{"id":16544,"date":"2015-06-14T01:33:43","date_gmt":"2015-06-14T01:33:43","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=16544"},"modified":"2026-01-24T18:02:36","modified_gmt":"2026-01-24T23:02:36","slug":"%e5%b0%8f%e5%a3%b2%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e3%83%96%e3%83%a9%e3%83%b3%e3%83%87%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%a8%e9%a1%a7%e5%ae%a2%e8%aa%bf%e6%9f%bb%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e5%b0%8f%e5%a3%b2%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/","title":{"rendered":"\u5c0f\u58f2\u5e02\u5834\u8abf\u67fb | \u5e97\u5185\u5e02\u5834\u8abf\u67fb"},"content":{"rendered":"<h1 class=\"wp-block-heading\">SIS \u5c0f\u58f2\u5e02\u5834\u8abf\u67fb | \u5e97\u5185\u5e02\u5834\u8abf\u67fb<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-4f181d5b\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-4f181d5b\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-22.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-22.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-22-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-22-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-22-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-22-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SIS \u5c0f\u58f2\u5e02\u5834\u8abf\u67fb\u306f\u3001\u6d88\u8cbb\u8005\u304c\u5c0f\u58f2\u74b0\u5883\u3067\u3069\u306e\u3088\u3046\u306b\u4ea4\u6d41\u3059\u308b\u304b\u306b\u3064\u3044\u3066\u6df1\u3044\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u3053\u306e\u8abf\u67fb\u306f\u3001\u5e97\u8217\u3084\u8def\u4e0a\u3067\u306e\u30a4\u30f3\u30bf\u30fc\u30bb\u30d7\u30c8\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0 \u30a2\u30ed\u30f3\u30b0\u3001\u6c11\u65cf\u8a8c\u7684\u8abf\u67fb\u3001\u305d\u306e\u4ed6\u306e\u65b9\u6cd5\u3092\u901a\u3058\u3066\u3001\u4f01\u696d\u304c\u52b9\u679c\u7684\u306a\u5e02\u5834\u3092\u958b\u767a\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u8a73\u7d30\u306a\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">Our retail market&nbsp;research provides insight into:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9<\/li>\n\n\n\n<li>\u884c\u52d5<\/li>\n\n\n\n<li>\u9867\u5ba2\u304c\u6c42\u3081\u3066\u3044\u308b\u3082\u306e<\/li>\n\n\n\n<li>\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u306e\u8a2d\u8a08<\/li>\n\n\n\n<li>\u30c1\u30e3\u30cd\u30eb\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9<\/li>\n\n\n\n<li>\u7af6\u4e89\u306b\u95a2\u3059\u308b\u6d1e\u5bdf<\/li>\n\n\n\n<li>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30c7\u30fc\u30bf<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e3%83%95%e3%82%a3%e3%83%b3%e3%83%86%e3%83%83%e3%82%af%e6%88%a6%e7%95%a5%e3%82%b3%e3%83%b3%e3%82%b5%e3%83%ab%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e7%a0%94%e7%a9%b6\/%e9%87%91%e8%9e%8d%e3%82%b5%e3%83%bc%e3%83%93%e3%82%b9%e9%a1%a7%e5%ae%a2%e7%8d%b2%e5%be%97%e3%82%b3%e3%83%b3%e3%82%b5%e3%83%ab%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0\/\" title=\"\u91d1\u878d\u30b5\u30fc\u30d3\u30b9\u9867\u5ba2\u7372\u5f97\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\"  data-wpil-monitor-id=\"9688\">\u9867\u5ba2\u4f53\u9a13\u3068\u30b5\u30fc\u30d3\u30b9<\/a><\/li>\n\n\n\n<li>\u30d5\u30ed\u30a2\u30ec\u30a4\u30a2\u30a6\u30c8<\/li>\n\n\n\n<li>\u5e97\u5185\u304a\u3088\u3073\u5e97\u982d\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\uff08PoP\uff09<\/li>\n\n\n\n<li>\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0<\/li>\n\n\n\n<li>\u52d5\u6a5f\u3001\u8a8d\u8b58\u3001\u614b\u5ea6<\/li>\n\n\n\n<li>\u554f\u984c\u70b9<\/li>\n\n\n\n<li>Pricing, <a href=\"https:\/\/www.sisinternational.com\/ja\/%e5%b0%82%e9%96%80%e7%9f%a5%e8%ad%98\/%e7%b5%8c%e9%a8%93%e3%81%ae%e5%b1%a5%e6%ad%b4%e6%9b%b8\/%e3%83%91%e3%83%bc%e3%82%bd%e3%83%8a%e3%83%ab%e3%82%b1%e3%82%a2%e8%a3%bd%e5%93%81%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" title=\"\u30d1\u30fc\u30bd\u30ca\u30eb\u30b1\u30a2\u88fd\u54c1\u5e02\u5834\u8abf\u67fb\"  data-wpil-monitor-id=\"9685\">product and marketing<\/a> mix insight<\/li>\n\n\n\n<li>\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u52b9\u679c<\/li>\n\n\n\n<li>\u8cfc\u8cb7\u7fd2\u6163<\/li>\n\n\n\n<li>\u5730\u57df\u5dee<\/li>\n\n\n\n<li>\u4ea4\u901a\u7fd2\u6163<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u76e3\u67fb\u3068\u5e97\u8217\u76e3\u67fb<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u76e3\u67fb\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5ba2\u89b3\u7684\u306b\u8ffd\u8de1\u3057\u3001\u6700\u3082\u91cd\u8981\u306a\u69cb\u6210\u54e1\u3092\u6e80\u8db3\u3055\u305b\u308b\u65b9\u6cd5\u3092\u3088\u308a\u6df1\u304f\u7406\u89e3\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u76e3\u67fb\u306b\u304a\u3051\u308b\u5f53\u793e\u306e\u5f37\u307f\u306f\u3001\u5e02\u5834\u5168\u4f53\u306e\u72b6\u6cc1\u306b\u3064\u3044\u3066\u5341\u5206\u306a\u6d1e\u5bdf\u3092\u5f97\u308b\u305f\u3081\u306b\u3059\u3079\u3066\u306e\u5e02\u5834\u69cb\u6210\u54e1\u304b\u3089\u60c5\u5831\u3092\u53ce\u96c6\u3059\u308b\u3068\u3044\u3046\u5f53\u793e\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u304b\u3089\u751f\u307e\u308c\u3066\u3044\u307e\u3059\u3002<\/h3>\n\n\n\n<p>Our approach provides flexibility for our researchers to probe beyond spoken words and across borders. Further, our past experience and <a href=\"https:\/\/www.sisinternational.com\/ja\/%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb-%e3%82%b7%e3%82%a7%e3%82%a2%e3%83%aa%e3%83%b3%e3%82%b0%e3%82%a8%e3%82%b3%e3%83%8e%e3%83%9f%e3%83%bc\/\" title=\"\u30b7\u30a7\u30a2\u30ea\u30f3\u30b0\u30a8\u30b3\u30ce\u30df\u30fc\u306b\u304a\u3051\u308b\u5e02\u5834\u8abf\u67fb\"  data-wpil-monitor-id=\"1929\">thought leadership in Generational Market Research<\/a> allows us to interact with and understand age segments in their own terms.<\/p>\n\n\n\n<p>Our Stakeholder Audit studies can involve a <a href=\"https:\/\/www.sisinternational.com\/ja\/%e5%b0%82%e9%96%80%e7%9f%a5%e8%ad%98\/%e7%94%a3%e6%a5%ad\/%e5%b0%8f%e5%a3%b2%e3%83%9d%e3%83%83%e3%83%97%e3%82%a2%e3%83%83%e3%83%97%e3%82%b9%e3%83%88%e3%82%a2%e4%bd%93%e9%a8%93%e5%9e%8b%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%82%b3\/\" title=\"\u5c0f\u58f2\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u30b9\u30c8\u30a2\u4f53\u9a13\u578b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\"  data-wpil-monitor-id=\"9699\">Store Audit component at the retail<\/a> level. Companies discover how much a <a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e3%83%96%e3%83%a9%e3%83%b3%e3%83%87%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%a8%e9%a1%a7%e5%ae%a2%e8%aa%bf%e6%9f%bb%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e8%a3%bd%e5%93%81%e3%83%86%e3%82%b9%e3%83%88-%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/%e3%83%8b%e3%83%a5%e3%83%bc%e3%83%a8%e3%83%bc%e3%82%af%e3%81%a8%e3%83%ad%e3%82%b5%e3%83%b3%e3%82%bc%e3%83%ab%e3%82%b9%e3%81%ae%e5%b0%8f%e5%a3%b2%e8%a3%bd%e5%93%81%e3%83%86%e3%82%b9%e3%83%88\/\" title=\"\u30ed\u30b5\u30f3\u30bc\u30eb\u30b9\u3088\u308a\u3082\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u3067\u5c0f\u58f2\u88fd\u54c1\u30c6\u30b9\u30c8\u3092\u884c\u3046\u5229\u70b9\"  data-wpil-monitor-id=\"9691\">product has been sold by retail<\/a> location, the effectiveness of their own and competitors\u2019 promotional strategies, insight about retailer infrastructure, the satisfaction of retailers and new opportunities.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3: \u30b0\u30ed\u30fc\u30d0\u30eb\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u76e3\u67fb<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u597d\u4f8b\u306f\u3001\u5927\u624b\u30af\u30ec\u30b8\u30c3\u30c8\u30ab\u30fc\u30c9\u4f1a\u793e\u306e\u305f\u3081\u306b\u5f53\u793e\u304c\u6570\u5e74\u306b\u308f\u305f\u3063\u3066\u5b9f\u65bd\u3057\u305f 20 \u304b\u56fd\u306e\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u8ffd\u8de1\u8abf\u67fb\u3067\u3059\u3002<\/h3>\n\n\n\n<p>SIS interviewed merchant stakeholders at the local retail level to determine where the card was accepted, to identify why the card was not accepted and to specify where opportunities remained. We conducted the research in over 15 languages and delivered strategic <a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e5%ae%9a%e6%80%a7%e7%9a%84%e5%ae%9a%e9%87%8f%e7%9a%84%e7%a0%94%e7%a9%b6%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e3%83%81%e3%83%a3%e3%82%a4%e3%83%89%e5%88%86%e6%9e%90%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" title=\"CHAID\u5206\u6790\u5e02\u5834\u8abf\u67fb\"  data-wpil-monitor-id=\"9694\">analysis<\/a> to the client to guide their marketing program.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3: \u7c73\u56fd\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u76e3\u67fb<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">SIS \u306f\u3001\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u5e02\u653f\u5e9c\u306e\u305f\u3081\u306b\u30c1\u30e3\u30a4\u30ca\u30bf\u30a6\u30f3\u306e\u5730\u5143\u4f01\u696d\u306e\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u8abf\u67fb\u3092\u5b9f\u65bd\u3057\u307e\u3057\u305f\u3002<\/h3>\n\n\n\n<p>\u79c1\u305f\u3061\u306e <a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e5%ae%9a%e6%80%a7%e7%9a%84%e5%ae%9a%e9%87%8f%e7%9a%84%e7%a0%94%e7%a9%b6%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e9%9b%bb%e8%a9%b1%e3%82%a4%e3%83%b3%e3%82%bf%e3%83%93%e3%83%a5%e3%83%bc-%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" title=\"\u96fb\u8a71\u306b\u3088\u308b\u8a73\u7d30\u306a\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u5e02\u5834\u8abf\u67fb\"  data-wpil-monitor-id=\"9696\">researchers conducted 306 face-to-face interviews<\/a> in Mandarin and Cantonese. The outcome was a socioeconomic analysis for an environmental impact statement regarding their views on a new Security Zone in the area.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u79c1\u305f\u3061\u306f\u5e97\u8217\u76e3\u67fb\u3001\u5e97\u8217\u508d\u53d7\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30a2\u30ed\u30f3\u30b0\u3001\u6c11\u65cf\u8a8c\u7684\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u5b9f\u65bd\u3057\u307e\u3059\u3002<\/p>","protected":false},"author":1,"featured_media":62497,"parent":14650,"menu_order":4,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-16544","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/16544","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/comments?post=16544"}],"version-history":[{"count":7,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/16544\/revisions"}],"predecessor-version":[{"id":81616,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/16544\/revisions\/81616"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/14650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media\/62497"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media?parent=16544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}