{"id":20066,"date":"2016-03-18T17:51:43","date_gmt":"2016-03-18T17:51:43","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=20066"},"modified":"2025-08-30T19:39:03","modified_gmt":"2025-08-30T23:39:03","slug":"%e6%b0%97%e5%88%86%e7%9f%a5%e8%83%bd","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ja\/%e5%87%ba%e7%89%88%e7%89%a9\/%e6%b0%97%e5%88%86%e7%9f%a5%e8%83%bd\/","title":{"rendered":"\u30e0\u30fc\u30c9\u5e02\u5834\u8abf\u67fb"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u30e0\u30fc\u30c9\u5e02\u5834\u8abf\u67fb<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-04454c48\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" class=\"gb-image gb-image-04454c48\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/AI-12-1024x574.jpg\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\" title=\"AI (12)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/AI-12-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/AI-12-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/AI-12-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/AI-12-18x10.jpg 18w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/AI-12.jpg 1456w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p class=\"p1\"><span class=\"s1\">SIS provides precise analytics of visual and emotional engagement, giving deeper insights into how consumers experience brands and products.&nbsp; This data and insights are immensely helpful in uncovering new insights.&nbsp; Sensory Market Research can test ambiguous circumstances and stimuli, and provide meaningful data to make sense of phenomena and create new strategic advantages.<\/span><\/p>\n\n\n\n<p>\u3067 <strong><a href=\"https:\/\/www.sisinternational.com\/ja\/sis%e5%9b%bd%e9%9a%9b%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb%e3%81%ab%e3%81%8a%e5%95%8f%e3%81%84%e5%90%88%e3%82%8f%e3%81%9b%e3%81%8f%e3%81%a0%e3%81%95%e3%81%84\/\" title=\"\u304a\u554f\u3044\u5408\u308f\u305b\"  data-wpil-monitor-id=\"10529\">SIS\u30a4\u30f3\u30bf\u30fc\u30ca\u30b7\u30e7\u30ca\u30eb\u30fb\u30ea\u30b5\u30fc\u30c1<\/a><\/strong>, we leverage <strong>behavioral science, AI-driven sentiment analysis, and in-depth consumer studies<\/strong> to uncover how mood shapes purchasing behavior, brand loyalty, and engagement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why Mood Market Research Matters<\/strong><\/h2>\n\n\n\n<p>Traditional <a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e3%83%95%e3%82%a9%e3%83%bc%e3%82%ab%e3%82%b9%e3%82%b0%e3%83%ab%e3%83%bc%e3%83%97%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" title=\"\u30d5\u30a9\u30fc\u30ab\u30b9\u30fb\u30b0\u30eb\u30fc\u30d7\u30fb\u30de\u30fc\u30b1\u30c3\u30c8\u30fb\u30ea\u30b5\u30fc\u30c1\"  data-wpil-monitor-id=\"10533\">market research focuses<\/a> on demographics, behaviors, and purchasing habits\u2014but what about how people feel? Mood Market Research goes beyond surface-level data to decode:<\/p>\n\n\n\n<p>\u2705 How emotions impact buying decisions&nbsp;<br>\u2705 The role of mood in advertising and branding effectiveness&nbsp;<br>\u2705 How different environments influence customer sentiment&nbsp;<br>\u2705 What drives consumer engagement and retention&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u8996\u7dda\u8ffd\u8de1\u7814\u7a76<\/h2>\n\n\n\n<p>Eye Tracking Research provides data, heat maps, and <a href=\"https:\/\/www.sisinternational.com\/ja\/global-beverage-market\/\" title=\"Global Beverage Market: Market Dynamics, Growth Projections &amp; Consumer Insights\"  data-wpil-monitor-id=\"10542\">insights on what consumers<\/a> really see.&nbsp; It explains how and what is most important.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u611f\u899a\u5e02\u5834\u8abf\u67fb<\/h2>\n\n\n\n<p>\u611f\u899a\u7684 <a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e5%9b%bd%e9%9a%9b%e6%b6%88%e8%b2%bb%e8%80%85%e8%aa%bf%e6%9f%bb\/\" title=\"\u56fd\u969b\u6d88\u8cbb\u8005\u7814\u7a76\"  data-wpil-monitor-id=\"10544\">Research uncovers what do consumers<\/a> really feel.&nbsp; It examines biological and physical reactions to stimuli, products and brands.<\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-886dce0b\"><img decoding=\"async\" class=\"gb-image gb-image-886dce0b\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/07\/Qualitative-Market-Research-for-Businesses-4.jpg\" alt=\"Tools and Resources for Qualitative Market Research\" title=\"Qualitative Market Research for Businesses (4)\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Role of Mood Research in Digital Experiences<\/strong><\/h2>\n\n\n\n<p>With the rise of e-commerce and digital interactions, mood research is becoming essential in shaping user experiences online. Companies are leveraging <strong>real-time emotional analytics<\/strong> to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p>Enhance website and app design for better engagement&nbsp;<\/p><\/li>\n\n\n\n<li><p>Create personalized recommendations based on emotional triggers&nbsp;<\/p><\/li>\n\n\n\n<li><p>Optimize chatbots and AI assistants to respond with empathy&nbsp;<\/p><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Mood Research and Brand Positioning<\/strong><\/h2>\n\n\n\n<p>Mood Market Research plays a pivotal role in <strong>brand differentiation<\/strong>. Companies that understand the emotional needs of their audience can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p><a href=\"https:\/\/www.sisinternational.com\/ja\/%e5%8c%96%e7%b2%a7%e5%93%81%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8b%e6%84%9f%e6%83%85%e7%9a%84%e3%81%aa%e3%81%a4%e3%81%aa%e3%81%8c%e3%82%8a%e3%81%ae%e6%a7%8b%e7%af%89%e3%81%a8%e7%a7%81%e3%81%9f%e3%81%a1\/\" title=\"\u5316\u7ca7\u54c1\u3067\u611f\u60c5\u7684\u306a\u3064\u306a\u304c\u308a\u3092\u7bc9\u304f\"  data-wpil-monitor-id=\"10538\">Build <strong>stronger emotional connections<\/strong><\/a> with consumers&nbsp;<\/p><\/li>\n\n\n\n<li><p>Position themselves as more <strong>authentic and relatable<\/strong>&nbsp;<\/p><\/li>\n\n\n\n<li><p>Develop <strong>advertising campaigns that evoke trust, nostalgia, or excitement<\/strong>&nbsp;<\/p><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Intersection of Mood Research and AI-Driven Commerce<\/strong><\/h2>\n\n\n\n<p>AI and machine learning are transforming how businesses utilize mood data. The integration of <strong>mood research with AI-driven commerce<\/strong> allows brands to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p>Predict buying behavior based on <strong>emotional state patterns<\/strong>&nbsp;<\/p><\/li>\n\n\n\n<li><p>Develop <strong>adaptive pricing strategies<\/strong> based on real-time sentiment&nbsp;<\/p><\/li>\n\n\n\n<li><p>Deliver <strong>mood-responsive <a href=\"https:\/\/www.sisinternational.com\/ja\/financial-services-consulting\/financial-services-customer-satisfaction\/\" title=\"Financial Services Customer Satisfaction\"  data-wpil-monitor-id=\"10535\">customer service<\/a><\/strong> that enhances satisfaction&nbsp;<\/p><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u30e0\u30fc\u30c9\u30fb\u30ea\u30b5\u30fc\u30c1\u30fb\u30a2\u30f3\u30c9\u30fb\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u306b\u3064\u3044\u3066<\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Mood Intelligence \u306f\u3001\u8eab\u4f53\u7684\u306a\u611f\u60c5\u7684\u53cd\u5fdc (\u611f\u899a\u51fa\u529b) \u3092\u4e3b\u8981\u306a\u30d6\u30e9\u30f3\u30c9\u304a\u3088\u3073\u88fd\u54c1\u306e\u5c5e\u6027\u3068\u30de\u30c3\u30d4\u30f3\u30b0\u3057\u3001\u6d88\u8cbb\u8005\u3068\u611f\u60c5\u7684\u306b\u3064\u306a\u304c\u308b\u65b9\u6cd5\u306b\u95a2\u3059\u308b\u591a\u6b21\u5143\u306e\u6d1e\u5bdf\u3092\u751f\u307f\u51fa\u3057\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">\u611f\u899a\u5e02\u5834\u8abf\u67fb\u306e\u5229\u70b9<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30c7\u30fc\u30bf\u3068\u6df1\u3044\u6d1e\u5bdf\u3092\u767a\u898b\u3057\u3001 <em>\u8868\u9762\u4e0b<\/em> \u305d\u3057\u3066 <em>\u8a00\u308f\u308c\u3066\u3044\u308b\u3053\u3068\u3092\u8d85\u3048\u3066<\/em>\u65b0\u305f\u306a\u5229\u70b9\u3092\u767a\u898b\u3059\u308b<\/li>\n\n\n\n<li>\u8a00\u8a9e\u8a18\u61b6\u3084\u8a8d\u8b58\u30c6\u30b9\u30c8\u3088\u308a\u3082\u79d1\u5b66\u7684\u306a\u767a\u898b\u3092\u63d0\u4f9b\u3059\u308b<\/li>\n\n\n\n<li>\u7814\u7a76\u8005\u304c\u91cd\u8981\u306a\u5909\u6570\u3092\u5206\u96e2\u3057\u3066\u7279\u5b9a\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b<\/li>\n\n\n\n<li>\u3088\u308a\u91cd\u5927\u306a\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3078\u306e\u9053\u3092\u958b\u304f\u5553\u767a\u7684\u306a\u767a\u898b<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How Mood Influences Consumer Behavior<\/strong><\/h2>\n\n\n\n<p>Mood is <strong>one of the strongest motivators behind consumer decisions<\/strong>. Here\u2019s how businesses can harness Mood Market Research to optimize their strategies:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Personalized Marketing &amp; Advertising<\/strong><\/h3>\n\n\n\n<p><strong>Consumers engage more with ads that match their emotional state.<\/strong> AI-driven mood insights help brands craft ads that resonate at the right time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Optimized In-Store &amp; Online Shopping Experiences<\/strong><\/h3>\n\n\n\n<p>Retailers use <strong>mood-based insights<\/strong> to create store layouts, lighting, music, and scents that evoke positive emotions and increase sales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Improved Product Development<\/strong><\/h3>\n\n\n\n<p><strong>Understanding consumer mood helps brands develop products that connect emotionally<\/strong>\u2014from packaging design to product functionality.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Enhanced Customer Experience &amp; Loyalty<\/strong><\/h3>\n\n\n\n<p><strong>Positive moods drive <\/strong><a href=\"https:\/\/www.sisinternational.com\/ja\/sis%e3%83%96%e3%83%a9%e3%83%b3%e3%83%89%e7%a0%94%e7%a9%b6%e3%81%a8%e9%a1%a7%e5%ae%a2%e3%83%ad%e3%82%a4%e3%83%a4%e3%83%ab%e3%83%86%e3%82%a3\/\" title=\"\u30d6\u30e9\u30f3\u30c9\u5e02\u5834\u8abf\u67fb\u3068\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\"  data-wpil-monitor-id=\"10540\">brand loyalty. Companies use mood research<\/a> to tailor customer service experiences, ensuring <strong>happier, more engaged customers.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Future of Mood Market Research<\/strong><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-b4fcc4ed\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-b4fcc4ed\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/AI-4.jpg\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\" title=\"AI (4)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/AI-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/AI-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/AI-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/AI-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/AI-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>As technology advances, mood market research will integrate AI, wearable technology, and real-time sentiment tracking to provide even deeper insights into consumer emotions. The brands that tap into these emotional drivers will dominate their industries.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Final Thoughts from Ruth Stanat, CEO of SIS International Research<\/strong><\/h2>\n\n\n\n<p><strong>\u201cEmotions drive decisions. If you\u2019re not researching how your customers feel, you\u2019re missing the most important factor influencing their behavior.\u201d<\/strong><\/p>\n\n\n\n<p>\u3067 <a href=\"https:\/\/www.linkedin.com\/company\/sisinternationalresearch\/posts\/?feedView=all\" target=\"_blank\" rel=\"noopener\"><strong>SIS\u30a4\u30f3\u30bf\u30fc\u30ca\u30b7\u30e7\u30ca\u30eb\u30fb\u30ea\u30b5\u30fc\u30c1<\/strong><\/a>, we specialize in mood market research to help businesses create emotionally intelligent marketing strategies, enhance brand engagement, and boost customer retention.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u306e\u65bd\u8a2d\u6240\u5728\u5730<\/h2>\n\n\n\n<p>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe>\n\n\n\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">11 E 22nd Street\u30012\u968e\u3001\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u3001NY 10010 \u96fb\u8a71: +1(212) 505-6805<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">SIS\u30a4\u30f3\u30bf\u30fc\u30ca\u30b7\u30e7\u30ca\u30eb\u306b\u3064\u3044\u3066<\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/ja\/\"><span style=\"font-weight: 400;\">SIS\u30a4\u30f3\u30bf\u30fc\u30ca\u30b7\u30e7\u30ca\u30eb<\/span><\/a><span style=\"font-weight: 400;\"> offers Quantitative, Qualitative, and Strategy Research. We provide data, tools, strategies, reports, and insights for decision-making. We also conduct interviews, surveys, focus groups, and other <a href=\"https:\/\/www.sisinternational.com\/ja\/quantitative-market-research-methods-and-techniques\/\" title=\"Quantitative Market Research Methods and Techniques\" data-wpil-monitor-id=\"10532\">Market Research methods<\/a> and approaches.<\/span><a href=\"https:\/\/www.sisinternational.com\/ja\/sis%e5%9b%bd%e9%9a%9b%e7%a0%94%e7%a9%b6%e3%81%ab%e3%81%a4%e3%81%84%e3%81%a6\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> \u304a\u554f\u3044\u5408\u308f\u305b<\/span><\/a><span style=\"font-weight: 400;\"> \u6b21\u306e\u5e02\u5834\u8abf\u67fb\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306b\u3054\u5229\u7528\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">&nbsp;<span style=\"font-weight: 400;\">&nbsp;<\/span><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">&nbsp;<\/h2>","protected":false},"excerpt":{"rendered":"<p>\u611f\u899a\u5e02\u5834\u8abf\u67fb\u306f\u3001\u73fe\u8c61\u3092\u7406\u89e3\u3057\u3001\u65b0\u305f\u306a\u6226\u7565\u7684\u512a\u4f4d\u6027\u3092\u751f\u307f\u51fa\u3059\u305f\u3081\u306e\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>","protected":false},"author":1,"featured_media":62604,"parent":20148,"menu_order":1,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-20066","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/20066","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/comments?post=20066"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/20066\/revisions"}],"predecessor-version":[{"id":81730,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/20066\/revisions\/81730"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/20148"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media\/62604"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media?parent=20066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}