\u4e16\u754c\u7684\u306a\u5e02\u5834\u52d5\u5411\u306e\u5f71\u97ff\u3092\u53d7\u3051\u3001\u5e38\u306b\u9032\u5316\u3057\u3066\u3044\u308b\u5206\u91ce\u3067\u3059\u3002\u3053\u306e\u5206\u91ce\u3092\u5f62\u6210\u3059\u308b\u73fe\u5728\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u3044\u304f\u3064\u304b\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u4eba\u5de5\u77e5\u80fd\u3068\u6a5f\u68b0\u5b66\u7fd2: <\/b><span style=\"font-weight: 400;\">AI \u3068\u6a5f\u68b0\u5b66\u7fd2\u306f\u3001\u5e02\u5834\u30c7\u30fc\u30bf\u306e\u5206\u6790\u306b\u307e\u3059\u307e\u3059\u5229\u7528\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306f\u3001\u8907\u96d1\u306a\u76f8\u95a2\u95a2\u4fc2\u3092\u7279\u5b9a\u3057\u3001\u5e02\u5834\u306e\u52d5\u5411\u3092\u4e88\u6e2c\u3057\u3001\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u306b\u95a2\u3059\u308b\u3088\u308a\u6df1\u3044\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u9867\u5ba2\u4f53\u9a13\uff08CX\uff09\u8abf\u67fb\uff1a <\/b><span style=\"font-weight: 400;\">\u9867\u5ba2\u4f53\u9a13\u3092\u7406\u89e3\u3057\u3001\u6539\u5584\u3059\u308b\u3053\u3068\u306b\u307e\u3059\u307e\u3059\u91cd\u70b9\u304c\u7f6e\u304b\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u306f\u3001\u9867\u5ba2\u3068\u30d6\u30e9\u30f3\u30c9\u3068\u306e\u3042\u3089\u3086\u308b\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3092\u8abf\u67fb\u3057\u3066\u3001\u3084\u308a\u53d6\u308a\u3092\u6700\u9069\u5316\u3057\u3001\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u6301\u7d9a\u53ef\u80fd\u6027\u3068\u502b\u7406\u7684\u914d\u616e: <\/b><span style=\"font-weight: 400;\">\u6301\u7d9a\u53ef\u80fd\u6027\u306e\u554f\u984c\u306b\u5bfe\u3059\u308b\u6d88\u8cbb\u8005\u306e\u610f\u8b58\u304c\u9ad8\u307e\u308b\u306b\u3064\u308c\u3001\u5e02\u5834\u8abf\u67fb\u3067\u306f\u74b0\u5883\u793e\u4f1a\u30ac\u30d0\u30ca\u30f3\u30b9 (ESG) \u306e\u5b9f\u8df5\u306b\u5bfe\u3059\u308b\u614b\u5ea6\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306b\u307e\u3059\u307e\u3059\u91cd\u70b9\u304c\u7f6e\u304b\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u30a2\u30b8\u30e3\u30a4\u30eb\u30ea\u30b5\u30fc\u30c1: <\/b><span style=\"font-weight: 400;\">\u4f01\u696d\u306f\u5e02\u5834\u8abf\u67fb\u306b\u5bfe\u3057\u3066\u3088\u308a\u6a5f\u654f\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u63a1\u7528\u3057\u3066\u304a\u308a\u3001\u3088\u308a\u8fc5\u901f\u306a\u30c7\u30fc\u30bf\u53ce\u96c6\u3068\u5206\u6790\u304c\u53ef\u80fd\u306b\u306a\u308a\u3001\u5909\u5316\u3059\u308b\u5e02\u5834\u72b6\u6cc1\u306b\u8fc5\u901f\u306b\u5bfe\u5fdc\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>\u5e02\u5834\u60c5\u5831\u5e02\u5834\u8abf\u67fb\u306b\u304a\u3051\u308b\u6a5f\u4f1a<\/strong><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The evolving landscape of market intelligence and market research presents many opportunities for businesses across various sectors. Leveraging these opportunities can lead to significant strategic advantages and growth prospects:<\/span><\/p>\n\n\n\n<p><b>\u2022 \u9867\u5ba2\u4e2d\u5fc3\u306e\u88fd\u54c1\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3: <\/b><span style=\"font-weight: 400;\">\u5e02\u5834\u8abf\u67fb\u304b\u3089\u5f97\u3089\u308c\u308b\u6d1e\u5bdf\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3084\u597d\u307f\u306b\u5bc6\u63a5\u306b\u9069\u5408\u3057\u305f\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u9769\u65b0\u3057\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3068\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u5e02\u5834\u306e\u62e1\u5927\u3068\u591a\u69d8\u5316\uff1a <\/b><span style=\"font-weight: 400;\">\u65b0\u305f\u306a\u30c8\u30ec\u30f3\u30c9\u3084\u672a\u958b\u62d3\u306e\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u65b0\u3057\u3044\u5e02\u5834\u3092\u958b\u62d3\u3057\u305f\u308a\u3001\u88fd\u54c1\u306e\u63d0\u4f9b\u3092\u591a\u69d8\u5316\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u6210\u9577\u3068\u62e1\u5927\u306e\u6a5f\u4f1a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u7af6\u4e89\u4e0a\u306e\u5dee\u5225\u5316: <\/b><span style=\"font-weight: 400;\">\u6df1\u3044\u5e02\u5834\u6d1e\u5bdf\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u7af6\u4e89\u74b0\u5883\u3092\u3088\u308a\u6df1\u304f\u7406\u89e3\u3057\u3001\u88fd\u54c1\u306e\u54c1\u8cea\u3001\u4fa1\u683c\u3001\u9867\u5ba2\u30b5\u30fc\u30d3\u30b9\u306a\u3069\u3092\u901a\u3058\u3066\u5dee\u5225\u5316\u3067\u304d\u308b\u9818\u57df\u3092\u7279\u5b9a\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5f37\u5316:<\/b><span style=\"font-weight: 400;\"> \u9867\u5ba2\u306e\u884c\u52d5\u3084\u597d\u307f\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u3092\u901a\u3058\u3066\u3001\u3088\u308a\u52b9\u679c\u7684\u306b\u9867\u5ba2\u3068\u95a2\u308f\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u6280\u8853\u306e\u5909\u5316\u3078\u306e\u9069\u5fdc: <\/b><span style=\"font-weight: 400;\">\u5e02\u5834\u8abf\u67fb\u306f\u3001\u4f01\u696d\u304c\u6280\u8853\u306e\u9032\u6b69\u306b\u9045\u308c\u305a\u306b\u3064\u3044\u3066\u3044\u304d\u3001\u305d\u308c\u306b\u5fdc\u3058\u3066\u88fd\u54c1\u3001\u30b5\u30fc\u30d3\u30b9\u3001\u30d7\u30ed\u30bb\u30b9\u3092\u9069\u5fdc\u3055\u305b\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>\u5e02\u5834\u60c5\u5831\u5e02\u5834\u8abf\u67fb\u306e\u8ab2\u984c<\/strong><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u5e02\u5834\u60c5\u5831\u5e02\u5834\u8abf\u67fb\u306b\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u6570\u591a\u304f\u306e\u6a5f\u4f1a\u304c\u5b58\u5728\u3057\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u30c7\u30fc\u30bf\u904e\u8ca0\u8377:<\/b><span style=\"font-weight: 400;\"> \u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u306e\u6642\u4ee3\u306b\u304a\u3044\u3066\u3001\u4f01\u696d\u306f\u81a8\u5927\u306a\u91cf\u306e\u60c5\u5831\u3092\u30d5\u30a3\u30eb\u30bf\u30ea\u30f3\u30b0\u3057\u3066\u95a2\u9023\u6027\u306e\u3042\u308b\u5b9f\u7528\u7684\u306a\u6d1e\u5bdf\u3092\u898b\u3064\u3051\u308b\u3068\u3044\u3046\u8ab2\u984c\u306b\u76f4\u9762\u3059\u308b\u3053\u3068\u304c\u3088\u304f\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u8907\u6570\u306e\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u306e\u7d71\u5408: <\/b><span style=\"font-weight: 400;\">\u3055\u307e\u3056\u307e\u306a\u30bd\u30fc\u30b9 (\u30bd\u30fc\u30b7\u30e3\u30eb \u30e1\u30c7\u30a3\u30a2\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u3001\u8ca9\u58f2\u30c7\u30fc\u30bf\u306a\u3069) \u304b\u3089\u306e\u30c7\u30fc\u30bf\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u4e00\u8cab\u3057\u305f\u5206\u6790\u3092\u884c\u3046\u306e\u306f\u3001\u8907\u96d1\u3067\u6642\u9593\u304c\u304b\u304b\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u6587\u5316\u7684\u611f\u53d7\u6027\u3068\u30b0\u30ed\u30fc\u30d0\u30eb\u5316:<\/b><span style=\"font-weight: 400;\"> \u8907\u6570\u306e\u5730\u57df\u3067\u4e8b\u696d\u3092\u5c55\u958b\u3059\u308b\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u5e02\u5834\u8abf\u67fb\u306b\u304a\u3044\u3066\u6587\u5316\u306e\u9055\u3044\u3092\u7406\u89e3\u3057\u5c0a\u91cd\u3059\u308b\u3053\u3068\u306f\u91cd\u8981\u3067\u3059\u304c\u3001\u96e3\u3057\u3044\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u4f01\u696d\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\uff1a<\/b><span style=\"font-weight: 400;\"> \u3055\u307e\u3056\u307e\u306a\u5e02\u5834\u306b\u308f\u305f\u308b\u3055\u307e\u3056\u307e\u306a\u6cd5\u5f8b\u3084\u898f\u5236\u306e\u72b6\u6cc1\u306b\u5bfe\u5fdc\u3059\u308b\u3053\u3068\u306f\u3001\u7279\u306b\u30c7\u30fc\u30bf\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3068\u4fdd\u8b77\u306b\u95a2\u3057\u3066\u306f\u5927\u304d\u306a\u8ab2\u984c\u3068\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>\u30de\u30fc\u30b1\u30c3\u30c8\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u5e02\u5834\u8abf\u67fb\u306e\u5c06\u6765\u5c55\u671b<\/strong><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The future of market intelligence and market research depends on several key trends and developments, which will significantly impact how businesses gather and use market insights:<\/span><\/p>\n\n\n\n<p><b>\u2022 AI\u3078\u306e\u4f9d\u5b58\u5ea6\u306e\u9ad8\u307e\u308a: <\/b>Artificial <a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e6%88%a6%e7%95%a5%e3%82%b3%e3%83%b3%e3%82%b5%e3%83%ab%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0\/%e5%b8%82%e5%a0%b4%e6%83%85%e5%a0%b1\/\" title=\"\u5e02\u5834\u60c5\u5831\" data-wpil-monitor-id=\"6751\">Intelligence will continue to revolutionize market<\/a> research, offering more sophisticated data analysis, predictive modeling, and automated insights generation.<\/span><\/p>\n\n\n\n<p><b>\u2022 \u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30c7\u30fc\u30bf\u306e\u91cd\u8981\u6027\u306e\u9ad8\u307e\u308a: <\/b>The need for real-time <a href=\"https:\/\/www.sisinternational.com\/ja\/%e5%b0%82%e9%96%80%e7%9f%a5%e8%ad%98\/%e7%94%a3%e6%a5%ad\/%e3%82%a8%e3%82%b9%e3%82%ab%e3%83%ac%e3%83%bc%e3%82%bf%e3%83%bc%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" title=\"\u30a8\u30b9\u30ab\u30ec\u30fc\u30bf\u30fc\u5e02\u5834\u8abf\u67fb\" data-wpil-monitor-id=\"6266\">market insights will escalate<\/a>, driving the adoption of technologies that can provide immediate data and analysis.<\/span><\/p>\n\n\n\n<p><b>\u2022 \u591a\u69d8\u306a\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u306e\u7d71\u5408:<\/b><span style=\"font-weight: 400;\"> IoT \u30c7\u30d0\u30a4\u30b9\u3001\u30bd\u30fc\u30b7\u30e3\u30eb \u30e1\u30c7\u30a3\u30a2\u3001\u5f93\u6765\u306e\u8abf\u67fb\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u30c7\u30fc\u30bf \u30bd\u30fc\u30b9\u3092\u7d71\u5408\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u5305\u62ec\u7684\u306a\u5e02\u5834\u306e\u898b\u901a\u3057\u304c\u5f97\u3089\u308c\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u304a\u3088\u3073\u30cb\u30c3\u30c1\u5e02\u5834\u8abf\u67fb: <\/b><span style=\"font-weight: 400;\">\u7279\u5b9a\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u3001\u696d\u754c\u3001\u307e\u305f\u306f\u5730\u7406\u7684\u5730\u57df\u306b\u7126\u70b9\u3092\u5f53\u3066\u305f\u3001\u3088\u308a\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3055\u308c\u305f\u30cb\u30c3\u30c1\u306a\u5e02\u5834\u8abf\u67fb\u3078\u3068\u79fb\u884c\u3059\u308b\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30de\u30fc\u30b1\u30c3\u30c8\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u306b\u3064\u3044\u3066<\/h2>\n\n\n\n<p>\u30de\u30fc\u30b1\u30c3\u30c8 \u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u3067\u306f\u3001\u5e02\u5834\u306e\u5168\u4f53\u50cf\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306b\u3001\u3055\u307e\u3056\u307e\u306a\u5206\u6790\u65b9\u6cd5\u3092\u4f7f\u7528\u3057\u307e\u3059\u3002\u5b9a\u6027\u8abf\u67fb\u3067\u306f\u3001\u8abf\u67fb\u5bfe\u8c61\u306b\u3064\u3044\u3066\u6df1\u3044\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3059\u308b\u624b\u6cd5\u3092\u4f7f\u7528\u3057\u307e\u3059\u3002\u5bfe\u7167\u7684\u306b\u3001\u5b9a\u91cf\u8abf\u67fb\u3067\u306f\u6570\u5b57\u3084\u6570\u5024\u3092\u4f7f\u7528\u3057\u307e\u3059\u3002\u3053\u306e\u6307\u6a19\u3067\u306f\u3001\u6226\u7565\u8abf\u67fb\u3082\u4f7f\u7528\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u8abf\u67fb\u65b9\u6cd5\u306f\u3001\u5e02\u5834\u306b\u56fa\u6709\u306e\u8cea\u554f\u306b\u7b54\u3048\u307e\u3059\u3002\u8abf\u67fb\u306f\u3001\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u3001\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u3001\u30d5\u30a3\u30fc\u30eb\u30c9 \u30c8\u30e9\u30a4\u30a2\u30eb\u306e\u5f62\u3092\u3068\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>\u8907\u96d1\u306a\u5e02\u5834\u306b\u304a\u3051\u308b\u6226\u7565\u7684\u306a\u610f\u601d\u6c7a\u5b9a\u306e\u305f\u3081\u306e\u6df1\u3044\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3059\u308b SIS International \u306e\u5e02\u5834\u60c5\u5831\u8abf\u67fb\u3067\u512a\u4f4d\u6027\u3092\u7372\u5f97\u3057\u307e\u3057\u3087\u3046\u3002<\/p>","protected":false},"author":1,"featured_media":62544,"parent":14567,"menu_order":17,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-39345","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/39345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/comments?post=39345"}],"version-history":[{"count":8,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/39345\/revisions"}],"predecessor-version":[{"id":81221,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/39345\/revisions\/81221"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/14567"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media\/62544"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media?parent=39345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}