{"id":14344,"date":"2015-02-15T00:32:10","date_gmt":"2015-02-15T00:32:10","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=14344"},"modified":"2025-09-05T17:21:39","modified_gmt":"2025-09-05T21:21:39","slug":"%e3%82%a8%e3%83%b3%e3%82%bf%e3%83%bc%e3%83%86%e3%82%a4%e3%83%a1%e3%83%b3%e3%83%88%e3%83%a1%e3%83%87%e3%82%a3%e3%82%a2%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ja\/expertise\/industries\/entertainment-media-market-research\/","title":{"rendered":"\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30e1\u30f3\u30c8\u3068\u30e1\u30c7\u30a3\u30a2\u306e\u5e02\u5834\u8abf\u67fb"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30e1\u30f3\u30c8\u3068\u30e1\u30c7\u30a3\u30a2\u306e\u5e02\u5834\u8abf\u67fb<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-09edb556\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-09edb556\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Social-media-3.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Social-media-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Social-media-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Social-media-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Social-media-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Social-media-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">The Entertainment and Media industries are rapidly changing.\u00a0 With the rise of digital media, social media, streaming content, and changing customer tastes, the need for cutting-edge insight is profound.<\/h2>\n\n\n\n<p class=\"p1 wp-block-paragraph\">\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30f3\u30e1\u30f3\u30c8\u304a\u3088\u3073\u30e1\u30c7\u30a3\u30a2\u5e02\u5834\u8abf\u67fb\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u884c\u52d5\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u597d\u307f\u3001\u30c6\u30ec\u30d3\u306e\u7fd2\u6163\u306b\u95a2\u3059\u308b\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"p1 wp-block-paragraph\">One of the biggest challenges is how to monetize the consumption of digital media.<\/p>\n\n\n\n<p class=\"p1 wp-block-paragraph\">\u5f53\u793e\u306f\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3068\u5354\u529b\u3057\u3066\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u6226\u7565\u7684\u306a\u512a\u5148\u4e8b\u9805\u3068\u30cb\u30fc\u30ba\u306b\u5bfe\u51e6\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30e1\u30c7\u30a3\u30a2<\/li>\n\n\n\n<li>\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2<\/li>\n\n\n\n<li>\u30c6\u30ec\u30d3\u653e\u9001<\/li>\n\n\n\n<li>\u5e83\u544a\u30c6\u30b9\u30c8<\/li>\n\n\n\n<li>\u6d88\u8cbb\u8005\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u884c\u52d5<\/li>\n\n\n\n<li>\u30df\u30ec\u30cb\u30a2\u30eb\u5e02\u5834\u8abf\u67fb<\/li>\n\n\n\n<li>\u97f3\u697d\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9<\/li>\n\n\n\n<li>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u30c6\u30b9\u30c8<\/li>\n\n\n\n<li>\u610f\u601d\u6c7a\u5b9a\u8005\u8abf\u67fb<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u30b0\u30ed\u30fc\u30d0\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u53f0\u982d<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-1e2adf03\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-1e2adf03\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Social-media-2.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Social-media-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Social-media-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Social-media-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Social-media-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Social-media-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Historically, the U.S. has been the largest market for entertainment-related businesses. However, China is closing the gap fast. It has become imperative to understand the industry from a global standpoint. SIS International Research has assisted many entertainment and media companies in determining international market trends and in bridging cultural gaps that could hinder global marketing efforts. Our clients include radio stations, non-digital media outlets, animation houses, major film companies, television networks, media streaming services, music companies, media distributors, and many others.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u30c7\u30b8\u30bf\u30eb \u30e1\u30c7\u30a3\u30a2\u3068\u30aa\u30f3\u30e9\u30a4\u30f3 \u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u3082\u6025\u901f\u306b\u6210\u9577\u3057\u3066\u3044\u307e\u3059\u3002\u5f53\u793e\u306f\u30c7\u30b8\u30bf\u30eb \u30e1\u30c7\u30a3\u30a2\u4f01\u696d\u3068\u9023\u643a\u3057\u3001\u5e02\u5834\u6a5f\u4f1a\u3001\u7af6\u5408\u5206\u6790\u3001\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u8abf\u67fb\u3001\u65b0\u88fd\u54c1\u767a\u58f2\u8abf\u67fb\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5e02\u5834\u8abf\u67fb\u306e\u65b9\u6cd5<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u8a73\u7d30\u306a\u6d88\u8cbb\u8005\u8abf\u67fb\u3068\u8457\u540d\u306a\u601d\u60f3\u30ea\u30fc\u30c0\u30fc\u3068\u306e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306b\u3088\u308a\u3001\u4ed6\u306e\u65b9\u6cd5\u3067\u306f\u5f97\u3089\u308c\u306a\u3044\u6d1e\u5bdf\u3068\u30c7\u30fc\u30bf\u304c\u5f97\u3089\u308c\u307e\u3059\u3002SIS \u306e\u5e02\u5834\u60c5\u5831\u8abf\u67fb\u306b\u3088\u308a\u3001\u5e02\u5834\u3067\u306e\u7af6\u4e89\u4e0a\u306e\u512a\u4f4d\u6027\u3092\u3082\u305f\u3089\u3059\u91cd\u8981\u306a\u60c5\u5831\u304c\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3059\u3002\u5f53\u793e\u306f\u3001\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u3001\u5b9a\u91cf\u30aa\u30f3\u30e9\u30a4\u30f3\u8abf\u67fb\u3001\u30d7\u30ed\u30b0\u30e9\u30df\u30f3\u30b0\u8abf\u67fb\u3001\u96fb\u8a71\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3001\u9867\u5ba2\u30a4\u30f3\u30bf\u30fc\u30bb\u30d7\u30c8\u3092\u5b9f\u65bd\u3057\u3066\u3001\u304a\u5ba2\u69d8\u304c\u6700\u3082\u7372\u5f97\u3057\u305f\u3044\u5e02\u5834\u3067\u6700\u3082\u30ea\u30fc\u30c1\u3057\u305f\u3044\u6d88\u8cbb\u8005\u306e\u8003\u3048\u65b9\u3092\u3088\u308a\u6df1\u304f\u7406\u89e3\u3067\u304d\u308b\u3088\u3046\u652f\u63f4\u3057\u307e\u3059\u300240 \u5e74\u4ee5\u4e0a\u306b\u308f\u305f\u308b\u30e1\u30c7\u30a3\u30a2\u5e02\u5834\u8abf\u67fb\u306e\u7d4c\u9a13\u3092\u304a\u5ba2\u69d8\u306e\u305f\u3081\u306b\u6d3b\u7528\u3055\u305b\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>","protected":false},"excerpt":{"rendered":"<p>\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30f3\u30e1\u30f3\u30c8\u3068\u30e1\u30c7\u30a3\u30a2\u306f\u6025\u901f\u306b\u5909\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30f3\u30e1\u30f3\u30c8\u3068\u30e1\u30c7\u30a3\u30a2\u306e\u5e02\u5834\u8abf\u67fb\u3092\u901a\u3058\u3066\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u304c\u7af6\u4e89\u4e0a\u306e\u512a\u4f4d\u6027\u3092\u7372\u5f97\u3067\u304d\u308b\u3088\u3046\u5f53\u793e\u304c\u3069\u306e\u3088\u3046\u306b\u652f\u63f4\u3057\u3066\u3044\u308b\u304b\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>","protected":false},"author":1,"featured_media":63346,"parent":15069,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-14344","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/14344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/comments?post=14344"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/14344\/revisions"}],"predecessor-version":[{"id":67082,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/14344\/revisions\/67082"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/15069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media\/63346"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media?parent=14344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}