{"id":15242,"date":"2015-04-12T11:07:17","date_gmt":"2015-04-12T11:07:17","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=15242"},"modified":"2026-01-25T18:50:55","modified_gmt":"2026-01-25T23:50:55","slug":"%e7%8e%a9%e5%85%b7%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ja\/%e5%b0%82%e9%96%80%e7%9f%a5%e8%ad%98\/%e7%8e%a9%e5%85%b7%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/","title":{"rendered":"\u73a9\u5177\u5e02\u5834\u8abf\u67fb"},"content":{"rendered":"

\u73a9\u5177\u5e02\u5834\u8abf\u67fb<\/h1>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

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The toy industry has experienced significant growth in the number of play options for kids.<\/p>\n\n\n\n

\u73a9\u5177\u306e\u9700\u8981\u306f\u5b63\u7bc0\u3084\u4fa1\u683c\u306b\u5de6\u53f3\u3055\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u3001\u5909\u5316\u3059\u308b\u9867\u5ba2\u306e\u55dc\u597d\u3084\u6d41\u884c\u306e\u88fd\u54c1\u306b\u5148\u3093\u3058\u3088\u3046\u3068\u3059\u308b\u4f01\u696d\u306b\u3068\u3063\u3066\u306f\u8ab2\u984c\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n

Toy store shelves and online sites are stocked with the latest, most innovative items. With so many customer touchpoints today, new opportunities and challenges<\/a> exist in the toy industry.<\/p>\n\n\n\n

SIS International Research has over 40+ years experience in Toy<\/a> market research experience, making us a go-to for major toy makers, advertisers and product managers.<\/p>\n\n\n\n

We provide Youth & Children’s research, Product Concept Testing<\/a>, regulation insights, Market Opportunity studies, Point-of-Sale data, and Decision Maker research.<\/p>\n\n\n\n

\u5f53\u793e\u306e\u5e02\u5834\u8abf\u67fb\u304a\u3088\u3073\u6226\u7565\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306b\u6226\u7565\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306e\u6700\u5148\u7aef\u306e\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n

\u73a9\u5177\u5e02\u5834\u8abf\u67fb\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3<\/h2>\n\n\n\n

\u6211\u3005\u304c\u63d0\u4f9b\u3057\u307e\u3059 research into Customers<\/a>, Competitors, Supply Chains, Market Context and Cultures.  Important today are insights into the Digital Landscape including Omnichannel behavior, Customer Loyalty, Online Shopper Habits, and Willingness to Purchase.<\/p>\n\n\n\n

Our Qualitative Research solutions include Focus Groups<\/a>, In-Depth Interviews, Ethnography, Co-Creation and Video Interviews.  Our Quantitative Research solutions include Mobile and Online Surveys<\/a> and Mall Intercepts.  Our Strategy Research solutions include Competitive Analysis<\/a>, Channel Intelligence, and Market Opportunity, Entry and Sizing Assessments.  These solutions provide full insight into the entire business landscape.<\/p>\n\n\n\n

SIS\u73a9\u5177\u5e02\u5834\u8abf\u67fb\u306b\u3064\u3044\u3066<\/h2>\n\n\n\n

We incorporate focus groups, product testing, and concept testing techniques that provide our clients with the insight, data, and market analysis to make confident decisions about their products and services<\/a>. Research methodologies such as \u201cmall intercepts\u201d shed bright point-of-purchase light on consumer preferences, behaviors, and attitudes.<\/p>\n\n\n\n

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