{"id":31502,"date":"2019-04-20T22:08:37","date_gmt":"2019-04-20T22:08:37","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=31502"},"modified":"2025-10-19T01:15:01","modified_gmt":"2025-10-19T05:15:01","slug":"%e3%83%95%e3%82%a1%e3%83%83%e3%82%b7%e3%83%a7%e3%83%b3%e3%83%86%e3%82%af%e3%83%8e%e3%83%ad%e3%82%b8%e3%83%bc%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ja\/expertise\/industries\/fashion-technology-market-research\/","title":{"rendered":"\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u5e02\u5834\u8abf\u67fb"},"content":{"rendered":"<h1 class=\"wp-block-heading\"><span style=\"font-weight: 400;\"><strong>\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u5e02\u5834\u8abf\u67fb<\/strong><\/span><\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-95a1cee2\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-95a1cee2\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Menswear-apparel-fashion-1.jpg\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\" title=\"Menswear apparel fashion (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Menswear-apparel-fashion-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Menswear-apparel-fashion-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Menswear-apparel-fashion-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Menswear-apparel-fashion-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Menswear-apparel-fashion-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306f\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u306e\u672a\u6765<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Fashion tech is a blend of technology with trend, and fashion. This merger has created faster and more innovative ways to shop. It also allows more people to experience the fashion industry. The tech side of the equation brings fashion to consumers in several ways. For example, retailers can use apps and software to deliver their products. <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306f\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u696d\u754c\u3092\u4e00\u5909\u3055\u305b\u307e\u3057\u305f\u3002\u73fe\u5728\u3001\u591a\u304f\u306e\u6d88\u8cbb\u8005\u304c\u6700\u65b0\u306e\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u3092\u8cfc\u5165\u3059\u308b\u305f\u3081\u306b\u96fb\u5b50\u5546\u53d6\u5f15\u3092\u5229\u7528\u3057\u3066\u304a\u308a\u3001\u30d6\u30ed\u30ac\u30fc\u304b\u3089\u306e\u63d0\u6848\u3082\u53c2\u8003\u306b\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30d6\u30ed\u30ac\u30fc\u306f\u4eca\u3084\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3067\u3042\u308a\u3001\u30cb\u30e5\u30fc\u30e8\u30fc\u30af \u30d5\u30a1\u30c3\u30b7\u30e7\u30f3 \u30a6\u30a3\u30fc\u30af\u306a\u3069\u306e\u4e3b\u8981\u30a4\u30d9\u30f3\u30c8\u3067\u306f\u6700\u524d\u5217\u306b\u5ea7\u3063\u3066\u3044\u307e\u3059\u3002\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306f\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u306e\u4e16\u754c\u3092\u958b\u304d\u3001\u4e16\u754c\u4e2d\u306e\u6d88\u8cbb\u8005\u304c\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u305f\u3002<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Fashion tech market research is essential for companies desiring to enter this space. We offer app development and market research for fashion subscription and other services.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u304c\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u4f01\u696d\u306e\u7e41\u6804\u3092\u5f8c\u62bc\u3057<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Rent the Runway \u306f\u3001\u6210\u529f\u3057\u305f\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3 \u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u4f01\u696d\u306e\u4e00\u4f8b\u3067\u3059\u3002\u540c\u793e\u3067\u306f\u3001\u9867\u5ba2\u304c\u6708\u984d\u6599\u91d1\u3067\u30cf\u30a4\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u306e\u30a2\u30a4\u30c6\u30e0\u3092\u30ec\u30f3\u30bf\u30eb\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u3066\u3044\u307e\u3059\u3002\u6d88\u8cbb\u8005\u306f\u4f55\u5341\u4e07\u3082\u306e\u30aa\u30d7\u30b7\u30e7\u30f3\u304b\u3089\u9078\u629e\u3067\u304d\u307e\u3059\u3002\u7121\u5236\u9650\u30aa\u30d7\u30b7\u30e7\u30f3\u3067\u306f\u3001\u6d88\u8cbb\u8005\u306f\u8fd4\u5374\u65e5\u3092\u6c7a\u3081\u305a\u306b\u3001\u5fc5\u8981\u306a\u6570\u306e\u30a2\u30a4\u30c6\u30e0\u3092\u30ec\u30f3\u30bf\u30eb\u3067\u304d\u307e\u3059\u3002Rent to Runway \u3067\u306f\u3001\u9001\u6599\u3068\u4fdd\u967a\u304c\u7121\u6599\u3067\u3042\u308a\u3001\u30a2\u30a4\u30c6\u30e0\u306e\u30c9\u30e9\u30a4 \u30af\u30ea\u30fc\u30cb\u30f3\u30b0\u3082\u884c\u3063\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Another example is GPShopper. This company caters to retailers, helping them manage their apps. They do the heavy lifting by integrating apps with e-commerce systems. Their apps are also compatible with several payment platforms and loyalty programs. GPShopper offers real-time analytics so fashion retailers can measure customer engagement. Their apps work for both Android and iOS. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u306e\u672a\u6765<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u4eca\u3067\u306f\u30ed\u30dc\u30c3\u30c8\u304c\u88c1\u65ad\u3084\u7e2b\u88fd\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002\u696d\u754c\u3067\u306f AI \u8a08\u7b97\u3092\u5229\u7528\u3057\u3066\u30b9\u30bf\u30a4\u30eb \u30d1\u30bf\u30fc\u30f3\u3092\u4e88\u6e2c\u3057\u3066\u3044\u307e\u3059\u3002\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u304c\u30c7\u30b6\u30a4\u30f3 \u30d7\u30ed\u30bb\u30b9\u306e\u3042\u3089\u3086\u308b\u90e8\u5206\u3092\u5b9a\u7fa9\u3057\u3064\u3064\u3042\u308a\u307e\u3059\u3002 <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u6d88\u8cbb\u8005\u306f\u30e2\u30d0\u30a4\u30eb\u96fb\u5b50\u5546\u53d6\u5f15\u3092\u901a\u3058\u3066\u65b0\u3057\u3044\u30bf\u30a4\u30d7\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002\u643a\u5e2f\u96fb\u8a71\u3092\u88c5\u5099\u3059\u308b\u3053\u3068\u3067\u3001\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u652f\u6255\u3044\u30aa\u30d7\u30b7\u30e7\u30f3\u304c\u5229\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u5c0f\u58f2\u696d\u8005\u306f\u3001Apple Pay \u3084 Android Pay \u306a\u3069\u306e\u512a\u308c\u305f\u30a6\u30a9\u30ec\u30c3\u30c8\u306e\u4ee3\u66ff\u624b\u6bb5\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u300220 \u6b73\u304b\u3089 30 \u6b73\u306e\u6d88\u8cbb\u8005\u306e 3 \u4eba\u306b 2 \u4eba\u306f\u3001\u5b9f\u5e97\u8217\u306b\u884c\u304f\u3088\u308a\u3082\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u8cb7\u3044\u7269\u3092\u597d\u307f\u307e\u3059\u3002 <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u30d0\u30fc\u30c1\u30e3\u30eb\u30ea\u30a2\u30ea\u30c6\u30a3\u306f\u3001\u5c0f\u58f2\u696d\u306e\u7269\u7406\u7684\u306a\u4e16\u754c\u3068\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u4e16\u754c\u3092\u7d71\u5408\u3057\u3066\u3044\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u8a66\u7740\u30a2\u30d0\u30bf\u30fc\u306f\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u696d\u754c\u3067\u5927\u30d2\u30c3\u30c8\u306b\u306a\u308a\u3064\u3064\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u4e00\u4f8b\u304c\u3001DressingRoom \u30a2\u30d7\u30ea\u3067\u3059\u3002\u3053\u306e\u30a2\u30d7\u30ea\u3092\u4f7f\u7528\u3059\u308b\u3068\u3001\u6d88\u8cbb\u8005\u306f\u670d\u3092\u8a66\u7740\u3057\u3001\u8cfc\u5165\u524d\u306b\u3074\u3063\u305f\u308a\u5408\u3046\u3088\u3046\u306b\u8abf\u6574\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fashion companies are increasingly investing in Omnichannel strategies, algorithms, data science, inventory management systems, and web usability.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u30e1\u30ea\u30c3\u30c8<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Fashion tech has made the \u201cSee Now, Buy Now\u201d campaign possible. Major brands use this campaign to allow consumers to buy pieces straight off the catwalk. Another benefit of fashion tech is the afore-mentioned virtual try-on of clothing. Some Rebecca Minkoff stores feature dressing rooms with touch-screen mirrors. Consumers can use these mirrors to view how different pieces will look on their bodies.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30c6\u30c3\u30af\u5e02\u5834\u8abf\u67fb\u306b\u3064\u3044\u3066&nbsp;<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30c6\u30c3\u30af\u5e02\u5834\u8abf\u67fb\u306b\u3088\u308a\u3001\u5927\u624b\u4f01\u696d\u306f\u81ea\u793e\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u6539\u826f\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u6d88\u8cbb\u8005\u306b\u6700\u9ad8\u306e\u4f53\u9a13\u3092\u63d0\u4f9b\u3057\u306a\u304c\u3089\u3001\u53ce\u76ca\u6027\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002&nbsp; <\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">SIS International Market Research \u306f\u3001\u696d\u754c\u3092\u5206\u6790\u3059\u308b\u305f\u3081\u306b 3 \u3064\u306e\u4e3b\u306a\u65b9\u6cd5\u3092\u4f7f\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u6570\u5024\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u5b9a\u91cf\u8abf\u67fb\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u30c7\u30fc\u30bf\u3092\u7d71\u8a08\u5206\u6790\u306b\u4f7f\u7528\u3057\u3066\u3001\u30c7\u30fc\u30bf\u306e\u50be\u5411\u3092\u628a\u63e1\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u3001\u30aa\u30f3\u30e9\u30a4\u30f3 \u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3001\u6c11\u65cf\u8a8c\u5b66\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0 \u30a2\u30ed\u30f3\u30b0\u306a\u3069\u306e\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3057\u305f\u5b9a\u6027\u8abf\u67fb\u3082\u884c\u3063\u3066\u3044\u307e\u3059\u3002\u5b9a\u6027\u7684\u306a\u65b9\u6cd5\u3092\u4f7f\u7528\u3057\u3066\u3001\u9867\u5ba2\u304c\u7279\u5b9a\u306e\u65b9\u6cd5\u3067\u884c\u52d5\u307e\u305f\u306f\u8cfc\u5165\u3057\u305f\u7406\u7531\u3092\u5224\u65ad\u3057\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">We also conduct Strategic Market Research for the fashion tech industry. This type of research plays a vital role in analyzing the environment. We also use it to define the market and plan strategies. It gives companies insights on positioning and segmentation. It helps them maintain product\/service quality and plan new product development.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3 \u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u5e02\u5834\u8abf\u67fb\u3067\u53ce\u76ca\u6027\u3092\u9ad8\u3081\u308b\u65b0\u3057\u3044\u65b9\u6cd5\u3092\u898b\u3064\u3051\u307e\u3057\u3087\u3046\u3002<\/p>","protected":false},"author":1,"featured_media":63944,"parent":15069,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-31502","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/31502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/comments?post=31502"}],"version-history":[{"count":3,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/31502\/revisions"}],"predecessor-version":[{"id":71524,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/31502\/revisions\/71524"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/15069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media\/63944"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media?parent=31502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}