{"id":24000,"date":"2018-02-17T20:35:28","date_gmt":"2018-02-17T20:35:28","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=24000"},"modified":"2026-01-27T15:20:10","modified_gmt":"2026-01-27T20:20:10","slug":"%e5%b0%8f%e5%a3%b2%e6%a5%ad%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8b%e4%be%a1%e6%a0%bc%e8%a8%ad%e5%ae%9a%e3%81%a8%e7%ab%b6%e4%ba%89%e5%88%86%e6%9e%90","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ja\/%e5%b0%82%e9%96%80%e7%9f%a5%e8%ad%98\/%e5%b0%8f%e5%a3%b2%e6%a5%ad%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8b%e4%be%a1%e6%a0%bc%e8%a8%ad%e5%ae%9a%e3%81%a8%e7%ab%b6%e4%ba%89%e5%88%86%e6%9e%90\/","title":{"rendered":"\u5c0f\u58f2\u4fa1\u683c\u3068\u7af6\u5408\u5206\u6790"},"content":{"rendered":"

\u5c0f\u58f2\u696d\u306b\u304a\u3051\u308b\u4fa1\u683c\u8a2d\u5b9a\u3068\u7af6\u4e89\u5206\u6790<\/span><\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

SIS provides comprehensive retail pricing and competitive analysis and strategy to understand the pricing and brand perceptions consumers hold.  A core purpose of our retail research projects is to understand where in the minds of consumers do competing brands stand at various price points. \u200b<\/span><\/h3>\n\n\n\n

\u8abf\u67fb\u5bfe\u8c61\u30a8\u30ea\u30a2<\/h3>\n\n\n\n
    \n
  • \u8abf\u67fb\u5bfe\u8c61\u5e02\u5834\u306b\u304a\u3051\u308b\u3055\u307e\u3056\u307e\u306a\u30d6\u30e9\u30f3\u30c9\u306e\u4fa1\u683c\u5e2f\u306f\u3069\u306e\u7a0b\u5ea6\u3067\u3059\u304b?<\/li>\n\n\n\n
  • \u7af6\u5408\u30d6\u30e9\u30f3\u30c9\u3068\u6bd4\u8f03\u3057\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u3069\u306e\u3088\u3046\u306a\u4f4d\u7f6e\u306b\u3044\u307e\u3059\u304b?<\/li>\n\n\n\n
  • \u4fa1\u683c\u8a2d\u5b9a\u3067\u8003\u616e\u3059\u3079\u304d\u30d6\u30e9\u30f3\u30c9\u5c5e\u6027\u81ea\u4f53\u3068\u306f\u4f55\u3067\u3059\u304b?<\/li>\n\n\n\n
  • \u9867\u5ba2\u3068\u975e\u9867\u5ba2\u306e\u5fc3\u7406\u4eba\u53e3\u7d71\u8a08\u306f\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u3067\u3059\u304b?<\/li>\n\n\n\n
  • \u7279\u5b9a\u306e\u4eba\u53e3\u7d71\u8a08\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\uff08\u5e74\u9f62\u3001\u53ce\u5165\u3001\u6027\u5225\u306a\u3069\uff09\u306b\u8d77\u56e0\u3059\u308b\u9867\u5ba2\u306e\u52d5\u6a5f\u3001\u884c\u52d5\u3001\u614b\u5ea6\u306f\u4f55\u3067\u3059\u304b\uff1f<\/li>\n\n\n\n
  • What is the market and psychological environment of stores (i.e., what other stores exist in close proximity that may impact purchasing decisions by customers?\u200b<\/li>\n\n\n\n
  • \u8abf\u67fb\u5bfe\u8c61\u5e02\u5834\u3068\u30d5\u30e9\u30f3\u30c1\u30e3\u30a4\u30ba\u30d6\u30e9\u30f3\u30c9\u304c\u5b58\u5728\u3059\u308b\u8ffd\u52a0\u5e02\u5834\u306e\u4e21\u65b9\u306b\u304a\u3044\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u306e\u6f5c\u5728\u7684\u306a\u6a5f\u4f1a\u306f\u4f55\u3067\u3059\u304b?<\/li>\n\n\n\n
  • \u30d6\u30e9\u30f3\u30c9\u3092\u4f4d\u7f6e\u4ed8\u3051\u308b\u305f\u3081\u306b\u5229\u7528\u3067\u304d\u308b\u8ffd\u52a0\u306e\u6226\u7565\u306f\u4f55\u3067\u3059\u304b?<\/li>\n<\/ul>\n\n\n\n

    With these and other questions explored, SIS often develops key pricing, positioning, brand-related, and competitive-recommended positions. \u00a0We help our clients to develop a robust and accurate pricing strategy for their brands. \u00a0<\/span><\/p>\n\n\n\n

    \u5178\u578b\u7684\u306a\u4fa1\u683c\u8a2d\u5b9a\u6226\u7565\u306e\u5404\u5074\u9762\u306b\u306f\u6b21\u306e\u3088\u3046\u306a\u5f71\u97ff\u304c\u3042\u308a\u307e\u3059\u3002<\/strong> <\/span><\/h3>\n\n\n\n
    \n\n\n\n\n\n\n\n
    Develop <\/strong>Marketing Strategy \u200bMarketing Analysis<\/a>, Consumer Segmentation, Consumer Targeting and Brand Positioning. \u200b<\/td>\nSIS\u306f\u6d88\u8cbb\u8005\u306e\u5fc3\u7406\u7684\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3001\u7279\u5b9a\u306e\u4fa1\u683c\u5e2f\u306b\u308f\u305f\u308b\u30d6\u30e9\u30f3\u30c9\u306e\u4f4d\u7f6e\u4ed8\u3051\u3092\u5b9f\u65bd\u3057\u307e\u3059\u3002<\/em>\u200b<\/td>\n<\/tr>\n
    \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u306e\u6c7a\u5b9a <\/strong>\u88fd\u54c1\u3001\u6d41\u901a\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u3092\u5b9a\u7fa9\u3059\u308b<\/td>\nSIS\u306f\u3001\u7279\u306b\u6d88\u8cbb\u8005\u306e\u5fc3\u306e\u4e2d\u306b\u3042\u308b\u7279\u5b9a\u306e\u30d6\u30e9\u30f3\u30c9\u306e\u30d6\u30e9\u30f3\u30c9\u5c5e\u6027\u306b\u3064\u3044\u3066\u306e\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002 <\/em>\u200b\u7af6\u5408\u30d6\u30e9\u30f3\u30c9\u304c\u8fd1\u63a5\u3057\u3066\u55b6\u696d\u3057\u3066\u3044\u308b\u53b3\u3057\u3044\u7af6\u4e89\u74b0\u5883<\/em>\u200b<\/td>\n<\/tr>\n
    Estimate the Demand Curve\u200bUnderstand how quantity demanded varies with price<\/a><\/td>\n\u3088\u308a\u5b9a\u91cf\u7684\u306a\u4fa1\u683c\u8a2d\u5b9a\u6226\u7565\u3068\u6d88\u8cbb\u8005\u306e\u5fc3\u7406\u7684\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u3055\u307e\u3056\u307e\u306a\u30d6\u30e9\u30f3\u30c9\u306b\u308f\u305f\u308b\u9700\u8981\u5f3e\u529b\u6027\u66f2\u7dda\u3092\u4f5c\u6210\u3067\u304d\u307e\u3059\u3002<\/em>\u200b<\/td>\n<\/tr>\n
    \u74b0\u5883\u8981\u56e0\u3092\u7406\u89e3\u3059\u308b<\/strong>\u7af6\u5408\u4ed6\u793e\u306e\u884c\u52d5\u306e\u53ef\u80fd\u6027\u3092\u8a55\u4fa1\u3057\u3001\u6cd5\u7684\u5236\u7d04\u306a\u3069\u3092\u7406\u89e3\u3057\u307e\u3059\u3002<\/td>\n\u8fd1\u96a3\u306e\u5e97\u8217\u306a\u3069\u306e\u74b0\u5883\u8981\u56e0\u306e\u5199\u771f\u3068\u65e5\u8a18\u30d9\u30fc\u30b9\u306e\u8a18\u9332\u3001\u304a\u3088\u3073\u7279\u5b9a\u306e\u5e97\u8217\u306e\u6d88\u8cbb\u8005\u306e\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\uff08\u6027\u5225\u3001\u5e74\u9f62\u306a\u3069\uff09\u3092\u542b\u3080\u6c11\u65cf\u8a8c\u7684\u8abf\u67fb]<\/em>\u200b<\/td>\n<\/tr>\n
    \u4fa1\u683c\u3092\u6c7a\u5b9a\u3059\u308b <\/strong>\u4e0a\u8a18\u306e\u624b\u9806\u3067\u53ce\u96c6\u3057\u305f\u60c5\u5831\u3092\u4f7f\u7528\u3057\u3066\u3001\u4fa1\u683c\u8a2d\u5b9a\u65b9\u6cd5\u3092\u9078\u629e\u3057\u3001\u4fa1\u683c\u8a2d\u5b9a\u69cb\u9020\u3092\u958b\u767a\u3057\u3001\u5272\u5f15\u3092\u5b9a\u7fa9\u3057\u307e\u3059\u3002<\/td>\n\u3053\u306e\u53b3\u9078\u3055\u308c\u305f\u60c5\u5831\u3092\u4f7f\u7528\u3057\u3066\u3001SIS\u306f\u8abf\u67fb\u5bfe\u8c61\u306e\u3055\u307e\u3056\u307e\u306a\u30d6\u30e9\u30f3\u30c9\u306e\u4e88\u5099\u7684\u306a\u4fa1\u683c\u8a2d\u5b9a\u306e\u63a8\u5968\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u3092\u76ee\u6307\u3057\u3066\u3044\u307e\u3059\u3002<\/em>\u200b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n\n\n\n


    \u4f7f\u7528\u3067\u304d\u308b\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e 1 \u3064\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/span><\/p>\n\n\n\n

    Phase 1  Secondary Research <\/b><\/h3>\n\n\n\n

    SIS conducts secondary research to uncover trends and the reasons behind certain trends. \u00a0The secondary desk research can achieve the following:<\/span><\/p>\n\n\n\n