{"id":15242,"date":"2015-04-12T11:07:17","date_gmt":"2015-04-12T11:07:17","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=15242"},"modified":"2025-09-11T23:59:17","modified_gmt":"2025-09-12T03:59:17","slug":"%e7%8e%a9%e5%85%b7%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ja\/expertise\/industries\/toy-market-research\/","title":{"rendered":"\u73a9\u5177\u5e02\u5834\u8abf\u67fb"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u73a9\u5177\u5e02\u5834\u8abf\u67fb<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-01584bb9\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-01584bb9\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Toy-5.jpg\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\" title=\"Toy (5)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Toy-5.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Toy-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Toy-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Toy-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Toy-5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading p1\">\u4eca\u65e5\u3001\u304a\u3082\u3061\u3083\u306f\u30c7\u30b8\u30bf\u30eb\u9818\u57df\u306b\u79fb\u884c\u3057\u3066\u304a\u308a\u3001\u30c7\u30b8\u30bf\u30eb\u30d9\u30fc\u30b9\u306e\u5b50\u4f9b\u5411\u3051\u304a\u3082\u3061\u3083\u304c\u6025\u5897\u3057\u3066\u3044\u307e\u3059\u3002<\/h3>\n\n\n\n<p class=\"p1 wp-block-paragraph\">The toy industry&nbsp;has experienced significant growth in the number of play options for kids.<\/p>\n\n\n\n<p class=\"p1 wp-block-paragraph\">\u73a9\u5177\u306e\u9700\u8981\u306f\u5b63\u7bc0\u3084\u4fa1\u683c\u306b\u5de6\u53f3\u3055\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u3001\u5909\u5316\u3059\u308b\u9867\u5ba2\u306e\u55dc\u597d\u3084\u6d41\u884c\u306e\u88fd\u54c1\u306b\u5148\u3093\u3058\u3088\u3046\u3068\u3059\u308b\u4f01\u696d\u306b\u3068\u3063\u3066\u306f\u8ab2\u984c\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"p1 wp-block-paragraph\">\u73a9\u5177\u5e97\u306e\u68da\u3084\u30aa\u30f3\u30e9\u30a4\u30f3 \u30b5\u30a4\u30c8\u306b\u306f\u3001\u6700\u65b0\u306e\u9769\u65b0\u7684\u306a\u5546\u54c1\u304c\u4e26\u3093\u3067\u3044\u307e\u3059\u3002\u4eca\u65e5\u3067\u306f\u9867\u5ba2\u3068\u306e\u63a5\u70b9\u304c\u975e\u5e38\u306b\u591a\u304f\u3001\u73a9\u5177\u696d\u754c\u306b\u306f\u65b0\u305f\u306a\u6a5f\u4f1a\u3068\u8ab2\u984c\u304c\u5b58\u5728\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SIS International Research \u306f\u3001\u73a9\u5177\u5e02\u5834\u8abf\u67fb\u3067 40 \u5e74\u4ee5\u4e0a\u306e\u7d4c\u9a13\u304c\u3042\u308a\u3001\u5927\u624b\u73a9\u5177\u30e1\u30fc\u30ab\u30fc\u3001\u5e83\u544a\u4e3b\u3001\u88fd\u54c1\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u304b\u3089\u983c\u308a\u306b\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f53\u793e\u306f\u3001\u9752\u5c11\u5e74\u304a\u3088\u3073\u5b50\u4f9b\u5411\u3051\u306e\u8abf\u67fb\u3001\u88fd\u54c1\u30b3\u30f3\u30bb\u30d7\u30c8\u306e\u30c6\u30b9\u30c8\u3001\u898f\u5236\u306b\u95a2\u3059\u308b\u6d1e\u5bdf\u3001\u5e02\u5834\u6a5f\u4f1a\u306e\u7814\u7a76\u3001\u8ca9\u58f2\u6642\u70b9\u30c7\u30fc\u30bf\u3001\u610f\u601d\u6c7a\u5b9a\u8005\u306b\u95a2\u3059\u308b\u8abf\u67fb\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f53\u793e\u306e\u5e02\u5834\u8abf\u67fb\u304a\u3088\u3073\u6226\u7565\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306b\u6226\u7565\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306e\u6700\u5148\u7aef\u306e\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u73a9\u5177\u5e02\u5834\u8abf\u67fb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We provide research into Customers, Competitors, Supply Chains, Market Context and Cultures.&nbsp; Important today are insights into the Digital Landscape including Omnichannel behavior, Customer Loyalty, Online Shopper Habits, and Willingness to Purchase.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our Qualitative Research solutions include Focus Groups, In-Depth Interviews, Ethnography, Co-Creation and Video Interviews.&nbsp; Our Quantitative Research solutions include Mobile and Online Surveys and Mall Intercepts.&nbsp; Our Strategy Research solutions include Competitive Analysis, Channel Intelligence, and Market Opportunity, Entry and Sizing Assessments.&nbsp; These solutions provide full insight into the entire business landscape.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">SIS\u73a9\u5177\u5e02\u5834\u8abf\u67fb\u306b\u3064\u3044\u3066<\/h2>\n\n\n\n<p class=\"p1 wp-block-paragraph\">\u5f53\u793e\u3067\u306f\u3001\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u3001\u88fd\u54c1\u30c6\u30b9\u30c8\u3001\u30b3\u30f3\u30bb\u30d7\u30c8 \u30c6\u30b9\u30c8\u306e\u624b\u6cd5\u3092\u53d6\u308a\u5165\u308c\u3001\u304a\u5ba2\u69d8\u304c\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u3064\u3044\u3066\u81ea\u4fe1\u3092\u6301\u3063\u3066\u6c7a\u5b9a\u3092\u4e0b\u305b\u308b\u3088\u3046\u3001\u6d1e\u5bdf\u3001\u30c7\u30fc\u30bf\u3001\u5e02\u5834\u5206\u6790\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u300c\u30e2\u30fc\u30eb \u30a4\u30f3\u30bf\u30fc\u30bb\u30d7\u30c8\u300d\u306a\u3069\u306e\u8abf\u67fb\u624b\u6cd5\u306b\u3088\u308a\u3001\u6d88\u8cbb\u8005\u306e\u55dc\u597d\u3001\u884c\u52d5\u3001\u614b\u5ea6\u306b\u3064\u3044\u3066\u3001\u8cfc\u5165\u6642\u70b9\u3067\u306e\u660e\u78ba\u306a\u60c5\u5831\u304c\u5f97\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.sisinternational.com\/ja\/about-sis\/contact-sis-international-market-research\/\">\u6b21\u56de\u306e\u73a9\u5177\u5e02\u5834\u8abf\u67fb\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306b\u3064\u3044\u3066\u306f\u3001\u5f53\u793e\u307e\u3067\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044\u3002<\/a><\/h2>","protected":false},"excerpt":{"rendered":"<p>\u5f53\u793e\u306e\u73a9\u5177\u5e02\u5834\u8abf\u67fb\u306e\u6d1e\u5bdf\u3001\u30c7\u30fc\u30bf\u3001\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0 \u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u8a73\u7d30\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>","protected":false},"author":1,"featured_media":63760,"parent":15069,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-15242","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/15242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/comments?post=15242"}],"version-history":[{"count":2,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/15242\/revisions"}],"predecessor-version":[{"id":67334,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/15242\/revisions\/67334"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/15069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media\/63760"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media?parent=15242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}