{"id":31802,"date":"2019-06-09T19:57:51","date_gmt":"2019-06-09T19:57:51","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=31802"},"modified":"2025-09-13T21:40:10","modified_gmt":"2025-09-14T01:40:10","slug":"%e3%82%b9%e3%83%88%e3%83%bc%e3%83%aa%e3%83%bc%e3%83%86%e3%83%aa%e3%83%b3%e3%82%b0%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ja\/solutions\/branding-and-customer-research-solutions\/story-telling-market-research\/","title":{"rendered":"\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u5e02\u5834\u8abf\u67fb"},"content":{"rendered":"

\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u5e02\u5834\u8abf\u67fb<\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

\u4eba\u985e\u306f\u4f55\u5343\u5e74\u3082\u306e\u9593\u3001\u4e92\u3044\u306b\u7269\u8a9e\u3092\u8a9e\u308a\u5408\u3063\u3066\u304d\u307e\u3057\u305f\u3002  <\/span><\/h2>\n\n\n\n

Story Telling is an important part of history and the human experience.  In ancient times, humans communicated important information through stories around campfires.  Today, c<\/span>\u4f01\u696d\u306f\u81ea\u793e\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u95a2\u3059\u308b\u60c5\u5831\u3092\u5171\u6709\u3059\u308b\u65b0\u3057\u3044\u65b9\u6cd5\u3092\u9078\u629e\u3057\u3064\u3064\u3042\u308a\u307e\u3059\u3002\u4f01\u696d\u306f\u3001\u5229\u7528\u53ef\u80fd\u306a\u9867\u5ba2\u306b\u30ea\u30fc\u30c1\u3059\u308b\u305f\u3081\u306e\u9769\u65b0\u7684\u306a\u65b9\u6cd5\u3092\u5fc5\u8981\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u5fe0\u8aa0\u5fc3\u3092\u80b2\u307f\u3001\u3088\u308a\u591a\u304f\u306e\u9867\u5ba2\u3092\u5f15\u304d\u4ed8\u3051\u308b\u305f\u3081\u306b\u3001\u4f01\u696d\u306f\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u306b\u983c\u3063\u3066\u3044\u307e\u3059\u3002 <\/span><\/p>\n\n\n\n

\u3042\u306a\u305f\u306e\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u4f1d\u3048\u308b\u3053\u3068\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u3092\u78ba\u7acb\u3059\u308b\u4e0a\u3067\u4e0d\u53ef\u6b20\u306a\u8981\u7d20\u3067\u3059\u3002\u305d\u308c\u306f\u3001\u4eba\u3005\u304c\u3042\u306a\u305f\u3092\u3069\u3046\u898b\u308b\u304b\u3092\u6c7a\u5b9a\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u9867\u5ba2\u304c\u3042\u306a\u305f\u3084\u3042\u306a\u305f\u306e\u30d3\u30b8\u30cd\u30b9\u3068\u306e\u95a2\u4fc2\u3092\u7bc9\u304d\u59cb\u3081\u308b\u3053\u3068\u3082\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002\u305d\u308c\u3092\u3046\u307e\u304f\u884c\u3048\u3070\u3001\u7d20\u6674\u3089\u3057\u3044\u672a\u6765\u3092\u6301\u3064\u7e41\u6804\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u3092\u7bc9\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3042\u306a\u305f\u306e\u6d3b\u52d5\u3001\u3042\u306a\u305f\u306e\u7406\u60f3\u3001\u3042\u306a\u305f\u304c\u4f1d\u3048\u308b\u30b9\u30c8\u30fc\u30ea\u30fc\u304c\u6c17\u306b\u5165\u3063\u305f\u3089\u3001\u4eba\u3005\u306f\u3042\u306a\u305f\u304b\u3089\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n\n\n\n

\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u89b3\u70b9\u304b\u3089\u63a2\u6c42\u3067\u304d\u308b\u5e83\u5927\u306a\u9818\u57df\u3067\u3059\u3002\u30b9\u30c8\u30fc\u30ea\u30fc\u3084\u4f53\u9a13\u3092\u7279\u5b9a\u306e\u8074\u8846\u3068\u5171\u6709\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30b9\u30c8\u30fc\u30ea\u30fc\u306b\u306f\u76ee\u7684\u610f\u8b58\u304c\u5fc5\u8981\u3067\u3059\u3002\u91cd\u8981\u306a\u7591\u554f\u304c\u751f\u3058\u307e\u3059\u3002\u4f1d\u3048\u308b\u30b9\u30c8\u30fc\u30ea\u30fc\u306e\u7a2e\u985e\u3092\u3069\u3046\u3084\u3063\u3066\u77e5\u308b\u304b\uff1f\u3053\u306e\u7591\u554f\u306b\u7b54\u3048\u308b\u306b\u306f\u3001\u8ad6\u7406\u7684\u306b\u4f01\u696d\u304c\u5b9a\u6027\u7684\u8abf\u67fb\u3068\u5b9a\u91cf\u7684\u8abf\u67fb\u306e\u4e21\u65b9\u3092\u5b9f\u65bd\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u3046\u3059\u308b\u3053\u3068\u3067\u3001\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u306e\u67f1\u305d\u306e\u3082\u306e\u3092\u6539\u5584\u3067\u304d\u307e\u3059\u3002 <\/span><\/p>\n\n\n\n

\u5e02\u5834\u8abf\u67fb\u306f\u9069\u5207\u306a\u30ad\u30e3\u30e9\u30af\u30bf\u30fc\u3092\u8003\u6848\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059<\/span><\/h2>\n\n\n\n

Companies sometimes recycle stories, and at times the method is over-used. Creating the perfect characters for the roles can also be tricky. Thus, market research comes in handy to form the base for character creation.  For example, the lead actor and antagonist are unlikely to make similar decisions. Qualitative Research equips the storytellers with the right data to form unique characters. It also helps them to develop roles for these characters. As a consequence, your storytelling will spur the reasoning of the customers.<\/span><\/p>\n\n\n\n

\u5e02\u5834\u8abf\u67fb\u306f\u672c\u7269\u306e\u30b9\u30c8\u30fc\u30ea\u30fc\u5c55\u958b\u306b\u5f79\u7acb\u3061\u307e\u3059<\/span><\/h2>\n\n\n\n

\u9867\u5ba2\u3084\u8996\u8074\u8005\u304b\u3089\u306e\u5426\u5b9a\u7684\u306a\u30ec\u30d3\u30e5\u30fc\u304c\u7d9a\u3044\u305f\u305f\u3081\u306b\u30b9\u30c8\u30fc\u30ea\u30fc\u304c\u5d29\u58ca\u3057\u305f\u3068\u3044\u3046\u8a71\u306f\u805e\u3044\u305f\u3053\u3068\u304c\u3042\u308b\u3067\u3057\u3087\u3046\u3002\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u69cb\u6210\u3059\u308b\u811a\u672c\u306f\u72ec\u5275\u7684\u3067\u3001\u6d41\u308c\u304c\u3042\u308b\u3082\u306e\u3067\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u5e02\u5834\u8abf\u67fb\u306f\u3001\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30e9\u30fc\u304c\u7e70\u308a\u8fd4\u3057\u3070\u304b\u308a\u3067\u9000\u5c48\u3067\u3064\u307e\u3089\u306a\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u3092\u9632\u304e\u307e\u3059\u3002\u5e02\u5834\u8abf\u67fb\u306f\u3001\u58ee\u5927\u306a\u30b9\u30c8\u30fc\u30ea\u30fc\u5c55\u958b\u3092\u5c55\u958b\u3067\u304d\u308b\u591a\u69d8\u306a\u7d20\u6750\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u8abf\u67fb\u304b\u3089\u751f\u307e\u308c\u305f\u30b9\u30c8\u30fc\u30ea\u30fc\u306f\u3001\u8996\u8074\u8005\u306e\u6ce8\u76ee\u3092\u96c6\u3081\u307e\u3059\u3002\u307e\u305f\u3001\u7279\u5b9a\u306e\u88fd\u54c1\u3084\u30a2\u30a4\u30c7\u30a2\u306b\u5bfe\u3059\u308b\u8996\u8074\u8005\u306e\u898b\u65b9\u306b\u6c38\u7d9a\u7684\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002<\/span><\/p>\n\n\n\n

\u5e02\u5834\u8abf\u67fb\u306f\u30a4\u30e9\u30b9\u30c8\u3084\u6bd4\u55a9\u3092\u751f\u307f\u51fa\u3059<\/span><\/h2>\n\n\n\n

\u6642\u306b\u306f\u3001\u7269\u8a9e\u306e\u7406\u89e3\u3057\u306b\u304f\u3044\u90e8\u5206\u306b\u76ee\u7684\u3092\u307e\u3068\u3081\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7d20\u65e9\u304f\u628a\u63e1\u3067\u304d\u308b\u3088\u3046\u306b\u9069\u5207\u306a\u6bd4\u55a9\u3092\u9078\u3076\u3053\u3068\u306f\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u5b9a\u91cf\u8abf\u67fb\u306b\u3088\u308a\u3001\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30e9\u30fc\u306f\u3088\u308a\u512a\u308c\u305f\u6bd4\u55a9\u3092\u601d\u3044\u3064\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u30bf\u30a4\u30d7\u306e\u8abf\u67fb\u3067\u306f\u3001\u5927\u91cf\u306e\u60c5\u5831\u3092\u8981\u7d04\u3057\u3066\u8981\u70b9\u3092\u7406\u89e3\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u6d88\u8cbb\u8005\u306e\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u3001\u5229\u5bb3\u95a2\u4fc2\u8005\u306e\u652f\u6301\u3092\u7372\u5f97\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/span><\/p>\n\n\n\n

\u5e02\u5834\u8abf\u67fb\u306f\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30e9\u30fc\u304c\u8ee2\u63db\u70b9\u3084\u30af\u30e9\u30a4\u30de\u30c3\u30af\u30b9\u3092\u5f62\u6210\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059<\/span><\/h2>\n\n\n\n

\u30bf\u30fc\u30cb\u30f3\u30b0\u30dd\u30a4\u30f3\u30c8\u3068\u30af\u30e9\u30a4\u30de\u30c3\u30af\u30b9\u306f\u5bc6\u63a5\u306b\u95a2\u4fc2\u3057\u3066\u3044\u307e\u3059\u3002\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30e9\u30fc\u306b\u306f\u3001\u9593\u9055\u3063\u305f\u6c7a\u5b9a\u304b\u3089\u826f\u3044\u6c7a\u5b9a\u3078\u306e\u9b45\u529b\u7684\u306a\u30bf\u30fc\u30cb\u30f3\u30b0\u30dd\u30a4\u30f3\u30c8\u304c\u5fc5\u8981\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5e02\u5834\u3067\u7279\u5b9a\u306e\u88fd\u54c1\u306b\u5bfe\u3059\u308b\u80af\u5b9a\u7684\u306a\u53cd\u5fdc\u3092\u5f15\u304d\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u5e02\u5834\u8abf\u67fb\u306f\u3001\u30bf\u30fc\u30cb\u30f3\u30b0\u30dd\u30a4\u30f3\u30c8\u306e\u5065\u5168\u306a\u57fa\u76e4\u3068\u6839\u62e0\u3092\u5f62\u6210\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u307e\u305f\u3001\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30e9\u30fc\u304c\u30bf\u30fc\u30cb\u30f3\u30b0\u30dd\u30a4\u30f3\u30c8\u3092\u80af\u5b9a\u7684\u306b\u63cf\u5199\u3059\u308b\u306e\u306b\u3082\u5f79\u7acb\u3061\u307e\u3059\u3002\u30bf\u30fc\u30cb\u30f3\u30b0\u30dd\u30a4\u30f3\u30c8\u306f\u30af\u30e9\u30a4\u30de\u30c3\u30af\u30b9\u306b\u307e\u3067\u5f71\u97ff\u3092\u53ca\u307c\u3057\u307e\u3059\u3002\u6700\u7d42\u7684\u306b\u3001\u3053\u306e\u30af\u30e9\u30a4\u30de\u30c3\u30af\u30b9\u306f\u88fd\u54c1\u306b\u5bfe\u3059\u308b\u7406\u89e3\u3068\u300c\u5fe0\u8aa0\u306e\u8a93\u3044\u300d\u3092\u56fa\u3081\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u9ad8\u3044\u76ee\u6a19\u3092\u9054\u6210\u3057\u305f\u3044\u5834\u5408\u3001\u5e02\u5834\u8abf\u67fb\u306f\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/span><\/p>\n\n\n\n

\u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u5e02\u5834\u8abf\u67fb\u306b\u3064\u3044\u3066<\/span><\/h2>\n\n\n\n

Storytelling is the new mode of customer attraction. It leads to conviction towards a specific business product. It would help if you did proper and thorough market research so that the story is a success. It also has to meet its intended purpose, which is to help build your brand. In essence, market research is the backbone of any impactful storytelling.  We conduct:<\/span><\/p>\n\n\n\n

    \n
  • \u30b9\u30c8\u30fc\u30ea\u30fc\u30dc\u30fc\u30c9<\/li>\n\n\n\n
  • \u5bb6\u5ead\u3001\u30d3\u30c7\u30aa\u3001\u30b9\u30c8\u30ea\u30fc\u30c8\u306e\u6c11\u65cf\u8a8c<\/li>\n\n\n\n
  • \u57f7\u7b46\u3001\u30d3\u30c7\u30aa\u5236\u4f5c\u3001\u7de8\u96c6<\/li>\n\n\n\n
  • \u30d6\u30e9\u30f3\u30c9\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7<\/li>\n\n\n\n
  • \u30d5\u30a9\u30fc\u30ab\u30b9\u30fb\u30b0\u30eb\u30fc\u30d7<\/li>\n\n\n\n
  • \u5171\u5275<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"

    \u30b9\u30c8\u30fc\u30ea\u30fc\u30c6\u30ea\u30f3\u30b0\u5e02\u5834\u8abf\u67fb\u304c\u3069\u306e\u3088\u3046\u306b\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u308b\u304b\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>","protected":false},"author":1,"featured_media":62677,"parent":14650,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-31802","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/31802","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/comments?post=31802"}],"version-history":[{"count":2,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/31802\/revisions"}],"predecessor-version":[{"id":68357,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/31802\/revisions\/68357"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/14650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media\/62677"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media?parent=31802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}