{"id":31157,"date":"2019-03-05T00:34:34","date_gmt":"2019-03-05T00:34:34","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=31157"},"modified":"2025-09-14T00:15:48","modified_gmt":"2025-09-14T04:15:48","slug":"%e6%97%85%e8%a1%8c%e6%8a%80%e8%a1%93%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ja\/expertise\/industries\/travel-technology-market-research\/","title":{"rendered":"\u65c5\u884c\u6280\u8853\u5e02\u5834\u8abf\u67fb"},"content":{"rendered":"

\u65c5\u884c\u6280\u8853\u5e02\u5834\u8abf\u67fb<\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

\u65c5\u884c\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3068\u306f\u3001\u65c5\u884c\u3001\u89b3\u5149\u3001\u30db\u30b9\u30d4\u30bf\u30ea\u30c6\u30a3\u696d\u754c\u306b\u304a\u3051\u308b IT \u306e\u6d3b\u7528\u3067\u3059\u3002<\/h2>\n\n\n\n

\u3053\u308c\u306b\u306f\u3001\u30d0\u30fc\u30c1\u30e3\u30eb \u30c4\u30a2\u30fc \u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u5f62\u3067\u306e\u30d0\u30fc\u30c1\u30e3\u30eb \u30c4\u30fc\u30ea\u30ba\u30e0\u3082\u542b\u307e\u308c\u307e\u3059\u3002\u591a\u304f\u306e\u65c5\u884c\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u4f01\u696d\u304c\u6210\u9577\u3057\u3001\u65c5\u884c\u8005\u306b\u3068\u3063\u3066\u3088\u308a\u3088\u3044\u4f53\u9a13\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u4f8b\u3068\u3057\u3066\u306f\u3001Expedia\u3001Orbitz\u3001TripAdvisor \u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2 \u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u3082\u3001\u30d5\u30e9\u30a4\u30c8\u3084\u30db\u30c6\u30eb\u3092\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u4e88\u7d04\u3059\u308b\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u958b\u767a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n

\u65c5\u884c\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u5f79\u5272<\/h2>\n\n\n\n

\u65c5\u884c\u6280\u8853\u306e\u65b0\u305f\u306a\u767a\u5c55\u306f\u3001\u3055\u3089\u306b\u30b9\u30ea\u30ea\u30f3\u30b0\u3067\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u4f53\u9a13\u3092\u7d04\u675f\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30cf\u30a4\u30c6\u30af\u306e\u9032\u6b69\u306f\u3001\u79c1\u305f\u3061\u306e\u65c5\u884c\u65b9\u6cd5\u3092\u5909\u3048\u307e\u3057\u305f\u3002\u4eca\u65e5\u3001\u89b3\u5149\u306b\u304a\u3051\u308b\u6280\u8853\u306e\u91cd\u8981\u6027\u3092\u7591\u3046\u4eba\u306f\u4e00\u4eba\u3082\u3044\u307e\u305b\u3093\u3002\u6280\u8853\u306f\u79c1\u305f\u3061\u306e\u79fb\u52d5\u65b9\u6cd5\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u3001\u3053\u308c\u304b\u3089\u3082\u5f62\u4f5c\u308a\u7d9a\u3051\u307e\u3059\u3002\u79c1\u305f\u3061\u306f\u3001\u4f11\u6687\u306e\u884c\u304d\u5148\u3092\u9078\u3073\u3001\u305d\u3053\u306b\u7740\u3044\u305f\u3089\u4f55\u3092\u3059\u308b\u304b\u8a08\u753b\u3059\u308b\u305f\u3081\u306b\u6280\u8853\u3092\u4f7f\u7528\u3057\u307e\u3059\u3002\u4f11\u6687\u304b\u3089\u623b\u3063\u305f\u5f8c\u306b\u4f55\u3092\u3059\u308b\u304b\u3092\u6c7a\u3081\u308b\u306e\u306b\u3082\u6280\u8853\u3092\u4f7f\u7528\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u65c5\u884c\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u30c8\u30ec\u30f3\u30c9<\/h2>\n\n\n\n

\u65c5\u884c\u696d\u754c\u306e\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306f\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u3066\u3044\u307e\u3059\u3002\u9867\u5ba2\u306b\u3068\u3063\u3066\u3082\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306f\u975e\u5e38\u306b\u6709\u7528\u3067\u3059\u3002\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306f\u696d\u52d9\u306e\u52b9\u7387\u3092\u9ad8\u3081\u3001\u9867\u5ba2\u4f53\u9a13\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002\u4eca\u65e5\u306e\u89b3\u5149\u696d\u754c\u306b\u304a\u3051\u308b\u6700\u3082\u91cd\u8981\u306a\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u30c8\u30ec\u30f3\u30c9\u3092\u3044\u304f\u3064\u304b\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

    \n
  1. \u30e2\u30ce\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8 (IoT): \u30db\u30c6\u30eb\u306e\u5ba2\u5ba4\u3067\u306f IoT \u304c\u4f7f\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u30c1\u30a7\u30c3\u30af\u30a4\u30f3\u6642\u306b\u3001\u30db\u30c6\u30eb\u306f\u304a\u5ba2\u69d8\u306b\u63a5\u7d9a\u30c7\u30d0\u30a4\u30b9\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u304a\u5ba2\u69d8\u306f\u3001\u30a8\u30a2\u30b3\u30f3\u3084\u30d2\u30fc\u30bf\u30fc\u304b\u3089\u7167\u660e\u307e\u3067\u3001\u3042\u3089\u3086\u308b\u3082\u306e\u306b\u305d\u306e\u30c7\u30d0\u30a4\u30b9\u3092\u4f7f\u7528\u3067\u304d\u307e\u3059\u3002\u304a\u5ba2\u69d8\u306f\u3001\u3059\u3079\u3066\u3092 1 \u304b\u6240\u3067\u5236\u5fa1\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n
  2. \u751f\u4f53\u8a8d\u8a3c: \u4e00\u90e8\u306e\u30db\u30c6\u30eb\u3067\u306f\u751f\u4f53\u8a8d\u8a3c\u6280\u8853\u3092\u5c0e\u5165\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u6280\u8853\u306b\u3088\u308a\u3001\u6307\u7d0b\u3067\u5ba2\u5ba4\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u3001\u534a\u975e\u63a5\u89e6\u306e\u30c1\u30a7\u30c3\u30af\u30a2\u30a6\u30c8\u304c\u5bb9\u6613\u306b\u306a\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u30db\u30c6\u30eb\u3067\u306f\u9854\u8a8d\u8b58\u3084\u7db2\u819c\u30b9\u30ad\u30e3\u30f3\u306a\u3069\u306e\u4ed6\u306e\u751f\u4f53\u8a8d\u8a3c\u30de\u30fc\u30ab\u30fc\u3082\u4f7f\u7528\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n
  3. \u30ed\u30dc\u30c3\u30c8\u5de5\u5b66: \u30ed\u30dc\u30c3\u30c8\u306f\u7a7a\u6e2f\u306a\u3069\u306e\u5834\u6240\u3067\u5f79\u7acb\u3061\u307e\u3059\u3002\u30ed\u30dc\u30c3\u30c8\u306f\u96a0\u3055\u308c\u305f\u6b66\u5668\u306e\u691c\u51fa\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u65c5\u884c\u4ee3\u7406\u5e97\u3082\u4e8b\u524d\u5be9\u67fb\u306b\u30ed\u30dc\u30c3\u30c8\u3092\u4f7f\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u30db\u30c6\u30eb\u30c1\u30a7\u30fc\u30f3\u306f\u3055\u307e\u3056\u307e\u306a\u60c5\u5831\u30dd\u30a4\u30f3\u30c8\u306b\u30ed\u30dc\u30c3\u30c8\u3092\u914d\u5099\u3057\u3066\u3044\u307e\u3059\u3002<\/li>\n<\/ol>\n\n\n\n

    \u65c5\u884c\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u30ac\u30b8\u30a7\u30c3\u30c8<\/h2>\n\n\n\n

    \u65c5\u884c\u30c6\u30af\u30ce\u30ed\u30b8\u30fc \u30ac\u30b8\u30a7\u30c3\u30c8\u306f\u3001\u79c1\u305f\u3061\u304c\u4e16\u754c\u3092\u4f53\u9a13\u3059\u308b\u65b9\u6cd5\u3092\u6c38\u9060\u306b\u5909\u3048\u307e\u3057\u305f\u3002\u3053\u308c\u3089\u306f\u4eca\u65e5\u306e\u65c5\u884c\u8005\u306b\u3068\u3063\u3066\u547d\u306e\u6069\u4eba\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u30ac\u30b8\u30a7\u30c3\u30c8\u306b\u306f\u6b21\u306e\u3082\u306e\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n\n\n\n

      \n
    1. \u30dd\u30b1\u30c3\u30c8\u30b5\u30a4\u30ba\u306e\u6d17\u6fef\u6a5f: \u3053\u306e\u8efd\u91cf\u306e\u30dd\u30b1\u30c3\u30c8\u30b5\u30a4\u30ba\u306e\u6d17\u6fef\u30d0\u30c3\u30b0\u306b\u306f\u3001\u67d4\u8edf\u306a\u6d17\u6fef\u677f\u304c\u4ed8\u3044\u3066\u3044\u307e\u3059\u3002\u5fc5\u8981\u306a\u306e\u306f 2 \uff5e 4 \u30ea\u30c3\u30c8\u30eb\u306e\u6c34\u3068\u5c11\u91cf\u306e\u6db2\u4f53\u6d17\u5264\u3060\u3051\u3067\u30013 \u5206\u4ee5\u5185\u306b\u8863\u985e\u3092\u6d17\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n
    2. \u30dd\u30fc\u30bf\u30d6\u30eb Wi-Fi \u30db\u30c3\u30c8\u30b9\u30dd\u30c3\u30c8\u3068\u30d1\u30ef\u30fc\u30d0\u30f3\u30af: \u3053\u306e\u63a5\u7d9a\u30ac\u30b8\u30a7\u30c3\u30c8\u306f\u3001\u7121\u5236\u9650\u306e 4G LTE \u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u4e16\u754c\u4e2d\u306e 130 \u304b\u56fd\u4ee5\u4e0a\u3067\u4f7f\u7528\u3067\u304d\u307e\u3059\u3002\u6280\u8853\u8005\u305f\u3061\u306f\u3001\u3053\u308c\u3092\u5e02\u5834\u3067\u6700\u9ad8\u306e\u30e2\u30d0\u30a4\u30eb Wi-Fi \u30db\u30c3\u30c8\u30b9\u30dd\u30c3\u30c8\u306e 1 \u3064\u3068\u307f\u306a\u3057\u3066\u3044\u307e\u3059\u3002<\/li>\n\n\n\n
    3. \u65c5\u884c\u7528\u30c9\u30ed\u30fc\u30f3: \u3053\u306e\u6298\u308a\u305f\u305f\u307f\u5f0f\u306e\u30b3\u30f3\u30d1\u30af\u30c8\u306a\u30c7\u30d0\u30a4\u30b9\u3092\u4f7f\u7528\u3059\u308b\u3068\u3001\u65c5\u884c\u8005\u306f\u5468\u56f2\u306e\u7f8e\u3057\u3044\u666f\u8272\u3092\u64ae\u5f71\u3067\u304d\u307e\u3059\u3002\u6700\u5927 4.1 \u30de\u30a4\u30eb\u96e2\u308c\u305f\u5834\u6240\u307e\u3067\u98db\u884c\u3067\u304d\u307e\u3059\u3002<\/li>\n<\/ol>\n\n\n\n

      \u30e8\u30fc\u30ed\u30c3\u30d1\u306e\u65c5\u884c\u30c6\u30af\u30ce\u30ed\u30b8\u30fc<\/h2>\n\n\n\n

      \u65c5\u884c\u6280\u8853\u306f\u4eca\u3084\u975e\u5e38\u306b\u91cd\u8981\u3067\u3042\u308a\u3001\u56fd\u969b\u7684\u306a\u898b\u672c\u5e02\u304c\u958b\u50ac\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u898b\u672c\u5e02\u306f\u3001\u4e16\u754c\u4e2d\u306e\u3059\u3079\u3066\u306e\u65c5\u884c\u304a\u3088\u3073\u89b3\u5149\u4f1a\u793e\u3092\u5bfe\u8c61\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u30d5\u30a9\u30fc\u30e9\u30e0\u3001Travel Technology Europe \u306f\u3001\u696d\u754c\u306e\u91cd\u8981\u306a\u5546\u54c1\u3092\u591a\u6570\u5c55\u793a\u3059\u308b\u5a92\u4f53\u3067\u3059\u3002\u65c5\u884c\u3001\u63a5\u5ba2\u3001\u89b3\u5149\u3001\u4f11\u6687\u3001\u652f\u6255\u3044\u30b7\u30b9\u30c6\u30e0\u304c\u5c55\u793a\u3055\u308c\u307e\u3059\u3002\u53c2\u52a0\u8005\u306f\u3001\u96fb\u5b50\u5546\u53d6\u5f15\u3001\u60c5\u5831\u6280\u8853\u3001\u4e88\u7d04\u30b7\u30b9\u30c6\u30e0\u3082\u898b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3082\u3061\u308d\u3093\u3001\u65c5\u884c\u6280\u8853\u3082\u5c55\u793a\u306e\u4e00\u90e8\u3067\u3059\u3002<\/p>\n\n\n\n

      \u65c5\u884c\u6280\u8853\u30cb\u30e5\u30fc\u30b9<\/h2>\n\n\n\n

      \u4e16\u754c\u65c5\u884c\u30c4\u30fc\u30ea\u30ba\u30e0\u5354\u8b70\u4f1a (WTTC) \u306f\u3001\u751f\u4f53\u8a8d\u8a3c\u6280\u8853\u306e\u5229\u7528\u62e1\u5927\u3092\u901a\u3058\u3066\u3001\u3088\u308a\u5b89\u5168\u306a\u56fd\u969b\u65c5\u884c\u3092\u4fc3\u9032\u3059\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u305f\u65b0\u3057\u3044\u4e8b\u696d\u3092\u958b\u59cb\u3057\u307e\u3057\u305f\u3002\u56fd\u969b\u56fd\u5883\u7ba1\u7406\u6280\u8853\u5354\u4f1a\u306f\u3001WTTC \u3068\u63d0\u643a\u3057\u3066\u3001WTTC \u306e\u30b7\u30fc\u30e0\u30ec\u30b9\u65c5\u884c\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u5f37\u5316\u3057\u307e\u3059\u3002\u3053\u306e\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u306f\u751f\u4f53\u8a8d\u8a3c\u304c\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002\u65c5\u884c\u8005\u306f\u540c\u3058\u30d1\u30b9\u30dd\u30fc\u30c8\u3084\u60c5\u5831\u3092\u4f55\u5ea6\u3082\u63d0\u793a\u3059\u308b\u5fc5\u8981\u304c\u306a\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

      \u65c5\u884c\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306b\u304a\u3051\u308b\u9867\u5ba2\u4e2d\u5fc3\u4e3b\u7fa9<\/h2>\n\n\n\n

      Optimizing apps, websites and travel services for customers is a major priority.  Showing up on Search Engines and enhancing ease of use are ways to boost revenues and profitability.  UX Research and Qualitative Research provides insights for boosting satisfaction and creating customer value.<\/p>\n\n\n\n

      \u65c5\u884c\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u304c\u91cd\u8981\u306a\u7406\u7531<\/h2>\n\n\n\n

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      SIS conducts Qualitative, Quantitative and Strategy Research.  Qualitative Research is exploratory research examining the “why” and motivations behind purchasing behavior.  Qualitative Methods include Focus Groups, Ethnography, Customer Interviews and Digital Online Communities.  Quantitative Research in the form of surveys provides measurement data to understand the extent to which customers agree or disagree with advertisements and stimuli.  Strategy Research uncovers areas of opportunity and competitive threats to your product launches.<\/p>\n\n\n\n

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