{"id":27258,"date":"2018-07-11T06:33:40","date_gmt":"2018-07-11T06:33:40","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=27258"},"modified":"2026-03-06T19:50:29","modified_gmt":"2026-03-07T00:50:29","slug":"%e6%97%a5%e6%9c%ac%e3%81%ae%e7%be%8e%e5%ae%b9%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb-j%e3%83%93%e3%83%a5%e3%83%bc%e3%83%86%e3%82%a3%e3%83%bc","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ja\/%e3%82%ab%e3%83%90%e3%83%ac%e3%83%83%e3%82%b8\/%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb%e3%82%a2%e3%82%b8%e3%82%a2\/%e6%97%a5%e6%9c%ac%e3%81%ae%e7%be%8e%e5%ae%b9%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb-j%e3%83%93%e3%83%a5%e3%83%bc%e3%83%86%e3%82%a3%e3%83%bc\/","title":{"rendered":"\u65e5\u672c\u306e\u7f8e\u5bb9\u5e02\u5834\u8abf\u67fb | J Beauty"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u65e5\u672c\u306e\u7f8e\u5bb9\u5e02\u5834\u8abf\u67fb | J Beauty<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-3ea2d3e4\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-3ea2d3e4\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Japan-4.jpg\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\" title=\"Japan (4)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Japan-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Japan-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Japan-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Japan-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Japan-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u79d1\u5b66\u3068\u81ea\u7136\u3092\u878d\u5408\u3055\u305b\u308b<\/h2>\n\n\n\n<p>\u79d1\u5b66\u3068\u81ea\u7136\u306f\u3001\u9769\u65b0\u7684\u306a\u6280\u8853\u3068\u512a\u308c\u305f\u7814\u7a76\u958b\u767a\u306b\u3088\u3063\u3066\u4f55\u4e16\u7d00\u306b\u3082\u308f\u305f\u3063\u3066\u65e5\u672c\u306e\u5100\u5f0f\u3067\u4f7f\u7528\u3055\u308c\u3066\u304d\u305f\u4e3b\u8981\u306a\u6210\u5206\u306e\u8d77\u6e90\u3067\u3059\u3002\u7f8e\u5bb9\u3068\u5065\u5eb7\u306f\u9577\u3044\u9593\u3001\u65e5\u672c\u6587\u5316\u306e\u91cd\u8981\u306a\u90e8\u5206\u3067\u3057\u305f\u3002\u65e5\u672c\u306e\u7f8e\u5bb9\u304a\u3088\u3073\u30b9\u30ad\u30f3\u30b1\u30a2\u88fd\u54c1\u306f\u3001\u3053\u308c\u3089\u306e\u6210\u5206\u3092\u3042\u3089\u3086\u308b\u6c11\u65cf\u3084\u5e74\u9f62\u5c64\u306b\u5c4a\u3051\u307e\u3059\u3002&nbsp;<span style=\"font-weight: 400;\">\u4eba\u6c17\u306eJ-Beauty\u88fd\u54c1\u3092\u3044\u304f\u3064\u304b\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u65e5\u672c\u306e\u7f8e\u5bb9\u88fd\u54c1<\/span><\/h2>\n\n\n\n<p><b>\u8cc7\u751f\u5802<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u8cc7\u751f\u5802\u306f\u65e5\u672c\u306e\u591a\u56fd\u7c4d\u4f01\u696d\u3067\u3059\u3002\u30d8\u30a2\u30b1\u30a2\u88fd\u54c1\u3001\u30b9\u30ad\u30f3\u30b1\u30a2\u88fd\u54c1\u3001\u9999\u6c34\u3001\u5316\u7ca7\u54c1\u3092\u88fd\u9020\u3057\u3066\u3044\u307e\u3059\u30021872 \u5e74\u306b\u8a2d\u7acb\u3055\u308c\u305f\u8cc7\u751f\u5802\u306f\u3001\u4e16\u754c\u3067\u6700\u3082\u53e4\u3044\u5316\u7ca7\u54c1\u4f1a\u793e\u306e\u4e00\u3064\u3067\u3059\u3002\u65e5\u672c\u6700\u5927\u3001\u4e16\u754c\u3067\u3082 5 \u756a\u76ee\u306b\u5927\u304d\u3044\u5316\u7ca7\u54c1\u4f1a\u793e\u3067\u3059\u3002\u540c\u793e\u306e\u88fd\u54c1\u306f\u3001\u4e00\u90e8\u306e\u30c7\u30d1\u30fc\u30c8\u3067\u306e\u307f\u8cfc\u5165\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p><b>SK-\u2161<\/b><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">SK-II \u306f 1980 \u5e74\u306b\u767a\u58f2\u3055\u308c\u305f\u65e5\u672c\u306e\u30d3\u30e5\u30fc\u30c6\u30a3\u30fc \u30d6\u30e9\u30f3\u30c9\u3067\u3059\u3002\u3053\u306e\u30d6\u30e9\u30f3\u30c9\u306f 1970 \u5e74\u4ee3\u306b\u65e5\u672c\u306e\u79d1\u5b66\u8005\u306b\u3088\u3063\u3066\u958b\u767a\u3055\u308c\u307e\u3057\u305f\u3002\u5f7c\u3089\u306f\u3088\u308a\u81ea\u7136\u306a\u539f\u6599\u306e\u4f7f\u7528\u3092\u6a21\u7d22\u3057\u3066\u3044\u307e\u3057\u305f\u3002P&amp;G \u306f 1991 \u5e74\u306b\u30de\u30c3\u30af\u30b9 \u30d5\u30a1\u30af\u30bf\u30fc\u306e\u8cb7\u53ce\u3068\u3068\u3082\u306b\u3053\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u8cb7\u53ce\u3057\u307e\u3057\u305f\u3002\u305d\u306e\u5f8c\u3059\u3050\u306b\u3001SK-II \u306f\u65e5\u672c\u304b\u3089\u97d3\u56fd\u3001\u53f0\u6e7e\u3001\u9999\u6e2f\u3078\u3068\u8ca9\u58f2\u3092\u62e1\u5927\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u30d6\u30e9\u30f3\u30c9\u306f 2000 \u5e74\u306b\u30a4\u30ae\u30ea\u30b9\u3067\u767a\u58f2\u3055\u308c\u3001\u30a2\u30e1\u30ea\u30ab\u306b\u3082\u9032\u51fa\u3057\u307e\u3057\u305f\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">J-Beauty\u306e\u6a5f\u4f1a<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u201cJ-beauty,\u201d the sleeping giant of the cosmetic industry, has woken up. Its key competitor is \u201cK-beauty\u201d or Korean beauty. The latter has the advantages of efficiency and manufacturing speed. However, K-beauty can\u2019t contend with Japan\u2019s far more elaborate and delicate beauty routines. It also cannot compete with their long-term <a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e3%83%95%e3%82%a3%e3%83%b3%e3%83%86%e3%83%83%e3%82%af%e6%88%a6%e7%95%a5%e3%82%b3%e3%83%b3%e3%82%b5%e3%83%ab%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e7%a0%94%e7%a9%b6\/%e6%8a%95%e8%b3%87%e3%83%86%e3%82%af%e3%83%8e%e3%83%ad%e3%82%b8%e3%83%bc%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" title=\"\u6295\u8cc7\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u5e02\u5834\u8abf\u67fb\"  data-wpil-monitor-id=\"10755\">investment in technology<\/a>. Japan&#8217;s obsession with beauty also makes it difficult for K-beauty to compete.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u65e5\u672c\u306e\u7f8e\u5bb9\u7523\u696d\u306e\u6b74\u53f2\u306f6\u4e16\u7d00\u306b\u9061\u308a\u307e\u3059\u3002\u30aa\u30ea\u30b8\u30ca\u30eb\u306e\u8d64\u3044\u53e3\u7d05\u306a\u3069\u306e\u8981\u7d20\u306f\u65e5\u672c\u7684\u3067\u3059\u3002\u66f8\u9053\u98a8\u306e\u5316\u7ca7\u30d6\u30e9\u30b7\u3082\u65e5\u672c\u7684\u306a\u8981\u7d20\u306e1\u3064\u3067\u3059\u3002\u7c73\u7c89\u3092\u5316\u7ca7\u30de\u30c3\u30c8\u5264\u3084\u5316\u7ca7\u4e0b\u5730\u3068\u3057\u3066\u4f7f\u7528\u3059\u308b\u306e\u3082\u65e5\u672c\u767a\u7965\u3067\u3059\u3002K-\u30d3\u30e5\u30fc\u30c6\u30a3\u30fc\u306e\u9b45\u529b\u7684\u306a\u8981\u7d20\u306e\u591a\u304f\u306f\u65e5\u672c\u767a\u7965\u3067\u3059\u3002\u65e5\u672c\u306e\u7f8e\u5bb9\u306f\u53e4\u3044\u3082\u306e\u3068\u65b0\u3057\u3044\u3082\u306e\u3092\u96e3\u306a\u304f\u878d\u5408\u3055\u305b\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Japan has had a foothold in the US market for decades. The hunger for their products remains. Brands like Shiseido have invested in innovation, and Japan\u2019s R&amp;D is estimated to be two years ahead of that of the US. &nbsp;One of the innovations under development is <a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/ai%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb%e3%81%a8%e6%88%a6%e7%95%a5%e3%82%b3%e3%83%b3%e3%82%b5%e3%83%ab%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0\/%e3%83%86%e3%82%af%e3%83%8e%e3%83%ad%e3%82%b8%e3%83%bc-%e6%a5%ad%e7%95%8c-%e8%87%aa%e5%8b%95%e5%8c%96-%e4%ba%ba%e5%b7%a5%e7%9f%a5%e8%83%bd-%e3%82%b3%e3%83%b3%e3%82%b5%e3%83%ab%e3%83%86%e3%82%a3\/\" title=\"\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u7523\u696d\u306e\u81ea\u52d5\u5316\u3068\u4eba\u5de5\u77e5\u80fd\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\"  data-wpil-monitor-id=\"10758\">artificial skin technology<\/a>. This second skin, made from a durable elastic polymer, sits under makeup or UV. Users dab it on like a lotion, and it makes wrinkles disappear.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">\u3067\u306f\u3001\u65e5\u672c\u306e\u30d6\u30e9\u30f3\u30c9\u3068\u897f\u6d0b\u306e\u7af6\u5408\u76f8\u624b\u3068\u306e\u9055\u3044\u306f\u4f55\u3067\u3057\u3087\u3046\u304b? \u65e5\u672c\u306e\u79d1\u5b66\u6280\u8853\u304c\u3001\u65e5\u672c\u306e\u88fd\u54c1\u306e\u52b9\u80fd\u3092\u53ef\u80fd\u306b\u3057\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u30c6\u30af\u30b9\u30c1\u30e3\u30fc\u3082\u9ad8\u54c1\u8cea\u3067\u3059\u3002\u3053\u308c\u306f\u3001\u7279\u306b\u30af\u30ea\u30fc\u30e0\u3001SPF \u88fd\u54c1\u3001\u30d5\u30a1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u306b\u5f53\u3066\u306f\u307e\u308a\u307e\u3059\u3002\u65e5\u672c\u306e\u88fd\u54c1\u306f\u3001\u897f\u6d0b\u306e\u88fd\u54c1\u3068\u4f75\u7528\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u897f\u6d0b\u306e\u7f8e\u5bb9\u30de\u30cb\u30a2\u306f\u3001\u65e5\u672c\u306e\u7f8e\u5bb9\u306b\u5b8c\u5168\u306b\u79fb\u884c\u3059\u308b\u6e96\u5099\u304c\u3067\u304d\u3066\u3044\u306a\u3044\u5834\u5408\u3001\u65e2\u5b58\u306e\u30b9\u30ad\u30f3\u30b1\u30a2 \u30eb\u30fc\u30c1\u30f3\u306b\u65e5\u672c\u306e\u88fd\u54c1\u3092 1 \u3064\u307e\u305f\u306f 2 \u3064\u8ffd\u52a0\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u79c1\u305f\u3061\u306b\u3064\u3044\u3066<\/h2>\n\n\n\n<p>SIS has in-depth experience in conducting <a href=\"https:\/\/www.sisinternational.com\/ja\/beauty-market-research-in-the-us\/\" title=\"Beauty Market Research in the US\"  data-wpil-monitor-id=\"880\">market research and strategy consulting for J<\/a> Beauty brands entering the US American, European and Asian markets.&nbsp; The following are our highlights:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e3%83%95%e3%82%a9%e3%83%bc%e3%82%ab%e3%82%b9%e3%82%b0%e3%83%ab%e3%83%bc%e3%83%97\/%e9%ab%98%e9%bd%a2%e8%80%85%e5%90%91%e3%81%91%e8%a3%bd%e5%93%81%e3%82%92%e3%83%86%e3%82%b9%e3%83%88%e3%81%99%e3%82%8b%e3%83%8b%e3%83%a5%e3%83%bc%e3%83%a8%e3%83%bc%e3%82%af%e3%81%ae%e3%83%95%e3%82%a9\/\" title=\"\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u5e02\u306e\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\u3092\u6d3b\u7528\u3057\u3066\u9ad8\u9f62\u8005\u5411\u3051\u88fd\u54c1\u3092\u30c6\u30b9\u30c8\u3059\u308b \u00a0\"  data-wpil-monitor-id=\"10750\">Focus Group and Product Testing<\/a> center in New York City<\/li>\n\n\n\n<li>Coast-to-Coast Qualitative and Quantitative <a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%ab%e3%83%90%e3%83%ac%e3%83%83%e3%82%b8\/%e3%82%a2%e3%83%a1%e3%83%aa%e3%82%ab%e5%a4%a7%e9%99%b8\/%e7%b1%b3%e5%9b%bd%e3%81%ae%e5%a0%b1%e9%81%93\/\" title=\"\u7c73\u56fd\u306b\u304a\u3051\u308b\u5e02\u5834\u8abf\u67fb\"  data-wpil-monitor-id=\"10752\">Research capabilities in the United States<\/a><\/li>\n\n\n\n<li>Full-Service Research capabilities in the United Kingdom and <a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%83%a8%e3%83%bc%e3%83%ad%e3%83%83%e3%83%91%e3%81%ae%e3%82%a6%e3%82%a7%e3%83%ab%e3%83%8d%e3%82%b9%e3%81%a8%e5%81%a5%e5%ba%b7%e5%b8%82%e5%a0%b4%e3%81%ae%e5%8b%95%e5%90%91\/\" title=\"\u30e8\u30fc\u30ed\u30c3\u30d1\u306b\u304a\u3051\u308b\u30d8\u30eb\u30b9\u30b1\u30a2\u3068\u30a6\u30a7\u30eb\u30cd\u30b9\u306e\u5e02\u5834\u8abf\u67fb\"  data-wpil-monitor-id=\"10748\">\u30e8\u30fc\u30ed\u30c3\u30d1<\/a><\/li>\n\n\n\n<li>\u7f8e\u5bb9\u306e\u5c02\u9580\u5bb6\u304c\u5e38\u99d0<\/li>\n\n\n\n<li>\u82f1\u8a9e\u3068\u65e5\u672c\u8a9e\u3092\u8a71\u3059\u30d0\u30a4\u30ea\u30f3\u30ac\u30eb\u30b9\u30bf\u30c3\u30d5<\/li>\n\n\n\n<li>Over 40+ years experience in Global <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/ja\/beauty-market-research-2\/\"   title=\"Beauty Market Research\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"471\">Beauty Market Research<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>J \u30d3\u30e5\u30fc\u30c6\u30a3\u30fc\u3068\u3057\u3066\u77e5\u3089\u308c\u308b\u65e5\u672c\u306e\u7f8e\u5bb9\u306f\u3001\u4e16\u754c\u306e\u7f8e\u5bb9\u5e02\u5834\u306e\u6210\u9577\u5206\u91ce\u3067\u3059\u3002J \u30d3\u30e5\u30fc\u30c6\u30a3\u30fc\u5e02\u5834\u8abf\u67fb\u304c\u63d0\u4f9b\u3059\u308b\u6210\u9577\u30c8\u30ec\u30f3\u30c9\u3068\u30c1\u30e3\u30f3\u30b9\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>","protected":false},"author":1,"featured_media":65779,"parent":14508,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-27258","page","type-page","status-publish","has-post-thumbnail"],"uagb_featured_image_src":{"full":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Japan-4.jpg",1456,816,false],"thumbnail":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Japan-4-150x150.jpg",150,150,true],"medium":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Japan-4-300x168.jpg",300,168,true],"medium_large":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Japan-4-768x430.jpg",768,430,true],"large":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Japan-4-1024x574.jpg",1024,574,true],"1536x1536":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Japan-4.jpg",1456,816,false],"2048x2048":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Japan-4.jpg",1456,816,false],"trp-custom-language-flag":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Japan-4-18x10.jpg",18,10,true]},"uagb_author_info":{"display_name":"Ruth Stanat","author_link":"https:\/\/www.sisinternational.com\/ja\/author\/expert\/"},"uagb_comment_info":0,"uagb_excerpt":"Japanese Beauty known as J Beauty is a rising sector of the global beauty market. Learn more about rising trends and opportunities that J Beauty Market Research provides.","_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/27258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/comments?post=27258"}],"version-history":[{"count":7,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/27258\/revisions"}],"predecessor-version":[{"id":81761,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/27258\/revisions\/81761"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/14508"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media\/65779"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media?parent=27258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}