{"id":11783,"date":"2014-11-27T01:32:05","date_gmt":"2014-11-27T01:32:05","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=11783"},"modified":"2026-01-26T14:24:16","modified_gmt":"2026-01-26T19:24:16","slug":"%e3%83%96%e3%83%a9%e3%83%b3%e3%83%87%e3%82%a3%e3%83%b3%e3%82%b0%e9%a1%a7%e5%ae%a2%e8%aa%bf%e6%9f%bb","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e3%83%96%e3%83%a9%e3%83%b3%e3%83%87%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%a8%e9%a1%a7%e5%ae%a2%e8%aa%bf%e6%9f%bb%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e3%83%96%e3%83%a9%e3%83%b3%e3%83%87%e3%82%a3%e3%83%b3%e3%82%b0%e9%a1%a7%e5%ae%a2%e8%aa%bf%e6%9f%bb\/","title":{"rendered":"\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3068\u9867\u5ba2\u8abf\u67fb"},"content":{"rendered":"<h1 class=\"wp-block-heading p1\">\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3068\u9867\u5ba2\u8abf\u67fb<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-aa4c6532\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-aa4c6532\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-2.jpg\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\" title=\"Customer shopping (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p><span style=\"font-weight: 400;\">Why is brand and customer research a critical component of the modern business world? Every brand wishes to communicate its unique identity and values to its audience. Yet, without a deep understanding of your customer base, it becomes challenging to develop a brand identity that resonates with them. That&#8217;s why branding &amp; customer research seek to bridge this understanding gap, ensuring that businesses can craft messages, products, and experiences tailored to their desired audience.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3068\u9867\u5ba2\u8abf\u67fb\u306e\u91cd\u8981\u6027<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.sisinternational.com\/ja\/sis%e3%83%96%e3%83%a9%e3%83%b3%e3%83%89%e7%a0%94%e7%a9%b6%e3%81%a8%e9%a1%a7%e5%ae%a2%e3%83%ad%e3%82%a4%e3%83%a4%e3%83%ab%e3%83%86%e3%82%a3\/\" title=\"\u30d6\u30e9\u30f3\u30c9\u5e02\u5834\u8abf\u67fb\u3068\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\"  data-wpil-monitor-id=\"2508\">Branding &amp; customer research<\/a> is a synergy of two crucial business components that can elevate a company&#8217;s position in the market.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0:<\/b><span style=\"font-weight: 400;\"> \u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306f\u3001\u4f01\u696d\u306e\u7cbe\u795e\u3001\u4fa1\u5024\u89b3\u3001\u72ec\u81ea\u306e\u30bb\u30fc\u30eb\u30b9\u30dd\u30a4\u30f3\u30c8\u3092\u4f1d\u3048\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u304c\u30bf\u30fc\u30b2\u30c3\u30c8 \u30e6\u30fc\u30b6\u30fc\u306b\u97ff\u304f\u3088\u3046\u306b\u3059\u308b\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3088\u3044\u3067\u3057\u3087\u3046\u304b\u3002\u3053\u3053\u3067\u9867\u5ba2\u8abf\u67fb\u304c\u5f79\u7acb\u3061\u307e\u3059\u3002<\/span><\/li>\n\n\n\n<li><b>\u9867\u5ba2\u8abf\u67fb:<\/b><span style=\"font-weight: 400;\"> \u9867\u5ba2\u306e\u884c\u52d5\u3001\u597d\u307f\u3001\u30cb\u30fc\u30ba\u3001\u554f\u984c\u70b9\u3092\u6df1\u304f\u7406\u89e3\u3057\u307e\u3059\u3002\u9867\u5ba2\u304c\u8ab0\u3067\u3001\u4f55\u3092\u671b\u3093\u3067\u3044\u3066\u3001\u3069\u306e\u3088\u3046\u306b\u8003\u3048\u3066\u3044\u308b\u304b\u3092\u77e5\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u53d6\u308a\u7d44\u307f\u3092\u5fae\u8abf\u6574\u3057\u3001\u3088\u308a\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u52b9\u679c\u7684\u306a\u3082\u306e\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">\u2026\u305d\u3057\u3066\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3068\u9867\u5ba2\u8abf\u67fb\u306e\u5171\u751f\u95a2\u4fc2\u306b\u306f\u3044\u304f\u3064\u304b\u306e\u5229\u70b9\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u9867\u5ba2\u4f53\u9a13\u306e\u5411\u4e0a:<\/b><span style=\"font-weight: 400;\"> \u9867\u5ba2\u306e\u597d\u307f\u3001\u554f\u984c\u70b9\u3001\u671f\u5f85\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u9867\u5ba2\u4f53\u9a13\u3092\u6700\u9069\u5316\u3057\u3001\u3042\u3089\u3086\u308b\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3067\u6e80\u8db3\u5ea6\u3092\u78ba\u4fdd\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0:<\/b><span style=\"font-weight: 400;\"> Branding &amp; customer research help companies tailor their marketing strategies. Knowing where the audience spends their time and what messaging they resonate with ensures that marketing dollars are spent effectively.<\/span><\/p>\n\n\n\n<p><b>\u2022 \u30d3\u30b8\u30cd\u30b9\u30ea\u30b9\u30af\u306e\u8efd\u6e1b:<\/b><span style=\"font-weight: 400;\"> Introducing a new product or entering a new market segment becomes less risky when backed by solid <a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%ab%e3%83%90%e3%83%ac%e3%83%83%e3%82%b8\/%e3%83%a8%e3%83%bc%e3%83%ad%e3%83%83%e3%83%91\/%e3%83%a2%e3%83%ab%e3%83%89%e3%83%90%e3%81%ae%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" title=\"\u30e2\u30eb\u30c9\u30d0\u306b\u304a\u3051\u308b\u5e02\u5834\u8abf\u67fb\"  data-wpil-monitor-id=\"5871\">\u7814\u7a76<\/a>. It provides a clearer picture of the potential opportunities and pitfalls.<\/span><\/p>\n\n\n\n<p><b>\u2022 \u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306e\u5411\u4e0a: <\/b><span style=\"font-weight: 400;\">\u4f01\u696d\u304c\u9867\u5ba2\u306e\u671f\u5f85\u306b\u4e00\u8cab\u3057\u3066\u5fdc\u3048\u308b\u304b\u3001\u305d\u308c\u3092\u4e0a\u56de\u308b\u3068\u3001\u4fe1\u983c\u3068\u5fe0\u8aa0\u5fc3\u304c\u80b2\u307e\u308c\u307e\u3059\u3002\u9867\u5ba2\u306e\u58f0\u306b\u8033\u3092\u50be\u3051\u3001\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306b\u57fa\u3065\u3044\u3066\u884c\u52d5\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u9867\u5ba2\u3092\u7dad\u6301\u3067\u304d\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u7af6\u4e89\u4e0a\u306e\u512a\u4f4d\u6027\uff1a <\/b><span style=\"font-weight: 400;\">\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u304c\u985e\u4f3c\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u591a\u3044\u696d\u754c\u3067\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u3068\u9867\u5ba2\u7406\u89e3\u304c\u5dee\u5225\u5316\u8981\u56e0\u3068\u306a\u308a\u307e\u3059\u3002\u8abf\u67fb\u306b\u3088\u3063\u3066\u3001\u7af6\u5408\u4ed6\u793e\u306b\u5148\u3093\u3058\u308b\u305f\u3081\u306b\u6d3b\u7528\u3067\u304d\u308b\u6d1e\u5bdf\u304c\u5f97\u3089\u308c\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u88fd\u54c1\u958b\u767a\uff1a<\/b><span style=\"font-weight: 400;\"> \u9867\u5ba2\u8abf\u67fb\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306f\u3001\u88fd\u54c1\u958b\u767a\u6bb5\u968e\u3067\u975e\u5e38\u306b\u8cb4\u91cd\u3067\u3042\u308a\u3001\u65b0\u3057\u3044\u88fd\u54c1\u3084\u6a5f\u80fd\u304c\u771f\u306e\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u3084\u8981\u671b\u306b\u5408\u81f4\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u4fdd\u8a3c\u3057\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 ROI \u306e\u5411\u4e0a:<\/b><span style=\"font-weight: 400;\"> Investments in branding and marketing efforts are more likely to yield a positive return when guided by insights from <a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%ab%e3%83%90%e3%83%ac%e3%83%83%e3%82%b8\/%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb%e3%82%a2%e3%82%b8%e3%82%a2\/%e3%83%8d%e3%83%91%e3%83%bc%e3%83%ab%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" title=\"\u30cd\u30d1\u30fc\u30eb\u306e\u5e02\u5834\u8abf\u67fb\"  data-wpil-monitor-id=\"5407\">customer research<\/a>. Businesses can allocate resources more efficiently, targeting areas with the highest potential for growth and engagement.<\/span><\/p>\n\n\n\n<p><b>\u2022 \u5e02\u5834\u306e\u30ae\u30e3\u30c3\u30d7\u3092\u898b\u3064\u3051\u308b: <\/b>Branding &amp; customer <a href=\"https:\/\/www.sisinternational.com\/ja\/%e3%82%bd%e3%83%aa%e3%83%a5%e3%83%bc%e3%82%b7%e3%83%a7%e3%83%b3\/%e7%bf%bb%e8%a8%b3%e3%81%a8%e8%bb%a2%e5%86%99\/%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb%e3%81%ae%e8%bb%a2%e5%86%99\/\" title=\"\u5e02\u5834\u8abf\u67fb\u306e\u8ee2\u5199\"  data-wpil-monitor-id=\"5896\">research can unveil untapped market<\/a> segments or needs that a business can cater to. Identifying these gaps before competitors can give brands a first-mover advantage, allowing them to capture new customer bases.<\/span><\/p>\n\n\n\n<p><b>\u2022 \u9867\u5ba2\u4f53\u9a13\u306e\u5411\u4e0a: <\/b><span style=\"font-weight: 400;\">\u9867\u5ba2\u306e\u60a9\u307f\u3001\u597d\u307f\u3001\u8981\u671b\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u4f01\u696d\u306f\u81ea\u793e\u306e\u88fd\u54c1\u3001\u30b5\u30fc\u30d3\u30b9\u3001\u5168\u4f53\u7684\u306a\u4f53\u9a13\u3092\u6539\u5584\u3067\u304d\u307e\u3059\u3002\u5e38\u306b\u9867\u5ba2\u3092\u6e80\u8db3\u3055\u305b\u3066\u3044\u308b\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u5fe0\u8aa0\u5fc3\u3068\u652f\u6301\u3092\u80b2\u3080\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0:<\/b><span style=\"font-weight: 400;\"> \u30d6\u30e9\u30f3\u30c9\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8 \u30e6\u30fc\u30b6\u30fc\u306e\u5fc3\u306b\u6df1\u304f\u97ff\u304f\u3088\u3046\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 \u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3067\u304d\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u9867\u5ba2\u306e\u611f\u60c5\u3084\u6b32\u6c42\u3068\u4e00\u81f4\u3059\u308b\u3068\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u4e00\u822c\u7684\u306a\u7814\u7a76\u65b9\u6cd5&nbsp;<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3068\u9867\u5ba2\u8abf\u67fb\u306e\u5e83\u5927\u306a\u4e16\u754c\u3067\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u65b9\u6cd5\u8ad6\u306b\u3088\u3063\u3066\u3001\u4f01\u696d\u306f\u9867\u5ba2\u306e\u5fc3\u7406\u3001\u597d\u307f\u3001\u884c\u52d5\u3092\u6df1\u304f\u6398\u308a\u4e0b\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305d\u308c\u305e\u308c\u306e\u65b9\u6cd5\u306f\u72ec\u81ea\u306e\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3057\u3001\u8abf\u67fb\u306e\u5177\u4f53\u7684\u306a\u76ee\u7684\u306b\u57fa\u3065\u3044\u3066\u9078\u629e\u3067\u304d\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u3001\u3088\u304f\u4f7f\u7528\u3055\u308c\u308b\u3044\u304f\u3064\u304b\u306e\u65b9\u6cd5\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u30a2\u30f3\u30b1\u30fc\u30c8:<\/b><span style=\"font-weight: 400;\"> \u6700\u3082\u4e00\u822c\u7684\u306a\u65b9\u6cd5\u306e 1 \u3064\u3067\u3042\u308b\u30a2\u30f3\u30b1\u30fc\u30c8\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u5927\u898f\u6a21\u306a\u30b0\u30eb\u30fc\u30d7\u306e\u4eba\u3005\u304b\u3089\u5b9a\u91cf\u5316\u53ef\u80fd\u306a\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3067\u304d\u307e\u3059\u3002\u7dbf\u5bc6\u306b\u4f5c\u6210\u3055\u308c\u305f\u30a2\u30f3\u30b1\u30fc\u30c8\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u306f\u9867\u5ba2\u6e80\u8db3\u5ea6\u3001\u88fd\u54c1\u306e\u597d\u307f\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u8b58\u306b\u95a2\u3059\u308b\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7\uff1a <\/b><span style=\"font-weight: 400;\">\u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7\u3067\u306f\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3068\u9867\u5ba2\u8abf\u67fb\u306b\u95a2\u9023\u3059\u308b\u7279\u5b9a\u306e\u30c8\u30d4\u30c3\u30af\u307e\u305f\u306f\u4e00\u9023\u306e\u30c8\u30d4\u30c3\u30af\u306b\u3064\u3044\u3066\u8a71\u3057\u5408\u3046\u5c11\u4eba\u6570\u306e\u53c2\u52a0\u8005\u304c\u96c6\u307e\u308a\u307e\u3059\u3002\u30e2\u30c7\u30ec\u30fc\u30bf\u30fc\u304c\u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3\u3092\u5c0e\u304d\u3001\u305d\u306e\u3084\u308a\u53d6\u308a\u304b\u3089\u9867\u5ba2\u306e\u611f\u60c5\u3001\u8a8d\u8b58\u3001\u30a2\u30a4\u30c7\u30a2\u306b\u95a2\u3059\u308b\u8c4a\u5bcc\u306a\u6d1e\u5bdf\u304c\u5f97\u3089\u308c\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u8a73\u7d30\u306a\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc: <\/b><span style=\"font-weight: 400;\">\u3053\u308c\u3089\u306f\u3001\u500b\u4eba\u306e\u8996\u70b9\u3092\u6df1\u304f\u6398\u308a\u4e0b\u3052\u308b 1 \u5bfe 1 \u306e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3067\u3059\u3002\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3084\u9867\u5ba2\u8abf\u67fb\u306b\u95a2\u9023\u3059\u308b\u8907\u96d1\u306a\u884c\u52d5\u3084\u610f\u601d\u6c7a\u5b9a\u3092\u7406\u89e3\u3057\u3088\u3046\u3068\u3059\u308b\u3068\u304d\u306b\u7279\u306b\u5f79\u7acb\u3061\u3001\u9867\u5ba2\u306e\u884c\u52d5\u3084\u52d5\u6a5f\u306e\u8a73\u7d30\u306a\u898b\u89e3\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u89b3\u5bdf\u7814\u7a76:<\/b><span style=\"font-weight: 400;\"> \u3053\u3053\u3067\u306f\u3001\u7814\u7a76\u8005\u306f\u5b9f\u969b\u306e\u74b0\u5883\u307e\u305f\u306f\u5236\u5fa1\u3055\u308c\u305f\u74b0\u5883\u3067\u9867\u5ba2\u3092\u89b3\u5bdf\u3057\u307e\u3059\u3002\u3053\u306e\u65b9\u6cd5\u306f\u3001\u5831\u544a\u3055\u308c\u305f\u884c\u52d5\u3084\u8a8d\u8b58\u3055\u308c\u305f\u884c\u52d5\u3067\u306f\u306a\u304f\u5b9f\u969b\u306e\u884c\u52d5\u3092\u7406\u89e3\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u3001\u9867\u5ba2\u304c\u30d6\u30e9\u30f3\u30c9\u3084\u88fd\u54c1\u3068\u5b9f\u969b\u306b\u3069\u306e\u3088\u3046\u306b\u3084\u308a\u53d6\u308a\u3057\u3066\u3044\u308b\u304b\u3092\u660e\u3089\u304b\u306b\u3057\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<p><b>\u2022 \u6c11\u65cf\u8a8c\u7814\u7a76: <\/b><span style=\"font-weight: 400;\">\u89b3\u5bdf\u8abf\u67fb\u306e\u3088\u308a\u6ca1\u5165\u578b\u306e\u5f62\u5f0f\u3067\u3042\u308b\u6c11\u65cf\u8a8c\u7814\u7a76\u3067\u306f\u3001\u7814\u7a76\u8005\u304c\u9867\u5ba2\u306e\u74b0\u5883\u306b\u6ca1\u5165\u3057\u307e\u3059\u3002\u3053\u308c\u306f\u9867\u5ba2\u8abf\u67fb\u306b\u5bfe\u3059\u308b\u7dcf\u5408\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u3042\u308a\u3001\u4f01\u696d\u304c\u8cfc\u5165\u6c7a\u5b9a\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u6587\u5316\u7684\u304a\u3088\u3073\u793e\u4f1a\u7684\u8981\u56e0\u3092\u7406\u89e3\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/span><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-2ae3436d\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-2ae3436d\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-4.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"SIS \u56fd\u969b\u5e02\u5834\u8abf\u67fb\u3068\u6226\u7565\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">\u3042\u3089\u3086\u308b\u5e02\u5834\u306e\u3042\u3089\u3086\u308b\u88fd\u54c1\u306b\u3068\u3063\u3066\u3001\u30e6\u30cb\u30fc\u30af\u3067\u5dee\u5225\u5316\u3055\u308c\u305f\u30d6\u30e9\u30f3\u30c9 \u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u3092\u78ba\u7acb\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/h2>\n\n\n\n<p class=\"p1\">\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u5024\u3092\u9867\u5ba2\u306b\u660e\u78ba\u306b\u4f1d\u3048\u308b\u771f\u306e\u300c\u58f0\u300d\u3092\u6301\u305f\u306a\u3044\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u7af6\u5408\u306e\u6d77\u306b\u57cb\u3082\u308c\u3001\u6d88\u8cbb\u8005\u306e\u610f\u8b58\u304b\u3089\u3059\u3050\u306b\u6d88\u3048\u3066\u3057\u307e\u3046\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u5e02\u5834\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u3001\u5f37\u529b\u306a\u30d6\u30e9\u30f3\u30c9 \u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u3092\u958b\u767a\u3057\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u6210\u529f\u3068\u9577\u671f\u306b\u308f\u305f\u308b\u5b58\u7d9a\u3092\u4fdd\u8a3c\u3059\u308b\u9375\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">\u5730\u5f62\u3092\u628a\u63e1\u3059\u308b<\/span><\/h2>\n\n\n\n<p class=\"p1\">SIS takes a unique approach to <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/ja\/%e5%b0%82%e9%96%80%e7%9f%a5%e8%ad%98\/%e7%94%a3%e6%a5%ad\/%e3%83%96%e3%83%a9%e3%83%b3%e3%83%89%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\"   title=\"\u30d6\u30e9\u30f3\u30c9\u5e02\u5834\u8abf\u67fb\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"827\">\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u5e02\u5834\u8abf\u67fb<\/a>.&nbsp; We combine several forms of insight generation to provide clients with a clear and detailed understanding of their market. We start with the facts. Before a company can implement an effective strategy for its brand in the future, it must understand the current landscape of consumer perception.<\/p>\n\n\n\n<p class=\"p1\"><strong>\u6b21\u306e\u3088\u3046\u306a\u91cd\u8981\u306a\u8cea\u554f\u306b\u304a\u7b54\u3048\u3057\u307e\u3059\u3002<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">\u5f53\u793e\u306e\u5305\u62ec\u7684\u306a\u7814\u7a76\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3<\/span><\/h2>\n\n\n\n<p><strong>\u5b9a\u6027\u30d5\u30a9\u30fc\u30ab\u30b9\u30b0\u30eb\u30fc\u30d7:<\/strong> \u5f0a\u793e\u306e\u793e\u5185\u30e2\u30c7\u30ec\u30fc\u30bf\u30fc\u306f\u3001\u52b9\u679c\u7684\u306a\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0 \u30d5\u30a9\u30fc\u30ab\u30b9 \u30b0\u30eb\u30fc\u30d7 \u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3\u306e\u5b9f\u65bd\u306b\u304a\u3044\u3066\u9577\u5e74\u306e\u7d4c\u9a13\u3092\u6709\u3057\u3066\u304a\u308a\u3001\u63a1\u7528\u30b9\u30bf\u30c3\u30d5\u306f\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u6d88\u8cbb\u8005\u30d9\u30fc\u30b9\u306b\u95a2\u3059\u308b\u6d1e\u5bdf\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u56de\u7b54\u8005\u3092\u9078\u629e\u3059\u308b\u9ad8\u5ea6\u306a\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u3092\u53d7\u3051\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u5b9a\u91cf\u7684\u5e02\u5834\u8abf\u67fb<\/strong>\u5927\u898f\u6a21\u306a\u30aa\u30f3\u30e9\u30a4\u30f3\u3001\u96fb\u8a71\u3001\u307e\u305f\u306f\u30e2\u30d0\u30a4\u30eb\u8abf\u67fb\u306b\u3088\u308a\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3001\u5927\u898f\u6a21\u306a\u30d6\u30e9\u30f3\u30c9 \u30a8\u30af\u30a4\u30c6\u30a3\u3001\u30d6\u30e9\u30f3\u30c9\u5c5e\u6027\u3068\u95a2\u9023\u6027\u306a\u3069\u306e\u30d6\u30e9\u30f3\u30c9 \u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u5c3a\u5ea6\u304c\u78ba\u7acb\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong>\u6226\u7565\u7684\u5e02\u5834\u60c5\u5831\u3068\u7af6\u5408\u5206\u6790:<\/strong> \u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u3067\u306f\u3053\u308c\u307e\u3067\u306b\u306a\u3044\u91cf\u306e\u30c7\u30fc\u30bf\u3068\u60c5\u5831\u304c\u5165\u624b\u53ef\u80fd\u3067\u3042\u308a\u3001\u5f53\u793e\u306e\u30d5\u30eb\u30b5\u30fc\u30d3\u30b9\u306e\u6226\u7565\u304a\u3088\u3073\u5e02\u5834\u60c5\u5831\u90e8\u9580\u306f\u3001\u7af6\u5408\u4ed6\u793e\u306e\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u304a\u3088\u3073\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u6226\u7565\u3092\u92ed\u304f\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u5e02\u5834\u74b0\u5883\u306b\u304a\u3051\u308b\u7af6\u5408\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u3001\u52b9\u679c\u7684\u306a\u30d6\u30e9\u30f3\u30c9 \u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u306b\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n\n\n\n<p><strong>\u30bd\u30fc\u30b7\u30e3\u30eb \u30e1\u30c7\u30a3\u30a2\u5206\u6790:<\/strong> Our advanced methods for conducting research through social channels can augment your understanding of how consumers perceive a <a href=\"https:\/\/www.sisinternational.com\/ja\/%e5%b0%82%e9%96%80%e7%9f%a5%e8%ad%98\/%e7%94%a3%e6%a5%ad\/%e3%83%ad%e3%83%9c%e3%83%83%e3%83%88%e5%b8%82%e5%a0%b4%e8%aa%bf%e6%9f%bb\/\" title=\"\u30ed\u30dc\u30c3\u30c8\u5e02\u5834\u8abf\u67fb\"  data-wpil-monitor-id=\"5967\">brand<\/a> and identify the trends that are shaping the future of your market.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3068\u9867\u5ba2\u8abf\u67fb\u306b\u3088\u308a\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3068\u5229\u76ca\u3092\u4fc3\u9032\u3067\u304d\u308b\u65b0\u305f\u306a\u6d1e\u5bdf\u304c\u767a\u898b\u3055\u308c\u307e\u3059\u3002<\/p>","protected":false},"author":1,"featured_media":62655,"parent":14650,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-11783","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/11783","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/comments?post=11783"}],"version-history":[{"count":9,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/11783\/revisions"}],"predecessor-version":[{"id":79640,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/11783\/revisions\/79640"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/pages\/14650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media\/62655"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/ja\/wp-json\/wp\/v2\/media?parent=11783"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}