{"id":35788,"date":"2020-07-25T18:01:11","date_gmt":"2020-07-25T18:01:11","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=35788"},"modified":"2026-02-15T14:12:12","modified_gmt":"2026-02-15T19:12:12","slug":"%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb%e3%81%ae%e3%83%ac%e3%83%93%e3%83%a5%e3%83%bc","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ja\/%e5%b0%82%e9%96%80%e7%9f%a5%e8%ad%98\/%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb%e3%81%ae%e3%83%ac%e3%83%93%e3%83%a5%e3%83%bc\/","title":{"rendered":"\u30ec\u30d3\u30e5\u30fc \u5e02\u5834\u8abf\u67fb"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\"><span class=\"s1\">Reviews Market Research<\/span><\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-f4e7f73d\"><img decoding=\"async\" class=\"gb-image gb-image-f4e7f73d\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Social-media-2.jpg\" alt=\"SIS International Market Research &amp; Strategy\" title=\"Social media (2)\"><\/figure>\n\n\n\n<figure class=\"gb-block-image gb-block-image-dc7b8c00\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-dc7b8c00\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-2-1.jpg\" alt=\"SIS International Market Research &amp; Strategy\" title=\"Strategy consulting 2 (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-2-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-2-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-2-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-2-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-2-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading p3\"><span class=\"s1\">A new trend has arisen with the widespread use of social media for reviews. <\/span><\/h2>\n\n\n\n<p class=\"p3\"><span class=\"s1\">It is now one of the main things that influences the buying decisions of consumers. Online reviews carry potent word-of-mouth power. They can attract or drive away potential customers. These customers are taking to search engines and social networks such as Google and Facebook. They\u2019re also looking at business review websites like TripAdvisor and Yelp. According to industry research:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Almost all consumers use reviews to guide their buying decisions. Most of them say a negative review has convinced them to avoid a business.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Consumers expect brands to respond to reviews. About half of them expect businesses to respond within a week.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading p5\"><span class=\"s1\">Analyzing Social Media Reviews<\/span><\/h2>\n\n\n\n<p class=\"p4\"><span class=\"s1\">Reviews from sites like Yelp are an essential advertising tool for companies. Social media posts are also influential and can help sway buyers. Our company analyzes social media reviews. We first break it into parts: \u201cvery good food,\u201d \u201cgreat service,\u201d or \u201cthe price is right.\u201d We then classify the review parts into topics (food quality, service, price, etc.). After that, we run sentiment analysis on each review part. In that way, we decide whether it\u2019s a negative or a positive comment.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p5\"><span class=\"s1\">Peer-Reviewed Market Research<\/span><\/h2>\n\n\n\n<p class=\"p4\"><span class=\"s1\">Academics regard peer review as the hallmark of scholarly and scientific literature. In a realm of \u201calternative facts\u201d and \u201cfake news,\u201d we need to distinguish proper research. We check reviews for integrity, to establish that they are reliable and printable. We also check for ethics, fairness, usefulness, and timeliness.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p5\"><span class=\"s1\">Data Analysis<\/span><\/h2>\n\n\n\n<p class=\"p4\"><span class=\"s1\">When we do data analysis, we find patterns, anomalies, and correlations. Researchers use it to predict outcomes between large data sets. In short, we dig through data to discover hidden connections and predict trends. Speed and processing power have improved over the last decade. It has allowed us to move past tedious, manual, and time-consuming practices. We have entered the age of easy, quick, and automated data analysis.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p5\"><span class=\"s1\">Review Monitoring<\/span><\/h2>\n\n\n\n<p class=\"p4\"><span class=\"s1\">With the right tools, you can keep track of every hashtag and keyword that\u2019s relevant to your business. For example, you might want to know about brand mentions and mentions of your competitors. You might also want to keep abreast of general <a href=\"https:\/\/www.sisinternational.com\/top-b2b-industry-trends-forecasting-company\/\" title=\"Top B2B Industry Trends Forecasting Company\" data-wpil-monitor-id=\"9124\">trends that apply to your industry<\/a>. Review monitoring helps you to track key social metrics. It also helps you to check things like the social share of voice and brand awareness.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p5\"><span class=\"s1\">Multilingual Review Analysis<\/span><\/h2>\n\n\n\n<p class=\"p4\"><span class=\"s1\">Multilingual <a href=\"https:\/\/www.sisinternational.com\/solutions\/branding-and-customer-research-solutions\/what-is-influencer-marketing\/\" title=\"What is Influencer Marketing? Social Media Marketing?\" data-wpil-monitor-id=\"9121\">social media marketing<\/a> is another means to reach your target audience. You can use it for consumers around the world. Many people judge a company\u2019s reputation by its number of followers and its reviews on social media. <a href=\"https:\/\/www.sisinternational.com\/contact-us\/\" title=\"Contact Us\" data-wpil-monitor-id=\"9119\">SIS International Research<\/a> can analyze your existing social media content in different languages. We can also do social <a href=\"https:\/\/www.sisinternational.com\/expertise\/industries\/entertainment-media-market-research\/\" title=\"Entertainment and Media Market Research\" data-wpil-monitor-id=\"9122\">media performance reviews and marketing<\/a> analyses.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p5\"><span class=\"s1\">Review Consulting<\/span><\/h2>\n\n\n\n<p class=\"p4\"><span class=\"s1\">Review consulting is about turning dissatisfied customers into happy clients. We\u2019ve seen how social media enables companies to engage their audiences. It also allows them to promote their brands, <a href=\"https:\/\/www.sisinternational.com\/b2b-customer-experience-the-ultimate-guide-to-building-loyalty-that-lasts\/\" title=\"B2B Customer Experience: The Ultimate Guide to Building Loyalty That Lasts\" data-wpil-monitor-id=\"9126\">build consumer loyalty<\/a>, and more. Social media allows you to hear the voices of your clients. It also allows them to leave reviews of the products and services that they buy. We help you to understand the metrics behind negative reviews. We also show you how to engage those <a href=\"https:\/\/www.sisinternational.com\/improving-customer-relations\/\" title=\"How to Improve Customer Satisfaction and Delight Dissatisfied Customers\" data-wpil-monitor-id=\"9128\">customers to improve<\/a> their perception of your brand.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p5\"><span class=\"s1\">Sentiment Analysis and Monitoring<\/span><\/h2>\n\n\n\n<p class=\"p4\"><span class=\"s1\">Customers\u2019 emotions don\u2019t have to fall by the wayside. Emotions are the primary consideration in making buying decisions. Enter the domain of Sentiment Analysis. Brands today can render those feelings into actionable business data. Social Sentiment Analysis encourages businesses to seek opportunities for direct engagement with consumers. It lets them take a more proactive approach to social media.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p5\"><span class=\"s1\">Net Promoter Score Research<\/span><\/h2>\n\n\n\n<p class=\"p3\"><span class=\"s1\">Net Promoter Score (NPS) measures customer experience and predicts business growth. We calculate NPS using the answer to a critical question. For example, we might ask, \u201cOn a scale of 1-10, how likely are you to recommend [brand] to a colleague or friend?\u201d We group the respondents as follows:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\"><b>Detractors (<\/b><a href=\"https:\/\/www.sisinternational.com\/solutions\/qualitative-quantitative-research-solutions\/customer-effort-score-market-research\/\" title=\"Customer Effort Score Market Research\" data-wpil-monitor-id=\"9130\">Score 0-6). These unhappy customers<\/a> can harm your brand and hamper growth through contrary word-of-mouth.<\/span><\/li>\n\n\n\n<li><span class=\"s1\"><b>Passives (Score 7 8).<\/b> These satisfied but lukewarm customers are susceptible to competitive offerings.<\/span><\/li>\n\n\n\n<li><span class=\"s1\"><b>Promoters (Score 9 10).<\/b> These customers are loyal enthusiasts who will keep buying. They fuel growth by referring other customers to your brand.<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p4\"><span class=\"s1\">To get the NPS, we subtract the percentage of Detractors from that of Promoters. We use NPS as the primary measure of your customers\u2019 perception of your brand.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p5\"><span class=\"s1\">Video Product Reviews Generation<\/span><\/h2>\n\n\n\n<p class=\"p4\"><span class=\"s1\">Shoppers want product information that they can trust. Now you can give it to them with the generation of video product reviews. You won&#8217;t have to source, curate, host, stream, or even deal with technology. Our certified reviewers are capable and knowledgeable. Their reputations are at stake with every review that they do. Studies show that shoppers trust the opinions of shoppers. Give your visitors what they want and amplify your organic search at the same time.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p5\"><span class=\"s1\">About Review Market Research<\/span><\/h2>\n\n\n\n<p class=\"p3\"><span class=\"s1\">Brands can no longer afford to ignore consumer insights on social media. These platforms have a real-time nature, and the reviews are plentiful. Thus, they are a treasure trove of information. <a href=\"https:\/\/www.sisinternational.com\/easter-passover-and-the-inevitable-chocolate-bunny\/\" title=\"Easter Market Research\" data-wpil-monitor-id=\"9120\">SIS International conducts Qualitative and Quantitative research<\/a> on online reviews. Your brand can gain a lot by analyzing social media reviews. We, as an <a href=\"https:\/\/www.sisinternational.com\/solutions\/fintech-strategy-consulting-research\/independent-financial-advisor-market-research\/\" title=\"Independent Financial Advisor Market Research\" data-wpil-monitor-id=\"6048\">independent market research<\/a> company, use unique methodologies to provide insight. Call us now to schedule a consultation.<\/span><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SIS \u306f\u3001\u4e16\u754c\u3092\u30ea\u30fc\u30c9\u3059\u308b\u5e02\u5834\u8abf\u67fb\u4f1a\u793e\u3067\u3059\u3002Review Market Research \u3067\u3001\u30d3\u30b8\u30cd\u30b9\u4e0a\u306e\u512a\u4f4d\u6027\u306b\u3064\u306a\u304c\u308b\u65b0\u305f\u306a\u6d1e\u5bdf\u3092\u767a\u898b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>","protected":false},"author":1,"featured_media":62542,"parent":14514,"menu_order":67,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-35788","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/35788","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/comments?post=35788"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/35788\/revisions"}],"predecessor-version":[{"id":82692,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/35788\/revisions\/82692"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media\/62542"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media?parent=35788"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}