{"id":34836,"date":"2020-03-22T02:59:35","date_gmt":"2020-03-22T02:59:35","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=34836"},"modified":"2025-09-13T01:18:15","modified_gmt":"2025-09-13T05:18:15","slug":"%e3%83%95%e3%82%a1%e3%82%b9%e3%83%88%e3%82%ab%e3%82%b8%e3%83%a5%e3%82%a2%e3%83%ab%e3%83%ac%e3%82%b9%e3%83%88%e3%83%a9%e3%83%b3%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ja\/%e5%b0%82%e9%96%80%e7%9f%a5%e8%ad%98\/%e3%83%95%e3%82%a1%e3%82%b9%e3%83%88%e3%82%ab%e3%82%b8%e3%83%a5%e3%82%a2%e3%83%ab%e3%83%ac%e3%82%b9%e3%83%88%e3%83%a9%e3%83%b3%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/","title":{"rendered":"\u30d5\u30a1\u30b9\u30c8\u30ab\u30b8\u30e5\u30a2\u30eb\u30ec\u30b9\u30c8\u30e9\u30f3\u5e02\u5834\u8abf\u67fb"},"content":{"rendered":"<h1 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u30d5\u30a1\u30b9\u30c8\u30ab\u30b8\u30e5\u30a2\u30eb\u30ec\u30b9\u30c8\u30e9\u30f3\u5e02\u5834\u8abf\u67fb<\/span><\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-53a93108\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-53a93108\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Franchise-3.jpg\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\" title=\"Franchise (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Franchise-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Franchise-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Franchise-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Franchise-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Franchise-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u30d5\u30a1\u30b9\u30c8\u30ab\u30b8\u30e5\u30a2\u30eb\u30ec\u30b9\u30c8\u30e9\u30f3\u306f\u3069\u306e\u3088\u3046\u306b\u3057\u3066\u30d3\u30b8\u30cd\u30b9\u3092\u62e1\u5927\u3057\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3057\u3087\u3046\u304b?<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u5e02\u5834\u8abf\u67fb\u306f\u30d5\u30a1\u30b9\u30c8\u30ab\u30b8\u30e5\u30a2\u30eb\u30ec\u30b9\u30c8\u30e9\u30f3\u306b\u6b21\u306e\u3088\u3046\u306a\u30e1\u30ea\u30c3\u30c8\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">\u73fe\u5728\u306e\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u8a55\u4fa1\u3059\u308b<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u4e3b\u306a\u5f37\u307f\u3092\u7279\u5b9a\u3059\u308b<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u5f31\u70b9\u3092\u7406\u89e3\u3059\u308b<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u76f4\u63a5\u7684\u304a\u3088\u3073\u9593\u63a5\u7684\u306a\u7af6\u5408\u76f8\u624b\u3092\u8a55\u4fa1\u3059\u308b<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e3%83%96%e3%83%a9%e3%83%b3%e3%83%87%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%a8%e9%a1%a7%e5%ae%a2%e8%aa%bf%e6%9f%bb%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e3%82%ab%e3%82%b9%e3%82%bf%e3%83%9e%e3%83%bc%e3%82%b8%e3%83%a3%e3%83%bc%e3%83%8b%e3%83%bc%e3%83%9e%e3%83%83%e3%83%94%e3%83%b3%e3%82%b0\/\" title=\"\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d4\u30f3\u30b0\"  data-wpil-monitor-id=\"9250\">\u9867\u5ba2\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u30de\u30c3\u30d7\u3059\u308b<\/a>\u00a0<\/span><\/li>\n\n\n\n<li>\u53ce\u76ca\u3068\u53ce\u76ca\u6027\u306e\u5411\u4e0a<\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c9\u306e\u30e2\u30c3\u30c8\u30fc\u3084\u30d6\u30e9\u30f3\u30c9\u306e\u76ee\u7684\u306b\u3064\u3044\u3066\u306e\u6df1\u3044\u6d1e\u5bdf\u3092\u660e\u3089\u304b\u306b\u3059\u308b<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">\u3053\u308c\u306f\u3001\u4f01\u696d\u304c\u5229\u76ca\u3092\u4e0a\u3052\u3001\u53ce\u76ca\u3092\u5897\u3084\u3057\u3001\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u8cb4\u91cd\u306a\u3082\u306e\u3067\u3059\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u9867\u5ba2\u6e80\u8db3\u5ea6\u306e\u69cb\u7bc9<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">When companies aim to boost customer satisfaction, <a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%a4%e3%83%bc%e3%82%b9%e3%82%bf%e3%83%bc%e3%81%ae%e9%81%8e%e8%b6%8a%e7%a5%ad%e3%81%a8%e9%81%bf%e3%81%91%e3%82%89%e3%82%8c%e3%81%aa%e3%81%84%e3%83%81%e3%83%a7%e3%82%b3%e3%83%ac%e3%83%bc%e3%83%88\/\" title=\"\u30a4\u30fc\u30b9\u30bf\u30fc\u5e02\u5834\u8abf\u67fb\"  data-wpil-monitor-id=\"9247\">Market Research companies like SIS<\/a> begin to evaluate current customer satisfaction with the following activities:<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3068\u671f\u5f85\u3092\u7279\u5b9a\u3059\u308b\u00a0<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u3053\u308c\u3089\u306e\u30cb\u30fc\u30ba\u3068\u671f\u5f85\u3092\u512a\u5148\u9806\u4f4d\u3067\u30e9\u30f3\u30af\u4ed8\u3051\u3059\u308b<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Identify motivations to <a href=\"https:\/\/www.sisinternational.com\/ja\/b2b-customer-experience-the-ultimate-guide-to-building-loyalty-that-lasts\/\" title=\"B2B Customer Experience: The Ultimate Guide to Building Loyalty That Lasts\"  data-wpil-monitor-id=\"9253\">customer behavior to build loyalty<\/a><\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3068\u671f\u5f85\u306b\u7167\u3089\u3057\u3066\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u8a55\u4fa1\u3059\u308b<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u73fe\u5728\u306e\u5f37\u307f\u3068\u5f31\u307f\u3092\u8a55\u4fa1\u3059\u308b<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u4e3b\u8981\u306a\u76f4\u63a5\u7af6\u5408\u76f8\u624b\u3092\u7279\u5b9a\u3059\u308b<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u7af6\u5408\u3068\u6bd4\u8f03\u3057\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u512a\u5148\u30b5\u30fc\u30d3\u30b9\u3067\u3069\u306e\u3088\u3046\u306b\u8a55\u4fa1\u3055\u308c\u3066\u3044\u308b\u304b\u3092\u7406\u89e3\u3059\u308b<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c9\u306f\u3069\u306e\u3088\u3046\u306b\u3057\u3066\u6700\u9ad8\u7d1a\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3001\u5148\u982d\u306b\u7acb\u3064\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u304b<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u30a8\u30ea\u30a2\/\u652f\u5e97\u3054\u3068\u306eSWOT\u5206\u6790<\/span><\/li>\n\n\n\n<li>Building new customer touchpoints like <a href=\"https:\/\/www.sisinternational.com\/ja\/%e5%b0%82%e9%96%80%e7%9f%a5%e8%ad%98\/%e7%94%a3%e6%a5%ad\/%e3%82%aa%e3%83%b3%e3%83%a9%e3%82%a4%e3%83%b3%e9%a3%9f%e5%93%81%e9%85%8d%e9%81%94%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" title=\"\u30aa\u30f3\u30e9\u30a4\u30f3\u98df\u54c1\u914d\u9054\u5e02\u5834\u8abf\u67fb\"  data-wpil-monitor-id=\"9265\">online ordering and delivery<\/a><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u7406\u89e3\u3059\u308b<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u9867\u5ba2\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u5b9a\u7fa9\u3059\u308b\u5177\u4f53\u7684\u306a\u76ee\u6a19\u306b\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Identify the <a href=\"https:\/\/www.sisinternational.com\/ja\/%e5%b0%82%e9%96%80%e7%9f%a5%e8%ad%98\/%e7%94%a3%e6%a5%ad\/%e3%83%87%e3%82%b8%e3%82%bf%e3%83%ab%e9%a1%a7%e5%ae%a2%e4%bd%93%e9%a8%93-cx-%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" title=\"\u30c7\u30b8\u30bf\u30eb\u9867\u5ba2\u4f53\u9a13\uff08CX\uff09\u5e02\u5834\u8abf\u67fb\"  data-wpil-monitor-id=\"9257\">customers description of an ideal dining experience<\/a> at a casual eatery to understand what makes such experience optimal<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u5178\u578b\u7684\u306a\u9867\u5ba2\u306e\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u3092\u8aac\u660e\u3059\u308b<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u5178\u578b\u7684\u306a\u975e\u9867\u5ba2\u306b\u3064\u3044\u3066\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u89b3\u70b9\u304b\u3089\u8aac\u660e<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u5fe0\u5b9f\u306a\u9867\u5ba2\u306b\u3088\u308b\u3068\u3001\u6d88\u8cbb\u3092\u597d\u307e\u306a\u3044\u4eba\u3005\u306b\u3068\u3063\u3066\u306e\u969c\u58c1\u306f\u4f55\u304b\u3092\u7279\u5b9a\u3059\u308b<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u30a2\u30a6\u30c8\u30ec\u30c3\u30c8\u3067\u306e\u9867\u5ba2\u4f53\u9a13\u306e\u8aac\u660e<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u8a2a\u554f\u306e\u4e3b\u306a\u76ee\u7684\u306f\u4f55\u3067\u3059\u304b? \u307e\u305f\u3001\u4e3b\u306a\u5f37\u307f\u306f\u4f55\u3067\u3059\u304b?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u6700\u3082\u8a55\u4fa1\u3055\u308c\u3066\u3044\u306a\u3044\u8981\u7d20\u3092\u7279\u5b9a\u3059\u308b\u00a0<\/span><\/li>\n\n\n\n<li>\u30aa\u30f3\u30e9\u30a4\u30f3\u6ce8\u6587\u3084\u914d\u9001\u306a\u3069\u3001\u65b0\u305f\u306a\u53ce\u76ca\u6e90\u3092\u69cb\u7bc9\u3059\u308b\u65b9\u6cd5\u3092\u7406\u89e3\u3059\u308b<\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u98df\u4e8b\u4f53\u9a13\u3067\u6700\u3082\u6ce8\u76ee\u3059\u3079\u304d\u8981\u7d20\u306f\u4f55\u304b\u3092\u7406\u89e3\u3057\u3066\u3044\u307e\u3059\u304b?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u98df\u4e8b\u4f53\u9a13\u306e\u4e2d\u3067\u6700\u3082\u76ee\u7acb\u305f\u306a\u3044\u8981\u7d20\u306f\u4f55\u304b\u3092\u7406\u89e3\u3059\u308b\u00a0<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u98df\u4e8b\u4f53\u9a13\u3092\u3088\u308a\u5feb\u9069\u306b\u3001\u697d\u3057\u304f\u3001\u4fbf\u5229\u306b\u3001\u9762\u767d\u304f\u3001\u601d\u3044\u51fa\u306b\u6b8b\u308b\u3082\u306e\u306b\u3057\u3001\u969b\u7acb\u305f\u305b\u3001\u30ab\u30b8\u30e5\u30a2\u30eb\u306b\u3001\u30d5\u30a9\u30fc\u30de\u30eb\u306b\u3059\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3088\u3044\u304b\u3001\u9867\u5ba2\u304c\u81ea\u5206\u306b\u3068\u3063\u3066\u95a2\u9023\u6027\u304c\u3042\u308b\u3068\u8003\u3048\u308b\u5834\u6240\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3092\u7406\u89e3\u3059\u308b\u5834\u6240\u3001\u9867\u5ba2\u306e\u4fa1\u5024\u89b3\u3092\u7406\u89e3\u3059\u308b\u5834\u6240\u3001\u9867\u5ba2\u306e\u8a00\u8a9e\u3092\u8a71\u3059\u5834\u6240\u3001\u3042\u3089\u3086\u308b\u597d\u307f\u306b\u5bfe\u5fdc\u3059\u308b\u5834\u6240\u3001\u3042\u3089\u3086\u308b\u30bf\u30a4\u30d7\u306e\u4eba\u3005\u306e\u305f\u3081\u306e\u5834\u6240\u306b\u306a\u308b\u304b\u3092\u7406\u89e3\u3057\u307e\u3059\u3002<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Identify how loyal <a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e3%83%96%e3%83%a9%e3%83%b3%e3%83%87%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%a8%e9%a1%a7%e5%ae%a2%e8%aa%bf%e6%9f%bb%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e3%83%96%e3%83%a9%e3%83%b3%e3%83%87%e3%82%a3%e3%83%b3%e3%82%b0%e9%a1%a7%e5%ae%a2%e8%aa%bf%e6%9f%bb\/\" title=\"\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3068\u9867\u5ba2\u8abf\u67fb\"  data-wpil-monitor-id=\"9263\">customers map brands<\/a> on the following elements compared with their next best eatery: parking assistance, welcome and reception, overall mood in the outlet, clientele, d\u00e9cor and furnishing, music, climate, service excellence, friendliness, food variety, food quality, food portion size, food presentation, value for money, a place that understands what matters to their customers, a place that innovates and keep up with the trends<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Identify the personification of the brand and <a href=\"https:\/\/www.sisinternational.com\/ja\/%e5%b0%82%e9%96%80%e7%9f%a5%e8%ad%98\/%e7%94%a3%e6%a5%ad\/%e3%83%ac%e3%82%b9%e3%83%88%e3%83%a9%e3%83%b3%e9%a1%a7%e5%ae%a2%e4%bd%93%e9%a8%93%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" title=\"\u30ec\u30b9\u30c8\u30e9\u30f3\u9867\u5ba2\u4f53\u9a13\u5e02\u5834\u8abf\u67fb\"  data-wpil-monitor-id=\"9260\">customers\u2019 next best restaurant<\/a><\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u9867\u5ba2\u304c\u30d6\u30e9\u30f3\u30c9\u306e\u7279\u5fb4\u3092\u3069\u306e\u3088\u3046\u306b\u5b9a\u7fa9\u3057\u3066\u3044\u308b\u304b\u3092\u7406\u89e3\u3059\u308b<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c9\u306e\u30ad\u30e3\u30e9\u30af\u30bf\u30fc\u304c\u81ea\u5206\u306b\u3068\u3063\u3066\u3044\u304b\u306b\u8eab\u8fd1\u3067\u3042\u308b\u304b\u3092\u7406\u89e3\u3059\u308b<\/span><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>\u30d5\u30a1\u30b9\u30c8\u30ab\u30b8\u30e5\u30a2\u30eb\u30ec\u30b9\u30c8\u30e9\u30f3\u5e02\u5834\u8abf\u67fb\u304b\u3089\u65b0\u305f\u306a\u6d1e\u5bdf\u3092\u767a\u898b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>","protected":false},"author":1,"featured_media":63811,"parent":14514,"menu_order":54,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-34836","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/34836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/comments?post=34836"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/34836\/revisions"}],"predecessor-version":[{"id":81548,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/34836\/revisions\/81548"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media\/63811"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media?parent=34836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}