![\"SIS](\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Manila-3.jpg\" "\\"Manila")
<\/figure>\n\n\n\n<\/p>\n\n\n\n
SIS International Research \u306f\u3001\u30de\u30cb\u30e9\u3092\u542b\u3080\u30d5\u30a3\u30ea\u30d4\u30f3\u306e\u591a\u304f\u306e\u5730\u57df\u3067\u3001\u4fe1\u983c\u3067\u304d\u308b\u7d50\u679c\u91cd\u8996\u306e\u4e00\u6b21\u304a\u3088\u3073\u4e8c\u6b21\u8abf\u67fb\u306e\u65b9\u6cd5\u8ad6\u3092\u63a1\u7528\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/h2>\n\n\n\nHow can businesses in Manila truly understand the needs and preferences of their target audience? Focus groups in Manila provide a powerful way to gather in-depth insights into consumer behavior, preferences, and motivations. <\/p>\n\n\n\n
\u30de\u30cb\u30e9\u306e\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u3068\u306f\u4f55\u3067\u3059\u304b?<\/h2>\n\n\n\n
\u30de\u30cb\u30e9\u306e\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u3067\u306f\u3001\u591a\u69d8\u306a\u53c2\u52a0\u8005\u3092\u96c6\u3081\u3001\u30e2\u30c7\u30ec\u30fc\u30c8\u3055\u308c\u305f\u74b0\u5883\u3067\u7279\u5b9a\u306e\u88fd\u54c1\u3001\u30b5\u30fc\u30d3\u30b9\u3001\u307e\u305f\u306f\u30c8\u30d4\u30c3\u30af\u306b\u3064\u3044\u3066\u8a71\u3057\u5408\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u6d88\u8cbb\u8005\u306b\u95a2\u3059\u308b\u76f4\u63a5\u7684\u306a\u6d1e\u5bdf\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u610f\u601d\u6c7a\u5b9a\u3084\u6226\u7565\u306e\u7b56\u5b9a\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002 <\/p>\n\n\n\n
\u4f01\u696d\u304c\u30de\u30cb\u30e9\u3067\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u3092\u5fc5\u8981\u3068\u3059\u308b\u7406\u7531<\/h2>\n\n\n\n
Businesses can determine the specific needs, expectations, and pain points of their target audience, enabling them to create products and services that resonate with consumers. Moreover, focus groups help businesses validate their ideas before launching new products or services. <\/p>\n\n\n\n
In Manila’s competitive landscape, understanding consumer preferences is key to staying ahead of the competition, and focus groups provide the insights needed to do just that.<\/p>\n\n\n\n
\u73fe\u5728\u306e\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\u306e\u6d1e\u5bdf\u3068\u63a8\u5968\u4e8b\u9805<\/h2>\n\n\n\n
<\/p>\n\n\n\n![\"SIS](\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Manila-2.jpg\" "\\"Manila")
<\/figure>\n\n\n\n<\/p>\n\n\n\n
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Our analysis shows that companies that invest in understanding their customers through focus groups are better positioned to create meaningful connections and achieve sustained success in the Manila market.<\/p>\n\n\n\n
\u30de\u30cb\u30e9\u3067\u306e\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\u306f\u3069\u306e\u3088\u3046\u306b\u5b9f\u65bd\u3055\u308c\u307e\u3059\u304b?<\/h2>\n\n\n\n
\u30d5\u30a3\u30ea\u30d4\u30f3\u306e\u30de\u30cb\u30e9\u3067\u884c\u308f\u308c\u308b\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u306f\u901a\u5e38\u3001\u4eba\u53e3\u7d71\u8a08\u304c\u985e\u4f3c\u3057\u3066\u3044\u308b 6 \uff5e 12 \u4eba\u306e\u500b\u4eba (\u4f8b: \u81ea\u52d5\u8eca\u8cfc\u5165\u8005\u3001\u7cd6\u5c3f\u75c5\u60a3\u8005\u3001\u65b0\u7c73\u30de\u30de) \u3067\u69cb\u6210\u3055\u308c\u3001\u7279\u5b9a\u306e\u30c8\u30d4\u30c3\u30af\u306b\u3064\u3044\u3066\u8a71\u3057\u5408\u3046\u305f\u3081\u306b\u96c6\u3081\u3089\u308c\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u30b0\u30eb\u30fc\u30d7\u306f\u5e38\u306b\u3001\u8a13\u7df4\u3092\u53d7\u3051\u305f\u30e2\u30c7\u30ec\u30fc\u30bf\u30fc\u306b\u3088\u3063\u3066\u9032\u884c\u3055\u308c\u3001\u30ac\u30a4\u30c9\u306b\u5f93\u3063\u3066\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u95a2\u3059\u308b\u7279\u5b9a\u306e\u8cea\u554f\u304c\u78ba\u5b9f\u306b\u884c\u308f\u308c\u307e\u3059\u3002\u3053\u306e\u5b9a\u6027\u7684\u306a\u624b\u6cd5\u306e\u9375\u3068\u306a\u308b\u306e\u306f\u3001\u53c2\u52a0\u8005\u9593\u306e\u30aa\u30fc\u30d7\u30f3\u306a\u5bfe\u8a71\u3068\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u306a\u3084\u308a\u53d6\u308a\u3067\u3059\u3002<\/span><\/p>\n\n\n\n\u30de\u30cb\u30e9\u3067\u306e\u73fe\u5730\u8abf\u67fb\u306f\u3001\u30aa\u30eb\u30c6\u30a3\u30ac\u30b9\u5730\u57df\u306e\u6771\u5357\u30a2\u30b8\u30a2\u5730\u57df\u4e8b\u52d9\u6240\u304c\u73fe\u5730\u3067\u5b9f\u65bd\u3057\u307e\u3059\u3002 <\/span>\u30a2\u30b8\u30a2\u958b\u767a\u9280\u884c\u30d3\u30eb\u5185\u306e\u5730\u57df\u672c\u90e8<\/a>\u6709\u80fd\u3067\u512a\u79c0\u306a\u5e02\u5834\u8abf\u67fb\u30c1\u30fc\u30e0\u3092\u64c1\u3057\u3001 <\/span>SEA \u30aa\u30d5\u30a3\u30b9\u306f\u3001\u4e16\u754c\u7684\u306a\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u306b\u95a2\u3059\u308b\u77e5\u8b58\u3068\u7d4c\u9a13\u3092\u6d3b\u304b\u3057\u3001SIS \u304c\u5f93\u6765\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u624b\u6bb5\u3067\u306f\u30a2\u30af\u30bb\u30b9\u304c\u96e3\u3057\u3044\u30d5\u30a3\u30ea\u30d4\u30f3\u306e\u672a\u958b\u62d3\u5730\u57df\u3084\u4eba\u53e3\u306b\u30ea\u30fc\u30c1\u3059\u308b\u3053\u3068\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002<\/span><\/p>\n\n\n\n\u30de\u30cb\u30e9\u3067\u306e\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\u306e\u6a5f\u4f1a<\/h2>\n\n\n\n
\u30de\u30cb\u30e9\u3067\u306e\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u306f\u3001\u4f01\u696d\u304c\u9867\u5ba2\u3092\u3088\u308a\u6df1\u304f\u7406\u89e3\u3057\u3001\u6226\u7565\u3092\u6d17\u7df4\u3057\u3001\u6210\u9577\u3092\u4fc3\u9032\u3059\u308b\u305f\u3081\u306e\u6570\u591a\u304f\u306e\u6a5f\u4f1a\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u6b21\u306e\u3088\u3046\u306a\u6a5f\u4f1a\u3092\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n
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<\/p>\n\n\n\n
\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u306f\u30de\u30cb\u30e9\u306e\u4f01\u696d\u306b\u5927\u304d\u306a\u30e1\u30ea\u30c3\u30c8\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u304c\u3001\u540c\u6642\u306b\u3044\u304f\u3064\u304b\u306e\u8ab2\u984c\u3082\u4f34\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u8ab2\u984c\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u3001\u52b9\u679c\u7684\u306a\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7 \u30bb\u30c3\u30b7\u30e7\u30f3\u3092\u5b9f\u65bd\u3057\u3001\u4fe1\u983c\u3067\u304d\u308b\u6d1e\u5bdf\u3092\u53ce\u96c6\u3059\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n\n\n\n
\n\u53c2\u52a0\u8005\u52df\u96c6<\/strong>\u30de\u30cb\u30e9\u3067\u306e\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u306b\u9069\u5207\u306a\u53c2\u52a0\u8005\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u306f\u3001\u7279\u306b\u7279\u5b9a\u306e\u4eba\u53e3\u7d71\u8a08\u3084\u30cb\u30c3\u30c1\u5e02\u5834\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3059\u308b\u5834\u5408\u3001\u56f0\u96e3\u306a\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u00a0<\/p><\/li>\n\n\n\n\u6587\u5316\u7684\u611f\u53d7\u6027<\/strong>\u30de\u30cb\u30e9\u306e\u4eba\u53e3\u306f\u591a\u69d8\u3067\u3042\u308b\u305f\u3081\u3001\u6587\u5316\u7684\u8981\u56e0\u304c\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u3067\u306e\u53c2\u52a0\u8005\u306e\u53cd\u5fdc\u306b\u5f71\u97ff\u3092\u53ca\u307c\u3059\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u00a0<\/p><\/li>\n\n\n\n\u7269\u6d41\u4e0a\u306e\u8ab2\u984c<\/strong>\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u3092\u7de8\u6210\u3059\u308b\u306b\u306f\u3001\u9069\u5207\u306a\u4f1a\u5834\u306e\u9078\u629e\u3001\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u8a2d\u5b9a\u3001\u53c2\u52a0\u8005\u306e\u7a7a\u304d\u72b6\u6cc1\u306e\u78ba\u4fdd\u306a\u3069\u3001\u614e\u91cd\u306a\u8a08\u753b\u304c\u5fc5\u8981\u3067\u3059\u3002\u00a0<\/p><\/li>\n\n\n\n\u30d0\u30a4\u30a2\u30b9\u3068\u30b0\u30eb\u30fc\u30d7\u30c0\u30a4\u30ca\u30df\u30af\u30b9<\/strong>: \u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7 \u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3\u306f\u3001\u4e3b\u8981\u306a\u53c2\u52a0\u8005\u306e\u5f71\u97ff\u3092\u53d7\u3051\u3001\u504f\u3063\u305f\u7d50\u679c\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u30b0\u30eb\u30fc\u30d7\u306e\u30c0\u30a4\u30ca\u30df\u30af\u30b9\u3092\u7ba1\u7406\u3057\u3001\u3059\u3079\u3066\u306e\u53c2\u52a0\u8005\u304c\u610f\u898b\u3092\u5171\u6709\u3059\u308b\u6a5f\u4f1a\u3092\u78ba\u4fdd\u3059\u308b\u306b\u306f\u3001\u719f\u7df4\u3057\u305f\u30e2\u30c7\u30ec\u30fc\u30b7\u30e7\u30f3\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p><\/li>\n\n\n\n- \u30c7\u30fc\u30bf\u89e3\u91c8<\/strong>\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u304b\u3089\u5f97\u305f\u5b9a\u6027\u30c7\u30fc\u30bf\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u306f\u3001\u53c2\u52a0\u8005\u306e\u53cd\u5fdc\u3092\u89e3\u91c8\u3057\u3001\u4e3b\u8981\u306a\u30c6\u30fc\u30de\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u304c\u5fc5\u8981\u3068\u306a\u308b\u305f\u3081\u3001\u8907\u96d1\u306b\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002 <\/li>\n<\/ul>\n\n\n\n
\u30d5\u30a3\u30ea\u30d4\u30f3\u306e\u30de\u30cb\u30e9\u3067\u306e\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u306b SIS \u3092\u9078\u3076\u7406\u7531<\/span><\/h2>\n\n\n\n\n- \u30d5\u30a3\u30ea\u30d4\u30f3\u306f\u6025\u6210\u9577\u3057\u3066\u3044\u308b\u7d4c\u6e08\u3067\u3042\u308b<\/span><\/li>\n\n\n\n
- \u5927\u898f\u6a21\u306a\u6d88\u8cbb\u8005\u30d9\u30fc\u30b9\u3078\u306e\u30a2\u30af\u30bb\u30b9\uff08\u4eba\u53e3 9,800 \u4e07\u4eba\u4ee5\u4e0a\uff09<\/span><\/li>\n\n\n\n
- \u82f1\u8a9e\u570f\u306e\u6d88\u8cbb\u8005\u5c64\u306f\u898b\u843d\u3068\u3055\u308c\u304c\u3061<\/span><\/li>\n\n\n\n
- \u81ea\u52d5\u8eca\u3001\u751f\u547d\u4fdd\u967a\u3001\u91d1\u878d\u306a\u3069\u3001\u5e45\u5e83\u3044\u7523\u696d\u306e\u672c\u62e0\u5730\u3067\u3059\u3002<\/span><\/li>\n<\/ul>\n\n\n\n
\u5bfe\u9762\u3067\u306e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3084\u8abf\u67fb\u306f\u3001\u56de\u7b54\u8005\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u3001\u6d88\u8cbb\u8005\u306e\u95a2\u5fc3\u306e\u50be\u5411\u3092\u8a55\u4fa1\u3059\u308b\u6700\u3082\u52b9\u679c\u7684\u306a\u65b9\u6cd5\u3067\u3059\u3002\u5bfe\u9762\u3067\u306e\u4ea4\u6d41\u306f\u30d5\u30a3\u30ea\u30d4\u30f3\u3067\u306f\u8cb4\u91cd\u306a\u6587\u5316\u7684\u4fa1\u5024\u3067\u3042\u308a\u3001\u53c2\u52a0\u8005\u9593\u306e\u4fe1\u983c\u3068\u5c0a\u656c\u3092\u7bc9\u304d\u307e\u3059\u3002<\/span><\/p>\n\n\n\nSIS SEA\u30c1\u30fc\u30e0\u306f\u3001\u65e5\u672c\u306e\u81ea\u52d5\u8eca\u4f1a\u793e\u3001\u30a6\u30a8\u30b9\u30bf\u30f3\u30e6\u30cb\u30aa\u30f3\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u30d0\u30f3\u30ad\u30f3\u30b0\u3001X\u3001\u305d\u3057\u3066\u56fa\u5b9a\u96fb\u8a71\u304b\u3089\u3088\u308a\u666e\u53ca\u3057\u305f\u643a\u5e2f\u96fb\u8a71\u306e\u4f7f\u7528\u306b\u79fb\u884c\u3059\u308b\u4eba\u53e3\u306e\u5897\u52a0\u306b\u4f34\u3046\u305d\u306e\u4ed6\u306e\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u6280\u8853\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u696d\u754c\u306e\u8abf\u67fb\u306b\u304a\u3044\u3066\u512a\u308c\u305f\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u7ba1\u7406\u306e\u5b9f\u7e3e\u304c\u3042\u308a\u307e\u3059\u3002SIS\u6771\u5357\u30a2\u30b8\u30a2\u5730\u57df\u306f\u3001 \u5e02\u5834\u8abf\u67fb<\/span><\/a> \u30d3\u30b8\u30cd\u30b9\u958b\u767a\u3068\u73fe\u5730\u6587\u5316\u3078\u306e\u6df1\u3044\u7406\u89e3\u306b\u3088\u308a\u3001\u30d3\u30b8\u30cd\u30b9\u6226\u7565\u3068\u6210\u9577\u306b\u95a2\u3059\u308b\u8cea\u306e\u9ad8\u3044\u6226\u7565\u7684\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<\/p>\n\n\n\n
SIS\u30a4\u30f3\u30bf\u30fc\u30ca\u30b7\u30e7\u30ca\u30eb\u306b\u3064\u3044\u3066<\/h2>\n\n\n\n
SIS\u30a4\u30f3\u30bf\u30fc\u30ca\u30b7\u30e7\u30ca\u30eb<\/a> \u5b9a\u91cf\u7684\u3001\u5b9a\u6027\u7684\u3001\u6226\u7565\u7684\u306a\u8abf\u67fb\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u610f\u601d\u6c7a\u5b9a\u306e\u305f\u3081\u306e\u30c7\u30fc\u30bf\u3001\u30c4\u30fc\u30eb\u3001\u6226\u7565\u3001\u30ec\u30dd\u30fc\u30c8\u3001\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u3001\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u3001\u305d\u306e\u4ed6\u306e\u5e02\u5834\u8abf\u67fb\u65b9\u6cd5\u3084\u30a2\u30d7\u30ed\u30fc\u30c1\u3082\u5b9f\u65bd\u3057\u307e\u3059\u3002 \u304a\u554f\u3044\u5408\u308f\u305b<\/a> \u6b21\u306e\u5e02\u5834\u8abf\u67fb\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306b\u3054\u5229\u7528\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<\/p>","protected":false},"excerpt":{"rendered":"
\u30d5\u30a3\u30ea\u30d4\u30f3\u306e\u30de\u30cb\u30e9\u306b\u304a\u3051\u308b\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7: SIS International Research \u306f\u3001\u4fe1\u983c\u3067\u304d\u308b\u7d50\u679c\u91cd\u8996\u306e\u4e00\u6b21\u304a\u3088\u3073\u4e8c\u6b21\u8abf\u67fb\u306e\u65b9\u6cd5\u8ad6\u3092\u63a1\u7528\u3057\u3066\u3044\u307e\u3059\u3002<\/p>","protected":false},"author":1,"featured_media":65703,"parent":14508,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-22440","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/22440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/comments?post=22440"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/22440\/revisions"}],"predecessor-version":[{"id":67781,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/22440\/revisions\/67781"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/14508"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media\/65703"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media?parent=22440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/figure>\n\n\n\n<\/p>\n\n\n\n
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Our analysis shows that companies that invest in understanding their customers through focus groups are better positioned to create meaningful connections and achieve sustained success in the Manila market.<\/p>\n\n\n\n
\u30de\u30cb\u30e9\u3067\u306e\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\u306f\u3069\u306e\u3088\u3046\u306b\u5b9f\u65bd\u3055\u308c\u307e\u3059\u304b?<\/h2>\n\n\n\n
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\u30de\u30cb\u30e9\u3067\u306e\u73fe\u5730\u8abf\u67fb\u306f\u3001\u30aa\u30eb\u30c6\u30a3\u30ac\u30b9\u5730\u57df\u306e\u6771\u5357\u30a2\u30b8\u30a2\u5730\u57df\u4e8b\u52d9\u6240\u304c\u73fe\u5730\u3067\u5b9f\u65bd\u3057\u307e\u3059\u3002 <\/span>\u30a2\u30b8\u30a2\u958b\u767a\u9280\u884c\u30d3\u30eb\u5185\u306e\u5730\u57df\u672c\u90e8<\/a>\u6709\u80fd\u3067\u512a\u79c0\u306a\u5e02\u5834\u8abf\u67fb\u30c1\u30fc\u30e0\u3092\u64c1\u3057\u3001 <\/span>SEA \u30aa\u30d5\u30a3\u30b9\u306f\u3001\u4e16\u754c\u7684\u306a\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u306b\u95a2\u3059\u308b\u77e5\u8b58\u3068\u7d4c\u9a13\u3092\u6d3b\u304b\u3057\u3001SIS \u304c\u5f93\u6765\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u624b\u6bb5\u3067\u306f\u30a2\u30af\u30bb\u30b9\u304c\u96e3\u3057\u3044\u30d5\u30a3\u30ea\u30d4\u30f3\u306e\u672a\u958b\u62d3\u5730\u57df\u3084\u4eba\u53e3\u306b\u30ea\u30fc\u30c1\u3059\u308b\u3053\u3068\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002<\/span><\/p>\n\n\n\n \u30de\u30cb\u30e9\u3067\u306e\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u306f\u3001\u4f01\u696d\u304c\u9867\u5ba2\u3092\u3088\u308a\u6df1\u304f\u7406\u89e3\u3057\u3001\u6226\u7565\u3092\u6d17\u7df4\u3057\u3001\u6210\u9577\u3092\u4fc3\u9032\u3059\u308b\u305f\u3081\u306e\u6570\u591a\u304f\u306e\u6a5f\u4f1a\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u6b21\u306e\u3088\u3046\u306a\u6a5f\u4f1a\u3092\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n \u88fd\u54c1\u958b\u767a<\/strong>\u30d5\u30a9\u30fc\u30ab\u30b9 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\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3<\/strong>: \u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30e1\u30c3\u30bb\u30fc\u30b8\u306b\u5bfe\u3059\u308b\u6d88\u8cbb\u8005\u306e\u53cd\u5fdc\u306b\u95a2\u3059\u308b\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u3001\u4f01\u696d\u304c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6539\u5584\u3057\u3066\u30bf\u30fc\u30b2\u30c3\u30c8 \u30e6\u30fc\u30b6\u30fc\u306e\u5171\u611f\u3092\u9ad8\u3081\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p><\/li>\n\n\n\n \u9867\u5ba2\u4f53\u9a13\u306e\u5411\u4e0a<\/strong>: \u9867\u5ba2\u306e\u60a9\u307f\u3084\u671f\u5f85\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3044\u3001\u5168\u4f53\u7684\u306a\u9867\u5ba2\u4f53\u9a13\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p><\/li>\n\n\n\n \u65b0\u898f\u5e02\u5834\u53c2\u5165<\/strong>\u30de\u30cb\u30e9\u5e02\u5834\u3078\u306e\u53c2\u5165\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\u4f01\u696d\u306f\u3001\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u3092\u5229\u7528\u3057\u3066\u73fe\u5730\u306e\u6d88\u8cbb\u8005\u306e\u55dc\u597d\u3084\u884c\u52d5\u306b\u95a2\u3059\u308b\u6d1e\u5bdf\u3092\u53ce\u96c6\u3057\u3001\u3088\u308a\u30b9\u30e0\u30fc\u30ba\u306a\u5e02\u5834\u53c2\u5165\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/p><\/li>\n\n\n\n \u6d88\u8cbb\u8005\u884c\u52d5\u5206\u6790<\/strong>: \u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u3092\u5229\u7528\u3059\u308b\u3068\u3001\u4f01\u696d\u306f\u30bf\u30fc\u30b2\u30c3\u30c8 \u30e6\u30fc\u30b6\u30fc\u306e\u52d5\u6a5f\u3001\u614b\u5ea6\u3001\u884c\u52d5\u3092\u8abf\u67fb\u3057\u3001\u6d88\u8cbb\u8005\u306e\u610f\u601d\u6c7a\u5b9a\u3092\u4fc3\u3059\u8981\u56e0\u3092\u3088\u308a\u6df1\u304f\u7406\u89e3\u3067\u304d\u307e\u3059\u3002<\/p><\/li>\n\n\n\n \u7af6\u5408\u5206\u6790<\/strong>\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u6d88\u8cbb\u8005\u304c\u7af6\u5408\u4ed6\u793e\u3092\u3069\u306e\u3088\u3046\u306b\u8a8d\u8b58\u3057\u3066\u3044\u308b\u304b\u306b\u3064\u3044\u3066\u306e\u6d1e\u5bdf\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u5dee\u5225\u5316\u3068\u6539\u5584\u306e\u6a5f\u4f1a\u3092\u7279\u5b9a\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p><\/li>\n<\/ul>\n\n\n\n <\/p>\n\n\n\n \u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u306f\u30de\u30cb\u30e9\u306e\u4f01\u696d\u306b\u5927\u304d\u306a\u30e1\u30ea\u30c3\u30c8\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u304c\u3001\u540c\u6642\u306b\u3044\u304f\u3064\u304b\u306e\u8ab2\u984c\u3082\u4f34\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u8ab2\u984c\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u3001\u52b9\u679c\u7684\u306a\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7 \u30bb\u30c3\u30b7\u30e7\u30f3\u3092\u5b9f\u65bd\u3057\u3001\u4fe1\u983c\u3067\u304d\u308b\u6d1e\u5bdf\u3092\u53ce\u96c6\u3059\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n\n\n\n \u53c2\u52a0\u8005\u52df\u96c6<\/strong>\u30de\u30cb\u30e9\u3067\u306e\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u306b\u9069\u5207\u306a\u53c2\u52a0\u8005\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u306f\u3001\u7279\u306b\u7279\u5b9a\u306e\u4eba\u53e3\u7d71\u8a08\u3084\u30cb\u30c3\u30c1\u5e02\u5834\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3059\u308b\u5834\u5408\u3001\u56f0\u96e3\u306a\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u00a0<\/p><\/li>\n\n\n\n \u6587\u5316\u7684\u611f\u53d7\u6027<\/strong>\u30de\u30cb\u30e9\u306e\u4eba\u53e3\u306f\u591a\u69d8\u3067\u3042\u308b\u305f\u3081\u3001\u6587\u5316\u7684\u8981\u56e0\u304c\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u3067\u306e\u53c2\u52a0\u8005\u306e\u53cd\u5fdc\u306b\u5f71\u97ff\u3092\u53ca\u307c\u3059\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u00a0<\/p><\/li>\n\n\n\n \u7269\u6d41\u4e0a\u306e\u8ab2\u984c<\/strong>\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u3092\u7de8\u6210\u3059\u308b\u306b\u306f\u3001\u9069\u5207\u306a\u4f1a\u5834\u306e\u9078\u629e\u3001\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u8a2d\u5b9a\u3001\u53c2\u52a0\u8005\u306e\u7a7a\u304d\u72b6\u6cc1\u306e\u78ba\u4fdd\u306a\u3069\u3001\u614e\u91cd\u306a\u8a08\u753b\u304c\u5fc5\u8981\u3067\u3059\u3002\u00a0<\/p><\/li>\n\n\n\n \u30d0\u30a4\u30a2\u30b9\u3068\u30b0\u30eb\u30fc\u30d7\u30c0\u30a4\u30ca\u30df\u30af\u30b9<\/strong>: \u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7 \u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3\u306f\u3001\u4e3b\u8981\u306a\u53c2\u52a0\u8005\u306e\u5f71\u97ff\u3092\u53d7\u3051\u3001\u504f\u3063\u305f\u7d50\u679c\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u30b0\u30eb\u30fc\u30d7\u306e\u30c0\u30a4\u30ca\u30df\u30af\u30b9\u3092\u7ba1\u7406\u3057\u3001\u3059\u3079\u3066\u306e\u53c2\u52a0\u8005\u304c\u610f\u898b\u3092\u5171\u6709\u3059\u308b\u6a5f\u4f1a\u3092\u78ba\u4fdd\u3059\u308b\u306b\u306f\u3001\u719f\u7df4\u3057\u305f\u30e2\u30c7\u30ec\u30fc\u30b7\u30e7\u30f3\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p><\/li>\n\n\n\n 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SEA\u30c1\u30fc\u30e0\u306f\u3001\u65e5\u672c\u306e\u81ea\u52d5\u8eca\u4f1a\u793e\u3001\u30a6\u30a8\u30b9\u30bf\u30f3\u30e6\u30cb\u30aa\u30f3\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u30d0\u30f3\u30ad\u30f3\u30b0\u3001X\u3001\u305d\u3057\u3066\u56fa\u5b9a\u96fb\u8a71\u304b\u3089\u3088\u308a\u666e\u53ca\u3057\u305f\u643a\u5e2f\u96fb\u8a71\u306e\u4f7f\u7528\u306b\u79fb\u884c\u3059\u308b\u4eba\u53e3\u306e\u5897\u52a0\u306b\u4f34\u3046\u305d\u306e\u4ed6\u306e\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u6280\u8853\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u696d\u754c\u306e\u8abf\u67fb\u306b\u304a\u3044\u3066\u512a\u308c\u305f\u30ed\u30fc\u30ab\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u7ba1\u7406\u306e\u5b9f\u7e3e\u304c\u3042\u308a\u307e\u3059\u3002SIS\u6771\u5357\u30a2\u30b8\u30a2\u5730\u57df\u306f\u3001 \u5e02\u5834\u8abf\u67fb<\/span><\/a> 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SIS\u30a4\u30f3\u30bf\u30fc\u30ca\u30b7\u30e7\u30ca\u30eb\u306b\u3064\u3044\u3066<\/h2>\n\n\n\n