{"id":39077,"date":"2021-10-20T18:59:39","date_gmt":"2021-10-20T18:59:39","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=39077"},"modified":"2025-10-22T19:40:18","modified_gmt":"2025-10-22T23:40:18","slug":"%e3%83%9e%e3%83%83%e3%82%af%e3%82%b9%e3%83%87%e3%82%a3%e3%83%95%e5%88%86%e6%9e%90","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ja\/solutions\/qualitative-quantitative-research-solutions\/maxdiff-analysis\/","title":{"rendered":"Maxdiff\u5206\u6790"},"content":{"rendered":"

Maxdiff\u5206\u6790<\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Maxdiff \u5206\u6790\u306f\u3001\u8abf\u67fb\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u96c6\u8a08\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3055\u308c\u308b\u30b9\u30b1\u30fc\u30ea\u30f3\u30b0\u65b9\u6cd5\u3067\u3059\u3002<\/h2>\n\n\n\n

It also measures preference scores and values that customers put on a list of items. The Maxdiff Analysis is very much like the Conjoint Analysis. But it is much easier to use. It\u2019s also more precise than Conjoint when it comes to analyzing essential information. This method shows participants the best and worst options in a list of items. Companies use it to see the traits that customers find most important. They can then adjust their products or services to suit.<\/p>\n\n\n\n

Maxdiff \u5206\u6790\u304c\u91cd\u8981\u306a\u7406\u7531\u306f\u4f55\u3067\u3059\u304b?<\/h2>\n\n\n\n

Maxdiff \u5206\u6790\u306f\u7814\u7a76\u8005\u306b\u3068\u3063\u3066\u975e\u5e38\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u7814\u7a76\u8005\u306f\u3053\u306e\u65b9\u6cd5\u3092\u4f7f\u7528\u3057\u3066\u3001\u9867\u5ba2\u306e\u9078\u629e\u306b\u9069\u3057\u305f\u6a5f\u80fd\u3092\u898b\u3064\u3051\u307e\u3059\u3002\u4f01\u696d\u306f\u3001\u9867\u5ba2\u304c\u6700\u3082\u591a\u304f\u9078\u629e\u3057\u305f\u3082\u306e\u3092\u78ba\u8a8d\u3059\u308b\u305f\u3081\u306b\u8abf\u67fb\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u30d3\u30b8\u30cd\u30b9\u306b\u9055\u3044\u3092\u3082\u305f\u3089\u3059\u3082\u306e\u3092\u77e5\u308b\u305f\u3081\u306b\u3082\u8abf\u67fb\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u305f\u3068\u3048\u3070\u3001\u89b3\u5149\u696d\u754c\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u3067\u306f\u3001Maxdiff \u3092\u983b\u7e41\u306b\u4f7f\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u65b9\u6cd5\u306f\u30012 \u3064\u306e\u5834\u6240\u306e\u7279\u5fb4\u3092\u6bd4\u8f03\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u305d\u306e\u5f8c\u3001\u4e0e\u3048\u3089\u308c\u305f\u4e88\u7b97\u306b\u57fa\u3065\u3044\u3066\u610f\u601d\u6c7a\u5b9a\u3092\u7d5e\u308a\u8fbc\u3080\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u8d05\u6ca2\u3055\u306e\u30ec\u30d9\u30eb\u3001\u6599\u7406\u3001\u5730\u5143\u306e\u91ce\u751f\u52d5\u7269\u3092\u898b\u305f\u3044\u304b\u3069\u3046\u304b\u306a\u3069\u306e\u30aa\u30d7\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u65c5\u884c\u4e2d\u306b\u30ca\u30a4\u30c8\u30e9\u30a4\u30d5\u3001\u30d3\u30fc\u30c1\u3001\u6587\u5316\u7684\u306a\u30a2\u30af\u30c6\u30a3\u30d3\u30c6\u30a3\u3092\u6c7a\u3081\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002\u305d\u3053\u304b\u3089\u3001\u30aa\u30d7\u30b7\u30e7\u30f3\u3092\u6bd4\u8f03\u3057\u3066 1 \u3064\u3092\u9078\u629e\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\u4e3b\u306a\u5f79\u8077<\/h2>\n\n\n\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u3053\u306e\u5206\u6790\u306f\u3066\u3053\u306e\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002\u5e02\u5834\u8abf\u67fb\u62c5\u5f53\u8005\u304c\u63d0\u793a\u3055\u308c\u305f\u3055\u307e\u3056\u307e\u306a\u30aa\u30d7\u30b7\u30e7\u30f3\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u3092\u53d6\u5f97\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30b9\u30b3\u30a2\u306f\u4e88\u7b97\u7ba1\u7406\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u307e\u305f\u3001\u9867\u5ba2\u304c\u6700\u3082\u6c17\u306b\u5165\u3063\u3066\u3044\u308b\u3082\u306e\u3068\u6700\u3082\u6c17\u306b\u5165\u3063\u3066\u3044\u306a\u3044\u3082\u306e\u3092\u628a\u63e1\u3059\u308b\u306e\u306b\u3082\u5f79\u7acb\u3061\u307e\u3059\u3002 <\/span><\/p>\n\n\n\n

Maxdiff \u5206\u6790\u306f\u3001\u4eba\u3005\u304c\u3069\u306e\u3088\u3046\u306b\u9078\u629e\u3092\u884c\u3046\u304b\u306b\u3064\u3044\u3066\u5177\u4f53\u7684\u306a\u4e88\u611f\u3092\u5c0e\u304d\u51fa\u3057\u307e\u3059\u3002\u3053\u308c\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u696d\u754c\u306b\u3068\u3063\u3066\u975e\u5e38\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u3053\u306e\u65b9\u6cd5\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u5229\u76ca\u3092\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u306a\u305c\u3067\u3057\u3087\u3046\u304b? \u9867\u5ba2\u304c\u6b32\u3057\u304c\u3089\u306a\u3044\u5546\u54c1\u3092\u8cb7\u3044\u3060\u3081\u3059\u308b\u4ee3\u308f\u308a\u306b\u3001\u9867\u5ba2\u304c\u6b32\u3057\u304c\u308b\u3082\u306e\u3084\u5fc5\u8981\u3068\u3059\u308b\u3082\u306e\u306b\u7126\u70b9\u3092\u5408\u308f\u305b\u308b\u3053\u3068\u306b\u6642\u9593\u3092\u8cbb\u3084\u3059\u304b\u3089\u3067\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u60c5\u5831\u3092\u5f97\u308b\u3068\u3001\u652f\u51fa\u306e\u7ba1\u7406\u304c\u5bb9\u6613\u306b\u306a\u308a\u307e\u3059\u3002\u5229\u76ca\u306f\u5897\u52a0\u3057\u3001\u5e02\u5834\u8abf\u67fb\u54e1\u306f\u65b0\u3057\u3044\u30d9\u30b9\u30c8\u30bb\u30e9\u30fc\u306e\u767a\u898b\u306b\u7740\u624b\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

\u4f01\u696d\u304cMaxdiff\u5206\u6790\u3092\u5fc5\u8981\u3068\u3059\u308b\u7406\u7531<\/h2>\n\n\n\n

Maxdiff \u5206\u6790\u306f\u597d\u307f\u3092\u793a\u3057\u307e\u3059\u3002\u540c\u69d8\u306b\u3001\u4f01\u696d\u306f\u3055\u307e\u3056\u307e\u306a\u5206\u91ce\u3067\u6700\u7d42\u7684\u306a\u9078\u629e\u3092\u884c\u3046\u305f\u3081\u306b\u3053\u308c\u3092\u4f7f\u7528\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u91cd\u8981\u306a\u5206\u91ce\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u306e\u306b\u3082\u5f79\u7acb\u3061\u307e\u3059\u3002\u307e\u305f\u3001\u8abf\u67fb\u304b\u3089\u53ce\u96c6\u3055\u308c\u305f\u56de\u7b54\u3092\u8a55\u4fa1\u3059\u308b\u3053\u3068\u3067\u3001\u4e88\u7b97\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u81ea\u793e\u306b\u3068\u3063\u3066\u6700\u5584\u306e\u9078\u629e\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30e9\u30f3\u30af\u9806\u3001\u30de\u30c8\u30ea\u30c3\u30af\u30b9\u3001\u8a55\u4fa1\u30b9\u30b1\u30fc\u30eb\u306a\u3069\u306e\u4ed6\u306e\u8abf\u67fb\u30bf\u30a4\u30d7\u306b\u306f\u3053\u306e\u6a5f\u80fd\u304c\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u306e\u305f\u3081\u3001\u3053\u306e\u65b9\u6cd5\u306f\u512a\u308c\u305f\u8abf\u67fb\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/p>\n\n\n\n

\u3053\u306e\u65b9\u6cd5\u306f\u3001\u5358\u4e00\u30ec\u30d9\u30eb\u306e\u55dc\u597d\u30c7\u30fc\u30bf\u3067\u6700\u3082\u5f79\u7acb\u3061\u307e\u3059\u3002\u4f01\u696d\u304c\u3001\u6700\u3082\u4eba\u6c17\u306e\u3042\u308b\u30bd\u30fc\u30c0\u306e\u7a2e\u985e\u306a\u3069\u3001\u91cd\u8981\u306a\u9078\u629e\u3092\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u5834\u5408\u306b\u4fbf\u5229\u3067\u3059\u3002\u3053\u306e\u3088\u3046\u306b\u3001Maxdiff \u306f\u3001\u3069\u306e\u88fd\u54c1\u3092\u68da\u306b\u6b8b\u3057\u3001\u3069\u306e\u88fd\u54c1\u3092\u524a\u6e1b\u3059\u308b\u304b\u306b\u3064\u3044\u3066\u3001\u9867\u5ba2\u306b\u610f\u898b\u3092\u8868\u660e\u3059\u308b\u6a5f\u4f1a\u3092\u4e0e\u3048\u307e\u3059\u3002<\/p>\n\n\n\n

Conjoint analysis is the opposite of this data collection method. For instance, it comes in handy when collecting many different levels of choices.<\/p>\n\n\n\n

\u6210\u529f\u306e\u9375\u3068\u306a\u308b\u8981\u7d20<\/h2>\n\n\n\n

\u3053\u306e\u65b9\u6cd5\u3092\u4f7f\u7528\u3059\u308b\u3068\u3001\u5404\u30a2\u30a4\u30c6\u30e0\u306e\u91cd\u8981\u306a\u8a55\u4fa1\u304c\u5f97\u3089\u308c\u307e\u3059\u3002\u307e\u305f\u3001\u3053\u308c\u3089\u306e\u88fd\u54c1\u304c\u4e92\u3044\u306b\u3069\u306e\u7a0b\u5ea6\u91cd\u8981\u3067\u3042\u308b\u304b\u3092\u793a\u3059\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002Maxdiff \u3092\u4f7f\u7528\u3059\u308b\u4e3b\u306a\u5229\u70b9\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n\n

1. \u5f37\u3044\u5224\u65ad\u529b<\/p>\n\n\n\n

2. \u53cd\u5fdc\u3092\u5f97\u308b\u306e\u306f\u7c21\u5358<\/p>\n\n\n\n

3. \u4ed6\u306e\u65b9\u6cd5\u3088\u308a\u3082\u591a\u304f\u306e\u9805\u76ee\u3092\u30c6\u30b9\u30c8\u3067\u304d\u308b<\/p>\n\n\n\n

4. \u6bd4\u7387\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3057\u3001\u3059\u3079\u3066\u306e\u5dee\u7570\u3092\u6e2c\u5b9a\u3059\u308b<\/p>\n\n\n\n

5. \u5236\u9650\u306a\u3057<\/p>\n\n\n\n

\u3053\u308c\u3089\u3059\u3079\u3066\u306e\u6a5f\u80fd\u3068\u30b9\u30b3\u30a2\u306e\u7ba1\u7406\u304c\u3067\u304d\u308b\u3060\u3051\u3067\u306a\u304f\u3001TURF (Total Unduplicated Reach and Frequency) \u306a\u3069\u4ed6\u306e\u5229\u70b9\u3082\u3042\u308a\u307e\u3059\u3002TURF \u306f\u3001\u3069\u306e\u30c7\u30fc\u30bf\u304c\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u5927\u90e8\u5206\u3092\u30ab\u30d0\u30fc\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u304b\u3092\u5224\u65ad\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n

Maxdiff Market Research\u306b\u3064\u3044\u3066<\/h2>\n\n\n\n

If your company is thinking of using this method of analysis, then you\u2019ve come to the right place. We have created focus groups to help in this area, and also in survey making and interviews. This company also does strategic, quantitative, and qualitative research for companies we support. We can give you the tools to make the best decisions to improve your company. We are always willing to assist in growing new companies. So please feel free to contact us.<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Maxdiff \u5206\u6790\u306f\u3001\u8abf\u67fb\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u96c6\u8a08\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3055\u308c\u308b\u30b9\u30b1\u30fc\u30ea\u30f3\u30b0\u624b\u6cd5\u3067\u3059\u3002\u307e\u305f\u3001\u9867\u5ba2\u304c\u30a2\u30a4\u30c6\u30e0\u306e\u30ea\u30b9\u30c8\u306b\u4ed8\u3051\u305f\u597d\u307f\u306e\u30b9\u30b3\u30a2\u3068\u4fa1\u5024\u3082\u6e2c\u5b9a\u3057\u307e\u3059\u3002<\/p>","protected":false},"author":1,"featured_media":71908,"parent":14660,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-39077","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/39077","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/comments?post=39077"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/39077\/revisions"}],"predecessor-version":[{"id":72136,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/39077\/revisions\/72136"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/14660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media\/71908"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media?parent=39077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}