{"id":14175,"date":"2015-02-10T14:12:03","date_gmt":"2015-02-10T14:12:03","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=14175"},"modified":"2026-01-24T00:47:51","modified_gmt":"2026-01-24T05:47:51","slug":"%e5%ae%b6%e9%9b%bb%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb-2","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ja\/%e5%b0%82%e9%96%80%e7%9f%a5%e8%ad%98\/%e5%ae%b6%e9%9b%bb%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb-2\/","title":{"rendered":"\u5bb6\u96fb\u5e02\u5834\u8abf\u67fb"},"content":{"rendered":"<h1 class=\"wp-block-heading\">\u5bb6\u96fb\u5e02\u5834\u8abf\u67fb<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-255ce65e\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-255ce65e\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Consumer-electronics-1.jpg\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\" title=\"Consumer electronics (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Consumer-electronics-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Consumer-electronics-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Consumer-electronics-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Consumer-electronics-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Consumer-electronics-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">\u5bb6\u96fb\u5e02\u5834\u306f\u5fa9\u6d3b\u3057\u3001\u6210\u9577\u3092\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002<\/h2>\n\n\n\n<p class=\"p1\">\u4f4f\u5b85\u5e02\u5834\u306e\u6539\u5584\u3068\u6d88\u8cbb\u8005\u306e\u81ea\u4fe1\u306e\u9ad8\u307e\u308a\u306b\u3088\u308a\u3001\u666f\u6c17\u306f\u4f4e\u8ff7\u671f\u304b\u3089\u56de\u5fa9\u3057\u3064\u3064\u3042\u308a\u307e\u3059\u3002\u4eca\u306f\u7d76\u597d\u306e\u30c1\u30e3\u30f3\u30b9\u306e\u6642\u3067\u3042\u308a\u3001SIS \u306f\u4f01\u696d\u304c\u8cc7\u672c\u3092\u7372\u5f97\u3057\u3001\u7e41\u6804\u3059\u308b\u4e0a\u3067\u4e0d\u53ef\u6b20\u306a\u5b58\u5728\u3068\u306a\u308a\u5f97\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"p1\">The rise of technology and mobile devices presents significant opportunities and changes in how consumers behave at home.&nbsp; We provide expert <a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e5%ae%9a%e6%80%a7%e7%9a%84%e5%ae%9a%e9%87%8f%e7%9a%84%e7%a0%94%e7%a9%b6%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e3%83%81%e3%83%a3%e3%82%a4%e3%83%89%e5%88%86%e6%9e%90%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" title=\"CHAID\u5206\u6790\u5e02\u5834\u8abf\u67fb\"  data-wpil-monitor-id=\"9607\">market and data analysis<\/a> that yields critical information our clients demand, such as customer purchasing, usability, preferences and behavioral insights.<\/p>\n\n\n\n<p class=\"p1\">\u304a\u5ba2\u69d8 <a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e3%83%95%e3%82%a9%e3%83%bc%e3%82%ab%e3%82%b9%e3%82%b0%e3%83%ab%e3%83%bc%e3%83%97%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" title=\"\u30d5\u30a9\u30fc\u30ab\u30b9\u30fb\u30b0\u30eb\u30fc\u30d7\u30fb\u30de\u30fc\u30b1\u30c3\u30c8\u30fb\u30ea\u30b5\u30fc\u30c1\"  data-wpil-monitor-id=\"9604\">Research and Focus Groups<\/a> provide insight on the attitudes and opinions of end-users.&nbsp; Other <a href=\"https:\/\/www.sisinternational.com\/ja\/%e4%bb%a3%e6%9b%bf%e7%a0%94%e7%a9%b6%e6%96%b9%e6%b3%95%e3%81%a8%e5%ae%b6%e5%ba%ad%e8%a8%aa%e5%95%8f\/\" title=\"\u4ee3\u66ff\u7814\u7a76\u65b9\u6cd5\u3068\u5bb6\u5ead\u8a2a\u554f\u00a0\"  data-wpil-monitor-id=\"848\">methods such as home visits<\/a>, mall intercepts, lifestyle research and street surveys explore customer impressions and effectively gauge brand awareness levels.<\/p>\n\n\n\n<p class=\"p1\">We are also a leader of In-Home and Video Ethnography, allowing our clients to see how customers interact with and use their products.&nbsp; Gang surveys are popular with some manufacturers who need data to support decision-making.&nbsp; Lastly, co-creation sessions between product developers and end users can also be helpful in new product development.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">\u88fd\u9020\u62e0\u70b9\u304c\u79fb\u884c\u3057\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u5546\u53d6\u5f15\u306e\u65b0\u3057\u3044\u30c1\u30e3\u30cd\u30eb\u304c\u51fa\u73fe\u3059\u308b\u4e2d\u3001SIS International \u306e\u56fd\u969b\u5e02\u5834\u3067\u306e\u7d4c\u9a13\u304c\u5927\u304d\u306a\u9055\u3044\u3092\u751f\u307f\u51fa\u3057\u307e\u3059\u3002<\/h2>\n\n\n\n<p class=\"p1\">We understand the cultural differences and complexities that impact the purchasing of household appliances and home-related products. We\u2019re ever vigilant; evaluating marketing <a href=\"https:\/\/www.sisinternational.com\/ja\/future-trends-in-qualitative-market-research\/\" title=\"Future Trends in Qualitative Market Research\"  data-wpil-monitor-id=\"9606\">trends and anticipating future<\/a> market movements. We make it our business to make your business better.<\/p>\n\n\n\n<p>\u6211\u3005\u304c\u63d0\u4f9b\u3057\u307e\u3059\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u30d5\u30a9\u30fc\u30ab\u30b9\u30fb\u30b0\u30eb\u30fc\u30d7<\/li>\n\n\n\n<li>\u9867\u5ba2\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc<\/li>\n\n\n\n<li>\u30db\u30fc\u30e0\uff06\u30d3\u30c7\u30aa\u6c11\u65cf\u8a8c<\/li>\n\n\n\n<li>\u5171\u5275<\/li>\n\n\n\n<li>\u8abf\u67fb<\/li>\n\n\n\n<li>\u7af6\u5408\u5206\u6790<\/li>\n\n\n\n<li>Market Opportunity, <a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e6%88%a6%e7%95%a5%e3%82%b3%e3%83%b3%e3%82%b5%e3%83%ab%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0\/%e5%b8%82%e5%a0%b4%e5%8f%82%e5%85%a5%e8%aa%bf%e6%9f%bb\/\" title=\"\u5e02\u5834\u53c2\u5165\u8abf\u67fb\"  data-wpil-monitor-id=\"9609\">Entry &amp; Sizing Research<\/a><\/li>\n\n\n\n<li>\u6226\u7565\u30ea\u30b5\u30fc\u30c1<\/li>\n<\/ul>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>SIS \u306f\u5bb6\u96fb\u88fd\u54c1\u5e02\u5834\u8abf\u67fb\u306e\u30ea\u30fc\u30c0\u30fc\u3067\u3042\u308a\u3001\u610f\u601d\u6c7a\u5b9a\u306e\u305f\u3081\u306e\u5b9a\u6027\u7684\u3001\u5b9a\u91cf\u7684\u3001\u6226\u7565\u7684\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002 <\/p>","protected":false},"author":1,"featured_media":64245,"parent":14514,"menu_order":4,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-14175","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/14175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/comments?post=14175"}],"version-history":[{"count":9,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/14175\/revisions"}],"predecessor-version":[{"id":81602,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/14175\/revisions\/81602"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media\/64245"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media?parent=14175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}