{"id":31502,"date":"2019-04-20T22:08:37","date_gmt":"2019-04-20T22:08:37","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=31502"},"modified":"2026-01-26T18:35:24","modified_gmt":"2026-01-26T23:35:24","slug":"%e3%83%95%e3%82%a1%e3%83%83%e3%82%b7%e3%83%a7%e3%83%b3%e3%83%86%e3%82%af%e3%83%8e%e3%83%ad%e3%82%b8%e3%83%bc%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ja\/%e5%b0%82%e9%96%80%e7%9f%a5%e8%ad%98\/%e3%83%95%e3%82%a1%e3%83%83%e3%82%b7%e3%83%a7%e3%83%b3%e3%83%86%e3%82%af%e3%83%8e%e3%83%ad%e3%82%b8%e3%83%bc%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/","title":{"rendered":"\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u5e02\u5834\u8abf\u67fb"},"content":{"rendered":"

\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u5e02\u5834\u8abf\u67fb<\/strong><\/span><\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n
\n\n\n\n

\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306f\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u306e\u672a\u6765<\/span><\/h2>\n\n\n\n

Fashion tech is a blend of technology with trend, and fashion. This merger has created faster and more innovative ways to shop. It also allows more people to experience the fashion industry. The tech side of the equation brings fashion to consumers in several ways<\/a>. For example, retailers can use apps and software to deliver their products. <\/span><\/p>\n\n\n\n

Technology has transformed the fashion industry<\/a>. Many consumers now use e-commerce to buy the latest fashions, and they also take suggestions from bloggers. These bloggers are now influencers, and they sit in the front row at major events like New York Fashion Week. Tech has opened the world of fashion, making it accessible to consumers all over the world.<\/span><\/p>\n\n\n\n

Fashion tech market research<\/a> is essential for companies desiring to enter this space. We offer app development and market research for fashion<\/a> subscription and other services.<\/span><\/p>\n\n\n\n

\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u304c\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u4f01\u696d\u306e\u7e41\u6804\u3092\u5f8c\u62bc\u3057<\/span><\/h2>\n\n\n\n

Rent the Runway \u306f\u3001\u6210\u529f\u3057\u305f\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3 \u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u4f01\u696d\u306e\u4e00\u4f8b\u3067\u3059\u3002\u540c\u793e\u3067\u306f\u3001\u9867\u5ba2\u304c\u6708\u984d\u6599\u91d1\u3067\u30cf\u30a4\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u306e\u30a2\u30a4\u30c6\u30e0\u3092\u30ec\u30f3\u30bf\u30eb\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u3066\u3044\u307e\u3059\u3002\u6d88\u8cbb\u8005\u306f\u4f55\u5341\u4e07\u3082\u306e\u30aa\u30d7\u30b7\u30e7\u30f3\u304b\u3089\u9078\u629e\u3067\u304d\u307e\u3059\u3002\u7121\u5236\u9650\u30aa\u30d7\u30b7\u30e7\u30f3\u3067\u306f\u3001\u6d88\u8cbb\u8005\u306f\u8fd4\u5374\u65e5\u3092\u6c7a\u3081\u305a\u306b\u3001\u5fc5\u8981\u306a\u6570\u306e\u30a2\u30a4\u30c6\u30e0\u3092\u30ec\u30f3\u30bf\u30eb\u3067\u304d\u307e\u3059\u3002Rent to Runway \u3067\u306f\u3001\u9001\u6599\u3068\u4fdd\u967a\u304c\u7121\u6599\u3067\u3042\u308a\u3001\u30a2\u30a4\u30c6\u30e0\u306e\u30c9\u30e9\u30a4 \u30af\u30ea\u30fc\u30cb\u30f3\u30b0\u3082\u884c\u3063\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n\n\n\n

Another example is GPShopper. This company caters to retailers<\/a>, helping them manage their apps. They do the heavy lifting by integrating apps with e-commerce systems. Their apps are also compatible with several payment platforms and loyalty programs. GPShopper offers real-time analytics so fashion retailers can measure customer engagement. Their apps work for both Android and iOS. <\/span><\/p>\n\n\n\n

\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u306e\u672a\u6765<\/span><\/h2>\n\n\n\n

\u4eca\u3067\u306f\u30ed\u30dc\u30c3\u30c8\u304c\u88c1\u65ad\u3084\u7e2b\u88fd\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002\u696d\u754c\u3067\u306f AI \u8a08\u7b97\u3092\u5229\u7528\u3057\u3066\u30b9\u30bf\u30a4\u30eb \u30d1\u30bf\u30fc\u30f3\u3092\u4e88\u6e2c\u3057\u3066\u3044\u307e\u3059\u3002\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u304c\u30c7\u30b6\u30a4\u30f3 \u30d7\u30ed\u30bb\u30b9\u306e\u3042\u3089\u3086\u308b\u90e8\u5206\u3092\u5b9a\u7fa9\u3057\u3064\u3064\u3042\u308a\u307e\u3059\u3002 <\/span><\/p>\n\n\n\n

\u6d88\u8cbb\u8005\u306f\u30e2\u30d0\u30a4\u30eb\u96fb\u5b50\u5546\u53d6\u5f15\u3092\u901a\u3058\u3066\u65b0\u3057\u3044\u30bf\u30a4\u30d7\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002\u643a\u5e2f\u96fb\u8a71\u3092\u88c5\u5099\u3059\u308b\u3053\u3068\u3067\u3001\u30b7\u30fc\u30e0\u30ec\u30b9\u306a\u652f\u6255\u3044\u30aa\u30d7\u30b7\u30e7\u30f3\u304c\u5229\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u5c0f\u58f2\u696d\u8005\u306f\u3001Apple Pay \u3084 Android Pay \u306a\u3069\u306e\u512a\u308c\u305f\u30a6\u30a9\u30ec\u30c3\u30c8\u306e\u4ee3\u66ff\u624b\u6bb5\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u300220 \u6b73\u304b\u3089 30 \u6b73\u306e\u6d88\u8cbb\u8005\u306e 3 \u4eba\u306b 2 \u4eba\u306f\u3001\u5b9f\u5e97\u8217\u306b\u884c\u304f\u3088\u308a\u3082\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u8cb7\u3044\u7269\u3092\u597d\u307f\u307e\u3059\u3002 <\/span><\/p>\n\n\n\n

\u30d0\u30fc\u30c1\u30e3\u30eb\u30ea\u30a2\u30ea\u30c6\u30a3\u306f\u3001\u5c0f\u58f2\u696d\u306e\u7269\u7406\u7684\u306a\u4e16\u754c\u3068\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u4e16\u754c\u3092\u7d71\u5408\u3057\u3066\u3044\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u8a66\u7740\u30a2\u30d0\u30bf\u30fc\u306f\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u696d\u754c\u3067\u5927\u30d2\u30c3\u30c8\u306b\u306a\u308a\u3064\u3064\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u4e00\u4f8b\u304c\u3001DressingRoom \u30a2\u30d7\u30ea\u3067\u3059\u3002\u3053\u306e\u30a2\u30d7\u30ea\u3092\u4f7f\u7528\u3059\u308b\u3068\u3001\u6d88\u8cbb\u8005\u306f\u670d\u3092\u8a66\u7740\u3057\u3001\u8cfc\u5165\u524d\u306b\u3074\u3063\u305f\u308a\u5408\u3046\u3088\u3046\u306b\u8abf\u6574\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n\n\n\n

Fashion companies are increasingly investing in Omnichannel strategies<\/a>, algorithms, data science, inventory management systems, and web usability.<\/p>\n\n\n\n

\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u30e1\u30ea\u30c3\u30c8<\/span><\/h2>\n\n\n\n

Fashion tech has made the \u201cSee Now, Buy Now\u201d campaign possible. Major brands use this campaign to allow consumers to buy pieces straight off the catwalk. Another benefit of fashion tech is the afore-mentioned virtual try-on of clothing. Some Rebecca Minkoff stores feature dressing rooms with touch-screen mirrors. Consumers can use these mirrors to view how different pieces will look on their bodies.<\/span><\/p>\n\n\n\n

\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30c6\u30c3\u30af\u5e02\u5834\u8abf\u67fb\u306b\u3064\u3044\u3066 <\/span><\/h2>\n\n\n\n

\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30c6\u30c3\u30af\u5e02\u5834\u8abf\u67fb\u306b\u3088\u308a\u3001\u5927\u624b\u4f01\u696d\u306f\u81ea\u793e\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u6539\u826f\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u6d88\u8cbb\u8005\u306b\u6700\u9ad8\u306e\u4f53\u9a13\u3092\u63d0\u4f9b\u3057\u306a\u304c\u3089\u3001\u53ce\u76ca\u6027\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002  <\/span><\/p>\n\n\n\n

SIS International Market Research uses three main methods to analyze industries. We do Quantitative Research where we collect numerical data<\/a>. We use this data in statistical analysis to understand data trends<\/a>. We also conduct Qualitative Research using focus groups<\/a>, online communities, ethnography, shop alongs and other tools. We use Qualitative methods to determine why a customer has acted or purchased in a certain way.<\/span><\/p>\n\n\n\n

We also conduct Strategic Market Research for the fashion tech industry. This type of research plays a vital role in analyzing the environment. We also use it to define the market and plan strategies<\/a>. It gives companies insights on positioning and segmentation. It helps them maintain product\/service quality and plan new product development.<\/span><\/p>\n\n\n\n

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