{"id":26512,"date":"2018-04-29T09:39:35","date_gmt":"2018-04-29T09:39:35","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=26512"},"modified":"2025-09-12T20:09:27","modified_gmt":"2025-09-13T00:09:27","slug":"%e5%9b%bd%e9%9a%9b%e6%b6%88%e8%b2%bb%e8%80%85%e8%aa%bf%e6%9f%bb","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ja\/solutions\/international-consumer-research\/","title":{"rendered":"\u56fd\u969b\u6d88\u8cbb\u8005\u7814\u7a76"},"content":{"rendered":"

\u56fd\u969b\u6d88\u8cbb\u8005\u7814\u7a76<\/span><\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

\u4e16\u754c\u7d4c\u6e08\u306f\u6025\u901f\u306b\u5909\u5316\u3057\u3066\u304a\u308a\u3001\u4f01\u696d\u306b\u65b0\u305f\u306a\u6a5f\u4f1a\u3092\u3082\u305f\u3089\u3057\u3066\u3044\u307e\u3059\u3002   <\/span><\/h2>\n\n\n\n

With technology and transportation, it is easier than ever to build brands in multiple markets overseas.  Emerging markets are growing and providing new customer bases.  Yet, challenges exist with language, culture, norms and rules.  SIS helps companies understand their strategic opportunities and challenges.   <\/span><\/p>\n\n\n\n

\u65b0\u8208\u5e02\u5834<\/span><\/h2>\n\n\n\n

\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u306f\u5e02\u5834\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u3002\u30d6\u30e9\u30b8\u30eb\u3001\u30ed\u30b7\u30a2\u3001\u30a4\u30f3\u30c9\u3001\u4e2d\u56fd\u306f\u300cBRIC\u300d\u8af8\u56fd\u3068\u3057\u3066\u77e5\u3089\u308c\u3001\u4e16\u754c\u306e\u4eba\u53e3\u306e 3 \u5206\u306e 2 \u3092\u5360\u3081\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u56fd\u3005\u3092\u5408\u308f\u305b\u308b\u3068\u3001\u4e16\u754c\u306e\u56fd\u5185\u7dcf\u751f\u7523\u306b\u304b\u306a\u308a\u306e\u984d\u304c\u8ca2\u732e\u3057\u307e\u3059\u3002\u30e1\u30ad\u30b7\u30b3\u3001\u5357\u30a2\u30d5\u30ea\u30ab\u3001\u30c8\u30eb\u30b3\u306a\u3069\u306e\u56fd\u3082\u3053\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u542b\u307e\u308c\u307e\u3059\u3002<\/span><\/p>\n\n\n\n

\u65b0\u8208\u5e02\u5834\u306f\u7d4c\u6e08\u6210\u9577\u306e\u539f\u52d5\u529b\u3068\u306a\u308a\u3001\u6025\u901f\u306b\u4e16\u754c\u7d4c\u6e08\u306e\u30b7\u30a7\u30a2\u3092\u62e1\u5927\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u5e02\u5834\u3067\u306f\u3001\u5927\u898f\u6a21\u306a\u300c\u8ca7\u56f0\u5c64\u300d\u4eba\u53e3\u3068\u4e26\u3093\u3067\u3001\u6025\u6210\u9577\u3092\u7d9a\u3051\u308b\u300c\u65b0\u8208\u5bcc\u88d5\u5c64\u300d\u30bb\u30af\u30bf\u30fc\u3082\u5b58\u5728\u3057\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002  <\/span>\u307e\u305f\u3001\u97d3\u56fd\u3001\u53f0\u6e7e\u3001\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u3001\u305d\u3057\u3066\u6700\u8fd1\u4e2d\u592e\u8a08\u753b\u7d4c\u6e08\u304b\u3089\u5e02\u5834\u7d4c\u6e08\u306b\u79fb\u884c\u3057\u305f\u6771\u6b27\u8af8\u56fd\u306a\u3069\u306e\u767a\u5c55\u9014\u4e0a\u56fd\u304a\u3088\u3073\u5148\u9032\u56fd\u5e02\u5834\u3082\u95a2\u9023\u3057\u3066\u3044\u307e\u3059\u3002  \u5f53\u793e\u306f\u3053\u308c\u3089\u306e\u5e02\u5834\u306b\u95a2\u3059\u308b\u5fb9\u5e95\u7684\u306a\u7406\u89e3\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002  <\/span><\/p>\n\n\n\n

When researching emerging markets, companies gain vital knowledge to ensure they do not waste time \u2013 or worse, make poor decisions based on incorrect analysis or misinformation. Businesses should research and heed the do’s and don’ts of every market. Some methodologies that work in certain markets will not work in other markets.  We provide that insight.<\/p>\n\n\n\n

\u6d88\u8cbb\u8005\u8abf\u67fb\u306e\u52d5\u5411<\/span><\/h2>\n\n\n\n

\u4eba\u5de5\u77e5\u80fd (AI) \u306f\u3001\u6a5f\u68b0\u5b66\u7fd2\u3068\u3068\u3082\u306b\u3001\u5e02\u5834\u8abf\u67fb\u696d\u754c\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002Amazon Echo \u3084 Google Home \u306e\u304a\u304b\u3052\u3067\u3001AI \u306f\u3059\u3067\u306b\u6d88\u8cbb\u8005\u306e\u9818\u57df\u306b\u5165\u308a\u8fbc\u3093\u3067\u3044\u307e\u3059\u3002AI \u306f\u30d7\u30ed\u30bb\u30b9\u3092\u7834\u58ca\u3057\u3001\u7814\u7a76\u8005\u304c\u3088\u308a\u30b3\u30b9\u30c8\u52b9\u7387\u3088\u304f\u3001\u3088\u308a\u8fc5\u901f\u306b\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u3066\u3044\u308b\u753b\u671f\u7684\u306a\u6280\u8853\u3067\u3059\u3002<\/span><\/p>\n\n\n\n

\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8 \u30e6\u30fc\u30b6\u30fc\u306e\u307b\u3068\u3093\u3069\u306f\u3059\u3067\u306b\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3092\u6240\u6709\u3057\u3066\u304a\u308a\u3001\u4eca\u5f8c\u3082\u3055\u3089\u306b\u5897\u3048\u308b\u3067\u3057\u3087\u3046\u3002\u56de\u7b54\u8005\u304c\u30a2\u30f3\u30b1\u30fc\u30c8\u3078\u306e\u53c2\u52a0\u306e\u62db\u5f85\u3092\u53d7\u3051\u53d6\u308b\u3068\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3067\u30a2\u30f3\u30b1\u30fc\u30c8\u306b\u56de\u7b54\u3059\u308b\u306e\u304c\u4e00\u822c\u7684\u3067\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u5e02\u5834\u8abf\u67fb\u62c5\u5f53\u8005\u306f\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306b\u5bfe\u3059\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u8abf\u6574\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30c7\u30d0\u30a4\u30b9\u3092\u6700\u521d\u304b\u3089\u53c2\u52a0\u3055\u305b\u306a\u3044\u3068\u3044\u3046\u4ee3\u66ff\u7b56\u306f\u3001\u901a\u5e38\u671b\u307e\u3057\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/span><\/p>\n\n\n\n

\u30aa\u30f3\u30e9\u30a4\u30f3 \u30c7\u30fc\u30bf \u30b5\u30f3\u30d7\u30ea\u30f3\u30b0\u306f\u3001\u73fe\u5728\u3001\u5e02\u5834\u8abf\u67fb\u696d\u754c\u306e\u91cd\u8981\u306a\u7126\u70b9\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u30aa\u30f3\u30e9\u30a4\u30f3\u306f\u901a\u5e38\u3001\u4ed6\u306e\u3059\u3079\u3066\u306e\u30c7\u30fc\u30bf\u53ce\u96c6\u65b9\u6cd5\u3088\u308a\u3082\u8fc5\u901f\u3067\u3059\u3002\u7279\u306b\u30b5\u30f3\u30d7\u30eb \u30b5\u30a4\u30ba\u304c\u5927\u304d\u3044\u5834\u5408\u306f\u3001\u56de\u7b54\u8005\u304c\u81ea\u5206\u3067\u8cea\u554f\u3092\u8aad\u3093\u3067\u56de\u7b54\u3059\u308b\u3053\u3068\u3067\u6642\u9593\u3092\u7bc0\u7d04\u3067\u304d\u308b\u305f\u3081\u3067\u3059\u3002<\/span><\/p>\n\n\n\n

\u7814\u7a76\u30c4\u30fc\u30eb<\/span><\/h2>\n\n\n\n
    \n
  • \u30aa\u30f3\u30e9\u30a4\u30f3\u624b\u6cd5\u306e\u53f0\u982d\u3002 <\/b>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3084\u305d\u306e\u4ed6\u306e\u985e\u4f3c\u6280\u8853\u306e\u666e\u53ca\u306b\u3088\u308a\u3001\u79c1\u305f\u3061\u306f\u3088\u308a\u591a\u304f\u306e\u9769\u65b0\u6027\u3068\u67d4\u8edf\u6027\u3092\u624b\u306b\u5165\u308c\u3001\u8abf\u67fb\u8a2d\u8a08\u3092\u6539\u5584\u3057\u3001\u4f55\u767e\u4e07\u4eba\u3082\u306e\u4eba\u3005\u3068\u3064\u306a\u304c\u308a\u3001\u5f7c\u3089\u3068\u3088\u308a\u8fc5\u901f\u306b\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u30aa\u30f3\u30e9\u30a4\u30f3\u5e02\u5834\u8abf\u67fb\u306f\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u5206\u6790\u3088\u308a\u3082\u5b89\u4fa1\u3067\u3059\u3002\u307e\u305f\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u3088\u308a\u3082\u901f\u304f\u3001\u4e3b\u984c\u3082\u3088\u308a\u67d4\u8edf\u3067\u3059\u3002 <\/span><\/li>\n\n\n\n
  • \u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u53f0\u982d\u3002<\/b> \u4e2d\u56fd\u306f\u30e2\u30d0\u30a4\u30eb \u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8 \u30e6\u30fc\u30b6\u30fc\u6570\u3067\u30c8\u30c3\u30d7\u3067\u3042\u308a\u3001\u7c73\u56fd\u306e 3 \u500d\u4ee5\u4e0a\u3067\u3059\u3002\u4e2d\u56fd\u306e\u6d88\u8cbb\u8005\u306f\u3001\u751f\u6d3b\u306e\u3055\u307e\u3056\u307e\u306a\u5074\u9762\u3092 1 \u3064\u306e\u30e2\u30d0\u30a4\u30eb \u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u7d71\u5408\u3059\u308b\u30b9\u30fc\u30d1\u30fc \u30a2\u30d7\u30ea\u3092\u63a1\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u50be\u5411\u3084\u540c\u69d8\u306e\u50be\u5411\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u3055\u307e\u3056\u307e\u306a\u5e02\u5834\u306b\u30ea\u30fc\u30c1\u3059\u308b\u72ec\u81ea\u306e\u6a5f\u4f1a\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/li>\n<\/ul>\n\n\n\n
      \n
    • \u5e97\u5185\u30ea\u30b5\u30fc\u30c1\u7528\u306e\u65b0\u3057\u3044\u30c7\u30b6\u30a4\u30f3\u3002<\/b> \u5e97\u5185\u5e02\u5834\u8abf\u67fb\u306b\u306f\u3001\u5546\u54c1\u306e\u914d\u7f6e\u3084\u5e83\u544a\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u305f\u308a\u3001\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u306b\u95a2\u3059\u308b\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u305f\u308a\u306a\u3069\u3001\u3044\u304f\u3064\u304b\u306e\u5229\u70b9\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u5e97\u8217\u30aa\u30fc\u30ca\u30fc\u306f\u65e5\u6b21\u3001\u9031\u6b21\u3001\u6708\u6b21\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u628a\u63e1\u3067\u304d\u3001\u5546\u54c1\u306e\u4fa1\u683c\u8a2d\u5b9a\u3092\u6c7a\u5b9a\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/span><\/li>\n\n\n\n
    • \u5bfe\u9762\u65b9\u5f0f\u3002 <\/strong> \u5e02\u5834\u306b\u5fdc\u3058\u3066\u3001\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u3001\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3001\u8abf\u67fb\u3001\u96fb\u8a71\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3001\u6c11\u65cf\u8a8c\u5b66\u3001\u30a4\u30f3\u30bf\u30fc\u30bb\u30d7\u30c8\u306a\u3069\u3001\u4ed6\u306e\u591a\u304f\u306e\u65b9\u6cd5\u8ad6\u3082\u63a1\u7528\u3057\u3066\u3044\u307e\u3059\u3002<\/li>\n<\/ul>\n\n\n\n

      \u305d\u308c\u306f\u30b0\u30ed\u30fc\u30d0\u30eb\u7d4c\u6e08\u3060<\/span><\/h2>\n\n\n\n

      \u4f01\u696d\u306f\u5fc5\u8981\u306b\u8feb\u3089\u308c\u3066\u6d77\u5916\u9032\u51fa\u3092\u6c7a\u65ad\u3059\u308b\u3053\u3068\u304c\u3088\u304f\u3042\u308a\u307e\u3059\u304c\u3001\u5e02\u5834\u306b\u95a2\u3059\u308b\u60c5\u5831\u304c\u4e0d\u5341\u5206\u3067\u3042\u3063\u305f\u308a\u3001\u9700\u8981\u306b\u95a2\u3059\u308b\u4e88\u6e2c\u304c\u9593\u9055\u3063\u3066\u3044\u305f\u308a\u3059\u308b\u3068\u3001\u4f01\u696d\u306f\u640d\u5bb3\u3092\u88ab\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u4f01\u696d\u306f\u3001\u30c1\u30e3\u30f3\u30b9\u3092\u614e\u91cd\u306b\u6349\u3048\u3001\u4e16\u754c\u7d4c\u6e08\u306e\u6025\u901f\u306a\u5909\u5316\u3092\u4e57\u308a\u8d8a\u3048\u308b\u305f\u3081\u306b\u3001\u81ea\u793e\u304a\u3088\u3073\u7af6\u5408\u4ed6\u793e\u306e\u5f37\u307f\u3068\u5f31\u307f\u306b\u95a2\u3059\u308b\u6d1e\u5bdf\u304c\u5fc5\u8981\u3067\u3059\u3002<\/span><\/p>\n\n\n\n

      SIS is widely recognized as a world leader in International Market Research.  We provide over 40+ years experience, extensive market coverage, our best practices and many other advantages.<\/p>\n\n\n\n

       <\/h2>","protected":false},"excerpt":{"rendered":"

      \u30b0\u30ed\u30fc\u30d0\u30eb\u7d4c\u6e08\u306f\u6025\u901f\u306b\u5909\u5316\u3057\u3066\u304a\u308a\u3001\u4f01\u696d\u306b\u30c1\u30e3\u30f3\u30b9\u3092\u4e0e\u3048\u3066\u3044\u307e\u3059\u3002 SIS\u306f\u3001\u4f01\u696d\u304c\u4e16\u754c\u306b\u304a\u3051\u308b\u6226\u7565\u7684\u6a5f\u4f1a\u3068\u8ab2\u984c\u3092\u7406\u89e3\u3059\u308b\u304a\u624b\u4f1d\u3044\u3092\u3057\u307e\u3059\u3002\u00a0<\/p>","protected":false},"author":1,"featured_media":62501,"parent":14457,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-26512","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/26512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/comments?post=26512"}],"version-history":[{"count":3,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/26512\/revisions"}],"predecessor-version":[{"id":68065,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/26512\/revisions\/68065"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/14457"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media\/62501"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media?parent=26512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}