{"id":24862,"date":"2018-03-02T16:08:30","date_gmt":"2018-03-02T16:08:30","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=24862"},"modified":"2026-01-24T20:36:25","modified_gmt":"2026-01-25T01:36:25","slug":"%e8%88%aa%e7%a9%ba%e4%bc%9a%e7%a4%be%e3%81%ae%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ja\/%e5%b0%82%e9%96%80%e7%9f%a5%e8%ad%98\/%e8%88%aa%e7%a9%ba%e4%bc%9a%e7%a4%be%e3%81%ae%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/","title":{"rendered":"\u822a\u7a7a\u5e02\u5834\u8abf\u67fb"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u822a\u7a7a\u5e02\u5834\u8abf\u67fb<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-fb19eb17\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-fb19eb17\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-1.jpg\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\" title=\"Airline aviation airplane (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p><span style=\"font-weight: 400;\">\u822a\u7a7a\u696d\u754c\u306e\u6700\u8fd1\u306e\u6fc0\u52d5\u306e\u6b74\u53f2\u306f\u3001\u696d\u754c\u904b\u55b6\u8005\u306b\u30d3\u30b8\u30cd\u30b9\u74b0\u5883\u5168\u4f53\u306b\u308f\u305f\u308b\u6a5f\u4f1a\u3068\u8ab2\u984c\u3092\u3082\u305f\u3089\u3057\u307e\u3057\u305f\u3002\u822a\u7a7a\u81ea\u7531\u5316\u3001\u822a\u7a7a\u4f1a\u793e\u306e\u6c11\u55b6\u5316\u3001\u653f\u5e9c\u652f\u63f4\u306e\u5ec3\u6b62\u306b\u3088\u308a\u3001\u30e8\u30fc\u30ed\u30c3\u30d1\u3068\u5317\u7c73\u3067\u306f\u822a\u7a7a\u4f1a\u793e\u306e\u7d71\u5408\u304c\u52e2\u3044\u3092\u5897\u3057\u3066\u3044\u307e\u3059\u3002 &nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">New business models have emerged, not only in terms of low-cost operations but also in the form of truly \u201cmulti-national\u201d carriers operating across the EU and beyond. &nbsp;Middle Eastern carriers such as Emirates and Qatar Airways on the rise, and are expanding globally. &nbsp;<\/span><\/p>\n\n\n\n<p>The rise of <a href=\"https:\/\/www.sisinternational.com\/ja\/%e8%88%aa%e7%a9%ba%e6%a5%ad%e7%95%8c%e3%81%ae%e6%a0%bc%e5%ae%89%e8%88%aa%e7%a9%ba%e4%bc%9a%e7%a4%be\/\" title=\"\u683c\u5b89\u822a\u7a7a\u4f1a\u793e\u306e\u5e02\u5834\u8abf\u67fb\"  data-wpil-monitor-id=\"2735\">low cost airlines<\/a> such as Norwegian Airlines is seeing airlines expanding far beyond the traditional transatlantic routes. &nbsp;These carriers \u2018unbundle\u2019 their product offering allowing lower fares for all passengers, and the benefit of customization of the travel experience for others. &nbsp;Passengers can choose exactly which products and services they need and pay for.<\/p>\n\n\n\n<p>Challenges do exist. &nbsp;Oil prices can cause major changes to profitability. &nbsp;Labor strikes continue to afflict the European Carriers. &nbsp;Supply chain disruptions can impact aircraft manufacturing and daily flight operations. &nbsp;Increasingly, disgruntled passengers are posting their dissatisfaction online, providing numerous challenges to airlines.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns has-global-color-9-color has-text-color has-background has-link-color wp-elements-c0b63910bd401f386ce542b7cd29865c is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#f7f9fa6e\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:71.28%\">\n<div class=\"wp-block-rank-math-toc-block aligncenter has-global-color-9-color has-text-color has-link-color wp-elements-71a98c0353047388f4adfaf0effb0588\" style=\"font-size:16px\" id=\"rank-math-toc\"><h2><br><strong>T<\/strong>able of Contents<\/h2><nav><ul><li class=\"\"><a href=\"#airline-industry-opportunities\">\u822a\u7a7a\u696d\u754c\u306e\u6a5f\u4f1a<\/a><\/li><li class=\"\"><a href=\"#airline-industry-threats\">\u822a\u7a7a\u696d\u754c\u306e\u8105\u5a01<\/a><\/li><li class=\"\"><a href=\"#our-airline-market-research-solutions\">\u5f53\u793e\u306e\u822a\u7a7a\u5e02\u5834\u8abf\u67fb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3<\/a><\/li><li class=\"\"><a href=\"#i-focus-groups\">I. \u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7<\/a><\/li><li class=\"\"><a href=\"#ii-quantitative-online-surveys\">II. \u5b9a\u91cf\u7684\u30aa\u30f3\u30e9\u30a4\u30f3\u8abf\u67fb<\/a><\/li><li class=\"\"><a href=\"#iii-market-and-competitor-intelligence-tracking\">III. \u5e02\u5834\u304a\u3088\u3073\u7af6\u5408\u60c5\u5831\u8ffd\u8de1<\/a><\/li><li class=\"\"><a href=\"#iv-market-positioning\">IV. \u5e02\u5834\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0<\/a><\/li><li class=\"\"><a href=\"#v-brand-tracking\">V. \u30d6\u30e9\u30f3\u30c9\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0<\/a><\/li><li class=\"\"><a href=\"#vi-other-innovative-methods\">VI. \u305d\u306e\u4ed6\u306e\u9769\u65b0\u7684\u306a\u65b9\u6cd5<\/a><\/li><\/ul><\/nav><\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"airline-industry-opportunities\">\u822a\u7a7a\u696d\u754c\u306e\u6a5f\u4f1a<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increasingly there is M&amp;A Activity. &nbsp;WIth the Alaska and Virgin merger<\/li>\n\n\n\n<li>\u30b3\u30b9\u30c8\u6700\u9069\u5316\u30d7\u30ed\u30b0\u30e9\u30e0\u3068\u71c3\u6599\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u304c\u5897\u52a0\u4e2d<\/li>\n\n\n\n<li>\u71c3\u8cbb\u52b9\u7387\u306e\u826f\u3044\u822a\u7a7a\u6a5f\u3068\u6bd4\u8f03\u7684\u4f4e\u3044\u71c3\u6599\u4fa1\u683c<\/li>\n\n\n\n<li>\u9867\u5ba2\u5411\u3051\u306e\u65b0\u3057\u3044\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3068\u6a5f\u5185\u30b7\u30b9\u30c6\u30e0<\/li>\n\n\n\n<li>\u30c7\u30b8\u30bf\u30eb\u6210\u9577\u306e\u6a5f\u4f1a\u3068\u30b3\u30b9\u30c8\u3092\u5408\u7406\u5316\u3059\u308b\u3088\u308a\u52b9\u7387\u7684\u306aIT\u30b7\u30b9\u30c6\u30e0<\/li>\n<\/ul>\n\n\n\n<p>\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306f\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u5f37\u5316\u3067\u304d\u308b<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"airline-industry-threats\">\u822a\u7a7a\u696d\u754c\u306e\u8105\u5a01<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-6dfd8498\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-6dfd8498\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-5.jpg\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\" title=\"Airline aviation airplane (5)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-5.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u4e00\u90e8\u306e\u8def\u7dda\u3067\u306e\u7af6\u4e89\u6fc0\u5316<\/li>\n\n\n\n<li>\u30d7\u30ec\u30df\u30a2\u30e0\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u6e1b\u5c11<\/li>\n\n\n\n<li>\u904b\u8cc3\u306e\u5024\u4e0b\u3052<\/li>\n\n\n\n<li>\u683c\u5b89\u822a\u7a7a\u4f1a\u793e\u3084\u65b0\u898f\u53c2\u5165\u4f01\u696d\u3068\u306e\u7af6\u4e89\u306b\u82e6\u6226\u3059\u308b\u56fd\u5185\u822a\u7a7a\u4f1a\u793e<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u822a\u7a7a\u4f1a\u793e\u306e\u5e02\u5834\u8abf\u67fb\u3067\u306f\u4ee5\u4e0b\u3092\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30c7\u30fc\u30bf<\/li>\n\n\n\n<li>\u60c5\u5831<\/li>\n\n\n\n<li>\u6d1e\u5bdf\u529b<\/li>\n\n\n\n<li>\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3<\/li>\n\n\n\n<li>\u77e5\u80fd<\/li>\n\n\n\n<li>\u884c\u52d5\u8a08\u753b<\/li>\n\n\n\n<li>\u6226\u7565<\/li>\n\n\n\n<li>\u63a8\u5968\u4e8b\u9805<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"our-airline-market-research-solutions\">\u5f53\u793e\u306e\u822a\u7a7a\u5e02\u5834\u8abf\u67fb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3<\/h2>\n\n\n\n<div class=\"table-1\">\n<table>\n<tbody>\n<tr>\n<td>\u6d88\u8cbb\u8005\u8abf\u67fb \u2013 \u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7<\/td>\n<td>SIS\u306f\u6d88\u8cbb\u8005\u3092\u5bfe\u8c61\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\u3092\u5b9f\u65bd\u3057\u3001\u822a\u7a7a\u4f1a\u793e\u306b\u5bfe\u3059\u308b\u6d88\u8cbb\u8005\u306e\u8a8d\u77e5\u5ea6\u306e\u4f4e\u3055\u3092\u7406\u89e3\u3057\u3001\u6d88\u8cbb\u8005\u304c\u76ee\u7684\u5730\u3092\u691c\u8a0e\u3057\u305f\u308a\u3001\u822a\u7a7a\u4f1a\u793e\u3092\u9078\u3093\u3060\u308a\u3059\u308b\u7406\u7531\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/td>\n<\/tr>\n<tr>\n<td>Understand the \u201cVoice of the Customer\u201d \u2013 <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e5%ae%9a%e6%80%a7%e7%9a%84%e5%ae%9a%e9%87%8f%e7%9a%84%e7%a0%94%e7%a9%b6%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/quantitative-online-surveys\/\"   title=\"Quantitative Online Surveys\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"478\">Quantitative Online surveys<\/a><\/td>\n<td>SIS can conduct an \u201cattitudes and usage\u201d &nbsp;quantitative study to quantify consumers\u2019 choices in the selection of destinations and their choice of airlines<\/td>\n<\/tr>\n<tr>\n<td>Market and Competitor &nbsp;&nbsp;Intelligence Tracking<\/td>\n<td>SIS \u306f\u3001\u30e1\u30c7\u30a3\u30a2\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3001\u5370\u5237\u7269\u3001\u770b\u677f\u306a\u3069\u3067\u7af6\u5408\u4ed6\u793e\u306e\u5e83\u544a\u3092\u7d99\u7d9a\u7684\u306b\u8ffd\u8de1\u3057\u3001\u5831\u544a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u5e83\u544a\u306b\u306f\u3001\u822a\u7a7a\u4f1a\u793e\u3068\u76ee\u7684\u5730\u304c\u53d6\u308a\u4e0a\u3052\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/td>\n<\/tr>\n<tr>\n<td>\u65c5\u884c\u4ee3\u7406\u5e97\u3068\u306e\u96fb\u8a71\u307e\u305f\u306f\u5bfe\u9762\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc<\/td>\n<td>SIS can uncover what airlines customers recommend and why.&nbsp; Why they do not recommend the airline vis-\u00e0-vis other airlines?<\/td>\n<\/tr>\n<tr>\n<td>\u30d6\u30e9\u30f3\u30c9\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0<\/td>\n<td>SIS\u306f\u3001\u822a\u7a7a\u4f1a\u793e\u306e\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u3068\u7af6\u5408\u4ed6\u793e\u306e\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u3092\u7d99\u7d9a\u7684\u306b\u8ffd\u8de1\u304a\u3088\u3073\u6e2c\u5b9a\u3067\u304d\u307e\u3059\u3002<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"i-focus-groups\">I. \u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7<\/h2>\n\n\n\n<p>Focus Groups are discussion of 8-10 participants resembling a company\u2019s target customer. &nbsp;Participants can for example be frequent business travelers. &nbsp;A moderator guides and stimulates the discussion. &nbsp;When appropriate, respondents are given a pre-task. &nbsp;This can be an anchor or focus the conversation and to create a platform for discussion. &nbsp;Additionally, this provides meaningful data or added insight which can be analyzed after the groups.<\/p>\n\n\n\n<p>The process often involve \u2018projective techniques\u2019 and can include breakout tasks. &nbsp;The phase is collaborative and iterative. &nbsp;Our clients provide discussion, an overview of previously received data and key intelligence synthesized.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5229\u70b9<\/h3>\n\n\n\n<p>\u610f\u5473\u306e\u3042\u308b\u8981\u56e0\u3068\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u5b9a\u6027\u7684\u306a\u6d1e\u5bdf\u3092\u660e\u3089\u304b\u306b\u3059\u308b<\/p>\n\n\n\n<p>\u65b0\u3057\u3044\u30a2\u30a4\u30c7\u30a2\u3084\u30c6\u30fc\u30de\u3092\u89b3\u5bdf\u3057\u3001\u30b9\u30c8\u30fc\u30ea\u30fc\u30dc\u30fc\u30c9\u3092\u4f5c\u6210\u3059\u308b<\/p>\n\n\n\n<p>\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u3092\u5206\u985e\u3057\u3066\u30de\u30c3\u30d4\u30f3\u30b0\u3059\u308b\u80fd\u529b\u3092\u7372\u5f97\u3057\u3001\u9867\u5ba2\u306e\u6e80\u305f\u3055\u308c\u3066\u3044\u306a\u3044\u30cb\u30fc\u30ba\u3068\u6e80\u305f\u3055\u308c\u3066\u3044\u308b\u30cb\u30fc\u30ba\u3092\u3088\u308a\u6df1\u304f\u7406\u89e3\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ii-quantitative-online-surveys\">II. \u5b9a\u91cf\u7684\u30aa\u30f3\u30e9\u30a4\u30f3\u8abf\u67fb<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u300c\u9867\u5ba2\u306e\u58f0\u300d\u3092\u7406\u89e3\u3059\u308b<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8abf\u67fb\u306b\u3088\u308a\u3001\u4ee5\u4e0b\u306e\u70b9\u306b\u3064\u3044\u3066\u7406\u89e3\u3092\u6df1\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u9867\u5ba2\u30cb\u30fc\u30ba\uff08\u6e80\u305f\u3055\u308c\u3066\u3044\u308b\u3082\u306e\u3068\u6e80\u305f\u3055\u308c\u3066\u3044\u306a\u3044\u3082\u306e\uff09<\/li>\n\n\n\n<li>\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/li>\n\n\n\n<li>\u65e2\u5b58\u306e\u88fd\u54c1\u3068\u4e3b\u8981\u7af6\u5408\u4ed6\u793e\u306e\u88fd\u54c1\u3068\u306e\u6bd4\u8f03<\/li>\n\n\n\n<li>\u7af6\u5408\u4ed6\u793e\u3068\u306e\u88fd\u54c1\u30ae\u30e3\u30c3\u30d7<\/li>\n\n\n\n<li>\u6f5c\u5728\u7684\u306a\u88fd\u54c1\u5dee\u5225\u5316\u8981\u56e0\u306e\u7279\u5b9a\u3068\u4e88\u5099\u5206\u6790<\/li>\n<\/ul>\n\n\n\n<p>Target respondents can include customers and non-customers; users of services and products from partners. &nbsp;We work with our clients to screen the appropriate participants. &nbsp;We will advise the geographical scope, structure, sample size, geographic representativeness and length of interview. &nbsp;We provide analysis, data deliverables and reporting.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"iii-market-and-competitor-intelligence-tracking\">III. \u5e02\u5834\u304a\u3088\u3073\u7af6\u5408\u60c5\u5831\u8ffd\u8de1<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-a34e95c8\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-a34e95c8\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-4.jpg\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\" title=\"Airline aviation airplane (4)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>SIS \u306f\u3001\u65e2\u5b58\u306e\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3068\u696d\u754c\u5c02\u9580\u5bb6\u306e\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3092\u6d3b\u7528\u3057\u3066\u3001\u696d\u754c\u306e\u6700\u65b0\u52d5\u5411\u3092\u7d99\u7d9a\u7684\u306b\u8ffd\u8de1\u3057\u3001\u5831\u544a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u8abf\u67fb\u306f\u3001Web\u3001\u30aa\u30f3\u30e9\u30a4\u30f3 \u30b8\u30e3\u30fc\u30ca\u30eb\u3001\u696d\u754c\u30cb\u30e5\u30fc\u30b9\u3001\u305d\u306e\u4ed6\u306e\u516c\u958b\u60c5\u5831\u3001\u304a\u3088\u3073\u822a\u7a7a\u5e02\u5834\u306b\u95a2\u3059\u308b\u5f53\u793e\u306e\u5185\u90e8\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3057\u3066\u884c\u308f\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u6226\u7565\u7684\u5e02\u5834\u5206\u6790\u306b\u3088\u308a\u3001\u6b21\u306e\u3053\u3068\u304c\u9054\u6210\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n<li>\u73fe\u5728\u306e\u77e5\u8b58\u306e\u30ae\u30e3\u30c3\u30d7\u3092\u7406\u89e3\u3059\u308b<\/li>\n\n\n\n<li>\u5b9a\u671f\u7684\u306b\u3001\u30cb\u30fc\u30ba\u306b\u5fdc\u3058\u3066\u30c8\u30e9\u30c3\u30af\u30ec\u30dd\u30fc\u30c8\u3092\u914d\u4fe1\u3057\u307e\u3059<\/li>\n\n\n\n<li>\u5e02\u5834\u306b\u304a\u3051\u308b\u73fe\u5728\u306e\u30dd\u30b8\u30b7\u30e7\u30f3\u3092\u5206\u6790\u3059\u308b<\/li>\n\n\n\n<li>\u5c06\u6765\u306e\u30b7\u30ca\u30ea\u30aa\u3068\u610f\u601d\u6c7a\u5b9a\u306e\u5f71\u97ff\u3092\u30c6\u30b9\u30c8\u3059\u308b<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"iv-market-positioning\">IV. \u5e02\u5834\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u65c5\u884c\u4ee3\u7406\u5e97\u3068\u306e\u96fb\u8a71\u307e\u305f\u306f\u5bfe\u9762\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc<\/h3>\n\n\n\n<p>SIS \u306f\u3001\u65c5\u884c\u4ee3\u7406\u5e97\u3068\u306e\u96fb\u8a71\u307e\u305f\u306f\u5bfe\u9762\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u5b9f\u65bd\u3059\u308b\u969b\u306b\u4f7f\u7528\u3059\u308b\u5805\u7262\u306a\u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3 \u30ac\u30a4\u30c9\u3092\u958b\u767a\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u65c5\u884c\u4ee3\u7406\u5e97\u304c\u7279\u5b9a\u306e\u822a\u7a7a\u4f1a\u793e\u3092\u5229\u7528\u3059\u308b\u7406\u7531\u3092\u3088\u308a\u6df1\u304f\u7406\u89e3\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u696d\u754c\u306e\u7af6\u4e89\u4e0a\u306e\u4f4d\u7f6e\u4ed8\u3051\u3068\u88fd\u54c1\u6226\u7565\u3092\u3088\u308a\u8a73\u7d30\u306b\u5206\u6790\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>SIS\u306f\u65c5\u884c\u4ee3\u7406\u5e97\u3068\u96fb\u8a71\u307e\u305f\u306f\u5bfe\u9762\u3067\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u884c\u3044\u3001\u8cb4\u793e\u306e\u7af6\u4e89\u4e0a\u306e\u4f4d\u7f6e\u4ed8\u3051\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\u3001\u8abf\u67fb\u3001\u6d1e\u5bdf\u3001\u60c5\u5831\u3092\u53d6\u5f97\u3057\u3001\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u306b\u57fa\u3065\u3044\u3066\u8cb4\u793e\u306e\u88fd\u54c1\u3068\u30b5\u30fc\u30d3\u30b9\u3092\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n    <meta charset=\"UTF-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n    <title>AI Blog Banner<\/title>\n    <style>\n        * {\n            margin: 0;\n            padding: 0;\n            box-sizing: border-box;\n        }\n\n        .banner {\n            position: relative;\n            width: 100%;\n            height: 350px;\n            overflow: hidden;\n            display: flex;\n            align-items: center;\n            justify-content: center;\n            font-family: 'Arial', sans-serif;\n            border-radius: 25px;\n        }\n\n        .animated-background {\n            position: absolute;\n            top: 0;\n            left: 0;\n            width: 100%;\n            height: 100%;\n            background: linear-gradient(45deg, #003f6b, #2d5a7b, #003f6b, #2d5a7b);\n            background-size: 400% 400%;\n            animation: gradientMove 8s ease-in-out infinite;\n        }\n\n        .ai-pattern {\n            position: absolute;\n            top: 0;\n            left: 0;\n            width: 100%;\n            height: 100%;\n            opacity: 0.1;\n            background-image: \n                radial-gradient(circle at 20% 20%, rgba(255,255,255,0.3) 2px, transparent 2px),\n                radial-gradient(circle at 80% 80%, rgba(255,255,255,0.2) 1px, transparent 1px),\n                radial-gradient(circle at 40% 60%, rgba(255,255,255,0.15) 1.5px, transparent 1.5px),\n                radial-gradient(circle at 60% 20%, rgba(255,255,255,0.25) 1px, transparent 1px),\n                radial-gradient(circle at 80% 40%, rgba(255,255,255,0.2) 2px, transparent 2px);\n            background-size: 100px 100px, 150px 150px, 80px 80px, 120px 120px, 90px 90px;\n            animation: patternFloat 12s linear infinite;\n        }\n\n        .neural-network {\n            position: absolute;\n            top: 0;\n            left: 0;\n            width: 100%;\n            height: 100%;\n            opacity: 0.08;\n        }\n\n        .neural-line {\n            position: absolute;\n            height: 1px;\n            background: linear-gradient(90deg, transparent, rgba(255,255,255,0.5), transparent);\n            animation: neuralPulse 6s ease-in-out infinite;\n        }\n\n        .neural-line:nth-child(1) {\n            top: 30%;\n            left: 0;\n            width: 60%;\n            animation-delay: 0s;\n        }\n\n        .neural-line:nth-child(2) {\n            top: 50%;\n            right: 0;\n            width: 70%;\n            animation-delay: 2s;\n        }\n\n        .neural-line:nth-child(3) {\n            top: 70%;\n            left: 20%;\n            width: 50%;\n            animation-delay: 4s;\n        }\n\n        .content {\n            position: relative;\n            z-index: 10;\n            text-align: center;\n            color: white !important;\n            max-width: 800px;\n            padding: 30px;\n        }\n\n        .content * {\n            color: white !important;\n        }\n\n        .cta-text {\n            font-size: 1.9rem;\n            font-weight: 700;\n            margin-bottom: 15px;\n            color: white !important;\n            background: linear-gradient(90deg, rgba(255,255,255,0.6), rgba(255,255,255,1), rgba(230,230,230,1), rgba(255,255,255,1), rgba(240,240,240,0.8), rgba(255,255,255,0.6));\n            background-size: 200% 100%;\n            -webkit-background-clip: text;\n            -webkit-text-fill-color: transparent;\n            background-clip: text;\n            animation: shineEffect 10s ease-in-out infinite;\n            line-height: 1.3;\n        }\n\n        .cta-subheading {\n            font-size: 1rem;\n            font-weight: 400;\n            margin-bottom: 25px;\n            color: white !important;\n            line-height: 1.6;\n            opacity: 0.95;\n        }\n\n        .cta-button {\n            background: linear-gradient(135deg, #8a6b0f, #bd9013, #d4a519);\n            border: 2px solid #8a6b0f;\n            color: white !important;\n            padding: 18px 40px;\n            font-size: 1.2rem;\n            font-weight: 600;\n            border-radius: 50px;\n            cursor: pointer;\n            transition: all 0.3s ease;\n            text-decoration: none;\n            display: inline-block;\n            position: relative;\n            overflow: hidden;\n        }\n\n        .cta-button::before {\n            content: '';\n            position: absolute;\n            top: 0;\n            left: -100%;\n            width: 100%;\n            height: 100%;\n            background: linear-gradient(90deg, \n                transparent 0%, \n                rgba(255, 255, 255, 0.3) 25%,\n                rgba(255, 255, 255, 0.6) 50%,\n                rgba(255, 255, 255, 0.3) 75%,\n                transparent 100%);\n            animation: shine 3s ease-in-out infinite;\n        }\n\n        .cta-button:hover {\n            transform: translateY(-3px);\n            box-shadow: 0 10px 25px rgba(0,0,0,0.2);\n            border-color: #bd9013;\n            background: linear-gradient(135deg, #bd9013, #d4a519, #e6b61f);\n        }\n\n        .floating-elements {\n            position: absolute;\n            top: 0;\n            left: 0;\n            width: 100%;\n            height: 100%;\n            pointer-events: none;\n        }\n\n        .floating-circle {\n            position: absolute;\n            border-radius: 50%;\n            background: rgba(255,255,255,0.1);\n            animation: float 8s ease-in-out infinite;\n        }\n\n        .floating-circle:nth-child(1) {\n            width: 80px;\n            height: 80px;\n            top: 20%;\n            left: 10%;\n            animation-delay: 0s;\n        }\n\n        .floating-circle:nth-child(2) {\n            width: 60px;\n            height: 60px;\n            top: 60%;\n            right: 15%;\n            animation-delay: 3s;\n        }\n\n        .floating-circle:nth-child(3) {\n            width: 40px;\n            height: 40px;\n            top: 80%;\n            left: 80%;\n            animation-delay: 6s;\n        }\n\n        .floating-circle:nth-child(4) {\n            width: 70px;\n            height: 70px;\n            top: 10%;\n            right: 20%;\n            animation-delay: 1.5s;\n        }\n\n        .floating-circle:nth-child(5) {\n            width: 50px;\n            height: 50px;\n            top: 75%;\n            left: 30%;\n            animation-delay: 4.5s;\n        }\n\n        @keyframes gradientMove {\n            0% { background-position: 0% 50%; }\n            25% { background-position: 100% 50%; }\n            50% { background-position: 100% 100%; }\n            75% { background-position: 0% 100%; }\n            100% { background-position: 0% 50%; }\n        }\n\n        @keyframes patternFloat {\n            0% { transform: translateX(0) translateY(0); }\n            33% { transform: translateX(30px) translateY(-20px); }\n            66% { transform: translateX(-20px) translateY(10px); }\n            100% { transform: translateX(0) translateY(0); }\n        }\n\n        @keyframes neuralPulse {\n            0%, 100% { opacity: 0.08; }\n            50% { opacity: 0.2; }\n        }\n\n        @keyframes shineEffect {\n            0% { background-position: 200% 0; }\n            100% { background-position: -200% 0; }\n        }\n\n        @keyframes shine {\n            0% {\n                left: -100%;\n            }\n            20%, 100% {\n                left: 100%;\n            }\n        }\n\n        @keyframes float {\n            0%, 100% { transform: translateY(0px) rotate(0deg); }\n            33% { transform: translateY(-30px) rotate(120deg); }\n            66% { transform: translateY(15px) rotate(240deg); }\n        }\n\n        @media (max-width: 768px) {\n            .banner {\n                height: 320px;\n                padding: 30px 0;\n            }\n            \n            .content {\n                padding: 40px 20px;\n            }\n            \n            .cta-text {\n                font-size: 1.3rem;\n                margin-bottom: 12px;\n            }\n            \n            .cta-subheading {\n                font-size: 0.85rem;\n                margin-bottom: 20px;\n            }\n            \n            .cta-button {\n                padding: 14px 28px;\n                font-size: 0.95rem;\n            }\n        }\n    <\/style>\n<\/head>\n<body>\n    <div class=\"banner\">\n        <div class=\"animated-background\"><\/div>\n        \n        <div class=\"ai-pattern\"><\/div>\n        \n        <div class=\"neural-network\">\n            <div class=\"neural-line\"><\/div>\n            <div class=\"neural-line\"><\/div>\n            <div class=\"neural-line\"><\/div>\n        <\/div>\n        \n        <div class=\"floating-elements\">\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n        <\/div>\n        \n        <div class=\"content\">\n            <div class=\"cta-text\">Ready to explore the insights that drive smarter decisions?<\/div>\n            <div class=\"cta-subheading\">Contact our Research experts today.<\/div>\n            <a href=\"mailto:Research@sisinternational.com\" class=\"cta-button\">Contact us now!<\/a>\n        <\/div>\n    <\/div>\n<\/body>\n<\/html>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"v-brand-tracking\">V. \u30d6\u30e9\u30f3\u30c9\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0<\/h2>\n\n\n\n<p>SIS Brand Trackers monitor both quantitative (e.g., cost, brand equity) and qualitative (e.g., perception, customer analysis) dimensions of specific product and service branding. &nbsp;The strength and evolution of a brand in a marketplace depends on the financial, reputational, competitive and strategic positioning of a company. &nbsp;Multiple factors exist which can upset or otherwise disrupt brand equity in the market, from competitive pricing strategies to shift in consumer preferences. SIS\u2019s Brand Equity Index provides a clear index off from which companies can drive successful product or service oriented strategies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"vi-other-innovative-methods\">VI. \u305d\u306e\u4ed6\u306e\u9769\u65b0\u7684\u306a\u65b9\u6cd5<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u5171\u5275<\/li>\n\n\n\n<li>\u6c11\u65cf\u8a8c\u5b66<\/li>\n\n\n\n<li>\u30e2\u30d0\u30a4\u30eb\u65e5\u8a18<\/li>\n\n\n\n<li>\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30d5\u30a9\u30fc\u30ab\u30b9\u30fb\u30b0\u30eb\u30fc\u30d7<\/li>\n\n\n\n<li>\u30d6\u30ec\u30a4\u30f3\u30b9\u30c8\u30fc\u30df\u30f3\u30b0\u30bb\u30c3\u30b7\u30e7\u30f3<\/li>\n\n\n\n<li>\u30cf\u30c3\u30ab\u30bd\u30f3<\/li>\n<\/ul>\n\n\n<h2>\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u306e\u65bd\u8a2d\u6240\u5728\u5730<\/h2>\n<p><!-- \/wp:post-content --> <!-- wp:html --> <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe> <!-- \/wp:html --> <!-- wp:paragraph --><\/p>\n<h3 class=\"wp-block-heading\">11 E 22nd Street\u30012\u968e\u3001\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u3001NY 10010 \u96fb\u8a71: +1(212) 505-6805<\/h3>\n<hr \/>\n<h2><span style=\"font-weight: 400;\">SIS\u30a4\u30f3\u30bf\u30fc\u30ca\u30b7\u30e7\u30ca\u30eb\u306b\u3064\u3044\u3066<\/span><\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/ja\/\"><span style=\"font-weight: 400;\">SIS\u30a4\u30f3\u30bf\u30fc\u30ca\u30b7\u30e7\u30ca\u30eb<\/span><\/a><span style=\"font-weight: 400;\"> \u5b9a\u91cf\u7684\u3001\u5b9a\u6027\u7684\u3001\u6226\u7565\u7684\u306a\u8abf\u67fb\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u610f\u601d\u6c7a\u5b9a\u306e\u305f\u3081\u306e\u30c7\u30fc\u30bf\u3001\u30c4\u30fc\u30eb\u3001\u6226\u7565\u3001\u30ec\u30dd\u30fc\u30c8\u3001\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u3001\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u3001\u305d\u306e\u4ed6\u306e\u5e02\u5834\u8abf\u67fb\u65b9\u6cd5\u3084\u30a2\u30d7\u30ed\u30fc\u30c1\u3082\u5b9f\u65bd\u3057\u307e\u3059\u3002<\/span><a href=\"https:\/\/www.sisinternational.com\/ja\/sis%e5%9b%bd%e9%9a%9b%e7%a0%94%e7%a9%b6%e3%81%ab%e3%81%a4%e3%81%84%e3%81%a6\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> \u304a\u554f\u3044\u5408\u308f\u305b<\/span><\/a><span style=\"font-weight: 400;\"> \u6b21\u306e\u5e02\u5834\u8abf\u67fb\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306b\u3054\u5229\u7528\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>","protected":false},"excerpt":{"rendered":"<p>\u822a\u7a7a\u696d\u754c\u306b\u304a\u3051\u308b\u6700\u8fd1\u306e\u6fc0\u52d5\u306e\u6b74\u53f2\u306f\u3001\u696d\u754c\u904b\u55b6\u8005\u306b\u30d3\u30b8\u30cd\u30b9\u74b0\u5883\u5168\u4f53\u306b\u308f\u305f\u308b\u6a5f\u4f1a\u3068\u8ab2\u984c\u3092\u3082\u305f\u3089\u3057\u307e\u3057\u305f\u3002 <\/p>","protected":false},"author":1,"featured_media":64973,"parent":14514,"menu_order":25,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-24862","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/24862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/comments?post=24862"}],"version-history":[{"count":9,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/24862\/revisions"}],"predecessor-version":[{"id":77072,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/24862\/revisions\/77072"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media\/64973"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media?parent=24862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}