{"id":20239,"date":"2016-04-04T22:58:07","date_gmt":"2016-04-04T22:58:07","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=20239"},"modified":"2026-01-26T17:55:40","modified_gmt":"2026-01-26T22:55:40","slug":"%e3%83%9f%e3%83%ac%e3%83%8b%e3%82%a2%e3%83%ab%e4%b8%96%e4%bb%a3-z%e4%b8%96%e4%bb%a3-%e5%ad%90%e3%81%a9%e3%82%82-%e7%a0%94%e7%a9%b6","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ja\/%e5%87%ba%e7%89%88%e7%89%a9\/%e3%83%9f%e3%83%ac%e3%83%8b%e3%82%a2%e3%83%ab%e4%b8%96%e4%bb%a3-z%e4%b8%96%e4%bb%a3-%e5%ad%90%e3%81%a9%e3%82%82-%e7%a0%94%e7%a9%b6\/","title":{"rendered":"Z\u4e16\u4ee3\u5e02\u5834\u8abf\u67fb"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Z\u4e16\u4ee3\u5e02\u5834\u8abf\u67fb<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-c10931c6\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" class=\"gb-image gb-image-c10931c6\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Generation-z-1-1024x574.jpg\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\" title=\"Generation z (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Generation-z-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Generation-z-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Generation-z-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Generation-z-1-18x10.jpg 18w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Generation-z-1.jpg 1456w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u4e16\u4ee3\u3068\u306f\u4f55\u3067\u3059\u304b?<\/h2>\n\n\n\n<p>Generation Z is the generation following the Millennial generation born between 1995 and 2014.&nbsp; Key characteristics include significant adoption of digital technologies, openness to new ideas, and more pronounced changes in Consumer Behavior influenced by technology.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Z \u4e16\u4ee3\u306f\u306a\u305c\u91cd\u8981\u306a\u306e\u304b?<\/h2>\n\n\n\n<p>In many countries, Gen Z is prosperous, digitally influential, open to new product offerings, and adept at technology.&nbsp; Reaching these consumers is important for companies to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u65b0\u88fd\u54c1\u306e\u958b\u767a\u3068\u767a\u58f2<\/li>\n\n\n\n<li>\u65e2\u5b58\u306e\u88fd\u54c1\u3092\u95a2\u9023\u6027\u306e\u3042\u308b\u3082\u306e\u306b\u4fee\u6b63\u3059\u308b<\/li>\n\n\n\n<li>\u73fe\u5728\u304a\u3088\u3073\u5c06\u6765\u306e\u6d88\u8cbb\u8005\u3068\u65b0\u305f\u306a\u9867\u5ba2\u95a2\u4fc2\u3092\u7bc9\u304f<\/li>\n\n\n\n<li>\u6d88\u8cbb\u8005\u3068\u306e\u611f\u60c5\u7684\u306a\u3064\u306a\u304c\u308a\u3092\u751f\u307f\u51fa\u3059\u65b9\u6cd5\u3092\u7406\u89e3\u3059\u308b<\/li>\n\n\n\n<li>\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u3068\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308b\u65b0\u305f\u306a\u6d1e\u5bdf\u3092\u767a\u898b<\/li>\n\n\n\n<li>\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u6226\u7565\u3092\u958b\u767a\u3059\u308b<\/li>\n<\/ul>\n\n\n\n<p>Many countries experienced a population boom, providing growth to companies due to a large rising consumer population.&nbsp; In certain Emerging Markets, people part of Generation Z may be more prosperous and have larger disposable incomes than their parent generation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3Z\u5e02\u5834\u8abf\u67fb\u306b\u3064\u3044\u3066<\/h2>\n\n\n\n<p>During the past 25 years, children\u2019s research was mostly limited to Focus Groups, Dyads, Triads and One-on-One interviews. With the emergence of technology and Digital Disruption, <a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/ai%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb%e3%81%a8%e6%88%a6%e7%95%a5%e3%82%b3%e3%83%b3%e3%82%b5%e3%83%ab%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0\/%e7%94%9f%e6%88%90ai%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" title=\"\u30b8\u30a7\u30cd\u30ec\u30fc\u30c6\u30a3\u30d6AI\u5e02\u5834\u8abf\u67fb\"  data-wpil-monitor-id=\"2033\">\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3Z<\/a> is a more complex group to research.<\/p>\n\n\n\n<p>First of all, Generation Z has technology at their finger tips.&nbsp; They grew up with Smart Phones, Tablets, Smart Tech Home Assistants, Laptops and a wide range of technology tools in their classrooms.&nbsp; They even have different social media usage and site preferences from Millennials.&nbsp; Their shopping habits have shifted online more than any other generation.<\/p>\n\n\n\n<p>Z \u4e16\u4ee3\u306f\u3001\u5468\u56f2\u306e\u74b0\u5883\u3084\u4e16\u306e\u4e2d\u306b\u3042\u308b\u88fd\u54c1\u306b\u3064\u3044\u3066\u3001\u3088\u308a\u5e83\u3044\u8a8d\u8b58\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u5b50\u4f9b\u305f\u3061\u306f\u3001\u643a\u5e2f\u7aef\u672b\u3092\u4f7f\u3063\u3066\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3044\u3001\u4ed6\u306e\u4eba\u306b\u7d20\u65e9\u304f\u5f71\u97ff\u3092\u4e0e\u3048\u3001\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u3067\u3055\u3048\u624b\u306b\u5165\u3089\u306a\u304b\u3063\u305f\u81a8\u5927\u306a\u91cf\u306e\u60c5\u5831\u306e\u4e2d\u304b\u3089\u60c5\u5831\u3092\u63a2\u3057\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u79c1\u305f\u3061\u306f\u3001Z\u4e16\u4ee3\u306e\u601d\u8003\u30d7\u30ed\u30bb\u30b9\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306b\u3001\u4ee5\u4e0b\u306e\u7814\u7a76\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u65bd\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u8a73\u7d30\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\uff08\u4e00\u5bfe\u4e00\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\uff09<\/li>\n\n\n\n<li>\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u30c6\u30b9\u30c8\uff08UX\uff09\uff1a\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3001\u88fd\u54c1\u3001\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u8abf\u67fb\u3059\u308b<\/li>\n\n\n\n<li>\u6c11\u65cf\u8a8c\u5b66\u3068\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30a2\u30ed\u30f3\u30b0<\/li>\n\n\n\n<li>\u30aa\u30f3\u30e9\u30a4\u30f3\u30a4\u30f3\u30b5\u30a4\u30c8\u30b3\u30df\u30e5\u30cb\u30c6\u30a3<\/li>\n\n\n\n<li>\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30d5\u30a9\u30fc\u30ab\u30b9\u30fb\u30b0\u30eb\u30fc\u30d7<\/li>\n\n\n\n<li>\u30e2\u30d0\u30a4\u30eb\u6c11\u65cf\u8a8c<\/li>\n\n\n\n<li>\u611f\u899a\u3068\u6c17\u5206\u306e\u7814\u7a76<\/li>\n\n\n\n<li>\u30e2\u30d0\u30a4\u30eb\u3068\u30d3\u30c7\u30aa\u306e\u6c11\u65cf\u8a8c\u5b66<\/li>\n\n\n\n<li>\u30aa\u30f3\u30e9\u30a4\u30f3\u30a2\u30f3\u30b1\u30fc\u30c8<\/li>\n<\/ul>\n\n\n\n<p>In addition, statistical methods can be applied to children\u2019s <a href=\"https:\/\/www.sisinternational.com\/ja\/%e5%87%ba%e7%89%88%e7%89%a9\/%e3%82%b8%e3%82%a7%e3%83%8d%e3%83%ac%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3%e3%82%a2%e3%83%ab%e3%83%95%e3%82%a1%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" title=\"\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u30a2\u30eb\u30d5\u30a1\u5e02\u5834\u8abf\u67fb\"  data-wpil-monitor-id=\"6664\">research data to generate<\/a> insights into their decision-making process.<\/p>\n\n\n<h2>\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u306e\u65bd\u8a2d\u6240\u5728\u5730<\/h2>\n<p><!-- \/wp:post-content --> <!-- wp:html --> <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe> <!-- \/wp:html --> <!-- wp:paragraph --><\/p>\n<h3 class=\"wp-block-heading\">11 E 22nd Street\u30012\u968e\u3001\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u3001NY 10010 \u96fb\u8a71: +1(212) 505-6805<\/h3>\n<hr \/>\n<h2><span style=\"font-weight: 400;\">SIS\u30a4\u30f3\u30bf\u30fc\u30ca\u30b7\u30e7\u30ca\u30eb\u306b\u3064\u3044\u3066<\/span><\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/ja\/\"><span style=\"font-weight: 400;\">SIS\u30a4\u30f3\u30bf\u30fc\u30ca\u30b7\u30e7\u30ca\u30eb<\/span><\/a><span style=\"font-weight: 400;\"> \u5b9a\u91cf\u7684\u3001\u5b9a\u6027\u7684\u3001\u6226\u7565\u7684\u306a\u8abf\u67fb\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u610f\u601d\u6c7a\u5b9a\u306e\u305f\u3081\u306e\u30c7\u30fc\u30bf\u3001\u30c4\u30fc\u30eb\u3001\u6226\u7565\u3001\u30ec\u30dd\u30fc\u30c8\u3001\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u3001\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u3001\u305d\u306e\u4ed6\u306e\u5e02\u5834\u8abf\u67fb\u65b9\u6cd5\u3084\u30a2\u30d7\u30ed\u30fc\u30c1\u3082\u5b9f\u65bd\u3057\u307e\u3059\u3002<\/span><a href=\"https:\/\/www.sisinternational.com\/ja\/sis%e5%9b%bd%e9%9a%9b%e7%a0%94%e7%a9%b6%e3%81%ab%e3%81%a4%e3%81%84%e3%81%a6\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> \u304a\u554f\u3044\u5408\u308f\u305b<\/span><\/a><span style=\"font-weight: 400;\"> \u6b21\u306e\u5e02\u5834\u8abf\u67fb\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306b\u3054\u5229\u7528\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<p><!-- wp:heading {\"align\":\"center\"} --><\/p>\n<h2 class=\"wp-block-heading\">&nbsp;<\/h2>\n<p><!-- \/wp:heading --><\/p>","protected":false},"excerpt":{"rendered":"<p>Z\u4e16\u4ee3\u306e\u601d\u8003\u30d7\u30ed\u30bb\u30b9\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306b\u3001\u4ee5\u4e0b\u306e\u8abf\u67fb\u65b9\u6cd5\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002<\/p>","protected":false},"author":1,"featured_media":65018,"parent":20148,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-20239","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/20239","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/comments?post=20239"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/20239\/revisions"}],"predecessor-version":[{"id":80244,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/20239\/revisions\/80244"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/20148"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media\/65018"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media?parent=20239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}