{"id":31869,"date":"2019-06-10T01:02:05","date_gmt":"2019-06-10T01:02:05","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=31869"},"modified":"2025-09-13T20:33:26","modified_gmt":"2025-09-14T00:33:26","slug":"%e3%83%81%e3%83%a3%e3%82%a4%e3%83%89%e5%88%86%e6%9e%90%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ja\/solutions\/qualitative-quantitative-research-solutions\/chaid-analysis-market-research\/","title":{"rendered":"CHAID\u5206\u6790\u5e02\u5834\u8abf\u67fb"},"content":{"rendered":"

CHAID\u5206\u6790\u5e02\u5834\u8abf\u67fb<\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

CHAID\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u306e\u8a73\u7d30<\/span><\/h2>\n\n\n\n

CHAID (\u30ab\u30a4\u4e8c\u4e57\u81ea\u52d5\u76f8\u4e92\u4f5c\u7528\u691c\u51fa\u5668) \u5206\u6790\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u624b\u6cd5\u3067\u3059\u3002\u30ab\u30c6\u30b4\u30ea\u5fdc\u7b54\u5909\u6570\u9593\u306e\u95a2\u4fc2\u3092\u8b58\u5225\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u307e\u305f\u3001\u4ed6\u306e\u5909\u6570\u306e\u7d44\u307f\u5408\u308f\u305b\u306b\u3082\u4f7f\u7528\u3067\u304d\u307e\u3059\u3002CHAID \u306f\u3001\u30ab\u30c6\u30b4\u30ea\u5909\u6570\u304c\u591a\u6570\u3042\u308b\u30c7\u30fc\u30bf\u5185\u306e\u30d1\u30bf\u30fc\u30f3\u3092\u691c\u51fa\u3057\u307e\u3059\u3002\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u4f5c\u6210\u3057\u3001\u30c7\u30fc\u30bf\u3092\u8996\u899a\u7684\u306b\u8868\u793a\u3057\u307e\u3059\u3002 <\/span><\/p>\n\n\n\n

\u5b9f\u969b\u306b\u306f\u3001CHAID \u5206\u6790\u3092\u5e02\u5834\u8abf\u67fb\u30c4\u30fc\u30eb\u3068\u3057\u3066\u4f7f\u7528\u3057\u307e\u3059\u3002\u3055\u307e\u3056\u307e\u306a\u9867\u5ba2\u30b0\u30eb\u30fc\u30d7\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3057\u307e\u3059\u3002CHAID \u306f\u3001\u9867\u5ba2\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u3069\u306e\u3088\u3046\u306b\u53cd\u5fdc\u3059\u308b\u304b\u3092\u8abf\u3079\u307e\u3059\u3002\u5404\u30b0\u30eb\u30fc\u30d7\u306e\u5c5e\u6027\u306b\u5f93\u3063\u3066\u5206\u6790\u3057\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u884c\u3059\u308b\u3068\u3057\u307e\u3059\u3002\u9867\u5ba2\u306e\u7279\u6027\u3092\u77e5\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u5730\u7406\u7684\u306a\u5834\u6240\u3001\u793e\u4f1a\u7d4c\u6e08\u7684\u30b9\u30c6\u30fc\u30bf\u30b9\u3001\u6027\u5225\u306a\u3069\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u7279\u6027\u306f\u3001\u5fdc\u7b54\u7387\u306b\u6700\u3082\u5f71\u97ff\u3057\u307e\u3059\u3002CHAID \u5206\u6790\u3067\u306f\u3001\u9078\u629e\u3057\u305f\u5909\u6570\u306b\u6cbf\u3063\u3066\u30c7\u30fc\u30bf \u30bb\u30c3\u30c8\u3092\u5206\u5272\u3059\u308b\u30c4\u30ea\u30fc\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u7279\u6027\u304c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3078\u306e\u5fdc\u7b54\u306e\u78ba\u7387\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u3092\u793a\u3057\u307e\u3059\u3002<\/span><\/p>\n\n\n\n

\u5e02\u5834\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u624b\u6cd5\u3068\u3057\u3066\u306eCHAID<\/span><\/h2>\n\n\n\n

CHAID \u5206\u6790\u306e\u5229\u70b9\u306e 1 \u3064\u306f\u3001\u65b9\u7a0b\u5f0f\u304c\u542b\u307e\u308c\u3066\u3044\u306a\u3044\u3053\u3068\u3067\u3059\u3002\u4ee3\u308f\u308a\u306b\u3001\u8996\u899a\u7684\u3067\u3042\u308b\u305f\u3081\u3001\u7406\u89e3\u304c\u5bb9\u6613\u3067\u3059\u3002\u5206\u6790\u5bfe\u8c61\u306e\u5e02\u5834\u3092\u308f\u304b\u308a\u3084\u3059\u3044\u8996\u899a\u7684\u8868\u73fe\u3067\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u4e0a\u306e\u753b\u50cf\u3067\u306f\u3001\u4e0b\u90e8\u306e\u30ce\u30fc\u30c9\u304c\u5e02\u5834\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3092\u8868\u3057\u3066\u3044\u307e\u3059\u3002\u5404\u30ab\u30c6\u30b4\u30ea\u306e\u30b5\u30a4\u30ba\u307e\u305f\u306f\u5fdc\u7b54\u6027\u306b\u57fa\u3065\u3044\u3066\u5e02\u5834\u3092\u5206\u5272\u3057\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u306b\u3088\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30ea\u30bd\u30fc\u30b9\u3092\u512a\u5148\u9806\u4f4d\u306b\u5f93\u3063\u3066\u7c21\u5358\u306b\u30e9\u30f3\u30af\u4ed8\u3051\u3067\u304d\u307e\u3059\u3002\u7279\u5b9a\u306e\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u306b\u5f93\u3063\u3066\u30ce\u30fc\u30c9\u306e\u5fdc\u7b54\u7387\u3092\u5206\u6790\u3067\u304d\u307e\u3059\u3002\u6b21\u306b\u3001\u30b5\u30a4\u30ba\u306b\u5f93\u3063\u3066\u5206\u6790\u3057\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306b\u3057\u3066\u3001\u3069\u3053\u306b\u3055\u3089\u306b\u591a\u304f\u306e\u30ea\u30bd\u30fc\u30b9\u3092\u5272\u308a\u5f53\u3066\u308b\u5fc5\u8981\u304c\u3042\u308b\u304b\u3092\u5224\u65ad\u3067\u304d\u307e\u3059\u3002\u5fdc\u7b54\u7387\u306e\u9ad8\u3044\u30bb\u30b0\u30e1\u30f3\u30c8\u306f\u3001\u7c21\u5358\u306b\u9054\u6210\u3067\u304d\u308b\u6210\u679c\u3092\u8868\u3057\u3066\u3044\u307e\u3059\u3002\u5fdc\u7b54\u7387\u306f\u9ad8\u304f\u306a\u308a\u307e\u3059\u304c\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b4\u529b\u306f\u3042\u307e\u308a\u5fc5\u8981\u3042\u308a\u307e\u305b\u3093\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u5e73\u5747\u3088\u308a\u3082\u5fdc\u7b54\u7387\u304c\u4f4e\u3044\u30bb\u30b0\u30e1\u30f3\u30c8\u3092\u907f\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3059\u308b\u306b\u306f\u3088\u308a\u591a\u304f\u306e\u30ea\u30bd\u30fc\u30b9\u304c\u5fc5\u8981\u306b\u306a\u308a\u3001\u5f97\u3089\u308c\u308b\u898b\u8fd4\u308a\u306f\u5c11\u306a\u304f\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n

CHAID \u5206\u6790\u306f\u3001\u5206\u6790\u7814\u7a76\u306e\u305f\u3081\u306b\u72ec\u7acb\u5909\u6570\u9593\u306e\u95a2\u4fc2\u3092\u6c7a\u5b9a\u3057\u307e\u3059\u3002\u4f01\u696d\u306f\u3053\u308c\u3092\u4e88\u6e2c\u30c4\u30fc\u30eb\u3068\u3057\u3066\u3082\u4f7f\u7528\u3057\u307e\u3059\u3002CHAID \u5206\u6790\u3092\u4f7f\u7528\u3059\u308b\u3068\u3001\u5f93\u5c5e\u5909\u6570\u9593\u306e\u91cd\u8981\u306a\u95a2\u4fc2\u3092\u660e\u3089\u304b\u306b\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u306f\u3001\u4ee5\u524d\u306e\u8cfc\u5165\u3001\u983b\u5ea6\u3001\u6700\u65b0\u6027\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3001\u4fa1\u683c\u3001\u88fd\u54c1\u306a\u3069\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u5909\u6570\u306f\u3001\u30e1\u30fc\u30eb\u52e7\u8a98\u306a\u3069\u306e\u5e02\u5834\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3078\u306e\u53cd\u5fdc\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002CHAID \u56de\u5e30\u30c4\u30ea\u30fc\u3092\u4f7f\u7528\u3059\u308b\u3068\u3001\u3053\u308c\u3089\u306e\u53cd\u5fdc\u3092\u7c21\u5358\u306b\u4e88\u6e2c\u3067\u304d\u307e\u3059\u3002 <\/span><\/p>\n\n\n\n

\u5b9a\u91cf\u8abf\u67fb<\/span><\/h2>\n\n\n\n

You can also use the CHAID analysis to do a quantitative analysis. You use it by testing for association between two variables. You apply Chi-Square tests when building the CHAID tree. In this way, you determine the statistical significance of predictors of response rates. For instance, you can use Bonferroni corrections to account for false positives.  Market research using CHAID can thus use regression analysis for data mining. You can also use it for statistical modeling and analysis.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

CHAID \u5206\u6790\u304c\u3001\u5e02\u5834\u3092\u3088\u308a\u9069\u5207\u306b\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u3001\u53ce\u76ca\u6027\u3092\u9ad8\u3081\u3001\u52b9\u7387\u6027\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u3069\u306e\u3088\u3046\u306b\u5f79\u7acb\u3064\u304b\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>","protected":false},"author":1,"featured_media":62388,"parent":14660,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-31869","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/31869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/comments?post=31869"}],"version-history":[{"count":2,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/31869\/revisions"}],"predecessor-version":[{"id":68316,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/31869\/revisions\/68316"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/14660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media\/62388"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media?parent=31869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}